Content Marketing Tips: Learn From the Best

Posted on May 25, 2023May 27, 2023 by Julia Genoves

The Power of Content Marketing: Case Studies

We can´t deny that digital and content marketing are essential in the fast-paced world of businesses in Omaha and the US. But for companies starting out, it might get frustrating to encompass everything required to build a complete online presence, like social media, webpage, blogs, and more.

We know the struggle because we have lived it firsthand, but trust us, it doesn´t have to be so complicated; it actually quite simple: it´s all about mastering the art of Content Marketing.

Why Content Marketing?

Content marketing is a powerful tool that can help businesses of all sizes achieve their marketing goals. It’s about creating and sharing valuable content to attract new customers and build relationships to boost your online visibility.

The primary goal of content marketing isn´t just creating valuable content, but establishing trust, building brand awareness, and ultimately driving profitable customer actions.

You need content marketing because, unlike traditional advertising methods, content marketing does not focus on direct sales or promotions. Instead, it aims to provide the audience with helpful information that it´s more effective in driving sales and revenue.

At Two Brothers Creative, we have a team of experienced content marketers who can help you create and execute a content marketing strategy tailored to your specific business needs. We understand that every business is different and tailor our approach to each client’s unique goals.

We’re dedicated to getting to know all businesses inside and out. We take the time to understand your what is brand’s voice and the challenges entrepreneurs face when building an online presence.

In this blog post, we dive deep into the essence of content marketing and how to make it work for YOUR business by sharing some case studies from our clients in the Omaha area.

Through these specific and real case studies, you will understand better how content marketing can help you achieve your marketing goals without having to sell your soul and time and focus on your company’s success.

Case Study 1: Increasing Website Traffic for a Local Law Firm

One of our clients, an Omaha local law firm, was struggling to attract visitors to their website. They knew that increasing website traffic was crucial for generating leads and closing deals, but they didn’t know about content marketing and didn´t even know where to start. That’s where our team at Two Brothers Creative stepped in to help.

Our Content Marketing Approach

We began by conducting in-depth research to understand the law firm’s target audience, their pain points, and the type of content they would find valuable. Based on this insight, we developed a content marketing strategy with high-quality blogs tailored to the client’s audience.

Within just six months of implementing our content marketing strategy, the law firm experienced a remarkable 200% increase in website traffic. This surge in online visitors not only helped them generate more leads but also enabled them to close more deals.

Now the law firm has a well-established online presence, ranking its website higher on search engine result pages (SERPs) for targeted keywords. This enhanced visibility made it easier for potential clients to find and connect with the firm, ultimately leading to more business opportunities.

Case Study 2: Boosting Brand Awareness for a Nonprofit

Another one of our clients, a nonprofit organization that works all over Nebraska, faced the challenge of low brand awareness. They needed to reach a larger audience to forge more donations and attract volunteers.

Our Content Marketing Approach

We started by analyzing the nonprofit’s target audience and identifying the social media platforms where they were most active. Based on this research, we crafted a content marketing strategy that focused on creating engaging and informative social media content that would resonate with the audience and promote the organization’s mission.

Our team produced various types of content, including compelling stories about the people the nonprofit had helped, infographics highlighting the impact of their work, video marketing, and informative articles on relevant social issues. We also encouraged user-generated content by inviting followers to share their experiences and involvement with the organization.

For this particular client, Emotional Marketing was one of our strong tools. People felt compelled and moved by their work, making them remember the brand and associate it with their values and mission to help others.

In just three months, our content marketing efforts led to a significant 50% increase in the nonprofit’s social media following. This expanded reach resulted in more donations and a higher number of volunteers joining the organization’s cause.

Moreover, the engaging and informative content fostered a sense of community among the followers, encouraging them to actively participate in the organization’s events and initiatives.

Case Study 3: Generating Leads

This client is a local small business that was struggling to generate leads and convert them into sales and official clients. They needed a content marketing strategy that would attract potential customers and encourage them to take direct action.

Our team at Two Brothers Creative was brought on board to develop a solution tailored to the client’s specific needs. We began, like always, by researching the client’s target audience and the problems that the client solves with their products or services.

Our Content Marketing Approach

With this information, we crafted a content marketing strategy centered around creating lead magnets, such as ebooks and whitepapers, and implementing Call to Action (CTA).

We worked on creating informative content that addressed common questions and concerns. These lead magnets were designed to showcase the client’s expertise, provide actionable insights, and persuade potential customers to share their contact information in exchange for access to the content.

As a result of our content marketing efforts, the client experienced a significant increase in lead generation. They captured more leads than ever before, ultimately leading to more closed deals and increased sales.

The high-quality, relevant content attracted potential customers and helped establish the client as a trusted authority in their industry. This credibility played a crucial role in persuading prospects.

More Than Just Online Presence

These case studies serve as a testament to the power of content marketing in helping businesses achieve their marketing goals. However, the benefits of content marketing go beyond just improving website traffic, boosting brand awareness, and generating leads.

Trought Content Marketing businesses can improve their customer retention and loyalty; it also helps to create a reputation and authority for the brand and increases the positioning of your company as an industry expert.

But the main benefit of content marketing lies in its cost-effectiveness nature. Compared to traditional marketing methods, content marketing is often more cost-effective, delivering better results for a lower investment. It allows you to reach a larger audience without breaking the bank.

The benefits also last longer than traditional media, like a radio ad for a season or a bif spectacular that deteriorates over time. Content marketing offers long-lasting benefits, as your content can continue to attract and engage new audiences over the months and years your business stays active. This evergreen nature of content marketing ensures steady returns on your investment.

Contact Two Brothers Creative Today

At Two Brothers Creative, we’re not just passionate about content marketing. We’re dedicated to making it easy and accessible for businesses of all sizes. We firmly believe that every business should have the opportunity to harness the power of content marketing to achieve its marketing goals.

If you are looking for Omaha Content marketing experts and discovering how content marketing can transform your business, don’t hesitate to reach out to Two Brothers Creative today. Our friendly and experienced team is here to listen to your specific needs and provide a FREE initial consultation on a tailored content marketing strategy designed just for your business.

Unlock the full potential of marketing for your business growth. Contact Two Brothers Creative today and take the first step toward a brighter marketing future.

The Content Marketing Basics Your Need In Omaha

Posted on May 25, 2023May 27, 2023 by Julia Genoves

Content Marketing 101 For Omaha Business

In today’s digital age, having local content marketing is essential for any business that wants to succeed, especially in competitive markets like Nebraska. By creating and sharing high-quality content, businesses can attract new customers, and build relationships.

If you’re a new business owner in Omaha, you’re probably wondering how to get started with content marketing.

In this guide, we will delve into the world of content marketing for Omaha businesses and how to create a local marketing strategy. From understanding your target audience to utilizing search engine optimization (SEO) techniques.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content Market is very specific and, most of the time, provides solutions to the audience’s problems by showcasing a helpful tip to improve a specific task. This way, the users find a very particular value in the content and tend to keep watching and even purchasing the product or service.

Why is Content Marketing Important?

As the digital landscape continues to evolve, content marketing is more important than ever and an essential component of any successful business. For Omaha entrepreneurs, understanding the importance of crafting a local marketing strategy is essential.

There are many reasons why local content marketing is important for businesses, like attracting new customers.

When you create high-quality content that solves your target audience’s problems, you’ll attract new visitors to your website and social media pages with your solutions.

Content marketing can help you build relationships with existing customers. Think about it: most Omaha citizens are already on social media and online platforms, so by providing value to your customers with your content, you’ll gain loyalty and become a “friend” of those who are already your clients. This will make them more likely to do business with you in the future.

Content Marketing also boosts your online visibility. When your content is high-quality and relevant, it will rank higher in search engine results pages (SERPs). This will help you attract more visitors to your website and increase your online visibility.

And lastly, with a specific Content Marketing strategy, you can drive profitable customer action, such as making a purchase, signing up for your email list, visiting the storefront, contacting a representative, or sending mail.

How to Create a Content Marketing Strategy for Omaha Businesses

If you’re ready to start creating content for your business, here are a few tips that will help you create a more effective and proficient local marketing strategy:

Define Your Target Audience.

Who are you trying to reach with your content? What are their needs and wants? Once you know who your target audience is, you can tailor your content to appeal to them.

Make sure to be supper painfully specific; the more specific, the better. Find what group in Nebraska can benefit from your product or service; by doing so, you will make your content more efficient.

Set Goals for Your Content Marketing

What do you want to achieve with your content marketing? Do you want to generate leads, increase website traffic, or boost brand awareness? Once you know your goals, you can create content that is designed to help you achieve them.

For example, if your goal is to drive more sales, you will create content that showcases the functionality of your product and the price and add a Call to Action driven to make a purchase.

Choose the Right Content Formats.

There are many different types of content that you can create, including blog posts, articles, infographics, videos, and social media posts. Choose the content formats that are most likely to resonate with your target audience.

If you aren´t sure what format to use or don´t find a specific one that your users specifically like, try implementing all of them in your content, and see which ones responded better and have more engagement.

Create High-Quality Content.

Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

High-quality videos are images are also more likely to rank higher and produce more results. So try to always put in extra effort when creating your content.

Promote Your Content

Once you create your content, you need to promote it so that people in Omaha can find it. You can promote your content on social media, through email, or through paid advertising. Try to focus your efforts on google my business since it will show it to more people in your area.

UGC

A good way to push your Local content marketing is by showcasing User-generated content or collaborating with local influencers and talent that can promote your business with their followers.

This is a form of marketing that seems more real; online users really appreciate authenticity and love to get a recommendation from their favorite content creators.

Rank for Your Keywords

To ensure your content reaches your target audience, it’s essential to optimize it for search engines. This is what we call: SEO in the Digital Marketing world.

Basically, Search Engine Optimization (SEO) is the practice of optimizing the specific keywords in your content to boost your traffic in search engines like Google or Bing. By focusing on the right keywords, you can increase your content’s visibility and drive more organic traffic to your website.

Here is how to do it:

Do Keyword Research

The first step to ranking for the right keywords is to do keyword research. This involves identifying the keywords that your target audience is searching for.

There are plenty of tools that you can use to do this research, like Google Keyword Planner, People Also Ask, SEMrush, or MOZ.

Optimize Your Content for Keywords

Once you know the keywords that you want to rank for, you need to optimize your content for those keywords.

Incorporate them into your content strategically. This includes placing keywords in the title, headings, meta description, URL, and throughout the body of your content. Be careful not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings.

Create High-Quality Content

The most important factor in ranking for keywords is creating high-quality content. Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

No matter how much keyword research and placement you do, if your content isn´t valuable, people will eventually click out of it.

Build Backlinks to Your Website

Including relevant internal and external links in your content can also improve your SEO ranking. Internal linking refers to linking to other pages on your website, helping search result engines understand the structure of your site and keeping users engaged. External linking, on the other hand, involves linking to reputable, authoritative websites,

Backlinks are a ranking factor in Google’s algorithm, so building backlinks to your website can help you rank higher for keywords. Trey is to use local links for businesses and reputable pages in Nebraska.

Be Patient

SEO takes time to work, and ranking for keywords isn´t immediate. Don’t expect to start ranking for the top spots overnight. Just keep creating high-quality content.

SEO is an ongoing process, and it’s essential to monitor your content’s performance regularly. Track your keyword rankings, organic traffic, and user engagement metrics to identify areas where your content can be improved or updated.

Start to Grow Your Businesses

If you are still struggling and don´t know where to start to create local content marketing for your business, don’t worry! We are here to guide you in the process and ensure your marketing efforts work!

At Two Brothers Creative, we’re not just passionate about social media. We’re dedicated to making it easy and accessible for businesses of all sizes. We believe that every business should have the opportunity to conquer the knowledge of content marketing to achieve its marketing goals.

Don´t hesitate to contact us to get a FREE social media consultation for your business in Omaha.

A Guide to Social Media Marketing for Omaha Businesses

Posted on May 25, 2023May 25, 2023 by Julia Genoves

How to: Social Media Marketing for Omaha Businesses

As Social Media Marketing experts based right here in the heart of Omaha, we know firsthand how fierce the competition can get in the Nebraska market.

To truly stand apart from the crowd and make a lasting impression on social media users, it’s essential to establish a solid online presence. And one of the most effective ways to achieve this is by embracing Content marketing.

In this guide, we’ll cover everything you need to know about Social Media Marketing for Omaha businesses.

Two Brothers Creative video podcast studio in Omaha, NE

What is social media marketing?

When done correctly, Social Media Marketing can help you increase brand awareness, generate leads, and boost sales. It´s just about playing your game strategically. To really dive into de right way to do this type of marketing, first, we need to understand what it is.

In a nutshell, social media marketing is the process of promoting your products or services through various social media platforms. It’s all about creating engaging content that resonates with your target audience and encourages them to interact with your brand.

There are many social media platforms available, each with its unique audience and features. Some of the most popular social media platforms include:

Facebook: Facebook has a diverse user base, with people of all ages, demographics, and interests. It’s an ideal platform for Bussines to Consumer (B2C) Marketing.

Twitter: The main objective of using Twitter is to share real-time updates, engage in conversations, and network with industry experts and potential customers

LinkedIn: LinkedIn is the professional social media to go to; it is used to establish your brand as an industry leader, share professional insights and updates, and connect with potential clients, partners, and employees. This is the perfect platform for Business to Business (B2B) marketing.

Instagram: it´s great to showcase your brand’s personality and visual identity, engaging with your audience through visually appealing content, collaborate with influencers, and promote products or services using shoppable posts and Instagram Stories.

Pinterest: share visually appealing images and infographics that inspire and inform users, drive traffic to your website or blog

YouTube: The main objective of using YouTube is to create and share engaging video content that showcases your brand’s expertise, entertains or educates your audience, and drives traffic to your website or online store

Why Social Media Marketing?

Why should you use social media for your business success? Well, it’s no secret that these platforms have become an integral part of our daily lives. They’re where we go to connect with friends, family, and, yes, even our favorite local businesses. So, if you want to reach your target audience and engage with them meaningfully, social media is the place to be.

Social media platforms are easily accessible to people across the globe, providing an opportunity for individuals to connect with others who share similar interests, beliefs, or experiences.

This instant access to a vast network of like-minded individuals fosters a strong sense of belonging and community. This is why having a social media presence can drive more focus and strong results in your marketing efforts.

But don’t worry; you don’t have to be a marketing whiz to succeed in the world of social media. With a little guidance, some creativity, and a dash of persistence, you’ll soon see your business making waves in the Omaha community and beyond.

The Importance of Social Media Marketing

Social media marketing holds immense value for businesses today, and there are numerous reasons why it’s become such an essential component of a successful marketing strategy. Let’s take a closer look at some of the benefits.

Real Connection with Your Target Audience

Social media platforms allow you to connect with your target audience on a personal level. This is a great way to build relationships and trust with your customers.

By sharing relevant content, responding to comments, and participating in conversations, you craft meaningful relationships which translate into brand loyalty.

Generate Leads

Social media is a great way to generate leads for your business. By creating valuable content and engaging with your audience, you can encourage people to sign up for your email list or contact you for more information.

Driving Sales and Revenue

Social media can be a powerful tool for driving sales. By promoting your products or services on social media, you can reach a wider audience and increase your chances of making a sale.

Social media allows you to monitor what people are saying about your brand and gather trustworthy feedback, so you can better suit your massage to what your audience needs and want.

How to Create Effective Social Media Content

The key to creating effective social media content is to create content that is valuable, relevant, and engaging. Your content should be something that your target audience will find interesting and useful. It should also be consistent with your brand identity and tone.

Here are a few of our essential tips for creating effective Social Media content that converts and stays with your audience for a long time

Use visuals

In the age of information overload, capturing the attention of your audience has become increasingly challenging. Visual content is more likely to be viewed and shared by users compared to text-only content.

People are more likely to engage with content that includes visuals, such as images, videos, and infographics. It makes it more dynamic and fun to watch, which also means it´s more easy to remember.

Be consistent

Consistency is your best friend. Post new content on a regular basis. Try to make it a habit and secure specific days of the week to post. This will help you keep your audience engaged and coming back for more.

Having a consistent end regular schedule will also tell the social media platforms that you are an active user, especially if you engage with your audience in the comments, and will push your content further.

Incorporate UGC

User-generated content (UGC) is any type of content that is created and published by users of a website, service, or platform. This can include text, images, videos, audio, and more. When users see other people’s positive experiences with a product or service, they are more likely to trust that company.

It´s also a great way to have a content repertoire without investing a lot of time and resources in actually making it.

Social Media Analytics.

Social media analytics tools are a must when reviewing your content performance. Analytics can help you track the reach of your social media campaigns and see what’s working and what’s not.

This information will help you create necessary changes to improve your marketing strategy when needed.

How to Measure Your Social Media Marketing Efforts

As we just discussed, It’s important to track the results of your social media marketing efforts. There are a number of different social media analytics tools available that can help you track your results.

You will need to find the one that works best for you and give you the most valuable information for your business. Here are Some of the most popular social media analytics tools that we like to use

Google Analytics Google Analytics is a comprehensive web analytics tool that helps you track and analyze your website’s performance. It provides insights into user behavior, traffic sources, page views, bounce rate, conversion rate, and more.

Facebook Insights Facebook Insights is the native analytics platform for Facebook business pages, providing valuable information about your page’s performance, including reach, engagement, page views, and follower demographics.

Twitter Analytics This is the built-in analytics tool for Twitter, offering insights into your tweets’ performance, audience demographics, and engagement metrics such as likes, retweets, and replies.

LinkedIn Analytics LinkedIn Analytics provides valuable data about your posts’ performance, audience demographics, and engagement metrics like clicks, likes, comments, shares, and the users interested in your business.

Instagram Insights It offers insights into your account’s follower growth reach impressions, and engagement metrics like likes, comments, and saves.

By tracking the results of your social media marketing efforts, you can make adjustments to your campaigns as needed to ensure that you’re getting the most out of your social media marketing investment.

Start Your Social Media Content Strategy

By following the tips and using some of these tools, you can create effective social media content, measure the results of your efforts, and make the most of social media marketing for your business.

If you are still struggling and don´t know where to start or don´t have the time to do so, we are here to help you start your online presence and Social Media Content Strategy.

Don´t hesitate to contact us to get a FREE social media Omaha Business consultation.

A Sales Funnel to Build a Billion Dollar Business

Posted on May 13, 2023May 16, 2023 by Julia Genoves

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.

content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success.

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing.

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business.

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel.

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel.

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise.

Content is Power: Don’t be Afraid to Reveal All Your Secrets

One thing in the business world is for sure: People crave valuable and free information.

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job.

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results.

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions.

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following.

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage.

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens!

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors.

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves.

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.

Why You Need a B2B Content Marketing Strategy

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Why You Need a B2B Content Marketing Strategy

If you are a business that works for other companies looking to start a winning marketing plan, then a B2B Content marketing strategy is right for you. There is a wild difference between selling to another business and individual consumers.

While Business to Consumer (B2C) marketing is aimed at individuals, business-to-business (B2B) content marketing focuses on connecting with other companies to build relationships and drive conversions.

What is a B2B Content Marketing Strategy

B2B Content Marketing: Why Is It Different?

A Business to Business Marketing content strategy must be carefully crafted to reach the right audience, engage them with compelling stories and business-related topics, and create a lasting impression leading to long-term partnerships. With the right plan, you can effectively target other businesses effectively.

As mentioned before, B2B content marketing involves creating content for a specific industry and user, such as key decision-makers in companies. On the other hand, B2C content marketing focuses on creating content for consumers to gain their trust and loyalty.

For this reason, B2B content often appeals to the logic of potential customers, while B2C content appeals more to emotions.

You can tell the difference between B2B and B2C content in the tone and style of the messaging. B2B content is typically more professional and factual, emphasizing logic, data, and information to help the buyer make an informed decision.

B2C content, on the other hand, is often more emotional and persuasive, focusing on creating a personal connection between the brand and the consumer. B2C businesses use storytelling, humor, and other tactics to engage with their target audience and build brand loyalty.

B2B content is typically longer and more detailed, as buyers require more information to make a decision. B2B often uses case studies, webinars, and other longer-form content to educate and inform its target audience. B2C content tends to be shorter and more visually engaging, focusing on catching the consumer’s attention quickly and delivering the message in an entertaining way.

Steps To Build a Successful B2B Content Marketing Strategy

Know Your Audience

First, it is essential to understand who your target audience is to create content that resonates with them.

Once you know your business’ audience; make sure you understand their needs and concerns to create appropriate and relevant content tailored to their business needs.

Networking

Relationship building and networking are essential for a successful B2B marketing strategy. By building relationships with potential companies, businesses can gain insights into their needs, wants, and motivations.

Networking at industry events or expositions is part of relationship building as it allows companies to connect directly with their target audience. Additionally, networking helps build trust between companies by providing an avenue for honest dialogue and feedback.

Furthermore, networks are a way to access new leads and referral opportunities that may not have been previously available with just an online dialogue.

Optimize Your Existing Content for Your B2B Content Marketing Strategy

Optimizing your existing content for B2B marketing can be a great way to increase visibility and engagement without putting in extra effort.

When optimizing your existing content, it’s essential to use specific keywords, not only for SEO purposes but also to ensure that the content resonates with the business audience.

Try to use language specific to the industry you are targeting, as this will build credibility with potential customers. Additionally, adding data-driven insights can better personalize your existing content.

Repurposing and updating old content from time to time will guarantee that your topics are relevant and being discussed.

The Best B2B Content Marketing Strategy Platform: Linkedin

Linkedin is one of the best platforms for B2B marketing. It provides users with features explicitly tailored to B2B, such as targeting and retargeting tools, lead generation capabilities, and advanced analytics.

With its expansive network of professionals and industry-specific groups, Linkedin offers businesses the opportunity to connect with their target audiences efficiently and effectively.

Additionally, businesses can take advantage of other features like advertising campaigns, content promotion, and sponsored events to further boost their visibility.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all. If you need help with your B2B Content Marketing efforts, we are here for you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Get started for free today.

Powerful Call to Action: How To Create One That Converts

Posted on May 9, 2023May 13, 2023 by Julia Genoves

How To Create a Persuasive and Powerful Call to Action

Are you wondering why your posts, blogs, and overall content strategy aren´t giving the desired results? Maybe you´re missing a persuasive and powerful Call to Action to boost your content marketing.

As business owners and content strategies, we are so busy with our products, visuals, and sales that we tend to overlook the power that words can bring to our business.

Today we dive deep into how a simple and short Call to Action can make all the difference in how your content is perceived and acted upon.

What is a Call to Action?

You probably recall scrolling on Tik Tok or watching YouTube and seeing your favorite content creator saying something along the lines of “Subscribe for more content” or “Don´t forget to like this video.”

These are examples of a Call to Action — a simple and short request, usually placed at the end of the content to act or interact in some way.

In other words, a Call To Action (CTA) in marketing is a phrase or sentence that encourages a potential customer to take a specific action. Typically, this is done with the intention of driving sales or generating leads.

A Call To Action is a crucial element of marketing, and it needs to align with your campaign’s goal; if you don´t have a Call to Action, then your marketing strategy isn’t complete.

The Different Types of Powerful Call To Action

How do I choose and write a CTA? First, you´ll need to understand that CTAs are highly versatile and can take many forms, depending on your marketing objective. To choose the best one for your business, you’ll need one that targets the action you want your lead to take.

Also, it´s important to note that CTAs aren´t just a short clip at the end of a video; they can also be written down in a piece of content, in the description of the post or show notes, it can even be at the end of a blog article, a newspaper, or at the end of a video game.

CTAs can be in any format as long as words are involved; that is the magic of them, and that’s why there are many different types of Calls to Action out there. But there’s no need to get overwhelmed; here are a few of the most popular, effective, and powerful ones.

Buy Now CTA

Buy Now is often used in e-commerce marketing campaigns where the objective is to increase sales. This type of CTA is usually placed on a product page or email. It creates a sense of urgency that encourages the potential customer to purchase the product immediately.

Sign In CTA

This Call to Action is used in lead generation campaigns where the objective is to collect customer information such as email addresses or phone numbers. This type of CTA can be used on a landing page or in email and offers customers something of value in exchange for their information, such as a free trial or a discount code.

Learn More CTA

“Learn more” or “Want to learn more” is often used in content marketing campaigns where the objective is to educate potential customers about a product or service. This type of CTA can be placed on a blog post or on a landing page and encourages potential customers to get more information about the product or service.

Subscribe CTA

One of the most popular out there: this one is used in pretty much everything, but in email marketing campaigns or social media where the objective is to build a subscriber list is particularly useful. This type of CTA can be placed on a website or in an email and offers potential customers the opportunity to receive regular updates and news about the product or service.

Download for free CTA

Any useful freebie is a powerful CTA; similarly, the objective is to encourage the audience to learn more about a product or service but also to offer valuable information to the user to create a trust bond and let them get a preview of your work. We strongly believe that this is one of the most powerful CTAs out there.

Tips For a Powerful Call To Action

Now that you understand all the types of Calls to Action, how do you create your own? Which one is the best for your business?

Remember that a well-crafted CTA can be the difference between a potential customer taking action or moving on to something else. Here are some tips on how to create the best CTA for your business

A Powerful Call To Action Creates Urgency

A good Call to Action creates urgency in potential customers by using action-oriented language that motivates them to take immediate action; This is achieved by using words that convey a feeling of wanting to be present at the moment, or how Gen Z on tik tok will call it: FOMO (fear of missing out.)

If you want your CTA to create urgency, you can use phrases such as “Don´t miss on this opportunity,” “Jus for a limited time period,” or “Get yours now.”

Be Specific: Know Your Target Audience

When creating a Call to Action, being specific and knowing your target audience is essential.

A good CTA should be tailored to the target customer’s specific needs, interests, and wants. This means understanding what motivates them and using language that resonates with them.

For example, the CTA “learn more” or “download the PDF Now” may be more appropriate for B2B marketing, while “Subscribe Now” or “Don´t Miss On Any Video” can be used easily in Social media content for B2C marketing.

Set a Goal

A clear and measurable goal helps marketers focus on creating an effective CTA to achieve the desired outcome. If your goal is to gain subscribers, then you´ll lean toward a “subscribe now” type of CTA.

Without knowing what action you want the user to take, crafting a compelling Call to Action and tracking effective results is impossible.

Steps for Writing an Effective And Powerful Call To Action

Once you know the goal of your Call to Action and who your target audience is, you can work on writing a persuasive call to action. Remember: words are everything, so choose them carefully to make your audience actually take action on your content.

Choose an appropriate action verb and make it prominent in the message. Use verbs that convey action. Phrases like “more info here” or “pricing list” isn´t action-oriented and lack verbs. On the other hand, using verbs can change the tone of your CTA; it can be as simple as “Buy,” Subscribe,” “learn more” etc.
Craft compelling content that educates, entertains, and excites the reader. When you create quality content, your audience is more likely to act on the CTA because they already feel engaged.
Keep it concise. CTA is a form of promoting your business; you don’t want your content to feel like an ad, so limit your CTA to about 15 words. This will make it easy to read without feeling too spammy.
And lastly, try to Include an incentive if appropriate, like discounts, limited offers, special rewards, or freebies. This will boost the chances of your audience acting upon your content.

Testing Creates a Powerful Call To Action

Once you have a well-structured and targeted CTA the last step is to test different versions of your CTA and measure the results; this will improve the reach of your content marketing efforts.

Testing different CTA to see which ones are most effective is essential. This can be done through A/B testing, where two different CTAs are used simultaneously, and the results are compared to see which generates the most click through rates, leads, conversion rates, or sales.

Content is Everything. We Make it Easy.

Most business owners struggle with digital marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing content strategy and creating a powerful Call To Action, we are here for you, and you can get started with a FREE marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, we are ready to do all the work. At Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Content Marketing: The Way to Success in the Digital Age

Posted on May 4, 2023May 6, 2023 by Julia Genoves

Content Marketing is Everything For Success in the Digital Age

In today’s digital age, content marketing is more important than ever. With so much information at our fingertips, it can be difficult for businesses to stand out.

Content marketing is a process used to attract and retain a specific audience.

Content marketing involves creating and distributing valuable, relevant, and consistent content. Ultimately, it aims to drive profitable customer action.

What Are Your Content Marketing Goals?

Your digital marketing goals should be specific, measurable, achievable, relevant, and time-bound like increasing website traffic by 10% in the next six months. Another specific goal could be to generate 100 new leads per month.

When setting your marketing goals, it is very important to only compare your results to yourself. Don’t compare your success to the marketing efforts of big companies or even your local competitors because neither are accurate measurements for your success.

Start with a baseline for one quarter and then set goals to increase from there. All success is relative, and you should only focus on what you’re doing and where you’re succeeding.

When done correctly, content marketing can help businesses achieve several goals, including:

Increase brand awareness
Generate leads
Drive traffic to your website
Boost sales
Improve customer loyalty

How to Set and Measure Your Marketing Goals

Once you know your goals, you need to develop a plan for how you will achieve them. This plan should include a detailed timeline of when tasks should be completed, a list of resources needed to complete the tasks, and a clear list of action items and goals that will help you measure progress.

Additionally, the plan should include a strategy for handling obstacles and setbacks and a way to track your progress so that you can adjust your plan as needed. Every individual marketing campaign needs to have three components: Tarket Market, Message, and Media. Who is your target customer, what is your message for them, and how will your message be delivered to them?

Defining Your Marketing Objectives

Content marketing objectives are the specific goals you want to achieve with your content marketing efforts. Objectives can focus on many areas, such as:

Increasing website traffic
Generating leads
Boosting sales
Increasing brand awareness
Building relationships with customers
Improving customer engagement
Establishing yourself as a thought leader in your industry
Driving conversions

Each objective should be tailored to your unique business needs and measurable, attainable, and realistic. Additionally, your content marketing objectives should fit into your overall marketing strategy and be tracked and adjusted as needed.

How to Develop a Content Marketing Strategy

The first step in developing a content marketing strategy is to define your target audience. Who are you trying to reach with your content? Once you know your target audience, you can begin creating relevant and engaging content for them. This content can be found through search engines and social media marketing.

The next step is to create a content calendar. This is a schedule of the content that you plan to create and publish each piece of content each month. Your content calendar should be based on your target audience and marketing goals.

The third step is to develop a content distribution strategy. This is a plan for getting your content in front of your target audience. There are several ways to distribute content, including social media, email marketing, and paid advertising.

The fourth step is to develop a content measurement plan. This is a way to track the results of your content marketing efforts. There are several different metrics that you can follow, such as website traffic, lead generation, and sales.

The future of content marketing is bright. Consumption of content online is increasing rapidly. Businesses that can create and distribute valuable content will gain a significant advantage over their competitors.

The Different Types of Content You Can Create

An effective content marketing strategy is tailored to your target audience and marketing goals. It should include various content formats, such as blog posts, articles, infographics, videos, and social media posts.

Maximize the reach of your content by distributing it through various channels. These channels include your website, social media platforms, and email marketing campaigns. This will help broaden the reach of your content to potential customers. You can also track how each channel performs so that you can optimize your content for future campaigns.

Additionally, distributing your content across multiple channels will help to increase brand awareness and build relationships with your customers and prospects. Don’t try to take on too many social media channels at once, though. Select only social channels that your target audience is actually spending time on.

Start with one single channel and then build from there, adding new channels one by one. It is very common for businesses to try and be “everything, everywhere, all at once” on social media and fail out of frustration because it is not realistic to manage so many channels at once.

Content marketing is essential because it creates a steady stream of leads, interest, and sales for the long term, which compliments and supports sales in ways that are crucial to elevating the success of your business.

The Core Elements of Your Content Marketing Strategy

A marketing strategy is a roadmap to success. It serves as a blueprint for your business, outlining the specific goals and objectives you wish to achieve. It also identifies your target audience, details the content you will create and distribute, and outlines a plan for measuring the success of your efforts.

Taking the time to develop a detailed marketing strategy will help ensure that your business reaches its full potential. The core elements of a digital marketing strategy include the following:

A target audience
A content calendar
A content distribution strategy
A content measurement plan

Content Is Everything

Content marketing is an essential part of any business strategy because it helps build customer relationships. By creating engaging, helpful, and interesting content tailored to your target audience, you gain their trust and establish your credibility.

Positively affecting sales, customer loyalty, and word-of-mouth marketing can result in customers being more likely to recommend your business. This recommendation can come from friends and family. Content marketing can also help to boost brand recognition and expand your reach to new audiences.

If you’re not already using content marketing, now is the time to start.

We Make Content Marketing Easy

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Become an Email Marketing Specialist: How To Make Engaging Content

Posted on May 4, 2023May 6, 2023 by Julia Genoves

Email Marketing Mastery: How To Make Engaging Content

Is it worth it to become an Email Marketing Specialist? Well, there are many ways to reach your audience, but to this day, email marketing is still one of the most effective ways to grab your target audience’s attention and drive conversions because people use email daily for personal and work-related reasons.

In this blog, we will explore some of the expert tips to create compelling email content that generates conversions and new leads and reaches your desired goals.

Become A Email Marketing Specialist_ How To Make Engaging Content

What is Email Content?

You have probably already heard about email marketing: this is the overall strategy of an email campaign; however, email content refers specifically to the inside of your mail, which contains all the text, images, and videos that you use to fill your emails.

Email content is the foundation of your email marketing strategy, and it’s what will ultimately determine whether or not your emails get opened, read, and acted upon.

With inboxes flooded daily with countless spam, it is easy for our emails to end up in the unwanted folder; that is why creating a good email content strategy that will stand out and engage your audience is essential.

So how do you write email content that converts? How do you really attract your desired audience and make them click on your mail? Here are a few tips:

1. Start With A Strong Subject Line

The subject line is the first thing your subscribers will see, so it’s important to make it attention-grabbing and relevant to your content. By crafting an irresistible subject line, you can improve your open rates, boost engagement, and drive conversions.

A poorly crafted or spammy subject line can harm your credibility, decrease open rates, and ultimately hurt your chances of converting subscribers into customers.

Avoid using all caps, exclamation points, or spammy language. Instead, focus on writing a clear and concise subject line that will make users want to open and see your email content.

2. Keep Your Email Marketing Content Short and Sweet

Like most people in the US, let alone Nebraska, your consumers are busy, so they don’t have time to read long, rambling emails. Therefore, it’s necessary to get straight to the point and ensure that your email content is easy to scan.

Make sure your content is easy to read and go over; to achieve this, you can use bullet points, numbered lists, and images to break up your text and make it more visually appealing.

A lot of crumbled-up text all together without any numbering, images, or spaces will seem unappealing, difficult to read, and confusing.

3. Use Strong Calls to Action

A Call to Action (CTA) is the action that you want your target audience to take afterward consuming your content.

For email content marketing, you’ll want to tell your reader what you want them to do; for example, if you’re promoting a product, encourage your subscribers to visit your website or make a purchase. If you’re promoting a service, invite them to schedule a consultation or sign up for a free trial.

While your email content may be informative and engaging, without a clear CTA is less likely that your audience will keep scrolling on disregard the message.

CTA TIP:

Your Call to Action should be clear, concise, and easy to follow. Avoid using generic phrases like “click here” or “learn more,” and use more action-oriented language that motivates users to take action, like “Shop now” or “Book your session.” Also, ensure that your CTA stands out visually so it’s easily identifiable in your email.

4. Personalize Your Emails.

When you personalize your emails, you’re showing your subscribers that you care about them and that you’re not just sending out mass emails.

Use their names, interests, and purchase history to personalize your content and make it more relevant to them.

People tend to trust and buy from brands and businesses that feel more personalized and connected to them. You can even go a step further and use emotional marketing to convey a feeling that will make them feel more related to your brand.

5. Track Your Email Marketing Results

The easiest thing to do will be to send a bunch of great content emails and call it a day, but in reality, it takes a bit more effort than that.

You need to make sure that your emails are working, so once you start sending out emails, it’s essential to track your results and make adjustments as needed. Use email analytics tools to track open rates, click-through rates, and other metrics. This will help you see what’s working and what’s not so you can improve your email marketing strategy moving forward.

By following these tips, you can write email content that converts and helps you achieve your marketing goals.

Email Marketing is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here! And you can get started with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.