Avoid Business Failure: Don’t Kill Your Company

How to Kill Your Business: Avoid Failure

Ready to avoid business failure? The hard reality is that a significant number of businesses don’t make it past their initial five years. If you don’t want to become part of this statistic, keep reading. 

By understanding the reasons behind business failures, you can avoid making the same mistakes in your company and create a strategy to build a successful business. In this Midwest Mindset Episode (or the Omaha Podcast), we go through all the things you need to do and don’t do. 

Business mistakes to avoid in omaha

Marketing to Avoid Business Failure

The number one mistake businesses make is… you guessed it: marketing. Businesses will usually take a bad marketing approach or won’t focus on marketing at all. 

A lack of a marketing strategy can prove to be a costly mistake. Marketing isn’t just about having a logo and an active Instagram account. It’s about finding your potential customers, engaging with them, understanding their needs, and showcasing how your product or service can solve their problems or enhance their lives.

Read the full transcript.

Not Having a Target Audience

Most entrepreneurs that fail at marketing do because they don’t really know who they are marketing for. Take the time to investigate your market and find the niche that you want to target with your strategy. 

Then, think of your marketing strategy as your company’s master game plan, designed to attract those specific prospective consumers and convert them into loyal customers. 

Remember, marketing is not a one-time event but a long-term investment. A well-crafted and executed marketing strategy can be your most powerful tool for business growth in the long run.

Imitating Others 

It’s easier for small companies starting out to look up to other big brands for inspiration and even do what their competitors are doing; however, when it comes to running your business, this is not a good idea. Here’s why.

Larger corporations operate on an entirely different scale and with vastly different agendas than small businesses. They have big budgets, extensive resources, and a broad customer base, which allows them to experiment with various strategies, things that are simply not feasible for smaller companies.

Trying to emulate these giants is like trying to fit a square shape into a round hole – it just doesn’t work. The business landscape isn’t one-size-fits-all; what works for a multinational conglomerate may not work for a local pop shop or an online startup.

So, instead of mimicking what the big players are doing, focus on carving out your own unique path. Understand your business’s strengths, harness them, and build strategies tailored to your specific needs and goals. 

Omaha content production

Being On Every Social Media

In the constantly changing and evolving world of social media, it might seem like a necessity to be on each platform and have a constant stream of content; that’s why a lot of companies starting out do so. However, this it’s not the way to do social media. 

Each social media platform has a distinct demographic and vibe. Instead of spreading yourself thin across all platforms, find out where your target audience hangs out the most. 

Once you’ve identified your niche, focus your energy on creating engaging content for that platform. This approach is more sustainable and effective in building a strong online presence and fostering a loyal community around your brand.

Remember, in business, It’s not always about doing more but about doing what’s strategic for business growth.

Avoid Business Failure: Seek Professional Help

Now, managing a business’s social media presence, online image, and e-commerce store can feel overwhelming. And it’s perfectly okay to seek help. A lot of small businesses won’t ask for help because they are afraid of the cost or think the results of a social media strategy are not worth it. 

However, having a bad social media strategy can be more costly. There are professionals out there who eat, sleep, and breathe digital marketing. They can help you strategize, create compelling content, engage with your audience, and manage your online store, delivering successful results.

Avoid business failure and mistakes


One of the most critical elements of a successful company is its ability to measure and understand its performance. That’s where metrics come into play!

Think of metrics as your business’s vital signs. Just like a doctor checks your heartbeat and blood pressure to assess your health, metrics provide a snapshot of your company’s well-being. They help you keep an eye on your business’s pulse, signaling when things are going well and alerting you when there’s trouble brewing.

Becoming a metrics-driven business means making decisions based on data, not hunches or guesswork. It’s about using numbers to guide your strategy, set clear goals, and track progress. Whether it’s measuring sales growth, customer satisfaction, or product usage, metrics offer invaluable insights that can drive your business forward.

Not Having a Sales Conversion and Nurturing Strategy

Your customers are the stars of the show. Without them, there wouldn’t be a show at all! That’s why creating a dynamic sales conversion and nurturing strategy is so important; it’s your ticket to building trust, standing out from the crowd, and, most importantly, showing your customers how much they matter.

A lot of businesses skip this step because they don’t even know that a conversion strategy is possible. A sales conversion and nurturing strategy isn’t just a fancy business term; it’s your game plan for winning over potential customers and keeping them returning for more. It’s about showing your customers that they aren’t just another number but the heart and soul of your business. 

Here’s where the magic happens. Instead of simply selling a product or service, focus on selling solutions. Show your customers how your offerings can solve their problems or make their lives easier. Remember, it’s not about you. It’s all about them.

Once a customer is on board, it’s time to nurture that relationship. Show them they’re valued, listen to their feedback, and strive to meet their evolving needs. This not only fosters loyalty but also turns your customers into brand ambassadors who will spread the word about your business.

are you killing your business

Start Your Marketing Strategy and Avoid Business Failure

Download the 6-step Marketing Plan pdf to get your strategy started. Don’t make the same mistakes other businesses make, and thrive for years to come.

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

AI Marketing

How to Write The Best Podcast Description

Here’s How You Write The Best Podcast Descriptions

Podcast descriptions: why are they even necessary? In recent years, podcasts have become a great way to share your message with the world, but it’s important to write good episode descriptions to attract listeners. 

A poorly crafted podcast description can be a major deterrent for potential listeners. This is because listeners often decide whether to tune in based on the description alone. If it’s vague, rambling, or filled with technical jargon, they’re likely to skip over your podcast in favor of one that better communicates its content and value proposition.

How to Build a Digital Marketing Strategy in 2023

Start Your Podcast Descriptions With a Strong Hook

A good podcast episode description is clear, concise, and engaging. It should accurately describe the content of your episode and give listeners a reason to tune in. Not sure how to start? Don´t worry, here are some tips for writing good podcast episode descriptions.

The opening line of your podcast description holds immense power. It’s the bait that lures listeners in, compelling them to delve deeper. Commence with a provocative question or an intriguing statement that ignites curiosity and makes listeners yearn for more.

For instance, instead of starting with: “This podcast discusses marketing strategies…” try something more engaging like: “Ever wondered why some brands conquer the market while others fade into oblivion?” This not only piques interest but also directly communicates the value you’re offering.

two brothers creative

Be Clear and Concise

The phrase ‘less is more’ perfectly encapsulates the essence of writing podcast descriptions. Your podcast description should be clear and concise. Here are three tips to achieve a straight-to-the-point description: 

  • Avoid Jargon: Unless it’s a specialized podcast, keep technical language at bay. You want your content to be accessible to everyone, not just a select few.
  • Be Direct: Don’t beat around the bush. State what your episode is about in the first few lines. This shows respect for your listeners’ time and helps them decide quickly whether this episode is for them.
  • Set Expectations: Let your listeners know what they can expect from your episode. If you’re discussing a specific topic, mention it. If you have a special guest, name them. This gives potential listeners a clear idea of what they’re signing up for.

Use Keywords in Your Podcast Descriptions

Crafting your podcast description isn’t just about conveying what it’s about; it’s also an opportunity for strategic SEO (Search Engine Optimization). By incorporating relevant keywords that your target audience would likely use in their searches, you can boost your podcast’s visibility in search results, thereby attracting a wider listenership.

For example, if your podcast revolves around digital marketing trends, incorporate specific keywords like “social media strategies,” “content marketing tips,” or “SEO best practices.” This not only gives potential listeners a clear idea of what to expect but also improves your chances of appearing when they search for these topics.

Remember, the key is to weave these keywords in naturally. Don’t shoehorn them in; your description should still read smoothly and engagingly. 

write the best Podcast Descriptions two brothers creative

Highlight the Benefits of Your Episode

What can listeners expect to learn from your episode? How will your episode make their lives better? Make these benefits the star of your description to entice listeners to press play.

Let’s say your episode features an interview with a successful entrepreneur. Instead of writing, “In this episode, we interview successful entrepreneur Jane Doe,” highlight the benefits like this:

“Ever dream of launching your own business? Join us in this episode as we sit down with Jane Doe, a self-made millionaire. Jane spills the four secrets of her success so you can start revolutionizing your business in an easy and affordable way.”

Make Your Podcasts Descriptions Personal

Let your personality shine through in your podcast description. Share your passion for your topic and let listeners know why you’re excited to be creating this episode.

This is your opportunity to connect with your audience on a personal level. Show them why this episode thrills you and why they should share in your excitement.

Podcast Descriptions

Proofread Podcasts Descriptions Carefully

Before you press that ‘publish’ button, take a moment to meticulously proofread your podcast description. Even the smallest typo, grammatical error, or awkward phrasing can tarnish your professional image and turn potential listeners away.

Having grammatical mistakes can also affect your SEO score, which can reduce your visibility and reach in search engine result pages. 

A finely tuned, error-free podcast description not only makes an excellent first impression but also signals your commitment to quality. This attention to detail can be the deciding factor for listeners when choosing your podcast over others.

A podcast description is a short summary of your podcast that appears on podcast directories and streaming services. It’s important to write a good podcast description because it’s one of the first things potential listeners will see, and it can make or break whether they decide to tune in.

Here Are Some Additional Tips for Writing Podcast Descriptions

  • Use active voice: The active voice is your ally in creating engaging and clear descriptions. It places the subject at the center of the action, making your sentences more direct and dynamic.
  • Use strong verbs: Strong verbs inject energy and clarity into your sentences. They paint a vivid picture and allow your listeners to visualize what they’re about to hear. 
  • Vary your sentence structure: Variety is the spice of life, and this holds true for sentence structures too. Alternating between short and long sentences can make your writing more rhythmic and enjoyable to read. Having different structure descriptions can also help you identify which one works best for your readers and engage more listeners with your content. 
  • Use humor or personal anecdotes: Never underestimate the power of a good laugh or a relatable story. These elements can add a human touch to your description, making it more engaging and memorable.
  • End with a call to action: a compelling CTA can significantly increase listener engagement. 

Tell your listeners what you want them to do after reading your description. Do you want them to subscribe to your podcast? Share it on social media? Visit your website? Let them know what you want them to do, and make it easy for them to do it.

By following these tips, you can write great podcast descriptions that will attract more listeners to your podcast.

write the best Podcast Descriptions omaha

Good Podcast Descriptions:

If you are still unsure how to start or what words to use, check out the following examples as inspiration for your own unique podcast episode description. 

  • “The Tim Ferriss Show” is a weekly podcast where Tim Ferriss interviews world-class performers, from athletes to artists to entrepreneurs. Ferriss asks his guests about their habits, routines, and philosophies for success. The podcast is informative and entertaining, and it’s a great way to learn from some of the most successful people in the world.
  • “The Joe Rogan Experience” is a long-form conversation show with Joe Rogan, a comedian and UFC commentator. Rogan talks to a wide range of guests, from comedians to scientists to politicians. The podcast is known for its free-flowing conversations and its willingness to tackle controversial topics.
  • “Serial” is a true-crime podcast that covers unique cases in each season. The podcast is well-reported and engaging, and it’s a great example of how podcasts can be used to tell compelling stories.

Here Are Some Before and After Examples

Before: The advantages of opening a savings account

After: Never make this mistake with your money!

Before: How to balance a checkbook

After: Do you know this simple trick to balance a checkbook?

Before: How to use The Content Box

After: Ready to master The Content Box in 3 easy steps?

These are just a few examples of good podcast descriptions. By following the tips above, you can write great podcast descriptions that will attract more listeners to your podcast.

write the best Podcast Descriptions

Additional Tips for Writing Podcast Descriptions:

Relate to the listener by describing a challenge they struggle with and highlighting the problem. This not only shows that you understand them but also positions your podcast as a potential solution.

For example, if you’re interviewing a financial expert, start your description by talking about how many people struggle with their finances. This will immediately grab the attention of listeners who are struggling with the same issue.

The ‘one thing’ we will deliver to them in this episode (is the solution).

Once you’ve related to the listener by describing a challenge they struggle with, you need to tell them what they can expect to learn from your episode. What is the one thing you’re going to deliver to them that will help them solve their problem?

What gives the hosts and guests credibility (Why our solution is credible).

write the best Podcast Descriptions tbc

Finally, you need to give your listeners a reason to trust you and your solution. How are you qualified to give them advice on this topic? What are your credentials? What makes you an expert?

To wrap up, keep in mind that your podcast description is much more than just a summary of your episode. It’s a unique opportunity to captivate potential listeners, showcase the value you offer, and make a lasting impression.

By following these tips, you can write podcast episode descriptions that are clear, concise, engaging, and credible. These descriptions will help you attract more listeners to your podcast and help you achieve your goals.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

And listen to our podcast, Midwest Mindset, for more free and helpful resources for your business and podcast marketing every Monday!

If you need help with your content marketing, get started for free when you contact us today. 

Midwest Mindset: How To Make Money On Youtube

How Your Business Can Make Money On YouTube

This is a written Transcription for the episode: How Your Business Can Make Money On YouTube

make money on youtube Omaha

Full Written Transcript of The Episode

How Your Business Can Make Money On YouTube

Matt Tompkins: Let me ask you a question. Why aren’t you making money from your YouTube channel? Why is it every business making money monetizing their YouTube channel? Many businesses overlook or dismiss YouTube entirely. That is a mistake because YouTube is the number one social media platform on planet Earth. It regularly falls only behind Google as the top visited website globally.

The reason most business owners aren’t using YouTube to grow their business is simple. They just don’t know how. Today we’re going to change that. We have our returning champions, the masters of monetization Murphy and Walt of Wmbc Media back on the podcast. Youtube has become an essential tool for growing your small business. And today you’re going to find out how your business can make money on YouTube.

Hello and welcome back to Midwest Mindset, the podcast that makes marketing easy to understand and simple to do. I’m your host, Matt Tompkins of two brothers Creative, where we passionately believe every business deserves affordable and effective marketing.

There have been a select handful of gifts from the marketing gods, if you will, over especially recent years. I mean, social media being probably a big one there and many, many different ways.

I think the advent of TikTok, which changed the algorithm and changed the network based social media platform, the way things have been done that led to the current state of of Instagram and Facebook reels and YouTube shorts where your video as a business owner, your video is placed in front of new people who don’t already like and follow you.

It is an incredible opportunity today for small businesses who are looking to market and grow their their company and have little to no budget. It really is more realistic and doable.

It’s more feasible today, I think, than ever before. And so I’m always surprised, yet excited At the same time, I’m surprised to see more businesses have refused to embrace or even use in the slightest degree their YouTube channel. But it’s also exciting because there is nothing but potential and I know it can happen.

We’ve seen what can happen in the first 30 days of implementing a strategy where you simply post one vertical video short per day for 30 days.

Matt Tompkins: Do it on YouTube shorts. We’ve done it on Facebook, Instagram, TikTok. The results are astounding. You can actually click on the link in the show notes. We put this case study together featuring three of our clients and us first 30 days of implementing this strategy.

The results are so outrageously good across the board. In every instance where we have done this and implemented this strategy, it’s kind of hard to believe. I don’t want to say it’s a guarantee. There are no guarantees in life, but this is as close to a sure thing as you can get in the digital world. There are so many benefits YouTube brings to your business.

Boosting your organic SEO. Establishing you as an authority in video format, reaching tens of thousands of new people who weren’t already familiar with you. Following you subscribe to your channel, who will discover you and your business simply by using those YouTube shorts? One of the highest valued assets there is today for your marketing. So it all sounds great, right? But how do we do it? Well, that’s what today’s episode is all about. So the first thing I had to ask the monetization maestros why aren’t businesses making money from their YouTube channel?

Walt Sanders: It takes a long time and a lot of consistency to really monetize a YouTube channel and it takes a dedicated effort and a lot of companies are scared of a long term investment that they honestly don’t know if it’s going to like. You don’t know if it’s going to work or not. Well, there’s.

Michael Murphy: Too many sure things in their pocket. You know, they’re able to rely on that 0.5% click through rate on the email campaigns. They’re running right. Or their Google ads are performing at a 1% click through rate. And they know if they spend ten grand, they make 12 grand. So there’s a lot of consistent things out there that they think are performing well enough, but they haven’t seen what we’ve seen. We haven’t they haven’t seen, you know, the behind the scenes analytics that kind of show like, look, a company can grow their brand awareness very well through YouTube.

Matt Tompkins: Way back in 2008, my brother Ben and I, we did this comedy video, this music video called You Can’t Say College World Series Today. And it went viral locally. Now, this was in 2008 when to go viral locally, you only needed about 5000 views on YouTube. Obviously, that’s not the case today. The audience has gotten bigger and YouTube has adapted. It’s not just videos. There are a lot of other tools and resources you can use to build your tribe, your community on YouTube today.

Michael Murphy: Something I think a lot of companies or just people in general don’t realize is along with having a YouTube channel, it gives you the opportunity to have a community wall where you’re able to post just like you would on Facebook. You can you can post a poll. So now you have an audience that you know is interested in your industry and you can directly poll them on like, what do you like better this t shirt or that t shirt and get the direct feedback and make better business decisions. So just like you said, I love that it is like the stepchild of social media. Nobody considers it in that same realm, but it’s the second most used search.

Matt Tompkins: Site on the planet. Yeah, I think one of the main things that YouTube has over its social media competitors is SEO search engine optimization. Youtube is owned by Google. Everybody’s competing on Google to show up on page one organically. Just naturally let people find us.

That’s how we’re going to grow. And if you’re a business, you don’t have thousands of dollars to spend every month on a pay per click Google ads campaign. Then you need organic SEO growth. Youtube is a secret weapon. It is a lightning bolt. Use the same principles for SEO that you use for a blog article and apply them to a video on YouTube and you will see that video leapfrogged to the top of the search results. Because most businesses are not thinking this way. They’re not thinking of applying SEO blog tactics to a video on YouTube. They’re not even doing videos in the first place.

Michael Murphy: If you’re paying for SEO, you’d be better off paying for having a YouTube channel. Yeah. So to be honest, because these shorts that you can be putting out on a consistent basis are the new blog article that bumps up SEO. We have one specific client that does no SEO. They don’t write any blog articles. We’ve been posting for 60 days for them on YouTube shorts. If you search that a loosely specific term about what they do, they’re now number one on the Google rankings.

Matt Tompkins: Hosting a daily YouTube short and posting at least 2 to 3 widescreen format, you know, 2 to 5 minute ish videos on YouTube applying the same principles you apply to the written word for SEO to the videos on YouTube is going to see incredible results. It really is. It’s organic. It’s going to take time.

You’re going to have to stick to it and be consistent, but it will pay off far more than any paid advertising you could do. In fact, they released a report that organic SEO, which these YouTube videos fall into 38% higher ROI than pay per click and Google ads. It’s just nobody wants to do it because it takes longer. You got to commit to it. You got to have patience, right? That’s just a couple tips that we got into with with Walt and Murphy of Wjmk. Let’s get to Walt’s number one tip on how to grow your YouTube channel.

Walt Sanders: I think the number one tip and trick that we found now is like creating with a group of other content creators and mapping out. So we have a group of four content creators who every week we get together map out. Our shoots. So we’re all helping shoot each other’s contents and everybody has their shorts for the week and we have long form content that we post together and both individually, um, having that kind of ecosystem for accountability, but also for help and critique and just knowing like, okay, maybe, maybe you shouldn’t post this one because the font looks like trash or like you should, like you have that group of people that you can can bounce off of. And as each channel blows up, like then it’s almost like it gives access to the other channels.

So you have the ability to stand up multiple monetized channels at once. If you do it with that group kind of approach, kind of.

Matt Tompkins: Rising, Tide lifts all the boats and.

Michael Murphy: Then and then you need to start and take very seriously what you’re going to name your channel, what the branding of the channel is going to be on that cover page and what the profile photo is going to look like, and then also be laser focused on what it is your channel is going to be putting out. So it’s like, okay, I’m going to be a gamer, right? So my main content is me playing video games.

And then the second piece of content is a montage of me playing video games. And then the third one could just be me being a talking head, talking about, Hey, did you hear about the latest releases that are coming out? So you want to have multiple prongs that are pushing that same that same message all the way through.

Matt Tompkins: One of the most daunting aspects of starting maintaining a YouTube channel is that we think, I couldn’t do this. Where am I going to come up with all these ideas? How am I have to learn how to edit? I have to learn this, I have to write scripts. I got to learn special effects. I don’t have time to do this. Keep it simple, stupid.

Michael Murphy: Why doesn’t a business have a YouTube channel and why isn’t it monetized? You got to look at your your business partners too. Yeah. So now as a business, you’re going to have your own YouTube channel. What better way to thank a partner than to feature them? Yeah, we’re working with a funeral home. We went to their preferred partner in a florist and featured their florist talking about different flower arrangements and what their what a rose means. That’s white and pink and what these different meanings are. So now you’re shining the light on your partnerships, strengthening relationships that are very important and vital to your business while building new relationships with potential customers. So it is a you’re winning in all areas. It’s a win win situation.

Matt Tompkins: Yeah. Another tip is try not to get hung up on the view count. If it’s a podcast, don’t get hung up on how many downloads you have. Okay. Your podcast downloads are like your bench press. You’re the only one who knows how much you can bench and you’re the only one who cares.

Trust me, it is purely ego driven. So set that aside and focus on how you can leverage a podcast or a video or a show on YouTube for your business. And one of the ways that we do this is we have our clients.

They will reach out to those those partners, those collaborators, that that dream client that you would otherwise have no chance of ever being in the same room with. And invite them to be a guest on your YouTube show, on your video podcast. They’re going to say yes and think about the impression you’re going to leave that first impression with that ideal dream client that you’ve always wanted to do business with. So we got into some more tips and the biggest differentiators which Walt talks about here between those YouTube channels that make it and those that don’t.

Walt Sanders: What actually is the differentiator between a channel that makes it and a channel that doesn’t?

Matt Tompkins: That’s a good question.

Walt Sanders: For me, it’s that are you providing are you giving more than you’re taking to the ecosystem? What are you giving? Because if you have content that’s focused on I’m going to teach you something, I’m going to give you something, I’m going to provide a platform for my partners. I’m going to make this incubator for everybody else to benefit, including, you know, it always benefits the whole group. What if you ended up just making selfish content? What happens in that? Like if you just make self-centered and the only thing you’re doing is saying, Hey, come buy this? Yeah, nobody’s going to follow that. Like, give.

Matt Tompkins: People something of true.

Walt Sanders: Value. Yeah. What are you actually giving? Authentic.

Matt Tompkins: Authentic value. Always be striving to give people something of true value. It’s kind of like our Midwest mindset here, helping other people without expecting anything in return. Ironically, in business, it ends up having the highest return of all. We’re going to get to WMC’s secret sauce to success on YouTube here in a minute. But first we talked about. The biggest fails. The biggest mistakes that they see other YouTube channels make. That you definitely want to avoid directly.

Michael Murphy: Just thinking of it as constantly being a commercial or a sales pitch. You got to give value outside of just talking about your own company. I mean, that goes back to the selfish thing. I would say also starting and stopping and starting and stopping, you’re.

Matt Tompkins: Basically starting from scratch.

Walt Sanders: So as you gain five followers, you lose seven. Yeah, yeah.

Matt Tompkins: Yeah, exactly.

Walt Sanders: Yeah.

Matt Tompkins: And last but certainly not least, WMC’s secret sauce to YouTube success.

Walt Sanders: Secret Sauce Alert. Secret sauce alert. Hey. All right. Hey, we are in America right now. Okay. We have access to a small percentage of the world’s population. There is an entire world of people that love to watch us react to their culture. Like, I swear to God, if you if you go on there and you. You react to, like, look for different stuff in other cultures and just watch their videos and film yourself reacting to it. Yeah. Secret sauce, Secret sauce. Go blow your channel up. Watch it. Watch it happen. Be authentic. Yeah.

Michael Murphy: Don’t fake your reaction. Yeah, yeah. If you didn’t like what you just saw, say it.

Walt Sanders: Yeah, for.

Michael Murphy: Sure. Get some hate.

Matt Tompkins: But also, you can’t have the woke filter going on.

Walt Sanders: You got to be authentic. Yeah, you.

Matt Tompkins: Got to be authentic.

Walt Sanders: Correct? Yeah, because they’ll see through that shit. They’ll be able to see like, Oh, this guy’s just on here trying to make some money. They want you to actually engage with their culture. Yeah, but.

Michael Murphy: The first thing you want to do to start growing it fast is be consistent. And if you can afford to do it post 6 to 8 times a day, 6 to 8 times on shorts.

Matt Tompkins: On shorts. This is one that’s hard, I think, for a lot of people to kind of wrap their heads around. And I understand why we’re so used to the old school linear timeline model for social media platforms, reels, TikTok, YouTube shorts, stories. They’re all self-contained in their own little categories. And you can’t over post. Now there are techniques and strategies that Murphy’s going to share here in just a second on what you should do, but you could post 6 to 8 times a day. Like you said, we’ve posted as many as ten at once and reached wildly different audiences with every single video because they are now tailored to who is best suited to be engaged with each video based on its content.

Michael Murphy: Never within an hour of each other. Okay. And two sweet spots that exist for all channels is 3:11 a.m. and 3 a.m. no matter the time zone, 11.

Walt Sanders: A.m. and 3 p.m.. 11 a.m., 3.

Michael Murphy: P.m., 11 a.m., 3 p.m. No matter what time zone you’re in, make yourself do that.

Matt Tompkins: One last tip is to maintain that attention through the entire video.

Michael Murphy: Just try to tease people all the way through the first 10s of the video. And I mean that from the beginning. When you’re thinking of the title, tease them. When you’re thinking of the thumbnail, tease them like build curiosity in their mind in some form or fashion. And then right at the beginning of the video, get on the verge of answering the question that you built Curiosity about, cut it off and say you got to stick to the end of the video to watch it. Yeah, do your whole video.

Matt Tompkins: That drives me nuts when I watch those. Because you do you get sucked in? Yeah, Yeah. It’s like, come on, get.

Michael Murphy: That’s the funniest thing about studying the way that we all three do. Yeah. Is that like, it gets to a point where you think you’re studying, but really, you’re just the. You know what I mean? Like, you’re the they got you.

Matt Tompkins: It’s like on social media, you are the study because you’re the product.

Walt Sanders: It’s like it’s like.

Michael Murphy: Yeah, I clicked on one video and six hours later I’m there with a bag of popcorn and a hangover.

Walt Sanders: Like, Yeah.

Michael Murphy: Just watch.

Matt Tompkins: What happened in my life.

Michael Murphy: Got me from one thumbnail.

Walt Sanders: Yeah, Authenticity is still king and interpersonal relationships. So when you’re when you’re posting this stuff, you’re talking to real people and like, connecting with that audience and giving them something tangible, whether it’s, you know, some a feeling, a good feeling you gave them during the day or just some imprint their emotions through your through your channel, whatever that is. Youtube, Instagram. Now this the other tip is YouTube is king. Like if you’re going to pick one, pick one social media, do YouTube double down. We’ve doubled down our entire business on YouTube and.

Michael Murphy: I would keep an eye on Twitter.

Walt Sanders: Yeah, Twitter.

Michael Murphy: Elon is going Elon is already said he’s going to make a monetized version of for content creators just like you like YouTube but.

Walt Sanders: Better so and you can have up to like an hour you can post up to an hour right.

Michael Murphy: Like right now you can. But like he’s going to create a Twitter partner program like the YouTube partner program so that when ads are run and you’re even going to be able to run ads on comment replies, I don’t know if you know this, but on Twitter, like the best way to get traction is to be in the comments. Yeah, like if you’re starting off. Yeah. So starting to just so have your reply ready. Be like oh no on this topic. Actually this is my opinion on it. Post it in there and you’ll be able to monetize that.

Matt Tompkins: That’s a huge thanks to Walt and Murphy of for coming back on the podcast here today. I know we’ll have them on again and again. Just because I love nerding out about this stuff. I could talk about it for hours. I honestly just think it is so cool that there is a free tool called YouTube. It doesn’t cost you anything. That you can set up along with another free tool, your Google business profile and the many others Google gives you.

But you can use YouTube and your Google business profile and you can take these free tools with all of this free knowledge that we have just given you here today on this episode and in so many past episodes and in so many other books and podcasts and resources you can find on. I don’t know, say, YouTube. Y

ou can take the free knowledge with the free tool and you can make money. You can grow your business. You can organically grow your business. You can do your own digital marketing. It is organic. It takes time. It takes commitment, but it’s not going to cost you a dollar. It’s only going to make you dollars.

All it takes at this point is time, commitment and effort. If you want to check out that link to the case, studies that I mentioned earlier show you those incredible results. After just the first 30 days of implementing this daily YouTube shorts strategy. The link is in the show notes. Also got the details on how to get Ahold of them. If you want help with your YouTube channel. They are the pros. Who knows? I don’t know.

Starting to rhyme something there. It didn’t really flow well, so they know what they’re doing. I’m not going to. That’s the last time I try ending this podcast with a rhyme. I am not a rhinoceros. On that note, thank you so much for joining us here today on Midwest Mindset. My name is Matt Tompkins and we’ll see you on the next episode.

Speaker4: And that’s a wrap.

Podcast Equipment For Beginners: All the Secrets you Need

The Best Podcast Equipment for Beginners

Finding the best podcast equipment for beginners can be daunting and overwhelming with so many options.

Here’s the hard truth: People will forgive poor video quality, but they will not forgive poor audio quality. This is especially true when you consider how intimate the listening experience is with podcasting. 

When you host a podcast, you are in an intimate conversation with your listener. Any flaws in the sound of the audio will impact the listener’s experience.

Today we will explore the best equipment to guarantee a fabulous hearing experience for all your followers.

Photo of Two Brothers Creative Omaha Podcast Studio

Invest in the Best Podcast Equipment for Beginners

If you’re serious about starting a podcast, investing in high-quality equipment is a must. It’s a one-time expense that will directly impact every second of every episode for the lifetime of your show. 

After 18 years in radio and television, I have used nearly every microphone, audio recording interface, sound mixing control board, and every other gadget you can think of.

I’m passing on my experience to you. This includes my wins, mistakes, and money wasted. This way, you will know what you need to get the best podcast equipment for beginners.

studio two brothers creative in Omaha Content Strategy Best Podcast Equipment For Beginner

Understanding Your Podcasting Needs

Before diving into specific equipment recommendations, it’s essential to understand your podcasting needs. What is your podcast’s format?

Is it a solo ‘monologue’ style show with just the host? A roundtable conversation with people together in person? Or is it an interview format or remotely over the internet? 

The answers you give will have a major impact on the cost of your equipment.

Go Solo First & Record Remote

Invest in a ‘solo’ setup for yourself and conduct your interviews or co-hosts remotely over the Internet.

Recording platforms like Riverside and Streamyard now make remote recording possible. They provide high-quality audio and video in full HD. 

Recording remotely like that is a creative way to reduce your costs on equipment. For example, a solo setup for you means you’ll only need one microphone, one stand, a cable, and a solo audio interface, minimizing the costs a ton.

Podcast Equipment For Beginners

Which Microphone Should You Get: USB vs. XLR

The heart of any podcast is the microphone, and as a beginner, you’ll likely be deciding between USB and XLR mics.

USB Microphones are convenient and easy to use. They are also cheaper than XLR mics. However, you will sacrifice some audio quality when using a USB mic.

Remember: the cheaper you go, the faster the quality of your audio goes down, too. 

While XLR mics require an audio interface to connect to your computer, they do provide much better sound quality. XLR microphones can be costly. However, investing in one may be beneficial in the long term.

My Recommendation: XLR Hybrid USB

You should go with a hybrid setup that utilizes the pros of both USB and XLR for an affordable, portable, easy-to-use plug-and-play setup. 

With a USB-powered audio interface like the Scarlett Solo, you get ease, convenience, and portability. Another good option is a ShureSm7 XLR mic to maintain a higher-quality sound. 

Guest Appearances and Interviews

Best Podcast Equipment for Beginners Setup

Now that we’ve covered the basics, let’s explore the best podcast equipment for beginners, including microphones, audio interfaces, headphones, and accessories.

Which Microphones Should You Get?

As mentioned earlier, choosing between USB and XLR microphones is a significant decision for beginners. Here are some top recommendations in both categories:

USB-Powered Microphones

For USB-powered microphones, I recommend the Shure MV7 USB-powered podcast microphone. If you’re not going to go with an XLR mic due to budget restrictions, you still need to go with a high-quality microphone, and Shure microphones are the industry standard for podcasting.

They look presentable on camera and come attached to a mount that is easy to attach and start recording episodes. Price: $249

Two Brothers Creative Best Podcast Equipment For Beginners

XLR Microphone: Shure SM7B

The Shure SM7 Microphone has become my go-to choice for podcast and audio production. They sound amazing, are portable and easy to set up fast, and look sharp on camera for video podcasts.  

RE20 Dynamic Microphone

These are the best-sounding vocal mics you can buy, with the quality even beating out the SM7B – which is only our top pick because of the price difference. The RE20s are those big old-school microphones you’ll see in every radio station across the country. 

The RE20 has been a standard microphone for radio hosts for decades and remains the industry standard. This is likely because radio stations have no budget to upgrade their equipment.

The RE320 Dynamic Microphone

They also make a RE320 Dynamic Microphone, which is nearly identical looking compared to the RE20 mic, but at a much lower price point that comes in at around $280-299 each. There is a difference in the type of sound quality versus an RE20, with the RE320 having less of a ‘low-end’ ‘full’ sound to them. The RE320 is a fantastic mic, though, and it will easily get the job done. 

Best Podcast Equipment For Beginners

What Microphones Should You NOT Get?

Sure, a USB microphone for Zoom meetings or a cheap USB-powered microphone will get the job done. However, if you are hosting a podcast, then you need to take the quality of your audio very seriously. 

The Blue Yeti

The Blue Yeti is a popular choice among podcasters. Not to beat up on the Blue Yeti here, but you are better than a Blue Yeti! When you invest in quality gear, you are investing in yourself. 

The Rode PodMic

Then there’s the Rode PodMic Cardioid Dynamic Broadcast Microphone. The Rode PodMic’s sound is ‘tinny,’ from my experience, lacking enough low-end depth or rich ‘volume’ for your voice.  

Best Podcast equipment for beginners

The Headset Microphone

Unless you are an air traffic controller or calling play-by-play for a high school football game, there is absolutely no reason whatsoever for you to use a headset microphone. 

Headphones like the Audio-Technica BPHS1 are ideal for news broadcasts and internal communication, where the audio quality is forgivable. 

These headsets are not at all designed for an intimate listening medium like podcasting, and because of that, they sound horrible. The sound quality is shallow, tinny, and sounds like you’re on an AM radio station back in 1955.  

Which Audio Interface Is The Best Choice?

If you choose an XLR microphone, you’ll need an audio interface to connect it to your computer. Audio interfaces convert the analog signal from your microphone into a digital signal that your computer can process. Here are two beginner-friendly options:

Focusrite Scarlett Solo

This compact, budget-friendly audio interface offers one XLR input and delivers excellent sound quality. These are very affordable, with solo interfaces starting at around $119 that also accommodate XLR and musical instrument inputs.

Best microphone Equipment For Beginners

Behringer U-Phoria UM2

This is an affordable option with one XLR input; the UM2 is perfect for those starting with a single microphone setup.

What Are The Best Podcast Headphones To Get?

Monitoring your audio while recording is crucial for ensuring your podcast sounds professional. A good pair of headphones will help you catch any issues with sound levels, background noise, or sound effects. Here are two options suitable for beginners:

Audio-Technica ATH-M30x or M20x

The Audio-Technica ATH-M30x (or ATH-M20x, Alternatively)Professional Studio Monitor Headphones are in the mid-range for pricing, but the sound quality is fantastic. These are durable headphones that last a long time, making this my top recommendation for you. These headphones price out at around $49.99 to $79.99, which is very reasonable for the quality you’ll be getting. 

Best Equipment For Beginners TBC

Audio-Technica ATH-M50x

If the price weren’t an issue, then I would recommend getting these over-ear headphones that offer a comfortable fit and excellent sound quality, just for a little bit higher price. These headphones are definitely not on the cheap end of the price range, but this is what I would call a sound investment. (pun intended) 

Apple AirPodMax

These are wireless, and I mostly wear them for music and video editing, but they are by far the most comfortable headphones I’ve ever worn.

The standard listening mode, Noice Cancellation, and Transparency modes are incredible, and they naturally switch between my laptop for Zoom calls and back to my phone seamlessly. 

The downside to Apple’s AirPodMax Headphones is the price tag. They go for around $650 or higher, making them understandably out of most people’s budgets. But, hey, a girl can dream, right? 

Recording and Editing Software

Once you’ve captured your audio, you’ll need software to edit and polish your podcast. There are several free and paid options available that cater to different skill levels and preferences.

Adobe Audition

A professional-grade software with advanced editing features, Adobe Audition is a great choice for those who want to invest in a more powerful editing tool as their podcast grows. 


Nowadays, I actually use Final Cut X for my audio editing. Final Cut has greatly improved its audio processing and mastering with new features. It’s only $299 to buy it and will easily be well worth the investment in the long run. 

Best Podcast Equipment: Accessories

To complete your podcast setup, you’ll need a few essential accessories:

Pop Filter

‘Plosives’ are something you definitely want to avoid for your listeners’ sake.

A pop filter is a screen that helps minimize plosive sounds (like “p” or “t” and “b”) that can cause distortion in your audio. The Dragonpad USA Pop Filter is an affordable option that does the job well.

How to start a podcast

Microphone Stand or Boom Arm

A microphone boom arm is like a bendable microphone stand that is easy to position and reposition, even while you’re talking into the microphone. There are two options I highly recommend. Both of these options have desk clamps to easily attach to any table or desk without damaging it. 

  • Boom Arm Top Pick: The best quality boom arm is the Blue Compass Premium Tube-Style Broadcast Boom Arm. These look super professional and polished and are easy to lock in place where needed. 
  • Boom Arm 2nd Pick: The O.C. White Podcast Pro by Accu-Lite Mic Boom Package (Silver) is a great choice for beginners because it actually comes with an XLR microphone cable already built into it. This means less setup and wires for you to have to deal with. The price is reasonable at around $99, but when you buy a Shure SM7 on BandH, they often include bonus items with your purchase. I have received 3 of these Silver boom arms for free, just for buying a top-quality mic. 

Shock Mount Pick: You don’t necessarily need to buy a shock mount, as both of our microphone recommendations can mount directly to your mic stand or boom arm. Shock Mounts are just an extra layer of sound protection so that your mic doesn’t pick up noise every time you bump the table or touch the boom arm. 

This accessory helps isolate your microphone from vibrations and handling noise. Some microphones, like the Audio-Technica AT2020, come with a shock mount included, while others may require a separate purchase. Shock Mounts for the RE20 and RE320 run about $109 each. 

Marketing Accountability_ The Key to Success

Podcast Equipment for Beginners Tips: Make the Most Out of It

When you’re starting, it’s crucial to strike a balance between value and quality. Here are some tips for making the most of your podcasting budget

The options we recommend to our clients and to you are going to cost around $700 in total. That includes the Shure SM7 mic, Scarlett Solo audio interface, Silver Boom Arm with XLR cable built in, and headphones to monitor recordings.

Plus, recording software like Adobe Audition (around $50 per month), or you could pay a one-time fee of $299 to own Final Cut Pro. 

The assembly is what I highly recommend because it will guarantee that your podcast sounds amazing. There’s no risk of you fumbling over gear, struggling to install apps, updates, and program issues because this assembly is literally plugged and played. 

When you’re considering how to balance what I recommend and what will actually work with your budget, here are some tips to help you out:  

Prioritize: Invest in essential equipment first, like a good-quality microphone and headphones. Additional accessories and upgrades can come later as your podcast grows.

Shop Around: Take the time to compare prices and read reviews. Look for sales or refurbished items to save money without compromising on quality. Shop on eBay, Amazon, and our favorite equipment distributor: BandH

Start Simple: Don’t let the vast array of podcasting gear intimidate you. Begin with a basic setup and gradually upgrade as you gain experience and confidence in your podcasting skills.

studio two brothers creative in Omaha Content Strategy Best Podcast Equipment For Beginner

Last But Not Least: Your Podcast Recording Studio

Today we are extremely lucky to have built a state-of-the-art audio and video podcast recording studio in Omaha. The Omaha Podcast Studio is the premiere recording facility in our hometown of Omaha, but we didn’t always have it this good, trust me. 

My first ‘studio’ in radio was called ‘The Toilet Studio’ due to it being the same size as a bathroom stall and because it was located four feet across from the men’s and women’s bathrooms. 

What Do You Really Need for a Podcast Studio?

It’s all about the sound waves and if they have a place to go. Sound waves project out of your mouth, and then they will bounce off of hard surfaces (like walls and ceilings) and keep bouncing all over the place, creating that ‘echo’ or ‘reverb’ you’ve probably noticed in homes. 

Sound Foam is a quick and easy way to deaden that sound, and you can put this up on walls and ceilings easily enough.

A simple and portable trick is to purchase a portable sound foam ‘voiceover booth.’ Options like this portable sound booth are very reasonably priced at around $27-$40 and even include a desktop microphone stand that comes with it. 

Just make sure you’re in a room where the sound has a place to be absorbed. Hang up some towels around you, stack up some pillows, whatever you can do to deaden the sound in any room, the better you’re going to sound on your podcast.

Note: Avoid large rooms to record in. A small room, even a closet, is what you want to achieve optimal sound quality.

Best Podcast Equipment For Beginners foam

Podcast Equipment for Beginners: Are You Ready To Start Now?

We are here to help you develop, produce, launch, and maintain your podcast so that you can focus on what is most important: the quality of your content in each episode.

As experienced podcasters and producers, we understand the challenges of selecting equipment, preparing guests, and maximizing each episode to deliver content across multiple platforms. Our team is different from other production warehouses because we are invested in the success of your podcast just as much as you are. 

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Omaha Content Marketing

Street Marketing: A Content Marketing Solution

Street Marketing as a Content Marketing Solution

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.

On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.

Street Marketing  An Affordable Content Marketing Solution

What is street marketing?

Read the full transcript

So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces. 

It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.

Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.

Content Marketing and street Marketing

Benefits of Street Marketing: Connecting with customers 

For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal. 

As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand. 

In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.

Street Marketing with Tyler and Matt

The Affordable Way to Marketing

As discussed in the episode, there are many ways to market your business that don’t cost anything, but street marketing is definitely one of the more affordable and effective options to bond with your community. 

Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment. 

If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs or collaborate with local talents, associations, and other businesses. 

Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or TV commercials can be even more effective and profitable. 

Street Marketing for An Affordable Solution

Confidence: The Secret to Street Marketing

As someone who has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.  

Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value. 

Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.

If we never pushed, we could’ve faded away easily…

Mike Tyler

He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.

Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.

the content Box Street Marketing_ An Affordable Content Marketing Solution

Own Your Brand And Make People Part Of It

Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy. 

Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand. 

And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content. 

Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secrets to a thriving street marketing strategy. 

Two Brothers Creative Street Marketing_ An Affordable Content Marketing Solution

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing. 

Download our free Daily Planner PDF and stay on top of all your daliy goals. Contact us to get started for free today.

Podcast Marketing strategy for small business

How to Price Your Services: All The Basics You Need to Know

How to Price Your Services: The Secret to Knowing Your Value

Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.

In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it. 


Finding the Right Mindset: How Price Your Services

Read the full transcript

The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.

Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!  

Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.

Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.  

Do-you-know-your-value-two-brothers-creative, how to price your services

How to Establish What Your Value Is 

What makes your business unique? That boils down to the experience you provide for your customers.

Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.

Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts who know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care. 

Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more. 

The unique features of your business will be the foundation for knowing and establishing worth.


Make Your Customers Trust Your Value.

Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth. 

First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices. 

People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.

By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run. 

Know How to Price Your Services and Market Your Value

Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.

Email Marketing Specialist_ at two brothers creative

Showcase Your Results

Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like. 

Focus on Emotions and Be Original 

While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy

The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.

Inbound Marketing

How Price Your Services: Show Your Value And Get New Leads

With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original. 

At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.

Download our FREE Social Media Trackers PDF to keep your marketigs startegy going.

Hightower Reff Law on the Omaha Podcast

A Sales Funnel to Build a Billion Dollar Business

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.  

content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success. 

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing. 

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Stock images sales funner image

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business. 

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel. 

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel. 

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise. 

Two Brothers_ Why You Need to Optimize Your Sales Funnel_ From Awareness to Building Relationships

Content is Power: Don’t be Afraid to Reveal All Your Secrets 

One thing in the business world is for sure: People crave valuable and free information. 

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job. 

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results. 

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions. 

From Awareness to Building Relationships

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following. 

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage. 

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens! 

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors. 

Why You Need to Optimize Your Sales Funnel Jeff Cohn

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves. 

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Contact us to get started for free today.

How To Record a Podcast Remotely: Tips and Tricks

How To Record a Podcast Remotely

A few years ago, I was a budding podcaster with a mission to share stories and knowledge with the world. But I faced a significant challenge: I couldn’t always be in the same room as my guests. That’s when I discovered How To Record a Podcast Remotely.

Through a lot of trial and error (a lot of error), I’ve learned so much along the way.

Today I’ll share my tips and recommendations on recording high-quality remote podcast episodes.

So let’s get started on transforming your idea into an amazing remote podcast episode!

How to record a podcast remotely Two Brothers Creative Podcast strategy

Record a Podcast Remotely: Choosing the Right Platform

The first step in remote podcasting is finding a remote recording platform that suits your needs.

Many options are available, each with its unique features and price points. Some popular platforms include Zencastr, SquadCast, and Riverside. FM.

To choose the right one, consider factors like sound quality, ease of use, and additional features like video podcasting and live streaming capabilities.

For my podcast, I found SquadCast to be the perfect fit, with its intuitive interface and high-quality audio recording.

how to record a podcast remotely, Remote Podcast strategy

Ensuring a Stable Internet Connection

When recording a remote podcast, a stable internet connection is vital for both you and your guest.

A poor connection can result in choppy audio or video, making your podcast difficult to understand or enjoy. To avoid this, I recommend using an Ethernet cable instead of Wi-Fi whenever possible, as it provides a more stable connection.

Additionally, ask your guest to do the same and close any unnecessary applications that might consume bandwidth during the recording session.

Preparing Your Recording Environment

To minimize background noises and ensure the best sound quality, it’s important to create a suitable recording environment.

When I first started, I recorded my podcast episodes in my living room, which was filled with echoes and background noise from the street.

After trying different locations, I finally settled on a small, carpeted room with curtains and soft furnishings to absorb sound. Encourage your guest to find a similarly quiet space and use a good-quality microphone to further improve audio quality.

Mastering Your Microphone Setup To Record a Podcast Remotely

A crucial aspect of remote podcasting is choosing and setting up a suitable microphone.

As I experimented with different microphones, I realized that not all of them are created equal. Invest in a decent microphone to capture high-quality audio, such as the Audio-Technica ATR2100x or the Rode PodMic.

When setting up your microphone, use a stand or boom arm to position it close to your mouth at a 45-degree angle to avoid plosive sounds. Instruct your guest to do the same with their microphone, ensuring consistent audio quality throughout the podcast episode.

PODCAST Marketing_ The Key to Success in the Digital Age

Selecting the Right Headphones

Wearing headphones during your remote recording sessions is essential for two reasons: it prevents audio feedback, and it allows you to monitor your sound quality in real-time.

I learned this the hard way when I had to scrap an entire episode due to an audio issue I didn’t notice during the recording.

Closed-back headphones are ideal for podcasting because they minimize sound leakage, which could be picked up by your microphone. Some popular options include the Sony MDR-7506 and Audio-Technica ATH-M40x.

Encourage your guest to use headphones as well, even if they’re not as tech-savvy or don’t have professional equipment.

TWO BROTHERS CREATIVE how to record a podcast remotely

Record a Podcast Remotely: Interview and Communication

One of the biggest challenges in remote podcasting is conducting a seamless remote interview.

To ensure a smooth experience, I always schedule a pre-interview call with my guests to test their equipment, internet connection, and the remote recording platform.

This helps identify any potential issues before the actual recording and allows both parties to become comfortable with the setup.

During the interview, maintain clear communication and be patient with any technical difficulties. I find it helpful to establish visual cues, such as raising a hand to signal a question, to avoid interruptions while recording video.

Remember that there might be a slight delay in audio, so allow for brief pauses before responding to your guest.


Taking Advantage of Remote Recording Software Features

Many remote recording platforms offer features that can enhance your podcast episodes.

For instance, most platforms automatically record separate audio files for each participant, making post-production and podcast editing easier. Some platforms also offer built-in live streaming capabilities, allowing you to reach a wider audience through platforms like YouTube and Facebook.

Managing Your Recording Sessions

Organization is key when it comes to remote podcasting.

To keep track of my podcast episodes, I create a shared folder with my guest, where we can both upload our individual audio files and any other relevant materials. This way, we have easy access to everything needed for post-production.

Additionally, make sure to record a backup of your audio to avoid losing valuable content due to technical issues. I learned this lesson the hard way when a software glitch caused me to lose an entire interview.

Post-Production: Enhancing Your Sound Quality

Even with high-quality audio recordings, post-production is necessary to polish your podcast episodes.

During the editing process, focus on eliminating any unwanted background noises, adjusting volume levels, and removing awkward pauses or verbal fillers. There are various podcast editing tools available. These are my recommendations:

  • Audacity,
  • Adobe Audition
  • Descript
How To Record a Podcast Remotely Two Brothers Creative

For those less experienced in audio editing, consider outsourcing this task to a professional podcast editor. In my early days of podcasting, I found that working with a skilled editor not only saved me time but also significantly improved the overall sound quality of my episodes.

Video Podcasting and Live Streaming

If you decide to venture into video podcasting or live streaming, there are additional considerations to keep in mind.

Ensure that both you and your guest have adequate lighting and a clean, uncluttered background. Test your video setup before the recording session to identify any potential issues, such as poor camera angles or unfavorable lighting conditions.

Live streaming can be a fantastic way to engage with your audience in real time and attract new listeners. However, it requires careful planning and preparation to avoid technical issues and ensure a smooth experience for both you and your viewers.

Promoting Your Remote Podcast

Once your podcast episodes are produced and polished, it’s time to share them with the world.

Social media platforms, such as Twitter, Instagram, and Facebook, are excellent for promoting your podcast and connecting with your target audience. Don’t forget to use relevant hashtags and engage with your listeners by responding to comments and messages.

How To Record a Podcast Remotely

Additionally, collaborate with other podcasters and industry influencers to expand your reach. I’ve found that being a guest on other podcasts or inviting notable experts to join my podcast has significantly boosted my listener base.

Record a Podcast Remotely

Podcasting has become an amazingly versatile medium for content creators, educators, and entrepreneurs to share their stories and present their ideas.

There are many factors to consider when creating successful remote recordings. These include selecting the right recording platform, preparing and testing the equipment setup, and improving the sound quality of your podcast. Lastly, it’s important to let the world know about your work.

Take the time to cover each step we’ve discussed in detail. This will ensure you get the most out of any podcast session, even when working from home.

Most importantly, have fun creating meaningful podcasts that really resonate with audiences.

And let us know if you need help producing or archiving your podcasts – don’t hesitate to contact us for a free strategy call.

Omaha Content Marketing Company Two Brothers Creative

Radio Advertising: The Best Tips for Saving Money

How to Save Money with Radio Advertising

Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads. 

In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.

how to start a podcast

Don’t Let Nostalgia Influence Your Decision

Read the Full Transcript

Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience. 

However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts. 


Reset the Way You See Radio Advertising 

Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.  

For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel. 

The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not. 

Two Brothers Creative tips for radio advertising

So don’t waste your time on traditional media advertising that plays over the air and doesn’t produce accurate analytics; instead, use media that give you solid results. 

And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.  

So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work? 

Radio Streaming Stations: Affordable and Metric-based

Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more. 

In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial. 

Rdio advertising strategy

Pre-Roll Ads 

Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.

Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.

Use Local Talent for Radio Advertising

Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!

Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.

How to invest in radio content marleting

Do Your Radio Advertising Research: Market, Message, Media

Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience. 

Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad. 

Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results. 

Content Is Everything. We Make It Easy

Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing. 

Contact us to get started for free today.

The secret to video marketing

Video Podcasts: The Benefits for Businesses in Omaha

The Benefits Of Video Podcasts For Businesses in Omaha

With inflation taking a swing at large and small businesses, many business owners are looking for new and creative ways to market their businesses. If your marketing mainly consisted of posting on social media up until now, you have more effective options.

If you already run a marketing strategy that takes a multipronged approach, your Omaha business can find itself without a lot of options. One area that most businesses haven’t taken advantage of yet is a video podcast.

If you’re not clear about what a video podcast is or its benefits, keep reading for a quick look at video podcasting and what it can do for you.

Matt and Ben from Two Brothers Creative recording an episode for video podcasts.

What Is a Video Podcast?

When most people hear the term podcast, they almost automatically think of the pure audio productions they hear through primary audio streaming services or dedicated podcast apps. These audio podcasts typically cover a specific topic or, in the case of narrative podcasts, tell a story through a series of episodes.

A video podcast takes the same basic approach; it simply makes use of a different medium. 

Rather than strictly audio podcast production, video podcasts marry that audio with video.

There are a handful of approaches to this.

studio two brothers creative in Omaha

Static Image Recording

Static image recording is a bit of a misnomer, but it gets the basic idea across. You essentially take the audio from a traditional recording and import it into video production software.

Then, you use a single, static image as the visual for the video. The same image shows for the entire duration of the video.

In-Studio Recording

For those with the space or access to a professional recording studio, you set up a video camera in the recording space. You conduct and record the episode as you always would, but with the video camera running.

Then, you can splice together the higher-quality audio recording with the video from the camera.

Remote Recording

One of the more common approaches for capturing podcast videos is remote recording. Again, you conduct and record that audio as you usually would. For the video element, you can employ video conferencing software that includes a recording option.

Any or all of these approaches can work for your Omaha video podcast.

Starting a Video Podcast

Starting a video podcast isn’t substantially different from starting a traditional podcast. It begins by choosing a general topic. For businesses, it’s typically something closely related to either the specific company or industry.

For example, an accountant could start a personal taxes podcast or a business taxes podcast. Once you zero in on the topic you want to cover, you must decide on a format.

While there are a lot of different podcast formats out there, most business podcasts will take one of the following formats:

  • Interview
  • Solo
  • Co-host/Conversational

Remember that while you can stick with just one of these formats, you can mix things up by having someone on to interview with a typically solo podcast.

Video Podcasting Gear

If you choose to launch a video podcast, there is some essential gear that you’ll need. The most common equipment includes:

  • USB condenser microphone
  • Pop filter
  • Decent computer
  • Video recorder
  • Tripod

There is a lot of other gear that you may want at some point, but those are the bare minimum essentials. You’ll also need some audio and video editing software.

Gearing up and learning how to use that gear is often a steeper learning curve than many people want to deal with. In those cases, outsourcing your video podcast production is often best.

With those video podcasted essentials out of the way, let’s dig into the benefits that video podcasting can bring you.


Video podcasting is an excellent branding opportunity for you. For one, it lets you get the name of your business out there regularly. It also enables you to work on the logo of your company.

It’s also an excellent opportunity to demonstrate your core brand values. For example, let’s say that you’ve built your brand around friendliness. Your podcast should lean into that value by treating guests with much cordiality.

Returning to the accounting business example above, you might embrace professionalism as a core value if you focus on business taxes and accounting. In that case, you’d want to uphold professional standards on your podcast. For example, you’d probably avoid folksy sayings or foul language.

Expanded Reach

Another critical benefit of video podcasting is expanding your reach and building a bigger audience. While it might not be a significant consideration initially, developing a big enough audience on YouTube can turn the platform into a revenue stream for you.

Videos or just video clips are also very versatile. You can post them everywhere on social media, whether Facebook, TikTok, Instagram, or even Twitter.

Your video podcast is often a source of ready-made content that can reduce the burden of creating all-new content for multiple social media profiles.

Let’s say that you had a fascinating interview on your podcast. The odds are good that you can pull anywhere from 10 to 30 clips from that video. That’s a lot of easy posts for your social media profiles.


Any business conducting marketing online these days, meaning just about 100 percent of them, must consider search engine marketing. In particular, you must think about SEO for Google, which controls over 90 percent of the search engine market share and effectively writes the rules of SEO.

While it’s probably an oversimplification to say that Google’s algorithms love video, it’s not much of one. Creating a multimedia podcasting strategy that includes video will generally net you better results regarding page rank results.

Of course, this works best when you create an overall marketing strategy. For example, when picking your particular podcast episode topics, you’ll want them to align or dovetail with other marketing content like blog post topics.

Videos often see higher levels of engagement on social media platforms as well. After all, how often do people you know to share a video over a link to something like a blog post? How often have you shared videos?

Build Trust

Building trust with your audience or customer base isn’t an overnight thing, but video can help with that—human beings like seeing other human beings’ faces. True or not, many believe they can evaluate someone else’s character by watching their faces.

How often have you heard people say, “I need to look them in the eye.” That’s just a variation on the theme of wanting to see someone’s face when they, for example, claim the kind of business they run.

Video podcasting also lets people see you interacting with other human beings. If you seem genuinely interested and empathetic toward someone else, it’ll make you seem like someone that most people want to do business with at some point.

If nothing else, you can tip the scale in your direction by letting people see you carrying out your podcasting.

Enhanced Nuance

If you took a speech class or communication class somewhere along the line, you probably heard that a lot of communication is nonverbal communication. Upwards of 80 percent of what we communicate may happen non-verbally.

While a very expressive voice can overcome some of that gap, it can’t overcome all of it. That means that your average, audio-only podcast loses the majority of meaning that the host and any guests might convey.

Let’s say you use many big hand gestures when you talk, even when you speak in the studio. Capturing all of that on video lets your audience interpret your meanings far more clearly and accurately than simply hearing you talk about something.

The video also lets your audience see the facial expressions of everyone involved. While practiced hosts and interviewers will often develop good control over their expressions, that’s generally less true about guests on a podcast.

An excellent facial expression can add layers of nuance to someone’s statements.

A Video Podcast for Your Business

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this daunting and overwhelming.

We are ready to help you no matter how big or small your needs may be. From tips and techniques to equipment recommendations, editing, production, coaching and development, we are here to help – whether you hire us or not.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue. 

Book a FREE strategy call today, and let’s talk!