Authenticity in Marketing: What is the Benefit?

Posted on November 29, 2023November 30, 2023 by Julia Genoves

How to Achieve Authenticity in Marketing

You have probably heard about authenticity in marketing, and it’s importance, especially if you are running your own business and are looking for ways to increase your revenue.

But what on earth do people mean when they talk about marketing “Authenticity?” Isn’t that just being honest about your product?

Well, yes and no. In the wild jungle of today’s marketing landscape (which is getting wilder but the minute), authenticity isn’t just nice to have; it’s an absolute must.

We live in the era of savvy and perceptive consumers, users who want to create real connections and who can smell a phony sales pitch from a mile away.

Authenticity is the golden thing that separates the brands that are just ‘meh’ from the brands that make customers spend their money!

If you are struggling to find the right strategy to create authentic and engaging content for your marketing, we have the answers you have been looking for.

Buckle up; because we are about to take you for a ride into the fascinating world of authenticity content marketing.

How long should a podcast be_ Grow Your Business

The Importance of Authenticity in Marketing Now

Some marketing experts talk and do authenticity like an artificial thing, like an “authenticity” metric to give to your audience to keep them happy. This is NOT the way you want to approach it.

Sure, authentic content marketing is a strategy, but it’s also about truly engaging deeply with audiences, building connections that feel personal, and making customers feel heard.

This must be one of your main concerns when building your marketing strategy. If you are being true to who you are as a brand and making sure your messaging aligns with the reality of your products and values, you have almost figured it out.

The Pandemic Effects: Reaching 2024

When the COVID-19 pandemic hit in 2020, the world came to an unprecedented halt. You already know this story: In-person events were canceled, and our usual ways of communication were abruptly taken away from us.

As a result, people started seeking new ways to connect and make meaning in the middle of a new and unknown reality – so we turned to the internet.

Brands that were authentic (that showed their real selves and built meaningful connections) had a higher chance of thriving in this new normal.

These brands had what the audience was now looking for personal connection.

Consumers were no longer just looking for functional products or services; they were looking for brands that they could relate to, brands that offered more than just a transactional relationship.

Even now, after a few years, with the end of lockdown, authenticity is still one of the most important factors for customers; we still want their favorite brand to feel like trusted friends.

Let’s see some examples of brands that thrive even during the pandemic, thanks to their authentic nature.

Rare Beauty

Rare Beauty is all about embracing and celebrating what makes you unique. They emphasize airy, breathable formulas that are easy to apply, blend, and build, which encourages users to enhance their natural beauty rather than hide it.

The authenticity of Rare Beauty goes beyond their products. A significant part of their mission is to support mental health, with 1% of all sales going towards this cause.

Patagonia

This outdoor clothing company has always been about more than just selling clothes. They’re passionate about the environment and aren’t afraid to show it.

Their marketing campaigns often focus on environmental issues, aligning with their brand values and resonating deeply with their environmentally conscious customer base.

The Benefits of Authenticity in Marketing: A Closer Look

We have established by now that one thing is for sure: Authenticity should be a central part of your marketing strategy.

Having authentic content marketing will not only make you connect better with your audience, but in a world where we are constantly bombarded with advertisements every day, authenticity can be the key differentiator that sets us apart.

What are the tangible benefits of authenticity in marketing? Let’s dive deeper into it.

Enhanced Trust and Loyalty

Authenticity earns trust. When brands are honest and transparent in their communication, customers feel more comfortable engaging with them.

This trust, in turn, cultivates loyalty. A loyal customer base is invaluable; this can guarantee consistent revenue.

Also, local customers can easily become brand ambassadors, spreading positive word-of-mouth about the brand and helping your local results.

Increased Customer Engagement

Authenticity encourages dialogue. Brands that communicate authentically often see higher levels of customer engagement.

Whether it’s through social media comments, blog post responses, or product reviews, engaged customers are more likely to interact with the brand and participate in its community.

Improved Brand Reputation and Relevancy

How do you stay relevant in an era of rapid change where news goes as fast as it comes? The answer is simple: reputation and relevancy.

Maintaining a good reputation is crucial for any brand. Companies that are known for being authentic are viewed more favorably by consumers.

They are seen as reliable and responsible, thus enhancing their image in the market and staying as a referent for authenticity, being on top of people’s minds for that exact quality.

Higher Conversion Rates and Sales

Authenticity can also boost conversions. Consumers are more likely to purchase from a brand they perceive as authentic.

By aligning marketing messages with the actual consumer experience, brands can increase conversion rates and drive sales without spending extra money since they are already a step closer to their true and reliable nature.

The Essence of Authenticity in Marketing: True Valuable Content

We know what you might be thinking: are all those benefits really possible to achieve just by being authentic?

It might be hard to believe that one little change can improve your overall marketing strategy, but it’s true! We swear; however, true doesn’t always mean easy.

Having authentic marketing takes time, research, and a thought-out strategy. So, how do you start? What is it that you need to do to create authentic marketing?

Ok, it all boils down to your content marketing and the way you present it.

Tips for Creating Authentic and Untapped Content

Understanding Your Audience: Explain the importance of knowing your audience’s needs, preferences, and behaviors in creating authentic content.

Storytelling: Discuss how sharing real stories about your brand or customer experiences can create authentic content.

Transparency: Talk about the benefits of being open and honest in your content, including admitting mistakes or discussing challenges.

Consistency: Highlight the need for consistency in messaging across all platforms to maintain authenticity.

User-Generated Content: Encouraging user-generated content can lead to producing more authentic material.

Authentic Content

Authentic content isn’t just a one-off tactic; it’s an ongoing strategy that should permeate every aspect of your business. From your social media presence to customer service, from the products you offer to the way you interact with your customers.

At its heart, a content strategy should be designed with the customer in mind. Ask yourself: How are you making their lives better? How is your content helping them? What unique value do you bring to the table?

Your content should not merely be about promoting your products or services. Instead, it should solve real problems and answer genuine questions that your customers have.

Whether it’s through a video, blog post, podcast, or downloadable PDF, your content needs to provide tangible benefits to the customer.

Tips for Marketing Authenticity

With all this knowledge, we are sure you are more than ready to start creating some valuable, authentic, and helpful content for your audience, but before you start, take these tips into consideration.

Video and Audio Content

Videos are the most real way to show your audience who you are and what you offer, to listen to your brand’s real voice.

Also, with today’s fast-paced lifestyle, consumers appreciate content that’s easy to consume. Videos and podcasts are engaging mediums that allow you to convey a message that will come across as genuine.

By leveraging these formats, you can enhance the user experience and make your content more accessible.

The Power of Storytelling

Is there anything more real than a true-life story?

Real stories have the power to connect with people on an emotional level. Sharing genuine stories about your brand or customer experiences can create authentic content that resonates with your audience and makes them feel identified with what you have gone through.

Whether it’s an inspiring success story, a behind-the-scenes look at your operations, or a candid discussion about challenges you’ve faced, storytelling can add a layer of authenticity to your content.

Be Transparent

Never lie to your customers, don’t hide things, and try to be as true as you can. Sure, they don’t need to know everything, but transparency is crucial in building trust.

Being open and honest in your content, including admitting mistakes or discussing challenges, can go a long way in establishing credibility.

It shows your audience that you value honesty and are not afraid to show your human side.

Maintain Consistency

Consistency will help to reinforce your brand image and make your brand more recognizable, basically letting your audience remember you.

Consistent content also ensures that your audience receives the same core message of your values and what you bring to the table.

Engage with Your Audience

One of the best ways to create authentic content is to address the actual questions and concerns of your followers. Engaging with your audience and responding to their queries not only provides value but also shows that you care about their opinions and needs.

This two-way interaction can foster a deeper connection between your brand and its audience.

Case Study of Authenticity in Marketing

Two Brothers started as a small idea. Over time, we evolved into a full-fledged content marketing powerhouse in Nebraska. Our secret? Creating authentic content that resonates with the audience.

We have made a name for ourselves by being original, creative, funny, and a very beautiful group of supermodels (well, maybe the last one is a reach.)

We have developed a simple content marketing system that leverages a podcast and video to deliver affordable, effective, and authentic marketing solutions.

With this system, we have helped many other businesses achieve their marketing goals. Are you ready to be part of the authenticity revolution?

If you want to elevate your brand, connect with your audience, and drive conversions with authentic content, then it’s time to get in touch with Two Brothers Creative.

The Easy Box

Don’t have the time for long recording hours and meetings. Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.

Forget all about ungenuine marketing companies and fake plastic content; this is marketing made easy.

How to Market Yourself on LinkedIn: Don’t Miss Out

Posted on November 28, 2023November 28, 2023 by Julia Genoves

How to Market Yourself on LinkedIn the Right Way

How can you market yourself on LinkedIn, and what are the benefits of doing so effectively?

If you are a business owner, you probably already have an Instagram, Facebook, or even TikTok profile for your company, so why would you bother to have a LinkedIn as well? Aren’t most people in more mainstream social media?

Well, sorry to be the bearer of bad news, but if you’re a business-to-business (B2B) company without a LinkedIn profile, you are missing out on a huge opportunity!

On this Midwest Mindset episode, Matt, Benn, and Austin discuss the potential that LinkedIn holds for your company and how to start effectively.

How to Market Yourself on LinkedIn_ Don’t Miss Out on this Opportunity

Why LinkedIn for B2B?

LinkedIn is known as the go-to platform for seeking jobs, posting jobs, networking, and showing off your professional headshot.

Sure, sounds like a great platform for any business, the same way Instagram or Pinterest are; it’s good to be there, but how can we make it great?

Read the full transcript.

For businesses doing business with other businesses (yes, we did just say “business” three times in one sentence), LinkedIn is the place to be, but we also need to be strategic in the way we do content to make our online presence effective.

Market Yourself on LinkedIn: The Magic of Good Marketing

So, to create a good Linkedin marketing strategy, we first need to understand why it works so well for B2B.

Connect With Your Audience

First off, LinkedIn is less saturated than other social media platforms. This means that the engagement rate isn’t so high, but this focused environment makes it easier for you to find your audience and connect with them in a meaningful way.

Remember: while engagement is important, we want to connect with people who are actually interested in our brand, service, and product.

Visibility

Also, on LinkedIn, your content isn’t playing hide and seek with your followers, unlike other platforms where your posts might get lost in the algorithm maze or, worse, get shadowbanned.

LinkedIn ensures that your content is visible to all your followers in their feeds, making your content more effective.

Also, according to LinkedIn, their platform generates a higher return on ad spend than other social media platforms.

Market Yourself on LinkedIn the Right Way

So, with all this new knowledge that you have, how do you market yourself on linkedin the right way and make sure to make the best content and generate a profit?

Here are our must-do to create an effective LinkedIn marketing campaign.

Market Yourself on linkedin With Storytelling

In the digital age, every platform is essentially a video platform. LinkedIn is no exception.

However, compared to other platforms, video storytelling on LinkedIn is still an untapped strategy that has tons of potential.

This presents a unique opportunity for you to stand out. Share your brand’s story, showcase product features, or share customer testimonials.

Storytelling can evoke emotions and build a stronger connection with your audience.

Pro Tip: Use widescreen videos instead of vertical videos.

Have a Clear Intention

Every piece of content you create should have a clear intention. Whether it’s a post, an article, or a video, make sure it serves a specific purpose.

It could be to educate your audience, promote a new product or service, or simply to engage with your community.

A well-defined intention will guide your content creation process and ensure consistency in your messaging.

Repurpose Your Content

Don’t let your valuable content go to waste after just one use. Instead, repurpose it into different formats.

For instance, key points from your videos can be turned into engaging blog posts, inspiring quotes, or colorful infographics.

This strategy not only maximizes your content’s reach but also caters to different audience preferences.

Market Yourself on LinkedIn by Promoting Your Website

LinkedIn is a great platform to drive traffic to your website. You can do this by sharing special offers, deals, or free lead generators.

But remember, your promotions should offer value and align with your audience’s needs; this way, they have a real intention to go to your website.

Use Your Personal LinkedIn

While a company page is important, your personal LinkedIn profile can often be more relatable and authentic.

People connect with people. So, use your personal profile to share insights, engage in discussions, and build meaningful relationships.

This human aspect can greatly enhance your brand’s credibility and trustworthiness.

Trust Two Brothers Creative with Your Marketing

We’re here to help you. Our goal is to help you create the best unique and original content for LinkedIn and social media that delivers actual results.

If you want to learn more about how to grow and build your marketing strategy, download our free 6-step Marketing Plan pdf.

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.

Forget all about long hours and marketing failure; this is marketing made easy.

Business Procedures: The Key to Marketing Success

Posted on November 15, 2023 by Julia Genoves

The Importance of Business Procedures for Your Marketing

Should you worry about business procedures and operations when you have a great marketing strategy in place?

Most business owners think not.

Well, those entrepreneurs are, most likely, on their way to business failure. Even with the right marketing strategy and the people to implement it, there is a key factor that we often tend to neglect: business procedures.

In this Midwest Mindset episode, the Two Brothers Creative team is joined by Tracy Winkler, owner and founder of Elevate 2 Grow, to discuss why excellent marketing can still fail without the proper business procedures.

Tracy Winkler’s Journey to Business Coaching Success

Tracy is one of our favorite professionals to collaborate with; she has helped us tremendously by improving our processes and procedures, and she sure knows what she’s doing.

She spent 20 years working in her family business, learning a ton along the way, and after those formative years, Tracy thought it was a good time for her to try something new as well.

This led her to co-own six different companies, getting to know a bunch of different industries and learning about what makes a company succeed in operations and marketing.

Read the full transcript.

But through all of this, Tracy found out that what she really loved wasn’t just running and owning businesses but helping others make their businesses better.

She found a real love for coaching, helping companies get through tough times and improving their success rate.

What Are Business Procedures and Operations?

So, Tracy talked about an essential truth of business: (get your pen and paper and write this down) Marketing can’t succeed without a business’s proper functioning.

And what makes a business function? That’s right: processes, procedures, and operations.

Operations are the backbone of any business, ensuring the smooth and efficient functioning of all departments.

This includes everything from manufacturing, financial management, human resources, and customer service; no matter how big or small your company is, YOU NEED procedures to ensure effective results.

Marketing Needs, Business Procedures and Operations

So, why does marketing have to do with all business operations? Marketing is supposed to be all about fun, right?

Well, here’s a reality check. While marketing does involve a lot of creativity and innovation, it’s also deeply rooted in solid business procedures and operations.

For your marketing efforts to be both enjoyable and successful, they need to be anchored in a sound business structure. This way, customers find a predictable solution in your products or services that meets their needs effectively every time.

In essence, without proper operations, your ability to leverage the benefits of your marketing campaigns is significantly reduced.

It’s like having a sports car but no fuel to power it; it might look great, but it won’t get you anywhere.

The Basic of Business Procedures and Operations

So, how do you ensure good business operations?

Metrics

First things first, break down your main goal into bite-sized objectives. Establishing measurable metrics will help you monitor your progress toward achieving your overall aim.

Without a solid operational foundation, reaching these goals can seem like an uphill battle.

Prototype

Next, create a prototype of your product or service. Understand the costs and resources required to produce them.

Who’s going to manage the storage, sales, and every step of the selling process? These are crucial questions to answer as they directly impact your operations.

Be Slow and Methodical

Things can spiral out of control quickly in the business world, taking baby steps is a smart approach.

Start by building your business with small, achievable goals. Promote your prototype and gauge who’s genuinely interested.

This will give you valuable insights and help shape your marketing strategy down the line.

Adapt

Running a business is a never-ending journey. There’s always room for improvement, always a process that can be tweaked for more efficiency.

As your company grows and evolves, so too should your operations. It’s not just about working harder; it’s about working smarter.

Business Operations Needs Marketing

Just as your business requires effective operations to run smoothly, it also needs a marketing strategy to attract customers and drive growth.

Simply leading your customers to your business is not enough; you need to provide compelling reasons for them to engage with your products or services. It’s not merely about actions; it’s about creating meaningful connections that inspire customer loyalty.

The Basics of Marketing

Your business operation will make people stay and trust your business, but how do you get them to know you in the first place?

The power of marketing lies in its ability to guide customers toward beneficial actions.

But remember, it’s not just about telling your customers what to do; it’s about highlighting how they stand to gain from doing business with you.

In this narrative, your customer is the hero. So, make sure to offer clear benefits for them instead of making it all about you and your company.

Two Brothers Creative: Content in a Box

Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged.

Download the 6-step Marketing Plan pdf to get your strategy started. Don’t make the same mistakes other businesses make, and thrive for years to come.

Succeed in Marketing with The Easy Box

Don’t know where to start with your marketing strategy? With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.

Forget all about long hours and marketing failure; this is marketing made easy.

Paid Online Advertising: How to Do it Right

Posted on August 21, 2023August 28, 2023 by Julia Genoves

The Secrets to Paid Digital Ads: How to Do it Right

Is paid online advertising giving you a headache? Businesses struggling with paid ads are more common than you think; we know that when we started, this was one of our biggest struggles as well, but we found a way to do it more effectively!

In this Midwest Mindset episode (or the Omaha Podcast,) AnnMarie Fereday and Matt Falcon from Refine Digital Marketing join us to discuss how to do paid advertising right without wasting your money on the process.

What Is Paid Online Advertising?

Paid online advertising is a marketing strategy that involves paying for ads to be displayed on various online platforms and in front of different people while they are surfing the internet, like the short video clips you see before your youtube video starts.

Paid ads allow you to reach a wider audience and engage with people who may have never heard of your product or service before.

The magic of online advertising is that you have the opportunity to showcase your offerings to users who are actively searching for something that you have to offer.

These ads can appear in search engine results, social media feeds, or on relevant websites, grabbing the attention of potential customers.

Read the full transcript

The Customer Journey

The first step to doing paid advertising right is to understand your customer’s journey. This refers to the steps a customer takes from the moment they become aware of your brand to the point of making a purchase or taking any desired action.

Imagine a customer journey where a person is searching for a new smartphone. They start by seeing an ad on social media, sparking their interest.

They then conduct online research, comparing different models and reading reviews. After narrowing down their options, they visit a retailer’s website and explore the product features in detail. Finally, they make a purchase online.

By mapping out the customer journey, you can identify the key touchpoints where you want to engage and influence your potential customers. Paid media can be vital in guiding customers through this journey and ultimately closing the sale.

Paid Online Advertising is All About Behavior

Next, you need to know your target audience’s behavior patterns. These will indicate a readiness to buy from you.

By understanding and aligning with the behavior your target audience needs, you can position your ads on the platforms where they are most likely to convert into customers.

By analyzing data and insights, you can identify your target audience’s preferences, interests, and online behaviors. Let’s say you want to promote your new sports water bottle.

After analyzing customer behavior data, you discover that your audience tends to search for workout accessories in the early morning; with this information, you can now strategically place paid ads on social media platforms and search engines during these peak times.

Different platforms offer different opportunities to connect with your target audience. For example, if your audience is more likely to buy or become leads through Facebook or Instagram, it makes sense to focus your paid advertising efforts on these platforms.

Be Consistent to Reach Best Paid Online Advertising Results

Consistency is key when it comes to paid advertising. Instead of relying on just one ad, re-target your audience with consistent content across multiple platforms.

By keeping your brand in front of your target audience consistently, you increase brand recognition and engagement.

Utilize various channels such as social media, email marketing, and personalized connections to ensure that your message resonates with your audience and reinforces the value you offer.

This way, when they are ready to purchase, you will be at the front and center of their minds and their computers.

Hire a Paid Online Advertising Expert

Nebraska can be a competitive place to grow your business; believe us, we have been there. So, to navigate the complexities of paid advertising, consider hiring a professional in your area.

With their expertise, they can help you define and reach your specific target audience, optimizing your campaigns for better results.

Defining an audience and doing paid ads can take a lot of time that most of us don’t have, so a professional can also help with that.

Remember: there are a lot of companies that will try to just get money out of you. Look for a transparent company that can demonstrate a clear return on investment and provide analytics-backed results.

A reliable professional will not only be able to explain the outcomes but also have a well-thought-out strategy to guide your advertising efforts.

How much should you spend on paid ads?

When starting out, it’s wise, to begin with a smaller budget, such as $50 to $100, to test and evaluate what works best for your brand.

This allows you to determine which strategies and platforms are more effective and give you the best ROI results.

Before investing more in paid ads, consider the lifetime cost of your clients: how much does retaining a client for life cost?

If you cater to big B2B clients who invest millions in your services, maybe you want to have a higher budget.

Organic Content And Paid Online Advertising

Lastly, It’s important to note that paid ads are much more effective when you have a solid website and a good organic content marketing strategy.

Your paid ads should always complement your organic marketing efforts rather than replace them entirely.

While paid media helps introduce your brand to new users, organic media fosters credibility and maintains engagement with your existing followers.

Both approaches are valuable and should work hand in hand to maximize your marketing impact. Once you see the results of combining these strategies, you will be as impressed as we were.

Start Your Paid Online Advertising

We know that building an effective marketing strategy in Omaha can be hard. Whether you want to start paying for online ads or need help building a solid and strong content marketing strategy, we can help you!

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged.

Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Avoid Business Failure: Don’t Kill Your Company

Posted on August 14, 2023October 20, 2023 by Julia Genoves

How to Kill Your Business: Avoid Failure

Ready to avoid business failure? The hard reality is that a significant number of businesses don’t make it past their initial five years. If you don’t want to become part of this statistic, keep reading.

By understanding the reasons behind business failures, you can avoid making the same mistakes in your company and create a strategy to build a successful business. In this Midwest Mindset Episode (or the Omaha Podcast), we go through all the things you need to do and don’t do.

Marketing to Avoid Business Failure

The number one mistake businesses make is… you guessed it: marketing. Businesses will usually take a bad marketing approach or won’t focus on marketing at all.

A lack of a marketing strategy can prove to be a costly mistake. Marketing isn’t just about having a logo and an active Instagram account. It’s about finding your potential customers, engaging with them, understanding their needs, and showcasing how your product or service can solve their problems or enhance their lives.

Read the fu ll transcript.

Not Having a Target Audience

Most entrepreneurs that fail at marketing do because they don’t really know who they are marketing for. Take the time to investigate your market and find the niche that you want to target with your strategy.

Then, think of your marketing strategy as your company’s master game plan, designed to attract those specific prospective consumers and convert them into loyal customers.

Remember, marketing is not a one-time event but a long-term investment. A well-crafted and executed marketing strategy can be your most powerful tool for business growth in the long run.

Imitating Others

It’s easier for small companies starting out to look up to other big brands for inspiration and even do what their competitors are doing; however, when it comes to running your business, this is not a good idea. Here’s why.

Larger corporations operate on an entirely different scale and with vastly different agendas than small businesses. They have big budgets, extensive resources, and a broad customer base, which allows them to experiment with various strategies, things that are simply not feasible for smaller companies.

Trying to emulate these giants is like trying to fit a square shape into a round hole – it just doesn’t work. The business landscape isn’t one-size-fits-all; what works for a multinational conglomerate may not work for a local pop shop or an online startup.

So, instead of mimicking what the big players are doing, focus on carving out your own unique path. Understand your business’s strengths, harness them, and build strategies tailored to your specific needs and goals.

Being On Every Social Media

In the constantly changing and evolving world of social media, it might seem like a necessity to be on each platform and have a constant stream of content; that’s why a lot of companies starting out do so. However, this it’s not the way to do social media.

Each social media platform has a distinct demographic and vibe. Instead of spreading yourself thin across all platforms, find out where your target audience hangs out the most.

Once you’ve identified your niche, focus your energy on creating engaging content for that platform. This approach is more sustainable and effective in building a strong online presence and fostering a loyal community around your brand.

Remember, in business, It’s not always about doing more but about doing what’s strategic for business growth.

Avoid Business Failure: Seek Professional Help

Now, managing a business’s social media presence, online image, and e-commerce store can feel overwhelming. And it’s perfectly okay to seek help. A lot of small businesses won’t ask for help because they are afraid of the cost or think the results of a social media strategy are not worth it.

However, having a bad social media strategy can be more costly. There are professionals out there who eat, sleep, and breathe digital marketing. They can help you strategize, create compelling content, engage with your audience, and manage your online store, delivering successful results.

Metrics

One of the most critical elements of a successful company is its ability to measure and understand its performance. That’s where metrics come into play!

Think of metrics as your business’s vital signs. Just like a doctor checks your heartbeat and blood pressure to assess your health, metrics provide a snapshot of your company’s well-being. They help you keep an eye on your business’s pulse, signaling when things are going well and alerting you when there’s trouble brewing.

Becoming a metrics-driven business means making decisions based on data, not hunches or guesswork. It’s about using numbers to guide your strategy, set clear goals, and track progress. Whether it’s measuring sales growth, customer satisfaction, or product usage, metrics offer invaluable insights that can drive your business forward.

Not Having a Sales Conversion and Nurturing Strategy

Your customers are the stars of the show. Without them, there wouldn’t be a show at all! That’s why creating a dynamic sales conversion and nurturing strategy is so important; it’s your ticket to building trust, standing out from the crowd, and, most importantly, showing your customers how much they matter.

A lot of businesses skip this step because they don’t even know that a conversion strategy is possible. A sales conversion and nurturing strategy isn’t just a fancy business term; it’s your game plan for winning over potential customers and keeping them returning for more. It’s about showing your customers that they aren’t just another number but the heart and soul of your business.

Here’s where the magic happens. Instead of simply selling a product or service, focus on selling solutions. Show your customers how your offerings can solve their problems or make their lives easier. Remember, it’s not about you. It’s all about them.

Once a customer is on board, it’s time to nurture that relationship. Show them they’re valued, listen to their feedback, and strive to meet their evolving needs. This not only fosters loyalty but also turns your customers into brand ambassadors who will spread the word about your business.

Start Your Marketing Strategy and Avoid Business Failure

Download the 6-step Marketing Plan pdf to get your strategy started. Don’t make the same mistakes other businesses make, and thrive for years to come.

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

How to Write The Best Podcast Description

Posted on August 10, 2023October 23, 2023 by Julia Genoves

Here’s How You Write The Best Podcast Descriptions

Podcast descriptions: why are they even necessary? In recent years, podcasts have become a great way to share your message with the world, but it’s important to write good episode descriptions to attract listeners.

A poorly crafted podcast description can be a major deterrent for potential listeners. This is because listeners often decide whether to tune in based on the description alone. If it’s vague, rambling, or filled with technical jargon, they’re likely to skip over your podcast in favor of one that better communicates its content and value proposition.

How to Build a Digital Marketing Strategy in 2023

Start Your Podcast Descriptions With a Strong Hook

A good podcast episode description is clear, concise, and engaging. It should accurately describe the content of your episode and give listeners a reason to tune in. Not sure how to start? Don´t worry, here are some tips for writing good podcast episode descriptions.

The opening line of your podcast description holds immense power. It’s the bait that lures listeners in, compelling them to delve deeper. Commence with a provocative question or an intriguing statement that ignites curiosity and makes listeners yearn for more.

For instance, instead of starting with: “This podcast discusses marketing strategies…” try something more engaging like: “Ever wondered why some brands conquer the market while others fade into oblivion?” This not only piques interest but also directly communicates the value you’re offering.

Be Clear and Concise

The phrase ‘less is more’ perfectly encapsulates the essence of writing podcast descriptions. Your podcast description should be clear and concise. Here are three tips to achieve a straight-to-the-point description:

Avoid Jargon: Unless it’s a specialized podcast, keep technical language at bay. You want your content to be accessible to everyone, not just a select few.
Be Direct: Don’t beat around the bush. State what your episode is about in the first few lines. This shows respect for your listeners’ time and helps them decide quickly whether this episode is for them.
Set Expectations: Let your listeners know what they can expect from your episode. If you’re discussing a specific topic, mention it. If you have a special guest, name them. This gives potential listeners a clear idea of what they’re signing up for.

Use Keywords in Your Podcast Descriptions

Crafting your podcast description isn’t just about conveying what it’s about; it’s also an opportunity for strategic SEO (Search Engine Optimization). By incorporating relevant keywords that your target audience would likely use in their searches, you can boost your podcast’s visibility in search results, thereby attracting a wider listenership.

For example, if your podcast revolves around digital marketing trends, incorporate specific keywords like “social media strategies,” “content marketing tips,” or “SEO best practices.” This not only gives potential listeners a clear idea of what to expect but also improves your chances of appearing when they search for these topics.

Remember, the key is to weave these keywords in naturally. Don’t shoehorn them in; your description should still read smoothly and engagingly.

Highlight the Benefits of Your Episode

What can listeners expect to learn from your episode? How will your episode make their lives better? Make these benefits the star of your description to entice listeners to press play.

Let’s say your episode features an interview with a successful entrepreneur. Instead of writing, “In this episode, we interview successful entrepreneur Jane Doe,” highlight the benefits like this:

“Ever dream of launching your own business? Join us in this episode as we sit down with Jane Doe, a self-made millionaire. Jane spills the four secrets of her success so you can start revolutionizing your business in an easy and affordable way.”

Make Your Podcasts Descriptions Personal

Let your personality shine through in your podcast description. Share your passion for your topic and let listeners know why you’re excited to be creating this episode.

This is your opportunity to connect with your audience on a personal level. Show them why this episode thrills you and why they should share in your excitement.

Proofread Podcasts Descriptions Carefully

Before you press that ‘publish’ button, take a moment to meticulously proofread your podcast description. Even the smallest typo, grammatical error, or awkward phrasing can tarnish your professional image and turn potential listeners away.

Having grammatical mistakes can also affect your SEO score, which can reduce your visibility and reach in search engine result pages.

A finely tuned, error-free podcast description not only makes an excellent first impression but also signals your commitment to quality. This attention to detail can be the deciding factor for listeners when choosing your podcast over others.

A podcast description is a short summary of your podcast that appears on podcast directories and streaming services. It’s important to write a good podcast description because it’s one of the first things potential listeners will see, and it can make or break whether they decide to tune in.

Here Are Some Additional Tips for Writing Podcast Descriptions

Use active voice: The active voice is your ally in creating engaging and clear descriptions. It places the subject at the center of the action, making your sentences more direct and dynamic.

Use strong verbs: Strong verbs inject energy and clarity into your sentences. They paint a vivid picture and allow your listeners to visualize what they’re about to hear.

Vary your sentence structure: Variety is the spice of life, and this holds true for sentence structures too. Alternating between short and long sentences can make your writing more rhythmic and enjoyable to read. Having different structure descriptions can also help you identify which one works best for your readers and engage more listeners with your content.

Use humor or personal anecdotes: Never underestimate the power of a good laugh or a relatable story. These elements can add a human touch to your description, making it more engaging and memorable.

End with a call to action: a compelling CTA can significantly increase listener engagement.

Tell your listeners what you want them to do after reading your description. Do you want them to subscribe to your podcast? Share it on social media? Visit your website? Let them know what you want them to do, and make it easy for them to do it.

By following these tips, you can write great podcast descriptions that will attract more listeners to your podcast.

Good Podcast Descriptions:

If you are still unsure how to start or what words to use, check out the following examples as inspiration for your own unique podcast episode description.

“The Tim Ferriss Show” is a weekly podcast where Tim Ferriss interviews world-class performers, from athletes to artists to entrepreneurs. Ferriss asks his guests about their habits, routines, and philosophies for success. The podcast is informative and entertaining, and it’s a great way to learn from some of the most successful people in the world.

“The Joe Rogan Experience” is a long-form conversation show with Joe Rogan, a comedian and UFC commentator. Rogan talks to a wide range of guests, from comedians to scientists to politicians. The podcast is known for its free-flowing conversations and its willingness to tackle controversial topics.

“Serial” is a true-crime podcast that covers unique cases in each season. The podcast is well-reported and engaging, and it’s a great example of how podcasts can be used to tell compelling stories.

Here Are Some Before and After Examples

Before: The advantages of opening a savings account

After: Never make this mistake with your money!

Before: How to balance a checkbook

After: Do you know this simple trick to balance a checkbook?

Before: How to use The Content Box

After: Ready to master The Content Box in 3 easy steps?

These are just a few examples of good podcast descriptions. By following the tips above, you can write great podcast descriptions that will attract more listeners to your podcast.

Additional Tips for Writing Podcast Descriptions:

Relate to the listener by describing a challenge they struggle with and highlighting the problem. This not only shows that you understand them but also positions your podcast as a potential solution.

For example, if you’re interviewing a financial expert, start your description by talking about how many people struggle with their finances. This will immediately grab the attention of listeners who are struggling with the same issue.

The ‘one thing’ we will deliver to them in this episode (is the solution).

Once you’ve related to the listener by describing a challenge they struggle with, you need to tell them what they can expect to learn from your episode. What is the one thing you’re going to deliver to them that will help them solve their problem?

What gives the hosts and guests credibility (Why our solution is credible).

Finally, you need to give your listeners a reason to trust you and your solution. How are you qualified to give them advice on this topic? What are your credentials? What makes you an expert?

To wrap up, keep in mind that your podcast description is much more than just a summary of your episode. It’s a unique opportunity to captivate potential listeners, showcase the value you offer, and make a lasting impression.

By following these tips, you can write podcast episode descriptions that are clear, concise, engaging, and credible. These descriptions will help you attract more listeners to your podcast and help you achieve your goals.

Two Brothers Creative: Content in a Box

And listen to our podcast, Midwest Mindset, for more free and helpful resources for your business and podcast marketing every Monday!

If you need help with your content marketing, get started for free when you contact us today.

How to Use YouTube for Business and Actually Make Some Money

Posted on August 7, 2023August 11, 2023 by Julia Genoves

How Your Business Can Make Money On YouTube

How can you use YouTube for business and actually make some money off of it? Is it even possible? YouTube is an unexplored tool for a lot of business owners and left out of a lot of marketing strategies, but the reality is that YouTube is a secret weapon for content marketing, SEO, and monetization! Today, we will tell you all about it.

In this Midwest Mindset (The Omaha Podcast) episode, we’re joined once again by Walt Sanders and Michael Murphy of Omaha’s WMK Media to explore how businesses can make money, generate leads and improve their content strategy with the power of YouTube.

How to Use YouTube for Business: What Does it Take?

Starting your YouTube business venture might seem like a piece of cake at first glance, but it’s more than just hitting the ‘upload’ button every now and then. It’s about crafting a well-thought-out strategy, staying consistent, and dedicating time.

The YouTube game is not a one-and-done deal; it requires consistent and dedicated effort. Consistency is what will keep your audience coming back for more and boost your visibility in YouTube’s algorithm.

Remember that YouTube isn’t just a video platform; it’s a social media space, and people want to connect with your brand. Engage with your viewers by responding to comments, asking for their opinions, and even involving them in your decision-making process.

Read the fu ll transcript.

SEO on YouTube

The first way to YouTube can help you make some money is to use Search Engine Optimization (Video SEO) for people to find you and do business with you.

Remember that Google owns YouTube and is constantly used for search queries, so this is a golden opportunity for your videos to rank on youtube search results.

The first and most essential step in your is keyword research. This process involves identifying target keywords and phrases that people use when searching for content like yours. These keywords should be relevant to your business and have a decent search volume.

Consistency is king on YouTube. Uploading two to three videos per week keeps your channel active and signals to YouTube that you’re a consistent content provider. This will significantly improve your channel’s SEO over time and increase visibility.

How to Use YouTube for Business and Grow Your Audience: Pro Tips

Once you have mastered the art of SEO on youtube and are keeping a consistent schedule, you can move on to more specific tips and techniques to implement in your videos; here are the proven strategies that Walt and Murphy use for their video content creation.

Have a Creative Team

Having a network with other content creators will make your YouTube path more successful. Assemble a creative team that includes other content creators to ensure a constant flow of fresh ideas.

Draft a content map and develop a weekly and monthly plan to create videos. Establish an ecosystem for feedback and mutual assistance, which will not only improve your content but also foster a supportive community among creators.

Be Specific

Carve out your niche on YouTube by clearly defining your channel’s name, brand, and purpose. What’s the core message you want to convey? What kind of content will you create?

The more specific and focused you are, the easier it will be for viewers to understand what you’re all about and relate. Having a specific target audience and topic will also make your content way easier to find in search results.

Networking

YouTube is a fantastic platform for networking. Feature partners and industry peers in your videos to spotlight their work and strengthen relationships. This not only boosts your channel’s credibility but also expands your reach to potential customers.

Featuring your colleagues on your page is a Win-Win situation for them and for your SEO efforts since it’s more likely for your content to get reported and shared. So don’t be afraid to ask people related to your industry to join your YouTube videos.

Having valuable content

The real secret to YouTube’s success lies in delivering valuable content. If you want to stand out and grow, you need to provide something of true worth to your audience.

What challenges can you help them overcome? What unique insights can you offer? By adding value to the YouTube ecosystem, you’ll attract viewers who are seeking the answers you can provide.

Strive to create content that not only addresses these issues but also presents solutions in an engaging and accessible way. This could be through tutorials, expert interviews, behind-the-scenes looks, or even storytelling.

Engage: The First 10 Seconds Matter

The first few moments of your video are the digital equivalent of a first impression. It’s your golden opportunity to pique interest, spark curiosity and draw your viewers in. According to research, you have approximately 10 seconds to engage your audience before they decide whether to continue watching or move on.

To optimize these crucial seconds, start by sparking curiosity. Pose a thought-provoking question, share an intriguing fact, or tease a compelling piece of content that’s coming later in the video.

How to Use YouTube for Business: Be Authentic

The last and probably the most important tip for making money on youtube is to be authentic. Authenticity it’s a fundamental principle for success. Being genuine in your content isn’t just about being honest; it’s about presenting your true self, showcasing your personality, and letting your unique voice shine through.

When you’re authentic, viewers can sense it. They are more likely to feel a connection with you, trust your message, and engage with your content.

So, how do you authentically present yourself on YouTube? Start by embracing your individuality. Each person has a unique perspective and story to tell, so don’t shy away from sharing yours.

Two Brothers Creative: Content in a Box

The Digital Secret To Email Content Marketing

Posted on July 26, 2023August 30, 2023 by Julia Genoves

Email Content Marketing: The Way to Get More Leads

Email content marketing in today’s digital age is more important than ever; since the pandemic and with the evolution of online marketing in the last few years, it has become a major part of a winning digital marketing strategy.

With so much information at our fingertips, it can be difficult for businesses to stand out. That’s where email marketing comes in.

With so many options to market your business on search engines, social media marketing, and traditional marketing, it is important to diversify your content marketing strategy. When done correctly, email marketing can be a powerful tool for driving sales, increasing brand awareness, and generating leads.

Two Brothers Marketing Matt and Ben holding computer

How Email Content Marketing Works

Email marketing is the process of sending promotional messages to a list of subscribers. Not only is it a cost-efficient method of reaching a broad audience, but it also serves as a tool for fostering and strengthening relationships with potential audiences as well as existing customers.

Email content marketing works by sending promotional messages to a list of subscribers. These messages can include product announcements, blog posts, and special offers.

When a subscriber opens an email, the sender can track how they interact with the content. This information can be used to improve future emails and make them more relevant to the subscriber’s interests.

The Benefits of Email Content Marketing

There are many benefits to email marketing, including:

High Return Over Investment (ROI): Email marketing has one of the highest ROIs of any marketing channel. Studies have shown that for every $1 spent on email marketing, businesses can expect to generate $44 in revenue.
Scalability: Email marketing is a scalable marketing channel; think of it as a bag without a bottom. As your business grows, you can easily add more subscribers to your email list.
Measurability: Email marketing is a measurable marketing channel. You can track how many people open your emails, click on links, and make purchases. This information can be used to improve your email marketing campaigns over time. This treasure trove of data helps you understand what’s working and what’s not.
Personalization: Imagine walking into a store where everyone knows your name and your favorite order; it means people know you and remember you; it is like you belong, and it feels pretty good, right? That’s what personalized emails can do. Email marketing can be a personalized channel. Use subscriber data to personalize your emails and make them more relevant to their interests.

How to Write Email Content That Converts

Wondering how to start the perfect email? Don’t worry, we have a blog that talks all about it, but here we give you a quick rundown of the most important points.

The subject line is the first thing your subscribers will see, so it’s important to make it attention-grabbing and relevant to your content.

Avoid using all caps, exclamation points, or spammy language. Instead, focus on writing a clear and concise subject line that will make your subscribers want to open your email.

“For example, instead of “BUY NOW!,” you could use” Discover Your New Favorite Summer Outfit.” The latter gives a hint about the email content and sounds much more appealing.”For example, instead of “BUY NOW!!”, you could use “Discover Your New Favorite Summer Outfit.” The latter gives a hint about the email content and sounds much more appealing.

Keep Your Piece of Content Short and Sweet

In this fast-paced world, people appreciate brevity. When writing your email content, try to get straight to the point. Long, rambling emails can often lead to your message getting lost or your email not being read at all.

To make your content easier to digest, consider breaking it up with bullet points, numbered lists, or images. This will not only make your email more visually appealing but also allows your subscribers to scan through the content quickly.

Use Strong Calls to Action

A Call to Action (CTA) is a prompt or instruction designed to engage a user and encourage them to take a specific action.

Tell your subscribers what you want them to do, whether it’s clicking on a link, visiting your website, or making a purchase.

“Your CTA should be clear and easy to follow. If you want your subscribers to visit your website, provide them with a button or link and a compelling reason to click on it. For instance,” Explore our new summer collection.” Your CTA should be clear and easy to follow. If you want your subscribers to visit your website, provide them with a button or link and a compelling reason to click on it. For instance, “Explore our new summer collection.”

Personalize Your Email Content Marketing Efforts

Personalization goes a long way in making your subscribers feel special. It shows that you value them as individuals and not just as part of a mass email campaign.

You can personalize your emails in various ways, such as by using their names or referencing their interests or past purchases.

Track Your Email Content Marketing Results

Once you start sending out emails, tracking your results and adjusting as needed are important. Use email analytics tools to track open rates, click-through rates, and other metrics. This will help you see what’s working and what’s not so you can improve your email marketing strategy over time.

These insights allow you to see what’s resonating with your subscribers and what’s not. Perhaps your subject lines aren’t engaging enough, or maybe your CTAs aren’t clear. By tracking your results, you can continually refine and improve your email marketing strategy.

The Best Mailing Platforms

Starting an email marketing campaign can be confusing and overwhelming at the beginning, especially when you don’t have a path to follow or a platform to manage your email campaigns and email contact list.

Sure, you can do it all by yourself, but if you are looking for a subscription that makes your emailing easier and optimized, here are our favorite ones.

Mailchimp

Mailchimp is renowned for its all-in-one marketing platform. It caters to businesses of all sizes and offers a range of features, including email automation, audience segmentation, and detailed analytics.

This email service also has a free plan for up to 2,000 subscribers for smaller businesses or if you are just starting out and want to get the hang of it before committing to the platform. This free version and its other affordable prices make it an excellent option for any kind of business.

ActiveCampaign

ActiveCampaign stands out for its advanced automation capabilities. It allows you to create powerful, automated marketing campaigns that can help increase engagement and conversions.

While it doesn’t offer a free plan at the moment, it is still an affordable option to maintain your emails and contacts organized.

Brevo

Lastly, Brevo is another highly recommended platform. Notable for supporting growing businesses that are ready to take their email to the next level.

Brevo offers both email and SMS marketing services. This dual functionality allows businesses to reach their audience through multiple channels, increasing their chances of engagement and visibility.

The Best Email Course

If you already started with email marketing and want to go the extra step or want to be as ready as you can before launching your first email campaign, here are the four courses we recommend to become a full email marketing specialist.

HubSpot Academy

HubSpot’s free certification course provides you with the knowledge and practical skills needed to create an effective email marketing strategy within their platform and other CMS.

It’s a great resource for those looking to gain a solid understanding of email marketing principles and best practices.

Coursera

“Coursera offers numerous email marketing courses from reputable institutions. Among these isGoogle’ss””Think Outside the Inbox: Email Marketing” course, which provides valuable insights into email marketing.”Coursera offers numerous email marketing courses from reputable institutions. Among these is Google’s “Think Outside the Inbox: Email Marketing” course, which provides valuable insights into email marketing.

This course will take you from the most basic email knowledge to more advanced strategies to boost your emailing campaign.

SkillShare

The Email Marketing Essentials course of SkillShare focuses on the essentials of email marketing, providing learners with the necessary foundation to start their email marketing journey.

This course will give you the basic information to jump-start your email marketing efforts and do it the right way.

Omnisend Academy
Omnisend Email Marketing Fundamentals is a course that offers a comprehensive course on email marketing. It covers everything from the basics to more advanced topics, making it suitable for learners at all levels.

Conclusion

Content marketing is a powerful tool that can help businesses of all sizes achieve their marketing goals. Email marketing can be a cost-effective way to drive sales, increase brand awareness, and generate leads.

Following the tips in this article, you can write effective email content to help you achieve your digital marketing goals.

Two Brothers Creative: Content in a Box

How to Succeed in Digital Marketing

Posted on June 19, 2023June 21, 2023 by Julia Genoves

Succeed in Digital Marketing Through Your Failures

How do we succeed in digital marketing and grow from our failures in this rapidly changing digital world? Well, marketing failures are more common occurrences than many of us realize, especially for small businesses starting out.

While it’s easy to feel disheartened and overwhelmed by these setbacks, we can grow stronger to develop effective content marketing strategies. In this Midwest Mindset for Marketing (The Omaha Podcast), Gwenn Aspen, the CEO, and co-founder of Anequim, shares her fair share of marketing failures and how she overcame them.

Gwenn Aspen’s Story: Turning Failure into Success

Gwenn Aspen, a dedicated business owner, was determined to prioritize her company’s operations and nurture the relationships she had with her clients. As a result, she found herself with little time to devote to marketing. Believing that the task was too large to handle on her own, Gwenn and her team decided to hire a marketing agency.

As time passed, Gwenn noticed that her business growth primarily stemmed from referrals and networking rather than any tangible results from the marketing agency’s efforts. This realization led her to conclude that her marketing strategy was failing and providing no return on investment (ROI).

Read the fu ll transcript

And after investing a considerable sum of money in a Google ad campaign that fell flat, Gwenn and her team felt disheartened; and to make matters worse, the marketing agency she worked with was deceptive and failed to explain the results correctly.

However, Gwenn’s experience taught her a crucial lesson that she wouldn’t have learned otherwise: marketing should not be that hard; it should be easy to understand and accessible, not an opportunity for agencies to take advantage of your business.

Through this experience, she knew she needed to find a strategy that she and the Anequim team could understand, track, supervise, and work on. But more importantly, she understood that marketing failures are a normal part of a business journey.

Do You Need to Be a Marketing Expert?

Turning marketing failures into success doesn’t necessarily require you to become an expert in the field. Instead, it’s about understanding the basics of your audience and continually evaluating its performance. By doing so, you can identify areas for improvement and build on what’s working well.

Gwen’s journey serves as a prime example of this approach. After realizing that her marketing efforts were failing, she decided to take a more hands-on role in her company’s marketing strategy.

So, how do you turn your marketing failures into success? You need a basic grasp of who your audience is and how your marketing strategy is performing, to keep doing what’s working and improving what’s not.

This basic information, like your target audience, buyer persona, and social media presence will push your digital marketing forward.

However, If you’re struggling with a content marketing agency that isn’t fully explaining or gatekeeping information, don’t worry that much; you can always change strategy. Believe us, even the most experienced and successful organizations have had this problem.

This shouldn’t be taken as a step back or failure but rather an opportunity to change and invest in a strategy that will pay off and that your business can learn from,

How to Succeed in Digital Marketing: Be Patient and Embrace the Cringe

Marketing can be a slow process, and while it’s easy to become impatient or discouraged when results don’t materialize immediately, it’s crucial to remember that many aspects of digital marketing take time to show significant results.

One prime example is Search Engine Optimization (SEO). SEO is a critical component of any digital marketing strategy, but it can take months of consistent effort before tangible results become evident.

Don’t be afraid to make a fool of yourself or experiment with unconventional ideas. The truth is, some of your boldest attempts might not resonate with your audience, but they will undoubtedly teach you valuable lessons about what works and what doesn’t.

Embracing the cringe means making content out of your comfort zone, but it also means being open to feedback, both positive and negative. Constructive criticism can help you identify areas for improvement and refine your digital marketing strategy.

Remember: Success in digital marketing is often the result of learning from setbacks, refining your approach, and continually adapting to the ever-evolving landscape.

Keep pushing forward, and embrace the lessons that failure teaches. With time and persistence, you’ll unlock the perfect formula for digital marketing success.

Choose a Transparent Company That Shares Information and Tools

If you hire a marketing company for your content strategy, when selecting an agency, look for one that is easy to talk to and transparent about what they do.

A genuine marketing agency will share all the tools and insights on what is working for your company. Transparency and open communication are essential for fostering a healthy and productive relationship between your business and the agency.

Tips for Marketing Success:

So, now that we have gone through all this information, here is a recap of Gwenn’s tips to transform failure into success

Know where your leads are coming from: This insight helps recognize what your marketing strategy needs and should look like; for Gwen, this meant shifting her focus and resources to the channels that were generating results.

Monitor your marketing performance: Gwen learned the importance of regularly tracking the performance of her marketing campaigns. By doing so, she could identify which tactics were effective and which needed improvement.

Adapt and refine your strategy: Become involved in her marketing efforts, and start experimenting with different strategies and techniques. This will allow you to fine-tune her marketing approach and optimize it for better results.

Collaborate with trustworthy partners: transparent professionals who genuinely care about their client’s success are the people you want to surround yourself with. Avoid scammy marketing agencies that only want your money.

Maintain open communication: Establish clear lines of communication with your team and external partners. This allows you to stay informed about her marketing campaigns’ progress and make data-driven decisions.

Marketing Failures Are the Way to Succeed

Lastly, patience, perseverance, and a willingness to learn from mistakes are crucial ingredients for turning marketing failure into success.

So go ahead, embrace the cringe, and watch your business flourish with the support of a transparent and communicative marketing agency.

In the end, marketing can be about having fun and embracing the embarrassment that comes with making wild ideas into reality. Sure, it’s also about perseverance, persistence, and data, but with a little bit of fun and letting your imagination run free, it can also be a very fun and fulfilling experience.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

If you need help with your marketing, we are here for you. At Two Brothers, we are passionate about helping entrepreneurs and business owners like you because we believe every business deserves affordable and effective marketing.

Watch the full video podcast:

The Best Omaha SEO Strategy For Business

Posted on June 6, 2023August 31, 2023 by Julia Genoves

The Best Omaha SEO Strategy

Creating an Omaha SEO Strategy for local businesses can seem daunting, but it doesn’t have to be.

By thoughtfully implementing search engine optimization (SEO) and keeping up with the latest industry trends, you can easily create compelling content to help your business reach the right audience.

In this blog post, we’ll provide insider tips on developing an effective SEO plan tailored to create compelling content.

How to Use an Omaha SEO Strategy for Content

You’ll learn how to incorporate keyword research into your workflow and increase organic traffic from search engine results pages with each piece of unique content you produce.

With these expert tips in tow, you’ll be able to make sure that every piece of content you write is optimized for maximum visibility and impact.

In today’s digital age, having a website or social media presence is no longer enough. With millions of web pages and blog posts published every day, standing out from the crowd and reaching your audience requires a well-crafted content marketing strategy that’s optimized for search engines.

What is SEO?

But what does that mean, exactly? Well, in a nutshell, SEO (search engine optimization) is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs) for specific keywords and phrases.

By creating quality content that’s relevant to your targeted audience’s search queries, you can increase your visibility, drive organic traffic to your site, and ultimately convert those visitors into paying customers.

So, how do you create an SEO content strategy that works? Here are some practical steps to get started:

Step 1: Research Your Audience and SEO Keywords

Before you start creating any type of content, it’s essential to understand who your target audience is and what they’re searching for.

By researching your audience’s needs, interests, pain points, and search behavior, you can identify the keywords and phrases they use to find solutions to their problems.

For example, if you’re a local pizza restaurant in Omaha, your targeted audience might search for keywords such as “best pizza in Omaha,” “pizza delivery near me,” or “family-friendly pizza restaurant.”

If you are still wondering how to start and what keywords are the best for your audience, listening to our Midwest Mindset for Marketing podcast can help you better guide you to understand your audience.

Step 2: Omaha SEO Strategy For Content and Topics

Once you’ve identified your targeted audience and keywords, it’s time to determine the type of content that will best suit your audience’s needs and search intent.

Different types of content, such as blog posts, landing pages, videos, infographics, or social media posts, can be used to target different stages of the customer journey and achieve different marketing goals.

For example, if your goal is to attract new customers, blog posts that educate your audience about your products or services or answer their frequently asked questions can be a great starting point.

On the other hand, if your goal is to convert visitors into leads or sales, landing pages that offer a free trial, demo, or consultation can be more effective.

To determine the content topics that will resonate with your targeted audience and align with your business goals, you can use a content mappings tool such as HubSpot’s Content Strategy Tool or Ahrefs’ Content Explorer.

These tools allow you to discover popular content topics in your industry, analyze their performance metrics, and create a content plan that covers all stages of the customer journey and aligns with your SEO and marketing strategies.

Step 3: Optimize Your Omaha SEO Strategy

Once you’ve identified your targeted audience, keywords, and content topics, it’s time to create high-quality content that’s optimized for search engines.

Here are some best practices to keep in mind:

Use long-tail keywords

Long-tail keywords are more specific and less competitive than short-tail keywords, which makes them easier to rank for and more targeted to your audience’s search queries.

Use long-tail keywords in your title, meta description, headings, and copy to improve your SEO score and visibility on Google and other search engines.

Meta descriptions

Meta descriptions are the short snippets of text that appear under your page title in the search results. They provide a brief summary of your content and can influence whether or not a user clicks on your page.

Use your target keywords and a persuasive call-to-action in your meta description to entice users to click on your page.

Headings and subheadings

Headings and subheadings not only make your content more readable and organized, but they also provide context to search engines about the structure and hierarchy of your content. Use your target keywords in your headings and subheadings to signal to search engines what your content is about.

Internal and external links

Internal links are links within your site that point to other relevant pages or blog posts, while external links are links to other authoritative sites that provide additional value to your readers.

Use both types of links in your content to provide a better user experience and signal to search engines that your content is trustworthy and relevant.

Multimedia

Images, videos, infographics, and other multimedia not only make your content more engaging and shareable but also provide additional opportunities to optimize your content for search engines. Use descriptive file names, alt text, and captions to help search engines understand the content of your images and multimedia.

Step 4: Measure and Improve Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is just the first step.

To ensure that your content marketing strategy is effective and generates results, you need to measure and analyze your content’s performance metrics, such as traffic, engagement, conversion rates, and revenue.

Tools such as Google Analytics, Ahrefs, or SEMrush can help you track and analyze your content’s performance metrics and identify opportunities for improvement.

By measuring the impact of your content on your business goals and iterating on your content marketing strategy based on data and feedback, you can continuously improve your content’s effectiveness and ROI.

Step 5: Promote Your Content

Finally, promoting your content through social media and outreach is an essential part of any SEO content strategy.

By sharing your content on social media platforms such as Facebook, Twitter, LinkedIn, or Instagram, you can reach a wider audience, drive traffic to your site, and build brand awareness.

In addition, outreach to influencers, bloggers, journalists, or other relevant websites can help you build backlinks, increase your domain authority, and generate more traffic and visibility for your content.

By leveraging social media and outreach to amplify your content’s reach and impact, you can maximize the ROI of your SEO content strategy and achieve your marketing goals.

The Essential SEO Strategy Tools

By using keyword research tools such as Google Keyword Planner or SEMrush, you can identify the search volume, competition, and relevance of different keywords and choose the ones that are most relevant to your business and audience.

These are some of my favorite tools to use for SEO:

Google Keyword Planner

A powerful and free keyword research tool offered by Google, the Keyword Planner helps you discover new keywords related to your business, their search volume, and their competitiveness.

It also provides insights into keyword trends and enables you to create and optimize your Google Ads campaigns for better performance.

SEMrush

SEMrush is an all-in-one SEO and digital marketing suite that offers a comprehensive keyword research tool.

With its extensive database of over 20 billion keywords, you can identify high-performing keywords, analyze search volume, competition, and keyword difficulty, as well as uncover long-tail keywords and phrase matches.

SEMrush also offers competitor analysis, backlink analysis, and site audit features, making it a versatile choice for any digital marketer.

MOZ

MOZ is another popular SEO toolset that includes keyword research capabilities. Its Keyword Explorer feature helps you find the most relevant keywords for your business by analyzing search volume, competition, and organic click-through rates.

Additionally, MOZ offers a range of other SEO tools, such as rank tracking, site audits, and backlink analysis, making it an excellent resource for optimizing your website’s overall SEO performance.

Competitor Analysis

Monitoring your competitors’ SEO strategies can provide you with a wealth of information to improve your own campaigns.

By analyzing their keyword usage, backlink profiles, and content strategies, you can identify gaps and opportunities to outperform them in search rankings. Tools like SEMrush, MOZ, and Ahrefs offer competitor analysis features that can help you keep a close eye on your competition and stay ahead of the game.

Crafting Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is an essential part of any digital marketing strategy.

By following these practical steps, you can create high-quality content that attracts organic traffic, engages your target audience, and drives more sales.

Remember, the key to a successful SEO content strategy is to understand your audience, research your keywords and content topics, optimize your content for SEO best practices, measure and improve your content’s performance, and promote your content through social media and outreach.

By continuously iterating on your content marketing strategy based on data and feedback, you can stay ahead of the competition, rank higher on search engine results pages, and achieve your business goals.

So what are you waiting for? Start creating an SEO content strategy that works for your business today.

Content Marketing in the Age of the Algorithm Is Overwhelming

Are you feeling overwhelmed by the demands of content marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced content marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.