Articles
Marketing And Selling Without Selling in 2024
The Old School Sales Funnel The old-school sales funnel was all about capturing leads, pushing your product or service, and closing the deal as quickly as possible. Businesses bombarded potential customers with sales pitches, hoping something would stick. And to be honest, this strategy worked for a really long time before the age of the […]
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How to Create a Social Media Campaign
The Myth of “Multi-Channel Mastery” The pressure to be on every social media platform is real, but it’s also a myth. It’s simply not sustainable, especially for small businesses and entrepreneurs with limited time and resources. Trying to keep up with the ever-changing algorithms and content demands of multiple platforms can quickly become a full-time…
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Finding your ideal customer profiles
Not Everyone Is Your Customer It’s natural to want your product or service to appeal to the masses; at the end of the day, your business is like your child. However, aiming your message to a too large audience only dilutes it and makes it hard to connect with anyone on a deeper level. Imagine…
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The Content Box for Content Marketing
The Marketing Problem With new platforms popping up every day and the ever-changing rules of engagement, it’s tough to know where to focus your marketing efforts. You’re bombarded with advice about needing to do this and that, all while trying to figure out what those things even mean. But what if there was a simpler…
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Why Do You Need Video SEO Services for Your Business?
The New Video Era Think about the last time you looked up something on the internet; it was probably on Google, right? How many of those times did those queries show a video as a result? Yup… almost all of them do. Now, consider how the younger generations conduct their online searches. For many, Google…
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How Project Management Software Improves Productivity
Project Management Software: Making Teamwork a Breeze, Anywhere! It is not just about keeping tabs on tasks; it is your secret weapon for making teamwork feel like a walk in the digital park, no matter where your team members are stationed. Team Workflow Unleashed: In the digital workspace where teammates could be in different time…
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Authenticity in Marketing: What is the Benefit?
The Importance of Authenticity in Marketing Now Some marketing experts talk and do authenticity like an artificial thing, like an “authenticity” metric to give to your audience to keep them happy. This is NOT the way you want to approach it. Sure, authentic content marketing is a strategy, but it’s also about truly engaging deeply…
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The Best Omaha Content Marketing Strategy: Local Marketing
Local Marketing is Winning Marketing: Omaha Content Marketing Before jumping into the best local strategies for business success; we first need to understand what makes it so effective. One of the key reasons why local marketing is so effective is its focused efforts. Unlike non-local marketing strategies that cast a wide net, local marketing hones…
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How Long Should A Podcast Be?
Podcast: The New Era of Entertainment Podcasts represent the new era of entertainment for a multitude of reasons. They offer a unique blend of convenience, diversity, and personalization that caters to the ever-evolving demands of today’s audience. In an age where time is a premium, podcasts allow listeners to multitask – to learn something new…