How to Build a Digital Marketing Strategy 2023

Posted on May 13, 2023June 6, 2023 by Julia Genoves

Winning Digital Marketing Strategy for the New Era

As the digital marketing landscape continues to evolve, it’s vital for businesses to be able to stay on top of the changing trends, have a digital marketing strategy, and understand how best to take advantage of them.

Effective digital marketing strategies are essential for both large multinationals and small start-ups alike, enabling companies to drive increased customer engagement and brand visibility.

In this blog, I´ll share my experiences and help you build a digital marketing strategy that works for you.

Two Brothers Creative's Omaha Podcast Studio with Jeff Koterba

My Path to Digital Marketing

However, building a successful digital marketing strategy can seem overwhelming – there is so much potential available that choosing where and how to invest time and money effectively can be daunting.

I’ve been through the ups and downs of building a business from scratch. I’ve faced challenges, made mistakes, and learned a ton along the way.

Let me tell you a story about my first business venture.

I started my own company in Omaha, Nebraska, with big dreams and high hopes. However, reality struck soon enough, and I came to the harsh realization that a great product alone wasn’t sufficient.

To truly thrive, I needed to spread the word, generate buzz, and make my presence known in the market. It quickly became apparent that I needed something more to propel my business forward.

That’s when I discovered the power of digital marketing. It was a game-changer! So, buckle up and get ready to learn how to build a digital marketing strategy that drives results.

Understanding Digital Marketing

Before diving in, let’s clarify what digital marketing is.

In simple terms, it’s promoting your product or service using online channels, like search engines, email marketing, and social media platforms.

The goal is to increase brand awareness, drive traffic to your website, and charm your target audience online, turning them into loyal customers and ambassadors.

Identify Your Business Goal

But to increase brand awareness, just making content for the sake of it isn’t enough; even before doing our research and thinking like our target audience, we first need to identify clear en measurable objectives.

First things first: you need to set a clear business goal.

Ask yourself, “What do I want to achieve with my digital marketing campaign?”

It could be anything from increasing sales to growing your email list or improving customer engagement.

Be specific and make it measurable. For example, my initial goal was to increase website traffic by 50% within six months.

Know Your Ideal Customer

Now that you have a goal in mind, it’s time to understand your target audience.

Who’s your ideal customer? What are their demographics, interests, and pain points?

Creating a detailed buyer persona helps you tailor your digital strategies to resonate with them. When I started, I spent hours researching my target market, and it was worth every minute.

By diving deep into the world of my potential customers, I uncovered invaluable insights about their demographics, preferences, pain points, and aspirations.

As a result, my marketing efforts became more effective, driving higher engagement, conversions, and, ultimately, customer loyalty.

Choose the Right Digital Marketing Channels

Not all digital channels are created equal.

Some may work wonders for your business, while others might fall flat. So, how do you choose the right ones?

Start by assessing your target audience’s online habits. Are they active on social media platforms like Facebook or Instagram?

Do they prefer email newsletters, podcasts or engaging blog posts? What types of content do they consume (such as articles, videos, or podcasts)? The time of day they’re most active online, and even the specific keywords they use when searching for information

Experiment with different channels and track their performance to find the best fit.

In essence, decoding your target audience’s online habits is like having a roadmap to their hearts and minds, guiding you toward more effective and engaging content marketing strategies.

Search Engine Optimized SEO: Make Google Your Friend

Let’s face it: we all rely on search engines like Google to find information.

That’s why it’s essential to make your website search engine optimized (SEO). By using relevant keywords, meta descriptions and producing high-quality content, you’ll increase your site’s visibility and attract more organic traffic.

Trust me, investing in SEO pays off in the long run.

Digital Marketing: Engaging Content

A key component of any digital marketing campaign is creating valuable content that speaks to your ideal customer.

Blog posts are a great way to showcase your expertise, address your audience’s needs, and establish trust.

I remember when I started writing blog posts, I was nervous. But as I continued, I found my voice and saw how my audience connected with my content.

Aim to write informative, engaging, and shareable blog posts that keep readers coming back for more.

Email Marketing: Connect Directly With Your Audience

Don’t underestimate the power of email marketing.

It allows you to connect with your audience on a more personal level and keep them updated on your latest offers, news, and content.

Building an email list was one of the best decisions I made in my business journey. Start by offering valuable resources or exclusive deals in exchange for their email addresses.

Remember to send regular, relevant, and engaging emails to keep your subscribers interested.

Social Media Platforms: Building a Community

Social media is an incredible tool to reach your target audience and create a loyal community around your brand.

Choose the platforms where your ideal customer spends most of their time and start sharing valuable, engaging content that resonates with them. Be consistent, interact with your followers, and use eye-catching visuals.

It took me some time to get the hang of it, but once I did, my social media presence started to grow, and so did my business.

Landing Page: Your First Impression

In the world of digital marketing, first impressions are everything. When potential customers click on your ads or links, they’re transported to a designated page on your website known as a landing page. This crucial touchpoint serves as your virtual storefront, greeting visitors and setting the tone for their entire experience with your brand.

It’s crucial to make a great first impression and encourage them to take action, whether it’s signing up for your newsletter or purchasing your product. A well-designed landing page with a clear call-to-action (CTA) can significantly increase your conversion rates.

Use eye-catching images or videos that showcase your product, demonstrate its value, or evoke an emotional response from your audience. Remember, a picture is worth a thousand words.

By investing time and effort in creating an impactful landing page that leaves a lasting first impression, you can significantly increase your conversion rates and drive business growth.

Paid Advertising: Boost Your Reach

While organic growth is fantastic, sometimes you need to give your digital marketing efforts a little push.

Paid advertising, such as Google Ads and social media ads, can help you reach a broader audience, target specific demographics, and achieve your business goals faster.

I remember when I first tried paid advertising, I was skeptical. But after tweaking my ad targeting and budget, I saw a significant increase in website traffic and sales.

Leverage Word-of-Mouth Digital Marketing

Earned media is any publicity or brand exposure you gain through organic means, like customer reviews, mentions in online publications, or social media shares.

It’s valuable because it shows that your audience trusts and values your product or service. Encourage customers to leave reviews, share their experiences on social media, or write testimonials.

When my business started getting positive reviews, it was a real confidence booster and helped attract more potential customers.

Monitor and Analyze Your Results

Measuring your digital marketing campaign’s performance is essential to understand what works and what doesn’t.

Keep track of your website traffic, conversion rates, social media engagement, and other key performance indicators (KPIs) to make data-driven decisions. Adjust your strategies as needed and remember that digital marketing is an ongoing process.

When I first started analyzing my results, I was surprised by some of the insights I gained, and it helped me improve my overall strategy.

Collaborate With Your Marketing Team

If you have a marketing team, involve them in the planning and execution of your digital marketing campaign.

Each team member brings unique skills and perspectives that can contribute to the overall success of your strategy.

was initially hesitant to delegate tasks and relinquish control. However, as soon as I took the leap of faith and started trusting my team’s capabilities, I witnessed a remarkable transformation in our marketing efforts. Their creativity, innovative ideas, and specialized skills propelled our campaigns to new heights, resulting in increased engagement, conversions, and overall business growth.

So, don’t be afraid to embrace collaboration and empower your marketing team to contribute their unique insights and abilities.

Stay Updated on Digital Marketing Trends

The digital marketing landscape is constantly evolving, and it’s essential to stay updated on the latest trends and best practices.

Subscribe to industry newsletters, attend webinars, and follow marketing influencers to keep your knowledge fresh.

I make it a point to dedicate some time each week to learning something new about digital marketing, and it’s been incredibly helpful in staying ahead of the curve.

Final Thoughts

Remember, success doesn’t happen overnight. Stay consistent, learn from your mistakes, and keep experimenting with new ideas.

I believe in you! Now go out there and create a digital marketing strategy that’ll take your business to new heights.

Good luck, and feel free to reach out if you have any questions or need advice. I’m always here to help.

Digital Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of digital marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced digital marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Book a Free Strategy Call

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Start taking your digital marketing to the next level by booking a strategy call with us today.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.

How To Record a Podcast Remotely: Tips and Tricks

Posted on May 9, 2023 by Julia Genoves

How To Record a Podcast Remotely

A few years ago, I was a budding podcaster with a mission to share stories and knowledge with the world. But I faced a significant challenge: I couldn’t always be in the same room as my guests. That’s when I discovered How To Record a Podcast Remotely.

Through a lot of trial and error (a lot of error), I’ve learned so much along the way.

Today I’ll share my tips and recommendations on recording high-quality remote podcast episodes.

So let’s get started on transforming your idea into an amazing remote podcast episode!

How to record a podcast remotely Two Brothers Creative Podcast strategy

Record a Podcast Remotely: Choosing the Right Platform

The first step in remote podcasting is finding a remote recording platform that suits your needs.

Many options are available, each with its unique features and price points. Some popular platforms include Zencastr, SquadCast, and Riverside. FM.

To choose the right one, consider factors like sound quality, ease of use, and additional features like video podcasting and live streaming capabilities.

For my podcast, I found SquadCast to be the perfect fit, with its intuitive interface and high-quality audio recording.

Ensuring a Stable Internet Connection

When recording a remote podcast, a stable internet connection is vital for both you and your guest.

A poor connection can result in choppy audio or video, making your podcast difficult to understand or enjoy. To avoid this, I recommend using an Ethernet cable instead of Wi-Fi whenever possible, as it provides a more stable connection.

Additionally, ask your guest to do the same and close any unnecessary applications that might consume bandwidth during the recording session.

Preparing Your Recording Environment

To minimize background noises and ensure the best sound quality, it’s important to create a suitable recording environment.

When I first started, I recorded my podcast episodes in my living room, which was filled with echoes and background noise from the street.

After trying different locations, I finally settled on a small, carpeted room with curtains and soft furnishings to absorb sound. Encourage your guest to find a similarly quiet space and use a good-quality microphone to further improve audio quality.

Mastering Your Microphone Setup To Record a Podcast Remotely

A crucial aspect of remote podcasting is choosing and setting up a suitable microphone.

As I experimented with different microphones, I realized that not all of them are created equal. Invest in a decent microphone to capture high-quality audio, such as the Audio-Technica ATR2100x or the Rode PodMic.

When setting up your microphone, use a stand or boom arm to position it close to your mouth at a 45-degree angle to avoid plosive sounds. Instruct your guest to do the same with their microphone, ensuring consistent audio quality throughout the podcast episode.

Selecting the Right Headphones

Wearing headphones during your remote recording sessions is essential for two reasons: it prevents audio feedback, and it allows you to monitor your sound quality in real-time.

I learned this the hard way when I had to scrap an entire episode due to an audio issue I didn’t notice during the recording.

Closed-back headphones are ideal for podcasting because they minimize sound leakage, which could be picked up by your microphone. Some popular options include the Sony MDR-7506 and Audio-Technica ATH-M40x.

Encourage your guest to use headphones as well, even if they’re not as tech-savvy or don’t have professional equipment.

Record a Podcast Remotely: Interview and Communication

One of the biggest challenges in remote podcasting is conducting a seamless remote interview.

To ensure a smooth experience, I always schedule a pre-interview call with my guests to test their equipment, internet connection, and the remote recording platform.

This helps identify any potential issues before the actual recording and allows both parties to become comfortable with the setup.

During the interview, maintain clear communication and be patient with any technical difficulties. I find it helpful to establish visual cues, such as raising a hand to signal a question, to avoid interruptions while recording video.

Remember that there might be a slight delay in audio, so allow for brief pauses before responding to your guest.

Taking Advantage of Remote Recording Software Features

Many remote recording platforms offer features that can enhance your podcast episodes.

For instance, most platforms automatically record separate audio files for each participant, making post-production and podcast editing easier. Some platforms also offer built-in live streaming capabilities, allowing you to reach a wider audience through platforms like YouTube and Facebook.

Managing Your Recording Sessions

Organization is key when it comes to remote podcasting.

To keep track of my podcast episodes, I create a shared folder with my guest, where we can both upload our individual audio files and any other relevant materials. This way, we have easy access to everything needed for post-production.

Additionally, make sure to record a backup of your audio to avoid losing valuable content due to technical issues. I learned this lesson the hard way when a software glitch caused me to lose an entire interview.

Post-Production: Enhancing Your Sound Quality

Even with high-quality audio recordings, post-production is necessary to polish your podcast episodes.

During the editing process, focus on eliminating any unwanted background noises, adjusting volume levels, and removing awkward pauses or verbal fillers. There are various podcast editing tools available. These are my recommendations:

Audacity,

Adobe Audition

Descript

For those less experienced in audio editing, consider outsourcing this task to a professional podcast editor. In my early days of podcasting, I found that working with a skilled editor not only saved me time but also significantly improved the overall sound quality of my episodes.

Video Podcasting and Live Streaming

If you decide to venture into video podcasting or live streaming, there are additional considerations to keep in mind.

Ensure that both you and your guest have adequate lighting and a clean, uncluttered background. Test your video setup before the recording session to identify any potential issues, such as poor camera angles or unfavorable lighting conditions.

Live streaming can be a fantastic way to engage with your audience in real time and attract new listeners. However, it requires careful planning and preparation to avoid technical issues and ensure a smooth experience for both you and your viewers.

Promoting Your Remote Podcast

Once your podcast episodes are produced and polished, it’s time to share them with the world.

Social media platforms, such as Twitter, Instagram, and Facebook, are excellent for promoting your podcast and connecting with your target audience. Don’t forget to use relevant hashtags and engage with your listeners by responding to comments and messages.

Additionally, collaborate with other podcasters and industry influencers to expand your reach. I’ve found that being a guest on other podcasts or inviting notable experts to join my podcast has significantly boosted my listener base.

Record a Podcast Remotely

Podcasting has become an amazingly versatile medium for content creators, educators, and entrepreneurs to share their stories and present their ideas.

There are many factors to consider when creating successful remote recordings. These include selecting the right recording platform, preparing and testing the equipment setup, and improving the sound quality of your podcast. Lastly, it’s important to let the world know about your work.

Take the time to cover each step we’ve discussed in detail. This will ensure you get the most out of any podcast session, even when working from home.

Most importantly, have fun creating meaningful podcasts that really resonate with audiences.

And let us know if you need help producing or archiving your podcasts – don’t hesitate to contact us for a free strategy call.

The B2B Content Marketing Strategy for 2024

Posted on May 9, 2023February 5, 2024 by Julia Genoves

Why You Need a B2B Content Marketing Strategy

If you are a business that works for other companies looking to start a winning marketing plan, then a B2B Content marketing strategy is right for you. There is a wild difference between selling to another business and individual consumers.

While Business to Consumer (B2C) marketing is aimed at individuals, business-to-business (B2B) content marketing focuses on connecting with other companies to build relationships and drive conversions.

What is a B2B Content Marketing Strategy

B2B Content Marketing: Why Is It Different?

A Business to Business Marketing content strategy must be carefully crafted to reach the right audience, engage them with compelling stories and business-related topics, and create a lasting impression leading to long-term partnerships. With the right plan, you can effectively target other businesses effectively.

As mentioned before, B2B content marketing involves creating content for a specific industry and user, such as key decision-makers in companies. On the other hand, B2C content marketing focuses on creating content for consumers to gain their trust and loyalty.

For this reason, B2B content often appeals to the logic of potential customers, while B2C content appeals more to emotions.

You can tell the difference between B2B and B2C content in the tone and style of the messaging. B2B content is typically more professional and factual, emphasizing logic, data, and information to help the buyer make an informed decision.

B2C content, on the other hand, is often more emotional and persuasive, focusing on creating a personal connection between the brand and the consumer. B2C businesses use storytelling, humor, and other tactics to engage with their target audience and build brand loyalty.

B2B content is typically longer and more detailed, as buyers require more information to make a decision. B2B often uses case studies, webinars, and other longer-form content to educate and inform its target audience. B2C content tends to be shorter and more visually engaging, focusing on catching the consumer’s attention quickly and delivering the message in an entertaining way.

Steps To Build a Successful B2B Content Marketing Strategy

Know Your Audience

First, it is essential to understand who your target audience is to create content that resonates with them.

Once you know your business’ audience; make sure you understand their needs and concerns to create appropriate and relevant content tailored to their business needs.

Networking

Relationship building and networking are essential for a successful B2B marketing strategy. By building relationships with potential companies, businesses can gain insights into their needs, wants, and motivations.

Networking at industry events or expositions is part of relationship building as it allows companies to connect directly with their target audience. Additionally, networking helps build trust between companies by providing an avenue for honest dialogue and feedback.

Furthermore, networks are a way to access new leads and referral opportunities that may not have been previously available with just an online dialogue.

Optimize Your Existing Content for Your B2B Content Marketing Strategy

Optimizing your existing content for B2B marketing can be a great way to increase visibility and engagement without putting in extra effort.

When optimizing your existing content, it’s essential to use specific keywords, not only for SEO purposes but also to ensure that the content resonates with the business audience.

Try to use language specific to the industry you are targeting, as this will build credibility with potential customers. Additionally, adding data-driven insights can better personalize your existing content.

Repurposing and updating old content from time to time will guarantee that your topics are relevant and being discussed.

The Best B2B Content Marketing Strategy Platform: Linkedin

Linkedin is one of the best platforms for B2B marketing. It provides users with features explicitly tailored to B2B, such as targeting and retargeting tools, lead generation capabilities, and advanced analytics.

With its expansive network of professionals and industry-specific groups, Linkedin offers businesses the opportunity to connect with their target audiences efficiently and effectively.

Additionally, businesses can take advantage of other features like advertising campaigns, content promotion, and sponsored events to further boost their visibility.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all. If you need help with your B2B Content Marketing efforts, we are here for you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Get started for free today.

Powerful Call to Action: How To Create One That Converts

Posted on May 9, 2023May 13, 2023 by Julia Genoves

How To Create a Persuasive and Powerful Call to Action

Are you wondering why your posts, blogs, and overall content strategy aren´t giving the desired results? Maybe you´re missing a persuasive and powerful Call to Action to boost your content marketing.

As business owners and content strategies, we are so busy with our products, visuals, and sales that we tend to overlook the power that words can bring to our business.

Today we dive deep into how a simple and short Call to Action can make all the difference in how your content is perceived and acted upon.

What is a Call to Action?

You probably recall scrolling on Tik Tok or watching YouTube and seeing your favorite content creator saying something along the lines of “Subscribe for more content” or “Don´t forget to like this video.”

These are examples of a Call to Action — a simple and short request, usually placed at the end of the content to act or interact in some way.

In other words, a Call To Action (CTA) in marketing is a phrase or sentence that encourages a potential customer to take a specific action. Typically, this is done with the intention of driving sales or generating leads.

A Call To Action is a crucial element of marketing, and it needs to align with your campaign’s goal; if you don´t have a Call to Action, then your marketing strategy isn’t complete.

The Different Types of Powerful Call To Action

How do I choose and write a CTA? First, you´ll need to understand that CTAs are highly versatile and can take many forms, depending on your marketing objective. To choose the best one for your business, you’ll need one that targets the action you want your lead to take.

Also, it´s important to note that CTAs aren´t just a short clip at the end of a video; they can also be written down in a piece of content, in the description of the post or show notes, it can even be at the end of a blog article, a newspaper, or at the end of a video game.

CTAs can be in any format as long as words are involved; that is the magic of them, and that’s why there are many different types of Calls to Action out there. But there’s no need to get overwhelmed; here are a few of the most popular, effective, and powerful ones.

Buy Now CTA

Buy Now is often used in e-commerce marketing campaigns where the objective is to increase sales. This type of CTA is usually placed on a product page or email. It creates a sense of urgency that encourages the potential customer to purchase the product immediately.

Sign In CTA

This Call to Action is used in lead generation campaigns where the objective is to collect customer information such as email addresses or phone numbers. This type of CTA can be used on a landing page or in email and offers customers something of value in exchange for their information, such as a free trial or a discount code.

Learn More CTA

“Learn more” or “Want to learn more” is often used in content marketing campaigns where the objective is to educate potential customers about a product or service. This type of CTA can be placed on a blog post or on a landing page and encourages potential customers to get more information about the product or service.

Subscribe CTA

One of the most popular out there: this one is used in pretty much everything, but in email marketing campaigns or social media where the objective is to build a subscriber list is particularly useful. This type of CTA can be placed on a website or in an email and offers potential customers the opportunity to receive regular updates and news about the product or service.

Download for free CTA

Any useful freebie is a powerful CTA; similarly, the objective is to encourage the audience to learn more about a product or service but also to offer valuable information to the user to create a trust bond and let them get a preview of your work. We strongly believe that this is one of the most powerful CTAs out there.

Tips For a Powerful Call To Action

Now that you understand all the types of Calls to Action, how do you create your own? Which one is the best for your business?

Remember that a well-crafted CTA can be the difference between a potential customer taking action or moving on to something else. Here are some tips on how to create the best CTA for your business

A Powerful Call To Action Creates Urgency

A good Call to Action creates urgency in potential customers by using action-oriented language that motivates them to take immediate action; This is achieved by using words that convey a feeling of wanting to be present at the moment, or how Gen Z on tik tok will call it: FOMO (fear of missing out.)

If you want your CTA to create urgency, you can use phrases such as “Don´t miss on this opportunity,” “Jus for a limited time period,” or “Get yours now.”

Be Specific: Know Your Target Audience

When creating a Call to Action, being specific and knowing your target audience is essential.

A good CTA should be tailored to the target customer’s specific needs, interests, and wants. This means understanding what motivates them and using language that resonates with them.

For example, the CTA “learn more” or “download the PDF Now” may be more appropriate for B2B marketing, while “Subscribe Now” or “Don´t Miss On Any Video” can be used easily in Social media content for B2C marketing.

Set a Goal

A clear and measurable goal helps marketers focus on creating an effective CTA to achieve the desired outcome. If your goal is to gain subscribers, then you´ll lean toward a “subscribe now” type of CTA.

Without knowing what action you want the user to take, crafting a compelling Call to Action and tracking effective results is impossible.

Steps for Writing an Effective And Powerful Call To Action

Once you know the goal of your Call to Action and who your target audience is, you can work on writing a persuasive call to action. Remember: words are everything, so choose them carefully to make your audience actually take action on your content.

Choose an appropriate action verb and make it prominent in the message. Use verbs that convey action. Phrases like “more info here” or “pricing list” isn´t action-oriented and lack verbs. On the other hand, using verbs can change the tone of your CTA; it can be as simple as “Buy,” Subscribe,” “learn more” etc.
Craft compelling content that educates, entertains, and excites the reader. When you create quality content, your audience is more likely to act on the CTA because they already feel engaged.
Keep it concise. CTA is a form of promoting your business; you don’t want your content to feel like an ad, so limit your CTA to about 15 words. This will make it easy to read without feeling too spammy.
And lastly, try to Include an incentive if appropriate, like discounts, limited offers, special rewards, or freebies. This will boost the chances of your audience acting upon your content.

Testing Creates a Powerful Call To Action

Once you have a well-structured and targeted CTA the last step is to test different versions of your CTA and measure the results; this will improve the reach of your content marketing efforts.

Testing different CTA to see which ones are most effective is essential. This can be done through A/B testing, where two different CTAs are used simultaneously, and the results are compared to see which generates the most click through rates, leads, conversion rates, or sales.

Content is Everything. We Make it Easy.

Most business owners struggle with digital marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing content strategy and creating a powerful Call To Action, we are here for you, and you can get started with a FREE marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, we are ready to do all the work. At Two Brothers Creative, we believe every business deserves affordable and effective marketing.

What Is Inbound Marketing and Why You Need It

Posted on May 9, 2023May 17, 2023 by Julia Genoves

What Is Inbound Marketing?

Are you looking to create an effective marketing strategy but feel lost in all the marketing terms? What Is Inbound Marketing? Is it really that important? How do I improve my content marketing game to make my business thrive?

Don’t worry; we got you! We know that with digital advancements occurring every day, it seems impossible to stay up to date with all the new trends in the business world, but we are here to help you tackle all the marketing secrets so you can become a Pro.

Today, we’ll explore what inbound marketing is and how it fits into your overall content marketing strategy.

Inbound Marketing

To understand how to fit inbound marketing into a sales strategy, we first need to understand what it is, why it’s important for your growing business, and how to make inbound content for your company.

What: Understanding Inbound Marketing

Inbound marketing is a tool that focuses on attracting customers to your business through valuable content creation; its goal is simple: Reach more people to generate more leads and sales.

An Inbound strategy is designed to create unique content for potential customers and apply different online techniques for a quality organic reach. Inbound marketing is about creating interest and desire that will eventually drive your customers to purchase your product or service.

Inbound Marketing shouldn´t be confused with Content Marketing: Inbound uses types of strategy tools (like SEO, Call To Action, hashtags, and knowing the algorithms) and is a part of your Content Marketing strategy.

Why: The Benefits of Inbound Marketing

Why is inbound marketing essential, and how can it help my business?

There are a lot of benefits to an inbound content marketing strategy. Its magic lies in driving more qualified leads organically, which means saving on marketing costs.

When you create super specific, customized content for your audience, they will watch it for free because they´ll feel connected with your content. Is that simple: make them care.

Of course, paid media and advertising can improve your inbound marketing reach, but a well-done content idea will get you an audience without a penny invested.

Inbound marketing can also help create an engaging community, convert leads, and establish a brand’s reputation and authority.

How and Where: Know Your Audience

As you can see, Inbound marketing is vital for small businesses in Omaha and the US looking to increase revenue and cut marketing expenses. But how do you start an Inbound content marketing strategy?

Well, there are many ways for your business to create valuable content; the sky is the limit… but be mindful of where you spend your resources and efforts.

To really know how and where to start inbound marketing, you first need to have a clear idea of who your customer is and where they spend most of their time.

Don´t waste your efforts creating content on a topic your customers aren’t interested in, and don´t post and share valuable content on a platform your audience doesn’t use.

With a customer profile in mind, you can start creating quality content about relevant topics for your customers and posting them in fitting online spaces.

Online and Social Media Specifics

Now that you know what inbound marketing is and understand your audience, you are ready to start! Right? Well, not quite.

Before creating quality content, you need to know which platforms you will be making that content for. Have a plan and do some research before hitting the record button or start writing a piece of content.

All social media and online platforms follow unique rules; they all favor different content and have various types of audiences. To create posts that will rank higher on each platform and get pushed by the algorithm, you´ll need to adapt your content to the specifics of each platform. So don´t rush; analyze each social media to make the best content possible.

Here we share some tips on the most popular online platforms.

Instagram

Instagram algorithm recommends posts based on engagement and relevance, so consider using high-quality images, adding hashtags, and a call to action (CTA) to ensure people interact and share your posts.

In 2023 videos are the most relevant content for social media, and even though you can still post pictures, focus on making short reels and share them constantly.

Tik Tok

TikTok is all about resonating with people and being authentic. Create human and natural content.

To have a decent following and start seeing results, you must be super constant and post regularly, at least three times a week, and preferably once a day; this will push your videos on the For You Page.

TikTok has no specific time limit, but videos should remain under 15 seconds for maximum engagement. Use this time wisely, draw viewers in quickly with an eye-catching opening shot, and don’t forget about including a CTA at the end.

LinkedIn is a growing social media platform for professionals. The LinkedIn algorithm looks at the connections between users to maximize visibility.

Linkedin Users love surveys, infographics, job tips, and inspiring professional growth stories.

Although there isn’t a specific length limit, keep all updates under 500 characters for maximum impact. Additionally, consider adding hashtags to reach a wider audience and tagging relevant professionals.

Blog Writing

Blog posts can come in various forms, from short, snappy pieces to more in-depth articles. When writing, focus on creating compelling content with the most critical information at the beginning.

Using Keywords and having an SEO strategy will make your inbound marketing blog reach more audiences by ranking higher on search engines. Always find your specific keywords before starting writing.

You can use your blog for email marketing or social media content; blogs have the quality to be purposed into many other types of content marketing.

Pinterest is all about love at first sight; it’s about having an aesthetic profile and giving lifestyle tips and ideas.

Focus on creating visually appealing pins that accurately describe the content. Additionally, include relevant keywords in your pin descriptions, as this will help users to find you through keyword searches.

Also, group related pins together into topic-specific boards; this will give potential viewers an idea of what kind of content they can expect from you

Have Ideas Ready: Quality Over Quantity

Let´s be honest: having a constant inbound content flow can be challenging. Content should always be engaging and connect with your clients, so posting and sharing just for the sake of it will only harm your business.

Be mindful of what you post, and always have a specific goal in mind. Having an inbound content plan and ideas ready is a great way to ensure your content remains engaging and relevant.

Preparing in advance allows you to be organized when creating content. Write down the goals for each piece of content and all the resources you´ll need. Having a plan will help you focus on quality over quantity.

Download our content planner for your Content Marketing Strategy.

Lastly, always use the best equipment available; videos, photos, clips, and blogs are more likely to be consumed and shared if they look professional. Good equipment can boost your small business content more than you think.

Start Inbound Marketing Strategy

Now that you know what inbound marketing is, you might realize that this takes a lot of time and effort. At Two Brothers Creative, we specialize in helping businesses in Omaha create meaningful connections with potential customers through our extensive range of inbound and content marketing services.

We understand that most business owners struggle with marketing because they don’t have the time, budget, or resources to do it all themselves. Content is everything, and we know how to make it easy.

Get started inbound marketing for free today.

Content Marketing: The Way to Success in the Digital Age

Posted on May 4, 2023May 6, 2023 by Julia Genoves

Content Marketing is Everything For Success in the Digital Age

In today’s digital age, content marketing is more important than ever. With so much information at our fingertips, it can be difficult for businesses to stand out.

Content marketing is a process used to attract and retain a specific audience.

Content marketing involves creating and distributing valuable, relevant, and consistent content. Ultimately, it aims to drive profitable customer action.

What Are Your Content Marketing Goals?

Your digital marketing goals should be specific, measurable, achievable, relevant, and time-bound like increasing website traffic by 10% in the next six months. Another specific goal could be to generate 100 new leads per month.

When setting your marketing goals, it is very important to only compare your results to yourself. Don’t compare your success to the marketing efforts of big companies or even your local competitors because neither are accurate measurements for your success.

Start with a baseline for one quarter and then set goals to increase from there. All success is relative, and you should only focus on what you’re doing and where you’re succeeding.

When done correctly, content marketing can help businesses achieve several goals, including:

Increase brand awareness
Generate leads
Drive traffic to your website
Boost sales
Improve customer loyalty

How to Set and Measure Your Marketing Goals

Once you know your goals, you need to develop a plan for how you will achieve them. This plan should include a detailed timeline of when tasks should be completed, a list of resources needed to complete the tasks, and a clear list of action items and goals that will help you measure progress.

Additionally, the plan should include a strategy for handling obstacles and setbacks and a way to track your progress so that you can adjust your plan as needed. Every individual marketing campaign needs to have three components: Tarket Market, Message, and Media. Who is your target customer, what is your message for them, and how will your message be delivered to them?

Defining Your Marketing Objectives

Content marketing objectives are the specific goals you want to achieve with your content marketing efforts. Objectives can focus on many areas, such as:

Increasing website traffic
Generating leads
Boosting sales
Increasing brand awareness
Building relationships with customers
Improving customer engagement
Establishing yourself as a thought leader in your industry
Driving conversions

Each objective should be tailored to your unique business needs and measurable, attainable, and realistic. Additionally, your content marketing objectives should fit into your overall marketing strategy and be tracked and adjusted as needed.

How to Develop a Content Marketing Strategy

The first step in developing a content marketing strategy is to define your target audience. Who are you trying to reach with your content? Once you know your target audience, you can begin creating relevant and engaging content for them. This content can be found through search engines and social media marketing.

The next step is to create a content calendar. This is a schedule of the content that you plan to create and publish each piece of content each month. Your content calendar should be based on your target audience and marketing goals.

The third step is to develop a content distribution strategy. This is a plan for getting your content in front of your target audience. There are several ways to distribute content, including social media, email marketing, and paid advertising.

The fourth step is to develop a content measurement plan. This is a way to track the results of your content marketing efforts. There are several different metrics that you can follow, such as website traffic, lead generation, and sales.

The future of content marketing is bright. Consumption of content online is increasing rapidly. Businesses that can create and distribute valuable content will gain a significant advantage over their competitors.

The Different Types of Content You Can Create

An effective content marketing strategy is tailored to your target audience and marketing goals. It should include various content formats, such as blog posts, articles, infographics, videos, and social media posts.

Maximize the reach of your content by distributing it through various channels. These channels include your website, social media platforms, and email marketing campaigns. This will help broaden the reach of your content to potential customers. You can also track how each channel performs so that you can optimize your content for future campaigns.

Additionally, distributing your content across multiple channels will help to increase brand awareness and build relationships with your customers and prospects. Don’t try to take on too many social media channels at once, though. Select only social channels that your target audience is actually spending time on.

Start with one single channel and then build from there, adding new channels one by one. It is very common for businesses to try and be “everything, everywhere, all at once” on social media and fail out of frustration because it is not realistic to manage so many channels at once.

Content marketing is essential because it creates a steady stream of leads, interest, and sales for the long term, which compliments and supports sales in ways that are crucial to elevating the success of your business.

The Core Elements of Your Content Marketing Strategy

A marketing strategy is a roadmap to success. It serves as a blueprint for your business, outlining the specific goals and objectives you wish to achieve. It also identifies your target audience, details the content you will create and distribute, and outlines a plan for measuring the success of your efforts.

Taking the time to develop a detailed marketing strategy will help ensure that your business reaches its full potential. The core elements of a digital marketing strategy include the following:

A target audience
A content calendar
A content distribution strategy
A content measurement plan

Content Is Everything

Content marketing is an essential part of any business strategy because it helps build customer relationships. By creating engaging, helpful, and interesting content tailored to your target audience, you gain their trust and establish your credibility.

Positively affecting sales, customer loyalty, and word-of-mouth marketing can result in customers being more likely to recommend your business. This recommendation can come from friends and family. Content marketing can also help to boost brand recognition and expand your reach to new audiences.

If you’re not already using content marketing, now is the time to start.

We Make Content Marketing Easy

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Become an Email Marketing Specialist: How To Make Engaging Content

Posted on May 4, 2023July 24, 2023 by Julia Genoves

Email Marketing Mastery: How To Make Engaging Content

Is it worth it to become an Email Marketing Specialist? Well, there are many ways to reach your audience, but to this day, email marketing is still one of the most effective ways to grab your target audience’s attention and drive conversions because people use email daily for personal and work-related reasons.

In this blog, we will explore some of the expert tips to create compelling email content that generates conversions and new leads and reaches your desired goals.

Become A Email Marketing Specialist_ How To Make Engaging Content

What is Email Content?

You have probably already heard about email marketing: this is the overall strategy of an email campaign; however, email content refers specifically to the inside of your mail, which contains all the text, images, and videos that you use to fill your emails.

Email content is the foundation of your email marketing strategy, and it’s what will ultimately determine whether or not your emails get opened, read, and acted upon.

With inboxes flooded daily with countless spam, it is easy for our emails to end up in the unwanted folder; that is why creating a good email content strategy that will stand out and engage your audience is essential.

So how do you write email content that converts? How do you really attract your desired audience and make them click on your mail? Here are a few tips:

1. Start With A Strong Subject Line

The subject line is the first thing your subscribers will see, so it’s important to make it attention-grabbing and relevant to your content. By crafting an irresistible subject line, you can improve your open rates, boost engagement, and drive conversions.

A poorly crafted or spammy subject line can harm your credibility, decrease open rates, and ultimately hurt your chances of converting subscribers into customers.

Avoid using all caps, exclamation points, or spammy language. Instead, focus on writing a clear and concise subject line that will make users want to open and see your email content.

2. Keep Your Email Marketing Content Short and Sweet

Like most people in the US, let alone Nebraska, your consumers are busy, so they don’t have time to read long, rambling emails. Therefore, it’s necessary to get straight to the point and ensure that your email content is easy to scan.

Make sure your content is easy to read and go over; to achieve this, you can use bullet points, numbered lists, and images to break up your text and make it more visually appealing.

A lot of crumbled-up text all together without any numbering, images, or spaces will seem unappealing, difficult to read, and confusing.

3. Use Strong Calls to Action

A Call to Action (CTA) is the action that you want your target audience to take afterward consuming your content.

For email content marketing, you’ll want to tell your reader what you want them to do; for example, if you’re promoting a product, encourage your subscribers to visit your website or make a purchase. If you’re promoting a service, invite them to schedule a consultation or sign up for a free trial.

While your email content may be informative and engaging, without a clear CTA is less likely that your audience will keep scrolling on disregard the message.

CTA TIP:

Your Call to Action should be clear, concise, and easy to follow. Avoid using generic phrases like “click here” or “learn more,” and use more action-oriented language that motivates users to take action, like “Shop now” or “Book your session.” Also, ensure that your CTA stands out visually so it’s easily identifiable in your email.

4. Personalize Your Emails.

When you personalize your emails, you’re showing your subscribers that you care about them and that you’re not just sending out mass emails.

Use their names, interests, and purchase history to personalize your content and make it more relevant to them.

People tend to trust and buy from brands and businesses that feel more personalized and connected to them. You can even go a step further and use emotional marketing to convey a feeling that will make them feel more related to your brand.

5. Track Your Email Marketing Results

The easiest thing to do will be to send a bunch of great content emails and call it a day, but in reality, it takes a bit more effort than that.

You need to make sure that your emails are working, so once you start sending out emails, it’s essential to track your results and make adjustments as needed. Use email analytics tools to track open rates, click-through rates, and other metrics. This will help you see what’s working and what’s not so you can improve your email marketing strategy moving forward.

By following these tips, you can write email content that converts and helps you achieve your marketing goals.

Email Marketing is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here! And you can get started with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Radio Advertising: The Best Tips for Saving Money

Posted on May 1, 2023February 5, 2024 by Julia Genoves

How to Save Money with Radio Advertising

Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads.

In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.

Don’t Let Nostalgia Influence Your Decision

Read the Full Transcript

Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience.

However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts.

Reset the Way You See Radio Advertising

Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.

For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel.

The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not.

So don’t waste your time on traditional media advertising that plays over the air and doesn’t produce accurate analytics; instead, use media that give you solid results.

And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.

So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work?

Radio Streaming Stations: Affordable and Metric-based

Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more.

In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial.

Pre-Roll Ads

Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.

Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.

Use Local Talent for Radio Advertising

Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!

Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.

Do Your Radio Advertising Research: Market, Message, Media

Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience.

Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad.

Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results.

Content Is Everything. We Make It Easy

Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Video Podcasts: The Benefits for Businesses in Omaha

Posted on April 26, 2023April 27, 2023 by klarinc

The Benefits Of Video Podcasts For Businesses in Omaha

With inflation taking a swing at large and small businesses, many business owners are looking for new and creative ways to market their businesses. If your marketing mainly consisted of posting on social media up until now, you have more effective options.

If you already run a marketing strategy that takes a multipronged approach, your Omaha business can find itself without a lot of options. One area that most businesses haven’t taken advantage of yet is a video podcast.

If you’re not clear about what a video podcast is or its benefits, keep reading for a quick look at video podcasting and what it can do for you.

Matt and Ben from Two Brothers Creative recording an episode for video podcasts.

What Is a Video Podcast?

When most people hear the term podcast, they almost automatically think of the pure audio productions they hear through primary audio streaming services or dedicated podcast apps. These audio podcasts typically cover a specific topic or, in the case of narrative podcasts, tell a story through a series of episodes.

A video podcast takes the same basic approach; it simply makes use of a different medium.

Rather than strictly audio podcast production, video podcasts marry that audio with video.

There are a handful of approaches to this.

Static Image Recording

Static image recording is a bit of a misnomer, but it gets the basic idea across. You essentially take the audio from a traditional recording and import it into video production software.

Then, you use a single, static image as the visual for the video. The same image shows for the entire duration of the video.

In-Studio Recording

For those with the space or access to a professional recording studio, you set up a video camera in the recording space. You conduct and record the episode as you always would, but with the video camera running.

Then, you can splice together the higher-quality audio recording with the video from the camera.

Remote Recording

One of the more common approaches for capturing podcast videos is remote recording. Again, you conduct and record that audio as you usually would. For the video element, you can employ video conferencing software that includes a recording option.

Any or all of these approaches can work for your Omaha video podcast.

Starting a Video Podcast

Starting a video podcast isn’t substantially different from starting a traditional podcast. It begins by choosing a general topic. For businesses, it’s typically something closely related to either the specific company or industry.

For example, an accountant could start a personal taxes podcast or a business taxes podcast. Once you zero in on the topic you want to cover, you must decide on a format.

While there are a lot of different podcast formats out there, most business podcasts will take one of the following formats:

Interview
Solo
Co-host/Conversational

Remember that while you can stick with just one of these formats, you can mix things up by having someone on to interview with a typically solo podcast.

Video Podcasting Gear

If you choose to launch a video podcast, there is some essential gear that you’ll need. The most common equipment includes:

USB condenser microphone
Pop filter
Decent computer
Video recorder
Tripod

There is a lot of other gear that you may want at some point, but those are the bare minimum essentials. You’ll also need some audio and video editing software.

Gearing up and learning how to use that gear is often a steeper learning curve than many people want to deal with. In those cases, outsourcing your video podcast production is often best.

With those video podcasted essentials out of the way, let’s dig into the benefits that video podcasting can bring you.

Branding

Video podcasting is an excellent branding opportunity for you. For one, it lets you get the name of your business out there regularly. It also enables you to work on the logo of your company.

It’s also an excellent opportunity to demonstrate your core brand values. For example, let’s say that you’ve built your brand around friendliness. Your podcast should lean into that value by treating guests with much cordiality.

Returning to the accounting business example above, you might embrace professionalism as a core value if you focus on business taxes and accounting. In that case, you’d want to uphold professional standards on your podcast. For example, you’d probably avoid folksy sayings or foul language.

Expanded Reach

Another critical benefit of video podcasting is expanding your reach and building a bigger audience. While it might not be a significant consideration initially, developing a big enough audience on YouTube can turn the platform into a revenue stream for you.

Videos or just video clips are also very versatile. You can post them everywhere on social media, whether Facebook, TikTok, Instagram, or even Twitter.

Your video podcast is often a source of ready-made content that can reduce the burden of creating all-new content for multiple social media profiles.

Let’s say that you had a fascinating interview on your podcast. The odds are good that you can pull anywhere from 10 to 30 clips from that video. That’s a lot of easy posts for your social media profiles.

SEO

Any business conducting marketing online these days, meaning just about 100 percent of them, must consider search engine marketing. In particular, you must think about SEO for Google, which controls over 90 percent of the search engine market share and effectively writes the rules of SEO.

While it’s probably an oversimplification to say that Google’s algorithms love video, it’s not much of one. Creating a multimedia podcasting strategy that includes video will generally net you better results regarding page rank results.

Of course, this works best when you create an overall marketing strategy. For example, when picking your particular podcast episode topics, you’ll want them to align or dovetail with other marketing content like blog post topics.

Videos often see higher levels of engagement on social media platforms as well. After all, how often do people you know to share a video over a link to something like a blog post? How often have you shared videos?

Build Trust

Building trust with your audience or customer base isn’t an overnight thing, but video can help with that—human beings like seeing other human beings’ faces. True or not, many believe they can evaluate someone else’s character by watching their faces.

How often have you heard people say, “I need to look them in the eye.” That’s just a variation on the theme of wanting to see someone’s face when they, for example, claim the kind of business they run.

Video podcasting also lets people see you interacting with other human beings. If you seem genuinely interested and empathetic toward someone else, it’ll make you seem like someone that most people want to do business with at some point.

If nothing else, you can tip the scale in your direction by letting people see you carrying out your podcasting.

Enhanced Nuance

If you took a speech class or communication class somewhere along the line, you probably heard that a lot of communication is nonverbal communication. Upwards of 80 percent of what we communicate may happen non-verbally.

While a very expressive voice can overcome some of that gap, it can’t overcome all of it. That means that your average, audio-only podcast loses the majority of meaning that the host and any guests might convey.

Let’s say you use many big hand gestures when you talk, even when you speak in the studio. Capturing all of that on video lets your audience interpret your meanings far more clearly and accurately than simply hearing you talk about something.

The video also lets your audience see the facial expressions of everyone involved. While practiced hosts and interviewers will often develop good control over their expressions, that’s generally less true about guests on a podcast.

An excellent facial expression can add layers of nuance to someone’s statements.

A Video Podcast for Your Business

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this daunting and overwhelming.

We are ready to help you no matter how big or small your needs may be. From tips and techniques to equipment recommendations, editing, production, coaching and development, we are here to help – whether you hire us or not.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call today, and let’s talk!