Grow Your Business with AI: The Do’s and Don’ts

Grow Your Business with AI in the Right Way

Navigating the world of Artificial Intelligence (AI) in business can be a bit of a balancing act. You’re excited to explore the benefits of AI for content creation, yet cautious about the risks, particularly in protecting your business’s sensitive information.

In this Midwest Mindset podcast episode, we are joined by Shawn Quintero, chief AI officer at Elite Real Estate Systems to discuss how to use AI the right way to propel your business forward. 

His insights are particularly helpful for those new to AI. The focus is on harnessing AI’s potential while ensuring the safety of your business’s data and maintaining high-quality content output.

Shawn’s approachable yet professional guidance makes AI less intimidating and more accessible, providing you with actionable tips to incorporate AI into your business practices confidently. Whether you’re just starting with AI or looking to refine your current strategy, his advice is a great resource.

Grow Your Business with AI

AI to Grow Your Business: Learning from the Past

The journey of AI in business is a story of evolution, innovation, and learning. From its inception in the 1950s to the creation of the first chatbots in the 1960s, AI has been shaping the way we do business.

The 1990s brought us advanced AI robots, like Kismet, capable of emotional expression.

Then came the game-changing moment in 2009, when Facebook revolutionized content curation with AI-driven algorithms, shifting from recent posts to engagement-based feeds.

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This history teaches us how AI evolved from a novel concept to a crucial tool in business growth, underlining the importance of adapting and innovating.

Each era in AI’s history offers lessons on leveraging technology to enhance business strategies, emphasizing the need to evolve with technology to stay ahead.

How Facebook Changed it All

Facebook’s 2009 shift to an AI-driven algorithm marked a turning point in digital interaction. Moving from displaying recent posts to prioritizing content based on user engagement, Facebook transformed how content reaches audiences.

This pivotal change not only kept users more engaged on the platform but also revolutionized online marketing and content distribution.

Businesses now had to rethink their strategies to harness the power of AI for visibility and engagement.

Facebook’s move underscored the growing influence of AI in shaping user experiences and set a new standard for content curation, making it a critical tool for businesses in the digital era.

The AI Algorithm Based Powerhouse

The advent of Facebook’s algorithm-driven approach marked the dawn of the algorithm-based era, fundamentally changing user engagement.

This shift was rapidly embraced by Netflix, tailoring recommendations to individual tastes, and soon became a norm among industry giants. This era necessitated the evolution of AI, leading to the development of smarter, self-learning technologies.

It wasn’t just about new technology; it was about personalization at scale.

While AI itself wasn’t new, this surge in algorithmic innovation made it more accessible and relevant, opening doors for entrepreneurs and small businesses to leverage AI for personalized customer experiences and efficient business operations.

Grow Your Business with AI with Shawn Quintero and Two Brothers Creative

The Rise of Chat GPT and Open AI

The emergence of algorithm-based technology sparked a surge in AI development, with platforms like Chat GPT, Jasper, and Bard stepping into the spotlight.

These companies recognized a significant market opportunity and worked to make AI technology widely accessible. Their growth hinged on enhancing AI’s capabilities, requiring an expansion in the use and sharing of user-provided data globally.

This sharing of information is a cornerstone of open AI, enabling these systems to learn from extensive data pools and continually refine their performance.

This evolution marks a pivotal moment in AI, democratizing its use and bringing advanced technology into the hands of many.

The Implications of Business Growth with AI

AI holds the potential to significantly boost business growth, offering a competitive edge in today’s fast-paced market.

However, it’s crucial to tread carefully and understand the nuances of using Open AI.

When incorporating AI into daily operations, businesses must consider several key implications. This includes understanding how AI processes and utilizes user data, ensuring compliance with privacy regulations, and recognizing the limitations of AI in decision-making.

It’s about balancing the benefits of AI-driven efficiency and innovation with ethical considerations and data security. Thoughtful integration of AI can be transformative, but it requires a strategic and informed approach.

Data Privacy Concerns

Data privacy is a critical concern of AI, especially as it often involves handling sensitive business and customer information.

AI systems require access to vast amounts of data, including potentially personal details about customers, their purchasing habits, preferences, and demographics.

While this data is incredibly useful for tailoring customer experiences and boosting sales, it also brings forth significant privacy issues.

Businesses employing AI must prioritize responsible usage, adhere to data protection laws, and rigorously protect their customers’ information.

Balancing the advantages of AI with ethical data management is essential for maintaining trust and integrity in the digital age.

Authenticity in Marketing being creative

Inauthentic Interactions: Don’t Sound Like a Robot

AI might be great at mimicking human conversations, but let’s face it, it’s still a robot.

It’s continuously learning, but it’s not uncommon for AI interactions to lack authenticity, which can turn off customers. This inauthentic vibe can erode trust and weaken the connection with your brand.

It’s vital to find the right mix of AI automation and human touch. Ensuring your customers feel a real, human connection in their interactions with your business is key.

It’s about using AI smartly to enhance the customer experience, not replace the personal, genuine engagement that customers value.

Not a One-Size-Fits-All Solution

AI comes with a host of advantages, but it’s not the magic solution for every business challenge.

It’s important to remember that AI is a tool.

It excels at streamlining processes, offering insights, and generating content, but it’s not a substitute for strategic human decision-making or creative thinking.

Some businesses might think AI can replace certain roles, but it’s important to recognize its limits.

Relying solely on AI for every facet of your business can be a misstep. Understanding where AI fits and where human expertise is irreplaceable is key to leveraging it effectively in your business strategy.

How to Grow Your Business with AI

So, keeping this in mind, how can you use AI the right way, ensure you sound real and credible, and connect with your audience while keeping their privacy safe?

These are Shawn’s pro tips to leverage AI in a smart, functional way. 

Maximizing Results with Quality Input

The effectiveness of your AI-generated content directly depends on the quality of the information you feed into it.

If you provide AI with unclear or inaccurate details, the output will likely miss the mark.

To get the best results, give clear, detailed instructions to ensure the AI understands your specific needs.

Crafting the Right Business Tone

In business communications, authenticity is key.

Your tone should mirror your brand’s values and personality.

Strive for sincerity in your messages and avoid relying too much on AI-generated content that may come across as robotic.

Genuine communication is noticeable and helps build trust with your audience.

Understand Your Audience

Getting your tone right starts with knowing your audience.

Different groups have varied expectations and preferences, so tailoring your tone to suit your audience is essential for effective communication.

AI Dos and Dont's

Get Your Facts Right

Credibility in communication hinges on accuracy.

Whether it’s a blog, social media post, or business proposal, make sure your information is correct and current.

Always double-check facts and be skeptical of any data or statistics provided by AI.

Becoming AI-Savvy

To effectively use AI, familiarize yourself with the type of AI you’re using, including its terms, conditions, and capabilities.

You don’t need to be a tech expert, as many resources are available to help you understand these concepts in simple terms.

Stay Informed and Up-to-Date

AI is a rapidly changing field. Keeping up with the latest trends and advancements is crucial to maintaining relevance.

This might mean attending industry events, joining online forums, or subscribing to newsletters and publications in the field.

Practice Ethical AI Use

When employing AI, especially Open AI, respect privacy laws, ensure data security, and be mindful of biases.

Ethical AI use not only safeguards you legally but also supports responsible technology use.

Leveraging AI as a Time-Saving Tool

Remember, AI is a tool designed to streamline your work and free up time for other business-enhancing activities.

It’s about working smarter, not harder, and making the most of the efficiencies AI offers.

Grow Your Business with AI: Where to Start?

So, where do you even start? One of the most critical steps in using AI for your business is defining your needs and objectives.

 What do you hope to achieve with AI? Are you looking to improve customer service, carry out market research, or boost efficiency? 

Having clear goals will guide your AI strategy and ensure that the technology is aligned with your business objectives.

Choosing the Right AI Solution

There are numerous AI solutions available in the market today, and there will be more soon, each with its strengths and weaknesses. 

Choose a solution that fits your business needs and objectives. 

For beginners, free platforms like Chat GPT bots can be a great starting point. They’re user-friendly and can enhance customer interactions by providing quick, personalized responses.

Developing a Strategy

AI systems rely on data to function effectively. Therefore, to streamline operations and have positive outcomes, having a robust data strategy is helpful.

This involves collecting high-quality data, ensuring data security, and using the data responsibly.

Training Your AI Model

Once you’ve chosen your AI solution and assembled your team, the next step is to train your AI model. 

This involves feeding the model data and refining it until it can make accurate predictions or decisions.

Shawn recommends Magi AI for businesses looking for a comprehensive and holistic use of AI across all the branches of a company.  However, there are some other platforms that could be helpful.

Omaha Business Success

Magi AI

Magi AI stands at the forefront of AI innovation. Its suite of solutions is designed to transform how businesses operate and interact with customers.

Focusing on internal business aspects, Magi AI helps streamline processes, ensuring a more organized approach to deliver superior service.

Chat GPT

Chat GPT excels in various applications such as drafting emails, coding, content creation, and tutoring.

Its real strength lies in understanding context, enabling it to generate responses that are relevant and engaging, perfect for dynamic conversations.


Jasper is built for creativity. Whether it’s social media updates, blog posts, or even short stories, Jasper’s got it covered.

With its ability to search the internet for fresh data and insights, it stands out as a versatile tool for diverse content needs.


Bard is your go-to for content writing that demands a creative touch.

Using advanced language models, it effortlessly creates captivating narratives from any given prompt.

Ideal for crafting stories, novel excerpts, or screenplays, Bard turns your ideas into engaging written pieces.

Jupyter AI

Jupyter AI is a boon for those working with data. This powerful tool is excellent for coding and data analysis, integrating seamlessly with various data visualization libraries.

It offers a platform to document and reproduce data analysis processes efficiently, making it invaluable for data-driven projects.

Each of these AI tools offers unique capabilities, catering to different aspects of business and creativity, ensuring there’s something for every need in the dynamic world of AI.


Grow Your Business with AI: Use it as a Tool

AI is an incredible tool, no doubt. It’s great at automating those tedious tasks, writing with a tone that sounds like you, and crunching numbers. But, let’s not forget, it’s not a replacement for human skills and insight.

Think of AI as a time-saver. It takes care of the routine stuff, freeing up your team to dive into the more challenging, value-added tasks. This shift can really amp up your company’s decision-making and spark innovation.

But here’s the catch: AI isn’t perfect. There are things it just can’t do as well as a human. Tasks needing a dash of creativity, a touch of empathy, or a hefty dose of critical thinking? That’s where we humans shine.

Take a report, for example. AI can draft one using data, but it can’t mimic the human knack for out-of-the-box thinking or adding a unique twist.

So, remember, AI is a fantastic assistant – a tool to make life easier and save time, but it’s not there to replace the human effort in your business.

Grow Your Business with AI and Two Brothers Creative

Are you eager to see your business flourish but unsure about the first steps? We’ve got your back at Two Brothers Creative!

Our ethos is all about making effective, affordable marketing accessible to everyone, and we’re big fans of how AI can streamline your business operations.

Our skilled team is excited to steer you towards success. We’re here to demystify AI for you, showing you how it can be a game-changer in your business strategy.

Got questions about what AI can do for you? Reach out to Shawn Quintero today. He’s our go-to expert, ready to clear up any doubts and help you unlock the full potential of AI in your business.

Let’s make your business growth journey an exciting and successful one with AI!

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy.


How to Start a Podcast for Your Business 

How to Start a Podcast for Your Business with Kevin Chemidlin

Wondering how to start a podcast for your business to bring in more customers and spread your message further?

Podcasts are getting more and more popular. They’re a great way for businesses to connect with people and share something valuable.

They help show off your unique style and honesty, and if you do it well, they can make your brand stand out as a top player in your field.

In this episode of The Midwest Mindset Podcast, host Matt Tompkins teams up with Kevin Chemidlin from Grow the Show. Together, they reveal effective podcast strategies to achieve business success.

Midwest Mindset_ Business podcast

Monetize your Podcast

First off, remember this: a podcast is like any business. Do it right, and you can make money from it.

The big question is: how do you turn your podcast into a source of income and grow your business at the same time?

Take Kevin’s example. He started with a podcast about his city, Philadelphia. People loved what he shared, and he saw a chance to earn from his podcast.

Think of your listeners as your customers. Their interest in your podcast is what makes it profitable.

The more they interact with your podcast, the more opportunities you have to make money.

So, how do you keep your listeners hooked? Offer them content that they find valuable and relevant.

When your audience sees the value in your podcast, they’ll likely support it.

A Winning Podcast Strategy 

To both make money from your podcast and attract customers, you need a smart strategy.

Kevin, with his years of podcasting experience, figured out that it’s not just about being consistent. While regularity matters, having a solid plan for your podcast is crucial.

So, what’s the trick to making your podcast profitable? What’s the winning formula?

Why Every business should have a podcast

Starting a Podcast for Your Business 

If you’re thinking about launching a podcast for your business, here’s the strategy you need to get going:

Be Unique

Don’t just be another podcast. Make yours unique. Offer something different that matches your brand and connects with your target audience. Being different sets you apart from other podcasts in your field.

Be Specific

Instead of trying to please everyone, concentrate on a specific topic or group of people. This makes your content more relevant and interesting to your audience. Talking directly to them personalizes your show and makes it more attractive.

Just Start

Simply start.

The beginning is often the toughest part, but don’t let fear or hesitation stop you. Remember, all successful podcasters started as beginners. It’s about taking that initial step and being willing to learn as you go.

why your business needs a podcast Two Brothers Creative

Repurpose Your Content

Podcasts aren’t just about audio anymore. With the rise of video podcasting, listeners can now choose to watch their favorite shows. Adding video to your podcast isn’t just keeping up with trends; it’s staying ahead.

But don’t just stop at a video podcast. The real power of podcasts is their adaptability.

Turn your video episodes into various formats to reach more people on different platforms, making the most out of your content.

For example, convert your video podcast episodes into YouTube videos. It’s a great way to reach people who primarily use YouTube.

You can also edit your episodes into shorter clips for social media platforms like TikTok and Instagram. This makes your content easy to consume and share, helping your podcast reach a wider audience.

The Power of Blogs

A great method to reuse your content is by creating a blog post from your episode. This not only adds extra value for your listeners but also appeals to those who prefer reading, enhancing your website’s SEO in the process.

Keep in mind, different people enjoy content in different ways. While video is impactful, there’s always a group that prefers audio-only.

So, if you can only provide audio versions of your episodes right now, go for it. It’s about reaching your audience in the way they like best.

SEO for small businesses in Omaha

The Power of Solo Episodes

Solo episodes are becoming popular in the podcast world, traditionally dominated by interviews and conversations. They offer a special opportunity for the host to directly connect with the audience, creating a more personal bond.

Efficiency Benefits

Solo episodes are time, money, and resource savers. You don’t need to align schedules with guests, simplifying the production process.

Focused Content

These episodes often deliver concise, targeted information. This is perfect for listeners who have limited time and prefer to get to the point quickly.

Demonstrating Your Knowledge

As a host, you have a lot of knowledge and insights. Solo episodes are an excellent way to display your expertise and position yourself as an authority in your field.

Engaging Your Audience

Solo episodes also offer a platform for deeper audience engagement, as listeners feel they are having a one-on-one conversation with the host.

How to Start a Podcast for Your Business with Clear Metrics

Using metrics is crucial for tracking your podcast’s performance and understanding your listeners’ interests and habits.

Actively seek feedback by conducting surveys or running polls on social media. Pay attention to which episodes are most downloaded or shared – these are topics that really connect with your audience.

Launching a podcast for your business is more than just recording talks. It’s about adopting a strategic method, underpinned by specific, measurable metrics.

How to Start a Podcast for Your Business with Two Brothers Creative

Ready to achieve business success with video marketing? We are here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy.

Keys To Video Marketing for Small Business Success

The Power of Video Marketing for Small Business

How can you implement a video marketing strategy that actually works for your company?

While the internet is full of information about tips and tricks to make your content go “viral”, is that really what your business needs?

Your goal shouldn’t be to go viral, but rather to reach the right people in the right way. 

In this Midwest Mindset podcast episode, the Two Brothers Creative team will give you the keys to making engaging content and the best video marketing tools and techniques to reach business success and visibility.  

Keys To Video Marketing for Small Business

Video-Based Content

If you are not doing video marketing, then you are not doing marketing as well as you could. 

We are living in a ‘video-based’ society, where every media platform is, in fact, a video platform. 

Just think about it: today, people are more likely to purchase a product if they’ve watched a video about it. 

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If there’s no video, chances are, they’ll scroll past your product without giving it a second glance.

That’s why crafting a successful marketing strategy today necessitates the integration of video content. 

How to Craft a Good Video Marketing Strategy

Now, all this being said, video content is not just about making videos for the sake of it without a reason. 

The content you produce for your brand should resonate with your audience and provide them with value. 

How can you deliver true value through your video-based content?

Midwest Mindset_ Keys To Video Marketing for Small Business

Quality Comes First in Video Marketing

With the internet filled with content of all types, people create value and substance. As consumers, we are all tired of empty and unreliable content.

That’s why quality should always take precedence. While jumping onto trends can be important, creating a high-quality video content is a process that requires intent, effort, and attention to detail. 

Your content should reflect your brand, be aesthetically pleasing, but also resonate deeply with your audience and bring them value.

So take your time and make something that really looks good.  

Choose The Right Kind of Video Marketing

The video format that you use and the platform you choose to upload it to will be the vehicle for your content to reach the desired audience

Understanding your audience is the first step to choosing the right vehicle for your content. What kind of videos do they enjoy? Are they fans of short, snappy clips, or do they prefer longer, more detailed content? 

Which platforms do they frequent? Are they on Instagram, YouTube, or TikTok?

Also, it’s essential to understand their interests and preferences to make content that satisfies these needs. Are they looking for educational content, product reviews, behind-the-scenes peeks, or entertaining skits? 

Keys To Video Marketing for Small Business Nebraska

Video Marketing and SEO

While written content continues to play a crucial role in digital marketing, it’s increasingly becoming essential to couple it with a robust video strategy. 

Video SEO (search engine optimization) is all about optimizing your video content to be indexed and ranked on search engine results pages for relevant keyword searches. 

Make sure to implement your keywords into your content the same way you would for blogs and website copy. 

Create True Value

How can you create an engaging story that makes your audience stick around and actually watch or listen to it?

The Hook – Captivating Your Audience

The first few seconds of any interaction can make or break the audience’s interest. Start with a powerful statement, an intriguing question, or a compelling visual that grabs their attention instantly. 

Create an opening that piques their curiosity, urging them to pay attention for what you have to offer.

Easy box_ Midwest Mindset video marketing Omaha

The Story – Engaging Their Interest

Once you’ve hooked your audience, it’s time to reel them in with an engaging story. 

This could be a story about your brand’s journey, a customer success story, or an anecdote that illustrates the value of your product or service. 

Remember, a good story is not just about telling; it’s about showing. Use vivid descriptions, emotional appeals, and relatable characters to evoke emotion. 

The Call to Action – Fostering Engagement

After capturing their attention and engaging their interest with a compelling story, it’s time to direct your audience toward the desired action. 

This is where the ‘Call to Action’ (CTA) comes in. Be clear and direct about what you want them to do next – whether it’s signing up for a newsletter, buying a product, or sharing your content.

Podcast Strategy: Video Marketing for Small Business Visibility

At Two Brothers Creative, we deliver value and engage our audience by recording our podcast sessions in video format. 

This allows us to produce a wide array of content from just one session. The dual-format approach caters to different audience preferences; it also allows us to make shots, reels, blogs, TikToks, and more.


Working With Professionals

Working with professionals who know what they are doing and know how to be good storytellers is key to your video marketing success. 

If you don’t have the time, the expertise, or time to craft compelling content, then let an expert help you out. 

Engaging the services of a professional agency can prove to be a smart investment in the long run. 

While it may seem tempting to handle everything yourself, areas outside your expertise could bring less-than-desirable results. 

An experienced agency, on the other hand, can provide high-quality work more efficiently and cost-effectively.

What Does Two Brothers Creative Do?

At Two Brothers Creative, we believe in empowering our clients through knowledge. Our services go beyond merely executing tasks for you; we educate you about the processes and involve you in the content creation process. 

Our goal is to equip you with the skills and knowledge you need to tell your own compelling stories.

Whether you choose to continue with our services or decide to implement what you’ve learned independently, we’re committed to providing value either way.

Video Marketing With Two Brothers Creative

Ready to achieve business success with video marketing? We’re here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

What Success Looks Like in Nebraska With Harrington

What Success Looks Like: Not  All Business Paths Are the Same

What does success look like for others? Is there just one unique path to achieving business success in the state of Nebraska? 

We often believe that to become a successful entrepreneur, we must follow the same steps as others, but this is a complete lie!

In this Midwest Mindset episode, Shane Harrington from Club Omaha joins Matt Tompkins to discuss his success story and how he overcame, against all odds, all the challenges along the way. 

What Success Looks Like in Nebraska

What Success Looks Like for a Business Owner

Did you know that, of the roughly 32 million companies in the United States, only 6% of them are ever going to reach $1 million in revenue? 

Of course, success is not only measured by money but also in happiness and satisfaction with your occupation, but it’s sure nice to have a million dollars, or more, in revenue. 

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For Shane Harrington, success meant breaking everybody’s expectations of what an entrepreneur was, redefining the industry, and finding happiness in what he did. 

Success for business owners comes in different shapes and colors, and there’s no set-in-stone way to achieve it. 

Shane Harrington’s History 

For Shane Harrington, success came a little differently. Operating in the adult industry, a realm that still carries a taboo for many, has presented its fair share of challenges.

You see, Shane’s childhood wasn’t all that easy, with no one believing in him; in fact, it was quite the opposite. He even got voted most likely to go to prison in a school.

Growing up, Shane was led to believe that success only came by following the established path – going to college, doing things by the book, and settling for a modest business. 

However, he soon realized that life had much more to offer and that this path isn’t for all; that there are other protocols and ways to achieve triumph and make money.

Club Omaha Shane Harrington

The First Million

One of Shane’s biggest blessings was also one of the scariest moments of their business life. 

The story begins with his ex-wife posting spicy pictures on an adult website, with his help, of course. 

This was going great; he had the money and the comfort he needed at the moment; however, when his ex-wife published a nude picture in a bar, this really started to go south.

As you can imagine, this caused quite a stir, and the citizens of Lincoln tried to find her for public nudity. At that moment, it may have seemed like everything was falling apart.

The Beginning of Club Omaha

Amidst the chaos and controversy, something incredible happened: people started calling left and right, eager to get an interview with Shane and to see more content. 

This was the turning point, the spark that started it all. From this point on, Shane decided that it was time to start his entrepreneurial journey and continue down the path of adult content. 

Soon, with his newfound success, he was quick to achieve his first million dollars in this business. The rest is history. 

Make the News

If we can learn something from Shane’s history, it’s that success can come when you least expect it and being prepared to seize the momentum is crucial. 

For Shane, this meant understanding how to navigate the attention his case was receiving in the media.

So, how can you make the news? What guarantees visibility and recognition?

Sex Sells

While it may not be suitable for every business, Shane’s experience in the adult industry demonstrated that tapping into a controversial or taboo subject can generate attention. 

Nebraska Business success

Go Against the Grain

To truly stand out and make headlines, businesses often need to think outside the box and challenge the status quo.

Stand Out

Differentiating yourself from the competition is critical for gaining visibility. Whether it’s through innovative products or services, exceptional customer experiences, or a compelling brand story, finding ways to stand out will make you more newsworthy.

You don’t need to be as wild and out there as Shane; this is what worked for him; the important thing to make the news is to shine a light on the attributes of a business that make it different from the rest. 

What Success Looks Like When Delegating

What makes a successful and long lasting business? How can you make sure that your initial success only keeps growing?

Shane learned that delegation was an essential part of business success.  This means finding, training, and working with people who are the best at what they do.

You want the best players you can find for your team, but it’s not just about their skills. It’s about how well they work together. 

You know what they say, “Teamwork makes the dream work.” Your team is everything; they will be the ones to do the tasks you don’t have time for, and you want to make sure they do them right.

Remember, success doesn’t happen overnight. It takes time, effort, and a great team to build a business that lasts. 

So, focus on finding the right people to delegate to, treating them well, and working together towards your goals. That’s the real secret to a lasting business.

Shane Harrington and Two Brothers creative_ success in business

What Success Looks Like When Changing the Industry

One of the keys to becoming a successful entrepreneur in Nebraska, or everywhere else, is not just doing good business but having a motivation and a desire to help and change for the better. 

Shane harbored a vision: to transform the industry into a better place for all women who were a part of it, a safe space where they are now able to work, earn good money, achieve their careers and dreams, and invest in their future and their lives. 

Learn Everything

To truly be a successful leader and entrepreneur, you need a comprehensive understanding of the industry. This meant learning about every role, every process, and every challenge.

From entry-level positions to top management, Shane sought to understand the intricacies of everyone’s work. He observed, asked questions, and learned from the best in the business.

The goal is to gain insight into the operations of the industry. After all, how could he lead effectively without fully understanding his industry?

Authenticity in Marketing being creative

What Success Looks Like for You: We Are Ready to Help

Ready to achieve business success with great marketing? We are here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

Effective Advertising: Why Do Cheesy Drug Commercials Work?

Effective Advertising: Evoking Feeling and Action

What is the secret to effective advertising? Why do cheesy drug commercials of people running in a meadow work, but your ad doesn’t? 

What’s the magic in those ads that makes them so effective and hypnotizing?

In this episode of Midwest Mindset, Austin, Ben, and Matt discuss the elements that make drug commercials effective and how you can implement this strategy in your own ads. 

Effective Advertising_ Why Do Cheesy Drug Commercials Work

What’s Missing for Effective Advertising 

Look: we are not saying your ad is bad (maybe a little bit); we are just saying that it’s missing something to make it effective. 

Effective advertising is more than just showcasing your product or service, it needs to tell a story, to talk and engage with your audience. 

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So, how are drug commercials doing so? What story does a woman running happily in a meadow tell? Are we missing something? 

The Secret Sauce: The End Result

The true power of these commercials lies in their ability to show viewers the end result. 

They paint a picture of an ideal life that could be attainable, showing consumers not just a product but a potential lifestyle change.

Humans are inherently emotional beings; we think with our “feeling” brain rather than logical reasoning. 

These commercials effectively tap into that emotional side, presenting scenarios that evoke positive emotions and desires. 

These commercials aren’t fixated on bombarding the viewer with technical specifications or intricate details about the product; let’s be honest, we don’t care about those things in the first instance. 

That’s why, instead, they focus on showcasing the benefits of the product, not the process or the specifications. 

How to Market Yourself on LinkedIn_ Don’t Miss Out on this Opportunity

Effective Advertising: Emotion and Results 

Think of those commercials from animal nonprofits that tug at our heartstrings with super sad images of puppies and cats. 

Yes, they are indeed sad and can evoke a powerful emotional response; they make us think with our “feeling brain.”

However, they lack one crucial element: the depiction of the end result. They don’t often show what happens when you do donate; what positive change does your contribution lead to?

So, how can you showcase the tangible results of your product or service and make sure your audience is intrigued enough to turn into a potential lead?

There’s a formula that most successful advertising strategies employ, and understanding this can significantly enhance the effectiveness of your campaigns.

There’s a formula that is most effective advertising, and we will tell you what it is.  

The Formula for Effective Advertising

Firstly, it’s important to recognize the power of emotion in advertising. 

As humans, we are wired to respond to emotions. When we connect with an advertisement emotionally, it becomes more memorable and impactful, but we also need a direct action message, or what we know as a Call to Action (CTA.) 

Mindwest Mindset_ Effective Advertising two brothers creative

The Power of a Strong Call to Action (CTA)

A CTA serves as the directive that guides your audience on what they need to do next.

Here is where your viewers transform from passive observers to active participants, nudging them toward engaging further with your product or service.

Showcasing the End Result

The final piece of the puzzle involves showing the end result of taking that action – the benefits of doing business with you. 

This paints a vivid picture of how the consumer’s life could be positively impacted by your product or service.

By highlighting these potential benefits, you give your audience a compelling reason to follow through with your CTA.

feelings in advertising

Enjoy the Benefits of Effective Advertising

And there you have it; by implementing these elements, you will have an effective ad that people watch till the end, and they will become more likely to think of your product or service in a positive way.

If you still don’t have the time, resources, or expertise to craft your effective ad, don’t worry! We are here to help! Contact us today, and our team of experts will create the most compelling commercial for your brand! 

The Easy Box

On a budget? No problem! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

Is Nebraska’s Local Advertising Really Effective?

Effective Local Advertising 101

Interested in boosting your business through successful local advertising? It’s important to learn what strategies work and what to avoid.

Join us in this installment of the Midwest Mindset Podcast where hosts Matt and Austin welcome Chad Dodd, collaborator on the Two Brothers Creative team and owner of Klar Inc

In this discussion, we dive into crafting a local advertising approach that delivers results. We’ll explore effective strategies, common pitfalls, and also touch upon the Nebraska Tourism Department’s advertising efforts.

WITH Chad Dodd klar, inc

What’s with the Nebraska Tourism Marketing?

If you live in the State of Nebraska, chances are you’ve seen the ads: “Visit Nebraska, Visit Nice” or “Nebraska. Honestly It’s Not For Everyone.”

Nebraska’s tourism marketing seems to be trying to be clever and unique, yet somehow really misses the mark. 

Instead of exploiting the authentic charm and natural beauty that is Nebraska, they divert their focus, something that happens more often than we think with many brands and companies. 

Read Full Transcript

How do you avoid this from happening? How can you effectively convey your message to potential customers in your local area who might not be even aware of your existence? 

This is precisely the challenge that Nebraska’s tourism department is trying to do: invite hundreds of passers-by to pause their journey, stay for a few hours or days, and enjoy what Nebraska has to offer. 

Don’t worry if this is happening to you; there’s effective ways to communicate and resonate with an audience that’s yet to discover you, and we will tell you how. 

Effective Local Advertising is About Clarity

Being clear and straightforward is the core of effective local advertising; Say it like it is,  and don’t overcomplicate things. A lot of the time, meaning gets lost or buried in a phony or unrelated marketing strategy. 

Instead, let your message resonate with simplicity and directness.

Is Nebraska’s Effective Local Advertising Really That Effective_ Avoid these mistakes!

Creativity with Structure for Effective Local Advertising

While creativity and innovation are valuable assets in marketing, they shouldn’t overshadow the essence of your message. 

Without a solid plan or strategy, even the most creative ideas might fall flat. There’s a reason certain strategies work. 

They’ve been tried, tested, and proven successful. So, when it comes to your local advertising, it’s wise to follow a winning formula.

Now, how exactly do you create and follow a formula?

The Formula for Effective Local Advertising

There are a lot of marketing formulas for local advertising out there, and while we encourage you to try and test to find what’s good for your business, we also recommend that your strategy always include the following winning points. 

Identifying Your Buyer Persona

The first step in any effective marketing strategy is understanding who your customer is. To do this, you need to create a comprehensive buyer persona. 

This persona should include at least the following:

  • Demographic information
  • Interests
  • Buying behaviors
  • Pain points
  • Online behaviors.

By identifying this persona, you can tailor your messaging to resonate with them more effectively.

Mindwest Mindset_ Effective Local Advertising

A Resonant Message

Once you’ve identified your target audience, the next step is to craft a message that speaks directly to them. 

This message needs to address those needs, wants, and pain points. 

It should evoke emotion and action. A message that is relatable and compelling, making your audience feel understood and valued.

Simplicity and Clarity

In an age of information overload, simplicity and clarity are essential! People don’t want to read overcomplicated messages that don’t go straight to the point. 

Your message should be easy to understand and remember. Avoid complex language. Instead, focus on conveying a clear core message that won’t get lost in other meanings.

Two Brothers creative podcast effective local ads


Marketing today is all about being authentic and caring for your audience, especially since the pandemic. 

Consumers today are savvy and quickly sense when a brand is being disingenuous or trying too hard. 

Be true to your values. Don’t attempt to be something you’re not or adopt trends that don’t align with your identity.

Embrace Your Identity

Of course, to be true to your identity, you need to know what your identity is and what you stand for. 

Each business has a unique identity that sets it apart. Embrace this identity in your local advertising. Whether it’s your origin story, your commitment to sustainable practices, or your exceptional customer service, highlight what makes you unique. 

Understanding Your ‘Why’

Finally, it’s crucial to understand and communicate your “why” and “what.”

Why does your business exist? What problem are you trying to solve? What value do you bring to your customers? 

Understanding your ‘why’ and ‘what’ gives purpose to your work and helps you connect with customers on a deeper level. 

Effective Local Advertising Nebraska tourism case study

Start Effective Local Advertising 

By following these points and creating an effective marketing strategy for local results, you will not be compared with the Nebraska Tourism department. 

Need some help? We are here to help you craft the perfect strategy for business visibility and success.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

Legacy vs. Likes: A Conversation with Mike Smith

Legacy vs. Likes: Mike Smith’s Guide to Honesty in Social Media

Legacy vs. likes, what’s more important? For business, this can be a tough question to answer because, sure, we all want to leave a legacy and make the world a better place, but likes and recognition are also super important to have a successful enterprise, right? 

What if we told you that likes are not a direct reflection of your business’s visibility or success? And that legacy can be achieved while still having a compelling but honest marketing strategy?

In this Mindwest Mindset podcast episode, Matt and Ben are joined by Mike Smith, storyteller, community builder, guide, and author of “Legacy vs. Likes,” to discuss the world of social media and the possible harm of validation through likes.

Legacy vs. Likes_ A Conversation with Mike Smith

The Story of Legacy vs. Likes

So, how did Mike’s book come about? “Legacy vs. Likes” explores the social media vortex, highlighting the issues that come along with it, especially for younger people.

Mike has spotted a worrying trend – the way we’re getting sucked into social media and how it’s altering our behavior.

And with more adults hopping onto the social media train than ever before, the desire to become influencers isn’t just a childish idea; it’s an adult’s dream as well. 

Read the full transcript.

A lot of the adults online right now have grown with the influence of social media, so it’s no surprise that current young adults and new parents want to be influencers and are, in some way or another, influencers of social media.  

The Internet has changed the game of how we see each other and everything around us. It paints a picture of what’s cool, what’s acceptable, and what’s beautiful. However, this is a very distorted, unreal image.

The New Generation

With the internet and social media being an integral part of their daily lives, Gen Z has a unique way of interacting and connecting with the world. 

They see these platforms not merely as a medium to showcase their lives but as a tool to engage, learn, and express themselves.

This doesn’t exclude them from the toxic behavior of social media and “likes” driven interaction. 

They are also more aware of brands’ values and the legacy they intend to leave in the world, making it harder for businesses to stay relevant across different generations.

So, how can we make sure to stay relevant across all generations while still making an impact?

First, we need to understand something: Like are not that important

Legacy vs. Likes two brothers creative

Legacy vs. Likes

In today’s landscape, it’s easy to get caught up in the numbers game. The number of likes, shares, and followers can seem like an equivalent of success. 

And while they might look impressive on the surface, they don’t necessarily translate into real-world results or long-term success.

A legacy is about making a lasting impact that goes beyond our lifetimes. It’s about building authenticity, consistency, and true values and making our content reflect that. 

That’s how we leave a legacy.

Entertainment vs. Quality

We live in an age where social media platforms are evolving into entertainment powerhouses; much like TV channels or Netflix, brands are looking for ways to stay relevant. 

This shift has driven brands to pump out high volumes of content to keep their audiences hooked. However, this rush for relevance often sacrifices quality for quantity, and on many occasions, users won’t stick to receiving poor-quality content.

While entertaining content might capture attention, it’s the quality that keeps audiences coming back for more.

Legacy vs. Likes: How to Build a Legacy

Now comes the million-dollar question: Can we build a legacy online? In a space full of fake influencers and photoshopped pictures, how do we carve out a lasting presence?

To build a lasting legacy, brands must focus on targeting the right people with quality content and maintaining consistency, But how can we achieve it?

More Legacy and Less Likes

Here are some key steps to building a true and honest social media presence that will keep your audience hooked.


Knowing who you are and what you stand for is the first step; have a clear vision of what you offer and how you help others. 

Are you selling a product or service? Are you reaching out to people who genuinely benefit from what you offer? 

These questions can help you align your social media strategy with your purpose.

Core Values

Identify your brand’s core values and ensure they are reflected in every aspect of your social media presence. 

These values act as your guiding principles and will help you stay true to your brand.

At Two Brothers Creative, for example, we believe that everyone deserves affordable and efficient marketing. 

Legacy vs. Likes book Mike Smith

Know Your Audience

Who are you trying to help or engage with?

Understanding your target audience is crucial for effective communication. Are your posts reaching them? If not, it might be time to revisit your content strategy or explore different platforms.

Website Quality

Think of your website as your digital storefront. If someone stumbles upon it, what will their impression be? 

Is it easy to navigate? Does it provide useful information? 

A quality website not only reflects positively on your brand but also helps in lead generation and conversions.

Content Quality

In the rush to stay relevant, quality often takes a backseat. 

But remember, content is everything. High-quality content that resonates with your audience can drive engagement, foster loyalty, and elevate your brand above the competition.

Soaical media likes vs legacy

The True Power of Authenticity on “Legacy vs. Likes”

Mike emphasizes the need for authenticity and staying true to one’s values, even in the face of fleeting trends and the constant pursuit of likes.

Remember, it’s impossible to please everyone. Instead, focus on resonating with the right people – those who align with your values and appreciate your authenticity and honesty, those who actually find your content valuable and useful. 

While likes and shares provide instant gratification, they are fleeting and don’t necessarily translate into a lasting impact.

Turning Failures into Legacy

Now, let’s talk about failure; it happens to the best of us. But here’s the thing – failure isn’t the end of the world. In fact, it’s an important part of the journey.

Mistakes will happen, it’s what you do after you’ve stumbled that really counts. So, dust yourself off, learn from it, and get back in the game. 

The way you react to setbacks will talk about who you are as a business. After all, it’s not about how many times you fall but how many times you get back up.

Two Brothers Creative podcast omaha

Legacy vs. Likes: The Two Brothers Case

For us, what defines us is a real wish to help companies; we believe marketing should be affordable and easy to understand.

We don’t believe in marketing companies that overcharge to present results that most people won’t understand. 

Our dream? To build a company that’s in the business of helping other businesses. We’re not just here to make a quick buck. We want to help your business flourish through awesome content that makes a real impact.

Our legacy and quality content? From our podcast, free PDFs, blogs, and everything we do, we do it to inform and make a better environment for entrepreneurs looking to expand their marketing.  

The Easy Box

Looking for ways to grow your business? Don’t spend unnecessary time on marketing; focus on becoming a better leader and entrepreneur; leave the rest to us! 

With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

The Most Common Mistakes Entrepreneurs Make

Avoid The Most Common Mistakes Entrepreneurs Make 

Are you making some of the most common mistakes entrepreneurs make? Sorry to break it to you, but you probably are, even if you don’t think you do. 

We know that being a business owner is no easy job, and we have the solution for all of these typical mistakes, so you don’t have to keep making them.

In this Mindwest Mindset episode, the Two Brothers Creative team is in the studio to talk about their experience with entrepreneurship and how they’ve learned to avoid making common mistakes. 

Main entrepaneural mistakes

What is an Entrepreneur and What Do They Do?

“Entrepreneur” is a word that we like to use a lot, especially in business, but most of the time, we don’t even know what we mean; we are just throwing the term around because we like the way it sounds. 

Before going over the most common mistakes, we first need to understand what an entrepreneur is and what they do.

Read the full transcript.

An entrepreneur is a driven individual who identifies opportunities, takes calculated risks, and creates value by establishing and managing a new business venture.

Entrepreneurs usually do a lot of planning and directing daily operations, having new innovative ideas, and managing conflict. 

What Does An Entrepreneur Really Do?

While the definition of entrepreneur might sound supper innovative and cool, the truth is that entrepreneurs are often overworked and stressed, very far from a glamorous lifestyle. 

As Matt and Ben discovered early on in their careers, most entrepreneurs also try to be everything, everywhere, all at once. 

At Two Brothers Creative, we know this because we have been there, working impossible hours and being way too involved, micromanaging everything, and pushing our limits. 

The ugly truth about all this is that this extremely hard work doesn’t pay off. 

How to Avoid The Most Common Mistakes Entrepreneurs Make 

So, now that we know all the things that come with being an entrepreneur, how can we avoid business failure?

Here are the top mistakes we have made along our entrepreneurial journey, so you don’t have to make them yourself. 

Business mistakes of entrepreneurs

Failure to plan 

They say that a goal without a plan is just a wish, and for most entrepreneurs, this is true.

If you don’t have a clear roadmap to action, how are you supposed to reach your goals? 

Having a solid plan is not just useful; it’s crucial. A clear, strategic direction provides a blueprint for action, a guide that navigates through the complexities of business operations. 

All Talk, No Action

Next, is not taking proper action. Business owners love to share their ideas and projects, but a lot of the time, it’s just that: a thought without real action. 

To take your business to the next level, you need to take the time to act on your goals. This involves rolling up your sleeves, diving into the nitty-gritty, and doing what needs to be done. 

A proactive mindset is what will drive your actions to success. 

Won’t Ask for Help 

Admitting that we need help can be a hard thing to do, especially if we believe that asking for help is a sign of weakness. 

Do you know what’s even harder than asking for help? Having a successful business. Don’t be afraid to ask for help.

People respect business owners and entrepreneurs who need help because (breaking news:) we all need help. 

It doesn’t matter if you hire an expert to help you run your business full-time or ask for a quick favor here and there; having a support network is essential for smooth operations. 

Become an entrepaneur midwest mindset

Being Impatient

One of the things that can break a business is being an impatient entrepreneur. Running your business is a big deal, and we often get so caught up in our vision that we get frustrated when we don’t see the results fast enough. 

But Rome wasn’t build in a day, and neither will your business, so take your time. Your strategy will need a few months to produce the results you wish to see. 

Everything has a process; building an audience takes time, and a successful business can even take up to a year (or more) before you reach your goals. 

Hiring Friends and Family

This one is a hard one to do, especially because here, at Two Brothers Creative, since we are, in fact, brothers who are best friends.

So, while having friends and family working in your organization might work, we strongly discourage you from doing this. 

This kind of close-knit relationship can create tension and problems when inconvenience arises in the workplace. 

By keeping your friends and work separated, you are creating healthy limits that will set your business up for success.


Perfection Doesn’t Exist

We all want our business to be perfect in every aspect, but perfection doesn’t exist, especially in something as changing and evolving as a business. 

Things will go south sooner or later,  so you need to be prepared for things not going the way you want them to. 

If you are trying to be a perfectionist with every detail of your company, you won’t achieve much, so don’t stress out, breathe and let things happen. 

This doesn’t mean tossing your business plan in the garbage; it just means finding the perfect balance for your peace of mind. 

How to be a better entrepaneur and leader

Not Leading Your Sales Team Porpperly 

A lot of us believe that, once we are a boss, leadership should come naturally, but being is not just about giving instructions and telling people what to do, but about helping your team reach their highest potential and become a better version of themselves. 

Learning to lead might take some time and use, but with the right effort, you can avoid being a terrible leader for your organization and create a healthy work environment. 

Lack of Discipline 

Lastly, lack of discipline. This is by far one of the worst things you can do to your entrepreneurship.  

Discipline and repetition create habits, and if you don’t have the proper habits or get impatient and change your course of action, it is unlikely that you will see results. 

What To Do Today to Be a Better Entrepreneur 

Now that you know every mistake to avoid, here are some things that we recommend you do and work on to strengthen your leadership. 

Remember, being an entrepreneur is not just about avoiding mistakes but working through your professional goals with an innovative spirit. 

Linkedin marketing strategy

Embrace Constructive Criticism

Feedback, particularly criticism, can be a tough pill to swallow. But for an entrepreneur, it’s invaluable for growth. 

Instead of viewing criticism as a personal attack, see it as an opportunity to learn and improve. Use it as a compass to guide your decisions and actions. 

Most of the time, people give constructive criticism because they care about you and your business’s success. 

Stay Grounded and Humble

Success can easily lead to overconfidence, but humility is a trait that can keep you grounded. 

A humble entrepreneur is more open to new ideas, willing to learn from others, and appreciative of their team’s efforts. 

Practice Self-Reflection and Self-Evaluation

Taking time each day for self-reflection and self-evaluation can provide profound insights into your strengths, weaknesses, and areas for improvement. 

It helps you understand what strategies are working, which ones need tweaking, and where you should focus your energy moving forward.

Organize and Compartmentalize

Being an entrepreneur often means juggling multiple tasks and responsibilities. To manage this effectively, it’s essential to keep your work organized and learn to deal with crises effectively. 

Prioritize tasks based on their urgency and importance, delegate when necessary, and always try to keep a clear and judgment-free mind. 

This will help you stay focused, reduce stress, and increase productivity.

The Easy Box

Looking for ways to grow your business? Don’t spend unnecessary time on marketing; focus on becoming a better leader and entrepreneur, leave the rest to us! 

With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

content marketing and sales funnel awareness

How to Market Yourself on LinkedIn: Don’t Miss Out 

How to Market Yourself on LinkedIn the Right Way

How can you market yourself on LinkedIn, and what are the benefits of doing so effectively?

If you are a business owner, you probably already have an Instagram, Facebook, or even TikTok profile for your company, so why would you bother to have a LinkedIn as well? Aren’t most people in more mainstream social media? 

Well, sorry to be the bearer of bad news, but if you’re a business-to-business (B2B) company without a LinkedIn profile, you are missing out on a huge opportunity!  

On this Midwest Mindset episode, Matt, Benn, and Austin discuss the potential that LinkedIn holds for your company and how to start effectively. 

How to Market Yourself on LinkedIn_ Don’t Miss Out on this Opportunity

Why LinkedIn for B2B? 

LinkedIn is known as the go-to platform for seeking jobs, posting jobs, networking, and showing off your professional headshot. 

Sure, sounds like a great platform for any business, the same way Instagram or Pinterest are; it’s good to be there, but how can we make it great?

Read the full transcript.

For businesses doing business with other businesses (yes, we did just say “business” three times in one sentence), LinkedIn is the place to be, but we also need to be strategic in the way we do content to make our online presence effective.  

Market Yourself on LinkedIn: The Magic of Good Marketing 

So, to create a good Linkedin marketing strategy, we first need to understand why it works so well for B2B. 

How to Market Yourself on LinkedIn midwest mindset omaha nebraska

Connect With Your Audience

First off, LinkedIn is less saturated than other social media platforms. This means that the engagement rate isn’t so high, but this focused environment makes it easier for you to find your audience and connect with them in a meaningful way.

Remember: while engagement is important, we want to connect with people who are actually interested in our brand, service, and product. 


Also, on LinkedIn, your content isn’t playing hide and seek with your followers, unlike other platforms where your posts might get lost in the algorithm maze or, worse, get shadowbanned

LinkedIn ensures that your content is visible to all your followers in their feeds, making your content more effective. 

Also, according to LinkedIn, their platform generates a higher return on ad spend than other social media platforms.

How to Market Yourself on LinkedIn_ Don’t Miss Out on this Opportunity (2)

Market Yourself on LinkedIn the Right Way

So, with all this new knowledge that you have, how do you market yourself on linkedin the right way and make sure to make the best content and generate a profit?

Here are our must-do to create an effective LinkedIn marketing campaign.

Market Yourself on linkedin With Storytelling 

In the digital age, every platform is essentially a video platform. LinkedIn is no exception. 

However, compared to other platforms, video storytelling on LinkedIn is still an untapped strategy that has tons of potential. 

This presents a unique opportunity for you to stand out. Share your brand’s story, showcase product features, or share customer testimonials. 

Storytelling can evoke emotions and build a stronger connection with your audience.

Pro Tip: Use widescreen videos instead of vertical videos.

Have a Clear Intention 

Every piece of content you create should have a clear intention. Whether it’s a post, an article, or a video, make sure it serves a specific purpose. 

It could be to educate your audience, promote a new product or service, or simply to engage with your community. 

A well-defined intention will guide your content creation process and ensure consistency in your messaging.

Repurpose Your Content 

Don’t let your valuable content go to waste after just one use. Instead, repurpose it into different formats. 

For instance, key points from your videos can be turned into engaging blog posts, inspiring quotes, or colorful infographics. 

This strategy not only maximizes your content’s reach but also caters to different audience preferences.

Linkedin marketing strategy

Market Yourself on LinkedIn by Promoting Your Website

LinkedIn is a great platform to drive traffic to your website. You can do this by sharing special offers, deals, or free lead generators. 

But remember, your promotions should offer value and align with your audience’s needs; this way, they have a real intention to go to your website. 

Use Your Personal LinkedIn

While a company page is important, your personal LinkedIn profile can often be more relatable and authentic. 

People connect with people. So, use your personal profile to share insights, engage in discussions, and build meaningful relationships. 

This human aspect can greatly enhance your brand’s credibility and trustworthiness.

How to Market Yourself on LinkedIn two brothers creative

Trust Two Brothers Creative with Your Marketing

We’re here to help you. Our goal is to help you create the best unique and original content for LinkedIn and social media that delivers actual results.

If you want to learn more about how to grow and build your marketing strategy, download our free  6-step Marketing Plan pdf.


The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy.

The 3 Stages of a Buyer’s Journey: Is Love Like Business?

Relationships and Business: The Stages of a Buyer’s Journey

What do the three stages of a buyer’s journey and your love life have in common? It’s probably more than you think.

Having loyal and recurring customers takes time, energy, and investment, kind of like having a long-life partner, right? 

In this Midwest Mindset episode, the Two Brothers Creative crew is together again to share their love life secrets and explain why our dating life relates to the buyer’s journey. 

stages of a buyer's journey TBC Midwest Mindset

The Three Stages of a Buyer’s Journey

Let’s start from the beginning; what are the stages of the buyer’s journey, and how can they help your business succeed? 

This journey describes the process your customers go through before making a purchase and how they decide to buy from your business.  

Read the full transcript.

Stage 1: Awareness

This is the initial stage where potential customers recognize your business and begin to search for solutions to their problems. 

Stage 2: Enlightenment 

Customers begin exploring different options, educating themselves about possible remedies, and weighing the pros and cons of each. 

By providing valuable information, demonstrating your expertise, and showcasing how your offering meets their needs, you can guide your potential customers toward choosing your business over others.

Stage 3: Decision

The final stage involves the customer deciding to make a purchase. It’s crucial your business ensures a smooth transaction process and aims for customer satisfaction to keep that customer.

What are the stages of the buyer's journey

Love and Business

Now that you understand the three main steps on the buyer’s journey, you might be wondering: what does that even have to do with my love life?

Think of your business relationships with customers as a budding lasting romance.

You don’t just rush in and ask someone out the first time that you see them; that’s not how that works. In the first stage, it’s all about catching their eye, making your presence known, and presenting yourself as an attractive prospect. 

You subtly show your interest, gradually getting closer to the person you fancy until you ask them to date you. Well, the same thing happens in the business. It’s important to create a solid relationship before asking for a purchase. 

How to Pick Curiosity the Right Way

When Ben first met his future wife, he didn’t know he had to pique her interest; fortunately for him, he didn’t have to. There was this video of himself drawing a not-so-flattering self-portrait on his profile.

It was quirky, it was funny, and it worked. She was intrigued; they started chatting, and the rest is history. 

Did we mention that they met on a dating app? They were both already matched, thanks to their shared interests, values, hobbies, and dreams. 

Sure, there are no dating apps for businesses and customers (yet), but there’s a target audience out there searching for your product or service. 

Your job is to find them, grab their attention, and keep them engaged.

Just as in love, showcasing your unique qualities can help attract the right people to your business.

What are the stages of a buyer's journey

First Impressions Last Forever 

Remember, first impressions truly do last forever. They’re imprinted on people’s minds, shaping their views and opinions about you and your business for a long time.

Make this first impression last by being interesting, connecting authentically, showing appreciation, and communicating effectively. 

Enlightenment Stage

Once you already picked your audience’s curiosity, you can now move to the enlightenment stage. But how do you achieve this?  

Enlightening your audience is all about showcasing your values and demonstrating that you genuinely care about them. Just like spending quality time with your partner to understand their likes, dreams, and passions, you should strive to understand and cater to your audience’s needs and interests.

There are a few strategies that will help enlighten your audience: By delivering valuable content that resonates with them. This could be in the form of a free PDF guide, an informative video, or an insightful podcast episode. 

Note: The key is not to sell immediately but to provide value first. Don’t scare them away.

Dating isn’t just about presenting your physical appearance; you also show off your personality traits. So, demonstrate to your audience that you’re more than just another business with a pretty logo. You have something unique and useful to offer. 

What are the stages of a buyer's journey commitment

Know Who You Are

You can’t really provide value and enlighten your audience if you don’t know how you are; Similarly, you won’t be able to find a long-time partner if you aren’t sure of what you´re looking for. Do you want to have kids? Do you want to get married? 

Many businesses struggle because they’re not clear about their core principles, goals, and values. 

To establish a deep and meaningful connection with your audience, you first need to understand who you are as a business and what your ideal audience looks like.

Ask yourself: What makes your business unique? What values do you stand for? What are your long-term goals? 

These answers will help shape your business identity and guide you in attracting the right audience.

Be Patient

Don’t commit the mistake of hurrying into selling your product or service. 

People usually aren’t ready to commit right away; they need time to trust and understand the value you bring. So, patience is key here.

The stages of a buyer's journey

Commitment: The Winning Stages of a Buyer’s Journey

Finally comes the decision stage of a buyer’s journey. This is the stage where your audience decides you are the right fit for them and makes a purchase, expecting to get a long-term solution to their problem, like saying “yes” to a marriage proposal. 

One effective way to do this is by having a clear and compelling Call to Action (CTA) for your customers to click on whenever they are ready. 

A CTA is your final nudge to the audience, urging them to make a move. This could be pegasus like “buy now,” “don’t miss this amazing deal,” or “schedule a discovery call.” 

However, remember this golden rule: the decision to commit should always be theirs, not yours. It’s essential to make your audience feel comfortable and in control of their decisions. 

By following the tips provided in each stage of a buyer’s journey, you will be on your way to love and business success! 

The Stages of a Buyer’s Journey: Leave it to Us

We’re here to help. Our goal is to help you create the best marketing strategy to make your audience commit to your business. We’re experts on peaking interest with authentic, engaging, and memorable content.

If you want to learn more about how to grow and build your marketing strategy, download our free  6-step Marketing Plan pdf. 

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