Category: Midwest Mindset Podcast

How Marketing Accountability Is The Key To Success

Posted on by Julia Genoves

Marketing Accountability: The Key to Success

Marketing accountability is the key to creating a more fun, productive, and profitable business. Most marketing businesses struggling with productivity and profit are missing one important thing: accountability. With accountability, you can make sure to improve your business results. 

In this Midwest Mindset (The Omaha Podcast) episode, we were joined by Tracy Winkler, a professional Entrepreneurial Operating System (EOS) implementer and CEO of Elevate Growth Solutions, to delve into all the secrets to having a professional and well-structured plan to building an accountable and successful business. 

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Marketing Accountability_ The Key to Success

What is Marketing Accountability?

Read the full transcript.

To succeed, you need to be professional, which means having a plan and following through with it, not just having it on paper. Tracy guides us into the step of building a roadmap to being a professional business person.

To really understand how to implement an EOS and have a profitable business, we first need to understand what accountability is and why it is so important.

In simple terms, accountability is the responsibility or obligation to complete tasks, meet expectations, and own the consequences of one’s actions. In the context of a marketing business, accountability plays a vital role in ensuring that each team member delivers on their commitments and contributes to the company’s overall success.

Team members are more likely to stay focused and work diligently to meet deadlines when they are held accountable for their tasks and responsibilities.

Marketing Accountability

What is EOS and Why is It Important for Accountability?

As Tracy puts it: EOS, or the Entrepreneurial Operating System, is a comprehensive set of tools and concepts designed to help businesses establish strong organizational systems for improved efficiency and success. 

These tools are pretty simple, but that doesn´t mean they are easy to implement. Implementing them effectively requires dedication, discipline, and a lot of accountability to follow up on goals and tasks. 

By incorporating EOS into your business operations, you can streamline processes, enhance communication, and promote accountability among team members, ultimately leading to a well-organized, high-performing organization. 

Accountability

Top Business Problems That Marketing Accountability Can Fix

Most of the time, we think of marketing as the fun and creative part of a business, and although it can be all that, it first needs to be a data and structure-driven process. This is why a lot of companies run into marketing problems right away. 

The good news is that EOS is excellent for solving the two most common problems that businesses always have. 

Underperformers

EOS is grated because it works under a metric-based structure, so it’s easier to identify underperformers or problems that are making your team not as productive and take necessary and needed action. 

Streamline Processes

Entrepreneurial Operating System establishes processed, step-by-step guides, KPIs, and other valuables data-driven tools that can help your business create an environment of Accountability.

EOS implementing

EOS Core Values for Accountability

EOS has six core values that every team member must follow to reach top productivity and performance. Having this in mind will help your team reach their goals faster and in a more effective manner.

Vision

A clear and cohesive vision is essential for any business to thrive. EOS emphasizes the importance of not only defining your company’s vision but also sharing it with all team members. This enables everyone to work collectively towards common objectives.

People

The right people are the backbone of any successful business. EOS focuses on attracting, retaining, and nurturing the best talent that aligns with your marketing company. Happy people make an accountable and successful business.

Data

Data-driven decision-making is crucial for businesses to stay ahead in today’s competitive landscape. EOS encourages organizations to leverage data to track performance, identify trends, and uncover potential issues. Use clear metrics to ensure that your EOS is working.

EOS proccess

Issues

Addressing issues head-on is paramount to maintaining a healthy organization. EOS promotes a proactive approach to identifying, discussing, and resolving problems before they escalate. Try to ask your team regularly if they feel uneasy or find any problems and how you can help.

Process

Streamlined and efficient processes are the foundation of any well-functioning business. EOS helps companies identify, document, and refine their core processes to eliminate bottlenecks and inefficiencies. Companies can improve productivity and ensure consistent delivery of high-quality products or services by continuously optimizing processes.

Traction

Traction is the ability to execute your vision effectively and consistently. EOS strongly emphasizes setting realistic goals and implementing actionable steps to achieve them. By regularly monitoring progress and adjusting strategies as needed, businesses can build steadily advance towards their objectives.

How to Implement EOS for Marketing Accountability

Know that you know all of Tracy´s secrets and about EOS; how do you implement it in your business? Where do you start?

The first step is having clear goals and writing down a plan. Start with a 3-year vision of where you want to be. Then brake it down into a year plan; what do you want to accomplish in this first year that gets you closer to your 3-year vision goal?

Then, focus on the right metrics. These metrics, scorecards, or KPS, will depend on your business’s online presence and goals. It can be things like leads, engagement, likes, shares, etc.  

Content Marketing in Omaha

The next set will be to create rocks; these are quarterly goals, usually between 3 to 7 rocks, so that you can brake your yearly plan into smaller steps. Each team member needs to have their own rocks.

Know it is time to create an issues list, what is bothering all the team, and what they feel can be improved, or that is slowing down their productivity. Having this list will help you solve this problem one by one.  

Lastly starts with the vision traction and organizer. Think of this as a checklist to see that everybody’s efforts are working as expected. 

Remember that having clear goals and expectations for everyone will help your team to stay accountable for their work. 

The Key to Accountability: Keep It Interesting

To finish talking about accountability, it’s essential to remember that working with people that you like and believe in makes all the difference for you as a leader and for your employees as a team. 

Having a group of people that likes their work is the easiest way to reach a responsible team and have a better workflow. 

If your clients or team is not a good fit for your company, then maybe it is time to let them go since this can limit the potential growth for both parties, 

Start Your Content Marketing Today 

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you. 

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing. 

Contact us to get started for free today.

AI Marketing Tools: What You Need to Optimize Your Content

Posted on by Julia Genoves

AI Marketing Tools: What You Need for Your Business

Are AI Marketing Tools what you need for your business success? We know that for small business owners like us, it can be a struggle to create a compelling marketing strategy without breaking the bank and still focusing on the other aspects of our company. Trust us; we’ve been there and know how challenging it gets. 

But what if we tell you that there is a powerful and cheap tool that can help your business marketing strategy and is also very easy to use? In this Midwest Mindset for Marketing episode, we cover valuable insights on harnessing AI’s (Artificial Intelligence) power for marketing. 

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Two Brothers Creative in the Omaha Podcast Studio

Why You Need AI

For this episode, the actual two brothers of Two Brothers Creative, Matt and Ben, came together to discuss how AI tools can be the secret to improving your content marketing. 

AI is changing the business world and revolutionizing the way companies make content; whether you’re a small business owner or part of a larger organization, incorporating AI into your marketing strategy is necessary if you want to survive in this fast-paced business world. 

Read the full transcript

What is AI?

Artificial intelligence (AI) is the ability of a computer system to simulate intelligent behavior. It involves the use of advanced algorithms and techniques to create machines that can think, solve problems, and make decisions in a similar way that humans do.

How to use AI for marketing

Types of AI

Artificial intelligence, a rapidly advancing field in technology, is commonly classified into two primary categories – narrow and general AI. Although both are helpful in tackling everyday tasks for marketing and content creation, General AI is much more useful because it can actually learn our business voice and tone, creating personalized and more effective content.

Narrow AI

Also known as weak AI, it is designed to perform specific tasks without possessing consciousness or self-awareness. Examples include virtual personal assistants like Siri and Alexa, facial recognition software, and self-driving cars. These AI systems are good at handling particular tasks but lack the ability to understand or learn beyond their designated roles.

Narrow AI can be used in marketing for the initial customer services process, like char bots or virtual agents, or for specific and technical things like customer segmentation.

General AI

Also called strong AI, it refers to AI systems that can perform any intellectual task that a human being can do. General AI has human-like cognitive abilities, such as understanding language, recognizing patterns, solving problems, and learning from experience.

General AI can be more beneficial for marketing purposes compared to narrow AI due to its human-like cognitive abilities and versatility. While narrow AI excels at specific tasks, general AI can adapt and perform a wide range of intellectual tasks that a human can do. This tool can handle tasks like copywriting, video making, content creation, product development, and more.

How to use Artificial intelligence

The Benefits of AI Marketing 

If you haven´t tried Artificial intelligence, you might be wondering what is so great about it; well, AI offers numerous benefits, but for marketing and business sakes, here is what we think are the top benefits of using IA: 

Efficiency 

AI can streamline tasks such as organizing projects, analyzing social media metrics, and creating a copy. This lets you focus on the message you want to convey rather than getting bogged down in the technical details and formats of social media and other platforms. 

Speed

Smaller businesses may not have the resources for extensive marketing teams, and it usually takes a lot of time for one person to get all marketing content done, from writing to recording to editing and posting; AI can speed up content creation, allowing you to stay competitive in today’s fast-paced market.

SEO Optimization 

AI can help your content rank higher in Google searches by assisting with keyword research, generating unique content ideas, and creating an article outline with your specific keywords. 

How to use Artificial intelligence

How to Use AI Marketing Tools to Create Content

While AI is a game changer, there are some potential risks if used too much or too heavenly. Google and other search engines can tell you when something seems fake, plagiarized, or artificial. It’s essential to balance automation and human input to have a healthy website and content. Here are some tips for using AI effectively for your marketing content

  • Use AI for transcription: If you have audio or video content, AI can quickly transcribe it into a blog post or copy for repurposing across various platforms.
  • Ask AI for prompts: If you’re struggling with writer’s block, use AI to generate content ideas and then refine them to match your brand voice and style.
  • Don’t let AI replace the human touch: Remember that AI is a tool, not an employee. It can optimize tasks and save you time, but it shouldn’t be responsible for all aspects of your marketing strategy.
  • Avoid robotic content: Ensure that your content doesn’t sound artificial. Use AI to create a framework or outline, but infuse it with your unique voice and perspective.
Two Brothers Creative AI Marketing Tools_ What You Need for Your Business

AI Marketing Tools and Human Connection

While AI is an incredibly powerful tool, it can never fully replace the human element that lies at the heart of marketing. The primary objective of marketing is to forge emotional connections with your audience and establish meaningful relationships that drive consumer loyalty and trust.

AI is an invaluable tool for optimizing your content and streamlining processes, but it can’t replace the human element that makes marketing so powerful.

In today’s fast-paced digital world, getting swept up in the latest technological advancements is easy.  Artificial intelligence (AI) has undoubtedly become a hot topic in marketing and for good reason. It offers remarkable capabilities to save time, increase efficiency, and revolutionize content creation. But it’s essential to remember one fundamental truth: at its core, marketing is human.

Heres What Every Successful Omaha Entrepreneur Does

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing or AI content, we are here for you and you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing. 

Contact us to get started for free today.

Street Marketing: A Content Marketing Solution

Posted on by Julia Genoves

Street Marketing as a Content Marketing Solution

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.

On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.

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Street Marketing An Affordable Content Marketing Solution

What is street marketing?

Read the full transcript

So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces. 

It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.

Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.

Content Marketing and street Marketing

Benefits of Street Marketing: Connecting with customers 

For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal. 

As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand. 

In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.

Street Marketing with Tyler and Matt

The Affordable Way to Marketing

As discussed in the episode, there are many ways to market your business that don’t cost anything, but street marketing is definitely one of the more affordable and effective options to bond with your community. 

Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment. 

If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs or collaborate with local talents, associations, and other businesses. 

Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or TV commercials can be even more effective and profitable. 

Street Marketing for An Affordable Solution

Confidence: The Secret to Street Marketing

As someone who has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.  

Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value. 

Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.

If we never pushed, we could’ve faded away easily…

Mike Tyler

He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.

Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.

the content Box Street Marketing_ An Affordable Content Marketing Solution

Own Your Brand And Make People Part Of It

Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy. 

Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand. 

And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content. 

Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secrets to a thriving street marketing strategy. 

Two Brothers Creative Street Marketing_ An Affordable Content Marketing Solution

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing. 

Download our free Daily Planner PDF and stay on top of all your daliy goals. Contact us to get started for free today.

Podcast Marketing strategy for small business

How to Price Your Services: All The Basics You Need to Know

Posted on by Julia Genoves

How to Price Your Services: The Secret to Knowing Your Value

Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.

In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it. 

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Amy-Nakai-interview-on-how-to-price-your-services

Finding the Right Mindset: How Price Your Services

Read the full transcript

The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.

Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!  

Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.

“Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.  

Do-you-know-your-value-two-brothers-creative, how to price your services

How to Establish What Your Value Is 

What makes your business unique? That boils down to the experience you provide for your customers.

Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.

Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts who know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care. 

Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more. 

The unique features of your business will be the foundation for knowing and establishing worth.

Midwest-Mindset-Podcast-How-to-price-business

Make Your Customers Trust Your Value.

Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth. 

First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices. 

People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.

By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run. 

Know How to Price Your Services and Market Your Value

Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.

Email Marketing Specialist_ at two brothers creative

Showcase Your Results

Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like. 

Focus on Emotions and Be Original 

While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy. 

The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.

Inbound Marketing

How Price Your Services: Show Your Value And Get New Leads

With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original. 

At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.

Download our FREE Social Media Trackers PDF to keep your marketigs startegy going.

Hightower Reff Law on the Omaha Podcast

A Sales Funnel to Build a Billion Dollar Business

Posted on by Julia Genoves

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.  

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content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success. 

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing. 

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Stock images sales funner image

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business. 

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel. 

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel. 

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise. 

Two Brothers_ Why You Need to Optimize Your Sales Funnel_ From Awareness to Building Relationships

Content is Power: Don’t be Afraid to Reveal All Your Secrets 

One thing in the business world is for sure: People crave valuable and free information. 

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job. 

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results. 

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions. 

From Awareness to Building Relationships

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following. 

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage. 

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens! 

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors. 

Why You Need to Optimize Your Sales Funnel Jeff Cohn

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves. 

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Contact us to get started for free today.

Radio Advertising: The Best Tips for Saving Money

Posted on by Julia Genoves

How to Save Money with Radio Advertising

Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads. 

In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.

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how to start a podcast

Don’t Let Nostalgia Influence Your Decision

Read the Full Transcript

Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience. 

However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts. 

Pro-Tips-For-Radio-Advertising_-Don´t-Waste-Your-Money

Reset the Way You See Radio Advertising 

Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.  

For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel. 

The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not. 

Two Brothers Creative tips for radio advertising

So don’t waste your time on traditional media advertising that plays over the air and doesn’t produce accurate analytics; instead, use media that give you solid results. 

And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.  

So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work? 

Radio Streaming Stations: Affordable and Metric-based

Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more. 

In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial. 

Rdio advertising strategy

Pre-Roll Ads 

Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.

Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.

Use Local Talent for Radio Advertising

Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!

Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.

How to invest in radio content marleting

Do Your Radio Advertising Research: Market, Message, Media

Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience. 

Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad. 

Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results. 

Content Is Everything. We Make It Easy

Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you. 

From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing. 

Contact us to get started for free today.

The secret to video marketing

Video Marketing: The Expert Secrets To Success

Posted on by Julia Genoves

The Expert Secrets To Video Marketing Success

Video Marketing is changing how businesses approach their online presence and is why your business should too. The truth is that Facebook and Instagram are video platforms as much as TikTok and YouTube, which is why today, video-based marketing is the most effective tool to grow your business online. 

In this Midwest Mindset (The Omaha Podcast) episode, we’re joined by Walt Sanders and Michael Murphy of Omaha’s WMK Media to show you how to use video for your business success.

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The secret to video marketing

Why Video Marketing?

Read the full transcript

Video is now the primary way people like to consume information and the most effective way to reach a wider audience. As Matt Tompkins said: “video-based marketing is the way of the future; in fact, it is happening now.”

So, to dominate our marketing game, we should dominate video. 

The Secrets To Video Marketing TWO BROTHERS

The Vertical Video

But how did we get here? When did video become so crucial? To answer this question, we must travel way back in time… to the rise of Snapchat. Snapchat team knew that only around 15% of users took the time to turn their phone horizontally to watch a video; that is why they went with vertical video format, as they take up more space on the user’s device, ensuring 100% of their attention.

Tiktoks, Youtube Shorts, and Reels are today’s most consumed forms of media thanks to this vertical nature. If you want your content marketing efforts to stand out, you must ALWAYS include vertical base videos to be discovered online. 

Video Marketing Format

So, if vertical videos are THE way to go, can one forget all about horizontal videos? Well, the answer is no. 

A good Video Marketing strategy includes both long horizontal videos and short vertical content. 

Horizontal long-form videos with meaty content can educate your audience and build trust in your brand. These videos will position your business as a leader and expert in your field. 

Meanwhile, short vertical videos will help spread the word about your brand far and wide, as they’re easier to share on social media platforms like YouTube, Tik Tok or Instagram. These are the type of videos that will get your audience hooked.  

how to video marketing for beginners

By combining long and short-form content, you can create a balanced approach that appeals to new potential audiences and your existing audience. 

Remember: you are not making a sales pitch; you are positioning yourself as a leader in the industry with your knowledge: you are the expert. 

How Often Should I Post? 

The online and video marketing world is only growing with content daily, so you must post videos constantly and follow your field’s trends. 

There is no point in posting once a week or three times a month. If you want your business to reach a wider audience, you need at least five video posts a week for your marketing strategy to succeed. 

Make a habit of posting vertical videos once a day, Monday to Friday.

Think it is too much? The reality is that the algorithms get smarter each day, and it decides where and how many times to show your video without no one getting spammed, so don’t worry; let the algorithm do its thing and distribute your videos.  

The-Secrets-To-Video-Marketing-

First Impression Matter In Video Content Marketing

They say love comes from the eyes, and in video content, this couldn’t be more true. First impressions matter in video content marketing, which is why the quality of your video needs to be top-notch. 

Viewers are more likely to trust a professional-looking video that’s well-lit and has excellent sound and visuals, so try to invest in good-quality equipment or get help from someone that offers video service, like our friends at WMK Media

PRO TIP:
Having at least 3 distinct video styles can help people find and distinguish your brand. Trying out different styles lets you see which works best for your business, so you can focus on the ones that get the most engagement.

Tags And Thumbnails Matter

Whoever said that tag no longer matters was completely off! Tags are strategic keywords that help your content get categorized and found by online users. 

So don’t forget to use tags; this way, you are telling the algorithm what your content is about so it can show it to relevant people.

Don’t tag your content with trending topics if they aren’t related to your video. This will tell your audience you are misleading and won’t help reach a wider audience. 

hashtag

Your title and meta description are essential, so make them match your content and include keywords.

Also, the way you title your video file matters, so use your keywords here, too; even though your viewers won’t see the file name, their algorithm will. 

Thumbnail texts and images are as crucial as written-down text. Try to make your thumbnail picture illustrate your video content, use close-to-the-face shots, show emotions, and avoid using too much text.

How Long Should My Videos Be? 

There is no specific answer to how long your videos should be; the length depends on the type of content you want to make. But these are WMK media and Matt’s golden rules: 

  • The 5-second rule: you have 5 seconds to attract your viewer; in these first seconds, you need to have anchor quality content that will make your audience want to stay. Finish with a Call To Action (CTA), like subscribing to the channel, following on social media, or leaving a like. 
  • The 5-minute rule: By creating a quick 5-minute talking-to-the-camera video with valuable insights, you’ll have enough material for a week of posts. Create short clips from your original 5-minute video to share on social media. This will engage your audience and show your expertise.
Michael-Murphy-Two-Brothers-Creative-Podcast

Video Marketing Strategy 

When it comes to video content marketing, having a strategy is key. Taking the time to develop a 30-day plan that outlines your content will help you stay on track with your marketing goals, intent and measure your video results. 

Having a strategy also gives you a constant path to follow, rather than randomly posting videos without any clear direction or purpose. 

Wanting To Start A Video Marketing Strategy? 

Are you looking to kickstart your content and video marketing strategy? Look no further than Two Brother Creative. 

We know that running a business takes a lot of time and resources, so don’t worry about that; our team of experts has years of experience crafting engaging, visually stunning videos that will help your business grow.

Get your FREE strategy call today.

Podcast Strategy: The New Secret to Skyrocket Your Business

Posted on by Julia Genoves

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

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Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record. 

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

content marketing done right

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast. 

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.  

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so. 

how to start a podcast

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms. 

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines. 

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes. 

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities. 

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest. 

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us. 

Two Brothers Creative Content Marketing

The Sales Secret Behind the World’s Most Successful Salesperson

Posted on by Matt Tompkins

The Secret Behind the World’s Most Successful Salesperson

Referral marketing and business networking are the sales secret behind the world’s greatest salesperson: Joe Gerard. Have you ever heard of him? 

Joe Gerard is listed in the Guinness Book of World Records as “The World’s Greatest Salesman.”He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total and kept most of his clients through the years. How did he do it?  

Today we find out what his sales secret is!

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Two Brothers Creative Content Marketing Company

The Sales Secret for Small Businesses

In today’s Midwest Mindset (The Omaha Podcast) episode, we learn from Joe´s business story that there IS a secret to his success. The best part is that this secret is something you can easily apply, like marketing and networking for your small businesses. 

Read The Full Transcript

Marketing or Sales?

It might seem confusing as we talk about the greatest salesperson and focus the discussion on marketing; what does one thing have to do with the other? 

First, you must understand that marketing is your overall strategy and that includes sales. Yes, sales is a part of your marketing and you need both to effectively grow your business. Like Marketing, sales is understanding human psychology to know what people want and need.

What drives your ideal customer? If you don’t know, how can you make their life better? Businesses struggle to generate leads without an effective understanding of their customers and marketing strategy.

The False Stereotype For Sales

Many people have a negative outlook on sales, such as the stereotypical ‘used car salesman’ trying to manipulate you into buying something you don’t need. That is not what real sales is about.

Sales is not about convincing someone to buy a product or service they don’t want or need. Good salespeople focus on identifying a prospect’s problem and offering the right solution. It’s about being empathetic and understanding their needs. 

The secret to sales

Business Networking 

So how do we achieve what Joe Gerald did? How do we make and maintain revenue in the long run? 

Of course, he mentions that hard work and being likable is a plus, but let’s be honest: millions of hardworking and likable people still need help with their sales and marketing. 

The secret of Joe’s success was simple: build relationships with your customers. 

As business owners, we are always focused on the next job, the next customer, the next sale, but maybe we should follow Joe’s lead and focus on our current customers. How are we building those relationships? As Joe discovered, cultivating those relationships is the secret to being the best version of your business self.

Nurture Relationships With Your Current Clients

Focus on the customers you already have; instead of just putting efforts into getting new ones, prioritize keeping your existing clients happy. Take the time to listen to their feedback and understand their needs. Improve their experience and keep up with them to ensure they become loyal customers.

Personalize Your Message 

A key aspect of networking is personalized communication and embracing the power of the little things. A perfect example of this is what Joe did with his more than a 13,000 handwritten personalized thank you cards he would sent out monthly. 

Think of ways that you can personalize your relationship with your customers. What will give them a special experience that they will never forget? Pay attention to your customer’s interests and use that to create a personalized massage that resonates deeply with your clients.

This can be as simple as an email, or a text message, and as elaborate as a gift basket or business dinner date. 

Keep in contact

Focus on keeping and nurturing your relationships with your clients alive. Make time to contact them regularly, not just when there’s a new offering, but to keep them updated on important information. These regular check-ins keep your business on their minds and show that you actually care. 

Referral Marketing 

Referral marketing is one of the most effective ways to grow a small business. It involves getting your existing customers to spread the word about your business to their friends, family, or colleagues. Referral marketing can help build trust and credibility, as people are likelier to trust referrals from people they know than from business ads. 

Referral is achieved with excellent service. Just as Joe did with his clients, he reached more and more people by being present and having that connection with his customers. You can do it as well, it just takes time to put effort into your customer’s relationships and focus on the little things. 

Get Your Business Growing Today! 

As small business owners, we know the struggles of trying to do everything by ourselves. 

Business owners need to connect with their customers, network, and start referrals going. Having a great marketing strategy on top of all that can seem impossible. and let’s be honest: it´s a lot of work. 

Leave that to us so that you can focus on what your business needs from you: the time and effort to connect with customers. We offer the proper tools and resources and are ready to take over and help your business get the visibility it deserves. At Two Brothers Creative, we have a team of experts on marketing, podcast, and production ready to make your business grow. Get your FREE strategy call today.

Two Brothers Creative Content Marketing

Social Media Marketing: Don’t Be On Every Channel

Posted on by Matt Tompkins

Why You Shouldn’t Be On Every Social Media Channel

Social Media Marketing has many advantages, as it allows you to connect with your ideal customers and convey your marketing message to your target market. Still, there are many risks to social media that you want to avoid.

As business owners, we must ask difficult questions, especially when it comes to where we are allocating our limited budgets. Money is an obvious expense we track diligently, but time is even more costly than losing money.

Let’s dive into an important question many of us have thought to ourselves but, perhaps, have never provided the answer that it deserves.

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Should My Business Be On Every Social Media Channel?

Read The Full Transcript

When building a social media presence, we often wonder: should my business be on EVERY social media? The answer is NO.

It´s no secret that social media platforms like Facebook, Instagram, Tik Tok, and LinkedIn have become crucial to today’s marketing essentials. With more than 3.6 billion people using social media globally, it is understandable for entrepreneurs to want to establish their presence on every platform. However, we might not have the time or tools to do it. Instead, you must focus your resources, time, and effort on the social media that will pay off. 

In this article and podcast episode of Midwest Mindset, we discuss how to approach social media for small businesses wisely to get the results you’re looking for.  

Social Media is Not a Marketing Strategy

Let’s establish an essential thing: Social media is just a part of your overall strategy; it should NOT be your entire marketing strategy. A complete and well-structured marketing strategy also includes email marketing, Search engine optimization, customer service, and more. 

The above doesn’t mean forgetting all about your social media presence but knowing where to put your efforts. Trying to be on all platforms simultaneously is exhausting and won’t help you reach your goals. 

Of course, having a solid social media platform can establish authority and credibility for your business and is a great way to communicate and connect with your customers. But before starting your social media presence, you need to know how and where you are trying to reach.

Social media marketing mistakes to avoid for your business

Know Where your Customers Spend Their Time

Imagine your service or products are for teenagers, then using Facebook or LinkedIn might not be the best option since most teens spend their time on Instagram and Tik Tok. Knowing your potential customers, geography, and demographics will help you narrow down which social media platform to use so your efforts are well-invested. 

Another helpful tip for choosing your social media platforms is to select the ones your audience uses and the social media platforms YOU like. This will make it so much more manageable, fun, and smooth.

It Always Comes Down to Market, Message, and Media

These are the three critical ingredients for a successful marketing campaign. It is all about understanding your customer’s needs, problems, and desires to craft the perfect massage correctly. Knowing your target audience will help you deliver the right message to the right people. 

Market your business: know how to present yourself and what your company is all about. Do it in the correct format and Media. Then, choose your platform carefully. 

Content Strategy and Key Performing Indicators

Lastly, develop a content strategy to stay organized and on track with your goals. By having a schedule for posting that is consistent and cohesive, you will gain a faithful following. 

Once you have a content marketing schedule and have selected the social media platforms that work for your business, define Key Performance Indicators (KPIs). These indicators will show you if your content is performing. 

Sure, having likes, shares, and followers is helpful for your credibility, but they can be deceiving since they don´t show your conversion rates. How much of your social media actually develop in sales? How many potential customers can one post get you? KPIs will answer these questions by tracking and analyzing your data. This will help you understand what’s working and what’s not. 

Social Media Strategy for small businesses

Your Business Needs a Social Media Marketing Strategy

As entrepreneurs, we know that starting a marketing plan can be super time and resource-consuming, we have been there and understand your struggles, so we have a team of experts ready to help you build your social media and marketing strategy.

We have all the tools you need, from a powerful podcast to a structured content strategy to grow your business. Get started today for free! Book a FREE strategy call and start marketing your business for actual results!