This is the initial stage where potential customers recognize your business and begin to search for solutions to their problems.
Stage 2: Enlightenment
Customers begin exploring different options, educating themselves about possible remedies, and weighing the pros and cons of each.
By providing valuable information, demonstrating your expertise, and showcasing how your offering meets their needs, you can guide your potential customers toward choosing your business over others.
Stage 3: Decision
The final stage involves the customer deciding to make a purchase. It’s crucial your business ensures a smooth transaction process and aims for customer satisfaction to keep that customer.
Love and Business
Now that you understand the three main steps on the buyer’s journey, you might be wondering: what does that even have to do with my love life?
Think of your business relationships with customers as a budding lasting romance.
You don’t just rush in and ask someone out the first time that you see them; that’s not how that works. In the first stage, it’s all about catching their eye, making your presence known, and presenting yourself as an attractive prospect.
You subtly show your interest, gradually getting closer to the person you fancy until you ask them to date you. Well, the same thing happens in the business. It’s important to create a solid relationship before asking for a purchase.
How to Pick Curiosity the Right Way
When Ben first met his future wife, he didn’t know he had to pique her interest; fortunately for him, he didn’t have to. There was this video of himself drawing a not-so-flattering self-portrait on his profile.
It was quirky, it was funny, and it worked. She was intrigued; they started chatting, and the rest is history.
Did we mention that they met on a dating app? They were both already matched, thanks to their shared interests, values, hobbies, and dreams.
Sure, there are no dating apps for businesses and customers (yet), but there’s a target audience out there searching for your product or service.
Your job is to find them, grab their attention, and keep them engaged.
Just as in love, showcasing your unique qualities can help attract the right people to your business.
First Impressions Last Forever
Remember, first impressions truly do last forever. They’re imprinted on people’s minds, shaping their views and opinions about you and your business for a long time.
Make this first impression last by being interesting, connecting authentically, showing appreciation, and communicating effectively.
Once you already picked your audience’s curiosity, you can now move to the enlightenment stage. But how do you achieve this?
Enlightening your audience is all about showcasing your values and demonstrating that you genuinely care about them. Just like spending quality time with your partner to understand their likes, dreams, and passions, you should strive to understand and cater to your audience’s needs and interests.
There are a few strategies that will help enlighten your audience: By delivering valuable content that resonates with them. This could be in the form of a free PDF guide, an informative video, or an insightful podcast episode.
Note: The key is not to sell immediately but to provide value first. Don’t scare them away.
Dating isn’t just about presenting your physical appearance; you also show off your personality traits. So, demonstrate to your audience that you’re more than just another business with a pretty logo. You have something unique and useful to offer.
Know Who You Are
You can’t really provide value and enlighten your audience if you don’t know how you are; Similarly, you won’t be able to find a long-time partner if you aren’t sure of what you´re looking for. Do you want to have kids? Do you want to get married?
Many businesses struggle because they’re not clear about their core principles, goals, and values.
To establish a deep and meaningful connection with your audience, you first need to understand who you are as a business and what your ideal audience looks like.
Ask yourself: What makes your business unique? What values do you stand for? What are your long-term goals?
These answers will help shape your business identity and guide you in attracting the right audience.
Don’t commit the mistake of hurrying into selling your product or service.
People usually aren’t ready to commit right away; they need time to trust and understand the value you bring. So, patience is key here.
Commitment: The Winning Stages of a Buyer’s Journey
Finally comes the decision stage of a buyer’s journey. This is the stage where your audience decides you are the right fit for them and makes a purchase, expecting to get a long-term solution to their problem, like saying “yes” to a marriage proposal.
One effective way to do this is by having a clear and compelling Call to Action (CTA) for your customers to click on whenever they are ready.
A CTA is your final nudge to the audience, urging them to make a move. This could be pegasus like “buy now,” “don’t miss this amazing deal,” or “schedule a discovery call.”
However, remember this golden rule: the decision to commit should always be theirs, not yours. It’s essential to make your audience feel comfortable and in control of their decisions.
By following the tips provided in each stage of a buyer’s journey, you will be on your way to love and business success!
The Stages of a Buyer’s Journey: Leave it to Us
We’re here to help. Our goal is to help you create the best marketing strategy to make your audience commit to your business. We’re experts on peaking interest with authentic, engaging, and memorable content.
If you want to learn more about how to grow and build your marketing strategy, download our free 6-step Marketing Plan pdf.
The Easy Box
On a Budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.
Forget all about long hours and marketing failure; this is marketing made easy.
How can you use YouTube for business and actually make some money off of it? Is it even possible? YouTube is an unexplored tool for a lot of business owners and left out of a lot of marketing strategies, but the reality is that YouTube is a secret weapon for content marketing, SEO, and monetization! Today, we will tell you all about it.
In this Midwest Mindset (The Omaha Podcast) episode, we’re joined once again by Walt Sanders and Michael Murphy of Omaha’s WMK Media to explore how businesses can make money, generate leads and improve their content strategy with the power of YouTube.
How to Use YouTube for Business: What Does it Take?
Starting your YouTube business venture might seem like a piece of cake at first glance, but it’s more than just hitting the ‘upload’ button every now and then. It’s about crafting a well-thought-out strategy, staying consistent, and dedicating time.
The YouTube game is not a one-and-done deal; it requires consistent and dedicated effort. Consistency is what will keep your audience coming back for more and boost your visibility in YouTube’s algorithm.
Remember that YouTube isn’t just a video platform; it’s a social media space, and people want to connect with your brand. Engage with your viewers by responding to comments, asking for their opinions, and even involving them in your decision-making process.
The first way to YouTube can help you make some money is to use Search Engine Optimization (Video SEO) for people to find you and do business with you.
Remember that Google owns YouTube and is constantly used for search queries, so this is a golden opportunity for your videos to rank on youtube search results.
The first and most essential step in your is keyword research. This process involves identifying target keywords and phrases that people use when searching for content like yours. These keywords should be relevant to your business and have a decent search volume.
Consistency is king on YouTube. Uploading two to three videos per week keeps your channel active and signals to YouTube that you’re a consistent content provider. This will significantly improve your channel’s SEO over time and increase visibility.
How to Use YouTube for Business and Grow Your Audience: Pro Tips
Once you have mastered the art of SEO on youtube and are keeping a consistent schedule, you can move on to more specific tips and techniques to implement in your videos; here are the proven strategies that Walt and Murphy use for their video content creation.
Have a Creative Team
Having a network with other content creators will make your YouTube path more successful. Assemble a creative team that includes other content creators to ensure a constant flow of fresh ideas.
Draft a content map and develop a weekly and monthly plan to create videos. Establish an ecosystem for feedback and mutual assistance, which will not only improve your content but also foster a supportive community among creators.
Carve out your niche on YouTube by clearly defining your channel’s name, brand, and purpose. What’s the core message you want to convey? What kind of content will you create?
The more specific and focused you are, the easier it will be for viewers to understand what you’re all about and relate. Having a specific target audience and topic will also make your content way easier to find in search results.
YouTube is a fantastic platform for networking. Feature partners and industry peers in your videos to spotlight their work and strengthen relationships. This not only boosts your channel’s credibility but also expands your reach to potential customers.
Featuring your colleagues on your page is a Win-Win situation for them and for your SEO efforts since it’s more likely for your content to get reported and shared. So don’t be afraid to ask people related to your industry to join your YouTube videos.
Having valuable content
The real secret to YouTube’s success lies in delivering valuable content. If you want to stand out and grow, you need to provide something of true worth to your audience.
What challenges can you help them overcome? What unique insights can you offer? By adding value to the YouTube ecosystem, you’ll attract viewers who are seeking the answers you can provide.
Strive to create content that not only addresses these issues but also presents solutions in an engaging and accessible way. This could be through tutorials, expert interviews, behind-the-scenes looks, or even storytelling.
Engage: The First 10 Seconds Matter
The first few moments of your video are the digital equivalent of a first impression. It’s your golden opportunity to pique interest, spark curiosity and draw your viewers in. According to research, you have approximately 10 seconds to engage your audience before they decide whether to continue watching or move on.
To optimize these crucial seconds, start by sparking curiosity. Pose a thought-provoking question, share an intriguing fact, or tease a compelling piece of content that’s coming later in the video.
How to Use YouTube for Business: Be Authentic
The last and probably the most important tip for making money on youtube is to be authentic. Authenticity it’s a fundamental principle for success. Being genuine in your content isn’t just about being honest; it’s about presenting your true self, showcasing your personality, and letting your unique voice shine through.
When you’re authentic, viewers can sense it. They are more likely to feel a connection with you, trust your message, and engage with your content.
So, how do you authentically present yourself on YouTube? Start by embracing your individuality. Each person has a unique perspective and story to tell, so don’t shy away from sharing yours.
Two Brothers Creative: Content in a Box
Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.
Matt Tompkins: Let me ask you a question. Why aren’t you making money from your YouTube channel? Why is it every business making money monetizing their YouTube channel? Many businesses overlook or dismiss YouTube entirely. That is a mistake because YouTube is the number one social media platform on planet Earth. It regularly falls only behind Google as the top visited website globally.
The reason most business owners aren’t using YouTube to grow their business is simple. They just don’t know how. Today we’re going to change that. We have our returning champions, the masters of monetization Murphy and Walt of Wmbc Media back on the podcast. Youtube has become an essential tool for growing your small business. And today you’re going to find out how your business can make money on YouTube.
Hello and welcome back to Midwest Mindset, the podcast that makes marketing easy to understand and simple to do. I’m your host, Matt Tompkins of two brothers Creative, where we passionately believe every business deserves affordable and effective marketing.
There have been a select handful of gifts from the marketing gods, if you will, over especially recent years. I mean, social media being probably a big one there and many, many different ways.
I think the advent of TikTok, which changed the algorithm and changed the network based social media platform, the way things have been done that led to the current state of of Instagram and Facebook reels and YouTube shorts where your video as a business owner, your video is placed in front of new people who don’t already like and follow you.
It is an incredible opportunity today for small businesses who are looking to market and grow their their company and have little to no budget. It really is more realistic and doable.
It’s more feasible today, I think, than ever before. And so I’m always surprised, yet excited At the same time, I’m surprised to see more businesses have refused to embrace or even use in the slightest degree their YouTube channel. But it’s also exciting because there is nothing but potential and I know it can happen.
We’ve seen what can happen in the first 30 days of implementing a strategy where you simply post one vertical video short per day for 30 days.
Matt Tompkins: Do it on YouTube shorts. We’ve done it on Facebook, Instagram, TikTok. The results are astounding. You can actually click on the link in the show notes. We put this case study together featuring three of our clients and us first 30 days of implementing this strategy.
The results are so outrageously good across the board. In every instance where we have done this and implemented this strategy, it’s kind of hard to believe. I don’t want to say it’s a guarantee. There are no guarantees in life, but this is as close to a sure thing as you can get in the digital world. There are so many benefits YouTube brings to your business.
Boosting your organic SEO. Establishing you as an authority in video format, reaching tens of thousands of new people who weren’t already familiar with you. Following you subscribe to your channel, who will discover you and your business simply by using those YouTube shorts? One of the highest valued assets there is today for your marketing. So it all sounds great, right? But how do we do it? Well, that’s what today’s episode is all about. So the first thing I had to ask the monetization maestros why aren’t businesses making money from their YouTube channel?
Walt Sanders: It takes a long time and a lot of consistency to really monetize a YouTube channel and it takes a dedicated effort and a lot of companies are scared of a long term investment that they honestly don’t know if it’s going to like. You don’t know if it’s going to work or not. Well, there’s.
Michael Murphy: Too many sure things in their pocket. You know, they’re able to rely on that 0.5% click through rate on the email campaigns. They’re running right. Or their Google ads are performing at a 1% click through rate. And they know if they spend ten grand, they make 12 grand. So there’s a lot of consistent things out there that they think are performing well enough, but they haven’t seen what we’ve seen. We haven’t they haven’t seen, you know, the behind the scenes analytics that kind of show like, look, a company can grow their brand awareness very well through YouTube.
Matt Tompkins: Way back in 2008, my brother Ben and I, we did this comedy video, this music video called You Can’t Say College World Series Today. And it went viral locally. Now, this was in 2008 when to go viral locally, you only needed about 5000 views on YouTube. Obviously, that’s not the case today. The audience has gotten bigger and YouTube has adapted. It’s not just videos. There are a lot of other tools and resources you can use to build your tribe, your community on YouTube today.
Michael Murphy: Something I think a lot of companies or just people in general don’t realize is along with having a YouTube channel, it gives you the opportunity to have a community wall where you’re able to post just like you would on Facebook. You can you can post a poll. So now you have an audience that you know is interested in your industry and you can directly poll them on like, what do you like better this t shirt or that t shirt and get the direct feedback and make better business decisions. So just like you said, I love that it is like the stepchild of social media. Nobody considers it in that same realm, but it’s the second most used search.
Matt Tompkins: Site on the planet. Yeah, I think one of the main things that YouTube has over its social media competitors is SEO search engine optimization. Youtube is owned by Google. Everybody’s competing on Google to show up on page one organically. Just naturally let people find us.
That’s how we’re going to grow. And if you’re a business, you don’t have thousands of dollars to spend every month on a pay per click Google ads campaign. Then you need organic SEO growth. Youtube is a secret weapon. It is a lightning bolt. Use the same principles for SEO that you use for a blog article and apply them to a video on YouTube and you will see that video leapfrogged to the top of the search results. Because most businesses are not thinking this way. They’re not thinking of applying SEO blog tactics to a video on YouTube. They’re not even doing videos in the first place.
Michael Murphy: If you’re paying for SEO, you’d be better off paying for having a YouTube channel. Yeah. So to be honest, because these shorts that you can be putting out on a consistent basis are the new blog article that bumps up SEO. We have one specific client that does no SEO. They don’t write any blog articles. We’ve been posting for 60 days for them on YouTube shorts. If you search that a loosely specific term about what they do, they’re now number one on the Google rankings.
Matt Tompkins: Hosting a daily YouTube short and posting at least 2 to 3 widescreen format, you know, 2 to 5 minute ish videos on YouTube applying the same principles you apply to the written word for SEO to the videos on YouTube is going to see incredible results. It really is. It’s organic. It’s going to take time.
You’re going to have to stick to it and be consistent, but it will pay off far more than any paid advertising you could do. In fact, they released a report that organic SEO, which these YouTube videos fall into 38% higher ROI than pay per click and Google ads. It’s just nobody wants to do it because it takes longer. You got to commit to it. You got to have patience, right? That’s just a couple tips that we got into with with Walt and Murphy of Wjmk. Let’s get to Walt’s number one tip on how to grow your YouTube channel.
Walt Sanders: I think the number one tip and trick that we found now is like creating with a group of other content creators and mapping out. So we have a group of four content creators who every week we get together map out. Our shoots. So we’re all helping shoot each other’s contents and everybody has their shorts for the week and we have long form content that we post together and both individually, um, having that kind of ecosystem for accountability, but also for help and critique and just knowing like, okay, maybe, maybe you shouldn’t post this one because the font looks like trash or like you should, like you have that group of people that you can can bounce off of. And as each channel blows up, like then it’s almost like it gives access to the other channels.
So you have the ability to stand up multiple monetized channels at once. If you do it with that group kind of approach, kind of.
Matt Tompkins: Rising, Tide lifts all the boats and.
Michael Murphy: Then and then you need to start and take very seriously what you’re going to name your channel, what the branding of the channel is going to be on that cover page and what the profile photo is going to look like, and then also be laser focused on what it is your channel is going to be putting out. So it’s like, okay, I’m going to be a gamer, right? So my main content is me playing video games.
And then the second piece of content is a montage of me playing video games. And then the third one could just be me being a talking head, talking about, Hey, did you hear about the latest releases that are coming out? So you want to have multiple prongs that are pushing that same that same message all the way through.
Matt Tompkins: One of the most daunting aspects of starting maintaining a YouTube channel is that we think, I couldn’t do this. Where am I going to come up with all these ideas? How am I have to learn how to edit? I have to learn this, I have to write scripts. I got to learn special effects. I don’t have time to do this. Keep it simple, stupid.
Michael Murphy: Why doesn’t a business have a YouTube channel and why isn’t it monetized? You got to look at your your business partners too. Yeah. So now as a business, you’re going to have your own YouTube channel. What better way to thank a partner than to feature them? Yeah, we’re working with a funeral home. We went to their preferred partner in a florist and featured their florist talking about different flower arrangements and what their what a rose means. That’s white and pink and what these different meanings are. So now you’re shining the light on your partnerships, strengthening relationships that are very important and vital to your business while building new relationships with potential customers. So it is a you’re winning in all areas. It’s a win win situation.
Matt Tompkins: Yeah. Another tip is try not to get hung up on the view count. If it’s a podcast, don’t get hung up on how many downloads you have. Okay. Your podcast downloads are like your bench press. You’re the only one who knows how much you can bench and you’re the only one who cares.
Trust me, it is purely ego driven. So set that aside and focus on how you can leverage a podcast or a video or a show on YouTube for your business. And one of the ways that we do this is we have our clients.
They will reach out to those those partners, those collaborators, that that dream client that you would otherwise have no chance of ever being in the same room with. And invite them to be a guest on your YouTube show, on your video podcast. They’re going to say yes and think about the impression you’re going to leave that first impression with that ideal dream client that you’ve always wanted to do business with. So we got into some more tips and the biggest differentiators which Walt talks about here between those YouTube channels that make it and those that don’t.
Walt Sanders: What actually is the differentiator between a channel that makes it and a channel that doesn’t?
Matt Tompkins: That’s a good question.
Walt Sanders: For me, it’s that are you providing are you giving more than you’re taking to the ecosystem? What are you giving? Because if you have content that’s focused on I’m going to teach you something, I’m going to give you something, I’m going to provide a platform for my partners. I’m going to make this incubator for everybody else to benefit, including, you know, it always benefits the whole group. What if you ended up just making selfish content? What happens in that? Like if you just make self-centered and the only thing you’re doing is saying, Hey, come buy this? Yeah, nobody’s going to follow that. Like, give.
Matt Tompkins: People something of true.
Walt Sanders: Value. Yeah. What are you actually giving? Authentic.
Matt Tompkins: Authentic value. Always be striving to give people something of true value. It’s kind of like our Midwest mindset here, helping other people without expecting anything in return. Ironically, in business, it ends up having the highest return of all. We’re going to get to WMC’s secret sauce to success on YouTube here in a minute. But first we talked about. The biggest fails. The biggest mistakes that they see other YouTube channels make. That you definitely want to avoid directly.
Michael Murphy: Just thinking of it as constantly being a commercial or a sales pitch. You got to give value outside of just talking about your own company. I mean, that goes back to the selfish thing. I would say also starting and stopping and starting and stopping, you’re.
Matt Tompkins: Basically starting from scratch.
Walt Sanders: So as you gain five followers, you lose seven. Yeah, yeah.
Matt Tompkins: Yeah, exactly.
Walt Sanders: Yeah.
Matt Tompkins: And last but certainly not least, WMC’s secret sauce to YouTube success.
Walt Sanders: Secret Sauce Alert. Secret sauce alert. Hey. All right. Hey, we are in America right now. Okay. We have access to a small percentage of the world’s population. There is an entire world of people that love to watch us react to their culture. Like, I swear to God, if you if you go on there and you. You react to, like, look for different stuff in other cultures and just watch their videos and film yourself reacting to it. Yeah. Secret sauce, Secret sauce. Go blow your channel up. Watch it. Watch it happen. Be authentic. Yeah.
Michael Murphy: Don’t fake your reaction. Yeah, yeah. If you didn’t like what you just saw, say it.
Walt Sanders: Yeah, for.
Michael Murphy: Sure. Get some hate.
Matt Tompkins: But also, you can’t have the woke filter going on.
Walt Sanders: You got to be authentic. Yeah, you.
Matt Tompkins: Got to be authentic.
Walt Sanders: Correct? Yeah, because they’ll see through that shit. They’ll be able to see like, Oh, this guy’s just on here trying to make some money. They want you to actually engage with their culture. Yeah, but.
Michael Murphy: The first thing you want to do to start growing it fast is be consistent. And if you can afford to do it post 6 to 8 times a day, 6 to 8 times on shorts.
Matt Tompkins: On shorts. This is one that’s hard, I think, for a lot of people to kind of wrap their heads around. And I understand why we’re so used to the old school linear timeline model for social media platforms, reels, TikTok, YouTube shorts, stories. They’re all self-contained in their own little categories. And you can’t over post. Now there are techniques and strategies that Murphy’s going to share here in just a second on what you should do, but you could post 6 to 8 times a day. Like you said, we’ve posted as many as ten at once and reached wildly different audiences with every single video because they are now tailored to who is best suited to be engaged with each video based on its content.
Michael Murphy: Never within an hour of each other. Okay. And two sweet spots that exist for all channels is 3:11 a.m. and 3 a.m. no matter the time zone, 11.
Walt Sanders: A.m. and 3 p.m.. 11 a.m., 3.
Michael Murphy: P.m., 11 a.m., 3 p.m. No matter what time zone you’re in, make yourself do that.
Matt Tompkins: One last tip is to maintain that attention through the entire video.
Michael Murphy: Just try to tease people all the way through the first 10s of the video. And I mean that from the beginning. When you’re thinking of the title, tease them. When you’re thinking of the thumbnail, tease them like build curiosity in their mind in some form or fashion. And then right at the beginning of the video, get on the verge of answering the question that you built Curiosity about, cut it off and say you got to stick to the end of the video to watch it. Yeah, do your whole video.
Matt Tompkins: That drives me nuts when I watch those. Because you do you get sucked in? Yeah, Yeah. It’s like, come on, get.
Michael Murphy: That’s the funniest thing about studying the way that we all three do. Yeah. Is that like, it gets to a point where you think you’re studying, but really, you’re just the. You know what I mean? Like, you’re the they got you.
Matt Tompkins: It’s like on social media, you are the study because you’re the product.
Walt Sanders: It’s like it’s like.
Michael Murphy: Yeah, I clicked on one video and six hours later I’m there with a bag of popcorn and a hangover.
Walt Sanders: Like, Yeah.
Michael Murphy: Just watch.
Matt Tompkins: What happened in my life.
Michael Murphy: Got me from one thumbnail.
Walt Sanders: Yeah, Authenticity is still king and interpersonal relationships. So when you’re when you’re posting this stuff, you’re talking to real people and like, connecting with that audience and giving them something tangible, whether it’s, you know, some a feeling, a good feeling you gave them during the day or just some imprint their emotions through your through your channel, whatever that is. Youtube, Instagram. Now this the other tip is YouTube is king. Like if you’re going to pick one, pick one social media, do YouTube double down. We’ve doubled down our entire business on YouTube and.
Michael Murphy: I would keep an eye on Twitter.
Walt Sanders: Yeah, Twitter.
Michael Murphy: Elon is going Elon is already said he’s going to make a monetized version of for content creators just like you like YouTube but.
Walt Sanders: Better so and you can have up to like an hour you can post up to an hour right.
Michael Murphy: Like right now you can. But like he’s going to create a Twitter partner program like the YouTube partner program so that when ads are run and you’re even going to be able to run ads on comment replies, I don’t know if you know this, but on Twitter, like the best way to get traction is to be in the comments. Yeah, like if you’re starting off. Yeah. So starting to just so have your reply ready. Be like oh no on this topic. Actually this is my opinion on it. Post it in there and you’ll be able to monetize that.
Matt Tompkins: That’s a huge thanks to Walt and Murphy of for coming back on the podcast here today. I know we’ll have them on again and again. Just because I love nerding out about this stuff. I could talk about it for hours. I honestly just think it is so cool that there is a free tool called YouTube. It doesn’t cost you anything. That you can set up along with another free tool, your Google business profile and the many others Google gives you.
But you can use YouTube and your Google business profile and you can take these free tools with all of this free knowledge that we have just given you here today on this episode and in so many past episodes and in so many other books and podcasts and resources you can find on. I don’t know, say, YouTube. Y
ou can take the free knowledge with the free tool and you can make money. You can grow your business. You can organically grow your business. You can do your own digital marketing. It is organic. It takes time. It takes commitment, but it’s not going to cost you a dollar. It’s only going to make you dollars.
All it takes at this point is time, commitment and effort. If you want to check out that link to the case, studies that I mentioned earlier show you those incredible results. After just the first 30 days of implementing this daily YouTube shorts strategy. The link is in the show notes. Also got the details on how to get Ahold of them. If you want help with your YouTube channel. They are the pros. Who knows? I don’t know.
Starting to rhyme something there. It didn’t really flow well, so they know what they’re doing. I’m not going to. That’s the last time I try ending this podcast with a rhyme. I am not a rhinoceros. On that note, thank you so much for joining us here today on Midwest Mindset. My name is Matt Tompkins and we’ll see you on the next episode.
Succeed in Digital Marketing Through Your Failures
How do we succeed in digital marketing and grow from our failures in this rapidly changing digital world? Well, marketing failures are more common occurrences than many of us realize, especially for small businesses starting out.
While it’s easy to feel disheartened and overwhelmed by these setbacks, we can grow stronger to develop effective content marketing strategies. In this Midwest Mindset for Marketing (The Omaha Podcast), Gwenn Aspen, the CEO, and co-founder of Anequim, shares her fair share of marketing failures and how she overcame them.
Gwenn Aspen, a dedicated business owner, was determined to prioritize her company’s operations and nurture the relationships she had with her clients. As a result, she found herself with little time to devote to marketing. Believing that the task was too large to handle on her own, Gwenn and her team decided to hire a marketing agency.
As time passed, Gwenn noticed that her business growth primarily stemmed from referrals and networking rather than any tangible results from the marketing agency’s efforts. This realization led her to conclude that her marketing strategy was failing and providing no return on investment (ROI).
And after investing a considerable sum of money in a Google ad campaign that fell flat, Gwenn and her team felt disheartened; and to make matters worse, the marketing agency she worked with was deceptive and failed to explain the results correctly.
However, Gwenn’s experience taught her a crucial lesson that she wouldn’t have learned otherwise: marketing should not be that hard; it should be easy to understand and accessible, not an opportunity for agencies to take advantage of your business.
Through this experience, she knew she needed to find a strategy that she and the Anequim team could understand, track, supervise, and work on. But more importantly, she understood that marketing failures are a normal part of a business journey.
Do You Need to Be a Marketing Expert?
Turning marketing failures into success doesn’t necessarily require you to become an expert in the field. Instead, it’s about understanding the basics of your audience and continually evaluating its performance. By doing so, you can identify areas for improvement and build on what’s working well.
Gwen’s journey serves as a prime example of this approach. After realizing that her marketing efforts were failing, she decided to take a more hands-on role in her company’s marketing strategy.
So, how do you turn your marketing failures into success? You need a basic grasp of who your audience is and how your marketing strategy is performing, to keep doing what’s working and improving what’s not.
This basic information, like your target audience, buyer persona, and social media presence will push your digital marketing forward.
However, If you’re struggling with a content marketing agency that isn’t fully explaining or gatekeeping information, don’t worry that much; you can always change strategy. Believe us, even the most experienced and successful organizations have had this problem.
This shouldn’t be taken as a step back or failure but rather an opportunity to change and invest in a strategy that will pay off and that your business can learn from,
How to Succeed in Digital Marketing: Be Patient and Embrace the Cringe
Marketing can be a slow process, and while it’s easy to become impatient or discouraged when results don’t materialize immediately, it’s crucial to remember that many aspects of digital marketing take time to show significant results.
One prime example is Search Engine Optimization (SEO). SEO is a critical component of any digital marketing strategy, but it can take months of consistent effort before tangible results become evident.
Don’t be afraid to make a fool of yourself or experiment with unconventional ideas. The truth is, some of your boldest attempts might not resonate with your audience, but they will undoubtedly teach you valuable lessons about what works and what doesn’t.
Embracing the cringe means making content out of your comfort zone, but it also means being open to feedback, both positive and negative. Constructive criticism can help you identify areas for improvement and refine your digital marketing strategy.
Remember: Success in digital marketing is often the result of learning from setbacks, refining your approach, and continually adapting to the ever-evolving landscape.
Keep pushing forward, and embrace the lessons that failure teaches. With time and persistence, you’ll unlock the perfect formula for digital marketing success.
Choose a Transparent Company That Shares Information and Tools
If you hire a marketing company for your content strategy, when selecting an agency, look for one that is easy to talk to and transparent about what they do.
A genuine marketing agency will share all the tools and insights on what is working for your company. Transparency and open communication are essential for fostering a healthy and productive relationship between your business and the agency.
Tips for Marketing Success:
So, now that we have gone through all this information, here is a recap of Gwenn’s tips to transform failure into success
Know where your leads are coming from: This insight helps recognize what your marketing strategy needs and should look like; for Gwen, this meant shifting her focus and resources to the channels that were generating results.
Monitor your marketing performance: Gwen learned the importance of regularly tracking the performance of her marketing campaigns. By doing so, she could identify which tactics were effective and which needed improvement.
Adapt and refine your strategy: Become involved in her marketing efforts, and start experimenting with different strategies and techniques. This will allow you to fine-tune her marketing approach and optimize it for better results.
Collaborate with trustworthy partners: transparent professionals who genuinely care about their client’s success are the people you want to surround yourself with. Avoid scammy marketing agencies that only want your money.
Maintain open communication: Establish clear lines of communication with your team and external partners. This allows you to stay informed about her marketing campaigns’ progress and make data-driven decisions.
Marketing Failures Are the Way to Succeed
Lastly, patience, perseverance, and a willingness to learn from mistakes are crucial ingredients for turning marketing failure into success.
So go ahead, embrace the cringe, and watch your business flourish with the support of a transparent and communicative marketing agency.
In the end, marketing can be about having fun and embracing the embarrassment that comes with making wild ideas into reality. Sure, it’s also about perseverance, persistence, and data, but with a little bit of fun and letting your imagination run free, it can also be a very fun and fulfilling experience.
From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.
If you need help with your marketing, we are here for you. At Two Brothers, we are passionate about helping entrepreneurs and business owners like you because we believe every business deserves affordable and effective marketing.
Marketing accountability is the key to creating a more fun, productive, and profitable business. Most marketing businesses struggling with productivity and profit are missing one important thing: accountability. With accountability, you can make sure to improve your business results.
To succeed, you need to be professional, which means having a plan and following through with it, not just having it on paper. Tracy guides us into the step of building a roadmap to being a professional business person.
To really understand how to implement an EOS and have a profitable business, we first need to understand what accountability is and why it is so important.
In simple terms, accountability is the responsibility or obligation to complete tasks, meet expectations, and own the consequences of one’s actions. In the context of a marketing business, accountability plays a vital role in ensuring that each team member delivers on their commitments and contributes to the company’s overall success.
Team members are more likely to stay focused and work diligently to meet deadlines when they are held accountable for their tasks and responsibilities.
What is EOS and Why is It Important for Accountability?
As Tracy puts it: EOS, or the Entrepreneurial Operating System, is a comprehensive set of tools and concepts designed to help businesses establish strong organizational systems for improved efficiency and success.
These tools are pretty simple, but that doesn´t mean they are easy to implement. Implementing them effectively requires dedication, discipline, and a lot of accountability to follow up on goals and tasks.
By incorporating EOS into your business operations, you can streamline processes, enhance communication, and promote accountability among team members, ultimately leading to a well-organized, high-performing organization.
Top Business Problems That Marketing Accountability Can Fix
Most of the time, we think of marketing as the fun and creative part of a business, and although it can be all that, it first needs to be a data and structure-driven process. This is why a lot of companies run into marketing problems right away.
The good news is that EOS is excellent for solving the two most common problems that businesses always have.
EOS is grated because it works under a metric-based structure, so it’s easier to identify underperformers or problems that are making your team not as productive and take necessary and needed action.
Entrepreneurial Operating System establishes processed, step-by-step guides, KPIs, and other valuables data-driven tools that can help your business create an environment of Accountability.
EOS Core Values for Accountability
EOS has six core values that every team member must follow to reach top productivity and performance. Having this in mind will help your team reach their goals faster and in a more effective manner.
A clear and cohesive vision is essential for any business to thrive. EOS emphasizes the importance of not only defining your company’s vision but also sharing it with all team members. This enables everyone to work collectively towards common objectives.
The right people are the backbone of any successful business. EOS focuses on attracting, retaining, and nurturing the best talent that aligns with your marketing company. Happy people make an accountable and successful business.
Data-driven decision-making is crucial for businesses to stay ahead in today’s competitive landscape. EOS encourages organizations to leverage data to track performance, identify trends, and uncover potential issues. Use clear metrics to ensure that your EOS is working.
Addressing issues head-on is paramount to maintaining a healthy organization. EOS promotes a proactive approach to identifying, discussing, and resolving problems before they escalate. Try to ask your team regularly if they feel uneasy or find any problems and how you can help.
Streamlined and efficient processes are the foundation of any well-functioning business. EOS helps companies identify, document, and refine their core processes to eliminate bottlenecks and inefficiencies. Companies can improve productivity and ensure consistent delivery of high-quality products or services by continuously optimizing processes.
Traction is the ability to execute your vision effectively and consistently. EOS strongly emphasizes setting realistic goals and implementing actionable steps to achieve them. By regularly monitoring progress and adjusting strategies as needed, businesses can build steadily advance towards their objectives.
How to Implement EOS for Marketing Accountability
Know that you know all of Tracy´s secrets and about EOS; how do you implement it in your business? Where do you start?
The first step is having clear goals and writing down a plan. Start with a 3-year vision of where you want to be. Then brake it down into a year plan; what do you want to accomplish in this first year that gets you closer to your 3-year vision goal?
Then, focus on the right metrics. These metrics, scorecards, or KPS, will depend on your business’s online presence and goals. It can be things like leads, engagement, likes, shares, etc.
The next set will be to create rocks; these are quarterly goals, usually between 3 to 7 rocks, so that you can brake your yearly plan into smaller steps. Each team member needs to have their own rocks.
Know it is time to create an issues list, what is bothering all the team, and what they feel can be improved, or that is slowing down their productivity. Having this list will help you solve this problem one by one.
Lastly starts with the vision traction and organizer. Think of this as a checklist to see that everybody’s efforts are working as expected.
Remember that having clear goals and expectations for everyone will help your team to stay accountable for their work.
The Key to Accountability: Keep It Interesting
To finish talking about accountability, it’s essential to remember that working with people that you like and believe in makes all the difference for you as a leader and for your employees as a team.
Having a group of people that likes their work is the easiest way to reach a responsible team and have a better workflow.
If your clients or team is not a good fit for your company, then maybe it is time to let them go since this can limit the potential growth for both parties,
Start Your Content Marketing Today
Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you.
From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.
AI Marketing Tools: What You Need for Your Business
Are AI Marketing Tools what you need for your business success? We know that for small business owners like us, it can be a struggle to create a compelling marketing strategy without breaking the bank and still focusing on the other aspects of our company. Trust us; we’ve been there and know how challenging it gets.
But what if we tell you that there is a powerful and cheap tool that can help your business marketing strategy and is also very easy to use? In this Midwest Mindset for Marketing episode, we cover valuable insights on harnessing AI’s (Artificial Intelligence) power for marketing.
For this episode, the actual two brothers of Two Brothers Creative, Matt and Ben, came together to discuss how AI tools can be the secret to improving your content marketing.
AI is changing the business world and revolutionizing the way companies make content; whether you’re a small business owner or part of a larger organization, incorporating AI into your marketing strategy is necessary if you want to survive in this fast-paced business world.
Artificial intelligence (AI) is the ability of a computer system to simulate intelligent behavior. It involves the use of advanced algorithms and techniques to create machines that can think, solve problems, and make decisions in a similar way that humans do.
Types of AI
Artificial intelligence, a rapidly advancing field in technology, is commonly classified into two primary categories – narrow and general AI. Although both are helpful in tackling everyday tasks for marketing and content creation, General AI is much more useful because it can actually learn our business voice and tone, creating personalized and more effective content.
Also known as weak AI, it is designed to perform specific tasks without possessing consciousness or self-awareness. Examples include virtual personal assistants like Siri and Alexa, facial recognition software, and self-driving cars. These AI systems are good at handling particular tasks but lack the ability to understand or learn beyond their designated roles.
Narrow AI can be used in marketing for the initial customer services process, like char bots or virtual agents, or for specific and technical things like customer segmentation.
Also called strong AI, it refers to AI systems that can perform any intellectual task that a human being can do. General AI has human-like cognitive abilities, such as understanding language, recognizing patterns, solving problems, and learning from experience.
General AI can be more beneficial for marketing purposes compared to narrow AI due to its human-like cognitive abilities and versatility. While narrow AI excels at specific tasks, general AI can adapt and perform a wide range of intellectual tasks that a human can do. This tool can handle tasks like copywriting, video making, content creation, product development, and more.
The Benefits of AI Marketing
If you haven´t tried Artificial intelligence, you might be wondering what is so great about it; well, AI offers numerous benefits, but for marketing and business sakes, here is what we think are the top benefits of using IA:
AI can streamline tasks such as organizing projects, analyzing social media metrics, and creating a copy. This lets you focus on the message you want to convey rather than getting bogged down in the technical details and formats of social media and other platforms.
Smaller businesses may not have the resources for extensive marketing teams, and it usually takes a lot of time for one person to get all marketing content done, from writing to recording to editing and posting; AI can speed up content creation, allowing you to stay competitive in today’s fast-paced market.
AI can help your content rank higher in Google searches by assisting with keyword research, generating unique content ideas, and creating an article outline with your specific keywords.
How to Use AI Marketing Tools to Create Content
While AI is a game changer, there are some potential risks if used too much or too heavenly. Google and other search engines can tell you when something seems fake, plagiarized, or artificial. It’s essential to balance automation and human input to have a healthy website and content. Here are some tips for using AI effectively for your marketing content
Use AI for transcription: If you have audio or video content, AI can quickly transcribe it into a blog post or copy for repurposing across various platforms.
Ask AI for prompts: If you’re struggling with writer’s block, use AI to generate content ideas and then refine them to match your brand voice and style.
Don’t let AI replace the human touch: Remember that AI is a tool, not an employee. It can optimize tasks and save you time, but it shouldn’t be responsible for all aspects of your marketing strategy.
Avoid robotic content: Ensure that your content doesn’t sound artificial. Use AI to create a framework or outline, but infuse it with your unique voice and perspective.
AI Marketing Tools and Human Connection
While AI is an incredibly powerful tool, it can never fully replace the human element that lies at the heart of marketing. The primary objective of marketing is to forge emotional connections with your audience and establish meaningful relationships that drive consumer loyalty and trust.
AI is an invaluable tool for optimizing your content and streamlining processes, but it can’t replace the human element that makes marketing so powerful.
In today’s fast-paced digital world, getting swept up in the latest technological advancements is easy. Artificial intelligence (AI) has undoubtedly become a hot topic in marketing and for good reason. It offers remarkable capabilities to save time, increase efficiency, and revolutionize content creation. But it’s essential to remember one fundamental truth: at its core, marketing is human.
Content is Everything. We Make it Easy.
Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing or AI content, we are here for you and you.
From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.
What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.
On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.
So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces.
It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.
Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.
Benefits of Street Marketing: Connecting with customers
For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal.
As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand.
In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.
The Affordable Way to Marketing
As discussed in the episode, there are many ways to market your business that don’t cost anything, but street marketing is definitely one of the more affordable and effective options to bond with your community.
Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment.
If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs or collaborate with local talents, associations, and other businesses.
Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or TV commercials can be even more effective and profitable.
Confidence: The Secret to Street Marketing
As someone who has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.
Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value.
Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.
If we never pushed, we could’ve faded away easily…
He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.
Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.
Own Your Brand And Make People Part Of It
Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy.
Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand.
And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content.
Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secrets to a thriving street marketing strategy.
Content is Everything. We Make it Easy.
Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.
From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing.
How to Price Your Services: The Secret to Knowing Your Value
Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.
In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it.
The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.
Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!
Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.
“Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.
How to Establish What Your Value Is
What makes your business unique? That boils down to the experience you provide for your customers.
Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.
Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts who know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care.
Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more.
The unique features of your business will be the foundation for knowing and establishing worth.
Make Your Customers Trust Your Value.
Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth.
First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices.
People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.
By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run.
Know How to Price Your Servicesand Market Your Value
Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.
Showcase Your Results
Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like.
Focus on Emotions and Be Original
While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy.
The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.
How Price Your Services: Show Your Value And Get New Leads
With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original.
At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.
Optimize Your Sales Funnel: From Awareness to Building Relationships
Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.
The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success.
Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?
Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing.
To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.
Sales Funnel Awareness: Master the Lead Conversion Process
At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business.
To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel.
Once you have successfully engaged with a potential customer, it’s time to move them through the funnel.
To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.
This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise.
Content is Power: Don’t be Afraid to Reveal All Your Secrets
One thing in the business world is for sure: People crave valuable and free information.
We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job.
By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results.
Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions.
Commit to Your Audience
While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.
Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following.
Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage.
Build Relationships and Treat People with Kindness
Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens!
Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.
Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors.
Content is Everything. We Make it Easy
Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves.
If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you.
From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.
Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads.
In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.
Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience.
However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts.
Reset the Way You See Radio Advertising
Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.
For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel.
The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not.
So don’t waste your time on traditional media advertising that playsover the air and doesn’t produce accurate analytics; instead, use media that give you solid results.
And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.
So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work?
Radio Streaming Stations: Affordable and Metric-based
Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more.
In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial.
Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.
Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.
Use Local Talentfor Radio Advertising
Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!
Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.
Do Your Radio AdvertisingResearch: Market, Message, Media
Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience.
Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad.
Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results.
Content Is Everything. We Make It Easy
Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you.
From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.