Street Marketing: A Content Marketing Solution

Posted on May 16, 2023May 22, 2023 by Julia Genoves

Street Marketing as a Content Marketing Solution

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.

On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.

Street Marketing An Affordable Content Marketing Solution

What is street marketing?

Read the full transcript

So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces.

It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.

Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.

Benefits of Street Marketing: Connecting with customers

For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal.

As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand.

In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.

The Affordable Way to Marketing

As discussed in the episode, there are many ways to market your business that don’t cost anything; but street marketing is definitely one of the more affordable and effective options to bond with your community.

Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment.

If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs, or collaborate with local talents, associations, and other businesses.

Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or tv commercials can be even more effective and profitable.

Confidence: The Secret to Street Marketing

As someone that has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.

Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value.

Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.

If we never pushed, we could’ve faded away easily…
Mike Tyler

He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.

Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.

Own Your Brand And Make People Part Of It

Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy.

Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand.

And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content.

Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secret to a thriving street marketing strategy.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

How to Price Your Services: All The Basics You Need to Know

Posted on May 16, 2023May 19, 2023 by Julia Genoves

How to Price Your Services: The Secret to Knowing Your Value

Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.

In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it.

Amy-Nakai-interview-on-how-to-price-your-services

Finding the Right Mindset: How Price Your Services

Read the full transcript

The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.

Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!

Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.

“Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.

How to Establish What Your Value Is

What makes your business unique? That boils down to the experience you provide for your customers.

Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.

Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts that know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care.

Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more.

The unique features of your business will be the foundation for knowing and establishing worth.

Make Your Customers Trust Your Value.

Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth.

First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices.

People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.

By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run.

Know How to Price Your Services and Market Your Value

Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.

Showcase Your Results

Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like.

Focus on Emotions and Be Original

While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy.

The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.

How Price Your Services: Show Your Value And Get New Leads

With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original.

At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.

Book a FREE strategy call with Two Brothers TODAY.

A Sales Funnel to Build a Billion Dollar Business

Posted on May 13, 2023May 16, 2023 by Julia Genoves

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.

content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success.

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing.

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business.

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel.

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel.

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise.

Content is Power: Don’t be Afraid to Reveal All Your Secrets

One thing in the business world is for sure: People crave valuable and free information.

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job.

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results.

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions.

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following.

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage.

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens!

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors.

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves.

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

How To Record a Podcast Remotely: Tips and Tricks

Posted on May 9, 2023 by Julia Genoves

How To Record a Podcast Remotely

A few years ago, I was a budding podcaster with a mission to share stories and knowledge with the world. But I faced a significant challenge: I couldn’t always be in the same room as my guests. That’s when I discovered How To Record a Podcast Remotely.

Through a lot of trial and error (a lot of error), I’ve learned so much along the way.

Today I’ll share my tips and recommendations on recording high-quality remote podcast episodes.

So let’s get started on transforming your idea into an amazing remote podcast episode!

How to record a podcast remotely Two Brothers Creative Podcast strategy

Record a Podcast Remotely: Choosing the Right Platform

The first step in remote podcasting is finding a remote recording platform that suits your needs.

Many options are available, each with its unique features and price points. Some popular platforms include Zencastr, SquadCast, and Riverside. FM.

To choose the right one, consider factors like sound quality, ease of use, and additional features like video podcasting and live streaming capabilities.

For my podcast, I found SquadCast to be the perfect fit, with its intuitive interface and high-quality audio recording.

Ensuring a Stable Internet Connection

When recording a remote podcast, a stable internet connection is vital for both you and your guest.

A poor connection can result in choppy audio or video, making your podcast difficult to understand or enjoy. To avoid this, I recommend using an Ethernet cable instead of Wi-Fi whenever possible, as it provides a more stable connection.

Additionally, ask your guest to do the same and close any unnecessary applications that might consume bandwidth during the recording session.

Preparing Your Recording Environment

To minimize background noises and ensure the best sound quality, it’s important to create a suitable recording environment.

When I first started, I recorded my podcast episodes in my living room, which was filled with echoes and background noise from the street.

After trying different locations, I finally settled on a small, carpeted room with curtains and soft furnishings to absorb sound. Encourage your guest to find a similarly quiet space and use a good-quality microphone to further improve audio quality.

Mastering Your Microphone Setup To Record a Podcast Remotely

A crucial aspect of remote podcasting is choosing and setting up a suitable microphone.

As I experimented with different microphones, I realized that not all of them are created equal. Invest in a decent microphone to capture high-quality audio, such as the Audio-Technica ATR2100x or the Rode PodMic.

When setting up your microphone, use a stand or boom arm to position it close to your mouth at a 45-degree angle to avoid plosive sounds. Instruct your guest to do the same with their microphone, ensuring consistent audio quality throughout the podcast episode.

Selecting the Right Headphones

Wearing headphones during your remote recording sessions is essential for two reasons: it prevents audio feedback, and it allows you to monitor your sound quality in real-time.

I learned this the hard way when I had to scrap an entire episode due to an audio issue I didn’t notice during the recording.

Closed-back headphones are ideal for podcasting because they minimize sound leakage, which could be picked up by your microphone. Some popular options include the Sony MDR-7506 and Audio-Technica ATH-M40x.

Encourage your guest to use headphones as well, even if they’re not as tech-savvy or don’t have professional equipment.

Record a Podcast Remotely: Interview and Communication

One of the biggest challenges in remote podcasting is conducting a seamless remote interview.

To ensure a smooth experience, I always schedule a pre-interview call with my guests to test their equipment, internet connection, and the remote recording platform.

This helps identify any potential issues before the actual recording and allows both parties to become comfortable with the setup.

During the interview, maintain clear communication and be patient with any technical difficulties. I find it helpful to establish visual cues, such as raising a hand to signal a question, to avoid interruptions while recording video.

Remember that there might be a slight delay in audio, so allow for brief pauses before responding to your guest.

Taking Advantage of Remote Recording Software Features

Many remote recording platforms offer features that can enhance your podcast episodes.

For instance, most platforms automatically record separate audio files for each participant, making post-production and podcast editing easier. Some platforms also offer built-in live streaming capabilities, allowing you to reach a wider audience through platforms like YouTube and Facebook.

Managing Your Recording Sessions

Organization is key when it comes to remote podcasting.

To keep track of my podcast episodes, I create a shared folder with my guest, where we can both upload our individual audio files and any other relevant materials. This way, we have easy access to everything needed for post-production.

Additionally, make sure to record a backup of your audio to avoid losing valuable content due to technical issues. I learned this lesson the hard way when a software glitch caused me to lose an entire interview.

Post-Production: Enhancing Your Sound Quality

Even with high-quality audio recordings, post-production is necessary to polish your podcast episodes.

During the editing process, focus on eliminating any unwanted background noises, adjusting volume levels, and removing awkward pauses or verbal fillers. There are various podcast editing tools available. These are my recommendations:

Audacity,

Adobe Audition

Descript

For those less experienced in audio editing, consider outsourcing this task to a professional podcast editor. In my early days of podcasting, I found that working with a skilled editor not only saved me time but also significantly improved the overall sound quality of my episodes.

Video Podcasting and Live Streaming

If you decide to venture into video podcasting or live streaming, there are additional considerations to keep in mind.

Ensure that both you and your guest have adequate lighting and a clean, uncluttered background. Test your video setup before the recording session to identify any potential issues, such as poor camera angles or unfavorable lighting conditions.

Live streaming can be a fantastic way to engage with your audience in real time and attract new listeners. However, it requires careful planning and preparation to avoid technical issues and ensure a smooth experience for both you and your viewers.

Promoting Your Remote Podcast

Once your podcast episodes are produced and polished, it’s time to share them with the world.

Social media platforms, such as Twitter, Instagram, and Facebook, are excellent for promoting your podcast and connecting with your target audience. Don’t forget to use relevant hashtags and engage with your listeners by responding to comments and messages.

Additionally, collaborate with other podcasters and industry influencers to expand your reach. I’ve found that being a guest on other podcasts or inviting notable experts to join my podcast has significantly boosted my listener base.

Record a Podcast Remotely

Podcasting has become an amazingly versatile medium for content creators, educators, and entrepreneurs to share their stories and present their ideas.

There are many factors to consider when creating successful remote recordings. These include selecting the right recording platform, preparing and testing the equipment setup, and improving the sound quality of your podcast. Lastly, it’s important to let the world know about your work.

Take the time to cover each step we’ve discussed in detail. This will ensure you get the most out of any podcast session, even when working from home.

Most importantly, have fun creating meaningful podcasts that really resonate with audiences.

And let us know if you need help producing or archiving your podcasts – don’t hesitate to contact us for a free strategy call.

Radio Advertising: The Best Tips for Saving Money

Posted on May 1, 2023May 12, 2023 by Julia Genoves

Radio Advertising: The Best Tips for Saving Money

Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads.

In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.

Don’t Let Nostalgia Influence Your Decision

Read the Full Transcript

Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience.

However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts.

Reset the Way You See Radio Advertising

Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.

For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel.

The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not.

So don’t waste your time on traditional media advertising that plays over the air and doesn’t produce accurate analytics; instead, use media that give you solid results.

And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.

So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work?

Radio Streaming Stations: Affordable and Metric-based

Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more.

In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial.

Pre-Roll Ads

Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.

Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.

Use Local Talent for Radio Advertising

Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!

Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.

Do Your Radio Advertising Research: Market, Message, Media

Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience.

Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad.

Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results.

Content Is Everything. We Make It Easy

Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Video Podcasts: The Benefits for Businesses in Omaha

Posted on April 26, 2023April 27, 2023 by klarinc

The Benefits Of Video Podcasts For Businesses in Omaha

With inflation taking a swing at large and small businesses, many business owners are looking for new and creative ways to market their businesses. If your marketing mainly consisted of posting on social media up until now, you have more effective options.

If you already run a marketing strategy that takes a multipronged approach, your Omaha business can find itself without a lot of options. One area that most businesses haven’t taken advantage of yet is a video podcast.

If you’re not clear about what a video podcast is or its benefits, keep reading for a quick look at video podcasting and what it can do for you.

Matt and Ben from Two Brothers Creative recording an episode for video podcasts.

What Is a Video Podcast?

When most people hear the term podcast, they almost automatically think of the pure audio productions they hear through primary audio streaming services or dedicated podcast apps. These audio podcasts typically cover a specific topic or, in the case of narrative podcasts, tell a story through a series of episodes.

A video podcast takes the same basic approach; it simply makes use of a different medium.

Rather than strictly audio podcast production, video podcasts marry that audio with video.

There are a handful of approaches to this.

Static Image Recording

Static image recording is a bit of a misnomer, but it gets the basic idea across. You essentially take the audio from a traditional recording and import it into video production software.

Then, you use a single, static image as the visual for the video. The same image shows for the entire duration of the video.

In-Studio Recording

For those with the space or access to a professional recording studio, you set up a video camera in the recording space. You conduct and record the episode as you always would, but with the video camera running.

Then, you can splice together the higher-quality audio recording with the video from the camera.

Remote Recording

One of the more common approaches for capturing podcast videos is remote recording. Again, you conduct and record that audio as you usually would. For the video element, you can employ video conferencing software that includes a recording option.

Any or all of these approaches can work for your Omaha video podcast.

Starting a Video Podcast

Starting a video podcast isn’t substantially different from starting a traditional podcast. It begins by choosing a general topic. For businesses, it’s typically something closely related to either the specific company or industry.

For example, an accountant could start a personal taxes podcast or a business taxes podcast. Once you zero in on the topic you want to cover, you must decide on a format.

While there are a lot of different podcast formats out there, most business podcasts will take one of the following formats:

Interview
Solo
Co-host/Conversational

Remember that while you can stick with just one of these formats, you can mix things up by having someone on to interview with a typically solo podcast.

Video Podcasting Gear

If you choose to launch a video podcast, there is some essential gear that you’ll need. The most common equipment includes:

USB condenser microphone
Pop filter
Decent computer
Video recorder
Tripod

There is a lot of other gear that you may want at some point, but those are the bare minimum essentials. You’ll also need some audio and video editing software.

Gearing up and learning how to use that gear is often a steeper learning curve than many people want to deal with. In those cases, outsourcing your video podcast production is often best.

With those video podcasted essentials out of the way, let’s dig into the benefits that video podcasting can bring you.

Branding

Video podcasting is an excellent branding opportunity for you. For one, it lets you get the name of your business out there regularly. It also enables you to work on the logo of your company.

It’s also an excellent opportunity to demonstrate your core brand values. For example, let’s say that you’ve built your brand around friendliness. Your podcast should lean into that value by treating guests with much cordiality.

Returning to the accounting business example above, you might embrace professionalism as a core value if you focus on business taxes and accounting. In that case, you’d want to uphold professional standards on your podcast. For example, you’d probably avoid folksy sayings or foul language.

Expanded Reach

Another critical benefit of video podcasting is expanding your reach and building a bigger audience. While it might not be a significant consideration initially, developing a big enough audience on YouTube can turn the platform into a revenue stream for you.

Videos or just video clips are also very versatile. You can post them everywhere on social media, whether Facebook, TikTok, Instagram, or even Twitter.

Your video podcast is often a source of ready-made content that can reduce the burden of creating all-new content for multiple social media profiles.

Let’s say that you had a fascinating interview on your podcast. The odds are good that you can pull anywhere from 10 to 30 clips from that video. That’s a lot of easy posts for your social media profiles.

SEO

Any business conducting marketing online these days, meaning just about 100 percent of them, must consider search engine marketing. In particular, you must think about SEO for Google, which controls over 90 percent of the search engine market share and effectively writes the rules of SEO.

While it’s probably an oversimplification to say that Google’s algorithms love video, it’s not much of one. Creating a multimedia podcasting strategy that includes video will generally net you better results regarding page rank results.

Of course, this works best when you create an overall marketing strategy. For example, when picking your particular podcast episode topics, you’ll want them to align or dovetail with other marketing content like blog post topics.

Videos often see higher levels of engagement on social media platforms as well. After all, how often do people you know to share a video over a link to something like a blog post? How often have you shared videos?

Build Trust

Building trust with your audience or customer base isn’t an overnight thing, but video can help with that—human beings like seeing other human beings’ faces. True or not, many believe they can evaluate someone else’s character by watching their faces.

How often have you heard people say, “I need to look them in the eye.” That’s just a variation on the theme of wanting to see someone’s face when they, for example, claim the kind of business they run.

Video podcasting also lets people see you interacting with other human beings. If you seem genuinely interested and empathetic toward someone else, it’ll make you seem like someone that most people want to do business with at some point.

If nothing else, you can tip the scale in your direction by letting people see you carrying out your podcasting.

Enhanced Nuance

If you took a speech class or communication class somewhere along the line, you probably heard that a lot of communication is nonverbal communication. Upwards of 80 percent of what we communicate may happen non-verbally.

While a very expressive voice can overcome some of that gap, it can’t overcome all of it. That means that your average, audio-only podcast loses the majority of meaning that the host and any guests might convey.

Let’s say you use many big hand gestures when you talk, even when you speak in the studio. Capturing all of that on video lets your audience interpret your meanings far more clearly and accurately than simply hearing you talk about something.

The video also lets your audience see the facial expressions of everyone involved. While practiced hosts and interviewers will often develop good control over their expressions, that’s generally less true about guests on a podcast.

An excellent facial expression can add layers of nuance to someone’s statements.

A Video Podcast for Your Business

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this daunting and overwhelming.

We are ready to help you no matter how big or small your needs may be. From tips and techniques to equipment recommendations, editing, production, coaching and development, we are here to help – whether you hire us or not.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call today, and let’s talk!

How To Build an Online Presence For Your Local Business

Posted on April 26, 2023May 2, 2023 by Matt Tompkins

Here’s How You Can Build an Online Presence For Your Business

As a business owner, I understand the pressure that comes with marketing. Today I’ll share some of the strategies we’ve used to build an online presence for local businesses in Nebraska and beyond our fair state.

I believe that every business deserves marketing that is affordable and effective. That’s why I founded Two Brothers Creative. Over the past 18 years, my brother and I have made it our mission to help businesses get the affordable and effective marketing they deserve.

Why Building an Online Presence Matters

In today’s digital age, potential customers search online for products and services before making a decision.

A strong online presence helps increase your visibility and attract more customers. Here’s how you can start building an online presence and grow your small business.

Claim Your Google My Business Listing

One of the first steps is to claim your Google My Business listing.

This free tool allows you to share essential business information with potential customers, like your location, hours, and phone number. It also helps improve your search engine optimization (SEO) and makes it easier for customers to find you online.

Create a User-Friendly Website

A high-quality website is crucial for any business.

It’s the first place people go to learn about your offerings. Make sure your website is easy to navigate, mobile-friendly, and contains relevant information. Don’t forget to pay attention to SEO by using keywords related to your products or services.

Build Your Social Media Presence

Creating social media accounts is another essential marketing strategy.

Platforms like Facebook, Instagram, and Twitter help you engage with customers and showcase your brand’s personality.

Share updates, promotions, and even behind-the-scenes content to connect with your audience on a personal level.

Grow Your Email List

Email marketing is still one of the most effective ways to reach customers.

Start building an email list by offering incentives, like discounts or exclusive content, in exchange for signing up. You can also send regular newsletters to keep subscribers informed and engaged with your business.

Leverage Local Partnerships

Partner with other local businesses to strengthen your online presence.

Share each other’s content, collaborate on promotions, or co-host events. By working together, you can expand your reach and introduce your business to new audiences.

Engage in Content Marketing

High-quality content marketing helps establish your business as an authority in your field.

Write informative articles, create engaging videos, or host webinars to share your expertise. Guest posts on other reputable websites can boost your online presence and attract more potential customers.

Harness the Power of Podcasting

Podcasting is a fantastic way to connect with your audience and share your expertise. By creating a podcast, you can provide valuable content while giving your local business a unique voice in the community.

Why Podcasting Matters to Build an Online Presence

Podcasts are becoming increasingly popular, with millions of listeners tuning in daily.

They offer a convenient way for people to consume content while commuting, working out, or doing chores. By starting a podcast, you can tap into this growing audience and strengthen your online presence.

Story Time: A Podcasting Success Story

We worked with a local gym owner who wanted to build an online presence and engage with potential customers.

They started a podcast about fitness tips, nutrition advice, and interviewing local athletes—including a rather talkative parrot who managed to complete a 5k. I’m serious.

The podcast quickly gained traction and attracted new members to the gym, some of whom admitted to joining just to see if the parrot would make a guest appearance.

By adding a podcast with a touch of humor to their marketing strategies, they were able to reach a wider audience and establish their gym as an authority (and a fun place) in the fitness world.

Invest in Search Engine Optimization (SEO)

SEO helps your website rank higher in search results, making it easier for customers to find you.

Optimize your website with relevant keywords, quality content, and a solid linking strategy. Remember, SEO is an ongoing process that requires constant adjustments and monitoring.

Story Time: Build an Online Presence and Finding a Muffin Mascot

When we started working with a local bakery, they had a small social media following and no website. Their claim to fame? A unique blueberry muffin recipe that was the talk of the town.

However, their digital presence was as tiny as the bakery’s secret ingredient: mini chocolate chips!

We helped them create a user-friendly website, set up their Google My Business listing, and grow their social media accounts.

To generate buzz, we decided to have a little fun and create a mascot for the bakery: “Chip,” the lovable blueberry-chocolate-chip muffin.

Chip’s adventures were documented on social media, from saving the day as a dessert superhero to attending local events. The bakery’s followers couldn’t get enough of Chip’s antics, and the hashtag #WheresChip became a local sensation.

Within a few months, their online presence had significantly improved, and they saw a noticeable increase in foot traffic and sales. The bakery even started selling Chip-themed merchandise, turning their tiny secret ingredient into a big success story.

Build an Online Presence: Take Action Today

Taking the necessary steps to establish your online presence and promote your business is only the beginning. There are always inspirations, innovations, trends, and changes to be aware of.

As you continue on your journey, it’s important to remain creative, ambitious, and courageous; if done right, these actions can expand your reach exponentially.

It’s easy to get overwhelmed while striving towards successful business endeavors; however, understanding the realities of time investments and working around them can ensure that you stay on the right path.

Don’t wait any longer! Take action today and make progress toward achieving your business goals.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.

Podcast Marketing Strategy: How To Grow Your Audience

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcast Marketing: How To Grow Your Audience

Are you looking for ways to get more people to listen to your show? Then you probably need a Podcast Marketing Strategy.

After I first started my podcast journey, I realized that growing an audience wasn’t as easy as I thought. I made countless mistakes, and it took me a while to learn the ropes.

That’s why I decided to write this blog post, to share my knowledge and experience with fellow podcasters and help you avoid the same pitfalls I encountered.

Let’s take a look at some powerful podcast marketing strategies that will help level up your listenership game.

The Foundation: Know Your Target Audience

Before diving into any marketing strategies, it’s essential to have a clear understanding of your target audience.

Who are they? What are their interests? Why would they listen to your podcast?

To better understand your audience, consider creating listener personas.

Listener personas are fictional representations of your ideal listeners, including demographics, interests, and preferences. By focusing on these personas, you’ll be able to tailor your podcast and marketing efforts to their needs, increasing the chances of attracting and retaining loyal listeners.

Your Podcast’s Home: Create a Website for Your Podcast

Having a website for your podcast is crucial for several reasons.

First, it gives your podcast a central hub where listeners can find all your episodes, show notes, and additional resources.

Second, it helps with Search Engine Optimization (SEO), making it easier for potential listeners to discover your podcast when they search for relevant topics online.

When creating your website, make sure it is user-friendly and visually appealing. Include an easy-to-use media player for streaming your episodes, and make sure your show notes are well-organized and easily accessible.

Additionally, integrate an email signup form to collect subscribers for future updates and marketing campaigns.

Optimizing Your Podcast Marketing: SEO and Episode Titles

One of the most overlooked aspects of podcast marketing is optimizing your podcast for search engines.

To improve your podcast SEO, start by crafting descriptive and engaging episode titles. This will not only help listeners understand what your episodes are about, but it will also make it more likely for your podcast to appear in relevant search results.

In addition to optimizing your episode titles, include relevant keywords in your show notes and website content. Be careful not to overdo it, as search engines may penalize you for keyword stuffing.

Focus on naturally integrating keywords into your content to improve discoverability without sacrificing readability.

Promote Your Podcast on Social Media Platforms

Social media is a great way to connect with your target audience and promote your podcast.

Share your episodes across various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. Tailor your promotional content to each platform’s specific audience and format to maximize engagement.

When sharing your podcast on social media, don’t just post a link and call it a day. Instead, include captivating captions, images, and teasers that entice people to click and listen. Engage with your followers by responding to comments and questions, and encourage them to share your content with their networks.

Remember that consistency is key. Develop a social media posting schedule and stick to it to keep your audience engaged and informed about your latest episodes.

The Power of Collaboration for Podcast Marketing: Guest Appearances

Collaborating with other podcasters or influencers in your niche can significantly expand your reach and grow your audience.

Guest appearances on other podcasts and inviting guests on your show can introduce you to new listeners who might be interested in your content.

When reaching out to potential guests or hosts, be genuine and explain how your collaboration can benefit both parties. Make sure to research and select guests who are relevant to your target audience and bring value to your listeners.

Once the episode goes live, promote it across your social media channels and encourage your guest to do the same. This cross-promotion exposes your podcast to a new listener segment.

Get Your Podcast Listed on Podcast Apps

To make it easy for potential listeners to find your podcast, ensure it’s listed on popular podcast apps, such as Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Each app has its submission process and requirements, so make sure to follow their guidelines for a smooth listing experience.

Being listed on these platforms increases your podcast’s visibility and accessibility, as many podcast listeners rely on these apps for content discovery. Regularly check your podcast listings and update them as needed to keep your information accurate and up to date.

Leverage Your Show Notes for Promotion and Engagement

Show notes are a valuable resource for both listeners and search engines. Well-crafted show notes can improve your podcast’s SEO, help listeners easily navigate your content, and provide additional value by sharing links, resources, and key takeaways.

To make the most of your show notes, follow these best practices:

Write a brief summary of the episode that highlights the main points.
Include timestamps for key moments or topics discussed in the episode.
Add relevant links to resources, tools, or references mentioned in the episode.
Use bullet points, subheadings, and short paragraphs to make your show notes easy to skim and read.
Integrate your target keywords naturally within the show notes.

By providing informative and well-structured show notes, you’ll offer your listeners added value and improve your podcast’s online discoverability.

Engage Your Listeners and Encourage Reviews

Building a loyal and engaged audience is essential for growing your podcast.

Encourage your listeners to leave reviews on podcast platforms, as this helps boost your podcast’s rankings and increases the chances of new listeners discovering your content.

In addition to asking for reviews, create opportunities for listener engagement by encouraging them to submit questions, share feedback, or participate in discussions on your social media channels or podcast website. By fostering a sense of community, you’ll strengthen your relationship with your audience and keep them coming back for more.

My Personal Success Story: Building My Podcast Marketing Strategy

I remember when my podcast (Midwest Mindset) was struggling to gain traction. The hours of creative work, the bursting ideas, and the conversations—it felt like it was going nowhere because I didn´t have an effective marketing strategy in place.

But by implementing these podcast marketing strategies steps, I was able to steadily grow my audience and turn my passion project into a thriving community.

One particular success story stands out:

I collaborated with a well-known influencer in my niche, and our combined promotional efforts resulted in a significant spike in my listener base.

So, fellow podcasters, take it from someone who’s been there: with a little patience and persistence, you can grow your podcast audience and make your mark in the podcasting world.

Monitor Your Progress: Analyze and Optimize Your Podcast Marketing

As you implement these podcast marketing strategies, it’s essential to track your progress and analyze the results. Use analytics tools like Google Analytics, podcast hosting platform insights, and social media analytics to monitor your podcast’s growth and engagement.

Keep an eye on key metrics such as:

Number of listens and downloads
Listener demographics and geographic data
Website traffic and visitor behavior
Social media engagement and growth
Listener reviews and ratings

By evaluating these metrics, you can identify what’s working and what needs improvement.

Continuously optimize your marketing efforts based on this data to ensure that you’re making the most of your resources and effectively growing your podcast.

Experiment with Different Marketing Channels

While the strategies outlined in this blog post are tried and true, it’s essential to stay open to new marketing opportunities and channels. As the podcasting landscape evolves, new platforms and promotional techniques may emerge that can help you reach a broader audience.

Don’t be afraid to experiment with different marketing channels and tactics, such as:

Paid advertising on social media platforms or podcast directories
Content marketing through guest blogging, video content, or infographics
Networking at podcast conferences or industry events
Collaborating with non-profit organizations or brands that align with your podcast’s values

By staying curious and adaptable, you’ll be better equipped to capitalize on new opportunities and maintain your podcast’s growth momentum.

Final Thoughts: Start Your Own Podcast Marketing Strategy

Growing a podcast audience requires patience, dedication, and strategic marketing efforts. As someone who has walked this path before, I can attest that the journey is filled with challenges and learning experiences. But with the right mindset and the strategies outlined in this blog post, you’ll be well on your way to podcast success.

Remember to always stay true to your passion and your audience. Focus on creating valuable, engaging content and promoting it effectively using the tactics discussed here. And most importantly, don’t be afraid to ask for help, learn from your mistakes, and grow along the way.

So, fellow podcasters, it’s time to take your show to the next level with a Podcast Marketing Strategy. Need some help? We are here to answer all of your podcast-related questions.

Podcast: Why Your Marketing Company Needs One Now

Posted on April 26, 2023 by Julia Genoves

Why Your Marketing Company Needs a Podcast Now

As a marketing professional, you want to cultivate an audience that’s engaged with your brand and loves your content. And one of the smartest ways to do that is by creating a podcast.

By embracing podcasting as part of your marketing strategy, you can connect directly with listeners in a deep conversation.

Whether you’re looking to drive lead generation or build relationships with potential customers, there are endless possibilities for using podcasts as part of your personalized approach to marketing.

Why-Your-Marketing-Company-Needs-a-Podcast-Now.

Build Brand Awareness with Podcasts

When I first discovered podcasts, I was hooked. I mean, HOOKED. I listened to them on my daily commute, during workouts, and even while cooking dinner.

As a marketing dude, it didn’t take long for me to put one and one together and realize the massive potential of podcasting for marketing companies and for our clients; for example, podcasts are a great way to build brand awareness.

When you create high-quality, engaging content, it reaches a wide range of podcast listeners. These listeners can become potential customers, helping your marketing efforts hit the target audience.

I remember when I first started our marketing podcast, the Midwest Mindset, I was amazed at how quickly I gained a loyal following. It felt incredible knowing that people were excited to tune in and learn from my experiences.

The Benefits of Podcasting

Podcasts offer all sorts of unique benefits. For one, they allow for deeper connections with their audience. Listening to someone’s voice creates a sense of intimacy that’s hard to replicate in other media.

Moreover, podcasts are easily consumed on the go, making them accessible to busy people. I’ve had listeners tell me they look forward to their commute just to catch the latest podcast episode. This accessibility helps you reach a wider audience and increase conversion rates.

Getting Started with Podcast Hosting

Starting a marketing podcast may seem daunting, but it’s easier than you think. All you need is a good idea, some basic recording equipment, and a podcast hosting platform.

The podcast hosting service will store your episodes and make them available to listeners through various platforms, like Apple Podcasts and Spotify.

In my early days of podcasting, I was nervous about getting everything right. But once I got the hang of it, I saw how valuable it was for my marketing efforts.

Create Content that Resonates

To create content that truly resonates with your audience, focus on providing valuable information and engaging storytelling. Share personal anecdotes and insights to humanize your brand and strengthen connections with your listeners.

A memorable moment for me was when I shared the story of my first marketing campaign failure. I was amazed at the feedback I received – listeners appreciated my honesty and vulnerability, which made them feel more connected to me and my brand.

The Power of Podcast Ads

Podcast ads are an effective marketing tool that can boost conversion rates. Since podcasts offer a captive audience, ads within a podcast episode can generate high engagement. Plus, listeners are more likely to trust ads from a host they admire.

In my own podcast, I’ve found that including ads for products or services, I genuinely believe in creates an authentic experience for my audience and leads to better results.

Leveraging Social Media Channels

Don’t forget to promote your podcast through your social media channels. Share episode snippets, quotes, and behind-the-scenes content to pique your audience’s interest and encourage them to tune in. This can help you reach a larger audience and create more potential customers.

I’ve used social media to build anticipation for upcoming episodes and found it to be a powerful marketing tool.

Start Your Podcast Now

Podcasts are here to stay, and if you position yourself correctly now, you can witness long-term success for your business by reaching a whole new level of marketing potential.

So, take it from someone who’s been there, dive into the world of podcasting, and watch your marketing success soar.

As a marketing guy, I can’t stress enough the importance of podcasting for marketing companies. Today, podcasts are an essential part of any digital marketing strategy.

There’s still so much potential to be explored, and with the right talent, technology, data, and creative flair, you could take podcasting to heights never seen before.

So why wait any longer? Get started today on your podcast journey, and make sure that your business is at the forefront of the industry.