How To Build an Online Presence For Your Local Business

Posted on April 26, 2023May 2, 2023 by Matt Tompkins

Here’s How You Can Build an Online Presence For Your Business

As a business owner, I understand the pressure that comes with marketing. Today I’ll share some of the strategies we’ve used to build an online presence for local businesses in Nebraska and beyond our fair state.

I believe that every business deserves marketing that is affordable and effective. That’s why I founded Two Brothers Creative. Over the past 18 years, my brother and I have made it our mission to help businesses get the affordable and effective marketing they deserve.

Why Building an Online Presence Matters

In today’s digital age, potential customers search online for products and services before making a decision.

A strong online presence helps increase your visibility and attract more customers. Here’s how you can start building an online presence and grow your small business.

Claim Your Google My Business Listing

One of the first steps is to claim your Google My Business listing.

This free tool allows you to share essential business information with potential customers, like your location, hours, and phone number. It also helps improve your search engine optimization (SEO) and makes it easier for customers to find you online.

Create a User-Friendly Website

A high-quality website is crucial for any business.

It’s the first place people go to learn about your offerings. Make sure your website is easy to navigate, mobile-friendly, and contains relevant information. Don’t forget to pay attention to SEO by using keywords related to your products or services.

Build Your Social Media Presence

Creating social media accounts is another essential marketing strategy.

Platforms like Facebook, Instagram, and Twitter help you engage with customers and showcase your brand’s personality.

Share updates, promotions, and even behind-the-scenes content to connect with your audience on a personal level.

Grow Your Email List

Email marketing is still one of the most effective ways to reach customers.

Start building an email list by offering incentives, like discounts or exclusive content, in exchange for signing up. You can also send regular newsletters to keep subscribers informed and engaged with your business.

Leverage Local Partnerships

Partner with other local businesses to strengthen your online presence.

Share each other’s content, collaborate on promotions, or co-host events. By working together, you can expand your reach and introduce your business to new audiences.

Engage in Content Marketing

High-quality content marketing helps establish your business as an authority in your field.

Write informative articles, create engaging videos, or host webinars to share your expertise. Guest posts on other reputable websites can boost your online presence and attract more potential customers.

Harness the Power of Podcasting

Podcasting is a fantastic way to connect with your audience and share your expertise. By creating a podcast, you can provide valuable content while giving your local business a unique voice in the community.

Why Podcasting Matters to Build an Online Presence

Podcasts are becoming increasingly popular, with millions of listeners tuning in daily.

They offer a convenient way for people to consume content while commuting, working out, or doing chores. By starting a podcast, you can tap into this growing audience and strengthen your online presence.

Story Time: A Podcasting Success Story

We worked with a local gym owner who wanted to build an online presence and engage with potential customers.

They started a podcast about fitness tips, nutrition advice, and interviewing local athletes—including a rather talkative parrot who managed to complete a 5k. I’m serious.

The podcast quickly gained traction and attracted new members to the gym, some of whom admitted to joining just to see if the parrot would make a guest appearance.

By adding a podcast with a touch of humor to their marketing strategies, they were able to reach a wider audience and establish their gym as an authority (and a fun place) in the fitness world.

Invest in Search Engine Optimization (SEO)

SEO helps your website rank higher in search results, making it easier for customers to find you.

Optimize your website with relevant keywords, quality content, and a solid linking strategy. Remember, SEO is an ongoing process that requires constant adjustments and monitoring.

Story Time: Build an Online Presence and Finding a Muffin Mascot

When we started working with a local bakery, they had a small social media following and no website. Their claim to fame? A unique blueberry muffin recipe that was the talk of the town.

However, their digital presence was as tiny as the bakery’s secret ingredient: mini chocolate chips!

We helped them create a user-friendly website, set up their Google My Business listing, and grow their social media accounts.

To generate buzz, we decided to have a little fun and create a mascot for the bakery: “Chip,” the lovable blueberry-chocolate-chip muffin.

Chip’s adventures were documented on social media, from saving the day as a dessert superhero to attending local events. The bakery’s followers couldn’t get enough of Chip’s antics, and the hashtag #WheresChip became a local sensation.

Within a few months, their online presence had significantly improved, and they saw a noticeable increase in foot traffic and sales. The bakery even started selling Chip-themed merchandise, turning their tiny secret ingredient into a big success story.

Build an Online Presence: Take Action Today

Taking the necessary steps to establish your online presence and promote your business is only the beginning. There are always inspirations, innovations, trends, and changes to be aware of.

As you continue on your journey, it’s important to remain creative, ambitious, and courageous; if done right, these actions can expand your reach exponentially.

It’s easy to get overwhelmed while striving towards successful business endeavors; however, understanding the realities of time investments and working around them can ensure that you stay on the right path.

Don’t wait any longer! Take action today and make progress toward achieving your business goals.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.

Podcast Marketing Strategy: How To Grow Your Audience

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcast Marketing: How To Grow Your Audience

Are you looking for ways to get more people to listen to your show? Then you probably need a Podcast Marketing Strategy.

After I first started my podcast journey, I realized that growing an audience wasn’t as easy as I thought. I made countless mistakes, and it took me a while to learn the ropes.

That’s why I decided to write this blog post, to share my knowledge and experience with fellow podcasters and help you avoid the same pitfalls I encountered.

Let’s take a look at some powerful podcast marketing strategies that will help level up your listenership game.

The Foundation: Know Your Target Audience

Before diving into any marketing strategies, it’s essential to have a clear understanding of your target audience.

Who are they? What are their interests? Why would they listen to your podcast?

To better understand your audience, consider creating listener personas.

Listener personas are fictional representations of your ideal listeners, including demographics, interests, and preferences. By focusing on these personas, you’ll be able to tailor your podcast and marketing efforts to their needs, increasing the chances of attracting and retaining loyal listeners.

Your Podcast’s Home: Create a Website for Your Podcast

Having a website for your podcast is crucial for several reasons.

First, it gives your podcast a central hub where listeners can find all your episodes, show notes, and additional resources.

Second, it helps with Search Engine Optimization (SEO), making it easier for potential listeners to discover your podcast when they search for relevant topics online.

When creating your website, make sure it is user-friendly and visually appealing. Include an easy-to-use media player for streaming your episodes, and make sure your show notes are well-organized and easily accessible.

Additionally, integrate an email signup form to collect subscribers for future updates and marketing campaigns.

Optimizing Your Podcast Marketing: SEO and Episode Titles

One of the most overlooked aspects of podcast marketing is optimizing your podcast for search engines.

To improve your podcast SEO, start by crafting descriptive and engaging episode titles. This will not only help listeners understand what your episodes are about, but it will also make it more likely for your podcast to appear in relevant search results.

In addition to optimizing your episode titles, include relevant keywords in your show notes and website content. Be careful not to overdo it, as search engines may penalize you for keyword stuffing.

Focus on naturally integrating keywords into your content to improve discoverability without sacrificing readability.

Promote Your Podcast on Social Media Platforms

Social media is a great way to connect with your target audience and promote your podcast.

Share your episodes across various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. Tailor your promotional content to each platform’s specific audience and format to maximize engagement.

When sharing your podcast on social media, don’t just post a link and call it a day. Instead, include captivating captions, images, and teasers that entice people to click and listen. Engage with your followers by responding to comments and questions, and encourage them to share your content with their networks.

Remember that consistency is key. Develop a social media posting schedule and stick to it to keep your audience engaged and informed about your latest episodes.

The Power of Collaboration for Podcast Marketing: Guest Appearances

Collaborating with other podcasters or influencers in your niche can significantly expand your reach and grow your audience.

Guest appearances on other podcasts and inviting guests on your show can introduce you to new listeners who might be interested in your content.

When reaching out to potential guests or hosts, be genuine and explain how your collaboration can benefit both parties. Make sure to research and select guests who are relevant to your target audience and bring value to your listeners.

Once the episode goes live, promote it across your social media channels and encourage your guest to do the same. This cross-promotion exposes your podcast to a new listener segment.

Get Your Podcast Listed on Podcast Apps

To make it easy for potential listeners to find your podcast, ensure it’s listed on popular podcast apps, such as Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Each app has its submission process and requirements, so make sure to follow their guidelines for a smooth listing experience.

Being listed on these platforms increases your podcast’s visibility and accessibility, as many podcast listeners rely on these apps for content discovery. Regularly check your podcast listings and update them as needed to keep your information accurate and up to date.

Leverage Your Show Notes for Promotion and Engagement

Show notes are a valuable resource for both listeners and search engines. Well-crafted show notes can improve your podcast’s SEO, help listeners easily navigate your content, and provide additional value by sharing links, resources, and key takeaways.

To make the most of your show notes, follow these best practices:

Write a brief summary of the episode that highlights the main points.
Include timestamps for key moments or topics discussed in the episode.
Add relevant links to resources, tools, or references mentioned in the episode.
Use bullet points, subheadings, and short paragraphs to make your show notes easy to skim and read.
Integrate your target keywords naturally within the show notes.

By providing informative and well-structured show notes, you’ll offer your listeners added value and improve your podcast’s online discoverability.

Engage Your Listeners and Encourage Reviews

Building a loyal and engaged audience is essential for growing your podcast.

Encourage your listeners to leave reviews on podcast platforms, as this helps boost your podcast’s rankings and increases the chances of new listeners discovering your content.

In addition to asking for reviews, create opportunities for listener engagement by encouraging them to submit questions, share feedback, or participate in discussions on your social media channels or podcast website. By fostering a sense of community, you’ll strengthen your relationship with your audience and keep them coming back for more.

My Personal Success Story: Building My Podcast Marketing Strategy

I remember when my podcast (Midwest Mindset) was struggling to gain traction. The hours of creative work, the bursting ideas, and the conversations—it felt like it was going nowhere because I didn´t have an effective marketing strategy in place.

But by implementing these podcast marketing strategies steps, I was able to steadily grow my audience and turn my passion project into a thriving community.

One particular success story stands out:

I collaborated with a well-known influencer in my niche, and our combined promotional efforts resulted in a significant spike in my listener base.

So, fellow podcasters, take it from someone who’s been there: with a little patience and persistence, you can grow your podcast audience and make your mark in the podcasting world.

Monitor Your Progress: Analyze and Optimize Your Podcast Marketing

As you implement these podcast marketing strategies, it’s essential to track your progress and analyze the results. Use analytics tools like Google Analytics, podcast hosting platform insights, and social media analytics to monitor your podcast’s growth and engagement.

Keep an eye on key metrics such as:

Number of listens and downloads
Listener demographics and geographic data
Website traffic and visitor behavior
Social media engagement and growth
Listener reviews and ratings

By evaluating these metrics, you can identify what’s working and what needs improvement.

Continuously optimize your marketing efforts based on this data to ensure that you’re making the most of your resources and effectively growing your podcast.

Experiment with Different Marketing Channels

While the strategies outlined in this blog post are tried and true, it’s essential to stay open to new marketing opportunities and channels. As the podcasting landscape evolves, new platforms and promotional techniques may emerge that can help you reach a broader audience.

Don’t be afraid to experiment with different marketing channels and tactics, such as:

Paid advertising on social media platforms or podcast directories
Content marketing through guest blogging, video content, or infographics
Networking at podcast conferences or industry events
Collaborating with non-profit organizations or brands that align with your podcast’s values

By staying curious and adaptable, you’ll be better equipped to capitalize on new opportunities and maintain your podcast’s growth momentum.

Final Thoughts: Start Your Own Podcast Marketing Strategy

Growing a podcast audience requires patience, dedication, and strategic marketing efforts. As someone who has walked this path before, I can attest that the journey is filled with challenges and learning experiences. But with the right mindset and the strategies outlined in this blog post, you’ll be well on your way to podcast success.

Remember to always stay true to your passion and your audience. Focus on creating valuable, engaging content and promoting it effectively using the tactics discussed here. And most importantly, don’t be afraid to ask for help, learn from your mistakes, and grow along the way.

So, fellow podcasters, it’s time to take your show to the next level with a Podcast Marketing Strategy. Need some help? We are here to answer all of your podcast-related questions.

Podcast: Why Your Marketing Company Needs One Now

Posted on April 26, 2023 by Julia Genoves

Why Your Marketing Company Needs a Podcast Now

As a marketing professional, you want to cultivate an audience that’s engaged with your brand and loves your content. And one of the smartest ways to do that is by creating a podcast.

By embracing podcasting as part of your marketing strategy, you can connect directly with listeners in a deep conversation.

Whether you’re looking to drive lead generation or build relationships with potential customers, there are endless possibilities for using podcasts as part of your personalized approach to marketing.

Why-Your-Marketing-Company-Needs-a-Podcast-Now.

Build Brand Awareness with Podcasts

When I first discovered podcasts, I was hooked. I mean, HOOKED. I listened to them on my daily commute, during workouts, and even while cooking dinner.

As a marketing dude, it didn’t take long for me to put one and one together and realize the massive potential of podcasting for marketing companies and for our clients; for example, podcasts are a great way to build brand awareness.

When you create high-quality, engaging content, it reaches a wide range of podcast listeners. These listeners can become potential customers, helping your marketing efforts hit the target audience.

I remember when I first started our marketing podcast, the Midwest Mindset, I was amazed at how quickly I gained a loyal following. It felt incredible knowing that people were excited to tune in and learn from my experiences.

The Benefits of Podcasting

Podcasts offer all sorts of unique benefits. For one, they allow for deeper connections with their audience. Listening to someone’s voice creates a sense of intimacy that’s hard to replicate in other media.

Moreover, podcasts are easily consumed on the go, making them accessible to busy people. I’ve had listeners tell me they look forward to their commute just to catch the latest podcast episode. This accessibility helps you reach a wider audience and increase conversion rates.

Getting Started with Podcast Hosting

Starting a marketing podcast may seem daunting, but it’s easier than you think. All you need is a good idea, some basic recording equipment, and a podcast hosting platform.

The podcast hosting service will store your episodes and make them available to listeners through various platforms, like Apple Podcasts and Spotify.

In my early days of podcasting, I was nervous about getting everything right. But once I got the hang of it, I saw how valuable it was for my marketing efforts.

Create Content that Resonates

To create content that truly resonates with your audience, focus on providing valuable information and engaging storytelling. Share personal anecdotes and insights to humanize your brand and strengthen connections with your listeners.

A memorable moment for me was when I shared the story of my first marketing campaign failure. I was amazed at the feedback I received – listeners appreciated my honesty and vulnerability, which made them feel more connected to me and my brand.

The Power of Podcast Ads

Podcast ads are an effective marketing tool that can boost conversion rates. Since podcasts offer a captive audience, ads within a podcast episode can generate high engagement. Plus, listeners are more likely to trust ads from a host they admire.

In my own podcast, I’ve found that including ads for products or services, I genuinely believe in creates an authentic experience for my audience and leads to better results.

Leveraging Social Media Channels

Don’t forget to promote your podcast through your social media channels. Share episode snippets, quotes, and behind-the-scenes content to pique your audience’s interest and encourage them to tune in. This can help you reach a larger audience and create more potential customers.

I’ve used social media to build anticipation for upcoming episodes and found it to be a powerful marketing tool.

Start Your Podcast Now

Podcasts are here to stay, and if you position yourself correctly now, you can witness long-term success for your business by reaching a whole new level of marketing potential.

So, take it from someone who’s been there, dive into the world of podcasting, and watch your marketing success soar.

As a marketing guy, I can’t stress enough the importance of podcasting for marketing companies. Today, podcasts are an essential part of any digital marketing strategy.

There’s still so much potential to be explored, and with the right talent, technology, data, and creative flair, you could take podcasting to heights never seen before.

So why wait any longer? Get started today on your podcast journey, and make sure that your business is at the forefront of the industry.

Video Marketing: The Expert Secrets To Success

Posted on April 25, 2023May 19, 2023 by Julia Genoves

The Expert Secrets To Video Marketing Success

Video Marketing is changing how businesses approach their online presence and is why your business should too. The truth is that Facebook and Instagram are video platforms as much as TikTok and YouTube, which is why today, video-based marketing is the most effective tool to grow your business online.

In this Midwest Mindset (The Omaha Podcast) episode, we’re joined by Walt Sanders and Michael Murphy of Omaha’s WMK Media to show you how to use video for your business success.

Why Video Marketing?

Read the full transcript

Video is now the primary way people like to consume information and the most effective way to reach a wider audience. As Matt Tompkins said: “video-based marketing is the way of the future; in fact, it is happening now.”

So, to dominate our marketing game, we should dominate video.

The Vertical Video

But how did we get here? When did video become so crucial? To answer this question, we must travel way back in time… to the rise of Snapchat. Snapchat team knew that only around 15% of users took the time to turn their phone horizontally to watch a video; that is why they went with vertical video format, as they take up more space on the user’s device, ensuring 100% of their attention.

Tiktoks, Youtube Shorts, and Reels are today’s most consumed forms of media thanks to this vertical nature. If you want your content marketing efforts to stand out, you must ALWAYS include vertical base videos to be discovered online.

Video Marketing Format

So, if vertical videos are THE way to go, can one forget all about horizontal videos? Well, the answer is no.

A good Video Marketing strategy includes both long horizontal videos and short vertical content.

Horizontal long-form videos with meaty content can educate your audience and build trust in your brand. These videos will position your business as a leader and expert in your field.

Meanwhile, short vertical videos will help spread the word about your brand far and wide, as they’re easier to share on social media platforms like YouTube, Tik Tok or Instagram. These are the type of videos that will get your audience hooked.

By combining long and short-form content, you can create a balanced approach that appeals to new potential audiences and your existing audience.

Remember: you are not making a sales pitch; you are positioning yourself as a leader in the industry with your knowledge: you are the expert.

How Often Should I Post?

The online and video marketing world is only growing with content daily, so you must post videos constantly and follow your field’s trends.

There is no point in posting once a week or three times a month. If you want your business to reach a wider audience, you need at least five video posts a week for your marketing strategy to succeed.

Make a habit of posting vertical videos once a day, Monday to Friday.

Think it is too much? The reality is that the algorithms get smarter each day, and it decides where and how many times to show your video without no one getting spammed, so don’t worry; let the algorithm do its thing and distribute your videos.

First Impression Matter In Video Content Marketing

They say love comes from the eyes, and in video content, this couldn’t be more true. First impressions matter in video content marketing, which is why the quality of your video needs to be top-notch.

Viewers are more likely to trust a professional-looking video that’s well-lit and has excellent sound and visuals, so try to invest in good-quality equipment or get help from someone that offers video service, like our friends at WMK Media

PRO TIP:
Having at least 3 distinct video styles can help people find and distinguish your brand. Trying out different styles lets you see which works best for your business, so you can focus on the ones that get the most engagement.

Tags And Thumbnails Matter

Whoever said that tag no longer matters was completely off! Tags are strategic keywords that help your content get categorized and found by online users.

So don’t forget to use tags; this way, you are telling the algorithm what your content is about so it can show it to relevant people.

Don’t tag your content with trending topics if they aren’t related to your video. This will tell your audience you are misleading and won’t help reach a wider audience.

Your title and meta description are essential, so make them match your content and include keywords.

Also, the way you title your video file matters, so use your keywords here, too; even though your viewers won’t see the file name, their algorithm will.

Thumbnail texts and images are as crucial as written-down text. Try to make your thumbnail picture illustrate your video content, use close-to-the-face shots, show emotions, and avoid using too much text.

How Long Should My Videos Be?

There is no specific answer to how long your videos should be; the length depends on the type of content you want to make. But these are WMK media and Matt’s golden rules:

The 5-second rule: you have 5 seconds to attract your viewer; in these first seconds, you need to have anchor quality content that will make your audience want to stay. Finish with a Call To Action (CTA), like subscribing to the channel, following on social media, or leaving a like.
The 5-minute rule: By creating a quick 5-minute talking-to-the-camera video with valuable insights, you’ll have enough material for a week of posts. Create short clips from your original 5-minute video to share on social media. This will engage your audience and show your expertise.

Video Marketing Strategy

When it comes to video content marketing, having a strategy is key. Taking the time to develop a 30-day plan that outlines your content will help you stay on track with your marketing goals, intent and measure your video results.

Having a strategy also gives you a constant path to follow, rather than randomly posting videos without any clear direction or purpose.

Wanting To Start A Video Marketing Strategy?

Are you looking to kickstart your content and video marketing strategy? Look no further than Two Brother Creative.

We know that running a business takes a lot of time and resources, so don’t worry about that; our team of experts has years of experience crafting engaging, visually stunning videos that will help your business grow.

Get your FREE strategy call today.

Podcast Strategy: The New Secret to Skyrocket Your Business

Posted on April 17, 2023October 4, 2023 by Julia Genoves

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record.

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast.

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so.

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms.

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines.

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes.

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities.

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest.

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us.

How to Use Emotional Marketing: Why People Buy

Posted on March 23, 2023May 19, 2023 by Matt Tompkins

Emotional Marketing: Facts vs Feelings

Today we will learn how to use emotional marketing because feelings are what consumers base decisions on – not facts. The Midwest Mindset will help you understands why people buy and ensure that your product and services are the ones that customers purchase.

The answer to these questions might be much more straightforward than you think: human emotions.

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Emotional Marketing: Why Do Your Customers Buy From You?

Read The Full Transcript

If you learn to use human emotion to your advantage, you’ve already won because this is the fuel that drives our decision making

In this episode of Midwest Mindset (The Omaha Podcast), we delve into the intricate world of consumer psychology to help you understand why people buy and how to craft the perfect marketing message that appeals to human emotions.

But first things first: We’ll explore the three main problems and pillars you should tackle when marketing your product or services: the external, internal, and philosophical problems that customers face when deciding on a purchase and how you can connect with their feelings.

The External Problem

First comes the external problem: the facts. This problem refers to the need or issues a customer faces that your product or service will solve.

For example, your ideal customer needs a car as a necessary form of transportation to get from place to place. His external need is transportation. If you are a car dealership, you need to solve this external problem, but you must appeal to more than just the external problem to influence his purchasing decision.

Even if you have the perfect car for this client and the facts are right before him, you must understand that the external problem is what the customer needs to be solved, but it is not what they base their purchasing decisions on. To understand why people buy, you must solve the external problem but focus your marketing efforts on the internal problem.

The Internal Problem

This problem concerns how something makes a person feel or what they desire. In our car dealership example, the customer knows that the car will fix the problem, but he may want to feel more comfortable, more luxurious, or have some extra space when needed.

In the end, he won’t make the purchase that satisfies his needs, but the one that will meet his desires and his internal problems will ultimately make him feel better.

It is only when a product, service, or brand truly understands and connects with the customer’s emotions that it can create a strong, lasting emotional connection with its target audience. This connection will propel buyers toward making a purchase.

Emotional Marketing: Facts V.S. Feelings

Before jumping into the last problem, we want to focus on the difference between external and internal problems and why both are necessary to do great marketing.

Ever wonder why we often buy things we don’t need or why certain brands resonate with us even though their products might not be the best on the market? The answer lies in the delicate balance between facts and feelings

There are psychological aspects that drive consumer behavior; this is known as emotional marketing. Customers will buy what they need, but also what connects with their emotions and makes them feel something. That is why we need to understand our customer’s wants and desires to craft a compelling marketing message.

The Philosophical Problem

This is the idea of being part of something bigger than oneself and how a purchase contributes to the greater good.

In this day and age, consumers are leaning more toward socially responsible and ethical companies. Think of the Starbucks Foundation and how they invested in programs that strengthen coffee communities or how Toms gave an extra pair for each of your purchases to people in need.

Customers will make choices that reflect their values. By showing how your product or service contributes to the greater good, such as being environmentally friendly or supporting a social cause, you position your brand as an extension of your customer’s values, making it easy for your product to be purchased.

By mastering these three problems and giving each a solution, you have the perfect marketing foundation to start selling your product or service. Use this solution to tailor to your customer’s desires, emotions, and needs.

By doing this, you will make them feel like they are part of something better, that they are building a community. And that will not only generate revenue but will ensure loyal customers in the long run.

Do You Feel Like Your Marketing Isn’t Working?

You have the basics of your marketing strategy, you have mastered the answer of the 3 basic questions, what’s the next step? How do you resonate deeply and connect with your customers?

Podcasts are the new way to reach your marketing goals. With the one on one shows, people feel more connected and closer to the brands. This is the perfect space for business owners to create a bond with potential leads.

Book a FREE Strategy Call With Two Brothers Creative today!

How To Get Government Contracts

Posted on March 6, 2023May 19, 2023 by klarinc

How To Get Government Contracts

Are you a small business owner interested in landing government contracts? In this episode of The Midwest Mindset Podcast, formerly The Omaha Podcast, we feature the Nebraska Business Development Center.

The government contract process can be daunting, but the rewards can be great. In this episode, we are joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center.

They specialize in helping small businesses with government contracting and they’re here to share their expertise.

City Hall, place to scout for government contracts

Why You Want Government Contracts

Read the full transcript

Small businesses have many opportunities to land big government contracts. To help secure one of these contracts, they provide three simple steps. These steps can help you start your business on the path to success.

But first, let’s talk about why landing a government contract is a good idea.

Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments.

So, if you’re looking for a way to stabilize your business’s finances, landing a government contract is worth considering.

Step One Of Government Contracts: Register Your Business

The System for Award Management (SAM) is the Official U.S. Government system. It has combined the capabilities of CCR/FedReg, ORCA, and EPLS. SAM registration is FREE, takes less than an hour to complete, and requires that you have a DUNS number.

Step Two Of Government Contracts: Research Opportunities and Set Up Alerts

Federal Business Opportunities (FBO) is the single entry point for Federal Government procurement opportunities over $25,000. Search for keywords related to your product or service.

Set up email alerts to receive notifications when new opportunities are posted that match your criteria. You can also research upcoming contracting opportunities on USASpending.gov.

Step Three Of Government Contracts: Attend a Free Webinar or Training Event

The Nebraska Business Development Center offers free webinars and training events year-round on topics related to government contracting. Attendees will learn about the resources available to them through NBDC.

They will also learn how to use these resources to their advantage when pursuing government contracts. Upcoming events can be found on their website.

Get Help From an NBDC Consultant

The NPDC’s team of consultants has experience working with businesses of all sizes in all industries across Nebraska and beyond. “As they shared in the podcast,” “We offer individual consulting services at no cost.” “This is to help you navigate the complexities of government contracting.”

Visit our friends at the NPDC online today to learn more about their services and to schedule a consultation. Get started now!

Securing Government Contracts

Securing a contract with a governmental agency can be a beneficial source of regular income for your company. However, it can be intimidating to go through the process alone.

Luckily, resources are available to help you navigate the complexities of government contracting. So you can focus on what you do best – running your business!

Start Marketing Your Business Today

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this process daunting and overwhelming.

At Two Brothers Creative, we are ready to help you and your business grow. In every episode of the Midwest Mindset for Marketing podcast, we provide tips and techniques to market your business like a pro.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call with Two Brothers today, and let’s talk! (Link to Book a Strategy Call to be added later)

The Secret To Prospecting New Business

Posted on March 6, 2023May 19, 2023 by klarinc

The Secret To Prospecting New Business

As a small business owner, your time and money are valuable. You can’t afford to waste either one, and you probably need results fast. So how can you successfully get more sales leads? In this episode, of Midwest Mindset (A.K.A. the Omaha Podcast) Jeff Beals from Grow Omaha shares his secret for prospecting new business that actually pans out.

Jeff is an expert at helping companies find new customers and close more deals. He tells us all about it, starting with the most important thing: ¿where should I start looking for leads?

Sales team meeting for prospecting tips.

Prospecting And Identifying your ideal customer

Read the full transcript

Let’s face it: prospecting can be challenging, especially when you’re just getting started, But it doesn’t have to be that difficult! By following these simple tips from Jeff, you’ll be well on your way to generating high-quality leads that convert into paying customers.

The first step is determining who your target audience is. Start by considering their age range, gender, location, interests, and other relevant information that might help you paint a clearer picture of this potential customer base.

Look at which platforms they’re using and what content they engage with. Are they looking for funny memes or severe advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by ensuring it resonates with them.

This takes us to our next secret for a successful prospecting tactic:

Social Media

Social media is a great tool to build credibility and authority; the first thing to do is to get your social media game going. However, Viewing this as just one part of your overall marketing strategy is essential. You should not rely solely on social media for your prospecting effort.

We will discuss more in-depth the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.

This being said, traditional methods like Phone calls, face-to-face networking, email, etc., are far more effective ways to prospect new business.

Phone calls

Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.

One significant advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.

Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.

Be thoughtful with your messages.

Don’t treat people merely as business connections or possible customers; build an actual bond. Consider what you are saying if you want to make a real connection. Crafting a message that speaks to what the other party finds valuable and what they care about is critical.

Starting with something you both have in common can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience; whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response.

Follow-up

Having bonded with your potential customers, following up is essential to keep relationships and increase the chances of landing new business leads.

Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact so that they remember who you are and what you offer.

Get your prospecting game going today.

As Jeff said in this episode, “There’s no bad prospecting tool, just bad execution.” If done correctly, prospecting for new clients can be easy for small businesses looking to expand their customer base.

If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the possible reach is massive.

Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers, we have all the tools to help you grow and get new excellent leads. We know how to deal with your business with the power of podcasting done right.

If you’re still not sure where to start, book a FREE call with Two Brothers today.

A Subscription Business Model: Make Your Customers Come Back

Posted on March 6, 2023May 19, 2023 by klarinc

A Subscription Business Model: Make Your Customers Come Back

Every business owner’s dream is recurring revenue and loyal customers, but how do you get customers to return again and again? The answer might be in a Subscription Business Model.

In this episode of the Midwest Mindset Podcast (or the Omaha Podcast), Jennifer Lea shares with us the magic of a subscription model and why it might be ideal for you.

Jennifer has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions and having returning customers. want to know if the subscription model is for you? here’s what you need to know.

Monthly care packages are an example of a subscription business model

What is a subscription base model?

Read the full transcript

The subscription model is basically a type of service where customers pay for products or services on a recurring basis. This could be weekly, biweekly, monthly, or even yearly depending on the type of product or service that your business offers.

In the case of Entry Envy, Jeniffer created a subscription box of personalized welcome entry signs that are convenient and beautiful. customers can decide between receiving them monthly or seasonally.

Why do I need a Subscription Business Model?

The benefits of a subscription business model are endless, that’s why they have become increasingly popular over the years. The most impressive thing about them is their ability to increase customer loyalty and engagement levels

By offering customers the option to pay on a recurring basis, businesses are able to build better relationships with them. Additionally, having a steady stream of revenue can help businesses better estimate their budgets and forecast future growth opportunities.

Can my business use a Subscription Business Model?

The subscription model is especially beneficial for companies that have products or services with ongoing value or use cases.

A great example will be Netflix or Hulu, they use this model because it’s more convenient for consumers to pay a monthly fee to see all of their catalogs without having to pay per movie or episode.

There might be businesses that don’t benefit from this business model, like companies that sell one-time services or products.

How do I start my subscription business model?

Before you start implementing the subscription model in your business, there are several steps you should take first:

1- Keep it simple

Jennifer said it perfectly: “I knew that you have to keep it simple in business”

This means that you should focus on offering only the essentials. You don’t want to overwhelm customers with too many choices or services that are unnecessary for them

2- Have a platform to manage your subscription

Having a reliable platform will help ensure that your customers have an easy time signing up to your subscription service.

This also makes it easy for you to manage all of your subscribers’ information. Take the time to look at the available options and find the one that works better for your business needs.

3- Make sure is profitable

Finally, make sure that your subscription business model is profitable. This means understanding the need for your products in the market.

When you are actually satisfying a client’s needs and providing quality service, your customers will stay subscribed. This will create predictable revenue for your business.

All in all, starting a subscription business model requires careful planning upfront but can be extremely lucrative if done right!

Learn how to Market your business

Podcasts are an effective way for businesses to create an online presence while also providing valuable content.

At Two Brothers Creative, we help you create quality content that actually makes your business achieve its marketing goals. We look forward to helping you start connecting with potential customers with the Midwest Mindset for Marketing.

Can´t wait to get the best marketing strategy? book a FREE call with us today!