The Power of Video Marketing for Small Business
How can you implement a video marketing strategy that actually works for your company?
While the internet is full of information about tips and tricks to make your content go “viral”, is that really what your business needs?
Your goal shouldn’t be to go viral, but rather to reach the right people in the right way.
In this Midwest Mindset podcast episode, the Two Brothers Creative team will give you the keys to making engaging content and the best video marketing tools and techniques to reach business success and visibility.
If you are not doing video marketing, then you are not doing marketing as well as you could.
We are living in a ‘video-based’ society, where every media platform is, in fact, a video platform.
Just think about it: today, people are more likely to purchase a product if they’ve watched a video about it.
If there’s no video, chances are, they’ll scroll past your product without giving it a second glance.
That’s why crafting a successful marketing strategy today necessitates the integration of video content.
How to Craft a Good Video Marketing Strategy
Now, all this being said, video content is not just about making videos for the sake of it without a reason.
The content you produce for your brand should resonate with your audience and provide them with value.
How can you deliver true value through your video-based content?
Quality Comes First in Video Marketing
With the internet filled with content of all types, people create value and substance. As consumers, we are all tired of empty and unreliable content.
That’s why quality should always take precedence. While jumping onto trends can be important, creating a high-quality video content is a process that requires intent, effort, and attention to detail.
Your content should reflect your brand, be aesthetically pleasing, but also resonate deeply with your audience and bring them value.
So take your time and make something that really looks good.
Choose The Right Kind of Video Marketing
The video format that you use and the platform you choose to upload it to will be the vehicle for your content to reach the desired audience.
Understanding your audience is the first step to choosing the right vehicle for your content. What kind of videos do they enjoy? Are they fans of short, snappy clips, or do they prefer longer, more detailed content?
Which platforms do they frequent? Are they on Instagram, YouTube, or TikTok?
Also, it’s essential to understand their interests and preferences to make content that satisfies these needs. Are they looking for educational content, product reviews, behind-the-scenes peeks, or entertaining skits?
Video Marketing and SEO
While written content continues to play a crucial role in digital marketing, it’s increasingly becoming essential to couple it with a robust video strategy.
Video SEO (search engine optimization) is all about optimizing your video content to be indexed and ranked on search engine results pages for relevant keyword searches.
Make sure to implement your keywords into your content the same way you would for blogs and website copy.
Create True Value
How can you create an engaging story that makes your audience stick around and actually watch or listen to it?
The Hook – Captivating Your Audience
The first few seconds of any interaction can make or break the audience’s interest. Start with a powerful statement, an intriguing question, or a compelling visual that grabs their attention instantly.
Create an opening that piques their curiosity, urging them to pay attention for what you have to offer.
The Story – Engaging Their Interest
Once you’ve hooked your audience, it’s time to reel them in with an engaging story.
This could be a story about your brand’s journey, a customer success story, or an anecdote that illustrates the value of your product or service.
Remember, a good story is not just about telling; it’s about showing. Use vivid descriptions, emotional appeals, and relatable characters to evoke emotion.
The Call to Action – Fostering Engagement
After capturing their attention and engaging their interest with a compelling story, it’s time to direct your audience toward the desired action.
This is where the ‘Call to Action’ (CTA) comes in. Be clear and direct about what you want them to do next – whether it’s signing up for a newsletter, buying a product, or sharing your content.
Podcast Strategy: Video Marketing for Small Business Visibility
At Two Brothers Creative, we deliver value and engage our audience by recording our podcast sessions in video format.
This allows us to produce a wide array of content from just one session. The dual-format approach caters to different audience preferences; it also allows us to make shots, reels, blogs, TikToks, and more.
Working With Professionals
Working with professionals who know what they are doing and know how to be good storytellers is key to your video marketing success.
If you don’t have the time, the expertise, or time to craft compelling content, then let an expert help you out.
Engaging the services of a professional agency can prove to be a smart investment in the long run.
While it may seem tempting to handle everything yourself, areas outside your expertise could bring less-than-desirable results.
An experienced agency, on the other hand, can provide high-quality work more efficiently and cost-effectively.
What Does Two Brothers Creative Do?
At Two Brothers Creative, we believe in empowering our clients through knowledge. Our services go beyond merely executing tasks for you; we educate you about the processes and involve you in the content creation process.
Our goal is to equip you with the skills and knowledge you need to tell your own compelling stories.
Whether you choose to continue with our services or decide to implement what you’ve learned independently, we’re committed to providing value either way.
Video Marketing With Two Brothers Creative
Ready to achieve business success with video marketing? We’re here to help you craft the perfect business visibility and success strategy.
Download our free 6-step Marketing Plan pdf.
The Easy Box
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Forget all about long hours and marketing failure; this is marketing made easy.