Today we will learn how to use emotional marketing because feelings are what consumers base decisions on – not facts. The Midwest Mindset will help you understands why people buy and ensure that your product and services are the ones that customers purchase.
The answer to these questions might be much more straightforward than you think: human emotions.
If you learn to use human emotion to your advantage, you’ve already won because this is the fuel that drives our decision making
In this episode of Midwest Mindset (The Omaha Podcast), we delve into the intricate world of consumer psychology to help you understand why people buy and how to craft the perfect marketing message that appeals to human emotions.
But first things first: We’ll explore the three main problems and pillars you should tackle when marketing your product or services: the external, internal, and philosophical problems that customers face when deciding on a purchase and how you can connect with their feelings.
The External Problem
First comes the external problem: the facts. This problem refers to the need or issues a customer faces that your product or service will solve.
For example, your ideal customer needs a car as a necessary form of transportation to get from place to place. His external need is transportation. If you are a car dealership, you need to solve this external problem, but you must appeal to more than just the external problem to influence his purchasing decision.
Even if you have the perfect car for this client and the facts are right before him, you must understand that the external problem is what the customer needs to be solved, but it is not what they base their purchasing decisions on. To understand why people buy, you must solve the external problem but focus your marketing efforts on the internal problem.
The Internal Problem
This problem concerns how something makes a person feel or what they desire. In our car dealership example, the customer knows that the car will fix the problem, but he may want to feel more comfortable, more luxurious, or have some extra space when needed.
In the end, he won’t make the purchase that satisfies his needs, but the one that will meet his desires and his internal problems will ultimately make him feel better.
It is only when a product, service, or brand truly understands and connects with the customer’s emotions that it can create a strong, lasting emotional connection with its target audience. This connection will propel buyers toward making a purchase.
Emotional Marketing: Facts V.S. Feelings
Before jumping into the last problem, we want to focus on the difference between external and internal problems and why both are necessary to do great marketing.
Ever wonder why we often buy things we don’t need or why certain brands resonate with us even though their products might not be the best on the market? The answer lies in the delicate balance between facts and feelings
There are psychological aspects that drive consumer behavior; this is known as emotional marketing. Customers will buy what they need, but also what connects with their emotions and makes them feel something. That is why we need to understand our customer’s wants and desires to craft a compelling marketing message.
The Philosophical Problem
This is the idea of being part of something bigger than oneself and how a purchase contributes to the greater good.
In this day and age, consumers are leaning more toward socially responsible and ethical companies. Think of the Starbucks Foundation and how they invested in programs that strengthen coffee communities or how Toms gave an extra pair for each of your purchases to people in need.
Customers will make choices that reflect their values. By showing how your product or service contributes to the greater good, such as being environmentally friendly or supporting a social cause, you position your brand as an extension of your customer’s values, making it easy for your product to be purchased.
By mastering these three problems and giving each a solution, you have the perfect marketing foundation to start selling your product or service. Use this solution to tailor to your customer’s desires, emotions, and needs.
By doing this, you will make them feel like they are part of something better, that they are building a community. And that will not only generate revenue but will ensure loyal customers in the long run.
Do You Feel Like Your Marketing Isn’t Working?
You have the basics of your marketing strategy, you have mastered the answer of the 3 basic questions, what’s the next step? How do you resonate deeply and connect with your customers?
Podcasts are the new way to reach your marketing goals. With the one on one shows, people feel more connected and closer to the brands. This is the perfect space for business owners to create a bond with potential leads.
Are you making website mistakes that are hurting your business? Many businesses make common website mistakes that can adversely impact their growth. How do we make a website if we don’t know what to do or how to do it?
In this Midwest Mindset Podcast (The Omaha Podcast) episode, we are joined by web design expert and marketer Chad Dodd of Klar, Inc.
Unfortunately, for many small businesses, the answer is yes. Today, we’ll learn what makes a good website vs. a bad website and the simple things that you can do with your website to become more visible and gain more revenue.
Website Mistakes: What Type of Website Do You Need?
Before creating or changing your website, you need to define its purpose. Choosing which type of website your business actually needs is what will help you define the design, functionality, and features of your website.
Many businesses jump in without having a clear version of their website goals which is a costly mistake. We recommend choosing from these three types of websites to define what will become your digital storefront.
A Sales Website
A sales website is designed to sell your products or services online. This type of website usually has a catalog of all products, their costs, benefits, complements, and an “add to cart” button. This type of website is the most straightforward type of website to generate income from.
A Brochure Website
A brochure site is like an online business card that only showcases your products or services. If your page doesn’t have or needs online sales and is to share basic information or frequently ask questions, this might be the website for you.
A Validation Website
A validation website is, simply put, to validate that you are a legitimate business. These websites will tell customers that you are open, that your business is real, and showcase working hours, dates, and how to contact you to do business together
If you’re unsure which type of website you need, talking to a professional web designer is a great place to start to gain more insight.
Website Mistakes: Do You Have An SEO Strategy?
Search Engine Optimization (SEO) is a critical component of your website’s success since it will increase your visibility, traffic, and potential sales by making your audience find you on Google. One of the biggest mistakes entrepreneurs make is to have a website without an SEO strategy.
The key to mastering SEO is to write valuable and innovative content that is relevant to your audience. You can do it by yourself or hire services from expert strategists or SEO companies.
SEO algorithms change frequently, so you need to keep up with the latest trends and best practices to maintain your website’s game going.
Website Design is More Than ‘Looking Good’
Your website’s design is the first impression online users get from you, so make it memorable and EASY. Many businesses have had the same outdated and unappealing design for years.
A well-designed website is effortless to navigate, visually appealing, and mobile-friendly. Your website’s design should be consistent with your business brand, colors, and concept, but more than anything, it should have Users Experience (UX) as the #1 priority.
By avoiding too many graphics, confusing navigation, or outdated design elements, you can create a functional site that your customer feels comfortable with and that makes it smooth for them to get to know your business.
Website Security
How to make a secure website? Page security is an essential aspect of website maintenance. Your website should have proper security measures, such as firewalls, SSL certificates, and user authentication, to protect your website and your users’ data from cyber attacks. Without it, your website becomes vulnerable, which can lower your credibility score and impact your SEO Marketing.
Need Help With Your Website Marketing?
By ensuring your website is functional, secure, and user-friendly, you will see results in your sales and visibility.
If you are not doing web optimization already, trust the experts! By getting help from web developers, marketing agencies, podcast producers, and other specialized professionals, you will give your online presence the boost that it needs.
Book a FREE strategy call with Two Brothers today to learn how to take your business’s website to the next level.
Owners of businesses big and small make marketing mistakes every day that have a very real and damaging effect on the success of their companies.
Today we will cover the three most common mistakes business owners make with their marketing, which are the three fundamental pillars of any successful marketing campaign.
As a small business owner, it’s common to make marketing mistakes while trying to grow your business; trust us, we know how it goes: you’ve invested countless hours into building and growing your brand, and you’ve poured your passion and resources into your marketing efforts, yet the results aren’t what you expected.
If you do not see the returns you anticipated, it’s likely due to one of these three common marketing mistakes. In this Midwest Mindset Episode (The Omaha Podcast), we’ll dive into the common mistakes small businesses make and help you steer your marketing in the right direction.
Marketing Mistake #1: Your Target Market is Too Broad
One of the most common marketing mistakes is not being specific enough in targeting your ideal customer base. Many small businesses want to appeal to everyone, thinking this will bring in more customers.
The reality is that by trying to appeal to everyone or fix everyone’s needs with your services, your marketing becomes diluted and unclear, which decreases its effectiveness.
To make your marketing efforts more impactful, find a specific audience that would benefit the most from your product or service.
Questions You Should Ask to Define Your Ideal Customer and Target Market:
What are three things that the majority of your customers have in common?
What are their needs?
What drives them?
What are their fears?
What are their pain points, and how does your business help them?
“You should describe your ideal customer with the same specific details as you would describe yourself. You wouldn’t tell someone that you are “24-60 years old, male and female, married and single, between 0 and 4 children,” would you? Give them a name, age, interests, hobbies, and any other specific detail you can include. This will narrow your focus but, ironically, this is how you reach the largest customer base.”
-Matt Tompkins, Two Brothers Creative
Marketing Mistake #2: Your Message Isn’t Clear
This goes hand in hand with the previous point. Once you have defined your target audience and know you can solve a problem for them, you need a massage that resonates deeply with them.
When your marketing message isn’t working, it’s essential to take a step back and reevaluate your approach. Businesses need to niche down their target market to their specific ideal customer. It is equally essential for you to niche down to a specific and clear message to reach them.
Let’s take a store that sells products to moms. “Moms,” in general, is still a very broad audience to connect with. So, after you’ve niched down to a specific ideal customer, i.e., ‘pregnant mothers expecting their first child,” then you can craft a message just for them.
A message about a product that would benefit first-time-pregnant moms-to-be will not resonate in the same way for moms whose children are grown and raised. They are both moms, but a different message needs to be focused on for each of them in different marketing campaigns.
Use these insights and focus your marketing message around your unique selling proposition.
Marketing Mistake #3: Choosing The Wrong Media
Now that you have your target market specified and you’ve crafted a unique message specifically for them to resonate deeply with, you must be sure to use the right form of media too get your message too them effectively.
Social Media is not a marketing strategy – Social Media is a form of media (heck, it has it in the name, right?). There are many different forms of media to choose from, so it is very important to use a medium your specific audience is actually on. Remember that social media can be deceiving. Just because a platform is popular doesn’t mean it’s the best fit for your business.
Not choosing the right channel or platform to reach your potential customers can waste time, resources, and budget.
The first step should be to research where your target audience spends time, both online and offline. Are they active on social media? Is it tik tok or IG? Do they read blogs or listen to podcasts? Knowing your audience’s habits will help you select the right platforms to communicate with them effectively.
Your Business Can’t Go Without An Affordable And Effective Marketing Strategy
The most significant mistake small businesses make is having all this information and knowing where the problems are but not creating a marketing strategy to produce actual results.
A marketing strategy or plan will help set and achieve goals, giving you a clear understanding and measuring of your marketing results.
We know many small businesses struggle with this because business owners don’t have the time, budget, or expertise to do it themselves. Our Measure My Marketing tool is free and will show you where your strengths, weaknesses, and opportunities are with your marketing.
The government contract process can be daunting, but the rewards can be great. In this episode, we are joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center.
They specialize in helping small businesses with government contracting and they’re here to share their expertise.
Small businesses have many opportunities to land big government contracts. To help secure one of these contracts, they provide three simple steps. These steps can help you start your business on the path to success.
But first, let’s talk about why landing a government contract is a good idea.
Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments.
So, if you’re looking for a way to stabilize your business’s finances, landing a government contract is worth considering.
Step One Of Government Contracts: Register Your Business
The System for Award Management (SAM) is the Official U.S. Government system. It has combined the capabilities of CCR/FedReg, ORCA, and EPLS. SAM registration is FREE, takes less than an hour to complete, and requires that you have a DUNS number.
Step Two Of Government Contracts: Research Opportunities and Set Up Alerts
Federal Business Opportunities (FBO) is the single entry point for Federal Government procurement opportunities over $25,000. Search for keywords related to your product or service.
Set up email alerts to receive notifications when new opportunities are posted that match your criteria. You can also research upcoming contracting opportunities on USASpending.gov.
Step Three Of Government Contracts: Attend a Free Webinar or Training Event
The Nebraska Business Development Center offers free webinars and training events year-round on topics related to government contracting. Attendees will learn about the resources available to them through NBDC.
They will also learn how to use these resources to their advantage when pursuing government contracts. Upcoming events can be found on their website.
Get Help From an NBDC Consultant
The NPDC’s team of consultants has experience working with businesses of all sizes in all industries across Nebraska and beyond. “As they shared in the podcast,” “We offer individual consulting services at no cost.” “This is to help you navigate the complexities of government contracting.”
Visit our friends at the NPDC online today to learn more about their services and to schedule a consultation. Get started now!
Securing Government Contracts
Securing a contract with a governmental agency can be a beneficial source of regular income for your company. However, it can be intimidating to go through the process alone.
Luckily, resources are available to help you navigate the complexities of government contracting. So you can focus on what you do best – running your business!
Start Marketing Your Business Today
The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this process daunting and overwhelming.
At Two Brothers Creative, we are ready to help you and your business grow. In every episode of the Midwest Mindset for Marketing podcast, we provide tips and techniques to market your business like a pro.
Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.
Book a FREE strategy call with Two Brothers today, and let’s talk! (Link to Book a Strategy Call to be added later)
As a small business owner, your time and money are valuable. You can’t afford to waste either one, and you probably need results fast. So how can you successfully get more sales leads? In this episode, of Midwest Mindset (A.K.A. the Omaha Podcast) Jeff Beals from Grow Omaha shares his secret for prospecting new business that actually pans out.
Jeff is an expert at helping companies find new customers and close more deals. He tells us all about it, starting with the most important thing: ¿where should I start looking for leads?
Let’s face it: prospecting can be challenging, especially when you’re just getting started, But it doesn’t have to be that difficult! By following these simple tips from Jeff, you’ll be well on your way to generating high-quality leads that convert into paying customers.
The first step is determining who your target audience is. Start by considering their age range, gender, location, interests, and other relevant information that might help you paint a clearer picture of this potential customer base.
Look at which platforms they’re using and what content they engage with. Are they looking for funny memes or severe advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by ensuring it resonates with them.
This takes us to our next secret for a successful prospecting tactic:
Social Media
Social media is a great tool to build credibility and authority; the first thing to do is to get your social media game going. However, Viewing this as just one part of your overall marketing strategy is essential. You should not rely solely on social media for your prospecting effort.
We will discuss more in-depth the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.
This being said, traditional methods like Phone calls, face-to-face networking, email, etc., are far more effective ways to prospect new business.
Phone calls
Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.
One significant advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.
Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.
Be thoughtful with your messages.
Don’t treat people merely as business connections or possible customers; build an actual bond. Consider what you are saying if you want to make a real connection. Crafting a message that speaks to what the other party finds valuable and what they care about is critical.
Starting with something you both have in common can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience; whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response.
Follow-up
Having bonded with your potential customers, following up is essential to keep relationships and increase the chances of landing new business leads.
Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact so that they remember who you are and what you offer.
Get your prospecting game going today.
As Jeff said in this episode, “There’s no bad prospecting tool, just bad execution.” If done correctly, prospecting for new clients can be easy for small businesses looking to expand their customer base.
If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the possible reach is massive.
Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers, we have all the tools to help you grow and get new excellent leads. We know how to deal with your business with the power of podcasting done right.
If you’re still not sure where to start, book a FREE callwith Two Brothers today.
Whether you’re just starting out or you’ve been in business for years, you need a business plan. This will help you set realistic goals and have a clear direction. A well-crafted plan is also essential for getting loans and investments from banks and other financial institutions.
A business plan is a document that outlines your goals, strategies, and objectives. It also contains financial projections.
Now that we’ve discussed the importance of a business plan let’s talk about how to create one. Many different elements should be included in a business plan. Here are some of the most important
Company Description
This section should describe your company in detail, not only what products or services you offer, but what problem in the market you are trying to solve
Without a clear vision of the market and what solution you bring, your business won’t have a strong enough foundation. This is the first thing lenders will want to see.
Target Market
Who is your customer persona? What needs does your target audience have that you can address with your products or services?
Be as specific as possible, and define an age range, gender, preferences, etc. The more information you get, the easier it is for your business plan to take form.
Competitive Analysis of the business plan
What are your peers doing? What are their strengths and weaknesses? What are their expenses and earnings for the year looking like?
This might sound not very easy, but having this information will help your business plan to be realistic and in tune with the market you are competing at,
This kind of analysis may seem intimidating; luckily, we have free help from the Nebraska Business Development Center.
They will help you to analyze your competitor and the market, to set realistic expectations, and provide the proper formats for your business plan.
Write and review your business plan.
Once you have identified all the essential elements, write down your business plan. This will help you stay organized and on track with your business goals.
The ideal length of your plan should be between 7-10 pages, and it must only include relevant information to protect your business. Don’t waste space with the creative processes; banks will be interested in numbers and facts.
Once you have your business plan ready, review it at least once a year. This plan doesn’t tell only the banks and investors where you are going; it also means you what you need and how to adapt. So read it often and make changes if necessary.
Start Marketing Your Business Today
Now that you know all about business plans, the next step it’s to start marketing and growing your business.
Podcasts are a powerful tool for marketing and visibility for your business. We know that having the time and resources in hand seems almost impossible with all the other tasks of a business owner.
At Two Brothers Creative, we have a video podcast marketing system ready to help you generate those new customers you’re looking for and help you achieve your business plan goals.
Authenticity in Business: The Magic of Being Yourself
Every small business wishes to eventually become an empire, but not all of them succeed. Why? They try to be something they’re not, they lack authenticity and customers can see right through it. What if the key to success was simply being true to yourself and your story?
In this episode of Midwest Mindset (A.K.A the Omaha podcast) Mike Tyler from the Todd n’ Tyler Radio Empire shares with us the importance of Authenticity and how this helps your business longevity and growth.
Being authentic sets you apart from the competition and allows customers to connect with your brand on a deeper level. This will build trust between you and your customers, which is necessary for a successful business.
But how exactly will being authentic will help me grow my business? Why does it matter?
When people recognize something special about a product or service, they are more likely to purchase it because it resonates with them somehow.
Authenticity Builds Loyalty
People don’t want to learn just about your business; they want to know who you are and who they are buying from. Humans desire emotional connection.
This way, when they choose you as their go-to provider for whatever product or service you offer, they know their money is going towards something or someone that has to mean for them. That’s how you build loyalty.
Sure, the experience and quality of your services matter, but that feeling or proximity makes the difference. They believe in your brand.
Like MikeTaylerr said, “We’ve shared a lot of our personal life over the years and sometimes too much. I admit that… But that makes you more human.“
Your content reflects how you and your brand are, so it should always be genuine, honest, and human-centered to make meaningful connections with customers. By sharing what you care about, you become authentic.
Don’t be something you are not:
Don’t try to be something that you are not. If you focus on becoming like other, more successful businesses, you will lose your essence.
Trust your instinct
your brand will benefit from having a personality; people will recognize it and want to do business with you. However, if this personality constantly changes, they will go somewhere else.
Trust your instinct. This is the best way to stay true to your brand personality. Turn down opportunities that you don’t feel right or don’t fit your brand. Be faithful to your story.
Stand out from the rest:
Use your uniqueness as an advantage; how you are and what you believe can become a personality trait for your brand, and people love that. They will remember things you say, phrases you often use, or silly expressions that accompany your brand.
All this will make you stand out from the rest of your competition.
Market your business and build an authentic brand identity NOW
We know that as a business owner, taking the time to market your services and show that you are genuine can be difficult between all the busy work, and that is why we are here to help you.
At Two Brothers Creative, we have the resources and tools to help you market your business with the power of podcasting. You can be our next get on the Midwest Mindset for Marketing podcast.
Podcasts can be a great way to show your business’s authenticity and personality. BTalking on a show makes it easier for potential customers and new leads to know how you are and see your brand identity.
From The Basement To The Big Time: How to grow your business
Starting out small can be daunting, especially when you’re trying to grow your business while competing in a big industry. Don’t let that stop you from achieving your goals. With the right strategies and a lot of drive, you can go from the basement to the big time
In this episode of Midwest Mindset, formerly The Omaha Podcast, we talk to Van Deeb, who shares his success story, one that started in the basement of his house and grew into one of the most successful real estate companies in Omaha.
When Van Deeb launched his first company, he quickly realized that success in business does not come overnight. It takes a lot of hard work, time, and doing things differently.
There is no perfect recipe for business growth; there’s no superpower one must have to operate a business successfully. But there is one common denominator between successful business people: Drive, Desire, Determination, and Discipline.
Anyone with these four characteristics can become a successful business leader. If you want to grow into something extraordinary, these key factors will help you achieve your goals.
Learn as Much As You Can
Of course, having Drive, Desire, Determination, and Discipline is essential; it’s the foundation of your success. But before jumping right into starting your own business, you have at least some experience in the market you are going for.
Work for other companies to learn as much as possible before branching out on your own. Take your time, and this might take a few years to gain some experience. This will help you become an expert in your field, not only so that you know what you are doing but finding areas you can improve and thighs you might want to do differently in your own business.
Be an Equal Among Your Employees
The secret of successfully running a business Is to treat everyone equally, not just customers but all your employees. Show respect for everyone involved in the process, no matter their position or rank within the company hierarchy.
Put people first; listen to their ideas and be willing to change things if needed. This will demonstrate that you value those who work with you, which will foster loyalty and create a positive working environment that leads to success.
Do thing differently
While it may be tempting to replicate the strategies of those who are already successful in the industry, this will not be innovative for YOUR business and won’t help you grow.
Look at what others in the field are doing and find opportunities for improvement and add value to them. This might be as simple as how you treat your employees and customers to having a never seen product or service before.
By innovating and doing things differently, you will stand out for your competitor and bring in new customers.
Just remember: success doesn’t come overnight. Have patience and be consistent… slowly but surely, you will start to see the results in your business growth.
Start Growing Your Business Today
As a business owner, you might have a lot on your plate, and marketing your brand becomes hard to do, but having a proper marketing strategy is key to business success.
In all Midwest Mindset for Marketing podcast episodes, we’ll provide you with the proper tips and tricks to build a marketing strategy that suits your company’s needs.
We know that becoming visible can be a struggle, especially without the proper tools. That is why At Two Brother Creative, we have all the expertise and gear necessary for video podcasting. With our marketing system, we will help you gain new leads and bring home revenue.
A Subscription Business Model: Make Your Customers Come Back
Every business owner’s dream is recurring revenue and loyal customers, but how do you get customers to return again and again? The answer might be in a Subscription Business Model.
In this episode of the Midwest Mindset Podcast (or the Omaha Podcast), Jennifer Lea shares with us the magic of a subscription model and why it might be ideal for you.
Jennifer has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions and having returning customers. want to know if the subscription model is for you? here’s what you need to know.
The subscription model is basically a type of service where customers pay for products or services on a recurring basis. This could be weekly, biweekly, monthly, or even yearly depending on the type of product or service that your business offers.
In the case of Entry Envy, Jeniffer created a subscription box of personalized welcome entry signs that are convenient and beautiful. customers can decide between receiving them monthly or seasonally.
Why do I need a Subscription Business Model?
The benefits of a subscription business model are endless, that’s why they have become increasingly popular over the years. The most impressive thing about them is their ability to increase customer loyalty and engagement levels
By offering customers the option to pay on a recurring basis, businesses are able to build better relationships with them. Additionally, having a steady stream of revenue can help businesses better estimate their budgets and forecast future growth opportunities.
Can my business use a Subscription Business Model?
The subscription model is especially beneficial for companies that have products or services with ongoing value or use cases.
A great example will be Netflix or Hulu, they use this model because it’s more convenient for consumers to pay a monthly fee to see all of their catalogs without having to pay per movie or episode.
There might be businesses that don’t benefit from this business model, like companies that sell one-time services or products.
How do I start my subscription business model?
Before you start implementing the subscription model in your business, there are several steps you should take first:
1- Keep it simple
Jennifer said it perfectly: “I knew that you have to keep it simple in business”
This means that you should focus on offering only the essentials. You don’t want to overwhelm customers with too many choices or services that are unnecessary for them
2- Have a platform to manage your subscription
Having a reliable platform will help ensure that your customers have an easy time signing up to your subscription service.
This also makes it easy for you to manage all of your subscribers’ information. Take the time to look at the available options and find the one that works better for your business needs.
3- Make sure is profitable
Finally, make sure that your subscription business model is profitable. This means understanding the need for your products in the market.
When you are actually satisfying a client’s needs and providing quality service, your customers will stay subscribed. This will create predictable revenue for your business.
All in all, starting a subscription business model requires careful planning upfront but can be extremely lucrative if done right!
Learn how to Market your business
Podcasts are an effective way for businesses to create an online presence while also providing valuable content.
At Two Brothers Creative, we help you create quality content that actually makes your business achieve its marketing goals. We look forward to helping you start connecting with potential customers with the Midwest Mindset for Marketing.
Can´t wait to get the best marketing strategy? book a FREE call with us today!
Business weaknesses: You Can’t Be Incredible Without The Hulk
It’s a common misconception that our Business weaknesses should be hidden away. As entrepreneurs, we believe that if we keep our mistakes, faults, and failures a secret, then no one can judge us.
But what would happen if you revealed your greatest “weakness”? What if instead of hiding from it, you turned it into your greatest strength? In this very special episode of Midwest Mindset (or the Omaha Podcast), we discuss The Incredible Hulk. we will discover how Bruce Banner’s transformation can help us use our weaknesses as our greatest strengths.
The truth is, no one is perfect. Everyone has flaws and weaknesses, the trick is learning how to turn those weaknesses into strengths. To do this effectively, you need to start by understanding that no matter how much you try to hide or deny them, they won’t go away.
Whether it’s a fear of failure, addiction, or a mental health problem, the key is embracing your weaknesses and using them as an opportunity for growth.
To improve our flaws and failures, we must identify them first, what makes your Hulk alive? This process might be difficult and take some time but is ultimately worth the effort in the long run.
You Are Not Alone: Ask For Help
As a business owner, you may feel like you have to be strong and capable all the time. after all, there are people who depend on you and have many responsibilities to juggle.
It can be hard to admit that you don’t always have it together, especially when there’s so much pressure and stress involved in running a company.
But the truth is that you’re not alone in feeling this way, many other entrepreneurs experience similar struggles.
No one is judging you for your weaknesses, so allow others to see you for who you are rather than who you think you should be. In fact, letting other people see you can actually be a powerful thing.
Turn your Business Weaknesses Into Strengths:
By showing vulnerability rather than trying to hide behind a wall of perfectionism, Bruce is able to connect with others on a deeper level and build trust quickly.
People don’t really mind if Bruce is the Hulk, they actually see this as a powerful weapon for him and others.
Your success as an entrepreneur depends mostly on your passion and determination, so don’t let your failures take over.
Don’t be afraid of revealing your ‘weaknesses’ because ultimately they could become your greatest strength!
Grow Your Business Strategy Now
We know that running a successful business comes with its own set of unique challenges, but no one should ever feel ashamed about admitting when they need help or support during difficult times.
If you feel like you need someone to talk to, there are great places that can offer you professional help, as well as local business communities where you can find inspiring success stories.
At Two Brothers Creative, we help entrepreneurs succeed through digital marketing strategies. listen to the Midwest Mindset For Marketing to learn all about business growth.
If you’re interested in using the magic of podcasting as a powerful tool to give visibility to your business, here is the place to look.
