Content Marketing: The Way to Success in the Digital Age

Posted on May 4, 2023May 6, 2023 by Julia Genoves

Content Marketing is Everything For Success in the Digital Age

In today’s digital age, content marketing is more important than ever. With so much information at our fingertips, it can be difficult for businesses to stand out.

Content marketing is a process used to attract and retain a specific audience.

Content marketing involves creating and distributing valuable, relevant, and consistent content. Ultimately, it aims to drive profitable customer action.

What Are Your Content Marketing Goals?

Your digital marketing goals should be specific, measurable, achievable, relevant, and time-bound like increasing website traffic by 10% in the next six months. Another specific goal could be to generate 100 new leads per month.

When setting your marketing goals, it is very important to only compare your results to yourself. Don’t compare your success to the marketing efforts of big companies or even your local competitors because neither are accurate measurements for your success.

Start with a baseline for one quarter and then set goals to increase from there. All success is relative, and you should only focus on what you’re doing and where you’re succeeding.

When done correctly, content marketing can help businesses achieve several goals, including:

Increase brand awareness
Generate leads
Drive traffic to your website
Boost sales
Improve customer loyalty

How to Set and Measure Your Marketing Goals

Once you know your goals, you need to develop a plan for how you will achieve them. This plan should include a detailed timeline of when tasks should be completed, a list of resources needed to complete the tasks, and a clear list of action items and goals that will help you measure progress.

Additionally, the plan should include a strategy for handling obstacles and setbacks and a way to track your progress so that you can adjust your plan as needed. Every individual marketing campaign needs to have three components: Tarket Market, Message, and Media. Who is your target customer, what is your message for them, and how will your message be delivered to them?

Defining Your Marketing Objectives

Content marketing objectives are the specific goals you want to achieve with your content marketing efforts. Objectives can focus on many areas, such as:

Increasing website traffic
Generating leads
Boosting sales
Increasing brand awareness
Building relationships with customers
Improving customer engagement
Establishing yourself as a thought leader in your industry
Driving conversions

Each objective should be tailored to your unique business needs and measurable, attainable, and realistic. Additionally, your content marketing objectives should fit into your overall marketing strategy and be tracked and adjusted as needed.

How to Develop a Content Marketing Strategy

The first step in developing a content marketing strategy is to define your target audience. Who are you trying to reach with your content? Once you know your target audience, you can begin creating relevant and engaging content for them. This content can be found through search engines and social media marketing.

The next step is to create a content calendar. This is a schedule of the content that you plan to create and publish each piece of content each month. Your content calendar should be based on your target audience and marketing goals.

The third step is to develop a content distribution strategy. This is a plan for getting your content in front of your target audience. There are several ways to distribute content, including social media, email marketing, and paid advertising.

The fourth step is to develop a content measurement plan. This is a way to track the results of your content marketing efforts. There are several different metrics that you can follow, such as website traffic, lead generation, and sales.

The future of content marketing is bright. Consumption of content online is increasing rapidly. Businesses that can create and distribute valuable content will gain a significant advantage over their competitors.

The Different Types of Content You Can Create

An effective content marketing strategy is tailored to your target audience and marketing goals. It should include various content formats, such as blog posts, articles, infographics, videos, and social media posts.

Maximize the reach of your content by distributing it through various channels. These channels include your website, social media platforms, and email marketing campaigns. This will help broaden the reach of your content to potential customers. You can also track how each channel performs so that you can optimize your content for future campaigns.

Additionally, distributing your content across multiple channels will help to increase brand awareness and build relationships with your customers and prospects. Don’t try to take on too many social media channels at once, though. Select only social channels that your target audience is actually spending time on.

Start with one single channel and then build from there, adding new channels one by one. It is very common for businesses to try and be “everything, everywhere, all at once” on social media and fail out of frustration because it is not realistic to manage so many channels at once.

Content marketing is essential because it creates a steady stream of leads, interest, and sales for the long term, which compliments and supports sales in ways that are crucial to elevating the success of your business.

The Core Elements of Your Content Marketing Strategy

A marketing strategy is a roadmap to success. It serves as a blueprint for your business, outlining the specific goals and objectives you wish to achieve. It also identifies your target audience, details the content you will create and distribute, and outlines a plan for measuring the success of your efforts.

Taking the time to develop a detailed marketing strategy will help ensure that your business reaches its full potential. The core elements of a digital marketing strategy include the following:

A target audience
A content calendar
A content distribution strategy
A content measurement plan

Content Is Everything

Content marketing is an essential part of any business strategy because it helps build customer relationships. By creating engaging, helpful, and interesting content tailored to your target audience, you gain their trust and establish your credibility.

Positively affecting sales, customer loyalty, and word-of-mouth marketing can result in customers being more likely to recommend your business. This recommendation can come from friends and family. Content marketing can also help to boost brand recognition and expand your reach to new audiences.

If you’re not already using content marketing, now is the time to start.

We Make Content Marketing Easy

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Become an Email Marketing Specialist: How To Make Engaging Content

Posted on May 4, 2023July 24, 2023 by Julia Genoves

Email Marketing Mastery: How To Make Engaging Content

Is it worth it to become an Email Marketing Specialist? Well, there are many ways to reach your audience, but to this day, email marketing is still one of the most effective ways to grab your target audience’s attention and drive conversions because people use email daily for personal and work-related reasons.

In this blog, we will explore some of the expert tips to create compelling email content that generates conversions and new leads and reaches your desired goals.

Become A Email Marketing Specialist_ How To Make Engaging Content

What is Email Content?

You have probably already heard about email marketing: this is the overall strategy of an email campaign; however, email content refers specifically to the inside of your mail, which contains all the text, images, and videos that you use to fill your emails.

Email content is the foundation of your email marketing strategy, and it’s what will ultimately determine whether or not your emails get opened, read, and acted upon.

With inboxes flooded daily with countless spam, it is easy for our emails to end up in the unwanted folder; that is why creating a good email content strategy that will stand out and engage your audience is essential.

So how do you write email content that converts? How do you really attract your desired audience and make them click on your mail? Here are a few tips:

1. Start With A Strong Subject Line

The subject line is the first thing your subscribers will see, so it’s important to make it attention-grabbing and relevant to your content. By crafting an irresistible subject line, you can improve your open rates, boost engagement, and drive conversions.

A poorly crafted or spammy subject line can harm your credibility, decrease open rates, and ultimately hurt your chances of converting subscribers into customers.

Avoid using all caps, exclamation points, or spammy language. Instead, focus on writing a clear and concise subject line that will make users want to open and see your email content.

2. Keep Your Email Marketing Content Short and Sweet

Like most people in the US, let alone Nebraska, your consumers are busy, so they don’t have time to read long, rambling emails. Therefore, it’s necessary to get straight to the point and ensure that your email content is easy to scan.

Make sure your content is easy to read and go over; to achieve this, you can use bullet points, numbered lists, and images to break up your text and make it more visually appealing.

A lot of crumbled-up text all together without any numbering, images, or spaces will seem unappealing, difficult to read, and confusing.

3. Use Strong Calls to Action

A Call to Action (CTA) is the action that you want your target audience to take afterward consuming your content.

For email content marketing, you’ll want to tell your reader what you want them to do; for example, if you’re promoting a product, encourage your subscribers to visit your website or make a purchase. If you’re promoting a service, invite them to schedule a consultation or sign up for a free trial.

While your email content may be informative and engaging, without a clear CTA is less likely that your audience will keep scrolling on disregard the message.

CTA TIP:

Your Call to Action should be clear, concise, and easy to follow. Avoid using generic phrases like “click here” or “learn more,” and use more action-oriented language that motivates users to take action, like “Shop now” or “Book your session.” Also, ensure that your CTA stands out visually so it’s easily identifiable in your email.

4. Personalize Your Emails.

When you personalize your emails, you’re showing your subscribers that you care about them and that you’re not just sending out mass emails.

Use their names, interests, and purchase history to personalize your content and make it more relevant to them.

People tend to trust and buy from brands and businesses that feel more personalized and connected to them. You can even go a step further and use emotional marketing to convey a feeling that will make them feel more related to your brand.

5. Track Your Email Marketing Results

The easiest thing to do will be to send a bunch of great content emails and call it a day, but in reality, it takes a bit more effort than that.

You need to make sure that your emails are working, so once you start sending out emails, it’s essential to track your results and make adjustments as needed. Use email analytics tools to track open rates, click-through rates, and other metrics. This will help you see what’s working and what’s not so you can improve your email marketing strategy moving forward.

By following these tips, you can write email content that converts and helps you achieve your marketing goals.

Email Marketing is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here! And you can get started with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Omaha Podcast Studio: Omaha Podcast Production

Posted on April 29, 2023June 8, 2023 by Matt Tompkins

Omaha Podcast Studio For Omaha Podcast Production

Omaha podcast studio showcases success, quality, and value, essential for a successful podcast, which is why you need the best Omaha podcast production to achieve this.

Podcasting is the most affordable and effective marketing tool for your overall marketing strategy. It can help you reach new customers, build brand awareness, and deliver quality content.

Leverage your podcast for content marketing and search engine optimization to increase brand awareness.

Omaha Podcast Production

Creating a high-quality podcast can be time-consuming and expensive. Most podcasters give up and quit after seven episodes because they skip the initial podcast development process. Partnering with Omaha’s best podcast production company is how you set your podcast up for success.

The Omaha Podcast Studio is a modern facility. It produces audio and video content for small businesses in the Midwest and beyond. The Omaha Podcast studio has all the resources necessary to create a professional-grade podcast. All these resources are conveniently located in one place.

Our team of experienced producers and engineers will take care of everything from recording and editing to distribution and marketing. So you can focus on creating great content and growing your business.

Are you unsure of how to launch a podcast? Do you lack the time and resources to make a high-quality podcast? If so, Omaha Podcast Studio is the perfect solution.

The Omaha Podcast Studio

Widely regarded as Omaha’s best production studio, it is home to many successful podcasts. These include “Midwest Mindset,” “Bootstrappers,” “Blending Bourbon,” and “Driven Too Far.” Many more are produced here too.

Two Brothers Creative created a content marketing paradise for creators, business owners, and companies nationwide. Their location has multiple podcast studios ready to accommodate audio and video podcast production.

The production team has won 15 National Muse Creative Advertising Awards. They beat out national production warehouses, studios, and the biggest (and most expensive) names in podcasting and the music industry.

“Our Omaha podcast studio is equipped with top-notch audio and video equipment. Our team has the expertise to produce and edit your podcast. It will sound great and look great, and this will help you grow your business.

Content in a Box: A Marketing Superpower

Two Brothers ‘Content in a Box’ contains everything you need for a successful content marketing strategy. Stop wasting money on marketing agencies for SEO, SEM, Social Media Management, Content Creation, digital advertising, and content. “Content in a Box” provides all these services at an average of 60% less.

If you want to start or improve a podcast, Omaha Podcast Studio is the ideal spot. It offers the perfect environment for taking your podcast to the next level.

We can help you create a great podcast. This podcast will establish you as an authority in your field. It will also bring in direction lead generation.

Additionally, it will increase your visibility across social media and your website. It will engage your audience and build your brand. Furthermore, it will help you achieve your business goals.

The Benefits of The Omaha Podcast Studio

The advantages of utilizing the best podcast production studio in Omaha are many. No other podcast in this market will match the Omaha podcast studio’s high-quality audio and video capabilities. We aim to ensure that the high-quality end result accurately reflects the high quality of your business.

High-quality podcast production

We use the most up-to-date audio and video equipment, technology, and AI platforms. This ensures that your podcast has excellent sound and visuals and is fully optimized for success as audio podcast and youtube videos.

Expert podcast producers and editors

Our team of experienced professionals can help you create an engaging, informative, and entertaining podcast. A professional producer will guide you throughout the production process, from development to launch. They will provide podcast coaching, performance tips, and practical techniques and strategies to make your podcast successful.

A variety of Omaha podcast services

We offer a range of services. These services can assist you with all stages of podcast production. From research and discovery to distribution and marketing, we can help.

We respect your time because, as a business owner, you don’t have much time to spare. You may choose to be as involved as you wish. However, our system is designed only to require 30 minutes of your time per episode.

We take care of everything else so that you can focus on growing your business.

Affordable podcast production pricing

Our prices are competitive, and we offer a variety of payment plans to fit your budget. We’ll help you create a podcast to help you achieve your business goals.

Here are just a few of the benefits of working with the Omaha Podcast Studio:

We have the latest audio and video equipment in our studio. Your podcast will have high-quality production, so you can trust that it will sound great.
Our production team is an expert on all things podcasting and video production.
We have years of experience in podcasting.
You can trust us to produce your podcast to the highest standards.
Distribution and marketing: We’ll distribute your podcast to all the major platforms and help you promote it to your target audience.

How the Omaha Podcast Studio Can Help Your Business

If you’re looking for a way to improve your business, consider using a podcast studio to produce your podcast. It’s a great way to reach a wider audience, build brand awareness, and generate more leads and sales.

There are many benefits to using a podcast studio to produce your business podcast:

Increased brand awareness: Podcasts are a great way to reach a wider audience and build brand awareness. People listening to your podcast will learn more about your business and what you offer.
Improved SEO: Podcasts can help improve your website’s SEO. When people search for keywords related to your business, podcast episodes may appear in the search results.
More leads and sales: Podcasts can help you generate more leads and sales. People who listen to your podcast may be interested in learning more about your products or services.
Opportunities to create new customer relationships: End each episode with a call to action. Ask your audience to join you in this new community you’ve cultivated, which will help boost engagement.
Increased customer loyalty: Podcasts can help you build customer loyalty. People who listen to your podcast will become more familiar with you and your business. This strengthens their connection to you and your brand.

Contact the Omaha Podcast Studio Today

The Omaha Podcast Studio is the perfect place to produce your business podcast. We have the experience, expertise, and equipment to help you create a high-quality podcast to reach your target audience. Contact us today to learn more about our services.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. We are here to help you with your podcasting and content marketing. You can start with a free marketing audit report we will review.

At Two Brothers, we believe every business deserves affordable and effective marketing. We offer free weekly marketing resources on our Midwest Mindset podcast and professional coaching and consulting services.

Video Podcasts: The Benefits for Businesses in Omaha

Posted on April 26, 2023April 27, 2023 by klarinc

The Benefits Of Video Podcasts For Businesses in Omaha

With inflation taking a swing at large and small businesses, many business owners are looking for new and creative ways to market their businesses. If your marketing mainly consisted of posting on social media up until now, you have more effective options.

If you already run a marketing strategy that takes a multipronged approach, your Omaha business can find itself without a lot of options. One area that most businesses haven’t taken advantage of yet is a video podcast.

If you’re not clear about what a video podcast is or its benefits, keep reading for a quick look at video podcasting and what it can do for you.

Matt and Ben from Two Brothers Creative recording an episode for video podcasts.

What Is a Video Podcast?

When most people hear the term podcast, they almost automatically think of the pure audio productions they hear through primary audio streaming services or dedicated podcast apps. These audio podcasts typically cover a specific topic or, in the case of narrative podcasts, tell a story through a series of episodes.

A video podcast takes the same basic approach; it simply makes use of a different medium.

Rather than strictly audio podcast production, video podcasts marry that audio with video.

There are a handful of approaches to this.

Static Image Recording

Static image recording is a bit of a misnomer, but it gets the basic idea across. You essentially take the audio from a traditional recording and import it into video production software.

Then, you use a single, static image as the visual for the video. The same image shows for the entire duration of the video.

In-Studio Recording

For those with the space or access to a professional recording studio, you set up a video camera in the recording space. You conduct and record the episode as you always would, but with the video camera running.

Then, you can splice together the higher-quality audio recording with the video from the camera.

Remote Recording

One of the more common approaches for capturing podcast videos is remote recording. Again, you conduct and record that audio as you usually would. For the video element, you can employ video conferencing software that includes a recording option.

Any or all of these approaches can work for your Omaha video podcast.

Starting a Video Podcast

Starting a video podcast isn’t substantially different from starting a traditional podcast. It begins by choosing a general topic. For businesses, it’s typically something closely related to either the specific company or industry.

For example, an accountant could start a personal taxes podcast or a business taxes podcast. Once you zero in on the topic you want to cover, you must decide on a format.

While there are a lot of different podcast formats out there, most business podcasts will take one of the following formats:

Interview
Solo
Co-host/Conversational

Remember that while you can stick with just one of these formats, you can mix things up by having someone on to interview with a typically solo podcast.

Video Podcasting Gear

If you choose to launch a video podcast, there is some essential gear that you’ll need. The most common equipment includes:

USB condenser microphone
Pop filter
Decent computer
Video recorder
Tripod

There is a lot of other gear that you may want at some point, but those are the bare minimum essentials. You’ll also need some audio and video editing software.

Gearing up and learning how to use that gear is often a steeper learning curve than many people want to deal with. In those cases, outsourcing your video podcast production is often best.

With those video podcasted essentials out of the way, let’s dig into the benefits that video podcasting can bring you.

Branding

Video podcasting is an excellent branding opportunity for you. For one, it lets you get the name of your business out there regularly. It also enables you to work on the logo of your company.

It’s also an excellent opportunity to demonstrate your core brand values. For example, let’s say that you’ve built your brand around friendliness. Your podcast should lean into that value by treating guests with much cordiality.

Returning to the accounting business example above, you might embrace professionalism as a core value if you focus on business taxes and accounting. In that case, you’d want to uphold professional standards on your podcast. For example, you’d probably avoid folksy sayings or foul language.

Expanded Reach

Another critical benefit of video podcasting is expanding your reach and building a bigger audience. While it might not be a significant consideration initially, developing a big enough audience on YouTube can turn the platform into a revenue stream for you.

Videos or just video clips are also very versatile. You can post them everywhere on social media, whether Facebook, TikTok, Instagram, or even Twitter.

Your video podcast is often a source of ready-made content that can reduce the burden of creating all-new content for multiple social media profiles.

Let’s say that you had a fascinating interview on your podcast. The odds are good that you can pull anywhere from 10 to 30 clips from that video. That’s a lot of easy posts for your social media profiles.

SEO

Any business conducting marketing online these days, meaning just about 100 percent of them, must consider search engine marketing. In particular, you must think about SEO for Google, which controls over 90 percent of the search engine market share and effectively writes the rules of SEO.

While it’s probably an oversimplification to say that Google’s algorithms love video, it’s not much of one. Creating a multimedia podcasting strategy that includes video will generally net you better results regarding page rank results.

Of course, this works best when you create an overall marketing strategy. For example, when picking your particular podcast episode topics, you’ll want them to align or dovetail with other marketing content like blog post topics.

Videos often see higher levels of engagement on social media platforms as well. After all, how often do people you know to share a video over a link to something like a blog post? How often have you shared videos?

Build Trust

Building trust with your audience or customer base isn’t an overnight thing, but video can help with that—human beings like seeing other human beings’ faces. True or not, many believe they can evaluate someone else’s character by watching their faces.

How often have you heard people say, “I need to look them in the eye.” That’s just a variation on the theme of wanting to see someone’s face when they, for example, claim the kind of business they run.

Video podcasting also lets people see you interacting with other human beings. If you seem genuinely interested and empathetic toward someone else, it’ll make you seem like someone that most people want to do business with at some point.

If nothing else, you can tip the scale in your direction by letting people see you carrying out your podcasting.

Enhanced Nuance

If you took a speech class or communication class somewhere along the line, you probably heard that a lot of communication is nonverbal communication. Upwards of 80 percent of what we communicate may happen non-verbally.

While a very expressive voice can overcome some of that gap, it can’t overcome all of it. That means that your average, audio-only podcast loses the majority of meaning that the host and any guests might convey.

Let’s say you use many big hand gestures when you talk, even when you speak in the studio. Capturing all of that on video lets your audience interpret your meanings far more clearly and accurately than simply hearing you talk about something.

The video also lets your audience see the facial expressions of everyone involved. While practiced hosts and interviewers will often develop good control over their expressions, that’s generally less true about guests on a podcast.

An excellent facial expression can add layers of nuance to someone’s statements.

A Video Podcast for Your Business

The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this daunting and overwhelming.

We are ready to help you no matter how big or small your needs may be. From tips and techniques to equipment recommendations, editing, production, coaching and development, we are here to help – whether you hire us or not.

Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.

Book a FREE strategy call today, and let’s talk!

How To Build an Online Presence For Your Local Business

Posted on April 26, 2023May 2, 2023 by Matt Tompkins

Here’s How You Can Build an Online Presence For Your Business

As a business owner, I understand the pressure that comes with marketing. Today I’ll share some of the strategies we’ve used to build an online presence for local businesses in Nebraska and beyond our fair state.

I believe that every business deserves marketing that is affordable and effective. That’s why I founded Two Brothers Creative. Over the past 18 years, my brother and I have made it our mission to help businesses get the affordable and effective marketing they deserve.

Why Building an Online Presence Matters

In today’s digital age, potential customers search online for products and services before making a decision.

A strong online presence helps increase your visibility and attract more customers. Here’s how you can start building an online presence and grow your small business.

Claim Your Google My Business Listing

One of the first steps is to claim your Google My Business listing.

This free tool allows you to share essential business information with potential customers, like your location, hours, and phone number. It also helps improve your search engine optimization (SEO) and makes it easier for customers to find you online.

Create a User-Friendly Website

A high-quality website is crucial for any business.

It’s the first place people go to learn about your offerings. Make sure your website is easy to navigate, mobile-friendly, and contains relevant information. Don’t forget to pay attention to SEO by using keywords related to your products or services.

Build Your Social Media Presence

Creating social media accounts is another essential marketing strategy.

Platforms like Facebook, Instagram, and Twitter help you engage with customers and showcase your brand’s personality.

Share updates, promotions, and even behind-the-scenes content to connect with your audience on a personal level.

Grow Your Email List

Email marketing is still one of the most effective ways to reach customers.

Start building an email list by offering incentives, like discounts or exclusive content, in exchange for signing up. You can also send regular newsletters to keep subscribers informed and engaged with your business.

Leverage Local Partnerships

Partner with other local businesses to strengthen your online presence.

Share each other’s content, collaborate on promotions, or co-host events. By working together, you can expand your reach and introduce your business to new audiences.

Engage in Content Marketing

High-quality content marketing helps establish your business as an authority in your field.

Write informative articles, create engaging videos, or host webinars to share your expertise. Guest posts on other reputable websites can boost your online presence and attract more potential customers.

Harness the Power of Podcasting

Podcasting is a fantastic way to connect with your audience and share your expertise. By creating a podcast, you can provide valuable content while giving your local business a unique voice in the community.

Why Podcasting Matters to Build an Online Presence

Podcasts are becoming increasingly popular, with millions of listeners tuning in daily.

They offer a convenient way for people to consume content while commuting, working out, or doing chores. By starting a podcast, you can tap into this growing audience and strengthen your online presence.

Story Time: A Podcasting Success Story

We worked with a local gym owner who wanted to build an online presence and engage with potential customers.

They started a podcast about fitness tips, nutrition advice, and interviewing local athletes—including a rather talkative parrot who managed to complete a 5k. I’m serious.

The podcast quickly gained traction and attracted new members to the gym, some of whom admitted to joining just to see if the parrot would make a guest appearance.

By adding a podcast with a touch of humor to their marketing strategies, they were able to reach a wider audience and establish their gym as an authority (and a fun place) in the fitness world.

Invest in Search Engine Optimization (SEO)

SEO helps your website rank higher in search results, making it easier for customers to find you.

Optimize your website with relevant keywords, quality content, and a solid linking strategy. Remember, SEO is an ongoing process that requires constant adjustments and monitoring.

Story Time: Build an Online Presence and Finding a Muffin Mascot

When we started working with a local bakery, they had a small social media following and no website. Their claim to fame? A unique blueberry muffin recipe that was the talk of the town.

However, their digital presence was as tiny as the bakery’s secret ingredient: mini chocolate chips!

We helped them create a user-friendly website, set up their Google My Business listing, and grow their social media accounts.

To generate buzz, we decided to have a little fun and create a mascot for the bakery: “Chip,” the lovable blueberry-chocolate-chip muffin.

Chip’s adventures were documented on social media, from saving the day as a dessert superhero to attending local events. The bakery’s followers couldn’t get enough of Chip’s antics, and the hashtag #WheresChip became a local sensation.

Within a few months, their online presence had significantly improved, and they saw a noticeable increase in foot traffic and sales. The bakery even started selling Chip-themed merchandise, turning their tiny secret ingredient into a big success story.

Build an Online Presence: Take Action Today

Taking the necessary steps to establish your online presence and promote your business is only the beginning. There are always inspirations, innovations, trends, and changes to be aware of.

As you continue on your journey, it’s important to remain creative, ambitious, and courageous; if done right, these actions can expand your reach exponentially.

It’s easy to get overwhelmed while striving towards successful business endeavors; however, understanding the realities of time investments and working around them can ensure that you stay on the right path.

Don’t wait any longer! Take action today and make progress toward achieving your business goals.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.

Podcast Marketing Strategy: How To Grow Your Audience

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcast Marketing: How To Grow Your Audience

Are you looking for ways to get more people to listen to your show? Then you probably need a Podcast Marketing Strategy.

After I first started my podcast journey, I realized that growing an audience wasn’t as easy as I thought. I made countless mistakes, and it took me a while to learn the ropes.

That’s why I decided to write this blog post, to share my knowledge and experience with fellow podcasters and help you avoid the same pitfalls I encountered.

Let’s take a look at some powerful podcast marketing strategies that will help level up your listenership game.

The Foundation: Know Your Target Audience

Before diving into any marketing strategies, it’s essential to have a clear understanding of your target audience.

Who are they? What are their interests? Why would they listen to your podcast?

To better understand your audience, consider creating listener personas.

Listener personas are fictional representations of your ideal listeners, including demographics, interests, and preferences. By focusing on these personas, you’ll be able to tailor your podcast and marketing efforts to their needs, increasing the chances of attracting and retaining loyal listeners.

Your Podcast’s Home: Create a Website for Your Podcast

Having a website for your podcast is crucial for several reasons.

First, it gives your podcast a central hub where listeners can find all your episodes, show notes, and additional resources.

Second, it helps with Search Engine Optimization (SEO), making it easier for potential listeners to discover your podcast when they search for relevant topics online.

When creating your website, make sure it is user-friendly and visually appealing. Include an easy-to-use media player for streaming your episodes, and make sure your show notes are well-organized and easily accessible.

Additionally, integrate an email signup form to collect subscribers for future updates and marketing campaigns.

Optimizing Your Podcast Marketing: SEO and Episode Titles

One of the most overlooked aspects of podcast marketing is optimizing your podcast for search engines.

To improve your podcast SEO, start by crafting descriptive and engaging episode titles. This will not only help listeners understand what your episodes are about, but it will also make it more likely for your podcast to appear in relevant search results.

In addition to optimizing your episode titles, include relevant keywords in your show notes and website content. Be careful not to overdo it, as search engines may penalize you for keyword stuffing.

Focus on naturally integrating keywords into your content to improve discoverability without sacrificing readability.

Promote Your Podcast on Social Media Platforms

Social media is a great way to connect with your target audience and promote your podcast.

Share your episodes across various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. Tailor your promotional content to each platform’s specific audience and format to maximize engagement.

When sharing your podcast on social media, don’t just post a link and call it a day. Instead, include captivating captions, images, and teasers that entice people to click and listen. Engage with your followers by responding to comments and questions, and encourage them to share your content with their networks.

Remember that consistency is key. Develop a social media posting schedule and stick to it to keep your audience engaged and informed about your latest episodes.

The Power of Collaboration for Podcast Marketing: Guest Appearances

Collaborating with other podcasters or influencers in your niche can significantly expand your reach and grow your audience.

Guest appearances on other podcasts and inviting guests on your show can introduce you to new listeners who might be interested in your content.

When reaching out to potential guests or hosts, be genuine and explain how your collaboration can benefit both parties. Make sure to research and select guests who are relevant to your target audience and bring value to your listeners.

Once the episode goes live, promote it across your social media channels and encourage your guest to do the same. This cross-promotion exposes your podcast to a new listener segment.

Get Your Podcast Listed on Podcast Apps

To make it easy for potential listeners to find your podcast, ensure it’s listed on popular podcast apps, such as Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Each app has its submission process and requirements, so make sure to follow their guidelines for a smooth listing experience.

Being listed on these platforms increases your podcast’s visibility and accessibility, as many podcast listeners rely on these apps for content discovery. Regularly check your podcast listings and update them as needed to keep your information accurate and up to date.

Leverage Your Show Notes for Promotion and Engagement

Show notes are a valuable resource for both listeners and search engines. Well-crafted show notes can improve your podcast’s SEO, help listeners easily navigate your content, and provide additional value by sharing links, resources, and key takeaways.

To make the most of your show notes, follow these best practices:

Write a brief summary of the episode that highlights the main points.
Include timestamps for key moments or topics discussed in the episode.
Add relevant links to resources, tools, or references mentioned in the episode.
Use bullet points, subheadings, and short paragraphs to make your show notes easy to skim and read.
Integrate your target keywords naturally within the show notes.

By providing informative and well-structured show notes, you’ll offer your listeners added value and improve your podcast’s online discoverability.

Engage Your Listeners and Encourage Reviews

Building a loyal and engaged audience is essential for growing your podcast.

Encourage your listeners to leave reviews on podcast platforms, as this helps boost your podcast’s rankings and increases the chances of new listeners discovering your content.

In addition to asking for reviews, create opportunities for listener engagement by encouraging them to submit questions, share feedback, or participate in discussions on your social media channels or podcast website. By fostering a sense of community, you’ll strengthen your relationship with your audience and keep them coming back for more.

My Personal Success Story: Building My Podcast Marketing Strategy

I remember when my podcast (Midwest Mindset) was struggling to gain traction. The hours of creative work, the bursting ideas, and the conversations—it felt like it was going nowhere because I didn´t have an effective marketing strategy in place.

But by implementing these podcast marketing strategies steps, I was able to steadily grow my audience and turn my passion project into a thriving community.

One particular success story stands out:

I collaborated with a well-known influencer in my niche, and our combined promotional efforts resulted in a significant spike in my listener base.

So, fellow podcasters, take it from someone who’s been there: with a little patience and persistence, you can grow your podcast audience and make your mark in the podcasting world.

Monitor Your Progress: Analyze and Optimize Your Podcast Marketing

As you implement these podcast marketing strategies, it’s essential to track your progress and analyze the results. Use analytics tools like Google Analytics, podcast hosting platform insights, and social media analytics to monitor your podcast’s growth and engagement.

Keep an eye on key metrics such as:

Number of listens and downloads
Listener demographics and geographic data
Website traffic and visitor behavior
Social media engagement and growth
Listener reviews and ratings

By evaluating these metrics, you can identify what’s working and what needs improvement.

Continuously optimize your marketing efforts based on this data to ensure that you’re making the most of your resources and effectively growing your podcast.

Experiment with Different Marketing Channels

While the strategies outlined in this blog post are tried and true, it’s essential to stay open to new marketing opportunities and channels. As the podcasting landscape evolves, new platforms and promotional techniques may emerge that can help you reach a broader audience.

Don’t be afraid to experiment with different marketing channels and tactics, such as:

Paid advertising on social media platforms or podcast directories
Content marketing through guest blogging, video content, or infographics
Networking at podcast conferences or industry events
Collaborating with non-profit organizations or brands that align with your podcast’s values

By staying curious and adaptable, you’ll be better equipped to capitalize on new opportunities and maintain your podcast’s growth momentum.

Final Thoughts: Start Your Own Podcast Marketing Strategy

Growing a podcast audience requires patience, dedication, and strategic marketing efforts. As someone who has walked this path before, I can attest that the journey is filled with challenges and learning experiences. But with the right mindset and the strategies outlined in this blog post, you’ll be well on your way to podcast success.

Remember to always stay true to your passion and your audience. Focus on creating valuable, engaging content and promoting it effectively using the tactics discussed here. And most importantly, don’t be afraid to ask for help, learn from your mistakes, and grow along the way.

So, fellow podcasters, it’s time to take your show to the next level with a Podcast Marketing Strategy. Need some help? We are here to answer all of your podcast-related questions.

Podcast: Why Your Marketing Company Needs One Now

Posted on April 26, 2023 by Julia Genoves

Why Your Marketing Company Needs a Podcast Now

As a marketing professional, you want to cultivate an audience that’s engaged with your brand and loves your content. And one of the smartest ways to do that is by creating a podcast.

By embracing podcasting as part of your marketing strategy, you can connect directly with listeners in a deep conversation.

Whether you’re looking to drive lead generation or build relationships with potential customers, there are endless possibilities for using podcasts as part of your personalized approach to marketing.

Why-Your-Marketing-Company-Needs-a-Podcast-Now.

Build Brand Awareness with Podcasts

When I first discovered podcasts, I was hooked. I mean, HOOKED. I listened to them on my daily commute, during workouts, and even while cooking dinner.

As a marketing dude, it didn’t take long for me to put one and one together and realize the massive potential of podcasting for marketing companies and for our clients; for example, podcasts are a great way to build brand awareness.

When you create high-quality, engaging content, it reaches a wide range of podcast listeners. These listeners can become potential customers, helping your marketing efforts hit the target audience.

I remember when I first started our marketing podcast, the Midwest Mindset, I was amazed at how quickly I gained a loyal following. It felt incredible knowing that people were excited to tune in and learn from my experiences.

The Benefits of Podcasting

Podcasts offer all sorts of unique benefits. For one, they allow for deeper connections with their audience. Listening to someone’s voice creates a sense of intimacy that’s hard to replicate in other media.

Moreover, podcasts are easily consumed on the go, making them accessible to busy people. I’ve had listeners tell me they look forward to their commute just to catch the latest podcast episode. This accessibility helps you reach a wider audience and increase conversion rates.

Getting Started with Podcast Hosting

Starting a marketing podcast may seem daunting, but it’s easier than you think. All you need is a good idea, some basic recording equipment, and a podcast hosting platform.

The podcast hosting service will store your episodes and make them available to listeners through various platforms, like Apple Podcasts and Spotify.

In my early days of podcasting, I was nervous about getting everything right. But once I got the hang of it, I saw how valuable it was for my marketing efforts.

Create Content that Resonates

To create content that truly resonates with your audience, focus on providing valuable information and engaging storytelling. Share personal anecdotes and insights to humanize your brand and strengthen connections with your listeners.

A memorable moment for me was when I shared the story of my first marketing campaign failure. I was amazed at the feedback I received – listeners appreciated my honesty and vulnerability, which made them feel more connected to me and my brand.

The Power of Podcast Ads

Podcast ads are an effective marketing tool that can boost conversion rates. Since podcasts offer a captive audience, ads within a podcast episode can generate high engagement. Plus, listeners are more likely to trust ads from a host they admire.

In my own podcast, I’ve found that including ads for products or services, I genuinely believe in creates an authentic experience for my audience and leads to better results.

Leveraging Social Media Channels

Don’t forget to promote your podcast through your social media channels. Share episode snippets, quotes, and behind-the-scenes content to pique your audience’s interest and encourage them to tune in. This can help you reach a larger audience and create more potential customers.

I’ve used social media to build anticipation for upcoming episodes and found it to be a powerful marketing tool.

Start Your Podcast Now

Podcasts are here to stay, and if you position yourself correctly now, you can witness long-term success for your business by reaching a whole new level of marketing potential.

So, take it from someone who’s been there, dive into the world of podcasting, and watch your marketing success soar.

As a marketing guy, I can’t stress enough the importance of podcasting for marketing companies. Today, podcasts are an essential part of any digital marketing strategy.

There’s still so much potential to be explored, and with the right talent, technology, data, and creative flair, you could take podcasting to heights never seen before.

So why wait any longer? Get started today on your podcast journey, and make sure that your business is at the forefront of the industry.

Content Marketing: Unlocking the Secret to Business Growth

Posted on April 3, 2023April 20, 2023 by Matt Tompkins

Content Marketing: The Secret to Business Growth

Content Marketing is where creativity and quality meet and, when used within an effective marketing strategy, are vital components of any business today.

The MUSE Creative Advertising Awards recognizes creativity in advertising and marketing, and Two Brothers Creative is proud to have taken home 15 awards in just two short years.

Awards are always an honor to win, but our true reward is creating compelling content marketing for local businesses – which is why we do (and love) what we do!

Content Marketing Helps Local Businesses Thrive

Innovative and creative solutions are the foundation for marketing any business. A good content marketing strategy comes from a strong creative process combined with the right marketing formula and structure for today’s search engine algorithm world.

Today we’ll share how our approach to content marketing can help you grow your business!

What are the MUSE Creative Awards?

Two Brothers Creative Celebrate the muse creative awards

The MUSE Creative Advertising Awards Program is an initiative created in 2015 to provide a platform for creative professionals worldwide to showcase their innovative work. Through this competition, artists, designers, and other creative individuals can compete in various categories, like podcasts, music and promotional video, budgets below $3000, and much more.

At Two Brothers Creative, we are thrilled to have won four awards at this 2023 MUSE Creative Awards and 15 total awards in just 2 short years! These awards show how vital content creation and content marketing are for your business.

With an innovative video, a podcast, or a little humor, you are telling a story, reaching and connecting your audience, and showcasing what your product or service is about. Resonating deeply and building trust with your audience, your target market, your ideal listener only comes through a perfectly crafted message. Having the right formula with the best creativity equals successful content marketing for your business

Platinum Winner For Best Music Video: King of Flames

Beating out national production studios is no small feat, especially on a fraction of their multi-million dollar budgets. This year’s platinum winner for best music video features the video for King of Flames, the finale in a series of music videos produced for The Alan King Project, created by Alan King.

Matt Tompkins said about the project, “Alan King came to us with an incredible vision and commitment to the creative process. We don’t produce many music videos, but this project felt like the perfect collaboration because it can be rare for an artist to believe in the production process and stay true to their overall vision like Alan King did with King of Flames. Alan is an Omaha legend in the music scene and has sold albums worldwide. We are proud to have partnered with an artist who believed in our creative process just as much as we respected his.”

Gold Winner Best Promotional Video: Big Dock Energy

This hilarious video for Valey Marine won gold for “Budget below $3000” and silver for “Promotional video.” Creativity is not only about pretty graphics and beautiful music or paints; it can also be about clever and funny ways to convey your message.

Valley Marine is a luxury boat dealership located just outside of Omaha, Nebraska. Valley Marine came to Two Brothers Creative in 2022 looking for marketing they could trust.

Owner Andy Winkler says, “We were truly overwhelmed with our marketing and needed a team we could trust to help grow our family business. Now we actually enjoy marketing our business while producing results that are growing this 30+ year family business to levels. For the first time, we feel proud of our marketing.”

Watch The Video For Big Dock Energy

Winner Best Podcast: Midwest Mindset (The Omaha Podcast)

Gold award-winner for best podcast 2023 is an episode of The Omaha Podcast (now Midwest Mindset) featuring Mike Tyler from the Todd n’ Tyler Radio Empire. A good podcast must sound top-notch with quality production value, but, most importantly, a podcast must resonate deeply with the audience.

Mike Tyler has worked in radio for four decades and has co-hosted Todd n’ Tyler with Todd Brandt as the number-one-rated morning show in Omaha, Nebraska, for most of those years. Todd n’ Tyler dominated the radio ratings in Omaha, Nebraska, by sticking to a simple strategy: Be authentic.

Authenticity is a word tossed around frequently today concerning the content, but it is rarely genuine authenticity. In this episode of Midwest Mindset (formerly The Omaha Podcast), Mike Tyler and Matt Tompkins share how businesses can tap into their genuine authenticity for success.

The Omaha Podcast wins Gold for Best podcast

You can also watch the previous 2022 gold winner I’m Everywhere Music Video.

11 Muse Creative Awards Won in 2021 and 2022

We are proud to have won 11 awards between 2021 and 2022, and perhaps one of the best examples of effective content marketing is this winner for Omaha-based law firm, Hightower Reff Law. Silver winner of the 2022 promotional video category; Hightower Reff video it´s a clear example that Any business, product, or service can have a unique and compelling promotional video.

When promoting your business, a well-produced piece of compelling content can make all the difference. But how do you make it unique and creative? It’s all in the editing, script, and direction. By dominating these elements, your promotional content will stand out and make a lasting impression on your audience.

Turn Your Business Into A Content Marketing Award Winner!

Two Brothers Creative was a 9-time winner at the 2022 awards and a 2-time winner in 2021 in collaboration with 316 Strategy Group. These prizes are for promotional videos made for our client’s projects to promote their music, products, or services.

A big part of your marketing strategy should be quality content. The power of content marketing and content creation for social media, websites, and podcasts is crucial in today’s digital world. Now more than ever, your business needs great original content to be discovered by and connect with, your target market and ideal customers.

Creativity is about passion, collaboration, and the freedom to experiment. At Two Brothers Creative, we work with businesses to understand their unique needs and create visually stunning, engaging content that communicates their message effectively. Winning these awards represents our team’s passion, creativity, dedication, and hard work.

Want to make your content marketing reach your audience and produce results? Let’s get started today with a FREE strategy call!

Top Omaha Podcasts To Listen To Now

Posted on March 20, 2023May 2, 2023 by Matt Tompkins

The Top 10 Omaha Podcasts To Listen To Now

Explore a variety of Omaha podcasts that cater to your interests, from politics and entertainment to local business, food, and sports.

Podcasting has exploded worldwide with more than 2.4 million active podcasts, making it challenging to find the next best podcast to binge.

Here are our top 10 picks for the best Omaha podcasts to help you discover your new favorite podcast.

Omaha in the background with podcast audio waves in the front.

Midwest Mindset (The Omaha Podcast)

The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes Omaha, Nebraska, unique. It also defined the success of Two Brothers Creative, a nationally-known podcast production and marketing brand, producing some of the most listened-to Omaha podcasts.

The Omaha Podcast was the title of this podcast for its first season, focused on helping local businesses grow. Still, after an ‘a-ha’ moment, The Omaha Podcast evolved into The Midwest Mindset for Marketing.

Listen to The Midwest Mindset Podcast

Host Matt Tompkins says: “We believe every business deserves affordable and effective marketing. The Midwest Mindset is what we carry forward with this podcast to help businesses with what we’re passionate about – marketing.”

Matt Tompkins and his guests reveal useful tools, techniques, and easy marketing strategies that the big agencies don’t want you to know. They also share a big secret – you can do all of your marketing on your own!

Omaha Podcasts: Grow Omaha

Jeff Beals and Trenton Magid host this Omaha podcast and radio show that focuses on the positive aspects of the Omaha business community. They cover the business and commercial real estate market, which intersects with every other city element, standing above other business-focused Omaha podcasts.

The podcast highlights the thriving and vibrant aspects of Omaha, including jobs, residential areas, apartments, and nonprofits.

Listen to Grow Omaha podcasts

Jeff Beals is a renowned sales expert, coach, author, and international speaker passionate about helping businesses with sales. Jeff Beals and Trenton Magid have hosted Grow Omaha on the radio every Saturday on 1110 KFAB as one of the longest-running radio programs in Omaha’s broadcasting history.

Grow Omaha can still be heard Saturday mornings on the radio but is now also available as a highly recommended podcast on Grow Omaha’s website.

Bootstrappers for Entrepreneurs

This podcast is for entrepreneurs who want to grow their businesses with virtual assistants. Gwenn and Jeremy Aspen, industry leaders, host each episode, offering practical solutions to real challenges faced by business owners.

Jeremy and Gwenn Aspen have been managing remote teams with highly skilled virtual assistants for more than a decade. Most recently, their company Anequim was named the 6th fastest growing private company in the state of Nebraska and the 612th nationwide in the Inc. 5000 list.

Listen to Bootstrapper for Entrepreneurs

The reason for their success? Helping business owners and entrepreneurs with real problems they face. These are the common problems that, unfortunately, drive more than half of all companies out of business in their first five years.

Bootstrappers is a must-listen-to podcast for business owners looking to scale and grow their company fast. Of all the Omaha podcasts focused on business growth, not many feature the proven success, talent, and genuine yearning to help other entrepreneurs as Bootstrappers, hosted by Gwenn and Jeremy Aspen of Anequim.

Omaha Podcasts: North Omaha Podcast

Adam Fletcher Sasse, a North Omaha historian, shares the captivating history of his home city in this Omaha podcast. Each episode covers people, places, and events that have contributed to making Omaha remarkable.

Listen to this Omaha podcast to explore various topics that shaped the city we know today.

Listen to North Omaha Podcast

Omaha Talks Podcast

The Omaha Talks podcast features engaging conversations with locals to shed light on cultural and societal happenings in Omaha. They discuss topics such as small businesses, local artists, and more.

If you’re curious about Omaha’s origins, give this podcast a listen.

Listen to Omaha Talks Podcast

Omaha Podcasts: Lady Lawyer League

Tracy Hightower-Henne and Susan Reff of Hightower Reff Law in Omaha host a podcast to empower women to navigate legal complexities. They discuss various issues affecting women’s lives, with insights and advice on family law, employment law, and more.

A team of attorneys joins them to guide listeners through life’s challenges.

Listen to the Lady Lawyer League Podcast

The Schick and Nick Show

Listen to The Schick and Nick Show

The Schick and Nick Show is a weekly podcast by Matt Schick and Nick Bahe. They combine sports and humor, building on their Omaha sports radio show from 2009 to 2012.

They engage their listeners with banter and cover various sports topics, entertaining die-hard fans or anyone seeking a laugh.

Omaha Podcasts: Restaurant Hoppen

Dan Hoppen’s podcast connects food enthusiasts with local chefs, bridging the gap between creators and consumers. Whether new to Omaha’s culinary world or a seasoned foodie, Dan offers a behind-the-scenes look at the city’s restaurants.

Join him to learn about the creativity, passion, and hard work that goes into each meal.

Listen to Restaurant Hoppen Podcast

Faturday Omaha

The Faturday Omaha podcast originated from three friends – Sam, Dave, and TJ – who bonded over food during their Faturday lunches. In 2018, they launched the podcast, which now airs on 91.5 FM in Omaha.

They share food insights, ratings, and interviews with restaurant staff to guide listeners to great places to eat.

Listen to Faturday Omaha Podcast

Omaha Podcasts: The Let It Fly Show

The Let It Fly Show is a sports podcast that brings listeners never-before-heard stories, exclusive content, special guest appearances, and deep conversations that cover all sports in Nebraska. Hosted by Mike’l Severe and Josh Jones, the show offers a unique perspective on all sports topics, from the latest game highlights to behind-the-scenes stories that have never been shared.

Listeners can tune in every week as the hosts dive deep into the world of sports and bring the latest news, analysis, and interviews with some of the biggest names in the game.

Listen to The Let It Fly Show

The Top 10 Omaha Podcasts to Listen to

These Ten Omaha podcasts offer a personalized and convenient way to learn, stay informed, and be entertained.

And the best part? They provide a sense of local community and connection through our shared interests, creating opportunities for meaningful discussions while learning from local experts and influencers.

Start Your Podcast Now!

The team at Two Brothers Creative is ready to help you take your podcast from cool idea to published podcast producing results for your business. You have a story to tell and podcasting is an unparalleled way to connect with people and build trust.

With Omaha’s premiere Podcast Production studio, Two Brothers’ turnkey video podcast marketing system will leverage your podcast to meet all of your small business marketing needs. It’s time to make marketing fun again and hosting your own podcast is the most affordable and effective marketing tool available today.

Schedule a free strategy call with Matt and Ben Tompkins today! We’ll give you a report on your website and review marketing opportunities for your business whether you hire us or not. We live by the Midwest Mindset, helping others without expecting anything in return.