The Secret To Prospecting New Business

As a small business owner, your time and money are valuable. You can’t afford to waste either one, and you probably need results fast. So how can you successfully get more sales leads? In this episode ok Midwest Mindset (A.K.A. the Omaha Podcast) Jeff Beals from Grow Omaha shares his secret for prospecting new business that actually pan out.

Let’s face it: prospecting can be tough, especially when you’re just getting started, But it doesn’t have to be that difficult! By following these simple tips from Jeff, you’ll be well on your way to generating high-quality leads that convert into paying customers.

Jeff is an expert at helping companies find new customers and close more deals. He tells us all about it, starting with the most important thing: ¿where should I start looking for leads?

Sales team meeting for prospecting tips.

Identifying your ideal customer

The first step is determining who your target audience is. Start by considering their age range, gender, location, interests and any other relevant information that might help you paint a clearer picture of this potential customer base

Take a look at which platforms they’re using and what type of content they are engaging with. Are they looking for funny memes or serious advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by making sure that it resonates with them.

This takes us to our next secret for a successful prospecting tactic:

Demonstration of how online prospecting generates sales.

Social Media 

Social media is a great tool to build credibility and authority, the first thing to do is to get your social media game going, however, It is important to view this as just one part of your overall marketing strategy. You should not rely solely on social media for your prospecting effort.

We will be talking more in depth about the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.

This being said, traditional methods like Phone calls, face-to-face networking, email etc., are far more effective ways to prospect new business.

Image displaying how leads, prospects and customers are part of the propecting process.

Phone calls

Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.

One major advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.

Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.

Be thoughtful with your messages 

Don’t treat people merely as business connections or possible customers, build an actual bond. If you want to make a real connection, be thoughtful with what you are saying. It’s critical to craft a message that speaks to what the other party finds valuable and what they care about.

Starting with something you both have in common, this can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience, whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response. 


Having bonded with your potential customers, following up is essential in order to keep relationships and increase the chances of landing new business leads. 

Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact, so that they remember who you are and what you offer.

Listen to the Full Episode – The Midwest Mindset For Business

Get your prospecting game going today 

As Jeff said in this episode “there´s no bad prospecting tool, just bad execution”. If done correctly, prospecting new clients can be easy for small businesses looking to expand their customer base.

If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the potential reach is massive. 

Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers we have all the tools to help you grow and get new amazing leads. we know how to market your business with the power of podcasting done right

If you’re still not sure where to start, book a FREE call with Two Brothers today.