Authenticity in Marketing: What is the Benefit?

Posted on November 29, 2023November 30, 2023 by Julia Genoves

How to Achieve Authenticity in Marketing

You have probably heard about authenticity in marketing, and it’s importance, especially if you are running your own business and are looking for ways to increase your revenue.

But what on earth do people mean when they talk about marketing “Authenticity?” Isn’t that just being honest about your product?

Well, yes and no. In the wild jungle of today’s marketing landscape (which is getting wilder but the minute), authenticity isn’t just nice to have; it’s an absolute must.

We live in the era of savvy and perceptive consumers, users who want to create real connections and who can smell a phony sales pitch from a mile away.

Authenticity is the golden thing that separates the brands that are just ‘meh’ from the brands that make customers spend their money!

If you are struggling to find the right strategy to create authentic and engaging content for your marketing, we have the answers you have been looking for.

Buckle up; because we are about to take you for a ride into the fascinating world of authenticity content marketing.

How long should a podcast be_ Grow Your Business

The Importance of Authenticity in Marketing Now

Some marketing experts talk and do authenticity like an artificial thing, like an “authenticity” metric to give to your audience to keep them happy. This is NOT the way you want to approach it.

Sure, authentic content marketing is a strategy, but it’s also about truly engaging deeply with audiences, building connections that feel personal, and making customers feel heard.

This must be one of your main concerns when building your marketing strategy. If you are being true to who you are as a brand and making sure your messaging aligns with the reality of your products and values, you have almost figured it out.

The Pandemic Effects: Reaching 2024

When the COVID-19 pandemic hit in 2020, the world came to an unprecedented halt. You already know this story: In-person events were canceled, and our usual ways of communication were abruptly taken away from us.

As a result, people started seeking new ways to connect and make meaning in the middle of a new and unknown reality – so we turned to the internet.

Brands that were authentic (that showed their real selves and built meaningful connections) had a higher chance of thriving in this new normal.

These brands had what the audience was now looking for personal connection.

Consumers were no longer just looking for functional products or services; they were looking for brands that they could relate to, brands that offered more than just a transactional relationship.

Even now, after a few years, with the end of lockdown, authenticity is still one of the most important factors for customers; we still want their favorite brand to feel like trusted friends.

Let’s see some examples of brands that thrive even during the pandemic, thanks to their authentic nature.

Rare Beauty

Rare Beauty is all about embracing and celebrating what makes you unique. They emphasize airy, breathable formulas that are easy to apply, blend, and build, which encourages users to enhance their natural beauty rather than hide it.

The authenticity of Rare Beauty goes beyond their products. A significant part of their mission is to support mental health, with 1% of all sales going towards this cause.

Patagonia

This outdoor clothing company has always been about more than just selling clothes. They’re passionate about the environment and aren’t afraid to show it.

Their marketing campaigns often focus on environmental issues, aligning with their brand values and resonating deeply with their environmentally conscious customer base.

The Benefits of Authenticity in Marketing: A Closer Look

We have established by now that one thing is for sure: Authenticity should be a central part of your marketing strategy.

Having authentic content marketing will not only make you connect better with your audience, but in a world where we are constantly bombarded with advertisements every day, authenticity can be the key differentiator that sets us apart.

What are the tangible benefits of authenticity in marketing? Let’s dive deeper into it.

Enhanced Trust and Loyalty

Authenticity earns trust. When brands are honest and transparent in their communication, customers feel more comfortable engaging with them.

This trust, in turn, cultivates loyalty. A loyal customer base is invaluable; this can guarantee consistent revenue.

Also, local customers can easily become brand ambassadors, spreading positive word-of-mouth about the brand and helping your local results.

Increased Customer Engagement

Authenticity encourages dialogue. Brands that communicate authentically often see higher levels of customer engagement.

Whether it’s through social media comments, blog post responses, or product reviews, engaged customers are more likely to interact with the brand and participate in its community.

Improved Brand Reputation and Relevancy

How do you stay relevant in an era of rapid change where news goes as fast as it comes? The answer is simple: reputation and relevancy.

Maintaining a good reputation is crucial for any brand. Companies that are known for being authentic are viewed more favorably by consumers.

They are seen as reliable and responsible, thus enhancing their image in the market and staying as a referent for authenticity, being on top of people’s minds for that exact quality.

Higher Conversion Rates and Sales

Authenticity can also boost conversions. Consumers are more likely to purchase from a brand they perceive as authentic.

By aligning marketing messages with the actual consumer experience, brands can increase conversion rates and drive sales without spending extra money since they are already a step closer to their true and reliable nature.

The Essence of Authenticity in Marketing: True Valuable Content

We know what you might be thinking: are all those benefits really possible to achieve just by being authentic?

It might be hard to believe that one little change can improve your overall marketing strategy, but it’s true! We swear; however, true doesn’t always mean easy.

Having authentic marketing takes time, research, and a thought-out strategy. So, how do you start? What is it that you need to do to create authentic marketing?

Ok, it all boils down to your content marketing and the way you present it.

Tips for Creating Authentic and Untapped Content

Understanding Your Audience: Explain the importance of knowing your audience’s needs, preferences, and behaviors in creating authentic content.

Storytelling: Discuss how sharing real stories about your brand or customer experiences can create authentic content.

Transparency: Talk about the benefits of being open and honest in your content, including admitting mistakes or discussing challenges.

Consistency: Highlight the need for consistency in messaging across all platforms to maintain authenticity.

User-Generated Content: Encouraging user-generated content can lead to producing more authentic material.

Authentic Content

Authentic content isn’t just a one-off tactic; it’s an ongoing strategy that should permeate every aspect of your business. From your social media presence to customer service, from the products you offer to the way you interact with your customers.

At its heart, a content strategy should be designed with the customer in mind. Ask yourself: How are you making their lives better? How is your content helping them? What unique value do you bring to the table?

Your content should not merely be about promoting your products or services. Instead, it should solve real problems and answer genuine questions that your customers have.

Whether it’s through a video, blog post, podcast, or downloadable PDF, your content needs to provide tangible benefits to the customer.

Tips for Marketing Authenticity

With all this knowledge, we are sure you are more than ready to start creating some valuable, authentic, and helpful content for your audience, but before you start, take these tips into consideration.

Video and Audio Content

Videos are the most real way to show your audience who you are and what you offer, to listen to your brand’s real voice.

Also, with today’s fast-paced lifestyle, consumers appreciate content that’s easy to consume. Videos and podcasts are engaging mediums that allow you to convey a message that will come across as genuine.

By leveraging these formats, you can enhance the user experience and make your content more accessible.

The Power of Storytelling

Is there anything more real than a true-life story?

Real stories have the power to connect with people on an emotional level. Sharing genuine stories about your brand or customer experiences can create authentic content that resonates with your audience and makes them feel identified with what you have gone through.

Whether it’s an inspiring success story, a behind-the-scenes look at your operations, or a candid discussion about challenges you’ve faced, storytelling can add a layer of authenticity to your content.

Be Transparent

Never lie to your customers, don’t hide things, and try to be as true as you can. Sure, they don’t need to know everything, but transparency is crucial in building trust.

Being open and honest in your content, including admitting mistakes or discussing challenges, can go a long way in establishing credibility.

It shows your audience that you value honesty and are not afraid to show your human side.

Maintain Consistency

Consistency will help to reinforce your brand image and make your brand more recognizable, basically letting your audience remember you.

Consistent content also ensures that your audience receives the same core message of your values and what you bring to the table.

Engage with Your Audience

One of the best ways to create authentic content is to address the actual questions and concerns of your followers. Engaging with your audience and responding to their queries not only provides value but also shows that you care about their opinions and needs.

This two-way interaction can foster a deeper connection between your brand and its audience.

Case Study of Authenticity in Marketing

Two Brothers started as a small idea. Over time, we evolved into a full-fledged content marketing powerhouse in Nebraska. Our secret? Creating authentic content that resonates with the audience.

We have made a name for ourselves by being original, creative, funny, and a very beautiful group of supermodels (well, maybe the last one is a reach.)

We have developed a simple content marketing system that leverages a podcast and video to deliver affordable, effective, and authentic marketing solutions.

With this system, we have helped many other businesses achieve their marketing goals. Are you ready to be part of the authenticity revolution?

If you want to elevate your brand, connect with your audience, and drive conversions with authentic content, then it’s time to get in touch with Two Brothers Creative.

The Easy Box

Don’t have the time for long recording hours and meetings. Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.

Forget all about ungenuine marketing companies and fake plastic content; this is marketing made easy.

How to Market Yourself on LinkedIn: Don’t Miss Out

Posted on November 28, 2023November 28, 2023 by Julia Genoves

How to Market Yourself on LinkedIn the Right Way

How can you market yourself on LinkedIn, and what are the benefits of doing so effectively?

If you are a business owner, you probably already have an Instagram, Facebook, or even TikTok profile for your company, so why would you bother to have a LinkedIn as well? Aren’t most people in more mainstream social media?

Well, sorry to be the bearer of bad news, but if you’re a business-to-business (B2B) company without a LinkedIn profile, you are missing out on a huge opportunity!

On this Midwest Mindset episode, Matt, Benn, and Austin discuss the potential that LinkedIn holds for your company and how to start effectively.

How to Market Yourself on LinkedIn_ Don’t Miss Out on this Opportunity

Why LinkedIn for B2B?

LinkedIn is known as the go-to platform for seeking jobs, posting jobs, networking, and showing off your professional headshot.

Sure, sounds like a great platform for any business, the same way Instagram or Pinterest are; it’s good to be there, but how can we make it great?

Read the full transcript.

For businesses doing business with other businesses (yes, we did just say “business” three times in one sentence), LinkedIn is the place to be, but we also need to be strategic in the way we do content to make our online presence effective.

Market Yourself on LinkedIn: The Magic of Good Marketing

So, to create a good Linkedin marketing strategy, we first need to understand why it works so well for B2B.

Connect With Your Audience

First off, LinkedIn is less saturated than other social media platforms. This means that the engagement rate isn’t so high, but this focused environment makes it easier for you to find your audience and connect with them in a meaningful way.

Remember: while engagement is important, we want to connect with people who are actually interested in our brand, service, and product.

Visibility

Also, on LinkedIn, your content isn’t playing hide and seek with your followers, unlike other platforms where your posts might get lost in the algorithm maze or, worse, get shadowbanned.

LinkedIn ensures that your content is visible to all your followers in their feeds, making your content more effective.

Also, according to LinkedIn, their platform generates a higher return on ad spend than other social media platforms.

Market Yourself on LinkedIn the Right Way

So, with all this new knowledge that you have, how do you market yourself on linkedin the right way and make sure to make the best content and generate a profit?

Here are our must-do to create an effective LinkedIn marketing campaign.

Market Yourself on linkedin With Storytelling

In the digital age, every platform is essentially a video platform. LinkedIn is no exception.

However, compared to other platforms, video storytelling on LinkedIn is still an untapped strategy that has tons of potential.

This presents a unique opportunity for you to stand out. Share your brand’s story, showcase product features, or share customer testimonials.

Storytelling can evoke emotions and build a stronger connection with your audience.

Pro Tip: Use widescreen videos instead of vertical videos.

Have a Clear Intention

Every piece of content you create should have a clear intention. Whether it’s a post, an article, or a video, make sure it serves a specific purpose.

It could be to educate your audience, promote a new product or service, or simply to engage with your community.

A well-defined intention will guide your content creation process and ensure consistency in your messaging.

Repurpose Your Content

Don’t let your valuable content go to waste after just one use. Instead, repurpose it into different formats.

For instance, key points from your videos can be turned into engaging blog posts, inspiring quotes, or colorful infographics.

This strategy not only maximizes your content’s reach but also caters to different audience preferences.

Market Yourself on LinkedIn by Promoting Your Website

LinkedIn is a great platform to drive traffic to your website. You can do this by sharing special offers, deals, or free lead generators.

But remember, your promotions should offer value and align with your audience’s needs; this way, they have a real intention to go to your website.

Use Your Personal LinkedIn

While a company page is important, your personal LinkedIn profile can often be more relatable and authentic.

People connect with people. So, use your personal profile to share insights, engage in discussions, and build meaningful relationships.

This human aspect can greatly enhance your brand’s credibility and trustworthiness.

Trust Two Brothers Creative with Your Marketing

We’re here to help you. Our goal is to help you create the best unique and original content for LinkedIn and social media that delivers actual results.

If you want to learn more about how to grow and build your marketing strategy, download our free 6-step Marketing Plan pdf.

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content.

Forget all about long hours and marketing failure; this is marketing made easy.

The Best Omaha SEO Strategy For Business

Posted on June 6, 2023August 31, 2023 by Julia Genoves

The Best Omaha SEO Strategy

Creating an Omaha SEO Strategy for local businesses can seem daunting, but it doesn’t have to be.

By thoughtfully implementing search engine optimization (SEO) and keeping up with the latest industry trends, you can easily create compelling content to help your business reach the right audience.

In this blog post, we’ll provide insider tips on developing an effective SEO plan tailored to create compelling content.

How to Use an Omaha SEO Strategy for Content

You’ll learn how to incorporate keyword research into your workflow and increase organic traffic from search engine results pages with each piece of unique content you produce.

With these expert tips in tow, you’ll be able to make sure that every piece of content you write is optimized for maximum visibility and impact.

In today’s digital age, having a website or social media presence is no longer enough. With millions of web pages and blog posts published every day, standing out from the crowd and reaching your audience requires a well-crafted content marketing strategy that’s optimized for search engines.

What is SEO?

But what does that mean, exactly? Well, in a nutshell, SEO (search engine optimization) is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs) for specific keywords and phrases.

By creating quality content that’s relevant to your targeted audience’s search queries, you can increase your visibility, drive organic traffic to your site, and ultimately convert those visitors into paying customers.

So, how do you create an SEO content strategy that works? Here are some practical steps to get started:

Step 1: Research Your Audience and SEO Keywords

Before you start creating any type of content, it’s essential to understand who your target audience is and what they’re searching for.

By researching your audience’s needs, interests, pain points, and search behavior, you can identify the keywords and phrases they use to find solutions to their problems.

For example, if you’re a local pizza restaurant in Omaha, your targeted audience might search for keywords such as “best pizza in Omaha,” “pizza delivery near me,” or “family-friendly pizza restaurant.”

If you are still wondering how to start and what keywords are the best for your audience, listening to our Midwest Mindset for Marketing podcast can help you better guide you to understand your audience.

Step 2: Omaha SEO Strategy For Content and Topics

Once you’ve identified your targeted audience and keywords, it’s time to determine the type of content that will best suit your audience’s needs and search intent.

Different types of content, such as blog posts, landing pages, videos, infographics, or social media posts, can be used to target different stages of the customer journey and achieve different marketing goals.

For example, if your goal is to attract new customers, blog posts that educate your audience about your products or services or answer their frequently asked questions can be a great starting point.

On the other hand, if your goal is to convert visitors into leads or sales, landing pages that offer a free trial, demo, or consultation can be more effective.

To determine the content topics that will resonate with your targeted audience and align with your business goals, you can use a content mappings tool such as HubSpot’s Content Strategy Tool or Ahrefs’ Content Explorer.

These tools allow you to discover popular content topics in your industry, analyze their performance metrics, and create a content plan that covers all stages of the customer journey and aligns with your SEO and marketing strategies.

Step 3: Optimize Your Omaha SEO Strategy

Once you’ve identified your targeted audience, keywords, and content topics, it’s time to create high-quality content that’s optimized for search engines.

Here are some best practices to keep in mind:

Use long-tail keywords

Long-tail keywords are more specific and less competitive than short-tail keywords, which makes them easier to rank for and more targeted to your audience’s search queries.

Use long-tail keywords in your title, meta description, headings, and copy to improve your SEO score and visibility on Google and other search engines.

Meta descriptions

Meta descriptions are the short snippets of text that appear under your page title in the search results. They provide a brief summary of your content and can influence whether or not a user clicks on your page.

Use your target keywords and a persuasive call-to-action in your meta description to entice users to click on your page.

Headings and subheadings

Headings and subheadings not only make your content more readable and organized, but they also provide context to search engines about the structure and hierarchy of your content. Use your target keywords in your headings and subheadings to signal to search engines what your content is about.

Internal and external links

Internal links are links within your site that point to other relevant pages or blog posts, while external links are links to other authoritative sites that provide additional value to your readers.

Use both types of links in your content to provide a better user experience and signal to search engines that your content is trustworthy and relevant.

Multimedia

Images, videos, infographics, and other multimedia not only make your content more engaging and shareable but also provide additional opportunities to optimize your content for search engines. Use descriptive file names, alt text, and captions to help search engines understand the content of your images and multimedia.

Step 4: Measure and Improve Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is just the first step.

To ensure that your content marketing strategy is effective and generates results, you need to measure and analyze your content’s performance metrics, such as traffic, engagement, conversion rates, and revenue.

Tools such as Google Analytics, Ahrefs, or SEMrush can help you track and analyze your content’s performance metrics and identify opportunities for improvement.

By measuring the impact of your content on your business goals and iterating on your content marketing strategy based on data and feedback, you can continuously improve your content’s effectiveness and ROI.

Step 5: Promote Your Content

Finally, promoting your content through social media and outreach is an essential part of any SEO content strategy.

By sharing your content on social media platforms such as Facebook, Twitter, LinkedIn, or Instagram, you can reach a wider audience, drive traffic to your site, and build brand awareness.

In addition, outreach to influencers, bloggers, journalists, or other relevant websites can help you build backlinks, increase your domain authority, and generate more traffic and visibility for your content.

By leveraging social media and outreach to amplify your content’s reach and impact, you can maximize the ROI of your SEO content strategy and achieve your marketing goals.

The Essential SEO Strategy Tools

By using keyword research tools such as Google Keyword Planner or SEMrush, you can identify the search volume, competition, and relevance of different keywords and choose the ones that are most relevant to your business and audience.

These are some of my favorite tools to use for SEO:

Google Keyword Planner

A powerful and free keyword research tool offered by Google, the Keyword Planner helps you discover new keywords related to your business, their search volume, and their competitiveness.

It also provides insights into keyword trends and enables you to create and optimize your Google Ads campaigns for better performance.

SEMrush

SEMrush is an all-in-one SEO and digital marketing suite that offers a comprehensive keyword research tool.

With its extensive database of over 20 billion keywords, you can identify high-performing keywords, analyze search volume, competition, and keyword difficulty, as well as uncover long-tail keywords and phrase matches.

SEMrush also offers competitor analysis, backlink analysis, and site audit features, making it a versatile choice for any digital marketer.

MOZ

MOZ is another popular SEO toolset that includes keyword research capabilities. Its Keyword Explorer feature helps you find the most relevant keywords for your business by analyzing search volume, competition, and organic click-through rates.

Additionally, MOZ offers a range of other SEO tools, such as rank tracking, site audits, and backlink analysis, making it an excellent resource for optimizing your website’s overall SEO performance.

Competitor Analysis

Monitoring your competitors’ SEO strategies can provide you with a wealth of information to improve your own campaigns.

By analyzing their keyword usage, backlink profiles, and content strategies, you can identify gaps and opportunities to outperform them in search rankings. Tools like SEMrush, MOZ, and Ahrefs offer competitor analysis features that can help you keep a close eye on your competition and stay ahead of the game.

Crafting Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is an essential part of any digital marketing strategy.

By following these practical steps, you can create high-quality content that attracts organic traffic, engages your target audience, and drives more sales.

Remember, the key to a successful SEO content strategy is to understand your audience, research your keywords and content topics, optimize your content for SEO best practices, measure and improve your content’s performance, and promote your content through social media and outreach.

By continuously iterating on your content marketing strategy based on data and feedback, you can stay ahead of the competition, rank higher on search engine results pages, and achieve your business goals.

So what are you waiting for? Start creating an SEO content strategy that works for your business today.

Content Marketing in the Age of the Algorithm Is Overwhelming

Are you feeling overwhelmed by the demands of content marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced content marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

This is What Omaha Digital Marketing Does

Posted on June 2, 2023June 8, 2023 by Julia Genoves

Omaha Digital Marketing: How to Make More Sales

This is what Omaha digital marketing does for businesses looking to increase sales. Digital marketing may be just the strategy that could take your success up a notch.

Omaha is a thriving heartland city known for its innovative spirit full of opportunities, and where I proudly call home.

In this post, we’ll cover all things related to what makes digital marketing so effective, from targeting customers online and driving traffic to connecting with local businesses and optimizing campaigns.

Why I’m Passionate about Digital Marketing in Omaha

As an experienced Omahan marketer who has worked with various companies across many industries, I want to share my insights into how utilizing digital marketing can give your efforts and profits an edge.

Whether you’re entirely new or somewhat familiar with strategies used for boosting sales via digital media channels, by reading on, you’re sure to gain useful knowledge that will make all the difference when it comes time crunching those numbers!

So, let’s dive into the world of digital marketing and discover how it can help Omaha businesses make more sales.

The Power of Email Marketing

Email marketing is one of the most effective digital marketing strategies I’ve encountered.

It’s a tried-and-tested method that has delivered consistent results for my business. Email marketing allows you to engage with your audience directly, provide valuable content, and promote your products or services.

By building an email list and sending targeted campaigns, I’ve been able to nurture relationships with my customers and generate repeat sales.

Creating a Winning Digital Marketing Strategy

Developing a solid marketing strategy is essential for any business.

As an Omaha business owner, you must understand your audience, set clear goals, and choose the right digital marketing channels to reach them.

For my business, I focused on combining email marketing, pay-per-click (PPC) advertising, and social media marketing to create a comprehensive marketing plan that drove results.

The Role of Omaha Digital Marketing Services

If you’re new to digital marketing or simply don’t have the time to manage your campaigns, partnering with an Omaha digital marketing company can be a game-changer.

By collaborating with a top-tier digital marketing agency in Omaha, like Two Brothers Creative, you gain access to a wealth of industry knowledge and expertise. Our team of seasoned professionals is well-versed in the latest trends, tools, and strategies, ensuring your campaigns are optimized for maximum impact.

As your business grows, so do your marketing demands. Working with an Omaha digital marketing agency ensures that your campaigns can scale seamlessly, adapting to your evolving needs and objectives.

Also, having a marketing service in your city or state can be more effective because they know and understand the area, culture, and sense of humor of the people around.

The Power of Pay-Per-Click (PPC) Advertising

Another essential element of my marketing strategy was pay-per-click (PPC) advertising.

PPC platforms like Google Ads and Facebook Ads allowed me to target my audience precisely and only pay when someone clicks on my ad.

The beauty of PPC advertising lies in its cost-effective nature – you only pay when someone clicks on your ad, ensuring that your marketing budget is spent wisely and efficiently. This performance-based approach not only helped me drive traffic to my website but also increased brand visibility and, ultimately, boosted sales.

PPC platforms offer advanced targeting options, enabling you to reach potential customers based on demographics, interests, behaviors, and even specific keywords. This ensures that your ads are displayed to the most relevant audience, increasing the likelihood of engagement and conversions.

Staying Ahead with SEO

Search engine optimization (SEO) is critical to any digital marketing plan.

As a business owner in Omaha, I knew that ranking high on search engine results pages was crucial for attracting potential customers, especially for local services.

Local SEO is a specialized branch of search engine optimization that focuses on optimizing a website to improve its visibility and rankings in local search results. This is particularly important for businesses that serve a specific geographic area or have a brick-and-mortar presence, such as restaurants, retail stores, and service providers.

The importance of local SEO cannot be overstated, as it plays a vital role in connecting businesses with their local audience and driving foot traffic or localized online conversions.

A solid local SEO strategy can help businesses outrank competitors in their area, making them the go-to choice for customers seeking their products or services. Moreover, with the rise of mobile search and voice-activated assistants, local SEO has become even more critical as users increasingly rely on these technologies to find businesses near them.

Another crucial part of SEO is backlinks, also known as inbound or incoming links, which are a critical component of SEO, as they signal to search engines that your website is a valuable and credible source of information.

When other reputable websites link to your content, it essentially acts as an endorsement, indicating that your site offers valuable insights or resources worth referencing. Search engines, such as Google, consider these endorsements when determining the authority and relevance of your website, ultimately impacting your rankings in search results.

By optimizing my website for relevant keywords, creating valuable content, and building quality backlinks, I was able to improve my online visibility and drive more organic traffic to my site.

The Magic of Video Production

Incorporating video content into my marketing strategy was one of the best decisions I’ve made as a business owner.

Videos have a unique ability to engage and inform audiences in a way that other formats can’t. By creating compelling videos about my products and services, I was able to capture my audience’s attention, increase brand awareness, and drive more sales.

Another benefit of videos is that they boost your ranking on search engines and can be optimized by SEO. They add a little extra quality content to your page or social media.

Mastering Social Media Marketing

Social media has become an indispensable tool for businesses in Omaha and beyond.

Platforms like Facebook, Instagram, and Twitter allow you to connect with your audience, share content, and promote your products or services.

I found that using a combination of organic posts and paid social media advertising was the key to building a strong online presence and generating more sales. Paid media is quick and effective, so it will show you pretty much instant results.

On the other hand, organic content has a longer life span and produces more loyal customers. So having a combination creates the perfect balance to have revenue all year long.

Why Social Media Management Matters

Managing multiple social media accounts can be time-consuming, but it’s essential for maintaining a consistent online presence.

Our clients hire us for full-service digital marketing. This includes social media management services. We help them streamline their efforts and ensure their brand remains visible and engaging on all platforms.

The Importance of Marketing Planning

To make the most of your digital marketing efforts, it’s crucial to have a well-defined marketing plan in place.

This involves setting clear objectives, identifying your target audience, selecting the right marketing channels, having a posting schedule, and determining your budget.

A well-planned schedule ensures that your content is published at optimal times to maximize engagement and reach while also preventing gaps or overlaps in your messaging. Consistency in posting helps build brand recognition and fosters trust among your audience, as they come to expect and rely on your regular updates.

By creating a comprehensive marketing plan, I was able to allocate resources more effectively and ensure my marketing efforts were aligned with my business goals.

Discovering the Right Marketing Solution for Your Business

With so many digital marketing strategies available, it can be overwhelming to choose the best approach for your business.

I found that the key to success was identifying the marketing solution that best met my unique needs and goals.

This involved researching various tactics, consulting with experts, and testing different strategies to find the perfect combination that drove results.

Boost Your Sales with Digital Marketing in Omaha

As a business owner in Omaha, I’ve experienced firsthand the power of digital marketing in driving sales and growing my business.

By implementing strategies like email marketing, PPC, SEO, video production, and social media marketing, I was able to reach my target audience, build brand awareness, and increase my revenue.

If you’re looking to make more sales and grow your business, consider partnering with a digital marketing company in Omaha like Two Brothers Creative. We offer a range of services, including SEO, PPC, social media management, and more, to help you achieve your marketing goals and drive results.

I hope my personal experiences and insights have shed some light on the potential of digital marketing for businesses in Omaha. By embracing these strategies and working with the right partners, you, too, can unlock the full potential of your business and make more sales. Good luck on your digital marketing journey!

Digital Marketing in the Age of the Algorithm

Are you feeling overwhelmed by the demands of marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced digital marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Two Brothers Creative: Content in a Box

Omaha Content Strategy: How To Create Killer Content

Posted on June 1, 2023August 30, 2023 by Julia Genoves

How to Create an Omaha Content Strategy for Your Business

If you don´t have an Omaha Content Strategy tailored to your local business, you’ve likely experienced some frustration as you navigate the ever-growing world of digital marketing.

But don’t worry; with a little planning, creativity, and knowledge on how to craft killer content, your products or services will surely stand out in no time!

In this blog post, I will share my experience and expertise as a successful small business professional in creating high-quality content for success online.

How to Create Killer Omha Content Strategy

Creating captivating content that captures potential customers’ attention isn’t easy — especially since so much competition has saturated the internet.

I remember when I first started my own small business in Omaha, Nebraska. I was excited and eager to get the word out about my products and services.

But despite all my enthusiasm, I quickly realized that creating quality content to engage my audience was no walk in the park.

That’s when I embarked on a journey to master content marketing, and today, I want to share with you some of the strategies that have helped me along the way.

Why a Quality Omha Content Strategy Matters

The digital landscape is a crowded place, and to stand out, you need to create killer content that speaks to your target audience.

The right pieces of content not only boost brand awareness but also build trust and credibility. It’s essential to understand your buyer persona and create content tailored to their needs and interests.

I once wrote a blog post that I thought was going to be a huge hit. I spent a long time on it, pouring over every word. But when I published it, the response was… underwhelming.

That’s when I realized that understanding my audience was more important than crafting perfect sentences.

Types of Content to Consider

When planning your content marketing strategies, it’s vital to diversify the types of content you produce.

Blog posts, long-form articles, case studies, videos, and podcasts are just a few examples of the formats you can explore.

In my experience, Video podcasting has been instrumental in helping me reach a wider audience because it offers a convenient and engaging way to consume content.

Unlike other forms of content, such as written articles or blog posts, video podcasts provide a more immersive experience that allows viewers to feel like they’re part of the conversation.

Creating a Content Strategy that Resonates

To create killer content that resonates with your audience, start by developing a clear understanding of their needs, preferences, and pain points.

Use tools like Google Analytics and social media channels to gather insights and fine-tune your content.

I remember when I first started using Google Analytics, I was amazed at the wealth of information it provided. It quickly became an invaluable resource in my content marketing efforts, helping me tailor my content to better meet the needs of my audience.

Developing a Consistent Content Strategy

A successful content marketing strategy requires consistency.

You can’t just publish a few blog posts and expect to see immediate results. It takes time, effort, and patience to build a loyal following and see a return on your content marketing investment.

Back when I first started, I would get discouraged when I didn’t see immediate results. But I’ve learned that consistency is key, and over time, my content marketing efforts have paid off in spades.

The Power of Storytelling in Your Content Strategy

Weaving storytelling elements into your content is a powerful way to connect with your audience on a deeper level.

Sharing personal experiences and anecdotes helps humanize your brand, making it more relatable and memorable.

When I started incorporating stories into my content, I noticed a significant increase in engagement. It turns out that people love hearing about the challenges and triumphs of others, and it made my content feel more authentic and genuine.

Utilizing Social Media Channels

Once you´ve created your high-quality content, it´s time to share it with the world. Social media channels offer a cost-effective way to reach your target audience and amplify your message.

I can’t tell you how many times I’ve seen a well-crafted piece of content go viral on social media, generating buzz and interest in a brand.

Be sure to use the right platforms for your audience, and don’t be afraid to experiment with different formats and approaches to find what works best for your business.

Optimizing Content Strategy for SEO

To ensure your content reaches your target audience, it’s essential to optimize it for search engines.

SEO keywords play a critical role in making your content discoverable, so be sure to include relevant terms throughout your pieces of content.

When I first started paying attention to SEO, I was surprised by how much of a difference it made in my content’s visibility.

By strategically incorporating keywords like “content marketing strategies” and “boost brand awareness,” I was able to attract more visitors and grow my audience organically.

Omha Content Strategy Secret: Google Analytics

Google Analytics can be your best friend when it comes to understanding your audience and making data-driven decisions for your content marketing campaigns. It provides valuable information on user behavior, demographics, and content performance.

As I mentioned earlier, Google Analytics has been a game-changer for me.

By regularly monitoring the data, I’ve been able to refine my content strategy and make informed decisions about what types of content resonate most with my audience.

Using Long-Form Content to Showcase Expertise

Long-form content, such as video podcasts, is an excellent way to showcase your expertise and provide value to your readers. Long-form content allows you to dive deeper into a topic, demonstrating your knowledge and helping your audience solve problems or learn new skills.

In addition, video podcasting has allowed me to showcase my personality and brand in a way that written content simply can’t match. By putting a face and voice to my content, I’ve been able to create a stronger connection with my audience, which has helped me to build trust and establish myself as an authority in my industry.

The Importance of Consistent Branding in Content Marketing

Consistency in branding is crucial when creating content for your small business.

Your content should reflect your brand’s voice, tone, and visual identity, ensuring a cohesive experience for your audience across all touchpoints.

When I first started, I didn’t pay much attention to branding. But as my business grew, I realized the importance of having a consistent brand image. It has helped me create a memorable experience for my audience and build a strong reputation in my niche.

Repurposing Content for Maximum Impact

One of the most effective content marketing strategies I’ve discovered is repurposing content.

By transforming your existing content into different formats, you can extend its reach and get more value from your content marketing efforts.

For example, I once turned a popular blog post into an infographic, which I then shared on social media. The response was incredible, and it helped me reach a whole new audience who may not have discovered my content otherwise.

Engaging Your Audience through Interactive Content

Interactive content, such as quizzes, polls, and surveys, can be a powerful way to engage your audience and gather valuable insights.

By inviting your readers to participate and share their thoughts with a clear Call to Action (CTA), you can create a sense of community and foster loyalty.

I’ve found that interactive content not only boosts engagement but also provides valuable data that can help shape future content marketing campaigns. It’s a win-win situation for both your audience and your business.

Measuring Content Marketing Success

Lastly, it’s crucial to measure the success of your content marketing efforts.

Keep track of key performance indicators (KPIs) like website traffic, social media engagement, and conversion rates to gauge the effectiveness of your campaigns and make adjustments as needed.

Over the years, I’ve learned the importance of tracking my content marketing KPIs. By monitoring my progress and making data-driven decisions, I’ve been able to optimize my campaigns and achieve better results.

The Value of User-Generated Content

User-generated content (UGC) is a powerful way to boost your content marketing efforts and build trust with your audience.

Encourage your customers to share their experiences, reviews, and testimonials, and feature their stories in your content.

I’ve found that UGC not only saves me time in creating content but also adds authenticity to my brand. People trust the opinions of their peers more than advertisements, and showcasing real-life experiences can be incredibly persuasive.

Collaborating with Influencers and Industry Experts

Partnering with influencers and industry experts can help you reach a wider audience and enhance your credibility. Consider guest blogging, hosting podcasts, or conducting interviews with experts to create informative and engaging content for your audience.

One of the most successful collaborations I’ve had was when I invited a well-known expert in my field to write a guest blog post. Their insights and unique perspective brought in new readers and generated a lot of buzz around my brand.

Keeping an Eye on Competitors and Industry Trends

Stay informed about your competitors’ content marketing strategies and the latest industry trends to ensure you’re always one step ahead. By being proactive and innovative, you’ll stand out in the crowded digital landscape and continue to attract and engage your audience.

Over the years, I’ve learned that keeping up with industry trends and competitor analysis is essential for staying relevant and successful in content marketing. It’s helped me adapt my strategies and stay ahead of the curve.

Investing in High-Quality Visuals and Design

Last but not least, never underestimate the power of high-quality visuals and design in your content marketing campaigns.

Engaging imagery, eye-catching graphics, and professional design can significantly impact your content’s appeal and effectiveness.

I once invested in a professional designer to create custom visuals for my blog, and the difference was astounding. The improved aesthetics not only made my content more appealing but also helped increase engagement and shareability.

Final Thoughts

Creating killer content for your small business might seem like a daunting task, but with patience, dedication, and the right strategies, you can make a significant impact on your brand’s growth and success.

Remember to focus on quality content that resonates with your target audience, experiment with different types of content, and optimize your content for search engines and social media channels.

As someone who has been through the ups and downs of content marketing, I can tell you that the rewards are worth the effort. By consistently producing valuable content that speaks to your audience, you’ll build trust, credibility, and a loyal following that will support your business for a long time.

Now it’s time to put these tips into action and start creating killer content for your small business!

Good luck, and remember: with hard work, persistence, and the right content marketing strategies, you can achieve incredible results.

Content Marketing in the Age of the Algorithm

Are you feeling overwhelmed by the demands of content marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative: Content in a Box

Omaha Business Success: The Outbound Marketing Definition

Posted on June 1, 2023June 12, 2023 by Julia Genoves

Outbound Marketing for Omaha Businesses

What can outbound marketing do for your local Omaha business’s success? Welcome to the grand finale of our three-part series exploring the fascinating world of inbound and outbound marketing for Omaha businesses.

Regardless of the type of business, it’s essential to choose the right marketing strategy for your success.

That’s why we’ve created this series to help you understand these two powerful approaches and make informed decisions.

An Overview:

Part One: The Differences Between Inbound And Outbound Marketing

In the first part, we explore the fundamental differences between inbound and outbound marketing, their goals, tactics, and how they work together for a well-rounded strategy.

Part Two: What Is Inbound Marketing?

The second part focuses on inbound marketing, discussing its core principles, tactics, and best practices for creating valuable content and nurturing leads.

Part Three: Outbound Marketing Definition

Lastly, we dive into outbound marketing, exploring its various tactics and how to balance it with inbound marketing for a winning combination.

By the end of this series, you’ll have a clear understanding of both strategies and be better equipped to choose the right approach for your business goals.

Let’s get started on this insightful marketing journey.

Cold Calls and Emails: Connecting with Prospects Directly

Cold calling and cold emails are two outbound marketing tactics that involve directly reaching out to potential customers.

They can be an effective way to generate leads and make sales, especially for businesses with a well-defined target audience.

However, cold calling and cold emails can be challenging, as many people find them intrusive and may associate them with email spam. To increase the chances of success, it’s essential to do thorough research on your prospects and personalize your outreach. Focus on providing value and addressing the pain points of your potential customers.

For instance, a local business looking to expand its customer base may choose to cold call residents within a certain radius of its storefront. By doing so, they can introduce themselves and their products or services to potential customers who may not be aware of their existence.

Additionally, cold calling can be particularly successful for businesses that offer time-sensitive promotions or discounts. In these cases, the immediacy of a phone call can generate interest and urgency, leading to increased sales and brand awareness.

In my own experience, I’ve found that a well-crafted cold email or a carefully planned cold call can open the door to new business opportunities.

While it’s not always an easy process, persistence and personalization can go a long way.

Trade Shows and Events: Building Connections in Person

Trade shows and industry events are excellent opportunities to showcase your products or services, generate leads, and network with potential customers. By setting up an eye-catching booth or hosting an engaging presentation, you can make a lasting impression on your target audience.

While trade shows can be a high-cost marketing effort, the potential return on investment can be significant. In my own entrepreneurial journey, I’ve found that face-to-face interactions at trade shows have led to lasting business relationships and valuable connections.

Traditional Advertising: Reaching the Masses

Traditional advertising methods, such as radio ads, billboards, and TV commercials, allow you to reach a broad audience with your marketing message.

While these tactics may not be as targeted as inbound or digital marketing strategies, they can still play a crucial role in building brand awareness and driving interest in your products or services.

One thing to keep in mind is that traditional advertising can come with a high cost, especially for small businesses. To make the most of your marketing budget, consider focusing on the advertising channels that best align with your target audience and business goals.

For example, let’s imagine a small, independent coffee shop that has recently opened in a small city neighborhood. The owner wants to attract local customers and build a loyal customer base and wants something that works fast. He might consider putting up a spectacular and giving flyers in the street.

He might not know his ROI exactly, but it’s a sure and effective, and rapid way to get the message across the neighborhood.

Throughout my years in business, I’ve found that a well-placed billboard or a captivating radio ad can still turn heads and pique interest in what I have to offer. The key is to balance your marketing efforts with a mix of inbound and outbound strategies, ensuring that you’re reaching your audience effectively.

The Evolution of Outbound Marketing Definition: Adapting to the Digital Age

While outbound marketing has its roots in traditional advertising and direct outreach, it’s essential to recognize that the landscape has changed significantly in the digital age.

Tactics like email marketing and social media advertising have become increasingly important, offering businesses new ways to connect with their target audience.

In addition to these new-age tactics, businesses must also consider the increasing importance of search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their online visibility. By optimizing their website and investing in targeted online ads, companies can attract more visitors and increase the chances of converting them into customers.

Moreover, the rise of mobile technology has led to a shift in consumer behavior, with more people browsing and shopping on their smartphones and tablets. As a result, businesses need to ensure that their marketing efforts are optimized for mobile devices, including creating responsive websites and mobile-friendly ads.

Email Marketing: The Power of Personalized Outreach

Email marketing has become a crucial component of outbound marketing strategies in the digital age.

By building a targeted email list and sending out personalized, engaging messages, you can nurture leads and encourage them to take action.

When done right, email marketing can be highly effective in driving sales and strengthening customer relationships. To maximize the potential of your email marketing efforts, focus on crafting compelling subject lines, providing valuable content, and segmenting your audience to deliver tailored messages.

In my own experience, email marketing has proven to be a powerful tool for driving revenue and maintaining connections with my customers. Remember to respect your subscribers’ inboxes and avoid spammy tactics that could damage your brand reputation.

Social Media Advertising: Reaching the Right People at the Right Time

Social media advertising is another essential aspect of modern outbound marketing.

Platforms like Facebook, Instagram, and LinkedIn offer highly targeted advertising options that allow you to reach your ideal customers based on demographics, interests, and behaviors.

While social media ads can be more intrusive than organic content, they can still deliver impressive results when done correctly. Invest in eye-catching visuals, compelling ad copy, and a well-defined targeting strategy to make the most of your social media advertising efforts.

In my own ventures, I’ve seen social media advertising drive significant traffic to my website, boost brand awareness, and generate valuable leads.

Balancing Inbound and Outbound Marketing

As you plan your marketing strategy, it’s important to recognize the benefits of both inbound and outbound marketing.

While inbound marketing excels at drawing customers in through valuable content, outbound marketing can help you actively reach out to potential customers and generate leads.

The key is to find the right balance between the two approaches, ensuring that your marketing efforts are comprehensive and effective. By combining the strengths of inbound and outbound marketing, you can create a well-rounded marketing strategy that drives results and grows your business.

To develop a well-rounded marketing strategy, it’s essential to find the right mix of inbound and outbound tactics. This balance will depend on your specific business goals, target audience, and available resources. For example, a company looking to build long-term relationships with customers might focus more on inbound marketing to establish trust and credibility, while a business seeking rapid growth and immediate sales might prioritize outbound efforts to quickly generate leads and drive conversions.

Outbound Marketing Definition in the Modern Era

Outbound marketing may seem like an old-school approach, but it still has a lot to offer businesses of all sizes, especially in Omaha.

By incorporating tactics like cold calls, trade shows, traditional advertising, email marketing, and social media advertising, you can actively reach out to potential customers and make your brand stand out from the competition.

As a seasoned entrepreneur, I’ve learned that outbound marketing can be an invaluable asset when used strategically and in conjunction with inbound marketing efforts.

Give it a try, and you might just find that it opens up new opportunities for your business.

Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Two Brothers Creative: Content in a Box

Omaha Content Marketing Tips: Learn From the Best

Posted on May 25, 2023June 28, 2024 by Julia Genoves

Omaha Content Marketing Tips: Case Studies

Having the right Omaha Content Marketing strategy and techniques is essential in the fast-paced world of business today. But for companies starting out, it might get frustrating to encompass everything required to build a complete online presence, like social media, webpage, blogs, and more.

We know the struggle because we have lived it firsthand, but trust us, it doesn´t have to be so complicated; it actually quite simple: it´s all about mastering the art of Content Marketing.

Why Omaha Content Marketing?

Content marketing is a powerful tool that can help businesses of all sizes in Omaha achieve their marketing goals. It’s about creating and sharing valuable content to attract new customers and build relationships to boost your online visibility.

The primary goal of content marketing isn´t just creating valuable content, but establishing trust, building brand awareness, and ultimately driving profitable customer actions.

You need content marketing because, unlike traditional advertising methods, content marketing does not focus on direct sales or promotions. Instead, it aims to provide the audience with helpful information that it´s more effective in driving sales and revenue.

At Two Brothers Creative, we have a team of experienced content marketers who can help you create and execute a content marketing strategy tailored to your specific business needs. We understand that every business is different and tailor our approach to each client’s unique goals.

We’re dedicated to getting to know all businesses inside and out. We take the time to understand your what is brand’s voice and the challenges entrepreneurs face when building an online presence.

In this blog post, we dive deep into the essence of content marketing and how to make it work for YOUR business by sharing some case studies from our clients in the Omaha area.

Through these specific and real case studies, you will understand better how content marketing can help you achieve your marketing goals without having to sell your soul and time and focus on your company’s success.

Case Study 1: Increasing Website Traffic for a Local Law Firm

One of our clients, an Omaha local law firm, was struggling to attract visitors to their website. They knew that increasing website traffic was crucial for generating leads and closing deals, but they didn’t know about content marketing and didn´t even know where to start. That’s where our team at Two Brothers Creative stepped in to help.

Our Omaha Content Marketing Approach

We began by conducting in-depth research to understand the law firm’s target audience, their pain points, and the type of content they would find valuable. Based on this insight, we developed a content marketing strategy with high-quality blogs tailored to the client’s audience.

Within just six months of implementing our content marketing strategy, the law firm experienced a remarkable 200% increase in website traffic. This surge in online visitors not only helped them generate more leads but also enabled them to close more deals.

Now the law firm has a well-established online presence, ranking its website higher on search engine result pages (SERPs) for targeted keywords. This enhanced visibility made it easier for potential clients to find and connect with the firm, ultimately leading to more business opportunities.

Case Study 2: Boosting Brand Awareness for a Nonprofit

Another one of our clients, a nonprofit organization that works all over Nebraska, faced the challenge of low brand awareness. They needed to reach a larger audience to forge more donations and attract volunteers.

Our Omaha Content Marketing Approach

We started by analyzing the nonprofit’s target audience and identifying the social media platforms where they were most active. Based on this research, we crafted a content marketing strategy that focused on creating engaging and informative social media content that would resonate with the audience and promote the organization’s mission.

Our team produced various types of content, including compelling stories about the people the nonprofit had helped, infographics highlighting the impact of their work, video marketing, and informative articles on relevant social issues. We also encouraged user-generated content by inviting followers to share their experiences and involvement with the organization.

For this particular client, Emotional Marketing was one of our strong tools. People felt compelled and moved by their work, making them remember the brand and associate it with their values and mission to help others.

In just three months, our content marketing efforts led to a significant 50% increase in the nonprofit’s social media following. This expanded reach resulted in more donations and a higher number of volunteers joining the organization’s cause.

Moreover, the engaging and informative content fostered a sense of community among the followers, encouraging them to actively participate in the organization’s events and initiatives.

Case Study 3: Generating Leads

This client is a local small business that was struggling to generate leads and convert them into sales and official clients. They needed a content marketing strategy that would attract potential customers and encourage them to take direct action.

Our team at Two Brothers Creative was brought on board to develop a solution tailored to the client’s specific needs. We began, like always, by researching the client’s target audience and the problems that the client solves with their products or services.

Our Omaha Content Marketing Approach

With this information, we crafted a content marketing strategy centered around creating lead magnets, such as ebooks and whitepapers, and implementing Call to Action (CTA).

We worked on creating informative content that addressed common questions and concerns. These lead magnets were designed to showcase the client’s expertise, provide actionable insights, and persuade potential customers to share their contact information in exchange for access to the content.

As a result of our content marketing efforts, the client experienced a significant increase in lead generation. They captured more leads than ever before, ultimately leading to more closed deals and increased sales.

The high-quality, relevant content attracted potential customers and helped establish the client as a trusted authority in their industry. This credibility played a crucial role in persuading prospects.

More Than Just Online Presence

These case studies serve as a testament to the power of content marketing in helping businesses achieve their marketing goals. However, the benefits of content marketing go beyond just improving website traffic, boosting brand awareness, and generating leads.

Trought Content Marketing businesses can improve their customer retention and loyalty; it also helps to create a reputation and authority for the brand and increases the positioning of your company as an industry expert.

But the main benefit of content marketing lies in its cost-effectiveness nature. Compared to traditional marketing methods, content marketing is often more cost-effective, delivering better results for a lower investment. It allows you to reach a larger audience without breaking the bank.

The benefits also last longer than traditional media, like a radio ad for a season or a bif spectacular that deteriorates over time. Content marketing offers long-lasting benefits, as your content can continue to attract and engage new audiences over the months and years your business stays active. This evergreen nature of content marketing ensures steady returns on your investment.

Two Brothers Creative: Content in a Box

At Two Brothers Creative, we’re not just passionate about content marketing. We’re dedicated to making it easy and accessible for businesses of all sizes. We firmly believe that every business should have the opportunity to harness the power of content marketing to achieve its marketing goals.

Unlock the full potential of marketing for your business growth.

The Omaha Content Marketing Basics Your Business Needs

Posted on May 25, 2023June 5, 2023 by Julia Genoves

Omaha Content Marketing 101 For Businesses

Omaha content marketing is essential for any business in Nebraska that wants to succeed, especially in competitive markets. By creating and sharing high-quality content, businesses can attract new customers, and build relationships.

If you’re a new business owner in Omaha, you’re probably wondering how to get started with content marketing.

In this guide, we will delve into the world of content marketing for Omaha businesses and how to create a local marketing strategy. From understanding your target audience to utilizing search engine optimization (SEO) techniques.

What is Omaha Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content Market is very specific and, most of the time, provides solutions to the audience’s problems by showcasing a helpful tip to improve a specific task. This way, the users find a very particular value in the content and tend to keep watching and even purchasing the product or service.

Why is Content Marketing Important?

As the digital landscape continues to evolve, content marketing is more important than ever and an essential component of any successful business. For Omaha entrepreneurs, understanding the importance of crafting a local marketing strategy is essential.

There are many reasons why local content marketing is important for businesses, like attracting new customers.

When you create high-quality content that solves your target audience’s problems, you’ll attract new visitors to your website and social media pages with your solutions.

Content marketing can help you build relationships with existing customers. Think about it: most Omaha citizens are already on social media and online platforms, so by providing value to your customers with your content, you’ll gain loyalty and become a “friend” of those who are already your clients. This will make them more likely to do business with you in the future.

Content Marketing also boosts your online visibility. When your content is high-quality and relevant, it will rank higher in search engine results pages (SERPs). This will help you attract more visitors to your website and increase your online visibility.

And lastly, with a specific Content Marketing strategy, you can drive profitable customer action, such as making a purchase, signing up for your email list, visiting the storefront, contacting a representative, or sending mail.

How to Create a Content Marketing Strategy for Omaha Businesses

If you’re ready to start creating content for your business, here are a few tips that will help you create a more effective and proficient local marketing strategy:

Define Your Target Audience.

Who are you trying to reach with your content? What are their needs and wants? Once you know who your target audience is, you can tailor your content to appeal to them.

Make sure to be supper painfully specific; the more specific, the better. Find what group in Nebraska can benefit from your product or service; by doing so, you will make your content more efficient.

Set Goals for Your Content Marketing

What do you want to achieve with your content marketing? Do you want to generate leads, increase website traffic, or boost brand awareness? Once you know your goals, you can create content that is designed to help you achieve them.

For example, if your goal is to drive more sales, you will create content that showcases the functionality of your product and the price and add a Call to Action driven to make a purchase.

Choose the Right Content Formats.

There are many different types of content that you can create, including blog posts, articles, infographics, videos, and social media posts. Choose the content formats that are most likely to resonate with your target audience.

If you aren´t sure what format to use or don´t find a specific one that your users specifically like, try implementing all of them in your content, and see which ones responded better and have more engagement.

Create High-Quality Content.

Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

High-quality videos are images are also more likely to rank higher and produce more results. So try to always put in extra effort when creating your content.

Promote Your Content

Once you create your content, you need to promote it so that people in Omaha can find it. You can promote your content on social media, through email, or through paid advertising. Try to focus your efforts on google my business since it will show it to more people in your area.

UGC

A good way to push your Local content marketing is by showcasing User-generated content or collaborating with local influencers and talent that can promote your business with their followers.

This is a form of marketing that seems more real; online users really appreciate authenticity and love to get a recommendation from their favorite content creators.

Rank for Your Keywords

To ensure your content reaches your target audience, it’s essential to optimize it for search engines. This is what we call: SEO in the Digital Marketing world.

Basically, Search Engine Optimization (SEO) is the practice of optimizing the specific keywords in your content to boost your traffic in search engines like Google or Bing. By focusing on the right keywords, you can increase your content’s visibility and drive more organic traffic to your website.

Here is how to do it:

Do Keyword Research

The first step to ranking for the right keywords is to do keyword research. This involves identifying the keywords that your target audience is searching for.

There are plenty of tools that you can use to do this research, like Google Keyword Planner, People Also Ask, SEMrush, or MOZ.

Optimize Your Content for Keywords

Once you know the keywords that you want to rank for, you need to optimize your content for those keywords.

Incorporate them into your content strategically. This includes placing keywords in the title, headings, meta description, URL, and throughout the body of your content. Be careful not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings.

Create High-Quality Content

The most important factor in ranking for keywords is creating high-quality content. Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

No matter how much keyword research and placement you do, if your content isn´t valuable, people will eventually click out of it.

Build Backlinks to Your Website

Including relevant internal and external links in your content can also improve your SEO ranking. Internal linking refers to linking to other pages on your website, helping search result engines understand the structure of your site and keeping users engaged. External linking, on the other hand, involves linking to reputable, authoritative websites,

Backlinks are a ranking factor in Google’s algorithm, so building backlinks to your website can help you rank higher for keywords. Trey is to use local links for businesses and reputable pages in Nebraska.

Be Patient

SEO takes time to work, and ranking for keywords isn´t immediate. Don’t expect to start ranking for the top spots overnight. Just keep creating high-quality content.

SEO is an ongoing process, and it’s essential to monitor your content’s performance regularly. Track your keyword rankings, organic traffic, and user engagement metrics to identify areas where your content can be improved or updated.

Start to Grow Your Businesses

If you are still struggling and don´t know where to start to create local content marketing for your business, don’t worry! We are here to guide you in the process and ensure your marketing efforts work!

At Two Brothers Creative, we’re not just passionate about social media. We’re dedicated to making it easy and accessible for businesses of all sizes. We believe that every business should have the opportunity to conquer the knowledge of content marketing to achieve its marketing goals.

A Guide to Omaha Social Media Marketing

Posted on May 25, 2023June 8, 2023 by Julia Genoves

How to: Omaha Social Media Marketing

How to do Omaha Social Media Marketing for your business? As social media experts based right here in the heart of Nebraska, we know firsthand how fierce the competition can get in the Nebraska market.

To truly stand apart from the crowd and make a lasting impression on social media users, it’s essential to establish a solid online presence. And one of the most effective ways to achieve this is by embracing Content marketing.

In this guide, we’ll cover everything you need to know about Social Media Marketing for Omaha businesses.

Two Brothers Creative video podcast studio in Omaha, NE

What is Omaha Social Media Marketing?

When done correctly, Social Media Marketing can help you increase brand awareness, generate leads, and boost sales. It´s just about playing your game strategically. To really dive into de right way to do this type of marketing, first, we need to understand what it is.

In a nutshell, social media marketing is the process of promoting your products or services through various social media platforms. It’s all about creating engaging content that resonates with your target audience and encourages them to interact with your brand.

There are many social media platforms available, each with its unique audience and features. Some of the most popular social media platforms include:

Facebook: Facebook has a diverse user base, with people of all ages, demographics, and interests. It’s an ideal platform for Bussines to Consumer (B2C) Marketing.

Twitter: The main objective of using Twitter is to share real-time updates, engage in conversations, and network with industry experts and potential customers

LinkedIn: LinkedIn is the professional social media to go to; it is used to establish your brand as an industry leader, share professional insights and updates, and connect with potential clients, partners, and employees. This is the perfect platform for Business to Business (B2B) marketing.

Instagram: it´s great to showcase your brand’s personality and visual identity, engaging with your audience through visually appealing content, collaborate with influencers, and promote products or services using shoppable posts and Instagram Stories.

Pinterest: share visually appealing images and infographics that inspire and inform users, drive traffic to your website or blog

YouTube: The main objective of using YouTube is to create and share engaging video content that showcases your brand’s expertise, entertains or educates your audience, and drives traffic to your website or online store

Why Omaha Social Media Marketing?

Why should you use social media for your business success? Well, it’s no secret that these platforms have become an integral part of our daily lives. They’re where we go to connect with friends, family, and, yes, even our favorite local businesses. So, if you want to reach your target audience and engage with them meaningfully, social media is the place to be.

Social media platforms are easily accessible to people across the globe, providing an opportunity for individuals to connect with others who share similar interests, beliefs, or experiences.

This instant access to a vast network of like-minded individuals fosters a strong sense of belonging and community. This is why having a social media presence can drive more focus and strong results in your marketing efforts.

But don’t worry; you don’t have to be a marketing whiz to succeed in the world of social media. With a little guidance, some creativity, and a dash of persistence, you’ll soon see your business making waves in the Omaha community and beyond.

The Importance of Omaha Social Media Marketing

Social media marketing holds immense value for businesses today, and there are numerous reasons why it’s become such an essential component of a successful marketing strategy. Let’s take a closer look at some of the benefits.

Real Connection with Your Target Audience

Social media platforms allow you to connect with your target audience on a personal level. This is a great way to build relationships and trust with your customers.

By sharing relevant content, responding to comments, and participating in conversations, you craft meaningful relationships which translate into brand loyalty.

Generate Leads

Social media is a great way to generate leads for your business. By creating valuable content and engaging with your audience, you can encourage people to sign up for your email list or contact you for more information.

Driving Sales and Revenue

Social media can be a powerful tool for driving sales. By promoting your products or services on social media, you can reach a wider audience and increase your chances of making a sale.

Social media allows you to monitor what people are saying about your brand and gather trustworthy feedback, so you can better suit your massage to what your audience needs and want.

How to Create Effective Social Media Content

The key to creating effective social media content is to create content that is valuable, relevant, and engaging. Your content should be something that your target audience will find interesting and useful. It should also be consistent with your brand identity and tone.

Here are a few of our essential tips for creating effective Social Media content that converts and stays with your audience for a long time

Use visuals

In the age of information overload, capturing the attention of your audience has become increasingly challenging. Visual content is more likely to be viewed and shared by users compared to text-only content.

People are more likely to engage with content that includes visuals, such as images, videos, and infographics. It makes it more dynamic and fun to watch, which also means it´s more easy to remember.

Be consistent

Consistency is your best friend. Post new content on a regular basis. Try to make it a habit and secure specific days of the week to post. This will help you keep your audience engaged and coming back for more.

Having a consistent end regular schedule will also tell the social media platforms that you are an active user, especially if you engage with your audience in the comments, and will push your content further.

Incorporate UGC

User-generated content (UGC) is any type of content that is created and published by users of a website, service, or platform. This can include text, images, videos, audio, and more. When users see other people’s positive experiences with a product or service, they are more likely to trust that company.

It´s also a great way to have a content repertoire without investing a lot of time and resources in actually making it.

Social Media Analytics.

Social media analytics tools are a must when reviewing your content performance. Analytics can help you track the reach of your social media campaigns and see what’s working and what’s not.

This information will help you create necessary changes to improve your marketing strategy when needed.

How to Measure Your Social Media Marketing Efforts

As we just discussed, It’s important to track the results of your social media marketing efforts. There are a number of different social media analytics tools available that can help you track your results.

You will need to find the one that works best for you and give you the most valuable information for your business. Here are Some of the most popular social media analytics tools that we like to use

Google Analytics Google Analytics is a comprehensive web analytics tool that helps you track and analyze your website’s performance. It provides insights into user behavior, traffic sources, page views, bounce rate, conversion rate, and more.

Facebook Insights Facebook Insights is the native analytics platform for Facebook business pages, providing valuable information about your page’s performance, including reach, engagement, page views, and follower demographics.

Twitter Analytics This is the built-in analytics tool for Twitter, offering insights into your tweets’ performance, audience demographics, and engagement metrics such as likes, retweets, and replies.

LinkedIn Analytics LinkedIn Analytics provides valuable data about your posts’ performance, audience demographics, and engagement metrics like clicks, likes, comments, shares, and the users interested in your business.

Instagram Insights It offers insights into your account’s follower growth reach impressions, and engagement metrics like likes, comments, and saves.

By tracking the results of your social media marketing efforts, you can make adjustments to your campaigns as needed to ensure that you’re getting the most out of your social media marketing investment.

Start Your Social Media Content Strategy

By following the tips and using some of these tools, you can create effective social media content, measure the results of your efforts, and make the most of social media marketing for your business.

If you are still struggling and don´t know where to start or don´t have the time to do so, we are here to help you start your online presence and Social Media Content Strategy.

Two Brothers Creative: Content in a Box

A Sales Funnel to Build a Billion Dollar Business

Posted on May 13, 2023June 7, 2023 by Julia Genoves

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.

content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success.

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing.

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business.

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel.

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel.

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise.

Content is Power: Don’t be Afraid to Reveal All Your Secrets

One thing in the business world is for sure: People crave valuable and free information.

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job.

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results.

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions.

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following.

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage.

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens!

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors.

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves.

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.