Online Marketing Solutions Through Anequim

Online Marketing Solutions: Anequim Case Study For Virtual Assistants

If you’re struggling to find online marketing solutions, you are not alone. How do you know which agency to trust and how much you should spend? How do you get results instead of getting ripped off?

This is what Gwenn, CEO and Owner of Anequim, was struggling with when she first came to Matthew Tompkins at Two Brothers Creative. She felt stuck with a marketing company that failed to provide clear numbers, results, and strategy. 

Anequim needed to re-assess its marketing efforts, find a clear audience, and create content tailored it’s ideal customer base.

Anequim Online Marketing Solutions Virtual Assistant Company

Anequim’s Online Marketing Solutions With Two Brothers

At Two Brothers Creative (TBC), we are thrilled to work with Anequim, a company that delivers top-tier virtual assistant and back-office solutions to businesses across the US. 

We believe that Anequim’s brand should reflect the same energy they have; they are all rockstars! So, its content should portray the power of its expertise, its core values, and its unwavering commitment to quality. 

Anequim’s Secret to Marketing Success

In this article, we’ll take you on a journey through Anequim’s online marketing strategy —revealing our approach, the tailored solutions we implemented, and the impressive results that followed. 

Of course, it is safe to say that we are just the bridge to show how awesome Anequim is. We might know all about content marketing, but in the end, they are the experts on visual assistant solutions. 

Omaha SEO Services_ AnequimOnline Marketing Solutions for a Virtual Assistant Company

What Does Anequim Do?

Think of Anequim as your secret weapon in business efficiency. With their cost-effective Virtual Assistant Services, they craft the perfect team of virtual professionals tailored exclusively for their company’s needs. 

Picture this: a lineup of dynamic, bilingual assistants – all living and working out of Mexico, bringing a touch of international flair and expertise to your doorstep without you having to pay for office space or a crazy US wage. 

Their services aren’t just about filling a seat; they’re about adding value that propels their business forward. Anequim connects you with the best in the industry, whether they need support with administrative details, accounting puzzles, or marketing campaigns. 

Anequim also covers all the recruitment, onboarding, ongoing learning development, and all that jazz, so you can rest easy knowing their team is always at the top of its game. 

Basically, they will help any entrepreneurs who are juggling too many tasks, property managers drowning in paperwork, or growing businesses in need of an extra set of skilled hands.

Anequim Online Marketing Solutions Virtual Assistant Company

The Challenge Business Owners Face With Marketing

For companies like this, staying ahead of competitors in the VA industry, where high demand begets a high tide of offerings, required more than just a strong service suite; it demanded a content marketing strategy as dynamic as the services they offer. 

In this VA revolution, firms are fighting for top talent, particularly in Mexico, where Anequim sources its proficient professionals. Yet, as the demand soars, the quest for premier talent also intensifies. 

Now, where work-life balance has escalated from a mere perk to the new gold standard of employment, Anequim stands out by providing its hires the ultimate work-from-home dream and delivering effective human resources to US companies. 

The challenge? Crafting a content marketing strategy that connects with promising US businesses and gets to the top-tier experience of talent in Mexico.

The Content Marketing Reality of 2024

Crafting an effective online content marketing strategy for a Business-to-Business (B2B) business such as Anequim is particularly challenging in 2024. 

Given the saturation of digital content and online marketing solutions, reaching key decision-makers seems almost impossible with all the digital fog. 

For businesses vying for B2B engagement, the average click-through rate (CTR) for search advertising across all industries is now at 2.41%, showing the difficulty in capturing business leads through traditional digital marketing efforts.

With information overload, reduced organic reach on social media platforms, and the introduction of sophisticated content filters and blockers, the percentage of content that reaches the target audience has decreased. 

A recent industry report highlights that only 5% of B2B content attracts the bulk of engagement, suggesting that 95% of content fails to make a significant impact. 

These challenges underscore the importance of a well-crafted online content marketing strategy that is not just about producing content but also about producing the right quality content, organic, expert-in-its-field content, targeted with laser precision, and distributed through the most effective channels.

Online Marketing Solutions for a Virtual Assistant Company

Two Brothers Creative Online Marketing Solutions

At TBC, we understand that a cookie-cutter approach to marketing simply won’t cut it, especially when it comes to Anequim and its unique service offerings. 

That’s why we go above and beyond to think outside the box and craft innovative strategies that position Anequim as a true leader in the industry.

We have helped Anequim establish itself as the go-to resource for entrepreneurs and business owners like its CEO, Gwenn.

By creating valuable and insightful content that addresses their specific needs and challenges, we can position Anequim as a trusted authority, providing valuable resources and knowledge to help entrepreneurs thrive.

Understanding Anequim’s Specific Needs

We began by immersing ourselves in Anequim’s world. This involved understanding their clientele, unpicking their strengths, and aligning them with marketing techniques that could create a symphony of success. 

By thinking like Anequim, we can act as an insightful extension of their team, not just like a third-party supplier; we are a piece of them and work in synchrony with their goals. 

With our expertise and dedication to delivering exceptional results, we are confident that our content marketing strategy will help Anequim reach new heights of success and establish itself as an industry leader. 

Omaha SEO Services Anequim Case Study_ The Winning Online Marketing Solutions for a Virtual Assistant Company

What a Winning Online Marketing Solutions for a Virtual Assistant Company Consist Of

So, with this background in mind, here is the top action we took to bring Anequim’s online content marketing strategy to success and what we can also do for your virtual assistant or remote solutions company. 

“We came to Matt for help with launching and producing our video podcast, which has become an integral part of our company’s marketing. We have since partnered with Two Brothers to manage our SEO, build our new website, and manage our entire content marketing strategy.”

Gwenn Aspen.

1 Online Content Marketing: A Key Pillar

Content marketing provided the perfect vehicle for Anequim’s message. 

For entrepreneurs looking to make an impact, content marketing isn’t just a tactic; it’s a crucial strategy that forms the backbone of your digital presence. 

This is precisely where we focused on Anequim, using content as the medium to convey their expertise and connect with business owners on a personal level.

We dove deep into the world of blog posts, web page copy, articles, and guides, crafting messages tailored to the entrepreneurial spirit. 

Every piece of content was designed to be more than just a good read — it’s there to solve problems, offer insights, and share knowledge that entrepreneurs crave as they navigate the complexities of business growth. 

Our goal was not just to reach an audience but to resonate with them. The result? Content that not only ticked SEO — pushing Anequim up the search rankings — but also established a voice of authority in the virtual assistant space. 

Imagine having insights at your fingertips that turn what feels like an entrepreneurial maze into a straightforward path, a page where you can find guidance. That’s what our content aimed to provide: clarity, direction, and a sense of partnership. Cool? Well, that’s Anequim!

We hit on the pain points that keep entrepreneurs up at night (trust us, we know exactly what they are)— inefficiency, scalability, and the talent gap. Our guides offered up not just problems but solutions, showing in real terms how Anequim’s virtual assistant services equip businesses to tackle modern-day challenges head-on. 

In this landscape, trust is currency, and we minted it by ensuring each article and guide was steeped in Anequim’s unique understanding of the business world. 

Of course, all this content can’t be all written words; let’s be honest now: most of us are tired of reading long articles every day. That’s why our content marketing strategy goes far beyond just some words. 

Two Brothers creative anequim youtube page

2 The Power of Podcasting: Bootstrappers

Podcasts have emerged as a thriving medium, offering Anequim a valuable opportunity to engage with a captivated audience. Enter ‘Bootstrappers,’ the podcast dedicated to spotlighting the journeys of entrepreneurs and innovators. 

Podcasting continues to carve out a significant place in American media consumption, with studies revealing impressive engagement rates. 

Data doesn’t lie (or at least we hope so); studies have shown that over 100 million Americans listen to at least one podcast each month, with a remarkable 75% of the U.S. population familiar with the term “podcasting.” 

Engagement with podcasts is notably deep, with an average of 80% of listeners staying tuned for the majority of the episode, showcasing the medium’s ability to maintain attention in a digital world saturated with content. 

While “Bootstrappers for Entrepreneurs” have been around longer than we have (yes, even before TBC existed), we’ve infused our unique touch of playfulness and valuable insights into the show that showcased Gwenn and Jeremy (Yes, he is her Spouse) voice and values. 

With each episode, we deliver a treasure trove of useful hacks, practical tips, and industry insights that are designed to empower our listeners. Take the example of virtual assistants (VAs) – they have revolutionized the way companies operate, streamlining processes and boosting efficiency. Through ‘Bootstrappers’, we delve into the world of VAs and uncover the remarkable impact they’ve had on businesses of all sizes.


Bootstrappers Anequim Case Study. podcasting

Building Trust Through Podcasting:  Ultimate Online Marketing Solutions

Podcasting provides a unique and intimate way to reach an audience, offering a platform for consistent, in-depth communication that fosters trust and loyalty among listeners. 

When Anequim taps into the podcasts, they aren’t just sharing information; they are inviting listeners into a personal conversation. This dialogue builds rapport and creates a faithful following in ways that other mediums simply cannot match.

In each episode of Bootstrappers, listeners are treated to a behind-the-scenes look at industry secrets and entrepreneurial experiences, forming a bond through shared stories and valuable insights. 

By speaking directly to the challenges and successes of the entrepreneurial journey, podcasts like Bootstrappers appeal to the listener’s own aspirations, fostering a connection that is both empathetic and empowering. This connection leads to a community of loyal followers who not only come back for more content but also advocate for the brand to others, amplifying Anequim’s reach through the most powerful form of marketing: word-of-mouth.

3. SEO Reach: Connecting with the Right Audience

We LOVE Search Engine Optimization (SEO) at TBC. To be honest, it’s kind of embarrassing how nerds we are and how passionate we can become about this very topic. 

Why? Well, a sound SEO strategy is the foundation of a successful online presence. We meticulously optimized Anequim’s website to ensure it appeared in front of the eyes of those actively seeking VA services in the US. 

Our approach to SEO aligned with the company’s core values, resulting in long-term, sustainable growth in organic traffic and lead generation.

SEO Reach isn’t just about showing up; it’s about making an unforgettable entrance. In the digital party that is the internet, Anequim’s refined SEO guarantees that it’s not just another face in the crowd but the life of the party! 

seo nebraska agency Online Marketing Solutions

With each tweak in the algorithm and shift in digital trends, our expert SEO team makes sure Anequim adapts and stays at the forefront of search engines, ensuring they reach the right audience. 

But let’s lay the cards on the table; we know the game has changed. It’s not just about keywords or backlinks anymore; it’s about crafting experiences, sparking joy, and helping entrepreneurs who are ready to take that big step into a virtual team. 

Who said SEO couldn’t have personality? Our strategy infuses Anequim’s brand essence into every HTML tag and meta description, ensuring that our audience doesn’t just stumble upon us by chance but feels the pull of a narrative that connects with them. 

4. The Reach of Video Marketing: YouTube and Beyond

If we are certain of anything as marketing experts, this one thing: we live in a video era. 

With this surge in video consumption, Anequim needed to be where its audience was. So we got to work and developed a YouTube and video content strategy that not only increased brand visibility but also improved Anequim’s rankings on search engines. 

However, YouTube is just one piece of the vibrant video tapestry. Videos have taken over every social media platform, from the bite-sized stories of Instagram reels to the stream-of-consciousness uploads on TikTok. 

Each platform offers a unique way to captivate an audience, allowing Anequim to showcase its services through a collage of engaging clips that speak to the viewer’s imagination and needs.

It’s not all fun and memes, though. There’s a method to this visual madness – video SEO. What is this exactly? This means when someone Googles for virtual assistance or entrepreneurial tips, they’re more likely to stumble upon Anequim’s informative videos – it’s like magic! (Not really; it is actually the algorithm).

How to do Video SEO?

  • Craft Compelling Video Titles: Your video titles should be clear, catchy, and include your main keywords. They must entice viewers to click through while accurately representing the video content.
  • Optimize Video Descriptions: Write detailed descriptions that provide context for your videos, incorporate primary and secondary keywords, and include a call to action with relevant links to your website or services.
  • Use hashtags Wisely: Tags help classify your content and guide the YouTube algorithm in understanding your video’s topic. Use a mix of broad and specific tags, including variations of your keywords.
  • Design Attention-Grabbing Thumbnails: Thumbnails create the first impression. Ensure they are high resolution and clearly represent the content, containing imagery or text that draws viewers’ attention.
  • Incorporate Closed Captions and Subtitles: Adding subtitles and closed captions can boost your SEO as they are crawlable by search engines, besides enhancing accessibility for a wider audience.
  • Video Chapters: Break down longer videos into chapters using timestamps, which can improve user experience, keep viewers on your content longer, and help your video show up in specific searches.
  • Engage with Your Audience: Encourage likes, comments, and shares, and be sure to interact with viewers’ comments to boost engagement rates, as these metrics play a role in the YouTube algorithm.
  • Consistently Update Your Content: YouTube favors active channels. Regularly upload quality content to keep your audience interested and engaged, which, in turn, helps improve your SEO standing.

We took each opportunity to bond with viewers, educate them, and occasionally make them chuckle. Because in the end, if you’re not engaging, you’re not in the game, and with Anequim, we are playing to win 

The SEO Strategy You Need

5 Social Media Online Marketing Solutions

With Anequim, we faced a challenge like any other: their Mexican-based audience. Yes! They have a whole other demographic than just entrepreneurs and business owners! And, as you might guess, we are not Mexican… not all of us at least. 

To captivate their audience, we employ a vibrant social media strategy tailored to the diverse cultures and preferences of both regions; fortunately, we have our own remote team working from Mexico, providing expert guidance in this area. 

Our goal is to keep our audience engaged with a wide range of compelling content. From informative posts to entertaining content, we strive to infuse every piece with the distinctive Anequim flair that sets us apart. 

With our approach, we aim to connect with each of their audience on a deeper level, fostering meaningful connections and building lasting relationships. 

About TBC’s  Online Marketing Solutions and Content Marketing Strategies

Our role at TBC wasn’t just about pushing Anequim’s services; it was about telling their story. 

We focused on transparency, results-driven methodologies, and, most importantly, fostering an ongoing relationship with potential and existing clients. 

The success of Anequim’s online marketing strategy was not just in the numbers but in the narrative that captivated an audience and transformed inquiries into conversions.

Online content marketing, when executed thoughtfully and strategically, has the power to catapult a business into unimagined success. 

Anequim’s case study is the proof of it—how a well-crafted, comprehensive strategy could align with a company’s vision to yield exceptional results.

We hope Anequim’s journey and our partnership with them inspire you to rethink your online marketing efforts, carve out unique strategies that reflect your brand, and invest in sustainable growth for your business, but most importantly, that you find someone who is willing to work as a partner, as someone from you brown team, that takes the time for you to understand what is working and what is not. 

Anequim growth virtual assistants

Ready to Start Your Online Content Marketing Strategy? 

Tired of empty numbers? tired of watching the metrics without seeing meaningful growth? It’s time to choose a company that collaborates closely with you, offering explanations and insights at every turn. 

Remember, in the vast digital space, your story is your strongest asset—your unique currency. With the right online marketing solutions tailored to amplify your voice, you have the potential to achieve prosperity beyond your expectations.

Contact us today and start your new and revamps digital transformation!

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy.

How to Build a Successful Business_ two brothers creative

Why Do You Need Video SEO Services for Your Business?

Video SEO services: Why Are They Important

What is the benefit of hiring video SEO services in 2024? 

We all know that Search Engine Optimization (SEO)  is still a must for businesses looking for online visibility and reputation. 

However, with the rise in popularity of video-based platforms like YouTube, Instagram, and TikTok, online marketing needs and SEO strategies are changing. 

We are entering a peak of video content, where most of the media we consume is predominantly in video format. 

So, now, more than ever, these video platforms are one more search tool for users as much as Google is.

Why Do You Need Video SEO Services for Your Business (2)

The New Video Era

Think about the last time you looked up something on the internet; it was probably on Google, right? How many of those times did those queries show a video as a result? Yup… almost all of them do. 

Now, consider how the younger generations conduct their online searches. For many, Google isn’t their go-to page. 

Depending on what they’re looking for, platforms like Instagram or TikTok may be their first port of call. When did all of this happen?

The landscape of 2023 surely brought its challenges and shifts in marketing strategies, with the surge of video content emerging as a game-changer.

HubSpot research reveals that 66% of consumers prefer watching videos to learn about a brand or product over reading about them. 

Additionally, last year, “how-to” search queries on YouTube increased by 70%, making this platform a popular search engine.

This trajectory suggests that platforms dedicated to video will only gain momentum in 2024 as more people turn to these mediums for information.

In this video-centric world, the question is: How can we adapt and maintain a competitive edge in our SEO efforts?

seo for business

What Is SEO

Before fully jumping into Video SEO, we might first need to go over what SEO truly means for your business and what the benefits are. 

We won’t fully go into details about it, but Search Engine Optimization, is the practice of tailoring both the on-page and off-page elements of a website to improve its ranking in search engine results. 

This practice is essential for enhancing online visibility because it makes it easier for potential customers to find a business when they conduct online searches related to that business’s products or services. 

Good SEO involves optimizing content with relevant keywords, improving site loading speeds, ensuring mobile friendliness, and acquiring quality backlinks, among other tactics and funny words.  

If you are new to the SEO game, we really encourage you to take a beginner’s course and learn more about the ins and outs of this practice. 

But the bottom line is that by appearing higher in search engine rankings, businesses can attract more website traffic, increase brand awareness, and gain credibility with targeted audiences.

What is Video SEO 

So, while traditional SEO efforts are fully directed at Google Search Engine Result Pages (SERP), Video SEO is focused on video-based platforms and uses video content to be noticed by the Google algorithm. 

Video SEO focuses on fine-tuning various elements such as video titles, descriptions, tags, transcripts, and file names to improve rankings on SERPs. 

This can look like embedded videos on websites, video tutorials on your product or service, specific hashtags, shorts, reels, TikToks, and video sitemaps.

Need Video SEO Services for Your Business content Omaha

Why Video SEO Is Essential for Businesses in 2024

Video content boasts higher engagement rates compared to text because it strikes an immediate connection with viewers through storytelling and visual appeal. 

This makes video a powerful tool for brand messaging and customer retention.

Search engines like Google prioritize video content by often placing it above standard text-based pages in search results. This can significantly increase your content’s visibility.

Mobile Usage Surge

With the frequent use of mobile devices, consumers are more likely to engage with video content on the go. Optimizing videos for mobile accessibility and fast load times is crucial.

Social Media Integration

Video content seamlessly integrates into social media, where platforms like Instagram, TikTok, and YouTube influence purchasing decisions. 

A strong video SEO strategy ensures that your content surfaces where your audience spends their time.

Competitive Advantage

As more businesses invest in video marketing, the competition for viewer attention intensifies. Video SEO helps you to stand out, ensuring that your content is not just made, but seen and appreciated.

Authenticity in Marketing SEO Services for Your Business

Crafting a Video SEO strategy

So, where do you even start to create a compelling Video SEO strategy? There are a few aspects you will need to know first. 

Let’s delve into how you can create a truly compelling Video SEO blueprint.

Know Your Audience

Sure, knowing your audience is what everybody talks about, and with good reason, but truly understanding their online behavior is essential. 

For Video SEO, you will need to dive deep into the intricacies of your audience’s online behavior to grasp their preferences thoroughly. 

Investigate the platforms they frequent—are they scrolling through TikTok, or are they binge-watching longer YouTube tutorials?  This could range from short-form, snappy videos ideal for social media stories to in-depth, educational content.

Monitor the viewing patterns and engagement levels to identify what type of video content resonates most effectively with them. 

what is video seo

Get your Hashtags Right

Undertaking thorough SEO keyword research is instrumental in aligning your content with the queries and interests of your target audience. 

Utilize these keywords judiciously within your video titles, meta descriptions, and video descriptions to enhance discoverability. 

Furthermore, integrate hashtags strategically to boost your content’s reach on social platforms. These hashtags should not only be popular but also relevant and specific to the content you’re producing, thereby ensuring that your videos surface in the right search results and social feeds.

Plan Your Content Ahead

While embracing emerging trends and viral content can show results, a sustainable Video SEO strategy requires a structure. 

Establish a media calendar that outlines when and what you will post. Differentiate between informational, educational, and entertaining content, as each serves a distinct purpose and will be optimized differently. Always consider its core objective:

  • Informational Content

Focus on providing value through tutorials, how-to guides, and explainer videos. Optimize for keywords related to questions and learning opportunities within your industry.

  • Promotional Content

Highlight your products or services with persuasive narratives and appealing visuals, ensuring each piece has a clear and compelling call-to-action (CTA).

  • Educational Content 

A prime opportunity to demonstrate expertise within your field. Make sure to provide actual helpful content that your audience enjoys. 

Remember, each piece of content should have a well-defined goal—whether to educate, entertain, or convert.

Nebraska podcast studio

Repurposing your Content 

Once you get a clear strategy, do proper research, and are ready to start creating video content, make sure to get its full potential. 

Unleashing the full potential of your content involves creative repurposing to ensure it resonates across various formats and platforms.

A lengthy, informative YouTube video can be an excellent piece of media, but there’s a whole spectrum of content that you can derive from, like YouTube shorts, TikToks, blogs, Instagram pictures, and more. 

The Power of Podcast

That’s why we at Two Brothers Creative believe in the power of podcasting to create an all-in-one strategy that puts video content as the main marketing focus. 

By creating a podcast that focuses on helping the user, you can also drive results on the rest of your social media and improve your Video SEO efforts. 

Why Do You Need Video SEO Services for Your Business_ two brothers creative

Video Podcast

Nowadays, people are used to watching their favorite podcasts instead of just listening to them, so this will be our primary media content, the most lengthy one. 

This can be broadcast on YouTube and other social media that permit longer-form videos. 

Traditional Podcast

From the podcast video, we extract and utilize the pure audio format, appealing to the ever-growing podcast audience who favor audio consumption on the go.

Youtube Shorts, Reels, and TikToks

We produce shorter pieces of content suitable for sharing quick insights and attracting viewers with shorter attention spans. This will pique their interest and cause them to go looking for more. 

We do this by taking interesting parts of the podcast and leveraging them into shorter-form content. 

Make sure to take understandable, interesting, or valuable bits of your podcast, use viral audio or effect to give it more visibility.

Why Do You Need Video SEO Services for Your Business

SEO Blog Posts

Blog posts optimized for SEO will help you improve your website site and create content for that part of your audience that prefers to read content. 


Transcribing your podcast content does more than make your material accessible; it boosts traditional SEO efforts by providing search engines with additional text to index. 

Think of it as extra copy that you can use to get keywords and make it available for those who would rather read than listen to a podcast. 

This results in a richer source of keywords and topics that improve your website’s search relevancy.


Quotable moments from your content can become powerful social media assets. 

They can be creatively repurposed into visually appealing graphics suitable for platforms like Facebook, Instagram, and LinkedIn.

Strategically sharing this variety of content ensures that each piece complements the others, creating a symphony of media that caters to different preferences and platforms.

SEO For businesses in nebraska podcasts

Video Elements: How to Do Video SEO

So, before you go and post all your videos and star-making blogs and quotes, make sure you are posting them the right way to optimize your content. 

Craft Compelling Titles

The title of your video is the first impression viewers have, so make it count and make it SEO effective.

  • Use Keywords Wisely: Incorporate your main keywords towards the beginning of your title for better SEO impact while maintaining a natural flow.
  • Be Clear and Concise: Aim for titles that are straightforward and give viewers a clear idea of what to expect—usually under 60 characters to ensure it displays well on most platforms.

Evoke Curiosity

Create intrigue without resorting to clickbait. Titles that pose a question or hint at a story tend to perform well.

Implement Strategic Hashtags

Hashtags can increase the visibility of your video content; they are also good for categorizing your content. 

Research Trending Hashtags

Use tools to find popular and trending hashtags relevant to your video’s topic.

Relevance is Key

However, just use those hashtags that work for your content and accurately reflect the subject matter of your video to reach the right audience.

Don’t Overdo It

While platforms differ in the optimal number of hashtags, Instagram, for example, recommends using between 3 to 5 relevant hashtags per post for maximum engagement.

Easy box_ Midwest Mindset Omaha video podcast production

Write Engaging Copy

The copy that accompanies your video be it the description on YouTube or the caption on social media, should:

  • Include a Call to Action (CTA): Encourage viewers to like, subscribe, comment, or follow a link. Make it clear what you want them to do next.
  • Optimize with Keywords: Just like your title, incorporate relevant keywords to improve searchability.
  • Provide Context: Give an overview of the video’s content, which can be a teaser or a summary, to entice viewers to watch.

Craft Effective Subtitles

Subtitles can significantly boost engagement and accessibility; they help viewers understand the content better, especially if they speak different languages or have hearing difficulties.

As part of the video metadata, subtitles can be crawled by search engines, improving discoverability.

Tools like Rev or VEED can generate accurate subtitles, saving you time and ensuring quality.

Optimize Thumbnail Images

A thumbnail is a visual representation of your content’s value proposition, so make sure to always use high-resolution images to create a professional look.

Add a brief, bold text overlay on the thumbnail to provide context or highlight the core message.

Make something that people really want to click on. 

End Screens and Annotations

End screens and annotations can direct viewers to other content:

  • Promote Related Videos: Suggest additional content at the end of your video to keep viewers engaged with your channel.
  • Incorporate Subscribe Buttons: Remind viewers to subscribe to your channel with a visual cue during the end screen.

Quality Matters For Video SEO

It’s pivotal to remember that at the core of any successful video SEO strategy lies a non-negotiable element: quality.

While SEO efforts play a significant role in video marketing, The ultimate goal of SEO is to drive traffic, but once the viewers have arrived, it’s the quality of content that determines the level of engagement, sharing, and the value they derive from it. 

High-quality, valuable content is what compels viewers to stay, interact, and convert into loyal followers or customers.

Users are seeking more than just entertainment; they are looking for substance. Videos that provide educational insights, real-world applications, and genuine storytelling resonate far deeper with audiences than those made purely for SEO purposes.

Furthermore, the quality of your video, audio, and edition also plays a big part; make sure to invest in the right equipment, software, and team; here is our free guide to starting to make quality content. 

Hire Professional Video SEO Services

With all this being said we know that running a business is time-consuming; Entrepreneurs and business owners often find themselves stretched thin, managing multiple aspects of their operations, and getting into the nitty gritty of an SEO strategy can seem impossible.  

With the complexity and ever-changing nature of SEO strategies, it becomes necessary to stay on top of the latest trends and algorithm updates. 

This is where professional Video SEO services come into play, offering expertise and time-saving benefits.

But what should you look for when hiring these services?

podcast and video marketing Omaha content marketing
  • Expertise: These services bring on board specialized knowledge and experience in optimizing video content. 

This includes understanding the technical aspects like metadata, keywords, and search algorithms, as well as the creative elements that increase engagement and viewer retention.

  • Time Efficiency: Delegating the intricate work of Video SEO to professionals should free up valuable time for business owners, not taking more time out of your day.  Make sure that you hire an expert who can take all the responsibility. 
  • Understanding of Your Niche: The agency should have a good grasp of your industry and target audience. 

Tailored strategies that resonate with your market segment are more likely to yield successful results.

  • Transparency and Reporting: Effective communication is key. Ensure that the service you choose offers transparent reporting on their activities and the subsequent results. 

Regular reports and analysis will help you understand the ROI of your investment.

  • Cost: While budget considerations are important, be wary of services priced well below market rates. 

Remember, effective SEO is an investment, and you often get what you pay for.

Opting for professional Video SEO services isn’t just about achieving better search rankings; it’s about creating a sustainable and scalable content strategy that drives true value and growth for your business.

Contact Two Brothers Today

Ready to start making quality content and increasing your online visibility? Ready to elevate your marketing game? 

At Two Brothers Creative, we’re not just passionate about what we do; we like to share our knowledge with others and help their business grow. 

Unlock the full potential of marketing for your business growth.

Turning Failure into Success

Grow Your Business with AI: The Do’s and Don’ts

Grow Your Business with AI in the Right Way

Navigating the world of Artificial Intelligence (AI) in business can be a bit of a balancing act. You’re excited to explore the benefits of AI for content creation, yet cautious about the risks, particularly in protecting your business’s sensitive information.

In this Midwest Mindset podcast episode, we are joined by Shawn Quintero, chief AI officer at Elite Real Estate Systems to discuss how to use AI the right way to propel your business forward. 

His insights are particularly helpful for those new to AI. The focus is on harnessing AI’s potential while ensuring the safety of your business’s data and maintaining high-quality content output.

Shawn’s approachable yet professional guidance makes AI less intimidating and more accessible, providing you with actionable tips to incorporate AI into your business practices confidently. Whether you’re just starting with AI or looking to refine your current strategy, his advice is a great resource.

Grow Your Business with AI

AI to Grow Your Business: Learning from the Past

The journey of AI in business is a story of evolution, innovation, and learning. From its inception in the 1950s to the creation of the first chatbots in the 1960s, AI has been shaping the way we do business.

The 1990s brought us advanced AI robots, like Kismet, capable of emotional expression.

Then came the game-changing moment in 2009, when Facebook revolutionized content curation with AI-driven algorithms, shifting from recent posts to engagement-based feeds.

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This history teaches us how AI evolved from a novel concept to a crucial tool in business growth, underlining the importance of adapting and innovating.

Each era in AI’s history offers lessons on leveraging technology to enhance business strategies, emphasizing the need to evolve with technology to stay ahead.

How Facebook Changed it All

Facebook’s 2009 shift to an AI-driven algorithm marked a turning point in digital interaction. Moving from displaying recent posts to prioritizing content based on user engagement, Facebook transformed how content reaches audiences.

This pivotal change not only kept users more engaged on the platform but also revolutionized online marketing and content distribution.

Businesses now had to rethink their strategies to harness the power of AI for visibility and engagement.

Facebook’s move underscored the growing influence of AI in shaping user experiences and set a new standard for content curation, making it a critical tool for businesses in the digital era.

The AI Algorithm Based Powerhouse

The advent of Facebook’s algorithm-driven approach marked the dawn of the algorithm-based era, fundamentally changing user engagement.

This shift was rapidly embraced by Netflix, tailoring recommendations to individual tastes, and soon became a norm among industry giants. This era necessitated the evolution of AI, leading to the development of smarter, self-learning technologies.

It wasn’t just about new technology; it was about personalization at scale.

While AI itself wasn’t new, this surge in algorithmic innovation made it more accessible and relevant, opening doors for entrepreneurs and small businesses to leverage AI for personalized customer experiences and efficient business operations.

Grow Your Business with AI with Shawn Quintero and Two Brothers Creative

The Rise of Chat GPT and Open AI

The emergence of algorithm-based technology sparked a surge in AI development, with platforms like Chat GPT, Jasper, and Bard stepping into the spotlight.

These companies recognized a significant market opportunity and worked to make AI technology widely accessible. Their growth hinged on enhancing AI’s capabilities, requiring an expansion in the use and sharing of user-provided data globally.

This sharing of information is a cornerstone of open AI, enabling these systems to learn from extensive data pools and continually refine their performance.

This evolution marks a pivotal moment in AI, democratizing its use and bringing advanced technology into the hands of many.

The Implications of Business Growth with AI

AI holds the potential to significantly boost business growth, offering a competitive edge in today’s fast-paced market.

However, it’s crucial to tread carefully and understand the nuances of using Open AI.

When incorporating AI into daily operations, businesses must consider several key implications. This includes understanding how AI processes and utilizes user data, ensuring compliance with privacy regulations, and recognizing the limitations of AI in decision-making.

It’s about balancing the benefits of AI-driven efficiency and innovation with ethical considerations and data security. Thoughtful integration of AI can be transformative, but it requires a strategic and informed approach.

Data Privacy Concerns

Data privacy is a critical concern of AI, especially as it often involves handling sensitive business and customer information.

AI systems require access to vast amounts of data, including potentially personal details about customers, their purchasing habits, preferences, and demographics.

While this data is incredibly useful for tailoring customer experiences and boosting sales, it also brings forth significant privacy issues.

Businesses employing AI must prioritize responsible usage, adhere to data protection laws, and rigorously protect their customers’ information.

Balancing the advantages of AI with ethical data management is essential for maintaining trust and integrity in the digital age.

Authenticity in Marketing being creative

Inauthentic Interactions: Don’t Sound Like a Robot

AI might be great at mimicking human conversations, but let’s face it, it’s still a robot.

It’s continuously learning, but it’s not uncommon for AI interactions to lack authenticity, which can turn off customers. This inauthentic vibe can erode trust and weaken the connection with your brand.

It’s vital to find the right mix of AI automation and human touch. Ensuring your customers feel a real, human connection in their interactions with your business is key.

It’s about using AI smartly to enhance the customer experience, not replace the personal, genuine engagement that customers value.

Not a One-Size-Fits-All Solution

AI comes with a host of advantages, but it’s not the magic solution for every business challenge.

It’s important to remember that AI is a tool.

It excels at streamlining processes, offering insights, and generating content, but it’s not a substitute for strategic human decision-making or creative thinking.

Some businesses might think AI can replace certain roles, but it’s important to recognize its limits.

Relying solely on AI for every facet of your business can be a misstep. Understanding where AI fits and where human expertise is irreplaceable is key to leveraging it effectively in your business strategy.

How to Grow Your Business with AI

So, keeping this in mind, how can you use AI the right way, ensure you sound real and credible, and connect with your audience while keeping their privacy safe?

These are Shawn’s pro tips to leverage AI in a smart, functional way. 

Maximizing Results with Quality Input

The effectiveness of your AI-generated content directly depends on the quality of the information you feed into it.

If you provide AI with unclear or inaccurate details, the output will likely miss the mark.

To get the best results, give clear, detailed instructions to ensure the AI understands your specific needs.

Crafting the Right Business Tone

In business communications, authenticity is key.

Your tone should mirror your brand’s values and personality.

Strive for sincerity in your messages and avoid relying too much on AI-generated content that may come across as robotic.

Genuine communication is noticeable and helps build trust with your audience.

Understand Your Audience

Getting your tone right starts with knowing your audience.

Different groups have varied expectations and preferences, so tailoring your tone to suit your audience is essential for effective communication.

AI Dos and Dont's

Get Your Facts Right

Credibility in communication hinges on accuracy.

Whether it’s a blog, social media post, or business proposal, make sure your information is correct and current.

Always double-check facts and be skeptical of any data or statistics provided by AI.

Becoming AI-Savvy

To effectively use AI, familiarize yourself with the type of AI you’re using, including its terms, conditions, and capabilities.

You don’t need to be a tech expert, as many resources are available to help you understand these concepts in simple terms.

Stay Informed and Up-to-Date

AI is a rapidly changing field. Keeping up with the latest trends and advancements is crucial to maintaining relevance.

This might mean attending industry events, joining online forums, or subscribing to newsletters and publications in the field.

Practice Ethical AI Use

When employing AI, especially Open AI, respect privacy laws, ensure data security, and be mindful of biases.

Ethical AI use not only safeguards you legally but also supports responsible technology use.

Leveraging AI as a Time-Saving Tool

Remember, AI is a tool designed to streamline your work and free up time for other business-enhancing activities.

It’s about working smarter, not harder, and making the most of the efficiencies AI offers.

Grow Your Business with AI: Where to Start?

So, where do you even start? One of the most critical steps in using AI for your business is defining your needs and objectives.

 What do you hope to achieve with AI? Are you looking to improve customer service, carry out market research, or boost efficiency? 

Having clear goals will guide your AI strategy and ensure that the technology is aligned with your business objectives.

Choosing the Right AI Solution

There are numerous AI solutions available in the market today, and there will be more soon, each with its strengths and weaknesses. 

Choose a solution that fits your business needs and objectives. 

For beginners, free platforms like Chat GPT bots can be a great starting point. They’re user-friendly and can enhance customer interactions by providing quick, personalized responses.

Developing a Strategy

AI systems rely on data to function effectively. Therefore, to streamline operations and have positive outcomes, having a robust data strategy is helpful.

This involves collecting high-quality data, ensuring data security, and using the data responsibly.

Training Your AI Model

Once you’ve chosen your AI solution and assembled your team, the next step is to train your AI model. 

This involves feeding the model data and refining it until it can make accurate predictions or decisions.

Shawn recommends Magi AI for businesses looking for a comprehensive and holistic use of AI across all the branches of a company.  However, there are some other platforms that could be helpful.

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Magi AI

Magi AI stands at the forefront of AI innovation. Its suite of solutions is designed to transform how businesses operate and interact with customers.

Focusing on internal business aspects, Magi AI helps streamline processes, ensuring a more organized approach to deliver superior service.

Chat GPT

Chat GPT excels in various applications such as drafting emails, coding, content creation, and tutoring.

Its real strength lies in understanding context, enabling it to generate responses that are relevant and engaging, perfect for dynamic conversations.


Jasper is built for creativity. Whether it’s social media updates, blog posts, or even short stories, Jasper’s got it covered.

With its ability to search the internet for fresh data and insights, it stands out as a versatile tool for diverse content needs.


Bard is your go-to for content writing that demands a creative touch.

Using advanced language models, it effortlessly creates captivating narratives from any given prompt.

Ideal for crafting stories, novel excerpts, or screenplays, Bard turns your ideas into engaging written pieces.

Jupyter AI

Jupyter AI is a boon for those working with data. This powerful tool is excellent for coding and data analysis, integrating seamlessly with various data visualization libraries.

It offers a platform to document and reproduce data analysis processes efficiently, making it invaluable for data-driven projects.

Each of these AI tools offers unique capabilities, catering to different aspects of business and creativity, ensuring there’s something for every need in the dynamic world of AI.


Grow Your Business with AI: Use it as a Tool

AI is an incredible tool, no doubt. It’s great at automating those tedious tasks, writing with a tone that sounds like you, and crunching numbers. But, let’s not forget, it’s not a replacement for human skills and insight.

Think of AI as a time-saver. It takes care of the routine stuff, freeing up your team to dive into the more challenging, value-added tasks. This shift can really amp up your company’s decision-making and spark innovation.

But here’s the catch: AI isn’t perfect. There are things it just can’t do as well as a human. Tasks needing a dash of creativity, a touch of empathy, or a hefty dose of critical thinking? That’s where we humans shine.

Take a report, for example. AI can draft one using data, but it can’t mimic the human knack for out-of-the-box thinking or adding a unique twist.

So, remember, AI is a fantastic assistant – a tool to make life easier and save time, but it’s not there to replace the human effort in your business.

Grow Your Business with AI and Two Brothers Creative

Are you eager to see your business flourish but unsure about the first steps? We’ve got your back at Two Brothers Creative!

Our ethos is all about making effective, affordable marketing accessible to everyone, and we’re big fans of how AI can streamline your business operations.

Our skilled team is excited to steer you towards success. We’re here to demystify AI for you, showing you how it can be a game-changer in your business strategy.

Got questions about what AI can do for you? Reach out to Shawn Quintero today. He’s our go-to expert, ready to clear up any doubts and help you unlock the full potential of AI in your business.

Let’s make your business growth journey an exciting and successful one with AI!

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Midwest Mindset: Grow Your Business with AI

Grow Your Business with AI the Does and Don’ts

This is a written Transcription for the Midwest Mindset episode: Grow Your Business with AI the Does and Dont of Artificial Intelligence.

Grow Your Business with AI

Full Written Transcript of The Episode

Matt: To use AI or not to use AI. That is the question. Artificial intelligence feels like the easy button right now, right? But there are important do’s and don’ts when it comes to using AI for your business. On this episode of Midwest Mindset, we are joined by an AI expert, Shawn Quintero.

Shawn is the chief AI officer for Elite Real Estate Systems, and he runs his own business that coaches business owners to success with product launches and growth programs. Hello and welcome back to Midwest Mindset, the podcast that makes marketing easy and simple to do for any business.

Today we’re joined by Sean Quintero, who is going to give you the do’s and don’ts of using AI. Let’s talk about all things. I, um, I love AI. I also know that AI it has its limitations. It’s a tool.

There’s a place for it. We did a whole episode about. It is foolish to not use it. It is equally foolish to overuse it and lean on it too much. And I was excited when we first met.

Because you are a an AI expert, I think you’re the only AI expert I know. Everybody thinks they’re an expert on AI. You are truly an expert. In fact, you work with and talk with in regular conversations with the leading CEOs and owners of all these different AI companies.

We hear about Jasper ChatGPT and all these, you know, um, Bard and you’re in the know.

So I was thrilled to have you on the podcast here to talk about some of the basics that I think get overlooked in this very radically evolving conversation about artificial intelligence, machine learning, and the practical uses of it. So thank you first and foremost for for coming out and nerding out with us here on the show.

Shawn: Well, I’m super excited to be here, Matt. Um, and I think what a lot of people don’t recognize is that AI is actually been here since the 50s. Yeah. So it’s not something that’s new. It’s something that’s new to the masses. Uh, in 1950, uh, AI artificial intelligence was coined.

And in 1960 we had the very first chat bot. So we think about like, Manny chat and some other things where there’s an auto responder happening that was happening in the 1960s.

There was a chatbot called Eliza, and Eliza was a trained to be a psychotherapist. And so somebody could use Eliza to get therapy from this robot. Right. Which is pretty incredible.

Matt: I feel like I need the I need Eliza today more than, more than ever. Yeah.

Shawn: Um, so so Eliza came around and then we had, um, uh, an AI robot that came about in 1990, uh, which was named Kismet. Um, Kismet was facial.

So there was expression and emotional expression that was taking place with this robot. And this AI, embodied AI is what they call it. And then in 2008, we had Facebook and Facebook, uh, did something massive in 2009, which was, do you remember if if you were an early adopter of Facebook, you would log in and you’d see what was posted most recently. Now you log in, you see things from like five days ago. Yeah, seven days ago, engagement.

Matt: Based.

Shawn: All about engagement. And they made that big shift to an algorithm based feed. In other words, what they really wanted was to see what is going to get the most engagement, because we want to keep people on our platform, because if we keep people on our platform, they see more ads and we make more money from the ad spend.

And so 2009, Facebook changed the game. Essentially.

They said, we’re going to have a computer determine what you see on your on your computer when you log in. And everybody began to kind of adopt that over the last 20 years. Netflix. You log into my Netflix, it’s going to be very different than what you see when you log into yours. Even a basic.

Matt: Google, you open up Google, you go to the website. It’s going to be totally different based on your location and your Google account you’re logged into.

Shawn: So there’s an AI algorithm, right? There’s an algorithm that’s essentially determining what is curated on your feed. So for the last 20 years we’ve seen curated AI. Uh, we haven’t had access to it though. Right. It’s if I log in to Facebook, Facebook makes the determining factor or the determining decision in 2000, uh, just last year, November, October, November of last year, uh,

OpenAI decided we’re going to rush this and we’re going to make open AI available to everybody through ChatGPT. And it was the fastest growing platform in all of human history until like Facebook just released threads and now threads is the fastest growing technically.

Um, but it was the fastest growing piece of piece of technology that was the most adapted in all of human history. And people started using it and they were wowed. Like I could put some input in. I could put a prompt in and get information out. But what has happened is nobody read the terms and conditions, nobody read the privacy policy, and there are.

Matt: Some serious risks with with that. You enlighten me on that. I didn’t even I mean ChatGPT was not my my go to. I was resistant, I was using Jasper, which also has some some privacy concerns as well, maybe not quite as severe as as what ChatGPT is currently facing with literal lawsuits from, what, 50 different companies? You said.

Shawn: It’s wild. So OpenAI is, um, essentially the input that you give, it is used as data that can then be accessed by somebody else’s prompt.

So in other words, if I’m putting in proprietary information, well, somebody can have the right prompt and access that proprietary information, which is wild.

So what happened was all these employees started using ChatGPT started. All of this inputting all of this data in. And now OpenAI can leverage that data and use that data to teach their AI and then be able to answer other people’s prompts. So like, let’s say.

Matt: You have McDonald’s and Burger King. All right. So you see, you have the two chefs that I’m simplifying this, but McDonald’s and Burger King and they’re like, okay, I need to type up a, an email campaign about this burger recipe at, uh, McDonald’s.

And everybody wants to know what the secret sauce is. Well, I’m going to input what that secret sauce ingredients are. Well, then somebody over at Burger King, because it’s a shared platform.

It’s open AI, it’s open to anybody. Now, if they enter the right prompts, somebody of a Burger King could be like, hey, I got your secret sauce. Now, finally. And there’s nothing you can do about it. Well, McDonald’s of course, suing then and Burger King would then see everybody suing. It’s a very.

Shawn: Simplified example.

Matt: Very simplified example. But that’s what I that’s how I do. I like to keep it simple, but in essence that’s what’s happening.

Shawn: Rumors that OpenAI is going to release two more, um, paid services. So right now you have the free version, which is 3.5, and you have the Pro version, which is GPT four.

There’s rumors that they’re going to release a GPT four upgraded option for like enterprise level corporations, because that’s their solution to privacy concerns. Um, here’s what’s wild is ChatGPT is just the beginning. There is just last month, over 3000 AI softwares that were released to the public, 3000 new ChatGPT type things, uh, AI generating software.

Matt: Companies I’m seeing just built off of ChatGPT. It’s wild popping up overnight, and a lot of them are very innovative, practical solutions. Uh, and we’ll get into that here in a bit because they’re some of the best practices I think we agree on as far as how you should use it, how you should implement this, because it’s amazing, it’s incredible, and it’s happening. It’s been here, like you said, since the 1950s.

Shawn: It’s been here for a while. It’s not something that’s new. It’s simply that’s something that’s accessible. We went from a curation AI to now a creation AI. I can go on to ChatGPT or any other of the alternatives and create seven days of content in seconds, which is wild.

Yeah. So we now have access to creation AI with curation. I though there were a lot of really good things that were mentioned, right? A lot of really great things that were mentioned when Facebook democratized information. Everybody has a voice, right?

Which is a great thing. People who have been systemically oppressed, people who have typically not had a voice, they now have access to everybody where they can share what they’ve experienced. So everybody has a voice, which is awesome. The downside is everybody has a voice.

And so what happens is there’s information overload, there’s analysis paralysis. There’s um, all of these really weird, creepy people who are leveraging access to minors. Right. There’s this access that now everybody has it, but also everybody has it. So same thing with creation.

Ai is there are some really positive things, but there’s also some really, um, major yellow and red flags that a lot of people are ignoring. Number one is just trust.

How do I trust? If somebody can take three seconds of my voice and then replicate it, to say anything in any, you know, um, tone of my voice, if somebody can take just three seconds, what’s to stop them from calling my parents and asking them for my Social Security number? Because I forgot, which is something that has happened.

Matt: Thank God that this did not this technology voice cloning was not around when I was in high school, because in high school, I remember we used to take cassette players and we would I would talk really slow and then we would play it back high speed and I would sound like a chipmunk and I would sing songs.

That’s how we would like prank girls in our class. Like that’s the level where we were. Imagine if I had voice cloning technology. I mean, how many I mean, I, I this is joking, but I this is bound to happen. You have revenge porn. Yeah. I mean, we take somebody’s voice because there’s.

Shawn: Not just voice, but there’s video generation as well. There’s deepfakes. Yes. Now it’s so easy to create. So somebody could take you. They can have you dancing naked in like, a square.

Matt: Well, that already exists for real, but so.

Shawn: But nobody would know the difference because it looks so real. It sounds so real.

Matt: And you don’t even have to go so far as to clone me, or my voice or my body. You could just be somebody else and ruin somebody’s life.

You could say, uh, hey, this is just a random AI generated voice saying, yeah, I just want to let you know I’m having an affair with your husband. It’s been going on for two years. Just because you’re jealous or whatever, you know, you’re outside of that relationship. You want to ruin somebody’s life.

I mean, that’s how. That’s how powerful these tools are. And I feel like that’s the unregulated territory or area that is live in right now. We are in right now that is could cause the most harm. Yes. Am I worried about Terminator two? No, I’m not worried about Judgment Day in that extreme. Listen, AI is eventually going to surpass human beings in in evolution. It already has it.

Shawn: In so many different ways, right? It’s passing the bar in five minutes, which is wild. It’s. It’s, um, and what it’s doing is it’s able to create things. So right now there is an AI that generated a bacteria, um, a plastic eating bacteria, which is fantastic to be able to put into the ocean and eat up all the plastic that’s there.

Yeah. And so it’s, it’s solving nearly scientifically, almost scientifically impossible and challenges, which is positive things. Right. There’s an AI that is cellular level, um, an embodied AI, a robot that’s being trained to be injected and it looks like liquid.

So it’ll inject it into your body, it’ll go through your entire body and identify all the things that are wrong, and then start fixing it. Start regenerating the parts of your body that are poor. And so that’s there’s some good things and there’s some really dangerous things.

Matt: Because like my point though, it was exactly that. It’s out of our hands either way. Okay. So let’s say AI takes over ten years, 50 years, 100 years from now. It’s either going to destroy mankind as everybody thinks a Terminator two, or it could save mankind.

Because let’s be honest here, mankind, we’ve done a pretty crappy job of saving ourselves. I mean, you know, we talk about, like, driverless cars as an example of, like, well, freak out when there’s one driverless car accident, but how many humans are in accidents because we’re looking at our phones and stuff. So I think we tend to overreact in the pendulum swing. So let’s get into some of the best practices. Yeah.

Shawn: So principles principles of understanding and playing with AI. Number one, I think everyone should play with AI. Ai is integrating into literally every single area of our life.

There was an AI or an embodied AI that just successfully did a liver transplant, which is wild. There was no doctor’s hands on this operation. It was purely robotic AI. So there are some really good things about it. Um, it’s integrating into every part of our life, so go play with it. If it’s ChatGPT, go play with ChatGPT. Just don’t put like your Social Security number in it or anything like that. Go play with it.

Matt: Don’t clone my.

Shawn: Voice. Ask it to create a poem about dogs and pizza. Ask it to create a, um, a, you know, a summary of your favorite book. Just go play with it. The more you can interact with it, the easier it is. Like my parents, right? They first got into Facebook and they didn’t know anything.

They were like, what do I do? And now my mom’s like an expert on Facebook. And I was like, blowing up. So, so just go play with it. The more comfortable you get with it, the the easier it is to integrate it.

Um, what’s so important is you have to be an informed user, though I, I believe the more informed you are, the better decision you can make for yourself. Uh, ignorance is not bliss in this situation. So go get informed, understand what it is, how it’s being used. Because I don’t believe I will replace humans, but I do. I, I believe humans who use AI will replace humans. Yes, because of the just accelerated, rapid, um, creation you can do with it.

Matt: It’s the it’s a tool like I when we did, Ben and I talked about this initially on an episode of the podcast, and I used the analogy of a pneumatic nail gun like it’s connected to an air compressor. You know, you could go build a house with a hammer and a nail. It would take you a lot longer. This pneumatic air gun, this nail gun, you can build a house faster. You can do a lot more cool things with it. It’s just streamlined.

But it’s still a tool. It can’t build the house for you. And I think when it comes to anything, we work in the world of marketing. And I know you come from an extensive marketing background yourself. Um, we work in this world where we have to understand and know how to connect emotionally. And I think we underestimate, maybe overestimate AI, or we underestimate just how important that feeling brain versus the thinking brain, uh, impacts our decisions. And I think that’s that’s the risky territory when it comes to content creation.

And and some of these, you know, you talk about principles to me, understanding just the baseline principle, like why do humans decide to do one thing versus another? Well, it has to do with emotions. And AI is not at a point where it can have emotions or understand or comprehend. It can try and simulate pretty closely, but it isn’t quite there. So what do you recommend for? It’s not there yet.

Shawn: I will say probably over the next six months you will have AI that’s indistinguishable from human interaction. What I will say, though, is that humans will always still be a necessary ingredient, that you’re still a necessary ingredient when it comes to copy, because you have to edit it. You have to make sure it’s doing everything you want it to, to strategically. It’s a tool. And so there are certain ways which we’ll get into on the practical tacticals that you can make your AI sound exactly like you.

I have my AI, I can ask it to write an email and it’ll sound exactly like I write emails. I write emails with exclamation points. I put smiley faces. I say, OMG, it’ll create content just like me, but you have to train your AI to do it. So we’ll call it.

Matt: Onboarding, which I like.

Shawn: We call it onboarding your AI to to your kind of in integrating it into you. But principle number one is go be an informed user, go play with it and be informed about what it is. Principle number two is your necessary ingredient. It cannot replace you, your human.

You have this consciousness and this experience. Uh, maybe I write will become what’s called general, um, general AI, which is a conscious being and creation, maybe. Who knows? Uh, but right now, you’re a necessary ingredient. That’s principle number two. And principle number three is the better your input is, the greater your output will be. If I go ask and simply ask it to write an e-mail, if I come to you and say, write me an email. And that’s all I say. Yeah. How good is that email going to be?

Matt: Not gonna be very good.

Shawn: You don’t know what the topic is. You don’t know who it’s going out, though. You don’t know anything.

Matt: I would have a lot of exclamation points as well. And smiley faces I do that. I feel like every email deserves at least one smiley face, but that’s just me. Smiley face.

Shawn: I mean, yeah, um, so. So you wouldn’t have any idea. But if I told you. Hey, I like to put a lot of exclamation points. I put, um, happy faces. I am on the Myers-Briggs. I’m an INFP. Uh, my personality. I am also an Enneagram three, so I’m very accomplishment driven.

Uh, I also like to help people because I’m a wing two on disc. I’m a high, I high s. Uh, and so if I gave you all that information, I said, can you write something that kind of sounds like me? Now you have more information to build your email off of. So what we do is we do something called onboarding.

We onboard your AI. We have a very specific prompt where we go over personality, we go over accomplishments. We go over past copy and language that you’ve written yourself.

So I’ll give my AI all this information and then I’ll say, can you analyze this and, um, write in my voice and then it’ll start saying, yeah, of course. What do you want me to write? And now I can ask it. So the more again, the better the input, the better the output.

Matt: Even then, even as close as accurate, because most, most people are going to be hearing like, I haven’t done a single one of those personality tests, so I don’t even know what to tell it. Well, even with.

Shawn: Go take those personality assessments, they’re free. They’re so good.

Matt: However, even with all of those, you still we’re not just handing this the baton off and saying you do all the work from now on, I’m just going to sit back and drink Mai tais, like you’re still the reason you’re you’re necessary is because you’re necessary. You’re part of this equation.

So for a business owner, for anybody using AI, whether it’s writing a property listing, you’re selling a motorcycle or a, a home or, or maybe something more complex, you’re writing a blog article for your website you’re trying to, or social media content you’re trying to post that you still have to, uh, or Chad, uh, use this analogy, which I like. You’re the pilot. Uh, AI is the co-pilot, you know, and I feel like that’s pretty accurate and true. You can’t just say do it all for me. Um, it may do a good job. It made you a poor job, but that that, I feel, is that. Do you see that too much today? Are people swinging that pendulum too far?

Shawn: Here’s what I would say. I would say it’s like a teenager if I. If you ask a teenager to go clean their room, they’ll do a little bit of a good job. But then you walk in and you’re like, okay, wait a minute, there’s clothes under the bed. Let’s actually put those in the laundry, right. So it’ll it’ll do a okay job.

Yeah. You, it’ll give you. So with a poor input. Right. Not not really good prompts, not really onboarding. And like we talked about it’ll give you a two out of ten. They’ll write an email but it won’t be very good with the prompts. It’ll um and the onboarding process that we encourage people to do, it’ll then give you a seven or an eight out of ten, but it’s still not a ten out of ten. And that’s where you come in and you take that eight out of ten and make it a ten out of ten. Now here’s what has been really good.

Like just on the practical side is what would traditionally take me personally, um, if I’m writing like a seven day email drip to someone, um, every single day I want an email to go out that would take me like three days to really, like, go in, write it, get it. Perfect. Now it takes me like an hour. Yeah, because I gives me something to start with, gives me an eight out of ten for all those emails. And I just go in now. Okay. Let me adjust this a little bit.

Matt: That is the secret. That’s the the the big win I feel like we overlook um or don’t maybe don’t give credit where credit is due. And that’s just how this tool is probably one of the most revolutionary and incredible tools at our disposal.

And we have it today. It’s right there. It’s free or next to it, right? It’s pretty affordable, even if you’re paying for a subscription models and we have it, but it’s knowing how to use that tool and I think you’re hitting on that perfectly. What do you get out of it? How much time are you saving a blog article?

We’ve we went through this on on that episode where we talked about, here’s the process you can use to get your first draft written based off of a transcript of a voice message you leave yourself on your way home, or a podcast or wherever you pull it from, but that’s still only going to get you like a 5 or 6 out of a ten for your SEO performance.

So you still have to know, what do I have to check off on this list? And then what? Am I going to add those requirements? Google wants for that to make you an authority and show expertise and all those things.

Shawn: Here’s the thing about AI. And with all of the analogies that we’re we’re sharing, you know, the nail gun, I think is an analogy. The thing with AI is the AI is like a nail gun that gets smarter, right?

It’s consistently. And learning right now. So I’ll give you an example. And it’s kind of a wild example is uh, there was a research company that was training an AI learning, um, platform, uh, English, the English language. Um, after about three months, it started responding in Spanish and the engineers didn’t give it Spanish. Oh, wow.

They have no idea how it acquired a new language. Um, and then three weeks later, it learned Portuguese, and then it learned French. And then, like, there is no the the AI machine is learning at a faster rate than the engineers can identify how it’s learning. So it’s learning at a rapid pace. Openai has so much data on us, so much information. Their machine has learned so much and it’s only getting smarter. So that’s why I mentioned like being an informed user, because right now, with the right prompts, it’s an eight out of ten. I suspect in about a year it’ll start giving us ten out of ten content, 12 out of ten even better things than we can imagine, because now it can create an output, but in a way where it’s also analyzing in seconds psychology, human behavior, human emotion, the history or the, you know, a person’s purchasing behavior, all of this information that it can then input into this email.

Matt: So even then, even then, though, even we get to a couple of years from now, things are like super advanced. Even then, you’re still required because I can’t go out and live your life for you. It can’t go out and have your life experiences. And here’s the thing.

Shawn: I think with AI specifically to that is what I’m encouraging a lot of people to do is imagine if if who wants to spend seven days writing a seven day email drip, nobody wants. I don’t want to do that if I can. Do, you know, in in seven days the work in seven days, but within two hours, that means I have all this extra time to go live life to spend time with my, my, my, my daughter who’s nine months and my wife to to go do life.

Nobody actually wants to be behind a computer and write the emails. Unless that brings you joy. Um, and you actually want to do it? The majority of us don’t. I don’t at least. But you have so much time to go do what you do want. Nobody can write the book for you. Nobody can, you know, create that piece of art that’s from your hands. Ai is going to enable you to have more time to go do the things you want to do.

Matt: Like our podcast is a great example, and that’s kind of why we coach people. Like, okay, there’s a lot of AI platforms and tools for a podcast, specifically for blog writing, all these other elements. And when you start to remove all these things that are tedious, right, monotonous, they aren’t the fun part.

What that actually ends up doing is now you freed up an extra hour or two, which can make a world of difference for you to focus on what you actually love, which is hosting the podcast, which is coming up with creative ideas on stories. And how are you going to what guests are you going to talk to and how are you?

What networking event are you going to go to promote it? Or I mean, there’s so much you could do that’s just a better use of your time. And that’s where I feel like AI is, is you are missing the boat entirely if you’re avoiding it for ego, for nostalgia, for fear, or just a general misunderstanding of what it is.

Um, you are missing the boat big time. Because that that to me is that’s the opportunity, especially for business owners who need that help with the budget. One last thing I want to ask you is, like what? If you because I know there’s a lot of different platforms you could recommend, but what what nudge or supportive direction would you, would you push our, our our business owner who’s like, okay, I admit maybe I’ve been reluctant. I want to try it. How where should a business owner start utilizing? I, I don’t know if that’s a platform or a process or a certain area of their business, but where would you what’s a safe, comfortable place for them to start?

Shawn: Yes. So the very first thing I would recommend is just go play with it. There are so many free platforms to start with. Chatgpt right. It’s free. Go play with it. Everyone’s using it. Just have fun with it. That’s to get yourself normalized to it. But if you want to use it in a very strategic way, um, we have a platform that we recommend to everybody that’s a big alternative to ChatGPT, and it’s called Magi. You can find it if you. I’m sure there’s going to be a link somewhere. Yeah, we.

Matt: Use it as well. You’ve turned us on to it. It’s fantastic.

Shawn: So um, or you can go to our website forward slash I um, but it, it is really powerful in the way that it organizes your information. It’s protects your information.

So the thing with Magi is it leverages GPT four. It’s built on the API, um, OpenAI’s API, but you also have other learning platforms that you can use. So there’s cloud, there’s Leonardo for image generation. There’s so many other things. Um, they don’t save your data, so they don’t allow other people to have access to your data when asking prompts like a buffer. So there’s a proprietary security there, which is really key.

So, um, you can build brands out. So you know how I was saying, like, here’s my personality, here’s my information. You can have that saved in as a brand voice. Um, you can add team members to it.

So if you have Vas or any type of like marketing assistance or anything like that, you can give your chats, access, um, your vas access to your chats. Um, and I really like that because you only have to do the work once. You don’t have to have a VA redo the work of seasoning an AI. It’s here’s my AI.

Now go ask it questions because I’ve already seasoned it. And then you can create custom personas. So we’ve created custom service reps where we give all our SOPs, all of our, um, responses to emails, etc. and now instead of people emailing us for like support at our email, they’re speaking to this AI chatbot who has all of the information anyway. So there’s some really cool things that are, um, that you can leverage with Magi that I recommend. Just go to hasten Q, h, e s and

Matt: And we’ll have the link in the show notes as well. Sean thank you so much man I, I love nerding out. My wife is she is hardcore I mean hardcore into crafting. Um, and so that’s that’s her jam. She’s crafting crafting crafting. And one day she came downstairs. She’s like, are you ever going to get up off your off the couch? It’s been like two, two, three days. You’ve been sitting there on your laptop.

And I said, uh, I said, Wendy, you have crafting, I have nerding. That’s what this is. This is nerding. And I feel like it should be. It’s, you know, probably a national pastime, I think, for you and I. It definitely is.

Very much so. Um, I love talking about this nerding out about it, whatever you want to call it. And I feel like it definitely inspires me doing what we do. Um, sharing this information, the things we learned with business owners, because it really is a game changer. You know, 51% of businesses go out of business their first 3 to 5 years.

I think that would be a dramatically different number if people took advantage of some of the free tools that they can use that are not hard to use, and they’re actually pretty fun and pretty cool once you get into using them.

Shawn: So and thank you for sharing that with this case study. There’s a company that was just started this year. They’ve surpassed $2 million and it’s two people. But all they’re doing is AI. Their AI is doing all the work. So if you can leverage the heck out of AI, there’s.

So much opportunity.

How to Start a Podcast for Your Business 

How to Start a Podcast for Your Business with Kevin Chemidlin

Wondering how to start a podcast for your business to bring in more customers and spread your message further?

Podcasts are getting more and more popular. They’re a great way for businesses to connect with people and share something valuable.

They help show off your unique style and honesty, and if you do it well, they can make your brand stand out as a top player in your field.

In this episode of The Midwest Mindset Podcast, host Matt Tompkins teams up with Kevin Chemidlin from Grow the Show. Together, they reveal effective podcast strategies to achieve business success.

Midwest Mindset_ Business podcast

Monetize your Podcast

First off, remember this: a podcast is like any business. Do it right, and you can make money from it.

The big question is: how do you turn your podcast into a source of income and grow your business at the same time?

Take Kevin’s example. He started with a podcast about his city, Philadelphia. People loved what he shared, and he saw a chance to earn from his podcast.

Think of your listeners as your customers. Their interest in your podcast is what makes it profitable.

The more they interact with your podcast, the more opportunities you have to make money.

So, how do you keep your listeners hooked? Offer them content that they find valuable and relevant.

When your audience sees the value in your podcast, they’ll likely support it.

A Winning Podcast Strategy 

To both make money from your podcast and attract customers, you need a smart strategy.

Kevin, with his years of podcasting experience, figured out that it’s not just about being consistent. While regularity matters, having a solid plan for your podcast is crucial.

So, what’s the trick to making your podcast profitable? What’s the winning formula?

Why Every business should have a podcast

Starting a Podcast for Your Business 

If you’re thinking about launching a podcast for your business, here’s the strategy you need to get going:

Be Unique

Don’t just be another podcast. Make yours unique. Offer something different that matches your brand and connects with your target audience. Being different sets you apart from other podcasts in your field.

Be Specific

Instead of trying to please everyone, concentrate on a specific topic or group of people. This makes your content more relevant and interesting to your audience. Talking directly to them personalizes your show and makes it more attractive.

Just Start

Simply start.

The beginning is often the toughest part, but don’t let fear or hesitation stop you. Remember, all successful podcasters started as beginners. It’s about taking that initial step and being willing to learn as you go.

why your business needs a podcast Two Brothers Creative

Repurpose Your Content

Podcasts aren’t just about audio anymore. With the rise of video podcasting, listeners can now choose to watch their favorite shows. Adding video to your podcast isn’t just keeping up with trends; it’s staying ahead.

But don’t just stop at a video podcast. The real power of podcasts is their adaptability.

Turn your video episodes into various formats to reach more people on different platforms, making the most out of your content.

For example, convert your video podcast episodes into YouTube videos. It’s a great way to reach people who primarily use YouTube.

You can also edit your episodes into shorter clips for social media platforms like TikTok and Instagram. This makes your content easy to consume and share, helping your podcast reach a wider audience.

The Power of Blogs

A great method to reuse your content is by creating a blog post from your episode. This not only adds extra value for your listeners but also appeals to those who prefer reading, enhancing your website’s SEO in the process.

Keep in mind, different people enjoy content in different ways. While video is impactful, there’s always a group that prefers audio-only.

So, if you can only provide audio versions of your episodes right now, go for it. It’s about reaching your audience in the way they like best.

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The Power of Solo Episodes

Solo episodes are becoming popular in the podcast world, traditionally dominated by interviews and conversations. They offer a special opportunity for the host to directly connect with the audience, creating a more personal bond.

Efficiency Benefits

Solo episodes are time, money, and resource savers. You don’t need to align schedules with guests, simplifying the production process.

Focused Content

These episodes often deliver concise, targeted information. This is perfect for listeners who have limited time and prefer to get to the point quickly.

Demonstrating Your Knowledge

As a host, you have a lot of knowledge and insights. Solo episodes are an excellent way to display your expertise and position yourself as an authority in your field.

Engaging Your Audience

Solo episodes also offer a platform for deeper audience engagement, as listeners feel they are having a one-on-one conversation with the host.

How to Start a Podcast for Your Business with Clear Metrics

Using metrics is crucial for tracking your podcast’s performance and understanding your listeners’ interests and habits.

Actively seek feedback by conducting surveys or running polls on social media. Pay attention to which episodes are most downloaded or shared – these are topics that really connect with your audience.

Launching a podcast for your business is more than just recording talks. It’s about adopting a strategic method, underpinned by specific, measurable metrics.

How to Start a Podcast for Your Business with Two Brothers Creative

Ready to achieve business success with video marketing? We are here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy.

How Project Management Software Improves Productivity

How Project Management Software Improves Online Team Managing

In the fast-paced digital era, the traditional boundaries of office spaces have dissolved, giving rise to a new era of online team management systems. 

As organizations embrace remote work, effective collaboration, and streamlined workflow software have become necessary for team management.

The demands of online team management systems are unique and characterized by virtual collaboration, constant communication, and the ever-present challenge of maintaining a cohesive and productive unit.

Project management software emerges as the ideal solution, offering a suite of features carefully crafted to address the intricacies of modern teamwork.

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Project Management Software: Making Teamwork a Breeze, Anywhere!

It is not just about keeping tabs on tasks; it is your secret weapon for making teamwork feel like a walk in the digital park, no matter where your team members are stationed.

Team Workflow Unleashed: 

In the digital workspace where teammates could be in different time zones, project management software becomes your ally to keep your team organized.

Imagine Gantt charts and Kanban boards as your guide maps, helping you see who’s doing what, when, and where. 

A Gantt chart is a visual timeline that showcases project tasks over time. Meanwhile, a Kanban board is a visual task management tool that locates work on a board with columns.

The specific characteristics of Gantt charts and Kanban boards make them one of the top tools that you will find in project management software.

Taking advantage of them will take you from brainstorming the next big thing to getting to the finish line while sliding through the project smoothly.


Remote Teams, Meet Your New Coworker: Collaboration Tools

Now, the real heroes: collaboration tools for remote teams. 

When you can’t just swing by your colleague’s desk for a quick chat, these tools bridge the virtual gap and make you feel like you are all working from the same office. These are some Collaboration tools for remote teams:

Chat Anytime, Anywhere

Instant messaging and discussion threads are tools that help better communication even with the distance.

Collaborative Docs

Suppose your project has this document that needs everyone’s touch. Enter collaborative editing! Google Docs or Dropbox Paper are tools that promote collaboration.

Virtual Coffee Breaks

Video calls aren’t just for meetings; they’re your virtual icebreaker moments. A key tool if you need a quick catch-up or just want to see a friendly face. 

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Benefits of Using Project Management Software

Here is the lowdown on why your team needs this digital ally.

1. Improved Communication.

Bring your team on the same page by using project management software. No more lost-in-translation moments, just pure, unfiltered communication.

2. Enhanced Collaboration.

Project management systems turn your teamwork into a smooth, synchronized workflow. With shared workspaces and task assignments, you turn activities into a team effort where everyone knows their moves.

3. Data Analytics and Reporting.

Here is where it gets better: data analytics and reporting. Project management tools give you that power. Dive into team performance and turn those insights into action plans. 

4. Business Workflow Automation.

Say goodbye to the manual grind. Project management software takes care of the routine so you can focus on the tasks that matter most.

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Future Trends in Project Management Software

As we enter the technological evolution, the future of project management software is shaping up to be an exciting ride. Here are some trends that might just redefine how we manage projects and teams:

Workflow Automation 

With the next wave of project management software, we expect to see more optimized workflow automation. This means routine tasks, from assigning duties to tracking progress, will happen like clockwork without you lifting a finger. 


  • Time-Saving
  • Error Reduction
  • Focus on Creativity

Collaboration Tools for Remote Teams

Collaboration tools go beyond video calls and emails. The future lies in seamless integration, real-time collaboration, and tools that make you feel like your teammates are just a desk away, even if they’re not.

How to Use YouTube for Business and Make Money_ marketing secrets

Key Features

  • Virtual Workspaces
  • Integrated Communication
  • Time Zone-Friendly

Team Workflow

The concept of team workflow is evolving beyond mere task lists. Modern project management software is set to understand not just what needs to be done but how tasks interconnect and influence one another.

Features to Look Out For

  • Dependency Management
  • Adaptive Planning
  • Visual Workflow Mapping

AI-Powered Insights.

The integration of artificial intelligence will provide predictive analytics, offering insights into potential issues before they become full-blown problems. 


  • Risk Mitigation: Identify potential risks and bottlenecks before they impact your project.
  • Resource Optimization: AI-driven suggestions for optimal resource allocation.
  • Data-Driven Decision Making: Move beyond gut feelings—let the data guide your choices.
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How to Set Up Project Management Software for That Sweet Workflow Automation

As previously mentioned, an automated workflow is like the little bits and pieces working on autopilot while you can focus on bigger tasks. But how do you set up your automation for success?

Choosing the Right Project Management Software

First things first, pick your project management software. Consider what your team needs, whether it is collaborative features, task management, or the extra help of automation.

Getting Your Team on the Same Page

Now, onto onboarding. It’s not just about downloading an app; it is about getting your team to understand it and feel confident. 

Hold a virtual huddle, show them tips and tricks, and let them know this is not just a tool; it is their ally.

Setting Up Workflow Automation

Start small, don’t try to automate everything before knowing the basics. Identify repetitive tasks that are often forgotten and let the software handle them such as regenerating due dates, clearing tabs weekly, and sending reminders or notifications.

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Popular Project Management Software Options

Now we will dive into the popular Project Management Software options out there. Just remember that the better choice will always be the one that aligns with your team’s needs.


Trello is the laid-back, easy-breezy taskmaster of the bunch. Drag, drop, and watch your to-dos move effortlessly, as is one of the most user-friendly.

Perfect for visual thinkers who want to see their progress at a glance. It’s like organizing your tasks with digital post-its, but digital.


Next in line, we have Asana. It’s an all-in-one organizer with tasks, timelines, calendars, and more. If your project had a personal assistant, it would be Asana.

You create tasks, assign them, and set due dates. Your team will be synched and on top of their game. This works perfectly if you prefer following a list or going from point A to point B.

Then, there’s This is the best option if you enjoy color coding, as it has colorful boards, customizable workflows and integrations, and more.

As it has a ton of tools available, you’ll thrive using if you are a Small Business Owner, a Cross-Functional team, or an Entrepreneur.

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Last but not least, we’ve got ClickUp the “all included” productivity tools. It features tasks, docs, goals, time tracking, and more. It is the go-to for teams that want it all in one package.

Also, it will be the best option for teams that need flexibility and sometimes, need to move with the flow.

Regarding the Project Management Software you chose, elevate your team’s potential, break down virtual barriers, and transform the way you work together. 

After all, in the world of online team management, the right tool can make all the difference between chaos and cohesion, between missed deadlines and victories.

Contact Two Brothers Today

Unleash the full potential of your creative endeavors, streamline workflows, and watch your campaigns soar to new heights.

Ready to elevate your marketing game? At Two Brothers Creative, we’re not just passionate about what we do; we like to share our knowledge with others and help their business grow. 

Unlock the full potential of marketing for your business growth.

Keys To Video Marketing for Small Business Success

The Power of Video Marketing for Small Business

How can you implement a video marketing strategy that actually works for your company?

While the internet is full of information about tips and tricks to make your content go “viral”, is that really what your business needs?

Your goal shouldn’t be to go viral, but rather to reach the right people in the right way. 

In this Midwest Mindset podcast episode, the Two Brothers Creative team will give you the keys to making engaging content and the best video marketing tools and techniques to reach business success and visibility.  

Keys To Video Marketing for Small Business

Video-Based Content

If you are not doing video marketing, then you are not doing marketing as well as you could. 

We are living in a ‘video-based’ society, where every media platform is, in fact, a video platform. 

Just think about it: today, people are more likely to purchase a product if they’ve watched a video about it. 

Read Full Transcript

If there’s no video, chances are, they’ll scroll past your product without giving it a second glance.

That’s why crafting a successful marketing strategy today necessitates the integration of video content. 

How to Craft a Good Video Marketing Strategy

Now, all this being said, video content is not just about making videos for the sake of it without a reason. 

The content you produce for your brand should resonate with your audience and provide them with value. 

How can you deliver true value through your video-based content?

Midwest Mindset_ Keys To Video Marketing for Small Business

Quality Comes First in Video Marketing

With the internet filled with content of all types, people create value and substance. As consumers, we are all tired of empty and unreliable content.

That’s why quality should always take precedence. While jumping onto trends can be important, creating a high-quality video content is a process that requires intent, effort, and attention to detail. 

Your content should reflect your brand, be aesthetically pleasing, but also resonate deeply with your audience and bring them value.

So take your time and make something that really looks good.  

Choose The Right Kind of Video Marketing

The video format that you use and the platform you choose to upload it to will be the vehicle for your content to reach the desired audience

Understanding your audience is the first step to choosing the right vehicle for your content. What kind of videos do they enjoy? Are they fans of short, snappy clips, or do they prefer longer, more detailed content? 

Which platforms do they frequent? Are they on Instagram, YouTube, or TikTok?

Also, it’s essential to understand their interests and preferences to make content that satisfies these needs. Are they looking for educational content, product reviews, behind-the-scenes peeks, or entertaining skits? 

Keys To Video Marketing for Small Business Nebraska

Video Marketing and SEO

While written content continues to play a crucial role in digital marketing, it’s increasingly becoming essential to couple it with a robust video strategy. 

Video SEO (search engine optimization) is all about optimizing your video content to be indexed and ranked on search engine results pages for relevant keyword searches. 

Make sure to implement your keywords into your content the same way you would for blogs and website copy. 

Create True Value

How can you create an engaging story that makes your audience stick around and actually watch or listen to it?

The Hook – Captivating Your Audience

The first few seconds of any interaction can make or break the audience’s interest. Start with a powerful statement, an intriguing question, or a compelling visual that grabs their attention instantly. 

Create an opening that piques their curiosity, urging them to pay attention for what you have to offer.

Easy box_ Midwest Mindset video marketing Omaha

The Story – Engaging Their Interest

Once you’ve hooked your audience, it’s time to reel them in with an engaging story. 

This could be a story about your brand’s journey, a customer success story, or an anecdote that illustrates the value of your product or service. 

Remember, a good story is not just about telling; it’s about showing. Use vivid descriptions, emotional appeals, and relatable characters to evoke emotion. 

The Call to Action – Fostering Engagement

After capturing their attention and engaging their interest with a compelling story, it’s time to direct your audience toward the desired action. 

This is where the ‘Call to Action’ (CTA) comes in. Be clear and direct about what you want them to do next – whether it’s signing up for a newsletter, buying a product, or sharing your content.

Podcast Strategy: Video Marketing for Small Business Visibility

At Two Brothers Creative, we deliver value and engage our audience by recording our podcast sessions in video format. 

This allows us to produce a wide array of content from just one session. The dual-format approach caters to different audience preferences; it also allows us to make shots, reels, blogs, TikToks, and more.


Working With Professionals

Working with professionals who know what they are doing and know how to be good storytellers is key to your video marketing success. 

If you don’t have the time, the expertise, or time to craft compelling content, then let an expert help you out. 

Engaging the services of a professional agency can prove to be a smart investment in the long run. 

While it may seem tempting to handle everything yourself, areas outside your expertise could bring less-than-desirable results. 

An experienced agency, on the other hand, can provide high-quality work more efficiently and cost-effectively.

What Does Two Brothers Creative Do?

At Two Brothers Creative, we believe in empowering our clients through knowledge. Our services go beyond merely executing tasks for you; we educate you about the processes and involve you in the content creation process. 

Our goal is to equip you with the skills and knowledge you need to tell your own compelling stories.

Whether you choose to continue with our services or decide to implement what you’ve learned independently, we’re committed to providing value either way.

Video Marketing With Two Brothers Creative

Ready to achieve business success with video marketing? We’re here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

Midwest Mindset: Keys To Marketing Video that Works

Keys To Marketing Video that Works

This is a written Transcription for the Midwest Mindset episode: Keys To Marketing Video that Works

Keys To Video Marketing for Small Business

Full Written Transcript of The Episode

MAtt: Every social media channel is now a video platform. Video is dominant and it’s not going anywhere. If you’re not doing video, then you are not growing your business like you could. On this episode of Midwest Mindset, we’re going to give you the three keys to a marketing video.

That actually works. Hello and welcome back to.

MAtt: Midwest Mindset, the podcast that makes marketing simple and easy to do for any business. I’m Matt Tompkins of Two Brothers Creative, where we believe that every business deserves affordable and effective marketing.

Yeah, that’s just what we believe. It’s what we stand for. It’s our code. It’s our code motto. Yeah. Creed, Creed. It’s our creed. Yes. You were a big Creed fan. Ah, yeah, I love Creed. I mean, Creed is great. Creed is great. I don’t know why people criticize Creed. Why? I don’t get it. Yeah, neither do I.

Austin: His voice is incredible. Yeah.

MAtt: It’s like. It’s like Pearl jam part two. Who? What? Why are we judging you?

Austin: No. Yeah, yeah, I’m with you.

MAtt: Yes. Things got weird when you, like, fell off a building and China or wherever he was. And then the whole religious thing kind of got mixed in there.

And I don’t know what’s going on with that. I don’t care. People who I don’t get, people still say.

Ben: They’re like a Christian rock band.

Austin: You know that one of the.

MAtt: No.

Austin: He left he. No, he never was. That was like all.

MAtt: His dad was like a pastor or something. And he, like, rebelled against that by not doing the opposite of that. And then I think eventually he returned to his faith.

Austin: But like the last time I saw him, he was like a mug shot and he was like poor and basically homeless in Florida.

MAtt: I got to meet Scott Stapp.

Ben: I’ve met him. Great.

MAtt: You did? Yeah, I’ve met Scott Stapp. So when I used to do, I was the voice of Sturckow for like seven, eight years. So I introduced all the bands on stage, right.

Read announcements. So people hated me when I’d be like, hey, sorry, but there’s a rain delay. You know, uh, that guy was that guy. Um, and I’m standing there one day, and so a friend of mine, she loves Creed. So I got her tickets, and we’re standing in, like, backstage right next to the stage. She smokes, so she pulls out a cigarette.

She doesn’t have a lighter, and I’m like, well, shoot, I don’t have a lighter either. And then all of a sudden this hand pops in. He’s like, hey, here you go, lighter. And then lights a cigarette.

We turn around, it’s Scott Stapp, and we start talking to him. He’s literally probably top three most nicest celebrities I’ve ever met. Like Bob Saget was one. He’s the nicest. Like, Bob Saget was just incredibly nice. And I would put Scott Stapp up there at number two. Incredibly nice dude.

Austin: He still went to the bar and had a beer with Bob Saget. Yeah.

Ben: Um, Scott Stapp still has a great voice. Still singing really well, dude. Yeah.

MAtt: There for that album that came out, that broke. That album is great. Oh yeah.

Ben: They had the first.

Austin: Real quick though.

Ben: Have you the Creed podcast?

Austin: Because I got a, I got a welcome to Creed.

MAtt: Welcome to the Creed fan club podcast.

Austin: One of the best sketches, um, in my opinion ever is MADtv, the Creed sketch. And they changed the song to My shirt’s wide open and he’s on a cliff. And the guy, like, playing him. It’s his shirt’s wide open. Blowing in the wind. Yeah, it’s it’s hilarious.

MAtt: All right, so it’s time to introduce everybody and then get into today’s episode. Uh, up first we have, uh, Ben Tompkins. Ben looks like the kind of guy who owns a bowling jacket and bowling shoes. He wears them all the time, but never goes bowling.

Ben: I think bowling shoes are an underrated shoe. They are very comfortable. And I can just slide. You can.

MAtt: Slide? Yeah, I just.

Ben: Get a good momentum going. And I run down the hall and slide the rest of the way.

MAtt: Slide saves you a lot of time when you’re sliding because you have to walk. It’s nice. Exactly. Yeah. Uh, bowling shoes are weird. That’s weird that we share shoes.

That’s just kind of an odd thing. And then the bowling balls, too. I, you know, you’re eating. You’re eating fingers.

Fingers sticking in a random three holes and then keep eating, eating, eating. It’s just kind of what were we thinking?

Ben: Think about when.

Austin: You used to be able to smoke, too. Oh, yeah. So then you’re adding the cigarette smoke on top of it.

Ben: Yeah. Bowling alleys.

MAtt: Like I think back to bowling we did because we were on the radio show. We hosted a weekly bowling league. I look back at it and I’m like, how did I not die? Like, yeah, you know, I mean, that’s just all right. So up next we.

Austin: Have Covid started.

MAtt: Up. Next we have our producer extraordinaire, uh, Myron McHugh. Myron, he looks like the kind of guy who hums Britney Spears songs annoyingly loud at work every day.

Ben: But then when you call him out on it, he’s like, no, I wasn’t. Yeah, he denies it.

Austin: Denies denies it. Yeah. He gaslights.

MAtt: Mm hmm hmm hmm hmm.

Ben: That’s oops. I did it again.

Austin: That was.

MAtt: Oops. I did it again. And, uh, last but not least, we have Austin Anderson.

Austin, uh, he’s the kind of guy looks like the kind of guy who he can, knows what type of wood it is simply by smelling it. Yeah. You do, I love that. Yeah.

Ben: Yeah. You definitely.

Austin: Look, I’m gonna start pretending I have that power. Just that you start smelling wood.

MAtt: Unintelligible.

Ben: That’s an oak, you know?

MAtt: Yeah. People will believe anything you tell them. I’ve told people a lot of fables.

Austin: Just to see when.

Ben: You call them fables and you call them fables, it’s not as bad as if you’re like, say, they’re.

MAtt: Not lying. It’s just a fable.

Ben: It’s a fable.

Austin: Fable sounds pleasant. Thank you.

MAtt: Yeah, well, thank you for lying to me. All right, so today we’re talking about the three keys to a marketing video that works. Now, guys like marketing, uh, on social media, every social media platform, as I mentioned in the intro, is a video platform.

Now, um, I want your take on, like, how you see video. Uh, just it’s everywhere. I mean, you talk about reels on Facebook and Instagram Reels or, you know, vertical shorts on TikTok, which is just a dominant video channel. You have YouTube with, you know, the regular videos and the YouTube shorts, uh, just blown up in the last three, four years.

Covet especially was like a, uh, accelerant added to this because I already needed video because you couldn’t meet in person and do all that. We do have our meetings by video now, you know, on zoom, uh, probably most of our meetings.

So video on social media, though, with marketing in particular, uh, what are you guys seeing as like the fails and the successes.

Ben: I think I mean, it’s a it’s a personal connection. I mean, you have this a way that it’s almost like you’re talking directly. To the customer, or the customer is talking directly to the business or whatever.

So it’s an opportunity to build that unique personal connection, probably more so than any other form. But I would say the oversaturation and just not going into it with a good strategy, it’s so easy to say, well, it’s just a simple video. I’ll pull up my phone and just and record something.

And if you have bad lighting, bad angles, bad messaging, um, it needs just as much practice and rehearsal as other things. And we’re going to get.

MAtt: Into that today. A lot of.

Ben: Businesses don’t put that time into it.

Austin: I don’t think that people like everyone’s making videos. Right. So it’s oversaturated. Um, but a lot of people don’t realize how much work goes into making really good videos with the lighting, with the camera, with the editing. Um, you know, I think a lot of people don’t have an understanding of, um, how long it really takes to edit something that’s really good. If you want something long, it’s the.

MAtt: Time and intent and effort to make something good that’s going to actually work, to do it right, right, right. To do it right. It takes work. So let’s get into some of the things like the statistics on video are crazy. I don’t have them pulled up in front of me right now.

But like I mean, it’s like something like, you know, 76% of consumers watch a video over reading, like people only read for 26 seconds and then they start scrolling, you know, and videos are I think it’s like 70 or 80% more likely to buy your product if you have a video. And if you don’t have a video for your product, most people will just skip. It’s like 77% will just skip the product entirely. If you don’t have a video for.

Ben: It, I would say. I mean, that’s 100% true and video is definitely the dominant form here. But that doesn’t mean to just nix the written word.

MAtt: No, we’re not because.

Ben: You need it. You need to know, I mean, your ideal customer is they might prefer that reading aspect. You need more than video. But yeah, you do need both. I look at that.

For me personally, Twitter is just a gold mine of entertainment and hilarity and all these things, and I much prefer reading those things than just watching a video personally. But that’s me, who I am, and there are a lot of other people.

So identifying who your customer is is the first step in knowing like what types of videos, what should I do with the written word, that kind of thing. Well, you have to.

MAtt: Yeah, you have to have both. So the written word and video both are scanned by Google. So search engine optimization, let’s say you type in a search for like cupcakes and you’re based out of here where we are Omaha, Nebraska. So you need written content for cupcakes and you need video content for cupcakes. And you know, we’ve talked about how podcast is like the most affordable and effective marketing tool.

That’s because if you do a video podcast, you get a video, you get audio, which is also search accounts for your your search engine results on on Google. And you get you can pull it into a transcript.

So you’ve got a blog and you can create all these video shorts from it. I mean, that’s what we do here for for our clients at Two Brothers Creative. Um, but it is you can get so much like ten x value out of just one 20 minute podcast episode, you know, um, so that’s why it’s super effective.

But you do need both. You have to have the written. You have to have the video. Yeah.

Austin: Um, I just think that with, uh, you choose video over the written word, if you really want to convey a certain tone, you know, because a lot of times, uh, if you read it, people will put their own tone to it. So I think if it’s really important with, like, how you want it to sound.

Ben: And I just think that today with AI and how AI is incorporating now into video production and with written the written word, there’s just such a tremendous opportunity. When you have a good writer, that good writer can just well, do be so effective. And same with a good video editor.

So you have like I who’s editing videos now, that’s going to be a very basic fundamental edit as opposed to if you have an actual video production guy or person, woman, uh, animal, anything, uh.

MAtt: Magical beast.

Ben: Um, who can actually put in the, the flair and the things that are going to attract and create that tone, then it’s going to be so much more effective.

MAtt: So like the template for us is like, okay, let’s say you want to do something for content, right? Write it out. Right. Write it out. Boom. You’ve got a script and you’ve got that. You can turn into a blog, right? You can take that script. You can use AI as a tool. Say, hey, I want you to incorporate these keywords into what I’ve written. That way it has your voice as your perspective, your unique everything, right?

But it also is going to be factored in for SEO. Uh, then you have that script, right? It’s prepped. It’s ready to go for SEO. It’s a blog post. Take that, throw it in your phone teleprompter script, and you do that as a video. And then the video, you take that, that the script and you paste the script, you copy and paste it into the description on YouTube.

You add all the keywords in your tags, and now you’ve got a video and you’ve got a blog post, right? You’ve got written content. Then you can take an AI platform and you can take that blog and say, I want you to chop this up into seven Twitter posts, uh, one LinkedIn post, uh, one Facebook post, and boom, boom, boom. It’ll do it.

Now, those are rough drafts. You don’t actually use those rough drafts.

Austin: Very important.

MAtt: You have to go through them and edit them and add your perspective and make sure, because you don’t want to use AI for the final version of anything.

Austin: They love the word delve.

MAtt: Delve. Yes.

Austin: My God.

MAtt: So you have to go through, you have to edit it. But that is an efficient way for any business owner to get a bunch of content. Right.

Austin: And then remarkable how it. How everything weaves together. You can take.

MAtt: That video and then you can use it. There’s one, uh, a platform. It’s called opus. And you just upload the video and say, I want you to chop this into ten video shorts, vertical format so I can post them as Facebook Reels, Instagram, blah blah blah, boom boom boom. It’s going to edit it for you. It’s going to add the animated titles, and it’s going to rank the videos on how they would perform for SEO, for search engine optimization.

So there are ways you can I mean, what how much time is that going to take you an hour maybe. And now you’ve got an entire week or week’s worth of content. I mean, an hour or two for an entire marketing plan of content marketing plan for a week seems like a pretty good deal, you know?

So that’s kind of just a, you know, a format, a template that you can follow as a business owner. But let’s get to the three keys to making a marketing video that actually works. First up would be the quality of the look. So videos now are your first impression.

Um, one of my like pet peeves is how people, uh, don’t take into consideration how they look on zoom, you know, like there’ll be a, you know, from home and it’s just a crappy background. Um, you know, I’ve, I don’t have, uh, maybe we can post the food.

Austin: What about when they change the background? But it doesn’t work, so they’re just going in and out of.

MAtt: Yeah. And, like, don’t blur the background. Just just set yourself up so it looks professional and don’t use any background filter, any of that stuff, because that doesn’t look good. It never looks good unless you’ve got a green screen behind you that’s lit properly so it can key it in, and there’s no fuzz and all that stuff. It’s it’s not going to look good. Now that’s your first impression in every zoom meeting right.

So think of that. If you walked into an in-person meeting and it was just a shit show going on behind you, that’s the impression they’re going to have. So like my office and we could probably pull a picture for the video and throw it in here for this episode and if you want to see it. But like my office, I literally designed based on how it looks on zoom, because that’s where all my meetings take place and it works.

So I have a high quality background. I’ve invested time and effort and money into making this look professional and legit. So then when I’m going to a customer saying, hey, this is the quality of services we’re going to provide. I’m also reflecting that quality in the video.

The same premise is true for any video that you post on social media, right? So Ben mentioned, like, I’m going to grab my phone and do a quick little video. Now, you know, maybe behind the scenes stuff on TikTok works and performs. But like overall you want to look professional, right?

You don’t want to look, um. Too cold and, like, too polished, right? You want it to look real and reflect you, but get a ring light. It’s like 15 bucks. Yeah. Uh, shocking.

Austin: How inexpensive they are.

MAtt: It is. And they’re easy. I mean, in fact, I recommend getting two ring lights. You can do actual proper lighting. So it’s called the triangle. So you have like your key light in the front and you have your fill light over there.

So you have two lights lighting both sides of your face evenly. And then you have a backlight that’s going to light your hairline in the back. That’s proper lighting. And I mean, even if you did three ring lights, it’s what, 30 bucks now? 45 bucks, you know, so you need to light it. Well, pay attention to your background and what you’re doing now.

Phones today. Uh, the sensors have passed dSLR cameras like standard cameras. So if you have a new phone, you can use your phone. It’s just you need to set it up properly so it looks good in the back. It looks good in the front. You look good. It reflect yourself. Because this is the opinion.

This is the first impression people are going to have from you and it’s going to stick forever.

So if you want that first impression to be shitty, yeah, go out in the garage where you got freaking bunch of crap behind you and you’re walking around moving your camera. If not, then maybe, uh, maybe go for the professional look.

Austin: Or like the upshot, the classic upshot up the nostrils and everything. You’re like, my favorite is the 30 minutes.

MAtt: People who don’t know how to take a selfie, and they hold it way up high, and then they go, yeah, smile. And like, they’re cut off, like here and there at the bottom. I’m like, dude, what are you doing?

Austin: Yes. And stop taking headshots in the car and the bathroom.

Ben: I just throw.

Austin: Headshots in the car, like everyone, like for social media, their profile pic, there’s so many people. It’s just them doing a selfie in their car.

Ben: Oh, and the bathroom. I’ve seen a lot of bathrooms. Yeah, I.

Austin: Just don’t get it.

Ben: I don’t want to see yourself. There’s a toilet in the back.

MAtt: Yeah, I’ve never seen that. That’s new for me now.

Austin: That you know.

MAtt: Okay. So first tip, first key for a marketing video that works is the quality of the look. How does it look that first impression number two is quality of the content. What is in the video. Right. What is in the video. Is it substance that people want? I preach this regularly with clients and everybody because it’s true.

Um, you want to deliver something of true value, right? So let’s say you’re doing a podcast and an episode of a podcast deliver something of true value. Let’s say you’re doing a video for YouTube.

Are you delivering something of true value? That’s how you’re going to build trust with your customer, because your customer is going to say, wow, they gave me something that’s actually useful that I can actually apply to my life for free.

So that’s going to make them trust you. So then when they need to hire you for services, they’re going to think of you. They’re going to trust you. Right? So the quality of the content I think this is a big one, Ben, that like people skip right over. They don’t plan. They don’t think they just hit record and go.

Ben: Well, it’s like so many things in entertainment, acting, comedy. You see it on TV and you think, I can do that?

I tell funny stories with my friends, or I’m entertaining my my friends and I, we always have fun and, um, I’ll just get the phone out and just do the same thing. And as soon as you hit record, that all goes away because you don’t have the experience of the know how. You don’t didn’t plan, didn’t rehearse, didn’t practice.

Um, but it takes just as much work as doing any other profession. Yeah. You have to have that experience and know how before you do it. Or you have to find somebody who can help you and coach you and give you that experience.

MAtt: Yeah. And I think hiring a professional is what you need to do. And really you can hire people. It’s affordable. It’s not going to break the bank. But like just think about this.

This is an investment in your company that is probably one of the most important things you’re going to do. And if you go cheap or you try and do it yourself, I mean, we’re going to give you tips and resources in every episode of this podcast, but there is kind of a limit to what you can do, right?

Limit on time, limit on experience. You know, the limit on resources. So hiring somebody who’s a professional, who’s good at it, like, you know, I don’t know, two brothers creative and just tossing that out there.

But you know, you know, hey that’s us. I’m not biased at all. But you know, I mean, find it, find a marketing company or a production company that will help you with your budget, fit your budget, and help you do this. And then you can learn from them and maybe eventually start doing it yourself. Right.

So we’ve done that with a lot of clients or say, hey, we’ll do this for six months with you, get you all set up. But your foundation built at that point, you can decide, yeah, I want to continue with you guys doing it or I’ve learned enough and I want to do it myself, you know?

So, um, but the quality of the content matters. You have to put the work in on the front end, like, what are you going to talk about? What are you going to do? What are you going to deliver of true value? Um.

Austin: And I would say too, that with video, I think audio is more important than the actual quality of the video.

MAtt: I don’t know, the statistics may disagree with that. So 85% of people watch videos on their phone with the sound off. So the animated titles, you see, the captions are more important than anything you do. If you don’t have those, you’re going to they’re going to swipe on you. But it’s 85%. Yeah. So it’s crazy. Um, yeah. That blows.

Yeah. Audio does matter. Like people will forgive poor video quality. Sometimes they won’t forgive poor audio quality. If you’re doing a podcast, don’t just do it on your phone in your car. Because I’ve heard those and they sound terrible. Um, all right. Last key to a marketing video that works is the format hook story CTA. So what does that mean?

Okay, so you have a video, let’s say it’s 15 seconds. Well, in the first three seconds you have to grab their attention. You have to hook their attention. Right. So grab them a powerful statement, a question, something funny, something to grab their attention. And you have three seconds.

That’s the limit. Because if you don’t hook them they’re going to swipe. They’re going to go to the next video. Then you deliver the story. That’s the substance. That’s the content. Right.

MAtt: So it could be anything in the video. Here’s a tip. Here’s a technique, here’s a funny joke whatever. But that’s the story right? So you have the hook. You grab their attention, you drop the story in.

And then the last thing is a call to action or a CTA. What is your call to action? What do you want people to do after they’ve watched this video? You know, what is it? And it can be subtle. It could be kind of covert where it’s just maybe it’s your logo animation.

You just want to brand your company. We do that a lot with clients, or I just want you to remember and recall my company and that we gave you something to value in this video.

Or it could be, uh, you know, click on the link and do this, or go to my website or buy my, you know, new, uh, slippers that are made out of human hair. You know, I mean, it could be anything.

It could be anything. Uh, so hook story, call to action format. So those are the three keys to a marketing video that works. Guys, do you have any other bonus tips you want to share?

Ben: Um. Just I don’t trust creative people. I know we get we.

Speaker4: What what I.

Ben: What I mean by that. What I mean by that is when we give a hard time sometimes that you can’t all be creative, that sometimes we just rely too much on creativity and that’s not enough.

But in this day and age, when you find a truly good writer, a truly good video editor, a truly good person who can help create that content, that person is more valuable in the long run than just about anything else.

And the opposite of that what companies are doing now, there’s they’re relying on the quick and easy fix of AI and those things where if you find somebody that can write a good script, that good script could pay dividends for years and years and years. If you find somebody who can edit good videos, those quality videos.

So the relying on truly creative people, I know that’s a broad terms and category, but that, you know, putting investing in that is a very, very good investment.

Austin: Yeah, I would say that, you know, when you say truly creative people, it’s the people that have made that certain thing their craft and have worked on it for years and like, like their passion.

Because what I’ve seen from experience is big corporations hiring just, you know, some 20 year old kid basically who’s like, oh, I’ve seen a lot of movies. I want to be a video editor. Or and they can get him for like 14 bucks an hour, but he really has no idea about like audio and lighting.

Ben: He’s young, he’s on social media, so he must know.

MAtt: So many businesses make that mistake. And it drives me crazy where they hire somebody who’s like 23 and they’re like, oh, they’re on TikTok. They’re on social media, therefore they’re a social media expert.

No, they are not. I mean, we don’t do this with anything else. No, we don’t say, oh, yeah, I see how they constructed that house.

I’m going to go build my own, you know, or it’s like, oh, hey, uh, you’ve taken a poop on a toilet. Why don’t you come over and fix mine? Like using the service doesn’t mean you know how to create the service.

Ben: I guess I maybe an additional step to bring it back to video is trusting a person and finding a person who is a good video editor. A good writer that’s going to help you in the long run.

I mean, don’t time waste, don’t spend. If you can’t do it yourself like we’ve talked about before, you can’t do everything if you’ve never written scripts before, if you’ve never edited before, might not be the best idea for you to dive into it on your own.

MAtt: Yeah, no 100% agree with that. You have to put the time in the work in on the front end to make it work to do it right? Right. Uh, well, cool.

Thanks for joining us here today on this episode of Midwest Mindset. As always, we have free resources for you, something of true value as we were just talking about in the show notes. Just click on the link and download it for free.

Or you can find out more about us and two Brothers Creative at the Content box. Com


What Success Looks Like in Nebraska With Harrington

What Success Looks Like: Not  All Business Paths Are the Same

What does success look like for others? Is there just one unique path to achieving business success in the state of Nebraska? 

We often believe that to become a successful entrepreneur, we must follow the same steps as others, but this is a complete lie!

In this Midwest Mindset episode, Shane Harrington from Club Omaha joins Matt Tompkins to discuss his success story and how he overcame, against all odds, all the challenges along the way. 

What Success Looks Like in Nebraska

What Success Looks Like for a Business Owner

Did you know that, of the roughly 32 million companies in the United States, only 6% of them are ever going to reach $1 million in revenue? 

Of course, success is not only measured by money but also in happiness and satisfaction with your occupation, but it’s sure nice to have a million dollars, or more, in revenue. 

Read Full Transcript

For Shane Harrington, success meant breaking everybody’s expectations of what an entrepreneur was, redefining the industry, and finding happiness in what he did. 

Success for business owners comes in different shapes and colors, and there’s no set-in-stone way to achieve it. 

Shane Harrington’s History 

For Shane Harrington, success came a little differently. Operating in the adult industry, a realm that still carries a taboo for many, has presented its fair share of challenges.

You see, Shane’s childhood wasn’t all that easy, with no one believing in him; in fact, it was quite the opposite. He even got voted most likely to go to prison in a school.

Growing up, Shane was led to believe that success only came by following the established path – going to college, doing things by the book, and settling for a modest business. 

However, he soon realized that life had much more to offer and that this path isn’t for all; that there are other protocols and ways to achieve triumph and make money.

Club Omaha Shane Harrington

The First Million

One of Shane’s biggest blessings was also one of the scariest moments of their business life. 

The story begins with his ex-wife posting spicy pictures on an adult website, with his help, of course. 

This was going great; he had the money and the comfort he needed at the moment; however, when his ex-wife published a nude picture in a bar, this really started to go south.

As you can imagine, this caused quite a stir, and the citizens of Lincoln tried to find her for public nudity. At that moment, it may have seemed like everything was falling apart.

The Beginning of Club Omaha

Amidst the chaos and controversy, something incredible happened: people started calling left and right, eager to get an interview with Shane and to see more content. 

This was the turning point, the spark that started it all. From this point on, Shane decided that it was time to start his entrepreneurial journey and continue down the path of adult content. 

Soon, with his newfound success, he was quick to achieve his first million dollars in this business. The rest is history. 

Make the News

If we can learn something from Shane’s history, it’s that success can come when you least expect it and being prepared to seize the momentum is crucial. 

For Shane, this meant understanding how to navigate the attention his case was receiving in the media.

So, how can you make the news? What guarantees visibility and recognition?

Sex Sells

While it may not be suitable for every business, Shane’s experience in the adult industry demonstrated that tapping into a controversial or taboo subject can generate attention. 

Nebraska Business success

Go Against the Grain

To truly stand out and make headlines, businesses often need to think outside the box and challenge the status quo.

Stand Out

Differentiating yourself from the competition is critical for gaining visibility. Whether it’s through innovative products or services, exceptional customer experiences, or a compelling brand story, finding ways to stand out will make you more newsworthy.

You don’t need to be as wild and out there as Shane; this is what worked for him; the important thing to make the news is to shine a light on the attributes of a business that make it different from the rest. 

What Success Looks Like When Delegating

What makes a successful and long lasting business? How can you make sure that your initial success only keeps growing?

Shane learned that delegation was an essential part of business success.  This means finding, training, and working with people who are the best at what they do.

You want the best players you can find for your team, but it’s not just about their skills. It’s about how well they work together. 

You know what they say, “Teamwork makes the dream work.” Your team is everything; they will be the ones to do the tasks you don’t have time for, and you want to make sure they do them right.

Remember, success doesn’t happen overnight. It takes time, effort, and a great team to build a business that lasts. 

So, focus on finding the right people to delegate to, treating them well, and working together towards your goals. That’s the real secret to a lasting business.

Shane Harrington and Two Brothers creative_ success in business

What Success Looks Like When Changing the Industry

One of the keys to becoming a successful entrepreneur in Nebraska, or everywhere else, is not just doing good business but having a motivation and a desire to help and change for the better. 

Shane harbored a vision: to transform the industry into a better place for all women who were a part of it, a safe space where they are now able to work, earn good money, achieve their careers and dreams, and invest in their future and their lives. 

Learn Everything

To truly be a successful leader and entrepreneur, you need a comprehensive understanding of the industry. This meant learning about every role, every process, and every challenge.

From entry-level positions to top management, Shane sought to understand the intricacies of everyone’s work. He observed, asked questions, and learned from the best in the business.

The goal is to gain insight into the operations of the industry. After all, how could he lead effectively without fully understanding his industry?

Authenticity in Marketing being creative

What Success Looks Like for You: We Are Ready to Help

Ready to achieve business success with great marketing? We are here to help you craft the perfect business visibility and success strategy.

Download our free  6-step Marketing Plan pdf. 

The Easy Box

On a budget? Don’t Worry! With the Easy Box, you give us only 30 minutes of your time, and we give you 30 days’ worth of content. 

Forget all about long hours and marketing failure; this is marketing made easy. 

Midwest Mindset: How Shane Harrington Built a Business

Shane Harrington Built a Business

This is a written Transcription for the Midwest Mindset episode: What Success Looks Like in Nebraska

What Success Looks Like in Nebraska

Full Written Transcript of The Episode

How Shane Harrington Built a Thriving Business Against All Odds

Matt: If I told you that there was a business that generates over $2 million annually, and whose success was built on old school grassroots marketing tactics, you’d probably want to give them all the credit in the world, right?

I mean, this is a huge success story. Unfortunately, many people don’t give the credit that’s due because this business operates in the sex industry. Dun dun dun. Oh, yes. Today we’re joined by Shane Harrington, the owner of Club Omaha.

Now Shane has built an incredibly successful business from scratch, from nothing. Today we are going to give him the credit that’s due, and he’s going to share with us the ways in which he built his business successfully. There are roughly 32 million companies in the United States, of which 81% have no employees.

They’re all solopreneurs, so that means only 6% of all companies nationwide are ever going to reach $1 million in revenue. Of those companies, only about one out of ten are 0.5% of all companies nationwide ever make it to $10 million in revenue.

If your company or my business or anybody’s in the state of Nebraska hit these goals and achieve these accomplishments, they would be celebrated.

Matt: Um, we would be asked repeatedly, what’s the secret to your success? How did you do it? That’s not necessarily how things have played out for our guest on today’s podcast, uh, Shane Harrington.

Uh, I feel like you are a man of mystery. Um, I’m excited to have a conversation with you today about entrepreneurial ism and your your, your business traps the success that you’ve built.

You can’t deny, you know, and I look at it on paper if if it was no name attached to it and no industry, no line of work and just said, hey, here are the straight numbers.

Here’s how long we’ve been in business, here’s how much money we’ve made. Here’s our success story. Anybody would say, man, that’s incredible.

And there it’s all legal. Nothing. Yeah, nothing wrong with what you’re doing, right? However, it has this, uh, this doubt cast on it. I mean, is that, like, tough to live with that a little bit, or is it just. Is that fuel for the fire, uh, to just kind of stick it to the man, flip them, flip the bird. Just keep moving forward.

Shane: Uh, fuel for the fire? Definitely. Yeah, yeah. I mean, at first I took it personal. Uh, the posts, the comments, the, uh, friends that I lost because of the business I was in that chose not to hang out with me.

Some just, uh, ghosted me. Some were, uh, had a conversation like, well, you know, with my job and the church and, you know, I, you know, if we were hanging out, it’d be bad for my, you know, growth at my company or this or that.

Um, so at first, you know, I was a little butthurt, I won’t lie. Uh, but then it kind of became a me against the world.

And when it’s you against the world, but it literally is you against the world, you find ways to fight and persevere.

Because not only do you want to prove, um, your friends wrong, you want to prove everyone who is commenting and hating on you and says you’re this, that, or whatever.

Well, the proof is in the pudding. If you can be successful, nobody can really argue with that.

Matt: I mean, 51% of all businesses in the United States will fail in their first 3 to 5 years. So majority of businesses are just going to fail first 3 to 5 years. And all these statistics that I’m rattling off here today, they’re staggering. It is an uphill climb. It is a battle to get to that top of that mountain. Right?

Yeah. And to do it and then do it again and again and again and do it on a level that I think very few, uh, businesses see in our state here in the Midwest especially.

And then to not get that credit, that that was really my big motivator for initially wanting to have you on. Um, when we started this podcast, um, the, uh, partner at the time that we were, uh, having on the show opposed to you being on the show, I believe it, uh, due to some, uh, religious, uh, you know, beliefs.

And so it kind of got put on, on hold. And I’m glad you’re here today, because I do feel like it is. It is unfair. It is unfair that we judge men and women, especially in this industry, who are not doing anything wrong.

They’re doing it by choice. They make a great living. It is. It is. Sex is something everybody hates talking about. And I feel like.

Shane: Everybody loves.

Matt: But everybody loves and everybody’s obsessed with it. Here’s a here’s a number that will blow your mind. And I want to ask you how you built this.

So correct me if I’m wrong. Over 50,000, um, male is your mailing list or 50,000 subscribers on your website? What’s this, like 50,000 number, uh, that you’ve built up? It’s like a subscription. Yeah.

Shane: So we did a membership. Um, and people would fill out a membership form and subscribe. And I think actually, through all of my clubs, we reached nearly 100,000. But at Club Omaha, it was 50,000 when we stopped doing our our membership. But still.

Matt: Like, you know, how much I would give for a 50,000 member subscription list. Yeah. I mean, how much would any business give for 50,000 members of their own tribe? Yeah, because, you know.

Shane: Like you said, it’s 50,000 of your people. You can buy mailing lists anywhere. Oh, yeah. Yeah, most of the people on that list, maybe 2% of them actually are interested in the product you’re selling. Go get us. We have them all. Yeah.

Matt: Go get 50 people to sign up voluntarily for something. Yeah. Related to your business. And then. Yeah. Try and. Take that to 50,000. So when you first started out, I know, um, you are notorious for making the news, which we’ll get to in a second. Um, I’d like to, I guess maybe ask you this to start. Like, why do people love to hate you so much?

Like, what do you think it is? Is it your set?

Is it your success? Is it the fact that you are successful despite all the haters that you won’t back down? Like, what is it that just you mentioned your name and people like? I mean, I used to think I had a face that angered people, but man, I.

Shane: Mean, no, no, my.

Matt: Name, Shane Harrington. And it’s like, yeah, it changed some people going.

Shane: I think it’s a combination of everything. You know, I was, um, I gotten a lot of trouble in high school. I was voted most likely to end up in the Nebraska State Penitentiary.

So prison was where people thought I was going to go. I ended up being the first person in my graduating class of, like, 732 people to make $1 million. So, um, I wasn’t supposed to make it. I didn’t have family money. I grew up poor. I didn’t go to college. No one loaned me any money to do my business.

Um, and I think that that upset people because the status quo is, is that you do these steps to become successful, and you don’t deviate from them because they’re they’re pre put in our minds from when we’re children and we go to, you know, elementary school and middle school and high school and then off to college that you have to take these steps and follow this protocol and be a good person in their mind.

Them being the church, them being, uh, the people who followed that protocol.

Matt: They have to sign off.

Shane: They have to approve. Yeah, it has to be to allow it.

Matt: It’s a control thing. Yeah.

Shane: Because when I made a lot of money the first time, we we, my wife and I had bought a house in Wilderness Ridge Golf Course in Lincoln, Nebraska, and we lived next to, like, judges and and all the well to do, you know, uh, had a Corvette and the license plate said paid for because I was proud I was I was able to write a check for a brand new Corvette.

And I remember getting my mail one day and one of the older gentleman that lived in our, you know, house area, he looked at the license plate and he said, paid for. How’d you do that?

And it was just like, wow. Like, it really is like that. Um, you know, he’s probably looking back, maybe 68 years old. I was maybe 31 or 2. And so to him, I clearly didn’t follow the correct protocol.

And it upset him. Um, you know, so I think that’s, you know, you know, number one. And then number two, obviously, sex, um, people don’t want someone to speak freely about it, to encourage people to speak about it, to engage in it, to have fun with it. And those are my two things, I would guess.

Matt: And sex is a topic I feel frustrated on a personal level. Um, I feel like probably eight years, ten years of my like my prime years, my 20s were just wasted because there was never a conversation about it.

There was no sex ed class in high school. Small town Nebraska. Uh, parents didn’t have a to date, and thankfully they haven’t brought it up like recently, like today. No conversation about it whatsoever. We didn’t have the internet like Pam and Tom and Lily. The sex tape was like the first introduction to that when I was like a senior in high school. And so and we were like.

Shane: Wow, yeah, you.

Matt: Know, we’re like, oh my God. Like there was no roadmap to follow. Um, there’s a lot more information out there for good or bad for kids today online, on the internet. But it really is frustrating that we can’t just talk about it, because I think that that’s what shuts things down. Um, you know, you say, okay, well, I’m a dancer,

I’m a professional dancer. I’m, I’m an escort or whatever. You work as a sex worker. People don’t even know what that means. I mean, there are a lot of legitimate workers in the sex industry who are just. They just sit behind a camera at their computer all day long, right? And they just produce content.

And so but there’s this stigma that comes with it was I’m curious with your, um, your entrepreneurial start, did you, um, was that related to sex or like, what was your first how did you make your first million?

Shane: Uh, first million. Yeah. Was, uh, on the internet website. Okay. An adult website. Um, my, uh. Ex-wife. Um, she became, you know, kind of a big deal in Lincoln. Omaha, Nebraska. Um, she I was able to place her in some magazines, and so she started getting a following.

Uh, my research told me that, you know, we need a place to send people so they know what she’s doing next. I thought simple, like, oh, she’ll probably do another magazine. We can promote that. Linked up with someone who said, no, you need an adult website like you. You need to create content. I didn’t even know how to barely turn on a computer. Like, what year.

Matt: Was this, by the.

Shane: Way? This would have been in 1999. Oh, wow. Okay, so so like the the beginning of.

Matt: Like AOL chat room days. Yeah.

Shane: Oh, yeah. Dial up internet. You couldn’t you know, sometimes it took 15 minutes to get the connection, you know, the whole bit. So yeah. Yeah. So that was it.

But we got in before anyone did. Um, we were able to build, uh, at the time and still to this day, actually the most successful single girl website in the world, um, thanks to, in part to the church’s, um, and the city of Lincoln who found out about this website and attacked us with everything they had. Um, and they ended up ticketing my ex-wife for being nude in a public place. But the catch was, they actually didn’t catch her nude in the public place.

They saw a picture on her website in a bar in downtown Lincoln, and they gave her a they’re.

Matt: Really trying to stretch there.

Shane: Well, the thing was, is it was the scariest thing that ever happened, but also the biggest blessing we ever received, because here’s my ex-wife calling me from work saying, the police are here, they’re giving me a ticket. They want to take me to jail for public nudity. Those pictures that we took at the, you know, bar downtown, it was Mars Bar was the name. It’s not in business anymore, but, uh, um, we freaked out.

We’re thinking about closing this thing down and next thing you know, we’re getting calls from every newspaper across the world, not just in the United States. They said you’re the first person to ever be ticketed from a picture off a website. This is a huge constitutional issue. All these law firms started calling, and Jay Leno is talking about it has a it’s one of his jokes of the night because he has these jokes and he has a joke about her. She’s the little park going across the bottom of CNN and we’re like, Holy shit, what just happened?

And from that moment on, it just it just just exploded. And then we just work outworked everybody. We just we didn’t stop. It was like, we accomplished this the next, the next, the next. And we just kept going and ran until millions of dollars just came rolling in.

Matt: And when when you started out, when you had like the idea for the website before the, the publicity kind of jump started, everything was that like just something you were naturally into? Like, how did you have the foresight to say, you know what, internet’s going to be a thing.

The dial up isn’t going to suck forever. We’re going to be past the 56, uh, you know, was it 56,000 K, uh, modems or whatever? Uh, back in the day, what was it that made you say, this is where I’m gonna I’m gonna invest and dedicate my time?

Shane: Well, I’d watched I’d watched a show. I don’t even remember what channel it was, but I’d watched a show, and it was this guy who was explaining how the internet was going to be like the the next big thing, like the biggest thing ever, like, you know, and he really hyped it up. It got me a little bit excited. I thought he was dreaming a little bit because, you know, look where we are. I mean, who would have imagined?

Um, but I knew that. She was building up fans, and there was no way that people were going to able to find us, connect with us, connect with her.

And so there had to be somewhere where we could go and create. All I was creating in my mind was very simply a landing page. I was just going to create a landing, a Melissa landing page so that they could go and see next magazine here, next feature, you know, strip club here or whatever it is. I never thought of it as a way to make millions of dollars. I never I’d never signed up for adult websites.

They were there was only a handful of them, even on the web at that time. So for me, um, you know, yeah, I tried to, you know, obviously look at porn and, you know, do my thing, you know, like everybody else did. But I never thought, you know, like putting a website up for my wife was was even a big deal. I thought once I got her in that first magazine, I thought I was the man.

I was like, whoa, how did I pull that off? I’m Lincoln, Nebraska, I have no connections. And here is my wife on the ex-wife on the cover of all these magazines. And yeah, it was, uh, was a crazy ride.

Matt: So from what I’m hearing, just to kind of translate this into terms, I think any business owner listening can take away something here. The make the news is a real strategy. Oh, yeah. Like, go make the news is a legitimate strategy. It sounds kind of silly. Um, but go make the news and then stick to the boring shit.

The routines, the mundane, uh, monotonous tasks that, you know, you want to automate day in and day out. Walk us through that. Like, what are your tips? What are Shane Harrington’s tips for making the news?

Like how do you make news headlines in a way that’s going to it because it can’t come across like fake, you know, no. Phony. No, you can’t. Like you’re seeking attention, right. Um, but it has to have a kind of a, a wink and a nod to it. Like, you know, we we understand that. Yeah, this is ridiculous that we’re on the news for this.

Shane: Well, sex sells. And so I think as a business owner, if you’re not afraid of that, push the envelope, you know, don’t break the law, but push it right to that line.

You know, and any business right now could sit, you know, ten scantily clad women out front holding up, you know, signs, and their business would increase exponentially. Now, will they do that? I don’t know, you know, it’s a big risk. You’re, you know, people are going to talk about you, but you want people to talk about.

Matt: I can’t get one woman to, uh, dress scantily clad in my life, you know? I mean, yeah.

Shane: You pay him enough, they’ll they’ll come. Good. You still gotta pay him.

Matt: I don’t have I don’t have that kind of persuasion.

Shane: You also return every email. You know, when we. My ex-wife and I were really big, I remember we would be flown out to Vegas for, like, the internet awards. Um, and we would have to go to our hotel room and people would say, well, where are you going? Well, we have work to do.

Like, what do you mean you have work to do? Got to return emails. And they laughed at us. The other models were like, we don’t return our emails. Our webmaster does. It’s like, no, we return every single email. Personally, we want to know what our customers want, what they need, and we would return hundreds of emails a day. And yeah, it was crazy. Yeah, it took hours, you know, sometimes 4 to 6 hours in a day to return all the emails.

But we knew that we wanted to grow. We wanted to do all the things that nobody else was doing. But most people just don’t want to work. Even business owners are afraid to work. They want to work Monday through Friday, 9 to 5, and then they want to check out. And it’s like I’ve never checked out since

I’ve been a business owner, I don’t. There is no such thing as checking out if I’m on my honeymoon, my vacation, my birthday. I’m returning emails. I’m working still at the same time because that’s how you take your business to that upper echelon that very few people make. Like your statistics said, it’s because people do not want to put in the extra work.

Matt: Yeah, and it’s not just put in the work because I think there’s that’s kind of a misnomer. We think we equate how many hours we worked to the quality of hours we worked.

And I think, you know, you talked about the 4 to 6 hours with the emails, like that was a lot of hours, but you were using those hours efficiently in a way that’s going to net a return on that investment of time. That’s probably 10 or 20 fold because they’re going to be we need lifelong yeah, fans.

Shane: And to learn what was going on. And the only way to really learn how people like your you know, it’s one thing to say, well, people are signing up. They love us, you know, like we’re making money. No, no, no. Why are they signing up? What what picture sets videos do they like the most? What would they like to see? You know what you did type.

Matt: Of things unknowingly. I think you you you built out you almost Mr. Miyagi yourself back in the day here, right? You built out a legit business ideal customer persona. Yeah, that’s what you did, right? You got in the weeds, you listened, you talked with your customer, you got to know them, and you built it out. What are their desires? Their pain points, their needs, their fears. And when you can get into that headspace, you know where they are, where they. Been time where they want to be with where they don’t want to be. Um, that’s where you can really dial in your marketing and how you’re going to approach, you know, selling your products or service, uh, to that individual, that ideal customer of yours.

Shane: Yeah. I wanted to do an automated one, don’t get me wrong. Like, it would have saved me a ton of time, but there’s that. They wouldn’t have made me money because the customer is not dumb. You have to remember like they’re spending their money. People are smart when they spend their money.

They want to be getting a value. And we were the best value for your money because we had the best product and the best customer service, both at the same time. It wasn’t good enough just to have one or the other. You’ve got to have both.

Matt: And I think in today’s, you know, age of AI, it’s very easy. It’s too easy to just let I do everything for you and miss the point entirely. Right?

Because what you’re talking about is you’re giving customers an experience. Yep. Right. And that’s what that’s really the only commodity that there is in life is an experience.

You know, you you can’t take your cars with you. You got the the memories of the experience. Um, and so like as far as putting in those hours though, like I feel like for a lot of entrepreneurs or entrepreneurs I think is they’re sometimes called, I’m working 60, 70, 80 hours a week.

Okay. And then are you having meetings with your staff? Are you setting metrics and measurables? Are you implementing, uh, like we use an iOS here with our company and operating system for your company, uh, to your business to set goals and just measure success over three, five, ten year plan. And they go, no, no, I’m just working a lot of hours and I feel like there’s a lot of people who just want to have a job they can’t get fired from.

They don’t really want to be a successful business owner. And you can see those types. They’re rare. Like those those numbers we mentioned at the beginning of the episode are it is rare to find that I don’t know if it’s that quality of just constantly seeking learning and, uh, just kind of it’s like a relentless, um, approach to just never giving up, which I know you have every entrepreneur that’s successful has that as well.

And the, the, um, as far as the button up, the, the making the news, any other like, secret tips you can give us on like making.

Shane: No, I just I think you press the envelope on every way, shape and form and that’s how you do it. You go against the grain, you know, um, if they tell you to go left, you go right, you know, you do your own thing and then you stand out and people pay attention to you. And for me, the business I’m in, they pay attention to me in a negative light.

So then they’re trying to get me. They’re trying to destroy me, show me up. And so, you know, craziest story I have, I think, from the websites is, um, I got a call one time from the FBI. I was a little scared.

The FBI was calling me like. Like it was the FBI. It wasn’t like a prank call. Like they they they was legit. And and they said, um, you know, uh, we’ll make this quick. Um, your website was reported to us from local law enforcement where you’re from. Um, and there was illegal activities going on on it.

And I said, okay, you know, like, like, okay, like, did we do something wrong? And he said, no, I literally wasted 12 hours of my life going through your entire website. I can’t find any bestiality, any child porn, anything. And I said, well, that’s illegal. We would never have that stuff.

And he said, well, it was reported to us that it was a very serious matter. And so then we have to go and then investigate it. And literally the conversation was 32 seconds or something like that.

He said, I’m sorry, Mr. Harrington, to waste your time, you won’t hear from us again. And I thought somebody really in law enforcement baited the FBI into hopefully because in their mind, these conservative Christians in Lincoln,

they thought that this just people having sex on a, on a website was had to be illegal. And it’s like, no, it’s not illegal. And you just wasted this man’s time. Who could have actually been investigating a website that maybe did have illegal activities on it, and he missed it because of you.

Matt: And I feel like we have to understand where people are coming from. I’ll use this like a minor analogy here when you’re in traffic. I used to get really frustrated, you know, people cutting you off, you get angry, you get the road rage going. Now, it doesn’t get to me because I can kind of take a step back.

And I realize that dude is angry. He’s got road rage, cut me off. Has nothing to do with me. Yeah. Has something to do with something going on in his life? I don’t know, maybe his mom’s in the hospital.

It could be something serious. Things going on. Right. So I have a little bit more empathy and compassion and and and and grace, I guess right under fire. And I think that’s the case here too, with haters on a bigger scale when you have somebody.

When we did our comedy television show Omaha Live, there was a lot of hate, not nearly the hate and vitriol you’ve gotten because it involves sex with your industry.

But, um, you know, you have to consider that these people who are telling you that you’re going to. Hell, this is wrong. You’re the spawn of Satan. You’re all of these things.

Shane: Those were pretty nice, actually. They’re a lot worse than that.

Matt: The, um. That’s all. I cleaning it up here for the podcast.

Um, those very same people are the ones who are often doing far worse things behind their own closed doors. Sure. I mean, how many times have we seen this story play out where it’s the, the the pastor who is, you know, homophobic and then turns out later, he’s actually gay and he’s in the closet and he’s battling his own demons and identity crisis.

And so I think that sex is an easy scapegoat to just whitewash and just get, you know, throw a bunch of hate at. And I don’t think it really solves anything. It doesn’t do anything because it doesn’t help the women who work in the industry.

And it doesn’t help anybody. Um, with the women who work like, give me just an idea of like some of the boring, mundane things we probably don’t know have to happen on a daily basis at, uh, Club Omaha, your strip club, because there has to be just, like, boring, like t.p.s. reports level. Just like.

Shane: You know, for us, um, I don’t know that that I find any of it boring, to be honest with you. For whatever reason, this was the job that I was meant to do. I, my mom and I have had this conversation and she was a very Christian person.

))))))I grew up very Christian, went to Catholic Church and was confirmed and, you know, lived in the church basically for years of my young life. And, and, um, you know, we battled back and forth because, you know, obviously she didn’t like what I did. Um, and then one day she, she obviously, as success grew, bought her a new car, things like that. She, you know, she finally was like, you know what?

I still don’t like what you do, but you’re damn good at it. And my mom doesn’t cuss, so. Damn is like, actually a cuss word for her. So it was her way of, like, letting me know, um, that I accept it because I see that this is who you are. So for me, I don’t really find, um, the the job itself boring in any way. What? I mean, like what?

Matt: I mean by it is like like there has to be a moment. I mean, this is what I’m envisioning in my head, like where you’re sitting there and you have to get a clipboard out. You got, like, your Walgreens, like readers, you know, because we’re probably about the same age. So let’s be honest. You got to I.

Shane: Squint, I haven’t, I haven’t, I haven’t sucked down to the Walgreens readers yet.

Matt: And you have the clipboard you bust out like the, um, the, uh, printed off, you know, uh, Excel form that’s got, like, everybody’s names. So, you know, for, like, attendance for the night and you’re like, all right, um, Barbie here, you know, Mercedes here, I guess I would say, like, there has to be Daytona, whereas. Is she late again? All right. That’s. Yeah.

Shane: We our girls are independent contractors, so they literally can come and go as they please. So there isn’t a lot I don’t have very many employees because none of the girls are actually employed by me. Um, I would say the part I guess that I would dislike the most is just paperwork in general. Um, we’re constantly changing, adjusting, and adapting our contracts to fit, uh, new laws, um, new rules at the club. Um, there’s constantly a girl that’s. Doing something you never thought could be done. Like, oh, we never thought about that. We better add that into the contract too. So when that happens, I have to redo the contract and then I have to have all of them sign it again. And so we have to read through to be legal. You have to read through every single line. We have about a four page contract. Um, and there’s a lot of initialing and things like that. So it’s probably about every 2 or 3 months that, you know, we’re printing out a new contract. That’s the kind of stuff that that’s that’s the part stuff. Yeah. That, that that’s the part that’s the hardest for me is it’s like it’s so repetitious to what I already did. And I feel like. Sort of a waste of time. I mean, obviously you have to do your legal work, but it becomes a bit much even for the girls.

Shane: They’re like another contract. I’m like, well, so and so decided to do. And we never thought about that. So it wasn’t in the contract because you the one thing about this job is, is no night is the same as the next night and in a way that you just can’t even fathom. Like every time you think you’ve seen the craziest thing or heard the dumbest thing, it’s like the next night just blows you away and you’re like, oh yeah, I can’t say that anymore because you just know, you know, tonight we have, uh, you know, Toy Show Wednesday.

Tonight we’ll be really busy and, uh, something crazy will happen. And but it’s what makes the job so fun is you really never know what’s going to happen. So you don’t get that lull so much. And then I also believe in the jobs that I don’t like generally are the jobs that I’m not as good at. Um, so then you hire people for those jobs, you know, delegate. Yeah. I half of my success is being able to train, hire and put the best people in the best positions that they’re good at so that I have the best at this, this, this, this, this. So, you know, my team is really, you know, what’s taken me to the next level in the website time my wife and my, my ex-wife and I at the time, we did everything ourselves.

Shane: Like, literally like we almost killed ourselves. We were working 120 hours a week type shit, but we did make a lot of money. I don’t have any regrets for it, but I learned a lot then, moving into this phase of my life and into the new business being the the gentlemen’s clubs, um, you you hire great people and then once they prove to be great, you pay them a great amount of money. So now I overpay all of my people, if that’s even a terme. I sometimes feel like, um, that undermines their abilities when you say overpay. But comparative to any other gentleman’s club, I pay significantly more to all of my staff, and I do that because they make me look good. They make my job easier. Um, so as I’ve gotten older, I’ve gotten smarter, which we all should. I hope you know, you get wiser, smarter. Um, and so for me, um, you know, my, my slogan on life is teamwork makes the dream work. And my team is stronger than anyone. I don’t care any strip club in the whole country. I put my team against them and we smoke them every single day. I don’t care if you’re the, you know, biggest strip club in in the world. Nope. We still smoke you.

Matt: I don’t know, you’re you’re you say that you’re just lucky, though, that the original Chippendales is not still open because they may give you a run for your money. Yeah. Um, but you’re right. These are some of the basic building blocks for any successful business. You know, you want to bring in the right people, build the right team. You have to surround yourself with a leadership team, too, like you’re talking about not just people. You give orders to people who can step up and lead. And, uh, you know, it’s taken us time. I think I would compare your, uh, two different, uh, timeline trajectories, but like your, uh, your go at the website and kind of just the Wild West at the time was how we did it with Omaha live. And it was like, I don’t even know how to what an entrepreneur was, let alone how to spell one. You know, I didn’t have any hours or any consistency. It was just, you know, late nights, all nighters, drugs, just bad all around bad, bad, bad. Right? Yeah. It was a party.

Shane: And, you know, that’s how we were.

Matt: Um, but looking back on it, there was a lot that I learned by doing it the wrong way. Yeah. And so now I can apply that today and like, okay, I’m going to pause. I’m going to take time to really find and build the right team and build this team that. Now, like you said, we have we have a team here as well where it’s like we are really performing at a high level and this team has come together, um, in both leadership and in execution. And so I think that that’s important to, uh, to be willing to delegate. Yeah. Good rule I kind of learned is like, if they can do it 80% as good as you, then let them do it. Yeah. You know.

Shane: Exactly. No one no one’s ever going to be like when it’s your business. No one’s ever going to quite work it as hard or as thorough as you would. But if you like you said, if they’re at 80%, you thank them and let them run with it.

Matt: Or in the case of, you know, our production director, Martin, um, who’s producing the show right now, 22%, you know, you gotta no, I’m kidding. He does a great job. Um, he’s probably like, 95, 96%, you know?

Shane: You know, sometimes you get really lucky. Yeah. You know, I have a lawyer, and my lawyer is, like, 100%. And, um. And I’ll pay this guy until the day I die because he helped me on the one thing that I could not do at all. Legally, you cannot represent yourself. Not against city, state governors, mayors, city council, the police chief.

You know, you need a good lawyer. You need somebody who will grind for you, who will fight for you. No matter what gets thrown at them. And for me, you know that that’s where that whole teamwork thing he introduced me to. Um. I need somebody that’s good. I need to pay them well. And if I do, and they do their job, I’m going to succeed and I’m going to make it. And he kind of helped get me over that hump.

But also, like I said, taught me that valuable lesson that if you put the right team together and we’re all working for the same common goal, uh, you know, there’s no limit to what we can do. So I pay a lot of my guys on bonuses, too. So you get a great hourly wage, don’t get me wrong.

Shane: But you also get a bonus. Every time we do something great, everybody gets paid. It’s a team win. Yeah. So then everyone’s fighting to break records. Like, if we break a record on privates, or we break a record for the night or for a Wednesday or for it’s it’s everybody gets paid extra.

And I think that that really changed the whole game for me. Um, because it’s like if we don’t do well, they get paid good still, but they don’t get that bonus. You get start getting used to that bonus and you’re like, shoot, we can make that again and again and again and and when we’re all working together, we’ve broken, I would say, upwards of 100 records in just the last year.

Wow. So it’s like we break a record and we think like, oh man, we can’t do any better than that. And it’s like, nope, we did better and better and better. And everybody’s kind of gotten, uh, high on the bonuses, you know, like, no, I want I want to keep getting these bonuses. We can keep doing better. And and we just all keep pushing.

Matt: Yeah. I mean, you want your team excited, you want to get them motivated.

And that has to come from inside. It can’t just be a forced external thing. Yep. Um, you know, the the drivers for solving any problem. You know, you have your internal I need money, you know, your your external, your internal. Like I really want this bonus so I can show up. My neighbor Todd and philosophical is the one people forget often. And that’s where you’re a part of something bigger than yourself. Yeah.

That’s why George pride in it. Yeah. George Lucas said like pizza, free pizza and beer is is more effective than any six figure salary you can give. Yeah I mean it is it. People love just that that camaraderie that that teamwork and that, you know, being a part of something bigger than themselves. What would you what’s the if we, as we kind of wrap up here, like what is the biggest misconception about yourself and what is your what would be like your single greatest tip for an entrepreneur or business owner right now?

Um, because we’ve talked a lot, a lot of different things that we talk about a lot on this, on this podcast. But, um, it’s interesting through your lens how they are identical. They mirror each other because you’re a a business. Yeah, it’s a legitimate business. Yeah. We do.

Shane: I know we pay taxes. Yes, I know the whole bit.

Matt: And I think people forget they’re like, oh, it’s not a business. It’s, you.

Shane: Know, you know, if they knew how much I was paying in sales tax every month and income tax every year, they would say, oh, wow, you’re.

Matt: Probably paying for those like schools and churches that, you know. Yeah, yeah, yeah. They’re protesting you.

Shane: Yeah. It’s it’s crazy. And, uh, so what’s the biggest.

Matt: Misconception about you today that you still feel lingers.

Shane: On? Um, you know, you I don’t know if you can ever shake like, you know, the creepy strip club guy, you know, like that. That’s just, um, because there are so many of them, you know, people always say, like, do you feel like you were unfairly treated? Well, of course I did. My, my my civil rights were violated, and I proved that in court. But. I understand why sometimes. Now I don’t understand the churches and things like that.

But I understand that you. See those 60 minutes and 2020 specials. And they are about the creepy strip club owner who was hooking his girls on drugs and was prostituting them out, and was encouraging underage girls to drink and things like that. That is kind of how that name or that thing got associated. Obviously, with us, they not just were an easy target because they were in a business that people didn’t like. They actually held true to exactly what people thought they were. They actually were.

Matt: Some people earned the reputation.

Shane: Yeah. And it was.

Matt: It was unfair to other people who may be doing it a different way. Well, it’s.

Shane: Actually what made me get in the strip club business. So my ex-wife would feature when she became very well known, she would feature all over the country. Strip clubs would hire her to come in and, and and I obviously met them because, you know, I work hand in hand with her.

I did all her contracts and everything, and almost all of them were complete pieces of shit. Really? Yeah. They were sleeping with 17 different girls. They were, you know, partying every night with them. They were getting drunk and doing coke in the bathroom with the the customers and things like that.

Matt: Sounds like a normal day here at our studio. So.

Shane: So what I thought was I at that time, I had a lot of money, but I thought, you know, if I ever decide to go into a different business, I’m going to go into the strip club business and I’m going to try to run it as close to a fortune 500 company as you can. We’re going to have contracts and rules and regulations, and everyone’s going to follow them from me to security to the dancers to whatever.

And when I would tell this to owners that they would, they just laugh at me. They’d say, oh, you’re dreaming, can’t be done. You don’t know these girls.

They’ll screw you over in a second, blah, blah, blah, blah, blah. I said, no, no, no, I really think you can create a more positive environment. Sure, it may be harder to get your staff of girls that follow that protocol, but I believe if you do it, you will reap the benefits for years to come. And so when I decided to get in the business, that was my thing. How do I help make these girls better? How do I get them to quit smoking? Quit doing drugs, quit drinking?

Um, how do I get them to build their credit up? To save money, to invest money to come up with a 2 to 3 year plan? Because I tell every girl that comes in and trains with me, I say.

Shane: Tonight is your first night at my club. I guarantee you I’ll make you a life changing money and I will keep you safe. Those are my two promises to you. I want you to promise me that this isn’t your lifetime job. That in 2 to 3 years, you will then move on to your big. I call it the big girl job. Mhm. Um. And so. I am doing things as good as possible. Um, I look in the mirror at night and I feel good about who I am. Um. I feel good about the changes that I’ve made in my girls. I can’t fix them all now, you know. Of course not. Do all of them listen to my investing tips and not drink and things like that? No, but I would say I probably have somewhere around a 30 to 40% of them actually follow through and come up with a escape plan, so to speak. They go to school, they pay off their bills, they buy a car, they get an apartment. We help them do all of that. Um, we’ll do reference letters, we’ll do income verification letters. We’ll even call the apartment complex on the phone, and I’ll speak to them directly. No other business is doing that. No other strip club is. But no other business is probably doing that.

Matt: Yeah. No, you’re you’re you’re 100% correct. And I think that that’s admirable. Admirable to, uh, to hear that you’re doing. And I’m glad that you shared that, because it’s interesting. We talked about the churches and these groups who have a this moral, uh, motivation. It’s against our values, what they’re doing over here.

Where are they? In helping young women who maybe need some guidance, who maybe they are dancing or stripping, and it’s because they’re desperate for money, but it isn’t what they want to do their whole lives. Where are they actually in stepping up to help them? Instead, they’re just casting a stone.

And I remember this because my our dad’s a pastor, so I grew up in the church. And I remember, um, you know, there is a there is a reason that the first person that that Jesus revealed himself to was a prostitute in the town, very first person. Yeah. You know, and and I think, you know, yeah, it’s like, uh, people in these organizations, we get high and mighty, and they feel like I’m just going to cast the first stone and judge, and they forget what their Christianity is.

They describe it is actually supposed to be all about. Yeah. You know, and so, um, so that’s good to hear. And then what any last tip you have for like a, um, for an entrepreneur or business owner, we talked about, like, standard operating procedures, your checklist, your, your, um, um, get your processes and procedures in place, make the news as much as possible, um, and, uh, and pay attention to the legal stuff. Any other big tips you can leave us with here today?

Shane: Uh, learn everything you know. Know how to do every single thing that your business does so that no matter what happens, somebody quits. Uh, what gets sick?

You know, you can literally cover anything, you know, um, whether it’s fix the computer, DJ, uh, plunge a toilet, um, you know, whatever it is, you need to know how to do it. Um, you’ll go a lot further. You’ll also gain a lot more traction.

My girls. When they saw me in a suit plunge in toilets one night because they backed up and I got shit all over my pants and they were like, oh my God. I know. Had to be done, you know? And so if you’re willing to do all of the shit work. Mhm. As well as take the credit and whatever. Well, well you’ve got to be able to do both sides.

But if you know how to do every single thing that your business does, even if you have someone better than you at it, go learn from them how they do it. So that if you need to to slide by, you can. Because there’s nothing worse than having, you know, five people on your team and one calls in sick or two get Covid or whatever it happens to be. Um, and then you have to shut your business down because you don’t know or no one knows how to fill in their spots. You don’t want. That is important.

Matt: You don’t want to let an employee of yours hold your business hostage because they hold the keys. They’re the only ones who know how to do it. Yeah, I’m a big proponent of that as well. Like do every job in your company.

Shane: You don’t have to be the best at it, but you have to know how to do and manage through every single scenario that your company does.

Matt: It’ll help you gauge things like how to measure, you know, progress. And should that take that much time, you know? Or is that are they just kind of, uh, going slow like it took me ten hours to do that? It’s taking them 20. That doesn’t seem right, you know. So the.

Shane: Only thing. Oh, correction, though, there’s always something you can’t do. Because though I can dance and I could strip, no one would. Actually, my customers wouldn’t want to watch me dance. But if I needed to get up there to buy us some time, I goddamn would be up there.

Matt: I did, I actually did this last year, uh, last, uh, fall, uh, a I tried a pole like a stripper pole. Yeah, yeah, 20 foot tall, uh, stripper pole. Now, they didn’t have it hooked up correctly, so the pole didn’t spin. Okay, okay. And it was very painful. Yeah, it was very painful. I have all the respect in the world now for for dancers on poles. That is like, I don’t know how they do it.

Shane: Like, it’s not just that, you know, I think that people need to understand that to be a dancer is one of the toughest things that you’ll ever do. You sell a little bit of your soul every time you go there. You it’s not.

Matt: Really that sexual to them. You know, you crush your.

Shane: Body because you’re constantly on nine inch heels, dancing on a pole, walking a 10,000 square foot building all night long in a.

Matt: Thong. Yeah.

Shane: So, so mind, body and soul. These girls are giving up a lot to entertain you. Um, yes, they are being paid very well, but. But I think a lot of people forget, you know, if you put yourself in their shoes for a night and had to give your mind, your body and your soul the way that these girls do, you would have a newfound respect for them.

Matt: Absolutely. Or just watch the movie, uh, hustlers with Jennifer Lopez. They they lay it out pretty good in that one. Uh, I appreciate you coming on, man. Yeah. Thanks for having.

Shane: Me. I appreciate you.

Matt: And, uh, congratulations on your success. And and here’s to cheers to all the controversies to come. Yeah.

Shane: Oh, yeah. There’s going to be more. I’m opening another club soon. So when you get on the news, keep going. Next time you get on the.

Matt: News, then we got our coordinate something so that like, we can somehow get some like cross promoting collaboration. You got you two brothers in there.

Shane: Yeah. Got you. We’ll come.

Matt: Do our podcast from wherever they’re protesting you.

At in the corner. Sounds good man. I’m in. All right.