The Midwest Mindset
The Midwest Mindset podcast gives small businesses the affordable and effective marketing they deserve.
The Midwest Mindset is Simple
Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska, unique and is also what has defined our own company’s success. We are passionate about helping small business owners with this podcast because we believe that every business deserves marketing that is affordable and effective.
In each episode, we share the tools, techniques, and results-driven marketing strategies that the big-time marketing agencies don’t want you to know, including the biggest secret: you can do this yourself.
Check out our latest Episodes of the Midwest Mindset.
How To Get Government Contracts
Why You Want Government Contracts Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments. So, if you’re looking for a […]
The Secret To Prospecting New Business
Identifying your ideal customer The first step is determining who your target audience is. Start by considering their age range, gender, location, interests and any other relevant information that might help you paint a clearer picture of this potential customer base Take a look at which platforms they’re using and what type of content they […]
How To Make A Business Plan
Business plan key elements Now that we’ve discussed the importance of a business plan, let’s talk about how to create one. There are many different elements that should be included in a business plan. Here are some of the most important Company Description This section should describe your company in detail, not only what products […]
The Power of Authenticity in Business
Why is Authenticity Important? Being authentic sets you apart from the competition and allows customers to connect with your brand on a deeper level. This will build trust between you and your customers, which is necessary for a successful business. But how exactly will being authentic will help me grow my business? Why does it […]
From The Basement To The Big Time: How to grow your business
Drive, Desire, Determination and Discipline There is no perfect recipe for business growth, there´ s no super power one must have to be operating a business successfully. But there is one common denominator between successful business people: Drive, Desire, Determination and Discipline Really, anyone with these 4 characteristics can become the leader of a successful […]
A Subscription Business Model: The Secret to Returning Customers
What is a subscription base model The subscription model is basically a type of service where customers pay for products or services on a recurring basis. This could be weekly, biweekly, monthly, or even yearly depending on the type of product or service that your business offers. In the case of Entry Envy, Jeniffer created […]
You Can’t Be Incredible Without The Hulk
Recognize your weaknesses The truth is, no one is perfect. Everyone has flaws and weaknesses, the trick is learning how to turn those weaknesses into strengths. To do this effectively, you need to start by understanding that no matter how much you try to hide or deny them, they won’t go away. Whether it’s a […]
The Best Kept Secret For Businesses in Nebraska
What is the Nebraska Business Development Center? The NBDC is a statewide network of professional consultants who provide expert advice and confidential counseling to small businesses and entrepreneurs at no cost. They offer one-on-one counseling as well as workshops and resources on a variety of topics. Which includes business planning, marketing, financial analysis, human resources, […]
Listen to the Midwest Mindset for Marketing Podcast
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