Podcast Strategy: The New Secret to Skyrocket Your Business

Posted on April 17, 2023October 4, 2023 by Julia Genoves

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record.

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast.

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so.

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms.

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines.

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes.

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities.

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest.

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us.

The Sales Secret Behind the World’s Most Successful Salesperson

Posted on April 4, 2023May 19, 2023 by Matt Tompkins

The Secret Behind the World’s Most Successful Salesperson

Referral marketing and business networking are the sales secret behind the world’s greatest salesperson: Joe Gerard. Have you ever heard of him?

Joe Gerard is listed in the Guinness Book of World Records as “The World’s Greatest Salesman.”He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total and kept most of his clients through the years. How did he do it?

Today we find out what his sales secret is!

Two Brothers Creative Content Marketing Company

The Sales Secret for Small Businesses

In today’s Midwest Mindset (The Omaha Podcast) episode, we learn from Joe´s business story that there IS a secret to his success. The best part is that this secret is something you can easily apply, like marketing and networking for your small businesses.

Read The Full Transcript

Marketing or Sales?

It might seem confusing as we talk about the greatest salesperson and focus the discussion on marketing; what does one thing have to do with the other?

First, you must understand that marketing is your overall strategy and that includes sales. Yes, sales is a part of your marketing and you need both to effectively grow your business. Like Marketing, sales is understanding human psychology to know what people want and need.

What drives your ideal customer? If you don’t know, how can you make their life better? Businesses struggle to generate leads without an effective understanding of their customers and marketing strategy.

The False Stereotype For Sales

Many people have a negative outlook on sales, such as the stereotypical ‘used car salesman’ trying to manipulate you into buying something you don’t need. That is not what real sales is about.

Sales is not about convincing someone to buy a product or service they don’t want or need. Good salespeople focus on identifying a prospect’s problem and offering the right solution. It’s about being empathetic and understanding their needs.

Business Networking

So how do we achieve what Joe Gerald did? How do we make and maintain revenue in the long run?

Of course, he mentions that hard work and being likable is a plus, but let’s be honest: millions of hardworking and likable people still need help with their sales and marketing.

The secret of Joe’s success was simple: build relationships with your customers.

As business owners, we are always focused on the next job, the next customer, the next sale, but maybe we should follow Joe’s lead and focus on our current customers. How are we building those relationships? As Joe discovered, cultivating those relationships is the secret to being the best version of your business self.

Nurture Relationships With Your Current Clients

Focus on the customers you already have; instead of just putting efforts into getting new ones, prioritize keeping your existing clients happy. Take the time to listen to their feedback and understand their needs. Improve their experience and keep up with them to ensure they become loyal customers.

Personalize Your Message

A key aspect of networking is personalized communication and embracing the power of the little things. A perfect example of this is what Joe did with his more than a 13,000 handwritten personalized thank you cards he would sent out monthly.

Think of ways that you can personalize your relationship with your customers. What will give them a special experience that they will never forget? Pay attention to your customer’s interests and use that to create a personalized massage that resonates deeply with your clients.

This can be as simple as an email, or a text message, and as elaborate as a gift basket or business dinner date.

Keep in contact

Focus on keeping and nurturing your relationships with your clients alive. Make time to contact them regularly, not just when there’s a new offering, but to keep them updated on important information. These regular check-ins keep your business on their minds and show that you actually care.

Referral Marketing

Referral marketing is one of the most effective ways to grow a small business. It involves getting your existing customers to spread the word about your business to their friends, family, or colleagues. Referral marketing can help build trust and credibility, as people are likelier to trust referrals from people they know than from business ads.

Referral is achieved with excellent service. Just as Joe did with his clients, he reached more and more people by being present and having that connection with his customers. You can do it as well, it just takes time to put effort into your customer’s relationships and focus on the little things.

Get Your Business Growing Today!

As small business owners, we know the struggles of trying to do everything by ourselves.

Business owners need to connect with their customers, network, and start referrals going. Having a great marketing strategy on top of all that can seem impossible. and let’s be honest: it´s a lot of work.

Leave that to us so that you can focus on what your business needs from you: the time and effort to connect with customers. We offer the proper tools and resources and are ready to take over and help your business get the visibility it deserves. At Two Brothers Creative, we have a team of experts on marketing, podcast, and production ready to make your business grow. Get your FREE strategy call today.

Social Media Marketing: Don’t Be On Every Channel

Posted on March 28, 2023May 19, 2023 by Matt Tompkins

Why You Shouldn’t Be On Every Social Media Channel

Social Media Marketing has many advantages, as it allows you to connect with your ideal customers and convey your marketing message to your target market. Still, there are many risks to social media that you want to avoid.

As business owners, we must ask difficult questions, especially when it comes to where we are allocating our limited budgets. Money is an obvious expense we track diligently, but time is even more costly than losing money.

Let’s dive into an important question many of us have thought to ourselves but, perhaps, have never provided the answer that it deserves.

Should My Business Be On Every Social Media Channel?

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When building a social media presence, we often wonder: should my business be on EVERY social media? The answer is NO.

It´s no secret that social media platforms like Facebook, Instagram, Tik Tok, and LinkedIn have become crucial to today’s marketing essentials. With more than 3.6 billion people using social media globally, it is understandable for entrepreneurs to want to establish their presence on every platform. However, we might not have the time or tools to do it. Instead, you must focus your resources, time, and effort on the social media that will pay off.

In this article and podcast episode of Midwest Mindset, we discuss how to approach social media for small businesses wisely to get the results you’re looking for.

Social Media is Not a Marketing Strategy

Let’s establish an essential thing: Social media is just a part of your overall strategy; it should NOT be your entire marketing strategy. A complete and well-structured marketing strategy also includes email marketing, Search engine optimization, customer service, and more.

The above doesn’t mean forgetting all about your social media presence but knowing where to put your efforts. Trying to be on all platforms simultaneously is exhausting and won’t help you reach your goals.

Of course, having a solid social media platform can establish authority and credibility for your business and is a great way to communicate and connect with your customers. But before starting your social media presence, you need to know how and where you are trying to reach.

Know Where your Customers Spend Their Time

Imagine your service or products are for teenagers, then using Facebook or LinkedIn might not be the best option since most teens spend their time on Instagram and Tik Tok. Knowing your potential customers, geography, and demographics will help you narrow down which social media platform to use so your efforts are well-invested.

Another helpful tip for choosing your social media platforms is to select the ones your audience uses and the social media platforms YOU like. This will make it so much more manageable, fun, and smooth.

It Always Comes Down to Market, Message, and Media

These are the three critical ingredients for a successful marketing campaign. It is all about understanding your customer’s needs, problems, and desires to craft the perfect massage correctly. Knowing your target audience will help you deliver the right message to the right people.

Market your business: know how to present yourself and what your company is all about. Do it in the correct format and Media. Then, choose your platform carefully.

Content Strategy and Key Performing Indicators

Lastly, develop a content strategy to stay organized and on track with your goals. By having a schedule for posting that is consistent and cohesive, you will gain a faithful following.

Once you have a content marketing schedule and have selected the social media platforms that work for your business, define Key Performance Indicators (KPIs). These indicators will show you if your content is performing.

Sure, having likes, shares, and followers is helpful for your credibility, but they can be deceiving since they don´t show your conversion rates. How much of your social media actually develop in sales? How many potential customers can one post get you? KPIs will answer these questions by tracking and analyzing your data. This will help you understand what’s working and what’s not.

Your Business Needs a Social Media Marketing Strategy

As entrepreneurs, we know that starting a marketing plan can be super time and resource-consuming, we have been there and understand your struggles, so we have a team of experts ready to help you build your social media and marketing strategy.

We have all the tools you need, from a powerful podcast to a structured content strategy to grow your business. Get started today for free! Book a FREE strategy call and start marketing your business for actual results!

How to Use Emotional Marketing: Why People Buy

Posted on March 23, 2023May 19, 2023 by Matt Tompkins

Emotional Marketing: Facts vs Feelings

Today we will learn how to use emotional marketing because feelings are what consumers base decisions on – not facts. The Midwest Mindset will help you understands why people buy and ensure that your product and services are the ones that customers purchase.

The answer to these questions might be much more straightforward than you think: human emotions.

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Emotional Marketing: Why Do Your Customers Buy From You?

Read The Full Transcript

If you learn to use human emotion to your advantage, you’ve already won because this is the fuel that drives our decision making

In this episode of Midwest Mindset (The Omaha Podcast), we delve into the intricate world of consumer psychology to help you understand why people buy and how to craft the perfect marketing message that appeals to human emotions.

But first things first: We’ll explore the three main problems and pillars you should tackle when marketing your product or services: the external, internal, and philosophical problems that customers face when deciding on a purchase and how you can connect with their feelings.

The External Problem

First comes the external problem: the facts. This problem refers to the need or issues a customer faces that your product or service will solve.

For example, your ideal customer needs a car as a necessary form of transportation to get from place to place. His external need is transportation. If you are a car dealership, you need to solve this external problem, but you must appeal to more than just the external problem to influence his purchasing decision.

Even if you have the perfect car for this client and the facts are right before him, you must understand that the external problem is what the customer needs to be solved, but it is not what they base their purchasing decisions on. To understand why people buy, you must solve the external problem but focus your marketing efforts on the internal problem.

The Internal Problem

This problem concerns how something makes a person feel or what they desire. In our car dealership example, the customer knows that the car will fix the problem, but he may want to feel more comfortable, more luxurious, or have some extra space when needed.

In the end, he won’t make the purchase that satisfies his needs, but the one that will meet his desires and his internal problems will ultimately make him feel better.

It is only when a product, service, or brand truly understands and connects with the customer’s emotions that it can create a strong, lasting emotional connection with its target audience. This connection will propel buyers toward making a purchase.

Emotional Marketing: Facts V.S. Feelings

Before jumping into the last problem, we want to focus on the difference between external and internal problems and why both are necessary to do great marketing.

Ever wonder why we often buy things we don’t need or why certain brands resonate with us even though their products might not be the best on the market? The answer lies in the delicate balance between facts and feelings

There are psychological aspects that drive consumer behavior; this is known as emotional marketing. Customers will buy what they need, but also what connects with their emotions and makes them feel something. That is why we need to understand our customer’s wants and desires to craft a compelling marketing message.

The Philosophical Problem

This is the idea of being part of something bigger than oneself and how a purchase contributes to the greater good.

In this day and age, consumers are leaning more toward socially responsible and ethical companies. Think of the Starbucks Foundation and how they invested in programs that strengthen coffee communities or how Toms gave an extra pair for each of your purchases to people in need.

Customers will make choices that reflect their values. By showing how your product or service contributes to the greater good, such as being environmentally friendly or supporting a social cause, you position your brand as an extension of your customer’s values, making it easy for your product to be purchased.

By mastering these three problems and giving each a solution, you have the perfect marketing foundation to start selling your product or service. Use this solution to tailor to your customer’s desires, emotions, and needs.

By doing this, you will make them feel like they are part of something better, that they are building a community. And that will not only generate revenue but will ensure loyal customers in the long run.

Do You Feel Like Your Marketing Isn’t Working?

You have the basics of your marketing strategy, you have mastered the answer of the 3 basic questions, what’s the next step? How do you resonate deeply and connect with your customers?

Podcasts are the new way to reach your marketing goals. With the one on one shows, people feel more connected and closer to the brands. This is the perfect space for business owners to create a bond with potential leads.

Book a FREE Strategy Call With Two Brothers Creative today!

Don’t Make These Website Mistakes

Posted on March 23, 2023May 19, 2023 by Matt Tompkins

Don’t Make These Website Mistakes

Are you making website mistakes that are hurting your business? Many businesses make common website mistakes that can adversely impact their growth. How do we make a website if we don’t know what to do or how to do it?

In this Midwest Mindset Podcast (The Omaha Podcast) episode, we are joined by web design expert and marketer Chad Dodd of Klar, Inc.

Are Website Mistakes Hurting Your Business?

Read The Full Transcript

Unfortunately, for many small businesses, the answer is yes. Today, we’ll learn what makes a good website vs. a bad website and the simple things that you can do with your website to become more visible and gain more revenue.

Website Mistakes: What Type of Website Do You Need?

Before creating or changing your website, you need to define its purpose. Choosing which type of website your business actually needs is what will help you define the design, functionality, and features of your website.

Many businesses jump in without having a clear version of their website goals which is a costly mistake. We recommend choosing from these three types of websites to define what will become your digital storefront.

A Sales Website

A sales website is designed to sell your products or services online. This type of website usually has a catalog of all products, their costs, benefits, complements, and an “add to cart” button. This type of website is the most straightforward type of website to generate income from.

A Brochure Website

A brochure site is like an online business card that only showcases your products or services. If your page doesn’t have or needs online sales and is to share basic information or frequently ask questions, this might be the website for you.

A Validation Website

A validation website is, simply put, to validate that you are a legitimate business. These websites will tell customers that you are open, that your business is real, and showcase working hours, dates, and how to contact you to do business together

If you’re unsure which type of website you need, talking to a professional web designer is a great place to start to gain more insight.

Website Mistakes: Do You Have An SEO Strategy?

Search Engine Optimization (SEO) is a critical component of your website’s success since it will increase your visibility, traffic, and potential sales by making your audience find you on Google. One of the biggest mistakes entrepreneurs make is to have a website without an SEO strategy.

The key to mastering SEO is to write valuable and innovative content that is relevant to your audience. You can do it by yourself or hire services from expert strategists or SEO companies.

SEO algorithms change frequently, so you need to keep up with the latest trends and best practices to maintain your website’s game going.

Website Design is More Than ‘Looking Good’

Your website’s design is the first impression online users get from you, so make it memorable and EASY. Many businesses have had the same outdated and unappealing design for years.

A well-designed website is effortless to navigate, visually appealing, and mobile-friendly. Your website’s design should be consistent with your business brand, colors, and concept, but more than anything, it should have Users Experience (UX) as the #1 priority.

By avoiding too many graphics, confusing navigation, or outdated design elements, you can create a functional site that your customer feels comfortable with and that makes it smooth for them to get to know your business.

Website Security

How to make a secure website? Page security is an essential aspect of website maintenance. Your website should have proper security measures, such as firewalls, SSL certificates, and user authentication, to protect your website and your users’ data from cyber attacks. Without it, your website becomes vulnerable, which can lower your credibility score and impact your SEO Marketing.

Need Help With Your Website Marketing?

By ensuring your website is functional, secure, and user-friendly, you will see results in your sales and visibility.

If you are not doing web optimization already, trust the experts! By getting help from web developers, marketing agencies, podcast producers, and other specialized professionals, you will give your online presence the boost that it needs.

Book a FREE strategy call with Two Brothers today to learn how to take your business’s website to the next level.

Marketing Mistakes: Why Isn’t My Marketing Working?

Posted on March 16, 2023May 19, 2023 by Matt Tompkins

Why Isn’t My Marketing Working?

Owners of businesses big and small make marketing mistakes every day that have a very real and damaging effect on the success of their companies.

Today we will cover the three most common mistakes business owners make with their marketing, which are the three fundamental pillars of any successful marketing campaign.

Stressed employee making mistake at office startup job, using sales statistics to do data research. Disappointed woman feeling displeased with business company failure, working on laptop.

Why Isn’t My Digital Marketing Working?

As a small business owner, it’s common to make marketing mistakes while trying to grow your business; trust us, we know how it goes: you’ve invested countless hours into building and growing your brand, and you’ve poured your passion and resources into your marketing efforts, yet the results aren’t what you expected.

If you do not see the returns you anticipated, it’s likely due to one of these three common marketing mistakes. In this Midwest Mindset Episode (The Omaha Podcast), we’ll dive into the common mistakes small businesses make and help you steer your marketing in the right direction.

Get The Full Transcript

Marketing Mistake #1: Your Target Market is Too Broad

One of the most common marketing mistakes is not being specific enough in targeting your ideal customer base. Many small businesses want to appeal to everyone, thinking this will bring in more customers.

The reality is that by trying to appeal to everyone or fix everyone’s needs with your services, your marketing becomes diluted and unclear, which decreases its effectiveness.

To make your marketing efforts more impactful, find a specific audience that would benefit the most from your product or service.

Questions You Should Ask to Define Your Ideal Customer and Target Market:

What are three things that the majority of your customers have in common?
What are their needs?
What drives them?
What are their fears?
What are their pain points, and how does your business help them?

“You should describe your ideal customer with the same specific details as you would describe yourself. You wouldn’t tell someone that you are “24-60 years old, male and female, married and single, between 0 and 4 children,” would you? Give them a name, age, interests, hobbies, and any other specific detail you can include. This will narrow your focus but, ironically, this is how you reach the largest customer base.”
-Matt Tompkins, Two Brothers Creative

Marketing Mistake #2: Your Message Isn’t Clear

This goes hand in hand with the previous point. Once you have defined your target audience and know you can solve a problem for them, you need a massage that resonates deeply with them.

When your marketing message isn’t working, it’s essential to take a step back and reevaluate your approach. Businesses need to niche down their target market to their specific ideal customer. It is equally essential for you to niche down to a specific and clear message to reach them.

Let’s take a store that sells products to moms. “Moms,” in general, is still a very broad audience to connect with. So, after you’ve niched down to a specific ideal customer, i.e., ‘pregnant mothers expecting their first child,” then you can craft a message just for them.

A message about a product that would benefit first-time-pregnant moms-to-be will not resonate in the same way for moms whose children are grown and raised. They are both moms, but a different message needs to be focused on for each of them in different marketing campaigns.

Use these insights and focus your marketing message around your unique selling proposition.

Marketing Mistake #3: Choosing The Wrong Media

Now that you have your target market specified and you’ve crafted a unique message specifically for them to resonate deeply with, you must be sure to use the right form of media too get your message too them effectively.

Social Media is not a marketing strategy – Social Media is a form of media (heck, it has it in the name, right?). There are many different forms of media to choose from, so it is very important to use a medium your specific audience is actually on. Remember that social media can be deceiving. Just because a platform is popular doesn’t mean it’s the best fit for your business.

Not choosing the right channel or platform to reach your potential customers can waste time, resources, and budget.

The first step should be to research where your target audience spends time, both online and offline. Are they active on social media? Is it tik tok or IG? Do they read blogs or listen to podcasts? Knowing your audience’s habits will help you select the right platforms to communicate with them effectively.

Your Business Can’t Go Without An Affordable And Effective Marketing Strategy

The most significant mistake small businesses make is having all this information and knowing where the problems are but not creating a marketing strategy to produce actual results.

A marketing strategy or plan will help set and achieve goals, giving you a clear understanding and measuring of your marketing results.

We know many small businesses struggle with this because business owners don’t have the time, budget, or expertise to do it themselves. Our Measure My Marketing tool is free and will show you where your strengths, weaknesses, and opportunities are with your marketing.

Measure YOUR Marketing now by contacting US today! YES! Measure My Marketing!

How To Get Government Contracts

Posted on March 6, 2023May 19, 2023 by klarinc

How To Get Government Contracts

Are you a small business owner interested in landing government contracts? In this episode of The Midwest Mindset Podcast, formerly The Omaha Podcast, we feature the Nebraska Business Development Center.

The government contract process can be daunting, but the rewards can be great. In this episode, we are joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center.

They specialize in helping small businesses with government contracting and they’re here to share their expertise.

City Hall, place to scout for government contracts

Why You Want Government Contracts

Read the full transcript

Small businesses have many opportunities to land big government contracts. To help secure one of these contracts, they provide three simple steps. These steps can help you start your business on the path to success.

But first, let’s talk about why landing a government contract is a good idea.

Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments.

So, if you’re looking for a way to stabilize your business’s finances, landing a government contract is worth considering.

Step One Of Government Contracts: Register Your Business

The System for Award Management (SAM) is the Official U.S. Government system. It has combined the capabilities of CCR/FedReg, ORCA, and EPLS. SAM registration is FREE, takes less than an hour to complete, and requires that you have a DUNS number.

Step Two Of Government Contracts: Research Opportunities and Set Up Alerts

Federal Business Opportunities (FBO) is the single entry point for Federal Government procurement opportunities over $25,000. Search for keywords related to your product or service.

Set up email alerts to receive notifications when new opportunities are posted that match your criteria. You can also research upcoming contracting opportunities on USASpending.gov.

Step Three Of Government Contracts: Attend a Free Webinar or Training Event

The Nebraska Business Development Center offers free webinars and training events year-round on topics related to government contracting. Attendees will learn about the resources available to them through NBDC.

They will also learn how to use these resources to their advantage when pursuing government contracts. Upcoming events can be found on their website.

Get Help From an NBDC Consultant

The NPDC’s team of consultants has experience working with businesses of all sizes in all industries across Nebraska and beyond. “As they shared in the podcast,” “We offer individual consulting services at no cost.” “This is to help you navigate the complexities of government contracting.”

Visit our friends at the NPDC online today to learn more about their services and to schedule a consultation. Get started now!

Securing Government Contracts

Securing a contract with a governmental agency can be a beneficial source of regular income for your company. However, it can be intimidating to go through the process alone.

Luckily, resources are available to help you navigate the complexities of government contracting. So you can focus on what you do best – running your business!

Start Marketing Your Business Today

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this process daunting and overwhelming.

At Two Brothers Creative, we are ready to help you and your business grow. In every episode of the Midwest Mindset for Marketing podcast, we provide tips and techniques to market your business like a pro.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call with Two Brothers today, and let’s talk! (Link to Book a Strategy Call to be added later)

The Secret To Prospecting New Business

Posted on March 6, 2023May 19, 2023 by klarinc

The Secret To Prospecting New Business

As a small business owner, your time and money are valuable. You can’t afford to waste either one, and you probably need results fast. So how can you successfully get more sales leads? In this episode, of Midwest Mindset (A.K.A. the Omaha Podcast) Jeff Beals from Grow Omaha shares his secret for prospecting new business that actually pans out.

Jeff is an expert at helping companies find new customers and close more deals. He tells us all about it, starting with the most important thing: ¿where should I start looking for leads?

Sales team meeting for prospecting tips.

Prospecting And Identifying your ideal customer

Read the full transcript

Let’s face it: prospecting can be challenging, especially when you’re just getting started, But it doesn’t have to be that difficult! By following these simple tips from Jeff, you’ll be well on your way to generating high-quality leads that convert into paying customers.

The first step is determining who your target audience is. Start by considering their age range, gender, location, interests, and other relevant information that might help you paint a clearer picture of this potential customer base.

Look at which platforms they’re using and what content they engage with. Are they looking for funny memes or severe advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by ensuring it resonates with them.

This takes us to our next secret for a successful prospecting tactic:

Social Media

Social media is a great tool to build credibility and authority; the first thing to do is to get your social media game going. However, Viewing this as just one part of your overall marketing strategy is essential. You should not rely solely on social media for your prospecting effort.

We will discuss more in-depth the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.

This being said, traditional methods like Phone calls, face-to-face networking, email, etc., are far more effective ways to prospect new business.

Phone calls

Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.

One significant advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.

Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.

Be thoughtful with your messages.

Don’t treat people merely as business connections or possible customers; build an actual bond. Consider what you are saying if you want to make a real connection. Crafting a message that speaks to what the other party finds valuable and what they care about is critical.

Starting with something you both have in common can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience; whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response.

Follow-up

Having bonded with your potential customers, following up is essential to keep relationships and increase the chances of landing new business leads.

Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact so that they remember who you are and what you offer.

Get your prospecting game going today.

As Jeff said in this episode, “There’s no bad prospecting tool, just bad execution.” If done correctly, prospecting for new clients can be easy for small businesses looking to expand their customer base.

If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the possible reach is massive.

Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers, we have all the tools to help you grow and get new excellent leads. We know how to deal with your business with the power of podcasting done right.

If you’re still not sure where to start, book a FREE call with Two Brothers today.

How To Make A Business Plan

Posted on March 6, 2023May 19, 2023 by klarinc

How To Make A Business Plan

Whether you’re just starting out or you’ve been in business for years, you need a business plan. This will help you set realistic goals and have a clear direction. A well-crafted plan is also essential for getting loans and investments from banks and other financial institutions.

This time in Midwest Mindset (or The Omaha Podcast) we are joined by Tony Schultz from The Nebraska Business Development Center.

Tony and his team give free mentoring to make a perfect and well-structured business plan. These are his pro tips.

Business plan key elements

Read the full transcript

A business plan is a document that outlines your goals, strategies, and objectives. It also contains financial projections.

Now that we’ve discussed the importance of a business plan let’s talk about how to create one. Many different elements should be included in a business plan. Here are some of the most important

Company Description

This section should describe your company in detail, not only what products or services you offer, but what problem in the market you are trying to solve

Without a clear vision of the market and what solution you bring, your business won’t have a strong enough foundation. This is the first thing lenders will want to see.

Target Market

Who is your customer persona? What needs does your target audience have that you can address with your products or services?

Be as specific as possible, and define an age range, gender, preferences, etc. The more information you get, the easier it is for your business plan to take form.

Competitive Analysis of the business plan

What are your peers doing? What are their strengths and weaknesses? What are their expenses and earnings for the year looking like?

This might sound not very easy, but having this information will help your business plan to be realistic and in tune with the market you are competing at,

This kind of analysis may seem intimidating; luckily, we have free help from the Nebraska Business Development Center.

They will help you to analyze your competitor and the market, to set realistic expectations, and provide the proper formats for your business plan.

Write and review your business plan.

Once you have identified all the essential elements, write down your business plan. This will help you stay organized and on track with your business goals.

The ideal length of your plan should be between 7-10 pages, and it must only include relevant information to protect your business. Don’t waste space with the creative processes; banks will be interested in numbers and facts.

Once you have your business plan ready, review it at least once a year. This plan doesn’t tell only the banks and investors where you are going; it also means you what you need and how to adapt. So read it often and make changes if necessary.

Start Marketing Your Business Today

Now that you know all about business plans, the next step it’s to start marketing and growing your business.

Podcasts are a powerful tool for marketing and visibility for your business. We know that having the time and resources in hand seems almost impossible with all the other tasks of a business owner.

At Two Brothers Creative, we have a video podcast marketing system ready to help you generate those new customers you’re looking for and help you achieve your business plan goals.

Book a FREE strategy call with Two Brothers today.

Authenticity in Business: Being Yourself Matters

Posted on March 6, 2023February 5, 2024 by klarinc

Authenticity in Business: The Magic of Being Yourself

Every small business wishes to eventually become an empire, but not all of them succeed. Why? They try to be something they’re not, they lack authenticity and customers can see right through it. What if the key to success was simply being true to yourself and your story?

In this episode of Midwest Mindset (A.K.A the Omaha podcast) Mike Tyler from the Todd n’ Tyler Radio Empire shares with us the importance of Authenticity and how this helps your business longevity and growth.

Why is Authenticity Important?

Being authentic sets you apart from the competition and allows customers to connect with your brand on a deeper level. This will build trust between you and your customers, which is necessary for a successful business.

Read the full transcript.

But how exactly will being authentic will help me grow my business? Why does it matter?

When people recognize something special about a product or service, they are more likely to purchase it because it resonates with them somehow.

Authenticity Builds Loyalty

People don’t want to learn just about your business; they want to know who you are and who they are buying from. Humans desire emotional connection.

This way, when they choose you as their go-to provider for whatever product or service you offer, they know their money is going towards something or someone that has to mean for them. That’s how you build loyalty.

Sure, the experience and quality of your services matter, but that feeling or proximity makes the difference. They believe in your brand.

So how do I make people believe in me? How do I show them that I am an authentic person or brand?

How Can You Cultivate Authenticity?

Like MikeTaylerr said, “We’ve shared a lot of our personal life over the years and sometimes too much. I admit that… But that makes you more human.“

Your content reflects how you and your brand are, so it should always be genuine, honest, and human-centered to make meaningful connections with customers. By sharing what you care about, you become authentic.

Don’t be something you are not:

Don’t try to be something that you are not. If you focus on becoming like other, more successful businesses, you will lose your essence.

Trust your instinct

your brand will benefit from having a personality; people will recognize it and want to do business with you. However, if this personality constantly changes, they will go somewhere else.

Trust your instinct. This is the best way to stay true to your brand personality. Turn down opportunities that you don’t feel right or don’t fit your brand. Be faithful to your story.

Stand out from the rest:

Use your uniqueness as an advantage; how you are and what you believe can become a personality trait for your brand, and people love that. They will remember things you say, phrases you often use, or silly expressions that accompany your brand.

All this will make you stand out from the rest of your competition.

Market your business and build an authentic brand identity NOW

We know that as a business owner, taking the time to market your services and show that you are genuine can be difficult between all the busy work, and that is why we are here to help you.

At Two Brothers Creative, we have the resources and tools to help you market your business with the power of podcasting. You can be our next get on the Midwest Mindset for Marketing podcast.

Podcasts can be a great way to show your business’s authenticity and personality. BTalking on a show makes it easier for potential customers and new leads to know how you are and see your brand identity.

Book a FREE strategy call with Two Brothers today, and let’s talk!