Podcast Strategy: The New Secret to Skyrocket Your Business

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record. 

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

content marketing done right

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast. 

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.  

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so. 

how to start a podcast

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms. 

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines. 

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes. 

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities. 

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest. 

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us. 

Two Brothers Creative Content Marketing

Top Omaha Podcasts To Listen To Now

The Top 10 Omaha Podcasts To Listen To Now

Explore a variety of Omaha podcasts that cater to your interests, from politics and entertainment to local business, food, and sports.

Podcasting has exploded worldwide with more than 2.4 million active podcasts, making it challenging to find the next best podcast to binge.

Here are our top 10 picks for the best Omaha podcasts to help you discover your new favorite podcast.

Omaha in the background with podcast audio waves in the front.

Midwest Mindset (The Omaha Podcast)

MidWest MindSet for Marketing  Podcast

The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes Omaha, Nebraska, unique. It also defined the success of Two Brothers Creative, a nationally-known podcast production and marketing brand, producing some of the most listened-to Omaha podcasts. 

The Omaha Podcast was the title of this podcast for its first season, focused on helping local businesses grow. Still, after an ‘a-ha’ moment, The Omaha Podcast evolved into The Midwest Mindset for Marketing.

Listen to The Midwest Mindset Podcast

Host Matt Tompkins says: “We believe every business deserves affordable and effective marketing. The Midwest Mindset is what we carry forward with this podcast to help businesses with what we’re passionate about – marketing.”

Matt Tompkins and his guests reveal useful tools, techniques, and easy marketing strategies that the big agencies don’t want you to know. They also share a big secret – you can do all of your marketing on your own!

Matt Tompkins from Two Brothers Creative and Gwenn Aspen from Anequim recording a video podcast

Omaha Podcasts: Grow Omaha

Grow Omaha Podcast

Jeff Beals and Trenton Magid host this Omaha podcast and radio show that focuses on the positive aspects of the Omaha business community. They cover the business and commercial real estate market, which intersects with every other city element, standing above other business-focused Omaha podcasts.

The podcast highlights the thriving and vibrant aspects of Omaha, including jobs, residential areas, apartments, and nonprofits.

Listen to Grow Omaha podcasts

Jeff Beals is a renowned sales expert, coach, author, and international speaker passionate about helping businesses with sales. Jeff Beals and Trenton Magid have hosted Grow Omaha on the radio every Saturday on 1110 KFAB as one of the longest-running radio programs in Omaha’s broadcasting history.

Grow Omaha can still be heard Saturday mornings on the radio but is now also available as a highly recommended podcast on Grow Omaha’s website.

Bootstrappers for Entrepreneurs

Bootstrappers for entrepeneurs podcast¡

This podcast is for entrepreneurs who want to grow their businesses with virtual assistants. Gwenn and Jeremy Aspen, industry leaders, host each episode, offering practical solutions to real challenges faced by business owners.

Jeremy and Gwenn Aspen have been managing remote teams with highly skilled virtual assistants for more than a decade. Most recently, their company Anequim was named the 6th fastest growing private company in the state of Nebraska and the 612th nationwide in the Inc. 5000 list.

Listen to Bootstrapper for Entrepreneurs

The reason for their success? Helping business owners and entrepreneurs with real problems they face. These are the common problems that, unfortunately, drive more than half of all companies out of business in their first five years.

Bootstrappers is a must-listen-to podcast for business owners looking to scale and grow their company fast. Of all the Omaha podcasts focused on business growth, not many feature the proven success, talent, and genuine yearning to help other entrepreneurs as Bootstrappers, hosted by Gwenn and Jeremy Aspen of Anequim.

Gwen and Jeremy Aspen from Bootstrappers for Entrepreneurs recording a podcast

Omaha Podcasts: North Omaha Podcast

North Omaha History Podcast

Adam Fletcher Sasse, a North Omaha historian, shares the captivating history of his home city in this Omaha podcast. Each episode covers people, places, and events that have contributed to making Omaha remarkable.

Listen to this Omaha podcast to explore various topics that shaped the city we know today.

Listen to North Omaha Podcast

Omaha Talks Podcast

Omaha Talks Podcast

The Omaha Talks podcast features engaging conversations with locals to shed light on cultural and societal happenings in Omaha. They discuss topics such as small businesses, local artists, and more.

If you’re curious about Omaha’s origins, give this podcast a listen.

Listen to Omaha Talks Podcast

Matt Tompkins from Two Brothers Creative with recording a "Omaha Talks" podcast

Omaha Podcasts: Lady Lawyer League

Lady Lawyer League podcast

Tracy Hightower-Henne and Susan Reff of Hightower Reff Law in Omaha host a podcast to empower women to navigate legal complexities. They discuss various issues affecting women’s lives, with insights and advice on family law, employment law, and more.

A team of attorneys joins them to guide listeners through life’s challenges.

Listen to the Lady Lawyer League Podcast

The Schick and Nick Show

The Schick and Nick Show Podcast

Listen to The Schick and Nick Show

The Schick and Nick Show is a weekly podcast by Matt Schick and Nick Bahe. They combine sports and humor, building on their Omaha sports radio show from 2009 to 2012.

They engage their listeners with banter and cover various sports topics, entertaining die-hard fans or anyone seeking a laugh.

Omaha Podcasts: Restaurant Hoppen

Restaurant Hopper Podcast

Dan Hoppen’s podcast connects food enthusiasts with local chefs, bridging the gap between creators and consumers. Whether new to Omaha’s culinary world or a seasoned foodie, Dan offers a behind-the-scenes look at the city’s restaurants.

Join him to learn about the creativity, passion, and hard work that goes into each meal.

Listen to Restaurant Hoppen Podcast

Matt Tompkins from Two Brothers Creative with Dan Hopper from Restaurant Hopper recording a video podcast

Faturday Omaha

Saturday Omaha Podcast Logo

The Faturday Omaha podcast originated from three friends – Sam, Dave, and TJ – who bonded over food during their Faturday lunches. In 2018, they launched the podcast, which now airs on 91.5 FM in Omaha.

They share food insights, ratings, and interviews with restaurant staff to guide listeners to great places to eat.

Listen to Faturday Omaha Podcast

Omaha Podcasts: The Let It Fly Show

The Let it Fly Show Podcast logo

The Let It Fly Show is a sports podcast that brings listeners never-before-heard stories, exclusive content, special guest appearances, and deep conversations that cover all sports in Nebraska. Hosted by Mike’l Severe and Josh Jones, the show offers a unique perspective on all sports topics, from the latest game highlights to behind-the-scenes stories that have never been shared.

Listeners can tune in every week as the hosts dive deep into the world of sports and bring the latest news, analysis, and interviews with some of the biggest names in the game.

Listen to The Let It Fly Show

The Top 10 Omaha Podcasts to Listen to

These Ten Omaha podcasts offer a personalized and convenient way to learn, stay informed, and be entertained.

And the best part? They provide a sense of local community and connection through our shared interests, creating opportunities for meaningful discussions while learning from local experts and influencers.

Recording equipment for a video podcast

Start Your Podcast Now!

The team at Two Brothers Creative is ready to help you take your podcast from cool idea to published podcast producing results for your business. You have a story to tell and podcasting is an unparalleled way to connect with people and build trust.

With Omaha’s premiere Podcast Production studio, Two Brothers’ turnkey video podcast marketing system will leverage your podcast to meet all of your small business marketing needs. It’s time to make marketing fun again and hosting your own podcast is the most affordable and effective marketing tool available today.

Schedule a free strategy call with Matt and Ben Tompkins today! We’ll give you a report on your website and review marketing opportunities for your business whether you hire us or not. We live by the Midwest Mindset, helping others without expecting anything in return.

Is Your Leadership Hurting Or Helping Your Business?

Is Your Leadership Hurting? Learn How to Turn It Around

As a business owner, you are at the helm of your company. You make decisions, lead projects, and set your team up for success with your leadership.

Have you ever stopped to consider what type of leader you are?

Knowing your leadership style is the key to unlocking the full potential of yourself and your team! In this episode of Midwest Mindset Podcast (formerly known as The Omaha Podcast), we’ll cover how to identify your leadership style. We’ll also discuss if this style is effective and why it matters so much to the success of your business.

We have a team with the center person displaying leadership

Identifying Your Leadership Style 

In order to develop leadership skills, it is essential first to assess and recognize your current leadership style. This will serve as a basis for further growth and improvement. Ask yourself key questions to discover and Know What Your Leadership Style Is.

Read full transcript

Task-oriented leaders prioritize the completion of projects, while people-oriented leaders build trust and relationships with their team members.

Task-oriented leaders are often highly organized and efficient. They utilize goal-setting, delegation, and problem-solving methods to ensure the desired outcome is achieved. They often have a clear vision and are driven to achieve their goals.

Two Brothers podcast business leadership

People-oriented leaders, on the other hand, prioritize the development of relationships. They use active listening, open communication, and recognition techniques to build trust and foster a sense of belonging. People-oriented leaders are often seen as compassionate and encouraging, creating a positive team dynamic.

Both types of leadership can be effective, depending on the situation. Each leader should strive to develop both kinds of skill sets.

Within those categories, there are the 7 Most Common Leadership Styles. These styles can be used depending on the situation. The key is knowing which type works best for each individual case.

What Style Works For Your Team

Once you’ve identified which style works best for you and your team, it’s time to start putting it into practice.

Start by setting clear goals and expectations for everyone involved in a project or task. This will help ensure that everyone knows exactly what they need to do to meet those goals successfully.

Additionally, take time daily to check in with each team member individually. Ask them how they’re doing both personally and professionally. This will show that you care about their well-being. This helps to foster trust between you and them.

It is essential to make time for contemplation each week. Pause and contemplate the past week; evaluate the positives and negatives, and make any necessary adjustments for the upcoming week.

This will help ensure you stay on track with short-term and long-term goals.

Setting Your Leadership Tone

Your leadership style is an essential part of running a successful business: The Leadership Styles That You Should Know. It sets the tone for how tasks are completed. How employees interact with one another within their roles (and yours) is affected. And how customers perceive the company overall is determined by this tone.

Meeting Expectations

Knowing which type of leader you are is key to unlocking the potential of yourself and your team. It’ll provide clarity in setting expectations. Checking in with employees, team members, and customers will improve everyone’s experiences.

They were taking time for reflection every week so that any adjustments needed could be made quickly & easily!

Improved Work Environment

When you apply these strategies, you’ll be well on your way toward becoming an effective leader!

You can create a strong, positive, and productive work environment. By setting clear expectations and providing consistent feedback, you can help foster a sense of trust and respect between you and your team.

By taking the time to reflect on your own leadership and performance, you can ensure that you are constantly improving and adapting to the ever-changing needs of the company and its employees.

With these strategies in place, you can become an effective leader and help your team reach its full potential.

Grow Your Leadership

Understanding your leadership style is one of many steps to growing as a leader. The Midwest Mindset Podcast is here to help business owners grow into the leaders they’re meant to be.

If you’re a business owner that struggles with leadership skills, we can help. At Two Brothers Creative, we do coaching and development with podcast hosts. These skills are universal and can be used in leadership growth.

Download our free Social Media Traker PDF and stop making these common mistakes. Contact us today!

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE