The Midwest Mindset
The Midwest Mindset is simple: Help others without expecting anything in return.
This mindset is what makes our home city of Omaha, Nebraska, unique and has defined our own company’s success.
We are passionate about helping small business owners through this podcast because we believe every business deserves affordable and effective marketing.
In each episode, we share the tools, techniques, and results-driven marketing strategies that the big-time marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself.
Listen to our latest episode:
“Marketing Accountability: The Key to Success”
Accountability is the key to your marketing success and Tracy gets us started with the 101 on EOS and Traction.
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How Marketing Accountability Is The Key To Success
What is Marketing Accountability? Read the full transcript. To succeed, you need to be professional, which means having a plan and following through with it, not just having it on paper. Tracy guides us into the step of building a roadmap to being a professional business person. To really understand how to implement an EOS […]
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AI Marketing Tools: What You Need to Optimize Your Content
Why You Need AI For this episode, the actual two brothers of Two Brothers Creative, Matt and Ben, came together to discuss how AI tools can be the secret to improving your content marketing. AI is changing the business world and revolutionizing the way companies make content; whether you’re a small business owner or part […]
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Street Marketing: A Content Marketing Solution
What is street marketing? Read the full transcript So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces. It usually involves street activations to capture the attention of passersby and create memorable […]
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How to Price Your Services: All The Basics You Need to Know
Finding the Right Mindset: How Price Your Services Read the full transcript The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude. Need help finding the right mindset? As this podcast episode states: “We shape […]
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A Sales Funnel to Build a Billion Dollar Business
What is a Sales Funnel? Read the full transcript The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success. Having […]
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Radio Advertising: The Best Tips for Saving Money
Don’t Let Nostalgia Influence Your Decision Read the Full Transcript Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience. However, we must acknowledge that radio has evolved significantly over the […]
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Video Marketing: The Expert Secrets To Success
Why Video Marketing? Read the full transcript Video is now the primary way people like to consume information and the most effective way to reach a wider audience. As Matt Tompkins said: “video-based marketing is the way of the future; in fact, it is happening now.” So, to dominate our marketing game, we should dominate […]
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Podcast Strategy: The New Secret to Skyrocket Your Business
Podcasting: The New Tool for Success Read the full transcript To understand what is a podcast strategy we first need to know what podcasting is: Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a […]
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The Midwest Mindset
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