Why You Want Government Contracts

Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments.

So, if you’re looking for a way to stabilize your business’s finances, landing a government contract is worth considering.

Step One: Register Your Business

The System for Award Management (SAM) is the Official U.S. Government system. It has combined the capabilities of CCR/FedReg, ORCA, and EPLS. SAM registration is FREE, takes less than an hour to complete, and requires that you have a DUNS number.

Step Two: Research Opportunities and Set Up Alerts

Federal Business Opportunities (FBO) is the single entry point for Federal Government procurement opportunities over $25,000. Search for keywords related to your product or service.

Set up email alerts to receive notifications when new opportunities are posted that match your criteria. You can also research upcoming contracting opportunities on USASpending.gov.

Step Three: Attend a Free Webinar or Training Event

The Nebraska Business Development Center offers free webinars and training events year-round on topics related to government contracting. Attendees will learn about the resources available to them through NBDC.

They will also learn how to use these resources to their advantage when pursuing government contracts. Upcoming events can be found on their website.

Get Help From an NBDC Consultant

The NPDC’s team of consultants have experience working with businesses of all sizes in all industries across Nebraska and beyond. “As they shared in the podcast,” “We offer individual consulting services at no cost.” “This is to help you navigate the complexities of government contracting.”

Visit our friends at the NPDC online today to learn more about their services and to schedule a consultation. Get started now!

Securing Government Contracts

Securing a contract with a governmental agency can be a beneficial source of regular income for your company. However, it can be intimidating to go through the process alone.

Luckily, resources are available to help you navigate the complexities of government contracting. So you can focus on what you do best – running your business!

Listen to the Full Episode of The Midwest Mindset For Business

Start Marketing Your Business Today

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this process daunting and overwhelming.

At Two Brothers Creative, we are ready to help you and your business grow. In every episode of the Midwest Mindset for Marketing podcast, we provide tips and techniques to market your business like a pro. 

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call with Two Brothers today, and let’s talk! (Link to Book a Strategy Call to be added later)

Identifying your ideal customer

The first step is determining who your target audience is. Start by considering their age range, gender, location, interests and any other relevant information that might help you paint a clearer picture of this potential customer base

Take a look at which platforms they’re using and what type of content they are engaging with. Are they looking for funny memes or serious advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by making sure that it resonates with them.

This takes us to our next secret for a successful prospecting tactic:

Social Media 

Social media is a great tool to build credibility and authority, the first thing to do is to get your social media game going, however, It is important to view this as just one part of your overall marketing strategy. You should not rely solely on social media for your prospecting effort.

We will be talking more in depth about the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.

This being said, traditional methods like Phone calls, face-to-face networking, email etc., are far more effective ways to prospect new business.

Phone calls

Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.

One major advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.

Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.

Be thoughtful with your messages 

Don’t treat people merely as business connections or possible customers, build an actual bond. If you want to make a real connection, be thoughtful with what you are saying. It’s critical to craft a message that speaks to what the other party finds valuable and what they care about.

Starting with something you both have in common, this can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience, whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response. 

Follow-up

Having bonded with your potential customers, following up is essential in order to keep relationships and increase the chances of landing new business leads. 

Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact, so that they remember who you are and what you offer.

Listen to the Full Episode – The Midwest Mindset For Business

Get your prospecting game going today 

As Jeff said in this episode “there´s no bad prospecting tool, just bad execution”. If done correctly, prospecting new clients can be easy for small businesses looking to expand their customer base.

If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the potential reach is massive. 

Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers we have all the tools to help you grow and get new amazing leads. we know how to market your business with the power of podcasting done right

If you’re still not sure where to start, book a FREE call with Two Brothers today.

Business plan key elements

Now that we’ve discussed the importance of a business plan, let’s talk about how to create one. There are many different elements that should be included in a business plan. Here are some of the most important

Company Description 

This section should describe your company in detail, not only what products or services do you offer, but what problem in the market are you trying to solve

Without a clear vision of the market and what solution are you bringing to the table your business won’t have a strong enough foundation. This is the first thing lenders will want to see.

Target Market

Who is your customer persona? What needs does your target audience have that you can address with your products or services? 

Be as specific as possible, define an age range, gender, preferences, etc. the more information you get, the easier it is for your business plan to take form. 

Competitive Analysis

Who are your peers doing? What are their strengths and weaknesses? What are their expenses and earnings for the year looking like?

this might sound complicated, but having this information will help your business plan to be realistic and in tune with the market you are competing at, 

This kind of analysis may seem intimidating to do, luckily we have free help from the Nebraska Business Development Center.

They will help you to analyze your competitor and the market, to set realistic expectations and provide the proper formats for your business plan.

Write and review your business plan

Once you have figured out all the key elements is time to write down your business plan. This will help you stay organized and on track of your business goals.

The ideal length of your plan should be between 7-10 pages, and it must only include relevant information for the projection of your business. don’t waste space with the creative processes, banks will be interested in numbers and facts.

Once you have your business plan ready it’s essential to review it at least once a year. This plan doesn’t tell only the banks and investors where you are going, it also tells you what you need and how to adapt. so read it often and make changes if necessary.  

Listen to the Full Episode of The Midwest Mindset For Business to learn more:

Start Marketing Your Business Today

Now that you know all about business plans, the next step it’s to start marketing and growing your business.

Podcasts are a powerful tool for marketing and visibility for your business. We know that having the time and resources in hand seems almost impossible with all the other tasks of a business owner. 

At Two Brothers Creative we have a video podcast marketing system ready to help you generate those new customers you´re looking for, and help you achieve your business plan goals. 

Book a FREE strategy call with Two Brothers today.

Why is Authenticity Important? 

Being authentic sets you apart from the competition and allows customers to connect with your brand on a deeper level. This will build trust between you and your customers, which is necessary for a successful business. 

But how exactly will being authentic will help me grow my business? Why does it matter?

When people recognize something special about a product or service, they are more likely to purchase it because it resonates with them in some way. 

Authenticity Builds Loyalty 

People don’t want to learn just about your business, they want to know who you are and who they are buying from. Humans desire emotional connection. 

This way when they choose you as their go-to provider for whatever product or service you offer, they know their money is going towards something or someone that has meaning for them. That’s how you build loyalty.

Sure, the experience and quality of your services matter, but that feeling or proximity makes the difference. They believe in your brand.

So how do I make people believe in me? How do I show them that I am an authentic person or brand?

How Can You Cultivate Authenticity? 

Like Mike tayler said “We’ve shared a lot of our personal life over the years and sometimes too much. I admit that… But that makes you more human”

Your content it’s a reflection of how you and your brand are, so it should always be genuine, honest, and human-centered in order to make meaningful connections with customers. by sharing what you care about, you become authentic. 

Don´t be somethin you are not: 

don’t try to be something that you are not. If you focus on trying to become like other, more successful, businesses, you will be losing your essence. 

Trust your instinct

your brand will benefit from having a personality, people will recognize it and want to make business with you. however if this personality is in constant change they will go somewhere else. 

Trust your instinct. This is the best way to stay true to your brand personality. Turn down opportunities that you don’t feel right or don’t fit your brand. Be faithful to your story 

Stand out from the rest: 

Use your uniqueness as an advantage, how you are and what you believe can become a personality trait for your brand, and people love that. they will remember things you say, phrases you often use, or maybe silly expressions that go with your brand.

all this will make you stand out from the rest of your competition.  

Listen to the Full Episode of The Midwest Mindset For Business

Market your business and build and authentic brand identity NOW

We know that as a business owner, taking the time to market your services and show that you are authentic can be difficult between all the busy work, that is why we are here to help you. 

At Two Brothers Creative we have the resources and tools to help you market your business with the power of podcasting. You can be our next gets on the Midwest Mindset for Marketing podcast.

Podcasts can be a great way to show you business authenticity and personality. by talking on a show it becomes easier for potential customers and new leads to know how you are and see your brand identity. 

Book a FREE strategy call with Two Brothers today, and let’s talk!

Drive, Desire, Determination and Discipline 

There is no perfect recipe for business growth, there´ s no super power one must have to be operating a business successfully. But there is one common denominator between successful business people: Drive, Desire, Determination and Discipline

Really, anyone with these 4 characteristics can become the leader of a successful business. If you want to grow into something great, these key factors will help you achieve your goals. 

Learn as Much As You Can 

Of course, having Drive, Desire, Determination and Discipline is important, it’s the foundation of your success. But before jumping right into starting your own business you have to at least have some experience on the market you are going for. 

Work for other companies in order to learn as much as possible before branching out on your own. Take your time, and this might take a few years, gain some experience. This will help you become an expert in your field, not only so that you know what you are doing, but to find areas you can improve and thighs you might want to do differently in your own business.                               

Be an Equal Among Your Employees 

The secret of successfully running a business It’s to treat everyone equally, not just customers, but all your employees as well. Show respect for everyone involved in the process, no matter their position or rank within the company hierarchy. 

Put people first; listen to their ideas and be willing to change things if needed. This will demonstrate that you value those who work with you, which will foster loyalty and create a positive working environment that leads to success. 

Do thing differently 

While it may be tempting to replicate the strategies of those who are already successful in the industry, this will not be innovative for YOUR business and won’t help you grow.

Take a look at what others in the field are doing and find opportunities of improvement and add value to them. This might be as simple as the way you treat your employees and customers, to having a never seen before product or service.

By innovating and doing things differently you will stand out for your competitor and bring in new customers.

Just remember: success doesn’t come overnight. Have patience and be consistent… slowly but surely you will start to see the results in your business growth. 

Listen to the Full Episode of The Midwest Mindset For Business

Start Growing Your Business Today

As a business owner you might have a lot on your plate, and marketing your brand becomes hard to do, but having a proper marketing strategy is key to business success.

In all episodes of the Midwest Mindset for Marketing podcast we´ll provide you with the propers tips and tricks to build a marketing strategy that suits your company’s needs. 

We know that becoming visible can be a struggle, especially without the proper tools. That is why At Two Brother creative we have all the expertise and gear necessary for video podcasting. With our marketing system we will help you gain new leads and bring home revenue.

Book a FREE strategy call with Two Brothers today

What is a subscription base model 

The subscription model is basically a type of service where customers pay for products or services on a recurring basis. This could be weekly, biweekly, monthly, or even yearly depending on the type of product or service that your business offers. 

In the case of  Entry Envy, Jeniffer created a subscription box of personalized welcome entry signs that are convenient and beautiful. customers can decide between receiving them monthly or seasonally. 

Why do I need a subscription model?

The benefits of a subscription business model are endless, that’s why they have become increasingly popular over the years. The most impressive thing about them is its ability to increase customer loyalty and engagement levels

By offering customers the option to pay on a recurring basis, businesses are able to build better relationships with them. Additionally, having a steady stream of revenue can help businesses better estimate their budgets and forecast future growth opportunities. 

Can my business use a Subscription Model? 

The subscription model is especially beneficial for companies that have products or services with ongoing value or use cases.

A great example will be Netflix or Hulu, they use this model because it’s more convenient for consumers to pay a monthly fee to see all of their catalogue without having to pay per movie or episode.

There might be businesses that don’t benefit from this business model, like companies that sell one time services or products.

How do I start my subscription business model?

Before you start implementing the subscription model in your business, there are several steps you should take first:

1- Keep it simple 

Jennifer said it perfectly: “i knew that you have to keep it simple in business” 

This means that you should focus on offering only the essential. You don’t want to overwhelm customers with too many choices or services that are unnecessary for them

2- Have a platform to manage your subscription 

Having a reliable platform will help ensure that your customers have an easy time signing up to your subscription service. 

This also makes it easy for you to manage all of your subscribers’ information. Take the time to look at the available options and find the one that works better for your business needs.

3- Make sure is profitable 

Finally, make sure that your subscription business model is profitable. This means understanding the need for your products in the market. 

When you are actually satisfying a client’s needs and providing quality service, your customers will stay subscribed. This will create predictable revenue for your business.  

All in all, starting a subscription business model requires careful planning upfront but can be extremely lucrative if done right!

Listen to the Full Episode of The Midwest Mindset For Business to learn more:

Learn how to Marketing your business 

Podcasts are an effective way for businesses to create an online presence while also providing valuable content. 

At Two Brothers Creative, we help you create quality content that actually makes your business achieve their marketing goals. We look forward to helping you start connecting with potential customers with the Midwest Mindset for Marketing.

Can´t wait to get the best marketing strategy? book a FREE call with us today!

Recognize your weaknesses

The truth is, no one is perfect. Everyone has flaws and weaknesses, the trick is learning how to turn those weaknesses into strengths. To do this effectively, you need to start by understanding that no matter how much you try to hide or deny them, they won’t go away.

Whether it’s a fear of failure, addiction or a mental health problem, the key is embracing your weaknesses and using them as an opportunity for growth. 

To improve our flaws and failures, we must identify them first, what makes your Hulk alive? This process might be difficult and take some time, but is ultimately worth the effort in the long run.

You are not alone: Ask for help

As a business owner, you may feel like you have to be strong and capable all the time. after all, there are people who depend on you and many responsibilities to juggle.

It can be hard to admit that you don’t always have it together, especially when there’s so much pressure and stress involved in running a company. 

But the truth is that you’re not alone in feeling this way, many other entrepreneurs experience similar struggles.

No one is judging you for your weaknesses, so allow others to see you for who you are rather than who you think you should be. In fact, letting other people see you can actually be a powerful thing.

Turn your weakness into strengths:

By showing vulnerability rather than trying to hide behind a wall of perfectionism, Bruce is able to connect with others on a deeper level and build trust quickly.

People don’t really mind if Bruce is the Hulk, they actually see this as a powerful weapon for him and others. 

Your success as an entrepreneur depends mostly on your passion and determination, so don’t let your failures take over. 

Don’t be afraid of revealing your ‘weaknesses’ because ultimately they could become your greatest strength!

Listen to the Full Episode of The Midwest Mindset For Business to learn more:

Grow your business strategy now  

We know that running a successful business comes with its own set of unique challenges, but no one should ever feel ashamed about admitting when they need help or support during difficult times. 

If you feel like you need someone to talk to, there are great places that can offer you professional help, as well as local business communities where you can find inspiring success stories.

At Two Brothers creative we help entrepreneurs succeed through digital marketing strategies. listen to the Midwest Mindset For Marketing to learn all about business growth.

If you’re interested in using the magic of podcasting as a powerful tool to give visibility to your business, here is the place to look.

Book a FREE call with us today