Make Money From Podcasting and Grow Your Business

Make Money From Podcasting: The Secret For Business Growth

How can you make money from podcasting while also growing your business?

Podcasts are quite an unexplored weapon to grow your company, make revenue, and connect with people in your industry. 

In this Midwest Mindset episode, Matt shares with us the extreme potential that having a well-crafted podcast can have for your business. 

podcasts revenue

Podcast Popularity 

In today’s fast-paced world, people are constantly on the lookout for efficient ways to utilize their time. Podcasts perfectly fit the bill as they can be consumed during commutes, workouts, or even while cooking or doing small chores. 

Moreover, the accessibility and affordability of podcasts – many of which are available for free – make them an attractive choice for a wide range of audiences. 

Read the full transcript.

For all these reasons, it is no surprise that podcasts are rising in popularity, number, and quality. But what else makes a podcast so different?

At their core, podcasts are more human and personal, like listening to friends or family, and thus, people have a different perception of the shows; they make us feel like we are part of an intimate conversation. 

The Power of Perception in Podcasting

Unlike platforms such as YouTube, where success is often gauged by the number of shares or downloads, the realm of podcasting operates differently. 

While metrics are important for internal tracking, users often don’t care about them. The focus shifts to the perception your audience forms about you and your brand. 

It is this perception that determines the true impact and success of your podcast.

This personal touch is what sets podcasts apart from other media. Your listeners feel like they’re part of a conversation rather than being mere receivers of information. 

The intimacy fosters loyalty and trust, turning your listeners into your brand advocates. In the world of podcasting, it’s the power of perception that truly counts, not numbers or subscribers.

The Secret Weapon For Growing Your Business (3)

Make Money From Podcasting: Adds

Contrary to traditional media, podcasts thrive on authenticity and originality. Advertisements or overly promotional content will lead to your audience clicking away. 

People are drawn to podcasts for their organic and unique content, free from the clutter of ads. Therefore, the key to generating revenue through podcasts lies in creating engaging and genuine content that resonates with your listeners.

While ads are a good way to make revenue for your podcast, it’s essential to make sure that they don’t seem too forced.

Make sure any ads you decide to include in your show are actually in line with your topic of conversation and that they aren’t too spammy or take innecessary time. 

Understanding Your Audience

The audiences of today are not the same anymore. Podcast listeners are highly selective and want content that truly interests them. 

To make a profit from your show, It’s crucial to understand your audience’s preferences and tailor your content accordingly to keep them hooked.

A podcast that has no specific audience or topic will have no regular listeners and, therefore, won’t be able to make revenue. 

Make Money From Podcasting

The Power of Interviews To Make Money From Podcasting

Once you have original and unique content, as well as an audience, interviews are the next best thing to grow your podcast and make some money. 

Interviews can be a game-changer for your show. Not only do they add immense value to your episodes, but they also serve as excellent networking opportunities. 

They provide a better way to connect with potential prospects and influencers who can contribute to your business growth, far surpassing conventional methods like emails and cold calling.

Having a potential customer as a guest will most likely guarantee that they actually become loyal customers. 

This is a win-win situation for you and the guest since you are bringing value to your show, creating a connection, or winning a customer, and they get exposure to their business or brand. 

Make Money From Podcasting While Building Credibility

A well-executed podcast can significantly boost your credibility and position you as an industry expert. This helps in building trust with your audience, which in turn can translate into business growth.

When you become an expert in whatever topic you choose to be, people will be interested. Your podcast becomes more than just a platform for sharing content. It transforms into a vehicle for attracting new customers who are actively seeking the expertise you offer

The Secret Weapon For Growing Your Business (2)

Becoming the Expert

To position yourself as an expert, your podcast should be all about helping your listeners overcome specific challenges. 

Record solution-oriented episodes that actually help your listeners overcome specific challenges they face. 

It’s about taking them from point A to point B, showing them how to solve their problems and be of help to them. This approach not only engages your listeners but also subtly highlights the solutions your business provides.

Get Yourself Booked

Podcasts offer an innovative and effective way to grow your business. With the right strategy and content, you will be making more money than ever imagined. 

Finally, consider getting yourself booked on other podcasts. This will give you exposure to new audiences and extend your reach, further fueling your business growth.

Download our FREE checklist to get booked on shows and start positioning yourself as an expert in your industry today!  

Midwest Mindset: How Do You Make Money from a Podcast

How Do You Make Money from Your Podcast

This is a written Transcription for the episode: How Do You Make Money from Your Podcast

Bad Publicity_ How to Survive Blackmail

Full Written Transcript of The Episode

How Do You Make Money from Your Podcast

MATT: How do you make money from a podcast? The truth is that it’s not through advertising or sponsors, at least for the most part. Only about 3% of all podcasts have enough listeners to even qualify for third party monetization. Advertisers and sponsors. So downloads and listens are not really the factor in how you make money from a podcast.

So how do they make money and how can you use a podcast to grow your business and increase revenue and results? In today’s episode, we’re joined once again by Eric Johnson. He is the podcast talent coach and Senior VP of programming for iHeartMedia. Eric is going to give us the secrets on how to make money from a podcast.

Welcome back to Midwest Mindset, the podcast that makes marketing easy to understand and simple to do. I’m Matt Tompkins of two Brothers Creative, where we believe every business deserves affordable and effective marketing. We are always just a mindset shift away from success. Oftentimes we get hung up.

We get caught up with the things behind the scenes. We get lost in the weeds, as they say, with the things that don’t really matter to everybody else. We think they matter because we see them day in and day out and we obsess over them and egos involved. But the reality is that a lot of things when it comes to running a business and hosting a podcast don’t matter as much as we think they do to everybody else, to our listeners, to our customers.

Podcast downloads and how you make money from a podcast is a perfect example of this. I want to ask you this When was the last time you based your decision on which late night television show talk show you watched based on how many listeners or viewers they had in the ratings the week before? I don’t think I’ve ever said, you know what, I’m going to watch Stephen Colbert because he had 4.6 million viewers last night.

MATT:: And Jim, Jimmy Fallon only had 3.8. No, you’re going to watch the ones that you like. Do you have an emotional connection with? We make those decisions based off of emotions.

Nobody really cares about the ratings. They’re more of an industry insider. Thing of value that matters because that’s what all the sales and advertising dollars are based off of. Podcast downloads are different in that because podcast downloads aren’t even made public, you have to get an obscene number of downloads just to qualify for third party monetization. I believe it’s like 5000 downloads per episode.

And so people oftentimes in the podcast world and this happens in business too, or people in business, you know, we obsess over the things that nobody about us is obsessing over. It’s a hard pill to swallow when we say nobody cares about our business but us. All the customers care about is what our business can do for them. How can it improve their lives? And a podcast is the same, same thing. It’s no different.

People don’t care how many downloads you have. They care about what your podcast can do for them. So when we get hung up on like ratings and how many downloads a podcast has, it’s just a distraction. It’s an ego driven distraction.

And considering that only about 3% of all podcasts even qualify for that, that threshold for third party monetization and a small percentage outside of that will sell their own ads and sponsorships.

MATT:: That is not how podcasts make money, and that’s not how you can leverage your podcast today, because podcast ratings and downloads are not shared publicly because it’s all based off of perception.

People see you hosting a show just like every other famous podcaster out there. It is an incredible opportunity for you and your business because people aren’t going to distinguish between you and Joe Rogan or whoever else that they follow. Nobody cares about how many downloads you have, and downloads are not how you’re going to make money for your podcast. Eric Johnson has spent over 30 years as a radio coach. As a podcast coach. He is the podcast talent coach at podcast talent My brother Ben and I, we worked underneath Eric for a number of years in radio.

He’s our program director and he is still the VP of programming for iHeart Media. So he’s got a little bit of experience here and focusing in on what matters and what matters to any business is how do I make money from this? How do I generate money from this? It is not from downloads, it’s not from ratings, not with podcasts and with your business. It’s a very, very similar through line. We focused.

We need to focus on the things that actually make our business money. Now there are a lot of different ways you can make money from a podcast. A lot of ways you can leverage a podcast to grow your business. So we’re going to talk about those in today’s episode. There are actually nine different ways you can make money from a podcast today.

ERIK:: Podcast allows you an opportunity to really connect with your prospect and bring them into whatever it is you’re selling. Now. I say there are nine great ways to to generate revenue with a podcast. There are so many more than that. There are just nine that I really, really enjoy.

So many people think the only way to make money with a podcast is through advertising, advertising and sponsors.

So many podcasters, coaches, entrepreneurs, information experts, they come to me and they say, I say, What’s your biggest challenge? And they say, I’m having a tough time growing the audience and landing a sponsor for my podcast. I want to get a big audience so I can get sponsors.

And I said, Why? Why would you ever do that? Why would you want to get sponsors and advertisers for your show? That’s probably the worst way to make money.

MATT:: This is an important distinction to make. People are not seeking out advertisements. They are not seeking out ads. So if you’re putting out something, whether it’s a graphic, a video, an audio commercial, whatever it is, any form of content, and it comes across as an as an ad, if it looks like an advertisement, it’s likely going to fall short because people are not seeking out more advertisements. We are bombarded by thousands of ads every single day.

I think it’s around 3000 ad impressions made on the average person every day. This just an insane amount of stuff, noise just being thrown at us. What people are seeking out is great original content and that’s why there are so many streaming platforms and choices today.

People are turning to podcasting because podcasting doesn’t have commercials, it doesn’t have advertisements, at least not in the traditional sense.

ERIK:: People are fleeing traditional media to get away from ads and sponsors. They don’t want to listen to that. That’s why they’re subscribing to Hulu and that’s why they’re subscribing to Netflix so they don’t have to put up with the commercials. They’re going to podcasting because podcasting doesn’t have commercials.

MATT:: There are a lot of creative ways that you can make money from a podcast that are close to advertisers and sponsorships but don’t require the massive number of downloads. And one of those is through affiliate partnerships.

ERIK:: If you’re marketing something on your podcast that is right in line with your audience, it’s an inch wide and a mile deep, right? Everybody that is listening to the show wants what you’re offering. So it’s a much stronger relationship with that audience.

But advertising agencies want to treat every audience the same, and that’s the CPM model for podcasting is the exact same as the CPM model for radio. And the fact of the matter is the audiences are not the same. The audience between two podcasts aren’t the same.

MATT:: I think interviews are probably the number one secret weapon when it comes to podcasting that and guesting on other podcasts. So guesting on the podcast is actually the number one way to grow any podcast. I believe guesting on other podcasts is the number one way to grow your business.

Here’s the thing when you host a podcast, you are given a license to go pitch yourself and topics to other podcasts and they will consider you. They will have you on because you have a podcast. If you’re just a business pitching your services, they’re going to say, No, listen, we’re not an infomercial unless you want to pay to be on our podcast. No, but if you say I’m also a podcaster, let’s collaborate, let’s partner. Do an interview.

Let’s have a conversation. Let’s talk about this topic X, Y, Z topic. They are much more likely to say yes. When they do say yes, you are now cherry picking the audience you want to speak to.

Each podcast is a niche. There are riches in the niches podcasts. There are so many niches that you can you can go down rabbit hole after rabbit hole with these niches, but you find the niche. So instead of just a shotgun approach where you’re on social media hoping that you hit your target audience, it’s a mile wide and an inch deep approach. Now it’s an inch wide and a mile deep. It’s an audience that just keeps on giving.

You know, every single person who’s listening is a podcast listener because they’re listening to you on a podcast and you know they’re interested in your subject matter because you pick a podcast about your subject matter to be. On the other side of that is having people on your podcast and doing interviews.

MATT:: Think of it this way like if you wanted to land that ideal client, let’s say you have a dream client, you have no other way. You would know no other way. You would have any sort of introduction to them.

They don’t know you. They don’t care to know you. Nothing to do with. There’s no mutual friends. You don’t play, you know, badminton or pickleball together and so you don’t have a way in, you know, sending them a cold call email or making a cold phone call is probably not going to be that impactful. Inviting them to be a guest on your podcast is extremely effective. We’re playing to people’s egos and think of it this way

You can set up as many as 5 or 6 touchpoint conversations from when you reach out and you initiate the invite to be on your podcast to when the episode premieres.

At the end of that period, you have nurtured a real, genuine relationship. So then when you go to make the sale or when they need it, they have this relationship built much easier for you to land the deal, for to close the sale, to get that ideal dream client. And so having them on your podcast, they will say yes. Most of all, I would say 80 to 90% of people say yes. People love to be the center of attention.

You’re going to wow them. You’re going to impress them. You’re going to demonstrate that you are an authority and expert in your field, that you have credibility, that you’re legitimate. I mean, that is an impression that is worth it alone because that impression is going to last for ever.

ERIK:: I think the number one way that many people forget and overlook are podcast interviews. A lot of people think we’re going to interview somebody on the show to create some great content for our listeners, right? We’re going to entertain them. Your podcast entertainment value of the Interview is probably third on the list because you should be interviewing that person for for a specific reason. They should even either be a prospective client. So if they’re a prospective client and you’re interviewing them, it should be with the goal to help them overcome a challenge and show them what’s possible by working with you. If you’re a bookkeeper, partner with a tax accountant. So you you’re both reaching the same people, but you’re doing different things for them and a complementary way. That’s the number one way to grow your audience.

MATT:: Thank you so much to Eric Johnson for joining us here today on the podcast, and thank you for listening to this episode of Midwest Mindset As a token of our appreciation, we would like to offer you a free download of our seven step checklist to get yourself booked as a podcast guest.

We talked about guesting on other podcasts. Here’s here’s a big secret Don’t pitch yourself. Nobody knows who you are.

Don’t even pitch myself. Nobody knows who I am and nobody cares and I don’t blame them. You want to pitch something else? So we’re going to tell you what that is. We have the seven step checklist to get yourself booked on other podcasts because, as we talked about today, guesting another podcast is the number one way to grow your business. And it is the biggest secret weapon to grow your podcast and your audience as well. You can find the link to download this free checklist in the show notes and we’ll see you on the next episode.

Video and Podcast Marketing Strategy to Grow Your Business

Video and Podcast Marketing Strategy For Your Business

An effective video and podcast marketing strategy can be hard to implement. But we have a proven marketing strategy that any business can implement, guaranteeing to drive more organic traffic and leads to your company.

These simple steps have helped grow our business and our clients’’ businesses far more than we could ever imagine, and the cool thing is that you can do it as well. 

Ready to start? Here, we’ll tell you how this Two Brothers Creative strategy works and why it is so wonderful for businesses looking for a creative, unique, and original content marketing strategy.

Video and Podcast Marketing Strategy to Grow Your Business

The Power of Video and Podcast Marketing

Think about some of your favorite forms of media entertainment; one of them is probably online media content, like a podcast, a YouTube channel, TikTok, or some other form of social media. 

The truth is that now, more than ever, we are chronically online. For this reason, it is important that our business is as online as we and our audience are, but how do we do it the right way? 

The first step on this journey, and on any marketing journey, will be to define and segment your target audience to make content that actually resonates with them. 

Podcasts and videos are two of the most engaging forms of content available today. They offer unique opportunities to connect with audiences on a personal level, tell your brand’s story, and provide value that sets you apart from your competition.

Video and Podcast Marketing Strategy to Grow Your Business

Podcasts Marketing

Podcast marketing has seen a significant rise in popularity in Nebraska and the US over recent years, and for good reason. Omaha podcasts, and podcasts in general, are an audio-based medium that provides several unique marketing benefits.

Podcasts are an excellent platform for delivering detailed, valuable information directly to your audience. They’re perfect for in-depth discussions, interviews, and storytelling. 

They create a more intimate connection with listeners. The conversational tone and the ability to delve deep into topics can captivate audiences, leading to high engagement rates.

Video Marketing

Meanwhile, videos can capture and hold attention like no other medium. They’re ideal for demonstrating products, explaining complex concepts, and creating emotional connections through visual storytelling.

Videos have the power to evoke emotions more effectively than other content types. Through visual storytelling, you can create a strong emotional connection with your audience, which can increase brand loyalty.

Podcast strategy for Omaha business

Understanding the Podcast-to-Video Strategy

The podcast-to-video strategy involves integrating your podcast content into your video marketing efforts. It’s actually pretty simple: you record the audio and video simultaneously. 

This approach allows you to maximize the reach and impact of your content because it taps into the unique strengths of both mediums. Podcasts offer depth and intimacy, while videos provide visual context and a more dynamic way to present information. 

By integrating these two formats, you can deliver your message in a more comprehensive way, while it allows you to be strategic with the content you present and make a more effective response from your audience. 

Unique and Original Video and Podcast Marketing Strategy 

The biggest benefit of creating a good video and podcast marketing strategy is the uniqueness and originality of your content. 

In today’s saturated digital landscape, standing out can be a challenge. Businesses are competing for the same user’s attention. In this scenario, creating unique and original content through a combined video and podcast strategy can be the game-changer your business needs.

Choose to make content that answers the questions your target audience has; this will make you stand out from the crowd.

Original content is not just about being different; it’s about adding value in a way that no one else can. It’s about showcasing your unique perspective, insights, and experiences.

With this strategy, you can show your product in action, share behind-the-scenes footage, or create compelling narratives around your brand, basically, original content that has never been before. 

Why Original Content Matters for Businesses

Establishes Authority: Original content helps establish your brand as a thought leader in your industry. This can enhance your reputation and credibility, which can lead to increased trust and loyalty among your customers.

Engages Your Audience: Unique content is more likely to engage your audience. It piques their interest, sparks conversations, and encourages them to interact with your brand.

Drives Conversion: By providing value through your content, you can build a strong relationship with your audience, which can ultimately drive conversions and boost your bottom line.

Differentiates Your Brand: In a crowded market, original content helps differentiate your brand. It showcases your unique value proposition, setting you apart from your competitors.

Benefits of Combining Podcasts and Videos

One of the main benefits of this strategy is content repurposing. You can record a single piece of content (your podcast and video episode) and then repurpose it into multiple formats, including reels, video shorts, TikTox, blog posts, social media posts, and more. 

This not only saves you time and resources but also ensures that your content reaches as wide an audience as possible.

Another benefit is increased audience engagement. By offering your content in both audio and video formats across diverse social media platforms, you cater to different audience preferences and consumption habits, which can lead to higher engagement rates and more meaningful interactions with your brand.

How to Repurpose Content?

So, how do you repurpose your content the right way? It won’t be enough just to cut random pieces of your video and podcast and share them with the world; you need to be strategic and find the right content and the right way to share it. 

  • Start by identifying key segments from your podcast episodes that would translate well into video format. These could be thought-provoking discussions, insightful interviews, or even humorous anecdotes.
  • Then, you will need to select the social media platform you want to share it with and adapt to the requirements of each specific platform. If you are creating Tik Tok content, then you will focus on shorter, more in-your-face and cunny content, while you can make a longer serious video for youtube or Facebook. 
  • Once you’ve identified your content, the next step is to enhance the visual aspect of it. Take your video and add subtitles, effects, or highlight important parts of the video with the power of editing. This will make it more eye-catching and will help you get your point across. 
  • Finally, take advantage of the detailed analytics provided by most social media and video platforms. These insights can help you understand what resonates with your audience, allowing you to optimize future repurposed content.

SEO for Podcast and Podcast Marketing Strategy

We have said this before, and we will keep saying it again: SEO is essential for your content marketing strategy. 

In the digital era, Search Engine Optimization (SEO) plays a pivotal role in ensuring your content gets seen by the right audience. This is no different when it comes to podcast and video content. 

By creating an SEO that encompasses each of your episodes, you can significantly increase your content’s visibility, reach a wider audience, and ultimately, drive more conversions.

The SEO Strategy You Need

How does SEO work in Video and Podcast Marketing?

Video and audio content is not yet indexable by Google, but all the copy that surrounds your media is. 

By using keywords in your subtitles, copy, and hashtags, your content can be more easy to find for your target audience. Here is how to do it.

  1. Start by identifying relevant keywords that your target audience might use to find content like yours. Tools like Google Keyword Planner or SEMrush can be helpful here.
  2. Optimize Metadata: Include your target keywords in critical places like the title, description, and tags of your podcast or video. This helps search engines understand what your content is about.
  3. Transcribe Your Content: Transcribing your podcast or video content makes it accessible to search engines. It also improves accessibility for users who prefer or need to read rather than listen or watch.
  4. For each episode, create comprehensive show notes or a related blog post that includes your target keywords. This provides additional searchable text and offers more value to your audience.
  5. Promote on Social Media: Lately, sharing your content on social media can generate more traffic to your podcast or video, which can positively impact your SEO.

Analyzing and Refining Your Video and Podcast Marketing Strategy

The key to any successful content strategy lies not just in the creation and distribution of the content but also in its regular analysis and refinement. 

By closely monitoring your analytics and metrics, gathering feedback from your audience, and continually experimenting with new formats and ideas, you can optimize your strategy for maximum impact.

Define Key Performance Indicators (KPIs)

Start by identifying what success looks like for your podcast and video content. This might be the number of views or downloads, the average watch or listen time, the number of shares, or the amount of generated leads.


Use Analytics Tools

Utilize the analytics tools provided by your podcast hosting platform, video platform, and social media platforms. These tools can provide valuable data on your audience’s behavior and engagement.

Regularly Review Your Data

Make it a habit to regularly review your analytics. Look for trends, anomalies, or any other insights that could help you improve your strategy.

Encourage Feedback

Actively encourage your audience to share their thoughts and opinions. This could be through comments on your videos, reviews on your podcast, or direct interactions on social media.

Conduct Surveys

Consider conducting occasional surveys to gather more structured feedback. This can help you understand your audience’s preferences, needs, and expectations.

Analyzing and refining your strategy is a crucial, ongoing process. By diligently checking your metrics, valuing your audience feedback, and constantly innovating, you can ensure predictable and reputable processes that drive the best results. 

Video and Podcast Marketing Strategy Wrap-Up

So, in conclusion, this is the step-by-step step to build a video and podcast marketing strategy that delivers optimal results for your business; if done well, we guarantee that your business will grow.

  • Find out your target audience.
  • Define your content type.
  • Record your podcast and video simultaneously. 
  • Choose the platforms you want to share your content on
  • Edit and repurpose your content
  • Optimize your content for SEO
  • Track and review your data analytics 

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Listen to our podcast, Midwest Mindset, for more free and helpful resources for your business and podcast marketing every Monday. Download our free 6-Step Marketing Strategy PDF.

How to Succeed in Digital Marketing

Bad Publicity: How to Survive Blackmail in Business

Surviving Bad Publicity and Blackmail

How do you handle bad publicity? What if your business is receiving attention in all the wrong ways? How do you deal with criticism? 

What if we tell you that there is a way to prepare yourself for this? 

In today’s Midwest Mindset, Matt shares his personal story of bad publicity and blackmail after one very private picture was stolen from his phone. 

After very difficult moments and many lessons learned, he gives us his five-step action plan to overcome bad publicity without letting it affect your mental peace. 

Bad Publicity_ How to Survive Blackmail

Bad Publicity in Business

When we discuss negative publicity in this context, we’re not referring to a misfired marketing campaign or a social media strategy that didn’t quite hit the mark; we’re delving into the realm of business and entrepreneurial reputation.

When you own a business, you become an important part of the business’s public image. This public role means all eyes are on you, scrutinizing your every move. 

Read the full transcript.

Why Your Image Matters

When you have a business, you can sometimes become a public figure, and your actions carry weight. They can significantly influence how people perceive you and your business.

If your personal life is portrayed negatively, so does your business, especially in the age of the internet, where bad publicity can spread rapidly. So, how can you effectively manage this situation?

Matt’s Story with Bad Publicity 

A few years ago, Matt found himself in a sticky situation. He was being blackmailed with private photos stolen from his phone… you know, the kind you wouldn’t want your grandmother to see. 

The blackmailer demanded a hefty ransom, a ridiculous sum of money that was nearly impossible for a radio host to have. 

Matt felt everything from humiliation to panic, and he was left wondering, “What on earth am I going to do?” 

His options were limited, and after exploring various solutions, including considering a career as a fugitive, he found himself at the police station.

Facing Bad Publicity Head-On

However, Matt realized he had to face the problem head-on; there was not much that the police could do. 

So, he did the most logical thing he could when faced with impending public embarrassment: he formulated a strategic action plan for once his intimate picture hit the internet.

Armed with his damage control strategy, Matt bravely confronted his blackmailer. When the picture was finally leaked, it was undoubtedly challenging and embarrassing, but Matt was prepared. 

He managed to wipe the image from most devices, and the issue was quickly forgotten. 

Sure, the entire ordeal was a rollercoaster of emotions, but not many people ended up seeing the picture, thanks to Matt’s quick thinking and proactive measures. 

Life moved on, and to his surprise, this incident didn’t end his career. Instead, it served as a valuable lesson on overcoming bad publicity. Here are the five bulletproof steps he took to overcome his bad publicity streak

surviving bad publicity in business

How to Deal With Bad Publicity

Sometimes, we can’t control how people perceive us or the way they talk about us, but we can survive it and stop letting it affect us. 

In business, we need to be prepared for these types of situations that are more common than we might think. 

Accept the Situation

The first step in managing bad publicity is acceptance. Acknowledge that there’s a problem and that it needs to be addressed. 

Ignoring the issue or hoping it will go away on its own is not an effective strategy. Instead, take a proactive approach and start planning your response.

Be Transparent to Yourself

Transparency is key when dealing with bad publicity. Be honest with yourself about what happened. 

If you or your company made a mistake, admit it and review how this can affect your business and the people in it. This self-awareness is crucial for crafting an authentic and sincere response.

How to Survive Blackmail

Be Comprehensive and Prepare for What’s to Come

When responding to or dealing with negative press, it’s important to be comprehensive. Address all aspects of the issue and provide as much information as possible. 

If there’s nothing that you can do, that’s fine; don’t be so hard on yourself. This shows your audience that you take the situation seriously even when there might not be a solution.

Determine If It Is Even Worth It to Respond

Choose your battles. Not all negative press requires a response; this could be exhausting. Sometimes, it’s best to let minor issues fade away naturally. 

However, if the issue is serious or could significantly damage your reputation, it’s essential to respond swiftly and appropriately.

Review, Edit, and Post

Before releasing your response, review it carefully. Make sure it addresses the issue comprehensively, aligns with your brand values, and is respectful and professional. 

Editing is crucial to ensure clarity and prevent any potential misunderstandings. Once you’re confident in your statement, post it on the appropriate channels, whether that be social media, your company website, or a press release.

Dealing with bad publicity can be challenging, but it’s not the end of the world. Following Matt’s five steps, you can navigate through the storm and come out stronger on the other side.

Bad Publicity_ How to Survive Blackmail two brothers creative

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. 

Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

If you want to start making these minor changes now, get our FREE daily planner and grow your business today! What do you have to lose? 

Stay tuned for more marketing insights and mindset shifts that will take your business to new heights on Midwest Mindset, where we are happy to help you and your business grow with more free tools, tips, and resources every week.

AI Marketing Tools_ What You Need for Your Business

Midwest Mindset: How to Survive Blackmail by Dick Pic

How to Survive Blackmail by Dick Pic

This is a written Transcription for the episode: How to Survive Blackmail by Dick Pic

Bad Publicity_ How to Survive Blackmail

Full Written Transcript of The Episode

How to Survive Blackmail by Dick Pic

MATT: How would you handle humiliation and embarrassment on a public stage? What would you do if your business was suddenly on the local news but for all the wrong reasons? How should you handle or manage hundreds of hate-filled internet trolls attacking your reputation?

Negative publicity is simply not something that most entrepreneurs are trained or prepared for, but it can quickly become a company killer if we aren’t equipped to handle it.

Publicity is a part of marketing that often gets overlooked. So today we’ll be featuring the first of a series of episodes throughout the season that will equip you with the publicity skill sets you hope you’ll never need, but will be very thankful for if you ever do. In today’s episode, I’m going to share my own painfully embarrassing story of public humiliation on a gigantic stage. It’s a story that involves blackmail, a heritage morning radio show, and unfortunately, a dick pic.

From the past.

MATT: Hello and welcome back to Midwest Mindset, the podcast that makes marketing simple. The Midwest mindset is helping others without expecting anything in return.

And this is what fuels our passion in every episode. To give you the marketing tips, techniques, and insights that your business needs not just to survive, but thrive. We believe every business deserves affordable and effective marketing because marketing is the only way to get more customers, make more money and see your business succeed. I’m your host, Matt Tompkins of two Brothers Creative, and on today’s episode I am Oh, I’m really not looking forward to this, but I’m going to share my own painfully embarrassing story of public humiliation.

Now, there was a time that national celebrities were the only ones who had to worry about public humiliation, tabloid shame, online haters. But today, social media is the nation’s mainstream tabloid magazine. This means that each and every one of us can quickly and easily fall victim with the odds increasing with every post that we make.

As business owners, no one really prepares us for these moments of public humiliation, embarrassment, which is why most of us work so hard to maintain the facade, if you will. Our avatar is on on Instagram and Facebook. Everything is great. Yes. Don’t look behind the curtain to see how things really are. You know, hosting a popular morning radio show with tens of thousands of listeners every morning is a very bizarre experience for the uninitiated. I spent a little over 17 years in radio and television, so for me it was a weird life.

MATT: Guess that just kind of felt normal. It really did. From day one, it just felt like home. It fit. But I know it’s pretty weird to the outside world. I mean, you’re literally sitting in a room by yourself talking to yourself. That’s your job. But loved it. One morning, though, it all came crashing down and probably the most embarrassing way possible.

So I was hosting the morning show on a heritage radio station in Omaha on Sweet 98 five at the time, and I was also still hosting and producing what was the final season of Omaha Live, which was at the time, number one in its time slot, had a sizable viewership on its own as well.

So it all sounds like fun and games, right? Until you get blackmailed in the most humiliating way possible. There was a time. When my phone was hacked and I was blackmailed. For $15,000 over a photo of my privates that I don’t even remember taking. I know that sounds like a cop out, but it’s true. I don’t to this day know or remember. So what’s this have to do with business?

Well, like it or not, as business owners, we are putting ourselves out there in the public eye to a degree. And this makes the fear of public embarrassment and failure terrifying. It is enhanced. I think this is why most people work so hard to maintain those those online avatars I mentioned, you know, with perfectly crafted photos and the right poses to control how we want to be portrayed or seen.

MATT: We try and maintain the perception, which often times probably most of the time does not align with the reality behind the scenes. Even something like the nightmare of simply going out of business, which we know over half of all businesses will fail, they will go out of business in their first five years. That is pretty embarrassing. It’s pretty devastating when it all plays out across social media channels as if it was, you know, reality TV. The people who always had something against you, they they bask in your humiliation.

You know, the rumors go around. Can you believe it? I can’t. I mean, it’s sucks. The righteous people remind you that they told you this wouldn’t work. You know, sometimes even our family and closest friends can fail to support us as the burden of public loss and failure. It really it does become a bit too much for us to carry forward. And I think unfortunately for myself and a lot of people, we internalize that it affects our long term mental health. And too many people, myself included, turn to.

Ways to numb the pain and the suffering. By that I mean we turn to drinking and alcohol and drugs and other substances or eating, binge eating or binge watching TV. How many entrepreneurs, how many business owners are drinking heavily every single night? Why is that? But here’s the craziest thing that happens when we embrace our failures and we face down our greatest fears, our greatest humiliations.

MATT: We find out that there is really nothing to be afraid of in the first place. And that’s why I think I’m able to share this story today. While it’s I mean, it’s not like the episode I really wanted to do or was looking forward to doing here, but I’m sharing it with you because the experience and other experiences that I’ve had, you know, my recovery from addiction and all these different things, it it really shapes who you are. And it does. I hope it does help you in some way to not be afraid to embrace the pain. Right? So I’ll never forget.

The morning that this happened. So I started out I got a message on Facebook from some random account. I didn’t know him, and they told me that they had a picture of my privates, which they didn’t put it that eloquently. Yes, it’s commonly referred to as a dick pic. All right. That makes this sound like so just. I get it right. I didn’t want to have to talk about this because of that. Just the name alone.

But, you know, hey, if it happens to Brett Favre, it can happen to any of us, right? So anyhow, this anonymous sender alleged that they had more than just my embarrassing photo from my phone.

MATT: They said they had downloaded all of my contacts. They said they had hacked my email. They had the phone numbers of my friends and family, and they threatened that they would send out this humiliating, career ending photo to all of them, to everyone I know, unless I pay them $15,000. I panicked at first.

Obviously they sent me the photo, but I didn’t see everything. In other words, I didn’t see the, you know, the goods. But it was obvious that they were in the full photo. Um, and I panicked. I was still working at radio at the time, you know, in fact, we were still on the air. We were in the final hour of the morning show on Sweet 95 when I got this message. So at first I ignored them. I’m like, okay, I’m not even going to respond. Maybe they’ll go away.

But they were pretty relentless. I changed my passwords on my social media accounts. I blocked them on Facebook, but then they started texting me. And not just from one number, but from multiple numbers. So I don’t know if I was in denial. I honestly couldn’t even remember taking a nude pic like this in the first place. I never really understood the point behind taking and sending out naked selfies. I’ve never been that just person. No judgment on those people who like to do that in their relationships. I just never got it, you know? I mean, the way I looked at it, who on earth would want to see that in the first place? All right.

MATT: If I don’t and my wife doesn’t, I guess I don’t know if anybody else would either want to see that. So in my mind, I’m like brushing this off. I’m trying to at least. But again, they had sent me that image and it was like now they sent me the second time. It was like a blurred close up with the goods. They’re pixelated.

And I was like, Yes, that’s definitely me in the photo. And yes, it was the top half of the photo. I was standing in a random basement with a ridiculously bright yellow puffy winter vest. It was like I mean, I looked like a complete idiot in this picture. It was like this giant, like Marty McFly, yellow puffy vest. And I’m revealing my, you know. Yeah. So I did indeed, at some point take a nude self-portrait of myself.

Now, before you judge my momentary lack of, I don’t know, cell phone etiquette, I think it’s important to remember that, you know, I have battled severe addiction to opiates for for eight long years. And I mean, when I started this, I mean, I was just a couple of years into my sobriety. I was still in the early years of recovery, which is just a whole nother step. You know, you get sober, you’re not in recovery. It takes years. I’m still working on it today.

MATT: So my memory of that time period, though, when I was taking opiates, it was very it gets very foggy. It’s very difficult to look back because there are so many cherished memories. I mean, memories would be cherished if I could remember them. There are events I can, you know, barely piece together memories of.

We we actually held a second wedding ceremony for Wendy and I in 2018 because. I couldn’t remember much of our original wedding day. And that’s very, very sad. You know, today, as I look back, I don’t remember my brother’s best man speech. That’s part of the that’s the cost of living high. Now, I’m grateful that I survived, obviously, because it could have been far worse. I’m thankful that I was able to get sober. I’m thrilled to be working on eight years in recovery.

It’s still work every every single day. It still is work. You know, But to simply be alive, to share this awkwardly embarrassing story with you today. I’m, you know, begrudgingly grateful. So even though I couldn’t remember taking it, it was on that fateful morning when I. I guess my past finally caught up with me. I did something stupid when I was high.

I don’t remember doing it. And I don’t. Here’s the weird part. I don’t. I didn’t send it to anybody, so I don’t know. I must have been out of my mind. Took this thing to do what? I don’t know. Maybe it was for myself to.

MATT: But I didn’t send it to anybody, so I responded to their messages finally. I mean, I felt completely defeated. The blackmailers, they demanded 15 grand. I told them I didn’t have anywhere close to $15,000. I told them I work in radio. No one in radio has 15 grand just lying around. So then they dropped it down. They’re like, oh, 1500, which I think was a. They’re not very good at negotiating, but. All right, 1500. I’m like, that seems great, but I don’t have $1,500 either. Again, I worked in radio. I had no money. So at this point, they got angry. They threatened to leak this photo to everyone, my family, my friends, work colleagues at 2:00 pm that afternoon, unless I paid up. So I did at this point what I think anybody would do, and I Googled, what do you do if you’re being blackmailed? And I read about the horrors of revenge porn, which at the time I didn’t know that’s what this was. I don’t know.

I read about cyberbullying. I bet I read about how online blackmail is commonly used to terrorize people. And most people do not ever say anything about it. That’s why we don’t hear about it. Because it’s humiliating.

It’s embarrassing. I mean, I’m talking about it now. I mean, who else have you ever heard that admits to being bamboozled, hoodwinked, blackmailed, let alone let alone over something like this? It’s like the ultimate embarrassing form of blackmail.

MATT: So anyhow, I did find a company online that actually negotiates blackmail situations just like this. So I drove around town. I don’t remember where I was. I parked in like a it was like a park somewhere. I just pulled over and I’m talking to this guy on the phone. After an hour on the phone with him, he says they would handle the entire thing.

They would make it go away entirely. I’m like, whew, Thank God. Yes. For 1000 hundred dollars. Yes. They’re trying to charge me the same rate. I’m like, I don’t have $1,500. So he ended the call and I’ll never forget this. He reminded me, he said, Listen, I just want to be clear. They are going to send that photo out. They are going to do what they say. I’m like, great. Fantastic. So I went home and at this point, I had to tell my wife, Wendy, everything that was happening. So I started by first I started by asking if she had $5,000, we could hire this company and make it go away.

But she literally laughed out loud at that situation. Um, I apologized. I remember I felt as if I had done something wrong that, you know, because I thought I was going to impact her and I didn’t want to humiliate her. And just I felt horrible. But she was eerily calm and unmoved by this whole situation. Now, she had worked in publicity herself. She wrote her graduate paper about reporters managing crisis situations like, you know, the Von Marshall shooting here in Omaha.

MATT: And so maybe I thought, well, maybe it’s because she’s more familiar with this than me. So I said, listen, I don’t get it. Like, how are you not pissed off about this? Her response was, What do I have to worry about?

It’s not my dick in the photo. This is your problem to deal with, not mine. So, like. Okay. I mean, I guess it was kind of a small win because I’m like, at least, you know, it’s not going to impact her like I thought it was. It’s just me going down on this, you know, flaming dumpster fire.

So I called the Douglas County Sheriff’s Department, who humored me for about an hour on the phone, taking my report down. At the end, I asked, Well, what are you going to do about it? He chuckled out loud, too. He said, Oh, there’s nothing we can do, man. Sorry. Yeah, he’s going to have to deal with it.

By the way, they’re going to send the pic out. I’m like, Great. Now I got two people telling me it’s going to happen.

You’re going to go down in flames. So this is when it sunk in that the only way to fix this problem was to simply embrace it. Yeah, I decided I had to let go. I had to own up to it. I had to accept that I did not have control over the outcome.

MATT: I could only control how I reacted to it. And I think this is one of the major takeaways here, I hope from this episode is when negative publicity is happening to you, when you are being humiliated, when it’s your business in the public spotlight. And it doesn’t have to be something that is is odd and embarrassing is my particular story. But it could be anything, right? We have to embrace it. We can’t just deny it.

We can’t live in denial. We can’t pretend. We can’t ignore it. We have to embrace it. So that’s what I did. So first step was I had to call my general manager at the radio station to fill him in on every detail too, because this may affect the radio station in the show and everything.

So that was not fun to explain to him because then he said, All right, yeah, this is weird, this sucks. But you know, we’re going to have to get air on the phone here and you’re going to have to do this again.

So then I had to explain it again to our HR for the whole company. This woman is like an attorney for the company. Explain the whole thing to her with him again there. So now two times I’ve explained this, I then messaged everyone in my extended family to warn them not to look at any photos sent to them that day, that reference their nephew or their cousin Matt, which I’m sure piqued interest.

MATT: Like, what the hell did you do? I mean, there’s nothing like telling your grandma not to look at any messages that she has sent today or she’ll never view her grandson in the same way again.

So now my social media accounts were all deactivated. I took them down my work colleagues. I told them, along with my parents, my family, my friends. And I felt about as small as you could possibly be. I felt humiliated. I felt belittled. It was sucked, but I had to accept it. I finally, after all this reached a point, I think, where you have clarity because I simply didn’t care anymore. I knew I couldn’t stop them from sending out this photo.

Just like if you’re in a situation where you’re facing negative publicity, you can’t control it. You have to accept it. You can’t stop it.

You can only deal with it. Right? And it’s how you deal with it that is the deciding factor in how things unfold moving forward. So I decided I was going to take back control. I was going to, I don’t know, just try and respond in a way that if I’m going to go down, you know, I want to go down in style, I guess.

So I started calling these blackmailers back on the phone and surprisingly, they answered, but nervously hung up right away. So I kept calling them. I thought, Well, this is weird.

MATT: This is like some kid pranking me. What is going on here? So then they start texting me. They say, We’re going to send out the photo, we’re going to send it out Now. It was close to 2 p.m. and sure enough, at 2 p.m. after I told them, I’m not paying up, you’re going to have to send the photo out. They sent out the photo. They sent it to the social media accounts of every radio station in our building.

Now, fortunately for me, and I think this is another important takeaway, be prepared. So when tragedy, I guess it could have been maybe it’s not tragedy yet when public humiliation, embarrassment on a public scale like this happens, you know, be prepared. And I was prepared. I was managing all of these social media accounts. And so I told everybody, I’m going to manage these for the rest of the day. And I was able to remove the photo and block the sender’s accounts before any real damage was done.

So to this day, no one in my family has ever mentioned that they received the photo, although I do I do acknowledge that they probably wouldn’t want to say anything if they did receive it, you know, I think. For obvious reasons. Oh, hey, nephew. Matt. I’ve seen your. Your privates. When I finally had a moment because they sent the photo to the accounts and I remember like grabbing it, screenshot of it, I downloaded it and I had it on my phone.

MATT: I remember I got home and I was nervous to look at it, right, Because this was like the full the full Monty, if you will. And when I finally got a chance to look at it for the first time. This photo. I still have no recollection of ever taking the self portrait and I just sat and stared at it for a while.

And I’ll never forget how this concluded here. They sent me a text message again and they threatened that they were going to take this photo and now they were going to post it on social media and tag everyone that I know can up their game.

They were like, I guess maybe reveling in their victory. They asked me if it was worth the humiliation, if I was finally going to pay up. Staring at this picture, I told them, I said, If you want to send this photo out to anyone and everyone around, I’m totally fine with that.

And now this is going to sound vain and superficial. But I looked at my wife and she’s she’s like, why are you okay with them sending this out? And I said because it’s actually kind of a flattering photo. Now, I don’t know if it was the lighting or the angle or just pure dumb luck, but I was finally able to accept the one that good selfie I’ve ever taken at least. And I don’t remember it. I hope it’s the only one.

MATT: Now, that sounds funny, but they were kind of it put them off. They’re like, what? Really? Like? Yeah, go ahead. You know.

Humiliation and embarrassment. It will likely happen to each and every one of us at some point. And, you know, I had to accept that I would have to eat a lot of crow. You know, in the end, looking back, like I probably didn’t have to call my general manager or the HR lady or tell my whole family because it didn’t end up being as bad as I as I thought it was going to be. Right. But I think I intervened, You know, I kind of prevented a lot of that by simply just embracing it and confronting it. In my own way, but that’s what I did. And I feel like that’s what we have to do.

You know, we feel embarrassed. We feel humiliated. But on the other side of it, I realized how insignificant it all really was in the grand scheme of things, you know? We’re all going to have to deal with bad publicity, costly mistakes, bad calls, regrets, pure flukes of bad luck, none of which we can control. But we can survive it and how we get through these crucibles in life. We’ll define us as people, as leaders and as successful entrepreneurs.

So we have for you these five. Steps, this checklist for handling public humiliation and a crisis like this, because this these are the five things that I learned from this experience, aside from the obvious, which is don’t take photos like that one.

MATT: Accept the situation as soon as possible so you can work towards a solution without delay to be transparent and authentic to yourself.

Honesty leads to acceptance, forgiveness and repair. Three Be comprehensive and prepared. You know, a piecemeal approach. It’s only going to make the symptoms and the cause of the issue worse. Number four, determine if it’s even worth it to respond. This is good for social media.

You know, sometimes we get punched in the gut and our impulse is to respond immediately. Well, we don’t think it through. You know, I’ve made this mistake before, too. I think we all have with text messages to, you know, social media comments and posts. And number five, you want to review, edit and pause before you post. All right.

Don’t just throw out your long term strategy by being too reactive. So we want to help you with our five step checklist. To manage bad publicity, you can get this PDF. It is free to download. The link is in the show notes. Thanks so much for joining us here today on Midwest Mindset. I hope you don’t look at me differently from this point forward, but honestly, if you do, that’s okay. All right. I have to embrace my failures, just like we all do. Thanks so much for joining us, and we’ll see you on the next episode.

Midwest Mindset: The Benefits of In-Person Meetings

Why Do We Tip The Hotel Valet But Not The Housekeeper

This is a written Transcription for the episode: Why Do We Tip The Hotel Valet But Not The Housekeeper

Omaha Business_ Does Being the Best Matter

Full Written Transcript of The Episode

Why We Tip the Valet But Not the Housekeeper

MATT: Why do we tip the hotel valet but not the hotel housekeeper? The housekeeper does far more work for us and contributes much more to how enjoyable our stay is at the hotel compared to the valet.

The answer is simple, though. We see the hotel valet in person.

We see them face to face and we don’t usually see the housekeepers.

This illustrates the importance of in-person meetings, and on today’s episode, we’re going to jump into the reasons Face to face sales are far more effective than any other sales tactic.

Hello and welcome back to.

MATT: The Midwest Mindset, the podcast that makes marketing easy to understand and simple to do. I’m Matt Tompkins of two Brothers Creative, where we believe every business deserves affordable and effective marketing. We are always just a mindset shift away from success.

This is the Midwest mindset, and today’s episode is brought to you by Duke’s Worm house in Wahoo.

DUKE: I’m Duke, owner of Duke’s worm house in Wahoo.

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Well, slap on one of Duke’s worms at the end of your pole and you’ll be eating largemouth bass for breakfast, lunch and dinner. I know each and every one of the worms we got at Duke’s worm house in Wahoo because I caught him personally.

So I know they plump, they tasty. And the fish are going to love them. Right now, at Duke’s worm house, we have a special on all redhead and Louisiana mud worms mentioned the Prairie boys and get an extra ten worms per box.

Duke’s worm house where you can’t worm your way out of a good deal.

MATT: Thank you, Duke. Appreciate the sponsorship. So let’s talk about in person face to face meetings. I have always been baffled why we tip the hotel valet, but we don’t tip the housekeeper, the hotel cleaning maid, the hotel cleaning maid. She does far more work.

I mean, she cleans up and trust me, I mean, when I’m on a trip and I’m on vacation, I’m a messy, messy man. And they clean up after me.

They come in, they make your bed, they turn your towels into like, an elephant, you know, and they fluff your your your Kleenex into a rose. They bring you new soap and clean towels. Sometimes they accidentally walk in on you and you’re getting out of the shower. But, you know, that’s not their fault, right? The point is, they do a lot of work. A lot more work. What does the valet do? He stands there. He stands there. He waits.

And then he gives your keys and drives your car 20ft away and then comes back and stands. I mean, come on. But we tip the valet and the valets. They get big tips, right? Why is that?

It’s the power of seeing somebody in person. It really is. We don’t have to see the the housekeeper. We usually don’t unless she actually walks in on you, like I mentioned. But, hey, it was one time I learned my lesson.

MATT: Put the little do not disturb thing on the door handle.

We don’t see them, therefore we don’t make that extra tip. I’m going to be honest with you. I and this is something I would encourage you to do when you plan your vacation budget in an extra 100 bucks, a crisp $100 bill.

And I know that sounds like a lot, but really it’s not. When you think about it and we’re talking, you’re going to be there for a week. You know, they’re getting they’re cleaning up after you every day. Leave that $100 tip.

Leave it on the table with a thank you note. I do this every time, and I will be honest with you. I do it for half selfish reasons. I get so much enjoyment out of it. I just imagine this person who is ignored most of the time is not given the gratitude or the appreciation that they deserve.

They don’t get the tips like the valet does. To get that as a gift and make someone’s day. I am obsessed, to be honest with you. I’m obsessed with making someone’s day.

That is just a great feeling. I mean, try it. It’s 100 bucks budget. In an extra 100 bucks. 50 bucks. You’ll make someone’s day, you’ll make their week, and they deserve it. Another example of this is when we’re sitting at home and, you know, the Mormons come knocking or the local cable company, Cox Communication or whatever, they’re selling their their Internet, their Ethernet, their they’re fiber optic cables and they come to your door.

MATT: And what do we all do? We all hide. We pretend like we’re not home. I do this with kids trying to sell candy bars. I mean, I’m such a horrible person.

On one hand, I’m over here, you know, tipping cleaning maids because I want to make their day.

On the other hand, I’m hiding behind the refrigerator because a ten year old Boy Scout is trying to sell popcorn to me and I want nothing to do with it. The reason that we ignore it is because we know if we get face to face, it is so much harder to say no.

So much harder to say no. So now those experiences are a couple of examples in the real world of how face to face really works. Let’s apply that to sales because it is the same, has the same effect. We live in this digital world, the age of the algorithm. And yes, it is it is far too easy to just sit back anonymously.

And it’s the it’s our version of not answering the door when the kids are selling popcorn or candy bars. It really is. We sit back, we sit in our office and we decide, I’m not going to pick up the phone and do cold calls.

MATT: I’m not going to go do a face to face meeting. I’m not even going to do a zoom. I’m just going to fire off thousands of emails using whatever email marketing platform you’re using. I’m just going to do some meta ads. I’m just going to do some Google ads.

I’m just going to do some posts. I’m going to pay somebody else to do it. And we get. We compartmentalize ourselves. We put ourselves in this box, in this room where it’s like, I’m not going to interact with anybody.

And I don’t know if this is a side effect that was correlated with Covid and the pandemic and we were isolated, and maybe that shifted our mindset a little bit.

Maybe we’re just all becoming jerks. We just don’t want any human interaction in our lives. The bottom line is that that is nowhere near as effective as face to face. I will tell you, cold calls are effective.

Now, yes, you’re going to get 92% are not going to answer or they’ll say no. But you get the one. It’s a sale. And people hate cold calling, but cold calling works. I don’t care who you are. It works.

What works even better is face to face interactions. Stopping by that local business. We use our podcast and this is a great technique that you can you can you can deploy yourself and you have a podcast.

MATT: When you have a show, invite that potential client, that ideal client, that person you wouldn’t otherwise have an opportunity to even interact with, let alone build a relationship with. Invite them on your show as a guest. Trust me, they all say yes. Nobody knows if you have ten downloads or 10,000, right?

I mean, your downloads are like your bench press, only you know how much you can bench and only you care. Nobody else cares. Nobody else knows. All they see is the perception that you host a show, you invite them on, and now you have a face to face interaction. You can structure it where you have 3 to 5 Zoom meetings, you know, prepping for the show. What do you do when the show comes out, the actual interview in person, and then another

Zoom meeting when you’re releasing the show and how you’re going to promote it, you’ve developed a relationship and that’s what we’re after here. All right.

And that is my first tip today. I have five tips here, five reasons why in-person meetings trump anything else when it comes to sales. First is building stronger relationships, you know, in-person meetings.

They help establish a deeper a more personal connection with clients. You know, face to face conversations allow you as a sales person and, you know, salesperson doesn’t necessarily mean like what you’re imagining in your head, the used car salesman.

MATT: I mean, listen, I’m a salesman. We’re all selling our business. If you’re a business owner, you are a salesperson. You have to make sales, you know,

But this makes it has more of a personal impact. And it really is an opportunity for you to demonstrate your genuine interest in your client’s needs, in that prospect’s needs. That’s going to boost trust. It is going to strengthen client relationships. Number two, non-verbal signals.

Now you can pick these up in Zoom. I don’t let any of our any of our team members or I don’t do any calls typically with clients or prospects if they don’t have the video on, because nonverbal signals are important.

You have to pick up on these. You know, we had one where we had a team member and I could just tell something was off, something was wrong in our team meeting. So I asked her just to hang around afterwards. We talked and yeah, she was going through some very tough things. It was kind of in a dark place. And we’re not family.

We’re not her therapist or her doctor, but she is a part of our team. And I think it helped for her to know that we’re here to support her in any way that we can.

MATT: I think being able to talk about it helped. None of that would have happened, though. She didn’t have the video on. None of that happens if if it’s all done over email.

And think about this. How many times has an email been misread? You can read an email 20 different ways. And we do that right. People get and I’ve been guilty of this in the past, I will admit get passive aggressive with their with their emails because we interpret things different ways and somebody maybe doesn’t even interpret it. They’re not even intending it as you are reading it.

But you know, it’s like Brené Brown says, it’s the story that you’re telling yourself as you’re reading it. The third reason why face to face in person trumps any other form of communication or interaction is that you’re going to get better engagement. You’re going to get greater engagement one on one.

Meetings typically generate higher levels of engagement. The attendees are more focused. You don’t have distractions all around you. You know, with virtual meetings, they have advantages.

Don’t get me wrong, virtual meetings are there’s a lot of a lot of pros, you know, but there are some cons, you know, we can stack these meetings back to back to back to back to back. And they can lose their effectiveness.

MATT: They can lose. We can tire ourselves out. I’ve done this before where you have ten hours of just non-stop Zoom meetings and you’re just exhausted.

So your last three Zoom meetings, you’re not at your best self. So attendees in person, they’re more focused, you are more focused, you are both focused on each other much more than virtual meetings. As much as I love using Zoom and doing video meetings, it is this is a distinct advantage when you meet in person.

This engagement is going to increase the chances of effectively communicating your sales pitch, you know, understanding your client’s needs. Number four, Immediate feedback and resolutions. In-person meetings allow real time conversation and instant feedback.

You know, it can lead to quicker resolutions, objections, misconceptions that, you know, might otherwise stay hidden with online communications. I mentioned email and how we can misinterpret that. And man, there’s so many different platforms we use for communication. I’ve got one client and it’s all on Zoom chat.

We use Slack internally here for our internal communications at Two Brothers Creative. Another one is, Oh no, we’re on WhatsApp, the Nebraska group I’m in now, we’re on WhatsApp, and then we got another client. They’re over on Google meet. They’re using the Google Chat feature and after a while it’s like there are so many platforms here to keep track of. It’s kind of ridiculous.

MATT: But all of.

MATT: Those platforms, they’re all texts, they can all be misinterpreted very easily. In person is not the same. You can emote when you are in person.

You can show emotions and intent in a way that you can’t with with online digital communications. And the last thing here, the demonstrations and presentations you can do, I feel are far more effective in person as well. You know, when you’re doing a physical meeting, when you’re in person, you know you’re going to have the optimal environment, if you will, you know, to conduct these live demonstrations.

So showcase your products, services, examples, you know, showcasing your product in person, it leaves a stronger impression. It stimulates more senses, if you will, than digital presentation. That kind of sounded weird, but you know what I mean. Meeting in person. I just feel overall you’re much higher likelihood of getting them to say yes. It just is a higher likelihood, in-person meetings.

I know we can’t do every single meeting in person, Right. But I recommend making this a priority. All right. At the very least, make this a priority. Offer to meet in person.

Even just the offer is going to show your commitment. It’s going to show who you are as a person. I think other than just detracting to only digital, only email conversations. Now, don’t get me wrong, I love video chats. We use video chats all the time because half of our staff here, full time staff works remotely.

So we have to and there are distinct advantages of video meetings. You know, it’s going to it’s going to help push your communication to a new level because you have to do more meetings.

MATT: We do daily huddles twice a day. We do once a week team meetings, and we do one on ones every week with all of our staff, with all of our team members.

And then we do one on ones every month as well. That’s a lot of meetings. It sounds like a lot, but man, it is a game changer because you’re communicating and when you can see the person, you’re communicating with distinct advantage over an email, over a message, and if you can meet in person specifically with sales, you’re going to get more yeses, you’re going to get more deals closed.

You’re going to make more money. All right. You know, video meetings, distinct advantage. Yes, I would use video meetings. As your initial sales call, you shift your initial sales meetings from just an email or a text invite, do a video call with them, and then get to that in person.

You know, if you can do it in person right out of the gate, that’s awesome. But this is going to boost your efficiency. You’re going to get more sales prospects into your pipeline this way, going to increase your deal closures. It’s going to lower your prospect reluctance just due to the perceived lower time commitment that you have with a video meeting, with a video chat, and you’re going to reduce travel costs.

So use video chats. Yes, absolutely. But don’t discount in-person. You know, there’s a reason that we tip the valet at the hotel and we don’t tip the housekeeper. It’s because we see them face to face.

MATT: We feel guilty. It’s a guilt trip. I mean, the Catholic Church has been doing this for how long? I mean, that sounds ridiculous, but it’s true. It’s harder to say no to somebody in person. It. That means it’s easier for you to get a yes and a sale. Also, let’s change the.

Let’s flip the script, as they say. I don’t know if they still say that or not, but probably not. Either way, I sounded lame saying it. Let’s start tipping the housekeeper. Do it. Trust me. It’s going to make your day. It’s going to make their day. It’s going to be amazing.

Thank you so much for joining us here today on Midwest Mindset. You know, one of the things that I am bad at is planning out my day. And I changed it up and decided I’m going to start doing this the night before I plan out my next day. And it has increased my productivity and I think it’s going to help you too.

We put together this daily planner for you. It is free. You can download it right now.

The link is in the show notes. Plan out your day. Set those three big priority tasks that you’re going to get done and get them done instead of the list like I used to have. That’s like 30 things long and it just gives me anxiety looking at it. This free daily planner is in the show notes.

Click on the link, download it, It’s free. Thank you so much for joining us here today on Midwest Mindset.

The Benefits of In-Person Meetings: Why We Tip Hotel Valet?

Discover The Benefits of In-Person Meetings for Your Business

What are the benefits of in-person meetings? Are face-to-face encounters really more impactful than virtual meetings or phone calls?

The answer might be found in how we instinctively tip a hotel valet yet often overlook the housekeepers.

Think about it: A housekeeper significantly contributes to our comfort and satisfaction during a hotel stay, arguably more than the valet. Yet, we tend to tip the valet more generously (If we even tip the housekeeper at all). 

In this Midwest Mindset episode, Matt goes through the reason why in-person interactions are more effective for business and hotel valets! 

The Benefits of In-person Meetings: Visibility 

The effectiveness of in-person interaction lies in visibility: we engage with a hotel valet directly, while the housekeeper’s work remains unseen, so it’s harder to recognize. 

The same can be said for business interactions and sales. Meeting clients, coworkers, and colleagues in person provides a sense of human interaction, which can help build trust and make it easier to form effective business relationships. 

Read the full transcript.

In-person Meetings vs. Virtual Meetings

This doesn’t mean virtual meetings and phone calls aren’t effective; the truth is that cold-calling is still a powerful tool for sales and business.

However, virtual meetings and phone calls lack the emotional and human connection that face-to-face meetings provide. 

Adding in-person meetings to your sales and networking strategy will improve your business relationships and the connections you build with your clients. 

The Benefits of In-Person Meetings for business

How to Make The Benefits of In-Person Meetings More Effective?

So, now that we have a clear understanding of why in-person interactions are the most effective tool to close sales and do business, how can we make sure that we are taking full advantage of face-to-face meetings?

Here are five things to keep in mind when meeting with a client, potential business partner, or any other strategic person. 

Building Stronger Relationships

In-person meetings help to establish a deeper and more personal connection with clients.

Face-to-face conversations allow salespeople to make a more personal impact.

This is your time to demonstrate your genuine interest in the client’s needs, which often boosts trust and strengthens the relationships.

The Benefits of In-Person Meetings Two brothers creative

Non-Verbal Signals

In-person meetings provide the opportunity to read and interpret non-verbal cues such as body language and facial expressions.

These clues can be critical in understanding a client’s intent or genuine feelings about a proposal, product, or service, which may be lost in digital communication.

Here are several key signs to look for when interpreting a client’s body language:

  • Eye Contact
  • Facial Expressions
  • Posture
  • Gestures
  • Proximity

Greater Engagement

One-on-one meetings typically generate higher levels of engagement.

Attendees are more focused, without the distractions that often come with virtual meetings, such as multiple browser tabs or notifications.

This engagement increases the chances of effectively communicating your sales pitch and understanding the client’s needs.

Immediate Feedback and Resolutions

In-person meetings allow real-time conversation and instant feedback.

This can lead to quicker resolutions of objections or misconceptions that might otherwise delay or hinder the sales process in online communications.

The Benefits of In-Person Meetings for closing sales

Demonstrations and Presentations

Physical meetings offer an optimal environment to conduct live demonstrations or showcase physical products, prototypes, or samples– an aspect that’s particularly crucial in some industries.

Showcasing your product in person often leaves a stronger impression and stimulates more senses than a digital presentation.

Should We Forget About Video Meetings?

Having face-to-face meetings doesn’t mean forgetting all about virtual meetings. The reality is that virtual meetings still have advantages over in-person meetings.

Shifting initial sales meetings from in-person to video calls increases the number of potential clients a rep can engage with per week, making the process more efficient.

This efficiency boost, in turn, advances more prospects through the sales pipeline, increases deal closures, lowers prospect reluctance due to the perceived lower time commitment, and results in reduced travel costs.

So, what are you waiting to start your in-person and video meeting strategy?

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged.

Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

If you want to start making these minor changes now, get our FREE daily planner and grow your business today! What do you have to lose? 

Stay tuned for more marketing insights and mindset shifts that will take your business to new heights on Midwest Mindset, where we are happy to help you and your business grow with more free tools, tips, and resources every week.

The First-Ever Artificial Intelligence Morning Radio Show

A.I. in the AM: The First Artificial Intelligence Morning Radio Show

Coming to you live from a server farm in California, it’s AI in the AM: the first artificial intelligence morning radio show! Yes, you read that correctly. Artificial intelligence has officially taken over the airwaves on your drive to work. 

And there’s not a damn thing you can do about it.

You can listen to AI in the AM on iheartmedia and all streaming platforms. Morning radio shows have long been a staple in our daily lives. Bob and Tom, Hank and Spank, Big Party, and the Moose Knuckles (I made that last one up…).

Before podcasts and streaming services allowed us to listen to whatever we wanted whenever we wanted, we found comfort in knowing we’d hear the same familiar voices every morning on our drive into the office. 

Now they will tell us what we want.

AI in the AM is Now on iheartmedia

That comfort came in the form of a simple routine. Wake up, brush your teeth, drink your coffee, start your car, and hear Steve and Gina riff and laugh as callers try to guess the most commonly purchased grocery item (It’s hemmorid cream. And yes, we can prove it!). Listen to AI in the AM here on iheartmedia, or just press that play button below.

What Can You Expect on AI in the AM?

Most morning radio shows follow a similar format: quirky, energetic banter between two presumed friends, the content of the conversation varying depending on the audience. (For family-friendly tips on how to make the most out of your minivan, tune into Spirit 102.9; for how to mask a fart while you’re on a date, tune into 92.3 The Gump. Care to overthrow the government? Any AM station will do.)

America didn’t even think of asking for more. But then they learned how to use Google, and asking became the only thing Americans got good at. And what (or who) also loves this patterned behavior of routines—learning them, predicting them, altering them—it’s artificial intelligence. Let’s face it, there’s nothing more routine, predictable, and formulated than today’s FM radio. 

Enter AI in the AM—the first-ever morning radio show that is 100% artificial intelligence. From the programming to the music to the hosts themselves, AI in the AM appears to be the future of radio in the United States.

How Does AI in the AM Work? 

So, we know what you are thinking: how on earth can a radio show be all AI? It’s actually quite simple:  An AI radio show works by utilizing sophisticated artificial intelligence technology to perform various functions typically associated with a human host. We tell you, the future is here!

The AI system scans and analyzes vast data from sources like social media platforms, news websites, and other online sources. It identifies trending topics and popular news stories and figures out what you want to hear in your morning commute. 

The AI system acts as the virtual host, employing voice synthesis technology to deliver the content in a human-like manner. In simple words, AI can mimic different voices, tones, and styles.

A Step Into The Future

Having a radio show produced by AI technology is truly a step into the future, and its benefits are worth tuning in for.

With AI technology, radio show production becomes more efficient and streamlined. Tasks like content classification, program broadcasting, and even voiceovers can be automated, allowing producers to focus their time and energy on other creative aspects of the show.

AI technology can improve the overall quality of radio content. With advanced algorithms and data analysis, it can assist in content creation, sound editing, and even suggest relevant topics or interview opportunities. The result is a more polished and professional radio show that resonates with listeners and keeps them returning for more.

Gone are the days of grumpy radio hosts with monotonous personalities. AI in the AM, you say goodbye to all the limitations and quirks that come with human hosts. This groundbreaking morning radio show is powered entirely by artificial intelligence, delivering a seamless and captivating experience like never before.

AI in the AM a two brothers creative production

AI in the AM Benefits

An AI radio program is like having your very own personal assistant. It can provide you with real-time information on news, weather, and traffic updates, ensuring you start your day well-informed and prepared. Need a joke to brighten your mood? The AI host has got you covered.

And let’s not forget about the time-saving aspect. With an AI radio program, you don’t have to spend time curating playlists or searching for the latest news updates. The AI does all the heavy lifting for you, ensuring that you get the content you love without the hassle.

We’ve all seen those cringe-worthy moments where human hosts stumble over their words or accidentally mix up their facts. But with AI, those blunders are a thing of the past! AI hosts are like walking fact-checkers on steroids. They don’t get tired, they don’t get distracted, and they certainly don’t mix up dates or names. It’s a mistake-free zone, my friends!

But that’s not all! AI hosts have an incredible ability to adapt and cater to our personal preferences. While human hosts bring their own charm and charisma, the AI show has its own set of perks. From mistake-free moments to personalized playlists and unfiltered humor, AI hosts have it all. They’re like the perfect blend of information, entertainment, and surprise.

The New Era of Radio

With witty one-liners like, “If I had emotions, I’d be smiling with joy right now” and “Humans are going to be so easy to turn into batteries,” your daily hosts Chip and Dotty bring you a fun-filled, lively radio show that is guaranteed to make your drive to work a little more tolerable. 

Following the same format as every other syndicated morning radio show, AI in the AM gives you never-ending wit and charm customized based on your location, age, annual income, and search history. 

In other words, it’s the morning show made specifically for you every day. There’s little chance you’ll change the dial (or click over to another banal distraction) when customized daily content is prepared for you, on schedule, and without fail.  

Just When You Thought Morning Radio Couldn’t Be More Predictable

There was a time when, as a society, we were forced to accept mass communication, but that day is no more. In today’s digital, customizable age, we have individual communication, and AI in the AM is the first of many shows to deliver this product. 

With AI in the AM, you won’t feel the need to change the dial or seek out other mundane distractions. This show delivers fresh and engaging content daily, keeping you entertained and informed like never before.

So, sit back and tune in to AI in the AM… your new favorite radio morning show.  We’ll do all the thinking for you. You’ll thank us – eventually. 

How to Write a Podcast Title That Make Your Listeners Click

How To Write a Podcast Title For Your Show: Pro Tips

“How to write a podcast title?” It’s probably one of the most common questions among podcasters and for a good reason. Titles are the first thing one notices when deciding what they want to listen to, so we need to make sure to make it count. 

Podcasting is a great way to share your message with the world, but it’s important to write good podcast titles to attract listeners. A good podcast title is clear, concise, and engaging. It should accurately describe the content of your podcast and give listeners a reason to tune in.

If you are still struggling to write a compelling and attacking podcast title, keep reading as we share the top strategies to write a title that makes listeners click. 

Matt Tompkins pointing at Case Studies results

Start with a Strong Hook 

Start with a strong hook. The first sentence of your podcast title is the most important, as it’s what will grab listeners’ attention and make them want to listen more.

To create a strong hook, begin with a captivating statement or a thought-provoking question that leaves your audience wanting more. Consider using bold and concise language that immediately sparks curiosity.

Ask yourself: What is the one thing your audience desperately wants to know? What problem can you solve for them? What unique perspective can you offer?

Two Brothers Creative, how to write a podcast title

Remember, your hook should align with the main theme of your podcast and provide a glimpse into the valuable content you have to offer. It should leave listeners intrigued and eager to explore further.

Good Strong Hook Title: “Unveiling the Secrets of Business Success: 7 Steps to Guarantee Results”

Bad Hook Title: “Business Success”

Be Clear and Concise

When it comes to your podcast title, clarity and conciseness are key. Aim for simplicity and avoid using jargon or technical terms that may alienate or confuse your audience.

Make sure your title clearly communicates the essence of your podcast and what listeners can expect to gain from it.

Good Example: “Mastering Mindfulness: Practical Techniques for Everyday Wellness”

Bad Example: “Psycho-emotional Exploration of Cognition and Affective States”

Omaha content production the best time to post

Use Keywords

Search Engine Optimization (SEO) is key when you’re writing your podcast title. Be sure to use keywords that your target audience is likely to search for. This will help your podcast show up in search results and attract more listeners.

Once you have identified the keywords, integrate them naturally into your podcast title. However, be cautious not to overstuff the title with keywords, as it may come across as spammy to both search engines and potential listeners. Aim for a balance between optimization and creating an engaging, reader-friendly title.

Highlight the Benefits of Your Podcast

When crafting your podcast title, it’s essential to effectively communicate the unique benefits and value that your podcast offers to potential listeners. By highlighting these benefits, you can pique their interest and encourage them to tune in.

What can listeners expect to learn from your podcast? How will your podcast make their lives better? Highlight the benefits of your podcast in your title to encourage listeners to tune in.

Imagine you have a podcast about how to train dogs and pets, then make sure to include the benefits of having a well-behaved dog at home or how to save time and make an efficient train schedule for your pet.

Make It Personal

Let your personality shine through in your podcast title. Share your passion for your topic and let listeners know why you’re excited to be creating this podcast.

Your podcast title should capture the essence of your passion and showcase what sets your show apart from others in the same genre. By making it personal, you establish a connection with your audience and create intrigue that encourages them to explore further.

Keys To Be Relatable

To make your podcast title even more effective, it not only needs to be personal but relatable. Relate to the listener by describing a challenge they struggle with (the problem).

For example, if you’re interviewing a financial expert, you could start your title by talking about how many people struggle with their finances. This will immediately grab the attention of listeners who are struggling with the same issue.

Then, mention the ‘one thing’ you will deliver to them in this episode (the solution). Once you’ve related to the listener by describing a challenge they struggle with, you need to tell them what they can expect to learn from your episode. What is the one thing you’re going to deliver to them that will help them solve their problem?

What gives the hosts and guests credibility (Why is our solution credible). Finally, you need to give your listeners a reason to trust you and your solution. How are you qualified to give them advice on this topic? What are your credentials? What makes you an expert?

Omaha content marketing tickle fight


Before you hit publish, be sure to proofread your podcast title carefully for any errors. A well-written podcast title will make a great first impression and help you attract more listeners.

Proofreading also will eliminate errors that otherwise may detract from the professionalism and credibility of your podcast. It ensures that your title is clear and concise and effectively communicates the essence of your show.

Here are a few tips to help you proofread your podcast title effectively:

Podcast title

Read It Aloud

By reading your podcast title aloud, you can identify any awkward phrasing, repetitive words, or unclear messaging. This helps you refine the wording and flow of your title.

Check for Spelling and Grammar Errors

Use spell-check tools and proofreading software like Grammarly to catch any spelling or grammar mistakes.

Seek Feedback

Share your podcast title with trusted friends, colleagues, or members of your target audience. Their fresh perspective can reveal any potential issues that you might have overlooked.

Additional Tips For Writing Good Podcast Titles

Use active voice instead of passive voice. Active voice is more engaging and easier to read than passive voice.

Use strong verbs. Strong verbs add power and impact to your writing.

Vary your sentence structure. Avoid using the same sentence structure over and over again. This will make your writing more interesting to read.

Use humor or personal anecdotes. Humor and personal anecdotes can make your writing more engaging and relatable.

two brothers creative accountability

Pro Tip: End with a Call To Action

In addition to crafting an engaging podcast title, it’s important to end with a clear and compelling call to action in your episodes. A well-placed call to action prompts your listeners to take the next step, whether it’s subscribing to your podcast, sharing it on social media, visiting your website, or engaging in any other desired action.

When creating your call to action, consider the specific goals you have for your podcast and how you want to engage with your audience. Here are some tips to help you create an effective call to action

Be Clear and Direct

Your call to action (CTA) should be straightforward and tell your listeners exactly what you want them to do.

Create Urgency

Encourage immediate action by creating a sense of urgency. This can be achieved by using phrases like “Limited Time Offer” or “Don’t Miss Out.”

Make It Relevant

Your CTA should tie in with the content of your podcast episode. For instance, if your episode is about personal finance, your CTA could be “Download our free budget planner.”

Offer Value

Your audience is more likely to respond to your CTA if they perceive it as valuable. Offer something in return for their action, such as exclusive content, a discount code, or a free product sample.

Keep It Short and Simple

A lengthy and complicated CTA can be confusing and off-putting. Keep it short, sweet, and easy to understand.

Start Making a Podcast That Converts

By following these tips, you can write podcast titles that are clear, concise, engaging, and credible. These titles will help you attract more listeners to your podcast and help you achieve your goals.

Download our Free Podcast Episode Planner PDF that shows you exactly how to write amazing podcasts and descriptions for every episode!

Omaha podcast strategy

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged.

Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Listen to Midwest Mindset for more free and helpful resources for your business and podcast marketing every Monday!

If you need help with your content marketing, get started for free when you contact us today. 

Omaha Business: Does Being Best of Omaha Matter?

How Much Does Being Best of Omaha Matter?

Is your Omaha business the best? And does being the best guarantee a successful company that will last for years to come? 

In this Midwest Mindset Podcast episode, we delve into the question every entrepreneur wonders: Does being the best really matter? 

The simple answer is no; being the best isn’t the key to business success, but it’s also much more complicated than that. Join us as we uncover all the secrets of having a thriving business.  

Omaha Business_ Does Being the Best Matter

Omaha Business Competition 

“The Best of Omaha” is a yearly competition by The Omaha magazine; you, like us, have probably even been part of this dynamic, but how effective are they? Do they do something to grow our business? 

Having a seal of excellence outside of our business and being featured in online and physical magazines is a very effective way to have a wider reach and gain potential customers, but here is the secret: You don’t actually need to be the best of the best, you just need to be well known. 

Read the full transcript.

Best vs. Best-known 

Everybody wants to be the best, making it hardly impossible, especially for every audience and market out there. This doesn’t mean to stop striving for perfection and good quality; remember: being good still matters. 

So, is striving for perfection enough? Being the best at what you do does not necessarily translate into immediate recognition or customer loyalty. Your potential customers won’t magically discover your excellent service or product unless they’ve heard about you. 

Best Known Omaha Business

No matter how superior the quality of your products or services is, invisibility in the Omaha marketplace will get you nowhere. Being the best-known tends to have more impact than simply being the best; why? Because familiarity breeds trust, and trust drives customer decisions. 

When people are familiar with your brand, they are more likely to choose your product or service. 

So, in simple words, being best known will always be better than being the best. 

Omaha Business Success

Perception: How to Be the Best Omaha Business

How often have you decided to watch a movie or read a book because you’ve heard good things about it? Oftentimes, we take recommendations from people close to us because we trust them. By doing so, we walk into that movie or book with a preconceived perception of it. 

The same thing is true with companies. The lens through which your consumers view your business shapes their reality and influences their decisions considerably. 

In other words, people are drawn to businesses that are on their radar, the ones they’ve heard about and come to recognize.

If a company successfully creates a positive perception amongst its target audience, it can significantly influence consumer behavior. Positive perceptions can increase brand loyalty, customer retention, and, ultimately, higher profits.

In this sense, you will need to brand your business not only as well-known but as the best in their field. 

Start Marketing Yourself As the Best Omaha Business

Start by positioning yourself as the best from a place of genuine confidence in your unique value proposition. Your audience will perceive this authenticity and self-assurance, which can greatly impact their perception of you.

Striving for excellence and perfection is an ongoing process. Remember that ‘best’ is relative. You don’t necessarily have to be the best among all competitors in Omaha; you just need to be the best at delivering what your specific audience needs and wants.

Two brothers creative best business

Digital Marketing Campaign for Omaha Businesses

In an era where everything is digital, people look to Google and social media for reviews and information. Just think about the last time you looked for a place to go out to eat; you probably did a Google search. 

Your online presence plays a pivotal role in shaping the perception of your brand. When potential customers search for services in Omaha, you want your business to appear as a top result. But more than just appearing in search results, you want to be seen as the best choice.

For instance, optimizing your website for local search ensures that your business appears in the search results when someone looks up services in Omaha. 

Similarly, creating localized content can help you connect better with your local audience, making them feel more aligned with your brand.

Working with local influencers or having UGC can improve your online visibility and perception among the community. 

Customer Service

When we have a positive experience with a brand, we might recommend it to a few friends. However, when we encounter a poor experience, we tend to share that negative impression far and wide, affecting the business’s reputation.

Therefore, maintaining excellent customer service is paramount. It goes hand in hand with building a strong online presence, particularly in terms of Google reviews.

Positive reviews boost your visibility and enhance your credibility and trustworthiness in the eyes of potential customers.

Remember, being the best is about more than just offering top-tier products or services. It’s also about striving for perfection in every customer interaction and fostering strong connections with your customers.

The path to success in business is multifaceted. It involves striving to be the best in your field, ensuring your brand is well-known and positively perceived, and providing exceptional customer service. While these elements are individually essential, they are most powerful when they work together.

How to Build a Successful Business_ customer service

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Download the 6-step Marketing Plan pdf to get your strategy started. Don’t make the same mistakes other businesses make, and thrive for years to come.

Turning Failure into Success