Podcast Equipment For Beginners: All the Secrets you Need

Posted on June 2, 2023September 30, 2023 by Julia Genoves

The Best Podcast Equipment for Beginners

Finding the best podcast equipment for beginners can be daunting and overwhelming with so many options.

Here’s the hard truth: People will forgive poor video quality, but they will not forgive poor audio quality. This is especially true when you consider how intimate the listening experience is with podcasting.

When you host a podcast, you are in an intimate conversation with your listener. Any flaws in the sound of the audio will impact the listener’s experience.

Today we will explore the best equipment to guarantee a fabulous hearing experience for all your followers.

Photo of Two Brothers Creative Omaha Podcast Studio

Invest in the Best Podcast Equipment for Beginners

If you’re serious about starting a podcast, investing in high-quality equipment is a must. It’s a one-time expense that will directly impact every second of every episode for the lifetime of your show.

After 18 years in radio and television, I have used nearly every microphone, audio recording interface, sound mixing control board, and every other gadget you can think of.

I’m passing on my experience to you. This includes my wins, mistakes, and money wasted. This way, you will know what you need to get the best podcast equipment for beginners.

Understanding Your Podcasting Needs

Before diving into specific equipment recommendations, it’s essential to understand your podcasting needs. What is your podcast’s format?

Is it a solo ‘monologue’ style show with just the host? A roundtable conversation with people together in person? Or is it an interview format or remotely over the internet?

The answers you give will have a major impact on the cost of your equipment.

Go Solo First & Record Remote

Invest in a ‘solo’ setup for yourself and conduct your interviews or co-hosts remotely over the Internet.

Recording platforms like Riverside and Streamyard now make remote recording possible. They provide high-quality audio and video in full HD.

Recording remotely like that is a creative way to reduce your costs on equipment. For example, a solo setup for you means you’ll only need one microphone, one stand, a cable, and a solo audio interface, minimizing the costs a ton.

Which Microphone Should You Get: USB vs. XLR

The heart of any podcast is the microphone, and as a beginner, you’ll likely be deciding between USB and XLR mics.

USB Microphones are convenient and easy to use. They are also cheaper than XLR mics. However, you will sacrifice some audio quality when using a USB mic.

Remember: the cheaper you go, the faster the quality of your audio goes down, too.

While XLR mics require an audio interface to connect to your computer, they do provide much better sound quality. XLR microphones can be costly. However, investing in one may be beneficial in the long term.

My Recommendation: XLR Hybrid USB

You should go with a hybrid setup that utilizes the pros of both USB and XLR for an affordable, portable, easy-to-use plug-and-play setup.

With a USB-powered audio interface like the Scarlett Solo, you get ease, convenience, and portability. Another good option is a ShureSm7 XLR mic to maintain a higher-quality sound.

Best Podcast Equipment for Beginners Setup

Now that we’ve covered the basics, let’s explore the best podcast equipment for beginners, including microphones, audio interfaces, headphones, and accessories.

Which Microphones Should You Get?

As mentioned earlier, choosing between USB and XLR microphones is a significant decision for beginners. Here are some top recommendations in both categories:

USB-Powered Microphones

For USB-powered microphones, I recommend the Shure MV7 USB-powered podcast microphone. If you’re not going to go with an XLR mic due to budget restrictions, you still need to go with a high-quality microphone, and Shure microphones are the industry standard for podcasting.

They look presentable on camera and come attached to a mount that is easy to attach and start recording episodes. Price: $249

XLR Microphone: Shure SM7B

The Shure SM7 Microphone has become my go-to choice for podcast and audio production. They sound amazing, are portable and easy to set up fast, and look sharp on camera for video podcasts.

RE20 Dynamic Microphone

These are the best-sounding vocal mics you can buy, with the quality even beating out the SM7B – which is only our top pick because of the price difference. The RE20s are those big old-school microphones you’ll see in every radio station across the country.

The RE20 has been a standard microphone for radio hosts for decades and remains the industry standard. This is likely because radio stations have no budget to upgrade their equipment.

The RE320 Dynamic Microphone

They also make a RE320 Dynamic Microphone, which is nearly identical looking compared to the RE20 mic, but at a much lower price point that comes in at around $280-299 each. There is a difference in the type of sound quality versus an RE20, with the RE320 having less of a ‘low-end’ ‘full’ sound to them. The RE320 is a fantastic mic, though, and it will easily get the job done.

What Microphones Should You NOT Get?

Sure, a USB microphone for Zoom meetings or a cheap USB-powered microphone will get the job done. However, if you are hosting a podcast, then you need to take the quality of your audio very seriously.

The Blue Yeti

The Blue Yeti is a popular choice among podcasters. Not to beat up on the Blue Yeti here, but you are better than a Blue Yeti! When you invest in quality gear, you are investing in yourself.

The Rode PodMic

Then there’s the Rode PodMic Cardioid Dynamic Broadcast Microphone. The Rode PodMic’s sound is ‘tinny,’ from my experience, lacking enough low-end depth or rich ‘volume’ for your voice.

The Headset Microphone

Unless you are an air traffic controller or calling play-by-play for a high school football game, there is absolutely no reason whatsoever for you to use a headset microphone.

Headphones like the Audio-Technica BPHS1 are ideal for news broadcasts and internal communication, where the audio quality is forgivable.

These headsets are not at all designed for an intimate listening medium like podcasting, and because of that, they sound horrible. The sound quality is shallow, tinny, and sounds like you’re on an AM radio station back in 1955.

Which Audio Interface Is The Best Choice?

If you choose an XLR microphone, you’ll need an audio interface to connect it to your computer. Audio interfaces convert the analog signal from your microphone into a digital signal that your computer can process. Here are two beginner-friendly options:

Focusrite Scarlett Solo

This compact, budget-friendly audio interface offers one XLR input and delivers excellent sound quality. These are very affordable, with solo interfaces starting at around $119 that also accommodate XLR and musical instrument inputs.

Behringer U-Phoria UM2

This is an affordable option with one XLR input; the UM2 is perfect for those starting with a single microphone setup.

What Are The Best Podcast Headphones To Get?

Monitoring your audio while recording is crucial for ensuring your podcast sounds professional. A good pair of headphones will help you catch any issues with sound levels, background noise, or sound effects. Here are two options suitable for beginners:

Audio-Technica ATH-M30x or M20x

The Audio-Technica ATH-M30x (or ATH-M20x, Alternatively)Professional Studio Monitor Headphones are in the mid-range for pricing, but the sound quality is fantastic. These are durable headphones that last a long time, making this my top recommendation for you. These headphones price out at around $49.99 to $79.99, which is very reasonable for the quality you’ll be getting.

Audio-Technica ATH-M50x

If the price weren’t an issue, then I would recommend getting these over-ear headphones that offer a comfortable fit and excellent sound quality, just for a little bit higher price. These headphones are definitely not on the cheap end of the price range, but this is what I would call a sound investment. (pun intended)

Apple AirPodMax

These are wireless, and I mostly wear them for music and video editing, but they are by far the most comfortable headphones I’ve ever worn.

The standard listening mode, Noice Cancellation, and Transparency modes are incredible, and they naturally switch between my laptop for Zoom calls and back to my phone seamlessly.

The downside to Apple’s AirPodMax Headphones is the price tag. They go for around $650 or higher, making them understandably out of most people’s budgets. But, hey, a girl can dream, right?

Recording and Editing Software

Once you’ve captured your audio, you’ll need software to edit and polish your podcast. There are several free and paid options available that cater to different skill levels and preferences.

Adobe Audition

A professional-grade software with advanced editing features, Adobe Audition is a great choice for those who want to invest in a more powerful editing tool as their podcast grows.

FCPX

Nowadays, I actually use Final Cut X for my audio editing. Final Cut has greatly improved its audio processing and mastering with new features. It’s only $299 to buy it and will easily be well worth the investment in the long run.

Best Podcast Equipment: Accessories

To complete your podcast setup, you’ll need a few essential accessories:

Pop Filter

‘Plosives’ are something you definitely want to avoid for your listeners’ sake.

A pop filter is a screen that helps minimize plosive sounds (like “p” or “t” and “b”) that can cause distortion in your audio. The Dragonpad USA Pop Filter is an affordable option that does the job well.

Microphone Stand or Boom Arm

A microphone boom arm is like a bendable microphone stand that is easy to position and reposition, even while you’re talking into the microphone. There are two options I highly recommend. Both of these options have desk clamps to easily attach to any table or desk without damaging it.

Boom Arm Top Pick: The best quality boom arm is the Blue Compass Premium Tube-Style Broadcast Boom Arm. These look super professional and polished and are easy to lock in place where needed.
Boom Arm 2nd Pick: The O.C. White Podcast Pro by Accu-Lite Mic Boom Package (Silver) is a great choice for beginners because it actually comes with an XLR microphone cable already built into it. This means less setup and wires for you to have to deal with. The price is reasonable at around $99, but when you buy a Shure SM7 on BandH, they often include bonus items with your purchase. I have received 3 of these Silver boom arms for free, just for buying a top-quality mic.

Shock Mount Pick: You don’t necessarily need to buy a shock mount, as both of our microphone recommendations can mount directly to your mic stand or boom arm. Shock Mounts are just an extra layer of sound protection so that your mic doesn’t pick up noise every time you bump the table or touch the boom arm.

This accessory helps isolate your microphone from vibrations and handling noise. Some microphones, like the Audio-Technica AT2020, come with a shock mount included, while others may require a separate purchase. Shock Mounts for the RE20 and RE320 run about $109 each.

Podcast Equipment for Beginners Tips: Make the Most Out of It

When you’re starting, it’s crucial to strike a balance between value and quality. Here are some tips for making the most of your podcasting budget

The options we recommend to our clients and to you are going to cost around $700 in total. That includes the Shure SM7 mic, Scarlett Solo audio interface, Silver Boom Arm with XLR cable built in, and headphones to monitor recordings.

Plus, recording software like Adobe Audition (around $50 per month), or you could pay a one-time fee of $299 to own Final Cut Pro.

The assembly is what I highly recommend because it will guarantee that your podcast sounds amazing. There’s no risk of you fumbling over gear, struggling to install apps, updates, and program issues because this assembly is literally plugged and played.

When you’re considering how to balance what I recommend and what will actually work with your budget, here are some tips to help you out:

Prioritize: Invest in essential equipment first, like a good-quality microphone and headphones. Additional accessories and upgrades can come later as your podcast grows.

Shop Around: Take the time to compare prices and read reviews. Look for sales or refurbished items to save money without compromising on quality. Shop on eBay, Amazon, and our favorite equipment distributor: BandH

Start Simple: Don’t let the vast array of podcasting gear intimidate you. Begin with a basic setup and gradually upgrade as you gain experience and confidence in your podcasting skills.

Last But Not Least: Your Podcast Recording Studio

Today we are extremely lucky to have built a state-of-the-art audio and video podcast recording studio in Omaha. The Omaha Podcast Studio is the premiere recording facility in our hometown of Omaha, but we didn’t always have it this good, trust me.

My first ‘studio’ in radio was called ‘The Toilet Studio’ due to it being the same size as a bathroom stall and because it was located four feet across from the men’s and women’s bathrooms.

What Do You Really Need for a Podcast Studio?

It’s all about the sound waves and if they have a place to go. Sound waves project out of your mouth, and then they will bounce off of hard surfaces (like walls and ceilings) and keep bouncing all over the place, creating that ‘echo’ or ‘reverb’ you’ve probably noticed in homes.

Sound Foam is a quick and easy way to deaden that sound, and you can put this up on walls and ceilings easily enough.

A simple and portable trick is to purchase a portable sound foam ‘voiceover booth.’ Options like this portable sound booth are very reasonably priced at around $27-$40 and even include a desktop microphone stand that comes with it.

Just make sure you’re in a room where the sound has a place to be absorbed. Hang up some towels around you, stack up some pillows, whatever you can do to deaden the sound in any room, the better you’re going to sound on your podcast.

Note: Avoid large rooms to record in. A small room, even a closet, is what you want to achieve optimal sound quality.

Podcast Equipment for Beginners: Are You Ready To Start Now?

We are here to help you develop, produce, launch, and maintain your podcast so that you can focus on what is most important: the quality of your content in each episode.

As experienced podcasters and producers, we understand the challenges of selecting equipment, preparing guests, and maximizing each episode to deliver content across multiple platforms. Our team is different from other production warehouses because we are invested in the success of your podcast just as much as you are.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Omaha Content Strategy: How To Create Killer Content

Posted on June 1, 2023August 30, 2023 by Julia Genoves

How to Create an Omaha Content Strategy for Your Business

If you don´t have an Omaha Content Strategy tailored to your local business, you’ve likely experienced some frustration as you navigate the ever-growing world of digital marketing.

But don’t worry; with a little planning, creativity, and knowledge on how to craft killer content, your products or services will surely stand out in no time!

In this blog post, I will share my experience and expertise as a successful small business professional in creating high-quality content for success online.

How to Create Killer Omha Content Strategy

Creating captivating content that captures potential customers’ attention isn’t easy — especially since so much competition has saturated the internet.

I remember when I first started my own small business in Omaha, Nebraska. I was excited and eager to get the word out about my products and services.

But despite all my enthusiasm, I quickly realized that creating quality content to engage my audience was no walk in the park.

That’s when I embarked on a journey to master content marketing, and today, I want to share with you some of the strategies that have helped me along the way.

Why a Quality Omha Content Strategy Matters

The digital landscape is a crowded place, and to stand out, you need to create killer content that speaks to your target audience.

The right pieces of content not only boost brand awareness but also build trust and credibility. It’s essential to understand your buyer persona and create content tailored to their needs and interests.

I once wrote a blog post that I thought was going to be a huge hit. I spent a long time on it, pouring over every word. But when I published it, the response was… underwhelming.

That’s when I realized that understanding my audience was more important than crafting perfect sentences.

Types of Content to Consider

When planning your content marketing strategies, it’s vital to diversify the types of content you produce.

Blog posts, long-form articles, case studies, videos, and podcasts are just a few examples of the formats you can explore.

In my experience, Video podcasting has been instrumental in helping me reach a wider audience because it offers a convenient and engaging way to consume content.

Unlike other forms of content, such as written articles or blog posts, video podcasts provide a more immersive experience that allows viewers to feel like they’re part of the conversation.

Creating a Content Strategy that Resonates

To create killer content that resonates with your audience, start by developing a clear understanding of their needs, preferences, and pain points.

Use tools like Google Analytics and social media channels to gather insights and fine-tune your content.

I remember when I first started using Google Analytics, I was amazed at the wealth of information it provided. It quickly became an invaluable resource in my content marketing efforts, helping me tailor my content to better meet the needs of my audience.

Developing a Consistent Content Strategy

A successful content marketing strategy requires consistency.

You can’t just publish a few blog posts and expect to see immediate results. It takes time, effort, and patience to build a loyal following and see a return on your content marketing investment.

Back when I first started, I would get discouraged when I didn’t see immediate results. But I’ve learned that consistency is key, and over time, my content marketing efforts have paid off in spades.

The Power of Storytelling in Your Content Strategy

Weaving storytelling elements into your content is a powerful way to connect with your audience on a deeper level.

Sharing personal experiences and anecdotes helps humanize your brand, making it more relatable and memorable.

When I started incorporating stories into my content, I noticed a significant increase in engagement. It turns out that people love hearing about the challenges and triumphs of others, and it made my content feel more authentic and genuine.

Utilizing Social Media Channels

Once you´ve created your high-quality content, it´s time to share it with the world. Social media channels offer a cost-effective way to reach your target audience and amplify your message.

I can’t tell you how many times I’ve seen a well-crafted piece of content go viral on social media, generating buzz and interest in a brand.

Be sure to use the right platforms for your audience, and don’t be afraid to experiment with different formats and approaches to find what works best for your business.

Optimizing Content Strategy for SEO

To ensure your content reaches your target audience, it’s essential to optimize it for search engines.

SEO keywords play a critical role in making your content discoverable, so be sure to include relevant terms throughout your pieces of content.

When I first started paying attention to SEO, I was surprised by how much of a difference it made in my content’s visibility.

By strategically incorporating keywords like “content marketing strategies” and “boost brand awareness,” I was able to attract more visitors and grow my audience organically.

Omha Content Strategy Secret: Google Analytics

Google Analytics can be your best friend when it comes to understanding your audience and making data-driven decisions for your content marketing campaigns. It provides valuable information on user behavior, demographics, and content performance.

As I mentioned earlier, Google Analytics has been a game-changer for me.

By regularly monitoring the data, I’ve been able to refine my content strategy and make informed decisions about what types of content resonate most with my audience.

Using Long-Form Content to Showcase Expertise

Long-form content, such as video podcasts, is an excellent way to showcase your expertise and provide value to your readers. Long-form content allows you to dive deeper into a topic, demonstrating your knowledge and helping your audience solve problems or learn new skills.

In addition, video podcasting has allowed me to showcase my personality and brand in a way that written content simply can’t match. By putting a face and voice to my content, I’ve been able to create a stronger connection with my audience, which has helped me to build trust and establish myself as an authority in my industry.

The Importance of Consistent Branding in Content Marketing

Consistency in branding is crucial when creating content for your small business.

Your content should reflect your brand’s voice, tone, and visual identity, ensuring a cohesive experience for your audience across all touchpoints.

When I first started, I didn’t pay much attention to branding. But as my business grew, I realized the importance of having a consistent brand image. It has helped me create a memorable experience for my audience and build a strong reputation in my niche.

Repurposing Content for Maximum Impact

One of the most effective content marketing strategies I’ve discovered is repurposing content.

By transforming your existing content into different formats, you can extend its reach and get more value from your content marketing efforts.

For example, I once turned a popular blog post into an infographic, which I then shared on social media. The response was incredible, and it helped me reach a whole new audience who may not have discovered my content otherwise.

Engaging Your Audience through Interactive Content

Interactive content, such as quizzes, polls, and surveys, can be a powerful way to engage your audience and gather valuable insights.

By inviting your readers to participate and share their thoughts with a clear Call to Action (CTA), you can create a sense of community and foster loyalty.

I’ve found that interactive content not only boosts engagement but also provides valuable data that can help shape future content marketing campaigns. It’s a win-win situation for both your audience and your business.

Measuring Content Marketing Success

Lastly, it’s crucial to measure the success of your content marketing efforts.

Keep track of key performance indicators (KPIs) like website traffic, social media engagement, and conversion rates to gauge the effectiveness of your campaigns and make adjustments as needed.

Over the years, I’ve learned the importance of tracking my content marketing KPIs. By monitoring my progress and making data-driven decisions, I’ve been able to optimize my campaigns and achieve better results.

The Value of User-Generated Content

User-generated content (UGC) is a powerful way to boost your content marketing efforts and build trust with your audience.

Encourage your customers to share their experiences, reviews, and testimonials, and feature their stories in your content.

I’ve found that UGC not only saves me time in creating content but also adds authenticity to my brand. People trust the opinions of their peers more than advertisements, and showcasing real-life experiences can be incredibly persuasive.

Collaborating with Influencers and Industry Experts

Partnering with influencers and industry experts can help you reach a wider audience and enhance your credibility. Consider guest blogging, hosting podcasts, or conducting interviews with experts to create informative and engaging content for your audience.

One of the most successful collaborations I’ve had was when I invited a well-known expert in my field to write a guest blog post. Their insights and unique perspective brought in new readers and generated a lot of buzz around my brand.

Keeping an Eye on Competitors and Industry Trends

Stay informed about your competitors’ content marketing strategies and the latest industry trends to ensure you’re always one step ahead. By being proactive and innovative, you’ll stand out in the crowded digital landscape and continue to attract and engage your audience.

Over the years, I’ve learned that keeping up with industry trends and competitor analysis is essential for staying relevant and successful in content marketing. It’s helped me adapt my strategies and stay ahead of the curve.

Investing in High-Quality Visuals and Design

Last but not least, never underestimate the power of high-quality visuals and design in your content marketing campaigns.

Engaging imagery, eye-catching graphics, and professional design can significantly impact your content’s appeal and effectiveness.

I once invested in a professional designer to create custom visuals for my blog, and the difference was astounding. The improved aesthetics not only made my content more appealing but also helped increase engagement and shareability.

Final Thoughts

Creating killer content for your small business might seem like a daunting task, but with patience, dedication, and the right strategies, you can make a significant impact on your brand’s growth and success.

Remember to focus on quality content that resonates with your target audience, experiment with different types of content, and optimize your content for search engines and social media channels.

As someone who has been through the ups and downs of content marketing, I can tell you that the rewards are worth the effort. By consistently producing valuable content that speaks to your audience, you’ll build trust, credibility, and a loyal following that will support your business for a long time.

Now it’s time to put these tips into action and start creating killer content for your small business!

Good luck, and remember: with hard work, persistence, and the right content marketing strategies, you can achieve incredible results.

Content Marketing in the Age of the Algorithm

Two Brothers Creative is here to help. As experienced content marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Are you feeling overwhelmed by the demands of content marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative: Content in a Box

Omaha Business Success: The Outbound Marketing Definition

Posted on June 1, 2023June 12, 2023 by Julia Genoves

Outbound Marketing for Omaha Businesses

What can outbound marketing do for your local Omaha business’s success? Welcome to the grand finale of our three-part series exploring the fascinating world of inbound and outbound marketing for Omaha businesses.

Regardless of the type of business, it’s essential to choose the right marketing strategy for your success.

That’s why we’ve created this series to help you understand these two powerful approaches and make informed decisions.

An Overview:

Part One: The Differences Between Inbound And Outbound Marketing

In the first part, we explore the fundamental differences between inbound and outbound marketing, their goals, tactics, and how they work together for a well-rounded strategy.

Part Two: What Is Inbound Marketing?

The second part focuses on inbound marketing, discussing its core principles, tactics, and best practices for creating valuable content and nurturing leads.

Part Three: Outbound Marketing Definition

Lastly, we dive into outbound marketing, exploring its various tactics and how to balance it with inbound marketing for a winning combination.

By the end of this series, you’ll have a clear understanding of both strategies and be better equipped to choose the right approach for your business goals.

Let’s get started on this insightful marketing journey.

Cold Calls and Emails: Connecting with Prospects Directly

Cold calling and cold emails are two outbound marketing tactics that involve directly reaching out to potential customers.

They can be an effective way to generate leads and make sales, especially for businesses with a well-defined target audience.

However, cold calling and cold emails can be challenging, as many people find them intrusive and may associate them with email spam. To increase the chances of success, it’s essential to do thorough research on your prospects and personalize your outreach. Focus on providing value and addressing the pain points of your potential customers.

For instance, a local business looking to expand its customer base may choose to cold call residents within a certain radius of its storefront. By doing so, they can introduce themselves and their products or services to potential customers who may not be aware of their existence.

Additionally, cold calling can be particularly successful for businesses that offer time-sensitive promotions or discounts. In these cases, the immediacy of a phone call can generate interest and urgency, leading to increased sales and brand awareness.

In my own experience, I’ve found that a well-crafted cold email or a carefully planned cold call can open the door to new business opportunities.

While it’s not always an easy process, persistence and personalization can go a long way.

Trade Shows and Events: Building Connections in Person

Trade shows and industry events are excellent opportunities to showcase your products or services, generate leads, and network with potential customers. By setting up an eye-catching booth or hosting an engaging presentation, you can make a lasting impression on your target audience.

While trade shows can be a high-cost marketing effort, the potential return on investment can be significant. In my own entrepreneurial journey, I’ve found that face-to-face interactions at trade shows have led to lasting business relationships and valuable connections.

Traditional Advertising: Reaching the Masses

Traditional advertising methods, such as radio ads, billboards, and TV commercials, allow you to reach a broad audience with your marketing message.

While these tactics may not be as targeted as inbound or digital marketing strategies, they can still play a crucial role in building brand awareness and driving interest in your products or services.

One thing to keep in mind is that traditional advertising can come with a high cost, especially for small businesses. To make the most of your marketing budget, consider focusing on the advertising channels that best align with your target audience and business goals.

For example, let’s imagine a small, independent coffee shop that has recently opened in a small city neighborhood. The owner wants to attract local customers and build a loyal customer base and wants something that works fast. He might consider putting up a spectacular and giving flyers in the street.

He might not know his ROI exactly, but it’s a sure and effective, and rapid way to get the message across the neighborhood.

Throughout my years in business, I’ve found that a well-placed billboard or a captivating radio ad can still turn heads and pique interest in what I have to offer. The key is to balance your marketing efforts with a mix of inbound and outbound strategies, ensuring that you’re reaching your audience effectively.

The Evolution of Outbound Marketing Definition: Adapting to the Digital Age

While outbound marketing has its roots in traditional advertising and direct outreach, it’s essential to recognize that the landscape has changed significantly in the digital age.

Tactics like email marketing and social media advertising have become increasingly important, offering businesses new ways to connect with their target audience.

In addition to these new-age tactics, businesses must also consider the increasing importance of search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their online visibility. By optimizing their website and investing in targeted online ads, companies can attract more visitors and increase the chances of converting them into customers.

Moreover, the rise of mobile technology has led to a shift in consumer behavior, with more people browsing and shopping on their smartphones and tablets. As a result, businesses need to ensure that their marketing efforts are optimized for mobile devices, including creating responsive websites and mobile-friendly ads.

Email Marketing: The Power of Personalized Outreach

Email marketing has become a crucial component of outbound marketing strategies in the digital age.

By building a targeted email list and sending out personalized, engaging messages, you can nurture leads and encourage them to take action.

When done right, email marketing can be highly effective in driving sales and strengthening customer relationships. To maximize the potential of your email marketing efforts, focus on crafting compelling subject lines, providing valuable content, and segmenting your audience to deliver tailored messages.

In my own experience, email marketing has proven to be a powerful tool for driving revenue and maintaining connections with my customers. Remember to respect your subscribers’ inboxes and avoid spammy tactics that could damage your brand reputation.

Social Media Advertising: Reaching the Right People at the Right Time

Social media advertising is another essential aspect of modern outbound marketing.

Platforms like Facebook, Instagram, and LinkedIn offer highly targeted advertising options that allow you to reach your ideal customers based on demographics, interests, and behaviors.

While social media ads can be more intrusive than organic content, they can still deliver impressive results when done correctly. Invest in eye-catching visuals, compelling ad copy, and a well-defined targeting strategy to make the most of your social media advertising efforts.

In my own ventures, I’ve seen social media advertising drive significant traffic to my website, boost brand awareness, and generate valuable leads.

Balancing Inbound and Outbound Marketing

As you plan your marketing strategy, it’s important to recognize the benefits of both inbound and outbound marketing.

While inbound marketing excels at drawing customers in through valuable content, outbound marketing can help you actively reach out to potential customers and generate leads.

The key is to find the right balance between the two approaches, ensuring that your marketing efforts are comprehensive and effective. By combining the strengths of inbound and outbound marketing, you can create a well-rounded marketing strategy that drives results and grows your business.

To develop a well-rounded marketing strategy, it’s essential to find the right mix of inbound and outbound tactics. This balance will depend on your specific business goals, target audience, and available resources. For example, a company looking to build long-term relationships with customers might focus more on inbound marketing to establish trust and credibility, while a business seeking rapid growth and immediate sales might prioritize outbound efforts to quickly generate leads and drive conversions.

Outbound Marketing Definition in the Modern Era

Outbound marketing may seem like an old-school approach, but it still has a lot to offer businesses of all sizes, especially in Omaha.

By incorporating tactics like cold calls, trade shows, traditional advertising, email marketing, and social media advertising, you can actively reach out to potential customers and make your brand stand out from the competition.

As a seasoned entrepreneur, I’ve learned that outbound marketing can be an invaluable asset when used strategically and in conjunction with inbound marketing efforts.

Give it a try, and you might just find that it opens up new opportunities for your business.

Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Two Brothers Creative: Content in a Box

How Marketing Accountability Is The Key To Success

Posted on May 29, 2023June 7, 2023 by Julia Genoves

Marketing Accountability: The Key to Success

Marketing accountability is the key to creating a more fun, productive, and profitable business. Most marketing businesses struggling with productivity and profit are missing one important thing: accountability. With accountability, you can make sure to improve your business results.

In this Midwest Mindset (The Omaha Podcast) episode, we were joined by Tracy Winkler, a professional Entrepreneurial Operating System (EOS) implementer and CEO of Elevate Growth Solutions, to delve into all the secrets to having a professional and well-structured plan to building an accountable and successful business.

Marketing Accountability_ The Key to Success

What is Marketing Accountability?

Read the full transcript.

To succeed, you need to be professional, which means having a plan and following through with it, not just having it on paper. Tracy guides us into the step of building a roadmap to being a professional business person.

To really understand how to implement an EOS and have a profitable business, we first need to understand what accountability is and why it is so important.

In simple terms, accountability is the responsibility or obligation to complete tasks, meet expectations, and own the consequences of one’s actions. In the context of a marketing business, accountability plays a vital role in ensuring that each team member delivers on their commitments and contributes to the company’s overall success.

Team members are more likely to stay focused and work diligently to meet deadlines when they are held accountable for their tasks and responsibilities.

What is EOS and Why is It Important for Accountability?

As Tracy puts it: EOS, or the Entrepreneurial Operating System, is a comprehensive set of tools and concepts designed to help businesses establish strong organizational systems for improved efficiency and success.

These tools are pretty simple, but that doesn´t mean they are easy to implement. Implementing them effectively requires dedication, discipline, and a lot of accountability to follow up on goals and tasks.

By incorporating EOS into your business operations, you can streamline processes, enhance communication, and promote accountability among team members, ultimately leading to a well-organized, high-performing organization.

EOS Core Values for Accountability

EOS has six core values that every team member must follow to reach top productivity and performance. Having this in mind will help your team reach their goals faster and in a more effective manner.

Vision

A clear and cohesive vision is essential for any business to thrive. EOS emphasizes the importance of not only defining your company’s vision but also sharing it with all team members. This enables everyone to work collectively towards common objectives.

People

The right people are the backbone of any successful business. EOS focuses on attracting, retaining, and nurturing the best talent that aligns with your marketing company. Happy people make an accountable and successful business.

Data

Data-driven decision-making is crucial for businesses to stay ahead in today’s competitive landscape. EOS encourages organizations to leverage data to track performance, identify trends, and uncover potential issues. Use clear metrics to ensure that your EOS is working.

Issues

Addressing issues head-on is paramount to maintaining a healthy organization. EOS promotes a proactive approach to identifying, discussing, and resolving problems before they escalate. Try to ask your team regularly if they feel uneasy or find any problems and how you can help.

Process

Streamlined and efficient processes are the foundation of any well-functioning business. EOS helps companies identify, document, and refine their core processes to eliminate bottlenecks and inefficiencies. Companies can improve productivity and ensure consistent delivery of high-quality products or services by continuously optimizing processes.

Traction

Traction is the ability to execute your vision effectively and consistently. EOS strongly emphasizes setting realistic goals and implementing actionable steps to achieve them. By regularly monitoring progress and adjusting strategies as needed, businesses can build steadily advance towards their objectives.

How to Implement EOS for Marketing Accountability

Know that you know all of Tracy´s secrets and about EOS; how do you implement it in your business? Where do you start?

The first step is having clear goals and writing down a plan. Start with a 3-year vision of where you want to be. Then brake it down into a year plan; what do you want to accomplish in this first year that gets you closer to your 3-year vision goal?

Then, focus on the right metrics. These metrics, scorecards, or KPS, will depend on your business’s online presence and goals. It can be things like leads, engagement, likes, shares, etc.

The next set will be to create rocks; these are quarterly goals, usually between 3 to 7 rocks, so that you can brake your yearly plan into smaller steps. Each team member needs to have their own rocks.

Know it is time to create an issues list, what is bothering all the team, and what they feel can be improved, or that is slowing down their productivity. Having this list will help you solve this problem one by one.

Lastly starts with the vision traction and organizer. Think of this as a checklist to see that everybody’s efforts are working as expected.

Remember that having clear goals and expectations for everyone will help your team to stay accountable for their work.

The Key to Accountability: Keep It Interesting

To finish talking about accountability, it’s essential to remember that working with people that you like and believe in makes all the difference for you as a leader and for your employees as a team.

Having a group of people that likes their work is the easiest way to reach a responsible team and have a better workflow.

If your clients or team is not a good fit for your company, then maybe it is time to let them go since this can limit the potential growth for both parties,

Start Your Content Marketing Today

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Omaha Content Marketing Tips: Learn From the Best

Posted on May 25, 2023June 28, 2024 by Julia Genoves

Omaha Content Marketing Tips: Case Studies

Having the right Omaha Content Marketing strategy and techniques is essential in the fast-paced world of business today. But for companies starting out, it might get frustrating to encompass everything required to build a complete online presence, like social media, webpage, blogs, and more.

We know the struggle because we have lived it firsthand, but trust us, it doesn´t have to be so complicated; it actually quite simple: it´s all about mastering the art of Content Marketing.

Why Omaha Content Marketing?

Content marketing is a powerful tool that can help businesses of all sizes in Omaha achieve their marketing goals. It’s about creating and sharing valuable content to attract new customers and build relationships to boost your online visibility.

The primary goal of content marketing isn´t just creating valuable content, but establishing trust, building brand awareness, and ultimately driving profitable customer actions.

You need content marketing because, unlike traditional advertising methods, content marketing does not focus on direct sales or promotions. Instead, it aims to provide the audience with helpful information that it´s more effective in driving sales and revenue.

At Two Brothers Creative, we have a team of experienced content marketers who can help you create and execute a content marketing strategy tailored to your specific business needs. We understand that every business is different and tailor our approach to each client’s unique goals.

We’re dedicated to getting to know all businesses inside and out. We take the time to understand your what is brand’s voice and the challenges entrepreneurs face when building an online presence.

In this blog post, we dive deep into the essence of content marketing and how to make it work for YOUR business by sharing some case studies from our clients in the Omaha area.

Through these specific and real case studies, you will understand better how content marketing can help you achieve your marketing goals without having to sell your soul and time and focus on your company’s success.

Case Study 1: Increasing Website Traffic for a Local Law Firm

One of our clients, an Omaha local law firm, was struggling to attract visitors to their website. They knew that increasing website traffic was crucial for generating leads and closing deals, but they didn’t know about content marketing and didn´t even know where to start. That’s where our team at Two Brothers Creative stepped in to help.

Our Omaha Content Marketing Approach

We began by conducting in-depth research to understand the law firm’s target audience, their pain points, and the type of content they would find valuable. Based on this insight, we developed a content marketing strategy with high-quality blogs tailored to the client’s audience.

Within just six months of implementing our content marketing strategy, the law firm experienced a remarkable 200% increase in website traffic. This surge in online visitors not only helped them generate more leads but also enabled them to close more deals.

Now the law firm has a well-established online presence, ranking its website higher on search engine result pages (SERPs) for targeted keywords. This enhanced visibility made it easier for potential clients to find and connect with the firm, ultimately leading to more business opportunities.

Case Study 2: Boosting Brand Awareness for a Nonprofit

Another one of our clients, a nonprofit organization that works all over Nebraska, faced the challenge of low brand awareness. They needed to reach a larger audience to forge more donations and attract volunteers.

Our Omaha Content Marketing Approach

We started by analyzing the nonprofit’s target audience and identifying the social media platforms where they were most active. Based on this research, we crafted a content marketing strategy that focused on creating engaging and informative social media content that would resonate with the audience and promote the organization’s mission.

Our team produced various types of content, including compelling stories about the people the nonprofit had helped, infographics highlighting the impact of their work, video marketing, and informative articles on relevant social issues. We also encouraged user-generated content by inviting followers to share their experiences and involvement with the organization.

For this particular client, Emotional Marketing was one of our strong tools. People felt compelled and moved by their work, making them remember the brand and associate it with their values and mission to help others.

In just three months, our content marketing efforts led to a significant 50% increase in the nonprofit’s social media following. This expanded reach resulted in more donations and a higher number of volunteers joining the organization’s cause.

Moreover, the engaging and informative content fostered a sense of community among the followers, encouraging them to actively participate in the organization’s events and initiatives.

Case Study 3: Generating Leads

This client is a local small business that was struggling to generate leads and convert them into sales and official clients. They needed a content marketing strategy that would attract potential customers and encourage them to take direct action.

Our team at Two Brothers Creative was brought on board to develop a solution tailored to the client’s specific needs. We began, like always, by researching the client’s target audience and the problems that the client solves with their products or services.

Our Omaha Content Marketing Approach

With this information, we crafted a content marketing strategy centered around creating lead magnets, such as ebooks and whitepapers, and implementing Call to Action (CTA).

We worked on creating informative content that addressed common questions and concerns. These lead magnets were designed to showcase the client’s expertise, provide actionable insights, and persuade potential customers to share their contact information in exchange for access to the content.

As a result of our content marketing efforts, the client experienced a significant increase in lead generation. They captured more leads than ever before, ultimately leading to more closed deals and increased sales.

The high-quality, relevant content attracted potential customers and helped establish the client as a trusted authority in their industry. This credibility played a crucial role in persuading prospects.

More Than Just Online Presence

These case studies serve as a testament to the power of content marketing in helping businesses achieve their marketing goals. However, the benefits of content marketing go beyond just improving website traffic, boosting brand awareness, and generating leads.

Trought Content Marketing businesses can improve their customer retention and loyalty; it also helps to create a reputation and authority for the brand and increases the positioning of your company as an industry expert.

But the main benefit of content marketing lies in its cost-effectiveness nature. Compared to traditional marketing methods, content marketing is often more cost-effective, delivering better results for a lower investment. It allows you to reach a larger audience without breaking the bank.

The benefits also last longer than traditional media, like a radio ad for a season or a bif spectacular that deteriorates over time. Content marketing offers long-lasting benefits, as your content can continue to attract and engage new audiences over the months and years your business stays active. This evergreen nature of content marketing ensures steady returns on your investment.

Two Brothers Creative: Content in a Box

At Two Brothers Creative, we’re not just passionate about content marketing. We’re dedicated to making it easy and accessible for businesses of all sizes. We firmly believe that every business should have the opportunity to harness the power of content marketing to achieve its marketing goals.

Unlock the full potential of marketing for your business growth.

The Omaha Content Marketing Basics Your Business Needs

Posted on May 25, 2023June 5, 2023 by Julia Genoves

Omaha Content Marketing 101 For Businesses

Omaha content marketing is essential for any business in Nebraska that wants to succeed, especially in competitive markets. By creating and sharing high-quality content, businesses can attract new customers, and build relationships.

If you’re a new business owner in Omaha, you’re probably wondering how to get started with content marketing.

In this guide, we will delve into the world of content marketing for Omaha businesses and how to create a local marketing strategy. From understanding your target audience to utilizing search engine optimization (SEO) techniques.

What is Omaha Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content Market is very specific and, most of the time, provides solutions to the audience’s problems by showcasing a helpful tip to improve a specific task. This way, the users find a very particular value in the content and tend to keep watching and even purchasing the product or service.

Why is Content Marketing Important?

As the digital landscape continues to evolve, content marketing is more important than ever and an essential component of any successful business. For Omaha entrepreneurs, understanding the importance of crafting a local marketing strategy is essential.

There are many reasons why local content marketing is important for businesses, like attracting new customers.

When you create high-quality content that solves your target audience’s problems, you’ll attract new visitors to your website and social media pages with your solutions.

Content marketing can help you build relationships with existing customers. Think about it: most Omaha citizens are already on social media and online platforms, so by providing value to your customers with your content, you’ll gain loyalty and become a “friend” of those who are already your clients. This will make them more likely to do business with you in the future.

Content Marketing also boosts your online visibility. When your content is high-quality and relevant, it will rank higher in search engine results pages (SERPs). This will help you attract more visitors to your website and increase your online visibility.

And lastly, with a specific Content Marketing strategy, you can drive profitable customer action, such as making a purchase, signing up for your email list, visiting the storefront, contacting a representative, or sending mail.

How to Create a Content Marketing Strategy for Omaha Businesses

If you’re ready to start creating content for your business, here are a few tips that will help you create a more effective and proficient local marketing strategy:

Define Your Target Audience.

Who are you trying to reach with your content? What are their needs and wants? Once you know who your target audience is, you can tailor your content to appeal to them.

Make sure to be supper painfully specific; the more specific, the better. Find what group in Nebraska can benefit from your product or service; by doing so, you will make your content more efficient.

Set Goals for Your Content Marketing

What do you want to achieve with your content marketing? Do you want to generate leads, increase website traffic, or boost brand awareness? Once you know your goals, you can create content that is designed to help you achieve them.

For example, if your goal is to drive more sales, you will create content that showcases the functionality of your product and the price and add a Call to Action driven to make a purchase.

Choose the Right Content Formats.

There are many different types of content that you can create, including blog posts, articles, infographics, videos, and social media posts. Choose the content formats that are most likely to resonate with your target audience.

If you aren´t sure what format to use or don´t find a specific one that your users specifically like, try implementing all of them in your content, and see which ones responded better and have more engagement.

Create High-Quality Content.

Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

High-quality videos are images are also more likely to rank higher and produce more results. So try to always put in extra effort when creating your content.

Promote Your Content

Once you create your content, you need to promote it so that people in Omaha can find it. You can promote your content on social media, through email, or through paid advertising. Try to focus your efforts on google my business since it will show it to more people in your area.

UGC

A good way to push your Local content marketing is by showcasing User-generated content or collaborating with local influencers and talent that can promote your business with their followers.

This is a form of marketing that seems more real; online users really appreciate authenticity and love to get a recommendation from their favorite content creators.

Rank for Your Keywords

To ensure your content reaches your target audience, it’s essential to optimize it for search engines. This is what we call: SEO in the Digital Marketing world.

Basically, Search Engine Optimization (SEO) is the practice of optimizing the specific keywords in your content to boost your traffic in search engines like Google or Bing. By focusing on the right keywords, you can increase your content’s visibility and drive more organic traffic to your website.

Here is how to do it:

Do Keyword Research

The first step to ranking for the right keywords is to do keyword research. This involves identifying the keywords that your target audience is searching for.

There are plenty of tools that you can use to do this research, like Google Keyword Planner, People Also Ask, SEMrush, or MOZ.

Optimize Your Content for Keywords

Once you know the keywords that you want to rank for, you need to optimize your content for those keywords.

Incorporate them into your content strategically. This includes placing keywords in the title, headings, meta description, URL, and throughout the body of your content. Be careful not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings.

Create High-Quality Content

The most important factor in ranking for keywords is creating high-quality content. Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

No matter how much keyword research and placement you do, if your content isn´t valuable, people will eventually click out of it.

Build Backlinks to Your Website

Including relevant internal and external links in your content can also improve your SEO ranking. Internal linking refers to linking to other pages on your website, helping search result engines understand the structure of your site and keeping users engaged. External linking, on the other hand, involves linking to reputable, authoritative websites,

Backlinks are a ranking factor in Google’s algorithm, so building backlinks to your website can help you rank higher for keywords. Trey is to use local links for businesses and reputable pages in Nebraska.

Be Patient

SEO takes time to work, and ranking for keywords isn´t immediate. Don’t expect to start ranking for the top spots overnight. Just keep creating high-quality content.

SEO is an ongoing process, and it’s essential to monitor your content’s performance regularly. Track your keyword rankings, organic traffic, and user engagement metrics to identify areas where your content can be improved or updated.

Start to Grow Your Businesses

If you are still struggling and don´t know where to start to create local content marketing for your business, don’t worry! We are here to guide you in the process and ensure your marketing efforts work!

At Two Brothers Creative, we’re not just passionate about social media. We’re dedicated to making it easy and accessible for businesses of all sizes. We believe that every business should have the opportunity to conquer the knowledge of content marketing to achieve its marketing goals.

A Guide to Omaha Social Media Marketing

Posted on May 25, 2023June 8, 2023 by Julia Genoves

How to: Omaha Social Media Marketing

How to do Omaha Social Media Marketing for your business? As social media experts based right here in the heart of Nebraska, we know firsthand how fierce the competition can get in the Nebraska market.

To truly stand apart from the crowd and make a lasting impression on social media users, it’s essential to establish a solid online presence. And one of the most effective ways to achieve this is by embracing Content marketing.

In this guide, we’ll cover everything you need to know about Social Media Marketing for Omaha businesses.

Two Brothers Creative video podcast studio in Omaha, NE

What is Omaha Social Media Marketing?

When done correctly, Social Media Marketing can help you increase brand awareness, generate leads, and boost sales. It´s just about playing your game strategically. To really dive into de right way to do this type of marketing, first, we need to understand what it is.

In a nutshell, social media marketing is the process of promoting your products or services through various social media platforms. It’s all about creating engaging content that resonates with your target audience and encourages them to interact with your brand.

There are many social media platforms available, each with its unique audience and features. Some of the most popular social media platforms include:

Facebook: Facebook has a diverse user base, with people of all ages, demographics, and interests. It’s an ideal platform for Bussines to Consumer (B2C) Marketing.

Twitter: The main objective of using Twitter is to share real-time updates, engage in conversations, and network with industry experts and potential customers

LinkedIn: LinkedIn is the professional social media to go to; it is used to establish your brand as an industry leader, share professional insights and updates, and connect with potential clients, partners, and employees. This is the perfect platform for Business to Business (B2B) marketing.

Instagram: it´s great to showcase your brand’s personality and visual identity, engaging with your audience through visually appealing content, collaborate with influencers, and promote products or services using shoppable posts and Instagram Stories.

Pinterest: share visually appealing images and infographics that inspire and inform users, drive traffic to your website or blog

YouTube: The main objective of using YouTube is to create and share engaging video content that showcases your brand’s expertise, entertains or educates your audience, and drives traffic to your website or online store

Why Omaha Social Media Marketing?

Why should you use social media for your business success? Well, it’s no secret that these platforms have become an integral part of our daily lives. They’re where we go to connect with friends, family, and, yes, even our favorite local businesses. So, if you want to reach your target audience and engage with them meaningfully, social media is the place to be.

Social media platforms are easily accessible to people across the globe, providing an opportunity for individuals to connect with others who share similar interests, beliefs, or experiences.

This instant access to a vast network of like-minded individuals fosters a strong sense of belonging and community. This is why having a social media presence can drive more focus and strong results in your marketing efforts.

But don’t worry; you don’t have to be a marketing whiz to succeed in the world of social media. With a little guidance, some creativity, and a dash of persistence, you’ll soon see your business making waves in the Omaha community and beyond.

The Importance of Omaha Social Media Marketing

Social media marketing holds immense value for businesses today, and there are numerous reasons why it’s become such an essential component of a successful marketing strategy. Let’s take a closer look at some of the benefits.

Real Connection with Your Target Audience

Social media platforms allow you to connect with your target audience on a personal level. This is a great way to build relationships and trust with your customers.

By sharing relevant content, responding to comments, and participating in conversations, you craft meaningful relationships which translate into brand loyalty.

Generate Leads

Social media is a great way to generate leads for your business. By creating valuable content and engaging with your audience, you can encourage people to sign up for your email list or contact you for more information.

Driving Sales and Revenue

Social media can be a powerful tool for driving sales. By promoting your products or services on social media, you can reach a wider audience and increase your chances of making a sale.

Social media allows you to monitor what people are saying about your brand and gather trustworthy feedback, so you can better suit your massage to what your audience needs and want.

How to Create Effective Social Media Content

The key to creating effective social media content is to create content that is valuable, relevant, and engaging. Your content should be something that your target audience will find interesting and useful. It should also be consistent with your brand identity and tone.

Here are a few of our essential tips for creating effective Social Media content that converts and stays with your audience for a long time

Use visuals

In the age of information overload, capturing the attention of your audience has become increasingly challenging. Visual content is more likely to be viewed and shared by users compared to text-only content.

People are more likely to engage with content that includes visuals, such as images, videos, and infographics. It makes it more dynamic and fun to watch, which also means it´s more easy to remember.

Be consistent

Consistency is your best friend. Post new content on a regular basis. Try to make it a habit and secure specific days of the week to post. This will help you keep your audience engaged and coming back for more.

Having a consistent end regular schedule will also tell the social media platforms that you are an active user, especially if you engage with your audience in the comments, and will push your content further.

Incorporate UGC

User-generated content (UGC) is any type of content that is created and published by users of a website, service, or platform. This can include text, images, videos, audio, and more. When users see other people’s positive experiences with a product or service, they are more likely to trust that company.

It´s also a great way to have a content repertoire without investing a lot of time and resources in actually making it.

Social Media Analytics.

Social media analytics tools are a must when reviewing your content performance. Analytics can help you track the reach of your social media campaigns and see what’s working and what’s not.

This information will help you create necessary changes to improve your marketing strategy when needed.

How to Measure Your Social Media Marketing Efforts

As we just discussed, It’s important to track the results of your social media marketing efforts. There are a number of different social media analytics tools available that can help you track your results.

You will need to find the one that works best for you and give you the most valuable information for your business. Here are Some of the most popular social media analytics tools that we like to use

Google Analytics Google Analytics is a comprehensive web analytics tool that helps you track and analyze your website’s performance. It provides insights into user behavior, traffic sources, page views, bounce rate, conversion rate, and more.

Facebook Insights Facebook Insights is the native analytics platform for Facebook business pages, providing valuable information about your page’s performance, including reach, engagement, page views, and follower demographics.

Twitter Analytics This is the built-in analytics tool for Twitter, offering insights into your tweets’ performance, audience demographics, and engagement metrics such as likes, retweets, and replies.

LinkedIn Analytics LinkedIn Analytics provides valuable data about your posts’ performance, audience demographics, and engagement metrics like clicks, likes, comments, shares, and the users interested in your business.

Instagram Insights It offers insights into your account’s follower growth reach impressions, and engagement metrics like likes, comments, and saves.

By tracking the results of your social media marketing efforts, you can make adjustments to your campaigns as needed to ensure that you’re getting the most out of your social media marketing investment.

Start Your Social Media Content Strategy

By following the tips and using some of these tools, you can create effective social media content, measure the results of your efforts, and make the most of social media marketing for your business.

If you are still struggling and don´t know where to start or don´t have the time to do so, we are here to help you start your online presence and Social Media Content Strategy.

Two Brothers Creative: Content in a Box

How UGC Marketing Can Help Your Omaha Business

Posted on May 25, 2023June 9, 2023 by Julia Genoves

UGC Marketing: The New Tool for Omaha Businesses

Why is UGC Marketing the new tool for Omaha Businesses? In recent years, the world of social media has experienced a massive transformation. The thought of UGC Marketing, or a video racking up over 10 million likes within days, would have been unimaginable not too long ago.

That´s why a concept like “User Generated Content” (UGC Marketing) might have seemed like a far-fetched dream.

UGC Marketing allows you to tap into a vast pool of creative minds, allowing your brand to reach new heights without stretching your resources thin. But what is UGC, and how can you use it?

What is UGC?

At first glance, having the time and knowledge to create enough content to go viral and establish a solid online presence might seem like an impossible challenge. But here’s the twist: you don’t necessarily have to do it all yourself. That´s where UGC comes in handy.

As its name states, User Generated Content is any form of content created by a brand’s customers, users, or fans rather than the brand itself.

This can include various formats such as text, images, videos, blogs, and more. UGC is considered more authentic and trustworthy than traditional brand-produced content, as it reflects the real-life experiences and opinions of actual users.

Now more than ever, businesses are relying on UGC (usually paid) to improve and diversify their Content Marketing strategy, not only to seem more real but to reach a wider audience, go viral, and drive their efforts in other marketing areas.

Take the example of Go Pro, which constantly uses its audience’s video shots and photos that were taken with one of their product to fill its social media feed.

@gopro
Does this count as spring skiing? Victor Broquedis chased #GoProAthlete @Kilian Bron down the world’s tallest sand dune in Peru #gopro #gopromax #ski #mtb #bike #skiing #skitok #mountainbike
♬ original sound – GoPro

Understanding UGC Marketing

Various forms of UGC can help boost a brand’s image and credibility. It’s important to choose the ones that align more with your audience’s online usage and the content they like to consume.

Vertical Video

Probably the most popular and effective way to do UGC, any form of a vertical video about your product or service can be repurposed in a lot of ways and for a lot of social media platforms.

Some of the benefits of vertical video is its mobile-friendly aspect to it. With an increasing number of users accessing social media through their smartphones, vertical video caters perfectly to the mobile experience.

Vertical videos also tend to be more immersive and engaging than traditional horizontal videos, capturing the viewer’s attention more effectively.

Testimonials

Similar to reviews, testimonials are positive statements from satisfied customers. Sure, a quick review on a Google business page is great! But video testimonials that are exciting or emotional can bring so much more traction to your business.

You can ask for video or written testimonials in exchange for coupons, deals, and freebies or even pay for them if you have the budget. These are great to showcase on your main webpage.

Social Media Posts

When users share their experiences, thoughts, or images related to a product or service on social media platforms like Instagram, Facebook, or Twitter, they create UGC that can reach a wide audience and create buzz around a brand.

Ask for customers to tag your business in their posts and stories; you can even add a QR code to your storefront and product to make it easier for customers to find and tag you.

This is one of the best, more efficient, and cheap types of UGC out there because it doesn’t require a lot of production, just a quick tag in a quick social media post.

Blog Posts

A lot of people still are really into blogs and finding reviews on their favorite blogger pages. Finding a UGC creator that can write blogs and link to your page will give you more online credibility and will boost the SEO of your web page.

Try to find someone that has a reputable page with a decent following that can really be interested in your service or product. Food blogs, lifestyle blogs, and makeup blogs are still one of the most popular out there.

The Advantages of Incorporating UGC Marketing

One of the most significant benefits of UGC is its ability to enhance your brand’s authenticity and credibility. Since UGC is created by real customers who have experienced your product or service firsthand, it provides a genuine perspective that resonates with potential customers.

UGC encourages interaction between your brand and its audience, fostering a sense of community and loyalty. By sharing and promoting user-generated content on your social media platforms and website, you create a sense of proximity. Remember, people want to do business with brands they know, trust, and feel an emotional connection with.

When users create and share content related to your brand, they become powerful brand ambassadors who can extend your reach to new audiences. As friends and followers engage with their shared content, your brand gains additional exposure and visibility.

Save Some Time with UGC Marketing

But probably the most important thing about incorporating UGC into your content marketing strategy is having a constant stream of high-quality content can be time-consuming and resource-intensive for your marketing team.

UGC marketing can alleviate some of this burden and repurpose existing content in innovative ways. This not only saves your team time and effort but also ensures that your marketing materials remain fresh and relevant.

How to Find High-Quality UGC Creators

Let’s remember that user-generated content doesn’t need to be perfect and super high-quality video; it needs to feel real; it doesn’t matter if it was recorded on a cellphone; the content is what matters.

This being said, having quality content is crucial for your marketing to strive; how can you find the best UGC creators or who to ask to create content for your business?

First and foremost, seek out content creators who have a genuine passion for your brand or industry. These individuals are more likely to create authentic and compelling content that aligns with your brand values and messaging. You can find such creators by browsing through relevant hashtags, monitoring brand mentions, or checking out industry-related forums and communities.

Micro-influencers are a great choice, too; those with a smaller but highly engaged following can be an excellent choice for more targeted and cost-effective campaigns. Although they may have fewer followers than larger influencers, their audience often has a stronger connection with them.

You can also find UGC Marketing creators on specific web pages like Fiver or linkedin. Ask for their portfolio and references to see what type of work they do and make sure it aligns with your brand goals and strategy.

Measuring the Impact of UGC Marketing

Lastly, make sure to keep track of the result of your UGC marketing. By tracking relevant metrics and gathering feedback from your audience, you can refine your UGC campaigns and maximize their potential.

Monitoring KPIs related to your UGC initiatives will help your business succeed and identify areas for improvement. Some crucial KPIs to track include:

Engagement: Measure likes, comments, shares, and other interactions with your UGC to evaluate how well it resonates with your audience.

Conversions: Track the number of leads or sales generated from your UGC campaigns to assess their direct impact on your bottom line.

Social Shares: Monitor the number of times your UGC is shared across social media platforms to understand its reach and virality.

Website Traffic: Analyze the volume of traffic driven to your website through UGC and determine if it leads to an increase in new or returning visitors.

Start Implementing UGC Today.

User Generated Content (UGC) marketing has become an indispensable element in today’s marketing landscape. With the rapid rise of social media platforms and the increasing skepticism toward traditional advertising, UGC provides an authentic and engaging way to connect with audiences and build lasting relationships.

Two Brothers Creative: Content in a Box

Street Marketing: A Content Marketing Solution

Posted on May 16, 2023October 4, 2023 by Julia Genoves

Street Marketing as a Content Marketing Solution

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.

On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.

Street Marketing An Affordable Content Marketing Solution

What is street marketing?

Read the full transcript

So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces.

It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.

Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.

Benefits of Street Marketing: Connecting with customers

For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal.

As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand.

In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.

The Affordable Way to Marketing

As discussed in the episode, there are many ways to market your business that don’t cost anything, but street marketing is definitely one of the more affordable and effective options to bond with your community.

Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment.

If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs or collaborate with local talents, associations, and other businesses.

Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or TV commercials can be even more effective and profitable.

Confidence: The Secret to Street Marketing

As someone who has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.

Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value.

Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.

If we never pushed, we could’ve faded away easily…
Mike Tyler

He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.

Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.

Own Your Brand And Make People Part Of It

Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy.

Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand.

And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content.

Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secrets to a thriving street marketing strategy.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Download our free Daily Planner PDF and stay on top of all your daliy goals. Contact us to get started for free today.

How to Price Your Services: All The Basics You Need to Know

Posted on May 16, 2023October 4, 2023 by Julia Genoves

How to Price Your Services: The Secret to Knowing Your Value

Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.

In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it.

Amy-Nakai-interview-on-how-to-price-your-services

Finding the Right Mindset: How Price Your Services

Read the full transcript

The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.

Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!

Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.

“Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.

How to Establish What Your Value Is

What makes your business unique? That boils down to the experience you provide for your customers.

Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.

Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts who know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care.

Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more.

The unique features of your business will be the foundation for knowing and establishing worth.

Make Your Customers Trust Your Value.

Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth.

First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices.

People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.

By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run.

Know How to Price Your Services and Market Your Value

Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.

Showcase Your Results

Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like.

Focus on Emotions and Be Original

While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy.

The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.

How Price Your Services: Show Your Value And Get New Leads

With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original.

At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.

Download our FREE Social Media Trackers PDF to keep your marketigs startegy going.

The Best Podcast Equipment for Beginners

Invest in the Best Podcast Equipment for Beginners

Understanding Your Podcasting Needs

Go Solo First & Record Remote

Which Microphone Should You Get: USB vs. XLR

My Recommendation: XLR Hybrid USB

Best Podcast Equipment for Beginners Setup

Which Microphones Should You Get?

USB-Powered Microphones

XLR Microphone: Shure SM7B

RE20 Dynamic Microphone

The RE320 Dynamic Microphone

What Microphones Should You NOT Get?

The Blue Yeti

The Rode PodMic

The Headset Microphone

Which Audio Interface Is The Best Choice?

Focusrite Scarlett Solo

Behringer U-Phoria UM2

What Are The Best Podcast Headphones To Get?

Audio-Technica ATH-M30x or M20x

Audio-Technica ATH-M50x

Apple AirPodMax

Recording and Editing Software

Adobe Audition

FCPX

Best Podcast Equipment: Accessories

Pop Filter

Microphone Stand or Boom Arm

Podcast Equipment for Beginners Tips: Make the Most Out of It

Last But Not Least: Your Podcast Recording Studio

What Do You Really Need for a Podcast Studio?

Podcast Equipment for Beginners: Are You Ready To Start Now?

Two Brothers Creative: Content in a Box

How to Create an Omaha Content Strategy for Your Business

How to Create Killer Omha Content Strategy

Why a Quality Omha Content Strategy Matters

Types of Content to Consider

Creating a Content Strategy that Resonates

Developing a Consistent Content Strategy

The Power of Storytelling in Your Content Strategy

Utilizing Social Media Channels

Optimizing Content Strategy for SEO

Omha Content Strategy Secret: Google Analytics

Using Long-Form Content to Showcase Expertise

The Importance of Consistent Branding in Content Marketing

Repurposing Content for Maximum Impact

Engaging Your Audience through Interactive Content

Measuring Content Marketing Success

The Value of User-Generated Content

Collaborating with Influencers and Industry Experts

Keeping an Eye on Competitors and Industry Trends

Investing in High-Quality Visuals and Design

Final Thoughts

Content Marketing in the Age of the Algorithm

Two Brothers Creative: Content in a Box

Outbound Marketing for Omaha Businesses

An Overview:

Part Three: Outbound Marketing Definition

Cold Calls and Emails: Connecting with Prospects Directly

Trade Shows and Events: Building Connections in Person

Traditional Advertising: Reaching the Masses

The Evolution of Outbound Marketing Definition: Adapting to the Digital Age

Email Marketing: The Power of Personalized Outreach

Social Media Advertising: Reaching the Right People at the Right Time

Balancing Inbound and Outbound Marketing

Outbound Marketing Definition in the Modern Era

Marketing in the age of the algorithm is overwhelming.

Two Brothers Creative: Content in a Box

Marketing Accountability: The Key to Success

What is Marketing Accountability?

What is EOS and Why is It Important for Accountability?

Top Business Problems That Marketing Accountability Can Fix

Underperformers

Streamline Processes

EOS Core Values for Accountability

Vision

People

Data

Issues