Can I Do My Own SEO Marketing?
Starting a business is hard enough, but keeping it afloat is an even greater challenge. According to recent statistics “33% of businesses fail in the first two years, 50% fall within the first five years, and only 33% make it to ten years.” So, what can you do to make sure your business is one of the 33% that makes it past the ten-year mark? The answer is simple: use SEO. As we see it “If you don’t exist online, you don’t exist, period” so the importance of having an online presence is HUGE. In this episode of Midwest Mindset, formerly The Omaha Podcast, we are joined with SEO expert Joseph Kenney to learn the importance of being online and how to actually thrive in search results.
What is SEO?
SEO, or search engine optimization, it’s a set of best practices that help your website rank higher in search engine results pages like google or bing. The higher your website ranks, the more likely people are to find it when they’re searching for information online
By making your site more visible and easily found by potential customers, you can increase traffic and leads, which will in turn help your business grow and succeed. But how do you go about doing this?
Why is SEO important?
As we put it: “you can’t win the game if you are not in the game”. If you don’t have a website for your business or your website doesn’t show up in the top results for relevant searches, you’re missing out on potential customers. That’s why it’s important to make sure your website is optimized for search engines.
SEO is important because it can help you reach your target audience. Let’s say you own a company that sells equipment for gaming setups. If someone searches for “gaming equipment near me” on Google, you want your website to come up as one of the top results.
Can I do SEO on my own?
There are a lot of different factors that go into SEO, but there are some simple things you can do to get started on DIY SEO, like making sure all of your website’s content is relevant to your target audience.
Do keyword and topic research. It’s important to use keyword-rich titles and descriptions to help improve your site’s visibility in search results. This can be achieved by doing a deep research of the words and topics your audience is looking for, the problems they have and how your service can solve them.
There are free tools you can use to do this research. like google search console, google analytics, or the free versions of SEMrush, Moz or Ashrafs, all tools specialized in doing SEO research.
Be specific, your webpage should always have relevant and new information on your business, recent pictures, events or inaugurations. make sure to update any location changes, business hours and holidays.
Finally, make sure your site is easy to navigate and user-friendly, that way people will actually stay on your site once they find it.
If you want to improve your SEO game and actually get into the netty-gretty of tartegtin your preferred audience, they don´t hesitate to contact the experts. (Link to TBC webpage)
Create High-Quality Content
Once you’ve done your keyword research and made sure your site is user friendly, it’s time to start creating content. And not just any content, Google favors high-quality, well-researched articles that provide value to the reader. Make sure your content actually answers the queries of your audience and that has added value.
don’t just copy what your competitors are doing, this might not work the same for you. By adding new information and value to your page, you have more probability to rank higher.
With a little effort, you can ensure that your website has the best chance possible of ranking high in search engine results pages.
Listen to the Full Episode of The Midwest Mindset For Business
Start your SEO and Marketing strategy NOW!
At Two Brothers, we believe in the power of podcasting as a tool for creating a strong online presence. We know that as a Nebraska business owner it can be a struggle to become visible and relevant online, because they don’t have the time or money to properly market themselves or start an SEO strategy.
Our video podcast marketing system and SEO blog posts that complement each episode will help you generate new leads and bring home new revenue.
Learn more about how to market your business with the Midwest Mindset for Marketing, or give us a FREE call by booking today.