Midwest Mindset Transcript Season 2 Episode 2: Marketing Tips

Marketing Tips Transcript
Season 2 Episode 2

This is a written Transcription below for this episode of the Midwest Mindset podcast.

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Full Written Transcript of The Episode

Matt Tompkins: This is a question I think every business owner has asked at some point. Why is it my marketing working? It’s far too easy today in the age of the algorithm to waste time and money on marketing that doesn’t deliver results. And it’s common to see business owners give up entirely out of frustration. But that just isn’t an option. Marketing is mandatory for your business’s success. So what are we doing wrong with our marketing and how can we do it right? In this episode, I’m going to give you the three most common reasons why your marketing isn’t working and how you can quickly Turn it around.

Matt Tompkins: Hello and welcome back to the Midwest Mindset, the podcast that gives you the big agency secrets to marketing. I’m your host, Matt Tompkins of two Brothers Creative, where we believe every business deserves affordable and effective marketing. Now, before we get to the three most common reasons why your marketing isn’t working and how you can turn it around pretty quickly, we need to address why you need marketing in the first place. To illustrate the importance of marketing, I want to ask you a question.

How much does a world class violinist make? The answer is about $1,000 per minute. I know, right? We picked the wrong line of work. I really wish I had stuck out those violin lessons in the fourth grade. Now, I doubt if I had stuck it out. I would become as successful as Joshua Bell, who in 2007 was part of a social experiment that The Washington Post did.

Now, Joshua Bell, he was playing to packed houses all over the world, playing concert halls. He’s just a a world renowned classical musician. He was also playing. Perhaps the best sounding violin on the planet. He’s playing a Stradivarius violin. It was built back in 1713. Over 300 years old.

Worth a mere $3.5 million. But this violin, it is renowned to be the most beautiful sounding violin ever created. So they had the world’s best violinist, and he was playing the world’s best violin.

Matt Tompkins: At the height of his career, he was approached by The Washington Post to do this social experiment where they took him and his violin to a local subway, and they had him play the same set list he would play in these concert halls, all classical masterpieces.

He played for an hour with thousands of people passing by. So can you guess how much the finest violinist in the world playing the best sounding violin in the world made in that hour? $32. He had his violin case out and he made $32. Just a couple of nights later, he would play a concert hall and make $60,000 in one hour. The only difference between him playing in the subway and him playing at a concert hall is marketing how he was marketed. He was marketed as the world’s most renowned violinist, playing the world’s best violin in the concert hall.

And they sold tickets $100 a pop in the subway. There was no marketing. He was still the best. He was still playing the best. And yet he didn’t. Well, he made $32. I guess he technically turned a profit. It’s not quite what he made at the concert hall. Now, this illustrates the point that just because you have a a great product or service, you cannot live without marketing Your business can’t survive without marketing.

Matt Tompkins: It is crucial. It is the lifeblood to your business. And so when we get frustrated because our marketing is not producing results, it’s overwhelming, it’s intimidating, it’s frustrating, and we get annoyed to the point of maybe hating all these social media platforms we’re told that we have to be on.

We throw our hands up in frustration and we give up and we don’t do anything. Listen, giving up is not an option. And if you’re an entrepreneur or if you’re a small business owner, then I know you have the drive. I know you have the passion, and I know you are willing to put in the hard work because it is hard work.

It is relentless. So I know you’re willing to put in the work, but you may not have the tools to do your own marketing and you may not know which tools to use, which free resources are out there for you. And trust me, there’s a lot and you may not know how to use them.

So that’s what this podcast is going to do. And even if you hire a professional marketing agency, which we recommend and encourage hiring a professional, an expert, a pro, I mean, we hire a professional to do everything else right? I’m not fixing my own toilet, at least not again.

Matt Tompkins: That was a bad idea for everyone involved. No, I’m going to hire a plumber to do that because they know what they’re doing. So, yes, hiring a professional and expert to help you with your marketing is highly recommended, but we also don’t want you to be taken advantage of.

And we have seen this firsthand with far too many companies, far too many people, businesses where they are, they are just ripped off. There are a lot of modern day snake oil salesmen out there using acronyms, throwing things around with SEO, with marketing. And it is easy to be overwhelmed and intimidated by that as a business owner when you don’t know what they’re talking about.

So this podcast is here to help you either do it yourself or know what they’re talking about so that you can protect yourself and get the most out of your marketing and in the end, honestly, be a part of your marketing. Feel proud of your marketing. How would that feel for a change?

That’s why I and our crew here are so excited about this new season of the podcast, focused on helping you with your marketing. And it starts with this episode here today, figuring out why your marketing isn’t working. And today I want to focus on the three most common mistakes that we see people make with marketing.

Matt Tompkins: These are the top three reasons that your marketing isn’t working, your marketing isn’t producing results. And on the flip side, these are the three crucial elements to any successful marketing campaign. And those three things are market message, message, media.

The first reason why your marketing isn’t working is that you aren’t speaking to your target market. Do you know who your target market is? If I were to ask you who your ideal customer is and you were to answer everyone. Well, you are in good company. Most business owners say that when I ask that question, they say everyone. The reality is that this means no one saying everyone is our target market. It’s just not true.

Everyone on planet Earth is not your ideal customer. So we need to narrow this down just a little bit. On the face of it, though, I get it. Saying that everyone is your customer or you want everyone to be your customer. That seems logical. However, this is a major marketing mistake. You have a limited amount of money to spend on marketing.

You have a limited amount of time if you focus too broadly, if you try to reach everyone. Your marketing message, it will become diluted and it will become weak. You’re going to have a vague message that may reach a large group of people, but it’s not going to resonate deeply with anyone.

Matt Tompkins: What you want your marketing to accomplish is to peak your potential customers attention and then connect with them so that they say, Hey, that is for me. We’ve all had those ads, those commercials, those podcasts, those books that make us think, Oh my God, this was made just for me. It’s the 1 in 1,000,000 test that your business needs to pass.

So in order for us to craft a message that is effective. And by effective, I mean that it resonates like that. We must know who exactly this specific person is that we’re trying to connect with. I would encourage you, if you haven’t already, to build out an ideal customer profile or an ideal customer persona. Get specific. Give them a name. A specific age. Give them a specific annual salary if they’re married. Single kids. How many kids? What are their fears? What keeps them up at night?

What are their pain points? What is it that drives them? And how can your business serve those needs and desires? Now there is an exercise that kind of simplifies this process and it really helps. We do this with all of our podcasters who go through the exact same process of identifying their ideal listener. And we have them list out as many of your current customers and clients as possible.

Matt Tompkins: What are three things that most of your customers have in common? What are three commonalities? Start there and then build that out into your ideal customer profile. You’re going to be surprised to find how many you know those three things.

How many of your customers have three things in common? It could be they’re all. Men over the age of 45. They all. Work in a specific industry. If you’re worried about narrowing down your target market because you don’t want to exclude any potential customers, trust me when I tell you that excluding customers is actually a good thing.

It’s a good thing in marketing narrowing down or niching down the focus of who you serve is actually how you will make more money. And ironically, it’s how you’re going to reach the largest customer base for your business. There are riches in the niches, as my wife has told me many times. Knowing who your ideal customer really is is the first step towards effective marketing for your business.

When we know who this person is, then we know where they are, where they spend their time online, how we can reach them with your perfectly crafted message, which we’ll get to here in a second. Now, if you.

Have many different services, many different product lines with dramatically different ideal customers for each of them, you know, that’s not terribly uncommon. I know our business is similar where we have a lot of different services that we do, but you really want to dial in a couple of things, couple of things to keep in mind there.

One is what is your company’s one thing you really want to be known for one thing so you can own that one thing. Even if you do all these other things, people will still hire you for all those other Things. But when it comes to marketing your business, your company overall, focus on that one thing. And the second thing is with your marketing campaigns, you can run specific marketing campaigns for each one of those services that target a specific customer base.

Each service could target 2 or 3 different ideal customers. So you could have I have tires for this one. I have tires for this ideal customer. I have brakes for this ideal customer. I have brakes for this ideal customer. You always want to get specific, though. You want to have a specific ideal listener and a specific message that is crafted just for them.

Matt Tompkins: Now that we know who your ideal customer is, it’s time to reach them. It’s time to connect with them with your message. And this leads me to the second most common reason why your marketing isn’t working. Your message isn’t working. Now, this could easily be because your message had previously been reaching the wrong target market.

But now that we know who your ideal customer is, we can craft a message that resonates deeply with them. Now, with messaging, we want to be specific and niche down as well. For small businesses, the concept of mass marketing to large groups of people, aka everyone, simply doesn’t work.

I hear people say things like, Well, I’m getting my name out there, you know, I’m putting myself out there, I’m posting on Facebook and Instagram. I got 15 likes yesterday.

Well, I don’t Know where there is. I don’t know where this place called there is I don’t know what’s supposed to happen when you get your name to this mysterious place. But the theory is that if we send out a message enough times to a large enough audience, there’s a chance that we’ll reach a few of our prospects and maybe some of them will do business with us.

Now, today, in the age of social media, it can be very challenging because social media is very deceiving. You can have a post, a video that gets a lot of likes, a lot of views, maybe even a lot of shares. But are they delivering on what matters new customers, new sales, new revenue for your business? And if they aren’t, then it is time to dial in your message and niche down for businesses on a budget niching down. Our messaging is honestly, it’s a requirement to produce results.

We don’t have this Coca-Cola sized marketing budget to do generalized branding to millions of people. We can’t afford a Super Bowl ad and we need to get the results out of every single dollar that we invest in our marketing. So if you’re on a budget, the answer is niching down, niching down.

Matt Tompkins: For your marketing, it simply means that you are defining a specific portion of a sub category. So let’s say I own a mechanic shop that has a wide range of services, from brakes to tires, oil changes, transmissions, engine engine repairs, etcetera.

So if I run a generalized marketing campaign with a vague message like, you know, at Matt’s mechanic shop, we do everything for everyone. It’s not going to be very effective. Instead, an effective marketing campaign would focus on one specific category like oil changes. And then I utilize my ideal customer profile.

That tells me 70% of our oil changes are for moms in their mid-forties with kids. So now I can craft my message to be for her specifically 30 minute oil changes for moms who need 30 minutes of peace and quiet. Now, a message like that has a much higher likelihood of resonating with that target customer, that target market with a specifically crafted message.

Full disclosure I am not a mom in her 40s with kids, so I’m assuming that that would resonate. But you get the idea. Stop running vague generalized ads. Stop with vague Marketing because It just isn’t going to produce results. Really an easy way to look at this. An easy test that you can perform is would you buy this? Would this connect with you? I mean, put yourself into the shoes of your ideal customer and think about that. I mean, we’re all bombarded with ads.

There was a study I saw that said we were the average person sees 3000 Ads Per day, which sounds ridiculous. But when you consider that the average American spends 2.5 hours per day on social media alone, and that’s just the average, there are a lot of people that spend a lot more time every day on social media than that. It’s not impossible.

It’s probably likely So we’re hit with a lot of ads. So when you see an ad that stands out to you, that connects with you, they’re targeting you. You’re you’re their ideal customer and they have a message that they’ve crafted for you. So ask yourself, would this. Connect with you if you were.

Matt Tompkins: In the shoes of your ideal customer? And that’s why we build out that profile, because it helps us put ourselves in the position of our ideal customer. So we have our ideal customer. We have our crafted message. The third most common mistake that leads to a marketing campaign not producing results is using the wrong media. Now, media is simply the vehicle that you are using to deliver your message to your target market, to your ideal customer. And media comes in many forms. I would argue today it comes in too many forms and that’s part of the problem.

There are too many options, too many ways.

Matt Tompkins: For you to get your message to your target market. But it doesn’t really matter what the form of media is. This question is universal, and you should ask. It before you get on. Any of these channels, any of these forms of media. Is this an effective way to deliver your message to your ideal Customer. To your target market? Is your ideal Customer Even watching that show, listening to that station on that social media platform.

Social media is actually a really good example Here because As small business owners, which I can totally relate to this, we have little to no marketing budget, we have no money. And on the surface, social media appears to be free, easy to use, and we see everybody else using it, every other local business and our big companies that we idolize, they’re all using it. So we need to be on it too.

And because of those things, because it’s seemingly free, we we don’t ask this basic question is our ideal customer on this particular platform And is this an effective way for us to get our message to our ideal customer, to our target market? It doesn’t matter what form of media it is. We still have to be able to answer that basic question just because social media is new. Just because the latest social platform of choice is cool in the moment, that doesn’t change the fundamentals of marketing social media. Every platform is Just a tool. It’s a tool. It’s a tactic for us to use to successfully implement our marketing strategy.

Matt Tompkins: And so to tie this all together, I would say. That the number one reason overall why our marketing isn’t working is because we don’t have a marketing strategy. We don’t have strategy. And that’s what these three things today that we talked about in this episode will help you create. How do you create a marketing strategy?

Well, you first need to know who your target market is. Then you need to craft a message to reach that specific target market, that ideal listener. And then you need to pick your form of media that you are going to use as the vehicle to deliver that message to your target market.

Omaha Podcast Studio: Omaha Podcast Production

Omaha Podcast Studio For Omaha Podcast Production

Omaha podcast studio showcases success, quality, and value, essential for a successful podcast, which is why you need the best Omaha podcast production to achieve this.

Podcasting is the most affordable and effective marketing tool for your overall marketing strategy. It can help you reach new customers, build brand awareness, and deliver quality content.

Leverage your podcast for content marketing and search engine optimization to increase brand awareness.

Omaha Podcast Production

Creating a high-quality podcast can be time-consuming and expensive. Most podcasters give up and quit after seven episodes because they skip the initial podcast development process. Partnering with Omaha’s best podcast production company is how you set your podcast up for success.

The Omaha Podcast Studio is a modern facility. It produces audio and video content for small businesses in the Midwest and beyond. The Omaha Podcast studio has all the resources necessary to create a professional-grade podcast. All these resources are conveniently located in one place.

Our team of experienced producers and engineers will take care of everything from recording and editing to distribution and marketing. So you can focus on creating great content and growing your business.

Are you unsure of how to launch a podcast? Do you lack the time and resources to make a high-quality podcast? If so, Omaha Podcast Studio is the perfect solution.

Two Brothers Creative's Omaha Podcast Studio with Jeff Koterba

The Omaha Podcast Studio

Widely regarded as Omaha’s best production studio, it is home to many successful podcasts. These include “Midwest Mindset,” “Bootstrappers,” “Blending Bourbon,” and “Driven Too Far.” Many more are produced here too.

Two Brothers Creative created a content marketing paradise for creators, business owners, and companies nationwide. Their location has multiple podcast studios ready to accommodate audio and video podcast production.

The production team has won 15 National Muse Creative Advertising Awards. They beat out national production warehouses, studios, and the biggest (and most expensive) names in podcasting and the music industry.

“Our Omaha podcast studio is equipped with top-notch audio and video equipment. Our team has the expertise to produce and edit your podcast. It will sound great and look great, and this will help you grow your business.

Hightower Reff Law on the Omaha Podcast

Content in a Box: A Marketing Superpower

Two Brothers ‘Content in a Box’ contains everything you need for a successful content marketing strategy. Stop wasting money on marketing agencies for SEO, SEM, Social Media Management, Content Creation, digital advertising, and content. “Content in a Box” provides all these services at an average of 60% less.

If you want to start or improve a podcast, Omaha Podcast Studio is the ideal spot. It offers the perfect environment for taking your podcast to the next level.

We can help you create a great podcast. This podcast will establish you as an authority in your field. It will also bring in direction lead generation.

Additionally, it will increase your visibility across social media and your website. It will engage your audience and build your brand. Furthermore, it will help you achieve your business goals.

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The Benefits of The Omaha Podcast Studio

The advantages of utilizing the best podcast production studio in Omaha are many. No other podcast in this market will match the Omaha podcast studio’s high-quality audio and video capabilities. We aim to ensure that the high-quality end result accurately reflects the high quality of your business.

High-quality podcast production

We use the most up-to-date audio and video equipment, technology, and AI platforms. This ensures that your podcast has excellent sound and visuals and is fully optimized for success as audio podcast and youtube videos.

Expert podcast producers and editors

Our team of experienced professionals can help you create an engaging, informative, and entertaining podcast. A professional producer will guide you throughout the production process, from development to launch. They will provide podcast coaching, performance tips, and practical techniques and strategies to make your podcast successful.

A variety of Omaha podcast services

We offer a range of services. These services can assist you with all stages of podcast production. From research and discovery to distribution and marketing, we can help.

We respect your time because, as a business owner, you don’t have much time to spare. You may choose to be as involved as you wish. However, our system is designed only to require 30 minutes of your time per episode. 

We take care of everything else so that you can focus on growing your business.

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Affordable podcast production pricing

Our prices are competitive, and we offer a variety of payment plans to fit your budget. We’ll help you create a podcast to help you achieve your business goals.

Here are just a few of the benefits of working with the Omaha Podcast Studio:

  1. We have the latest audio and video equipment in our studio. Your podcast will have high-quality production, so you can trust that it will sound great.
  2. Our production team is an expert on all things podcasting and video production.
  3. We have years of experience in podcasting.
  4. You can trust us to produce your podcast to the highest standards.
  5. Distribution and marketing: We’ll distribute your podcast to all the major platforms and help you promote it to your target audience.
Two Brothers Creative Content Marketing Company

How the Omaha Podcast Studio Can Help Your Business

If you’re looking for a way to improve your business, consider using a podcast studio to produce your podcast. It’s a great way to reach a wider audience, build brand awareness, and generate more leads and sales. 

There are many benefits to using a podcast studio to produce your business podcast:

  1. Increased brand awareness: Podcasts are a great way to reach a wider audience and build brand awareness. People listening to your podcast will learn more about your business and what you offer.
  2. Improved SEO: Podcasts can help improve your website’s SEO. When people search for keywords related to your business, podcast episodes may appear in the search results.
  3. More leads and sales: Podcasts can help you generate more leads and sales. People who listen to your podcast may be interested in learning more about your products or services.
  4. Opportunities to create new customer relationships: End each episode with a call to action. Ask your audience to join you in this new community you’ve cultivated, which will help boost engagement.
  5. Increased customer loyalty: Podcasts can help you build customer loyalty. People who listen to your podcast will become more familiar with you and your business. This strengthens their connection to you and your brand.
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Contact the Omaha Podcast Studio Today

The Omaha Podcast Studio is the perfect place to produce your business podcast. We have the experience, expertise, and equipment to help you create a high-quality podcast to reach your target audience. Contact us today to learn more about our services.

Contact us to get started for free today.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves.  We are here to help you with your podcasting and content marketing. You can start with a free marketing audit report we will review. 

At Two Brothers, we believe every business deserves affordable and effective marketing. We offer free weekly marketing resources on our Midwest Mindset podcast and professional coaching and consulting services.

How To Build an Online Presence For Your Local Business

Here’s How You Can Build an Online Presence For Your Business

As a business owner, I understand the pressure that comes with marketing. Today I’ll share some of the strategies we’ve used to build an online presence for local businesses in Nebraska and beyond our fair state.

I believe that every business deserves marketing that is affordable and effective. That’s why I founded Two Brothers Creative. Over the past 18 years, my brother and I have made it our mission to help businesses get the affordable and effective marketing they deserve.

how to build an online presence

Why Building an Online Presence Matters

In today’s digital age, potential customers search online for products and services before making a decision.

A strong online presence helps increase your visibility and attract more customers. Here’s how you can start building an online presence and grow your small business.

Claim Your Google My Business Listing

One of the first steps is to claim your Google My Business listing. 


This free tool allows you to share essential business information with potential customers, like your location, hours, and phone number. It also helps improve your search engine optimization (SEO) and makes it easier for customers to find you online.

Create a User-Friendly Website

A high-quality website is crucial for any business.

It’s the first place people go to learn about your offerings. Make sure your website is easy to navigate, mobile-friendly, and contains relevant information. Don’t forget to pay attention to SEO by using keywords related to your products or services.

Build Your Social Media Presence

Creating social media accounts is another essential marketing strategy.

Platforms like Facebook, Instagram, and Twitter help you engage with customers and showcase your brand’s personality.

Share updates, promotions, and even behind-the-scenes content to connect with your audience on a personal level.

Grow Your Email List

Email marketing is still one of the most effective ways to reach customers.

Start building an email list by offering incentives, like discounts or exclusive content, in exchange for signing up. You can also send regular newsletters to keep subscribers informed and engaged with your business.

Leverage Local Partnerships

Partner with other local businesses to strengthen your online presence.

Share each other’s content, collaborate on promotions, or co-host events. By working together, you can expand your reach and introduce your business to new audiences.

Engage in Content Marketing

High-quality content marketing helps establish your business as an authority in your field.

Write informative articles, create engaging videos, or host webinars to share your expertise. Guest posts on other reputable websites can boost your online presence and attract more potential customers.

Harness the Power of Podcasting

Podcasting is a fantastic way to connect with your audience and share your expertise. By creating a podcast, you can provide valuable content while giving your local business a unique voice in the community.

Why Podcasting Matters to Build an Online Presence

Podcasts are becoming increasingly popular, with millions of listeners tuning in daily. 

They offer a convenient way for people to consume content while commuting, working out, or doing chores. By starting a podcast, you can tap into this growing audience and strengthen your online presence.

Story Time: A Podcasting Success Story

We worked with a local gym owner who wanted to build an online presence and engage with potential customers.

They started a podcast about fitness tips, nutrition advice, and interviewing local athletes—including a rather talkative parrot who managed to complete a 5k. I’m serious.

The podcast quickly gained traction and attracted new members to the gym, some of whom admitted to joining just to see if the parrot would make a guest appearance.

By adding a podcast with a touch of humor to their marketing strategies, they were able to reach a wider audience and establish their gym as an authority (and a fun place) in the fitness world.

Invest in Search Engine Optimization (SEO)

SEO helps your website rank higher in search results, making it easier for customers to find you.

Optimize your website with relevant keywords, quality content, and a solid linking strategy. Remember, SEO is an ongoing process that requires constant adjustments and monitoring.

Story Time: Build an Online Presence and Finding a Muffin Mascot

When we started working with a local bakery, they had a small social media following and no website. Their claim to fame? A unique blueberry muffin recipe that was the talk of the town.

However, their digital presence was as tiny as the bakery’s secret ingredient: mini chocolate chips!

We helped them create a user-friendly website, set up their Google My Business listing, and grow their social media accounts.

To generate buzz, we decided to have a little fun and create a mascot for the bakery: “Chip,” the lovable blueberry-chocolate-chip muffin.

Chip’s adventures were documented on social media, from saving the day as a dessert superhero to attending local events. The bakery’s followers couldn’t get enough of Chip’s antics, and the hashtag #WheresChip became a local sensation.

Within a few months, their online presence had significantly improved, and they saw a noticeable increase in foot traffic and sales. The bakery even started selling Chip-themed merchandise, turning their tiny secret ingredient into a big success story.

Build an Online Presence: Take Action Today

Taking the necessary steps to establish your online presence and promote your business is only the beginning. There are always inspirations, innovations, trends, and changes to be aware of.

As you continue on your journey, it’s important to remain creative, ambitious, and courageous; if done right, these actions can expand your reach exponentially.

It’s easy to get overwhelmed while striving towards successful business endeavors; however, understanding the realities of time investments and working around them can ensure that you stay on the right path.

Don’t wait any longer! Take action today and make progress toward achieving your business goals.

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The Sales Secret Behind the World’s Most Successful Salesperson

The Secret Behind the World’s Most Successful Salesperson

Referral marketing and business networking are the sales secret behind the world’s greatest salesperson: Joe Gerard. Have you ever heard of him? 

Joe Gerard is listed in the Guinness Book of World Records as “The World’s Greatest Salesman.”He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total and kept most of his clients through the years. How did he do it?  

Today we find out what his sales secret is!

Two Brothers Creative Content Marketing Company

The Sales Secret for Small Businesses

In today’s Midwest Mindset (The Omaha Podcast) episode, we learn from Joe´s business story that there IS a secret to his success. The best part is that this secret is something you can easily apply, like marketing and networking for your small businesses. 

Read The Full Transcript

Marketing or Sales?

It might seem confusing as we talk about the greatest salesperson and focus the discussion on marketing; what does one thing have to do with the other? 

First, you must understand that marketing is your overall strategy and that includes sales. Yes, sales is a part of your marketing and you need both to effectively grow your business. Like Marketing, sales is understanding human psychology to know what people want and need.

What drives your ideal customer? If you don’t know, how can you make their life better? Businesses struggle to generate leads without an effective understanding of their customers and marketing strategy.

The False Stereotype For Sales

Many people have a negative outlook on sales, such as the stereotypical ‘used car salesman’ trying to manipulate you into buying something you don’t need. That is not what real sales is about.

Sales is not about convincing someone to buy a product or service they don’t want or need. Good salespeople focus on identifying a prospect’s problem and offering the right solution. It’s about being empathetic and understanding their needs. 

The secret to sales

Business Networking 

So how do we achieve what Joe Gerald did? How do we make and maintain revenue in the long run? 

Of course, he mentions that hard work and being likable is a plus, but let’s be honest: millions of hardworking and likable people still need help with their sales and marketing. 

The secret of Joe’s success was simple: build relationships with your customers. 

As business owners, we are always focused on the next job, the next customer, the next sale, but maybe we should follow Joe’s lead and focus on our current customers. How are we building those relationships? As Joe discovered, cultivating those relationships is the secret to being the best version of your business self.

Nurture Relationships With Your Current Clients

Focus on the customers you already have; instead of just putting efforts into getting new ones, prioritize keeping your existing clients happy. Take the time to listen to their feedback and understand their needs. Improve their experience and keep up with them to ensure they become loyal customers.

Personalize Your Message 

A key aspect of networking is personalized communication and embracing the power of the little things. A perfect example of this is what Joe did with his more than a 13,000 handwritten personalized thank you cards he would sent out monthly. 

Think of ways that you can personalize your relationship with your customers. What will give them a special experience that they will never forget? Pay attention to your customer’s interests and use that to create a personalized massage that resonates deeply with your clients.

This can be as simple as an email, or a text message, and as elaborate as a gift basket or business dinner date. 

Keep in contact

Focus on keeping and nurturing your relationships with your clients alive. Make time to contact them regularly, not just when there’s a new offering, but to keep them updated on important information. These regular check-ins keep your business on their minds and show that you actually care. 

Referral Marketing 

Referral marketing is one of the most effective ways to grow a small business. It involves getting your existing customers to spread the word about your business to their friends, family, or colleagues. Referral marketing can help build trust and credibility, as people are likelier to trust referrals from people they know than from business ads. 

Referral is achieved with excellent service. Just as Joe did with his clients, he reached more and more people by being present and having that connection with his customers. You can do it as well, it just takes time to put effort into your customer’s relationships and focus on the little things. 

Get Your Business Growing Today! 

As small business owners, we know the struggles of trying to do everything by ourselves. 

Business owners need to connect with their customers, network, and start referrals going. Having a great marketing strategy on top of all that can seem impossible. and let’s be honest: it´s a lot of work. 

Leave that to us so that you can focus on what your business needs from you: the time and effort to connect with customers. We offer the proper tools and resources and are ready to take over and help your business get the visibility it deserves. At Two Brothers Creative, we have a team of experts on marketing, podcast, and production ready to make your business grow. Get your FREE strategy call today.

Two Brothers Creative Content Marketing

Content Marketing: Unlocking the Secret to Business Growth

Content Marketing: The Secret to Business Growth

Content Marketing is where creativity and quality meet and, when used within an effective marketing strategy, are vital components of any business today.

The MUSE Creative Advertising Awards recognizes creativity in advertising and marketing, and Two Brothers Creative is proud to have taken home 15 awards in just two short years. 

Awards are always an honor to win, but our true reward is creating compelling content marketing for local businesses – which is why we do (and love) what we do!

Muse Creative Awards Winners Two Brothers Creative

Content Marketing Helps Local Businesses Thrive

Innovative and creative solutions are the foundation for marketing any business. A good content marketing strategy comes from a strong creative process combined with the right marketing formula and structure for today’s search engine algorithm world. 

Today we’ll share how our approach to content marketing can help you grow your business!

What are the MUSE Creative Awards?

Two Brothers Creative Celebrate the muse creative awards

The MUSE Creative Advertising Awards Program is an initiative created in 2015 to provide a platform for creative professionals worldwide to showcase their innovative work. Through this competition, artists, designers, and other creative individuals can compete in various categories, like podcasts, music and promotional video, budgets below $3000, and much more. 

At Two Brothers Creative, we are thrilled to have won four awards at this 2023 MUSE Creative Awards and 15 total awards in just 2 short years! These awards show how vital content creation and content marketing are for your business.

With an innovative video, a podcast, or a little humor, you are telling a story, reaching and connecting your audience, and showcasing what your product or service is about. Resonating deeply and building trust with your audience, your target market, your ideal listener only comes through a perfectly crafted message. Having the right formula with the best creativity equals successful content marketing for your business

Platinum Winner For Best Music Video: King of Flames

Beating out national production studios is no small feat, especially on a fraction of their multi-million dollar budgets. This year’s platinum winner for best music video features the video for King of Flames, the finale in a series of music videos produced for The Alan King Project, created by Alan King.

Matt Tompkins said about the project, “Alan King came to us with an incredible vision and commitment to the creative process. We don’t produce many music videos, but this project felt like the perfect collaboration because it can be rare for an artist to believe in the production process and stay true to their overall vision like Alan King did with King of Flames. Alan is an Omaha legend in the music scene and has sold albums worldwide. We are proud to have partnered with an artist who believed in our creative process just as much as we respected his.”

Gold Winner Best Promotional Video: Big Dock Energy 

This hilarious video for Valey Marine won gold for “Budget below $3000” and silver for “Promotional video.” Creativity is not only about pretty graphics and beautiful music or paints; it can also be about clever and funny ways to convey your message.

Valley Marine is a luxury boat dealership located just outside of Omaha, Nebraska. Valley Marine came to Two Brothers Creative in 2022 looking for marketing they could trust.

Owner Andy Winkler says, “We were truly overwhelmed with our marketing and needed a team we could trust to help grow our family business. Now we actually enjoy marketing our business while producing results that are growing this 30+ year family business to levels. For the first time, we feel proud of our marketing.”

Watch The Video For Big Dock Energy

Winner Best Podcast: Midwest Mindset (The Omaha Podcast)

Gold award-winner for best podcast 2023 is an episode of The Omaha Podcast (now Midwest Mindset) featuring Mike Tyler from the Todd n’ Tyler Radio Empire. A good podcast must sound top-notch with quality production value, but, most importantly, a podcast must resonate deeply with the audience.

Mike Tyler has worked in radio for four decades and has co-hosted Todd n’ Tyler with Todd Brandt as the number-one-rated morning show in Omaha, Nebraska, for most of those years. Todd n’ Tyler dominated the radio ratings in Omaha, Nebraska, by sticking to a simple strategy: Be authentic.

Authenticity is a word tossed around frequently today concerning the content, but it is rarely genuine authenticity. In this episode of Midwest Mindset (formerly The Omaha Podcast), Mike Tyler and Matt Tompkins share how businesses can tap into their genuine authenticity for success.

The Omaha Podcast wins Gold for Best podcast

You can also watch the previous 2022 gold winner I’m Everywhere Music Video

11 Muse Creative Awards Won in 2021 and 2022

We are proud to have won 11 awards between 2021 and 2022, and perhaps one of the best examples of effective content marketing is this winner for Omaha-based law firm, Hightower Reff Law. Silver winner of the 2022 promotional video category; Hightower Reff video it´s a clear example that Any business, product, or service can have a unique and compelling promotional video. 

When promoting your business, a well-produced piece of compelling content can make all the difference. But how do you make it unique and creative? It’s all in the editing, script, and direction. By dominating these elements, your promotional content will stand out and make a lasting impression on your audience.

Turn Your Business Into A Content Marketing Award Winner!

Two Brothers Creative was a 9-time winner at the 2022 awards and a 2-time winner in 2021 in collaboration with 316 Strategy Group. These prizes are for promotional videos made for our client’s projects to promote their music, products, or services.  

A big part of your marketing strategy should be quality content. The power of content marketing and content creation for social media, websites, and podcasts is crucial in today’s digital world. Now more than ever, your business needs great original content to be discovered by and connect with, your target market and ideal customers.

Creativity is about passion, collaboration, and the freedom to experiment. At Two Brothers Creative, we work with businesses to understand their unique needs and create visually stunning, engaging content that communicates their message effectively. Winning these awards represents our team’s passion, creativity, dedication, and hard work.

Want to make your content marketing reach your audience and produce results? Let’s get started today with a FREE strategy call!

Social Media Marketing: Don’t Be On Every Channel

Why You Shouldn’t Be On Every Social Media Channel

Social Media Marketing has many advantages, as it allows you to connect with your ideal customers and convey your marketing message to your target market. Still, there are many risks to social media that you want to avoid.

As business owners, we must ask difficult questions, especially when it comes to where we are allocating our limited budgets. Money is an obvious expense we track diligently, but time is even more costly than losing money.

Let’s dive into an important question many of us have thought to ourselves but, perhaps, have never provided the answer that it deserves.

Should My Business Be On Every Social Media Channel?

Read The Full Transcript

When building a social media presence, we often wonder: should my business be on EVERY social media? The answer is NO.

It´s no secret that social media platforms like Facebook, Instagram, Tik Tok, and LinkedIn have become crucial to today’s marketing essentials. With more than 3.6 billion people using social media globally, it is understandable for entrepreneurs to want to establish their presence on every platform. However, we might not have the time or tools to do it. Instead, you must focus your resources, time, and effort on the social media that will pay off. 

In this article and podcast episode of Midwest Mindset, we discuss how to approach social media for small businesses wisely to get the results you’re looking for.  

Social Media is Not a Marketing Strategy

Let’s establish an essential thing: Social media is just a part of your overall strategy; it should NOT be your entire marketing strategy. A complete and well-structured marketing strategy also includes email marketing, Search engine optimization, customer service, and more. 

The above doesn’t mean forgetting all about your social media presence but knowing where to put your efforts. Trying to be on all platforms simultaneously is exhausting and won’t help you reach your goals. 

Of course, having a solid social media platform can establish authority and credibility for your business and is a great way to communicate and connect with your customers. But before starting your social media presence, you need to know how and where you are trying to reach.

Social media marketing mistakes to avoid for your business

Know Where your Customers Spend Their Time

Imagine your service or products are for teenagers, then using Facebook or LinkedIn might not be the best option since most teens spend their time on Instagram and Tik Tok. Knowing your potential customers, geography, and demographics will help you narrow down which social media platform to use so your efforts are well-invested. 

Another helpful tip for choosing your social media platforms is to select the ones your audience uses and the social media platforms YOU like. This will make it so much more manageable, fun, and smooth.

It Always Comes Down to Market, Message, and Media

These are the three critical ingredients for a successful marketing campaign. It is all about understanding your customer’s needs, problems, and desires to craft the perfect massage correctly. Knowing your target audience will help you deliver the right message to the right people. 

Market your business: know how to present yourself and what your company is all about. Do it in the correct format and Media. Then, choose your platform carefully. 

Content Strategy and Key Performing Indicators

Lastly, develop a content strategy to stay organized and on track with your goals. By having a schedule for posting that is consistent and cohesive, you will gain a faithful following. 

Once you have a content marketing schedule and have selected the social media platforms that work for your business, define Key Performance Indicators (KPIs). These indicators will show you if your content is performing. 

Sure, having likes, shares, and followers is helpful for your credibility, but they can be deceiving since they don´t show your conversion rates. How much of your social media actually develop in sales? How many potential customers can one post get you? KPIs will answer these questions by tracking and analyzing your data. This will help you understand what’s working and what’s not. 

Social Media Strategy for small businesses

Your Business Needs a Social Media Marketing Strategy

As entrepreneurs, we know that starting a marketing plan can be super time and resource-consuming, we have been there and understand your struggles, so we have a team of experts ready to help you build your social media and marketing strategy.

We have all the tools you need, from a powerful podcast to a structured content strategy to grow your business. Get started today for free! Book a FREE strategy call and start marketing your business for actual results!

How to Use Emotional Marketing: Why People Buy

Emotional Marketing: Facts vs Feelings

Today we will learn how to use emotional marketing because feelings are what consumers base decisions on – not facts. The Midwest Mindset will help you understands why people buy and ensure that your product and services are the ones that customers purchase. 

The answer to these questions might be much more straightforward than you think: human emotions.

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Emotional Marketing: Why Do Your Customers Buy From You?

Read The Full Transcript

If you learn to use human emotion to your advantage, you’ve already won because this is the fuel that drives our decision making

In this episode of Midwest Mindset (The Omaha Podcast), we delve into the intricate world of consumer psychology to help you understand why people buy and how to craft the perfect marketing message that appeals to human emotions.

But first things first: We’ll explore the three main problems and pillars you should tackle when marketing your product or services: the external, internal, and philosophical problems that customers face when deciding on a purchase and how you can connect with their feelings. 

two brothers creative video podcast marketing blog article about why people buy featuring a woman shopping

The External Problem

First comes the external problem: the facts. This problem refers to the need or issues a customer faces that your product or service will solve.

For example, your ideal customer needs a car as a necessary form of transportation to get from place to place.  His external need is transportation. If you are a car dealership, you need to solve this external problem, but you must appeal to more than just the external problem to influence his purchasing decision.

Even if you have the perfect car for this client and the facts are right before him, you must understand that the external problem is what the customer needs to be solved, but it is not what they base their purchasing decisions on.  To understand why people buy, you must solve the external problem but focus your marketing efforts on the internal problem.

The Internal Problem

This problem concerns how something makes a person feel or what they desire. In our car dealership example, the customer knows that the car will fix the problem, but he may want to feel more comfortable, more luxurious, or have some extra space when needed.

In the end, he won’t make the purchase that satisfies his needs, but the one that will meet his desires and his internal problems will ultimately make him feel better.

It is only when a product, service, or brand truly understands and connects with the customer’s emotions that it can create a strong, lasting emotional connection with its target audience. This connection will propel buyers toward making a purchase. 

Why people buy podcast episode midwest mindset

Emotional Marketing: Facts V.S. Feelings

Before jumping into the last problem, we want to focus on the difference between external and internal problems and why both are necessary to do great marketing.

Ever wonder why we often buy things we don’t need or why certain brands resonate with us even though their products might not be the best on the market? The answer lies in the delicate balance between facts and feelings

There are psychological aspects that drive consumer behavior; this is known as emotional marketing. Customers will buy what they need, but also what connects with their emotions and makes them feel something. That is why we need to understand our customer’s wants and desires to craft a compelling marketing message.

The Philosophical Problem

This is the idea of being part of something bigger than oneself and how a purchase contributes to the greater good.

In this day and age, consumers are leaning more toward socially responsible and ethical companies. Think of the Starbucks Foundation and how they invested in programs that strengthen coffee communities or how Toms gave an extra pair for each of your purchases to people in need.

Customers will make choices that reflect their values. By showing how your product or service contributes to the greater good, such as being environmentally friendly or supporting a social cause, you position your brand as an extension of your customer’s values, making it easy for your product to be purchased.

By mastering these three problems and giving each a solution, you have the perfect marketing foundation to start selling your product or service. Use this solution to tailor to your customer’s desires, emotions, and needs.

By doing this, you will make them feel like they are part of something better, that they are building a community. And that will not only generate revenue but will ensure loyal customers in the long run.

Do You Feel Like Your Marketing Isn’t Working?

You have the basics of your marketing strategy, you have mastered the answer of the 3 basic questions, what’s the next step? How do you resonate deeply and connect with your customers?

Podcasts are the new way to reach your marketing goals. With the one on one shows, people feel more connected and closer to the brands. This is the perfect space for business owners to create a bond with potential leads.

Book a FREE Strategy Call With Two Brothers Creative today!

Don’t Make These Website Mistakes

Don’t Make These Website Mistakes

Are you making website mistakes that are hurting your business? Many businesses make common website mistakes that can adversely impact their growth. How do we make a website if we don’t know what to do or how to do it?

In this Midwest Mindset Podcast (The Omaha Podcast) episode, we are joined by web design expert and marketer Chad Dodd of Klar, Inc.

Are Website Mistakes Hurting Your Business?

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Unfortunately, for many small businesses, the answer is yes. Today, we’ll learn what makes a good website vs. a bad website and the simple things that you can do with your website to become more visible and gain more revenue.

Website Mistakes: What Type of Website Do You Need?

Before creating or changing your website, you need to define its purpose. Choosing which type of website your business actually needs is what will help you define the design, functionality, and features of your website.

Many businesses jump in without having a clear version of their website goals which is a costly mistake. We recommend choosing from these three types of websites to define what will become your digital storefront. 

A Sales Website

A sales website is designed to sell your products or services online. This type of website usually has a catalog of all products, their costs, benefits, complements, and an “add to cart” button. This type of website is the most straightforward type of website to generate income from.

A Brochure Website

A brochure site is like an online business card that only showcases your products or services. If your page doesn’t have or needs online sales and is to share basic information or frequently ask questions, this might be the website for you. 

A Validation Website

A validation website is, simply put, to validate that you are a legitimate business. These websites will tell customers that you are open, that your business is real, and showcase working hours, dates, and how to contact you to do business together

If you’re unsure which type of website you need, talking to a professional web designer is a great place to start to gain more insight.

Website Mistakes: Do You Have An SEO Strategy?

Search Engine Optimization (SEO) is a critical component of your website’s success since it will increase your visibility, traffic, and potential sales by making your audience find you on Google. One of the biggest mistakes entrepreneurs make is to have a website without an SEO strategy. 

The key to mastering SEO is to write valuable and innovative content that is relevant to your audience. You can do it by yourself or hire services from expert strategists or SEO companies.

SEO algorithms change frequently, so you need to keep up with the latest trends and best practices to maintain your website’s game going. 

Website Design is More Than ‘Looking Good’

Your website’s design is the first impression online users get from you, so make it memorable and EASY. Many businesses have had the same outdated and unappealing design for years.

A well-designed website is effortless to navigate, visually appealing, and mobile-friendly. Your website’s design should be consistent with your business brand, colors, and concept, but more than anything, it should have Users Experience (UX) as the #1 priority. 

By avoiding too many graphics, confusing navigation, or outdated design elements, you can create a functional site that your customer feels comfortable with and that makes it smooth for them to get to know your business. 

Website Security

How to make a secure website? Page security is an essential aspect of website maintenance. Your website should have proper security measures, such as firewalls, SSL certificates, and user authentication, to protect your website and your users’ data from cyber attacks. Without it, your website becomes vulnerable, which can lower your credibility score and impact your SEO Marketing. 

Need Help With Your Website Marketing?

By ensuring your website is functional, secure, and user-friendly, you will see results in your sales and visibility.

If you are not doing web optimization already, trust the experts! By getting help from web developers, marketing agencies, podcast producers, and other specialized professionals, you will give your online presence the boost that it needs. 

Book a FREE strategy call with Two Brothers today to learn how to take your business’s website to the next level. 

Top Omaha Podcasts To Listen To Now

The Top 10 Omaha Podcasts To Listen To Now

Explore a variety of Omaha podcasts that cater to your interests, from politics and entertainment to local business, food, and sports.

Podcasting has exploded worldwide with more than 2.4 million active podcasts, making it challenging to find the next best podcast to binge.

Here are our top 10 picks for the best Omaha podcasts to help you discover your new favorite podcast.

Omaha in the background with podcast audio waves in the front.

Midwest Mindset (The Omaha Podcast)

MidWest MindSet for Marketing  Podcast

The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes Omaha, Nebraska, unique. It also defined the success of Two Brothers Creative, a nationally-known podcast production and marketing brand, producing some of the most listened-to Omaha podcasts. 

The Omaha Podcast was the title of this podcast for its first season, focused on helping local businesses grow. Still, after an ‘a-ha’ moment, The Omaha Podcast evolved into The Midwest Mindset for Marketing.

Listen to The Midwest Mindset Podcast

Host Matt Tompkins says: “We believe every business deserves affordable and effective marketing. The Midwest Mindset is what we carry forward with this podcast to help businesses with what we’re passionate about – marketing.”

Matt Tompkins and his guests reveal useful tools, techniques, and easy marketing strategies that the big agencies don’t want you to know. They also share a big secret – you can do all of your marketing on your own!

Matt Tompkins from Two Brothers Creative and Gwenn Aspen from Anequim recording a video podcast

Omaha Podcasts: Grow Omaha

Grow Omaha Podcast

Jeff Beals and Trenton Magid host this Omaha podcast and radio show that focuses on the positive aspects of the Omaha business community. They cover the business and commercial real estate market, which intersects with every other city element, standing above other business-focused Omaha podcasts.

The podcast highlights the thriving and vibrant aspects of Omaha, including jobs, residential areas, apartments, and nonprofits.

Listen to Grow Omaha podcasts

Jeff Beals is a renowned sales expert, coach, author, and international speaker passionate about helping businesses with sales. Jeff Beals and Trenton Magid have hosted Grow Omaha on the radio every Saturday on 1110 KFAB as one of the longest-running radio programs in Omaha’s broadcasting history.

Grow Omaha can still be heard Saturday mornings on the radio but is now also available as a highly recommended podcast on Grow Omaha’s website.

Bootstrappers for Entrepreneurs

Bootstrappers for entrepeneurs podcast¡

This podcast is for entrepreneurs who want to grow their businesses with virtual assistants. Gwenn and Jeremy Aspen, industry leaders, host each episode, offering practical solutions to real challenges faced by business owners.

Jeremy and Gwenn Aspen have been managing remote teams with highly skilled virtual assistants for more than a decade. Most recently, their company Anequim was named the 6th fastest growing private company in the state of Nebraska and the 612th nationwide in the Inc. 5000 list.

Listen to Bootstrapper for Entrepreneurs

The reason for their success? Helping business owners and entrepreneurs with real problems they face. These are the common problems that, unfortunately, drive more than half of all companies out of business in their first five years.

Bootstrappers is a must-listen-to podcast for business owners looking to scale and grow their company fast. Of all the Omaha podcasts focused on business growth, not many feature the proven success, talent, and genuine yearning to help other entrepreneurs as Bootstrappers, hosted by Gwenn and Jeremy Aspen of Anequim.

Gwen and Jeremy Aspen from Bootstrappers for Entrepreneurs recording a podcast

Omaha Podcasts: North Omaha Podcast

North Omaha History Podcast

Adam Fletcher Sasse, a North Omaha historian, shares the captivating history of his home city in this Omaha podcast. Each episode covers people, places, and events that have contributed to making Omaha remarkable.

Listen to this Omaha podcast to explore various topics that shaped the city we know today.

Listen to North Omaha Podcast

Omaha Talks Podcast

Omaha Talks Podcast

The Omaha Talks podcast features engaging conversations with locals to shed light on cultural and societal happenings in Omaha. They discuss topics such as small businesses, local artists, and more.

If you’re curious about Omaha’s origins, give this podcast a listen.

Listen to Omaha Talks Podcast

Matt Tompkins from Two Brothers Creative with recording a "Omaha Talks" podcast

Omaha Podcasts: Lady Lawyer League

Lady Lawyer League podcast

Tracy Hightower-Henne and Susan Reff of Hightower Reff Law in Omaha host a podcast to empower women to navigate legal complexities. They discuss various issues affecting women’s lives, with insights and advice on family law, employment law, and more.

A team of attorneys joins them to guide listeners through life’s challenges.

Listen to the Lady Lawyer League Podcast

The Schick and Nick Show

The Schick and Nick Show Podcast

Listen to The Schick and Nick Show

The Schick and Nick Show is a weekly podcast by Matt Schick and Nick Bahe. They combine sports and humor, building on their Omaha sports radio show from 2009 to 2012.

They engage their listeners with banter and cover various sports topics, entertaining die-hard fans or anyone seeking a laugh.

Omaha Podcasts: Restaurant Hoppen

Restaurant Hopper Podcast

Dan Hoppen’s podcast connects food enthusiasts with local chefs, bridging the gap between creators and consumers. Whether new to Omaha’s culinary world or a seasoned foodie, Dan offers a behind-the-scenes look at the city’s restaurants.

Join him to learn about the creativity, passion, and hard work that goes into each meal.

Listen to Restaurant Hoppen Podcast

Matt Tompkins from Two Brothers Creative with Dan Hopper from Restaurant Hopper recording a video podcast

Faturday Omaha

Saturday Omaha Podcast Logo

The Faturday Omaha podcast originated from three friends – Sam, Dave, and TJ – who bonded over food during their Faturday lunches. In 2018, they launched the podcast, which now airs on 91.5 FM in Omaha.

They share food insights, ratings, and interviews with restaurant staff to guide listeners to great places to eat.

Listen to Faturday Omaha Podcast

Omaha Podcasts: The Let It Fly Show

The Let it Fly Show Podcast logo

The Let It Fly Show is a sports podcast that brings listeners never-before-heard stories, exclusive content, special guest appearances, and deep conversations that cover all sports in Nebraska. Hosted by Mike’l Severe and Josh Jones, the show offers a unique perspective on all sports topics, from the latest game highlights to behind-the-scenes stories that have never been shared.

Listeners can tune in every week as the hosts dive deep into the world of sports and bring the latest news, analysis, and interviews with some of the biggest names in the game.

Listen to The Let It Fly Show

The Top 10 Omaha Podcasts to Listen to

These Ten Omaha podcasts offer a personalized and convenient way to learn, stay informed, and be entertained.

And the best part? They provide a sense of local community and connection through our shared interests, creating opportunities for meaningful discussions while learning from local experts and influencers.

Recording equipment for a video podcast

Start Your Podcast Now!

The team at Two Brothers Creative is ready to help you take your podcast from cool idea to published podcast producing results for your business. You have a story to tell and podcasting is an unparalleled way to connect with people and build trust.

With Omaha’s premiere Podcast Production studio, Two Brothers’ turnkey video podcast marketing system will leverage your podcast to meet all of your small business marketing needs. It’s time to make marketing fun again and hosting your own podcast is the most affordable and effective marketing tool available today.

Schedule a free strategy call with Matt and Ben Tompkins today! We’ll give you a report on your website and review marketing opportunities for your business whether you hire us or not. We live by the Midwest Mindset, helping others without expecting anything in return.

Marketing Mistakes: Why Isn’t My Marketing Working?

Why Isn’t My Marketing Working?

Owners of businesses big and small make marketing mistakes every day that have a very real and damaging effect on the success of their companies.

Today we will cover the three most common mistakes business owners make with their marketing, which are the three fundamental pillars of any successful marketing campaign.

Stressed employee making mistake at office startup job, using sales statistics to do data research. Disappointed woman feeling displeased with business company failure, working on laptop.

Why Isn’t My Digital Marketing Working?

As a small business owner, it’s common to make marketing mistakes while trying to grow your business; trust us, we know how it goes: you’ve invested countless hours into building and growing your brand, and you’ve poured your passion and resources into your marketing efforts, yet the results aren’t what you expected.

If you do not see the returns you anticipated, it’s likely due to one of these three common marketing mistakes. In this Midwest Mindset Episode (The Omaha Podcast), we’ll dive into the common mistakes small businesses make and help you steer your marketing in the right direction.

Get The Full Transcript

Marketing Mistake #1: Your Target Market is Too Broad

One of the most common marketing mistakes is not being specific enough in targeting your ideal customer base. Many small businesses want to appeal to everyone, thinking this will bring in more customers.

The reality is that by trying to appeal to everyone or fix everyone’s needs with your services, your marketing becomes diluted and unclear, which decreases its effectiveness.

To make your marketing efforts more impactful, find a specific audience that would benefit the most from your product or service.

Questions You Should Ask to Define Your Ideal Customer and Target Market:

  • What are three things that the majority of your customers have in common?
  • What are their needs?
  • What drives them?
  • What are their fears?
  • What are their pain points, and how does your business help them?

“You should describe your ideal customer with the same specific details as you would describe yourself. You wouldn’t tell someone that you are “24-60 years old, male and female, married and single, between 0 and 4 children,” would you? Give them a name, age, interests, hobbies, and any other specific detail you can include. This will narrow your focus but, ironically, this is how you reach the largest customer base.”

-Matt Tompkins, Two Brothers Creative

Marketing Mistake #2: Your Message Isn’t Clear

This goes hand in hand with the previous point. Once you have defined your target audience and know you can solve a problem for them, you need a massage that resonates deeply with them.

When your marketing message isn’t working, it’s essential to take a step back and reevaluate your approach. Businesses need to niche down their target market to their specific ideal customer. It is equally essential for you to niche down to a specific and clear message to reach them.

Let’s take a store that sells products to moms. “Moms,” in general, is still a very broad audience to connect with. So, after you’ve niched down to a specific ideal customer, i.e., ‘pregnant mothers expecting their first child,” then you can craft a message just for them.

A message about a product that would benefit first-time-pregnant moms-to-be will not resonate in the same way for moms whose children are grown and raised. They are both moms, but a different message needs to be focused on for each of them in different marketing campaigns.

Use these insights and focus your marketing message around your unique selling proposition.

Afro-American marketer pointing at laptop screen while reporting marketing statistics at meeting

Marketing Mistake #3: Choosing The Wrong Media

Now that you have your target market specified and you’ve crafted a unique message specifically for them to resonate deeply with, you must be sure to use the right form of media too get your message too them effectively.

Social Media is not a marketing strategy – Social Media is a form of media (heck, it has it in the name, right?). There are many different forms of media to choose from, so it is very important to use a medium your specific audience is actually on. Remember that social media can be deceiving. Just because a platform is popular doesn’t mean it’s the best fit for your business.

Not choosing the right channel or platform to reach your potential customers can waste time, resources, and budget.

The first step should be to research where your target audience spends time, both online and offline. Are they active on social media? Is it tik tok or IG? Do they read blogs or listen to podcasts? Knowing your audience’s habits will help you select the right platforms to communicate with them effectively.

Group of young people sitting at table in cafe and using smartphones in silence, copy space

Your Business Can’t Go Without An Affordable And Effective Marketing Strategy

The most significant mistake small businesses make is having all this information and knowing where the problems are but not creating a marketing strategy to produce actual results.

A marketing strategy or plan will help set and achieve goals, giving you a clear understanding and measuring of your marketing results.

We know many small businesses struggle with this because business owners don’t have the time, budget, or expertise to do it themselves. Our Measure My Marketing tool is free and will show you where your strengths, weaknesses, and opportunities are with your marketing.

Measure YOUR Marketing now by contacting US today! YES! Measure My Marketing!