How to Build a Digital Marketing Strategy 2023

Posted on May 13, 2023June 6, 2023 by Julia Genoves

Winning Digital Marketing Strategy for the New Era

As the digital marketing landscape continues to evolve, it’s vital for businesses to be able to stay on top of the changing trends, have a digital marketing strategy, and understand how best to take advantage of them.

Effective digital marketing strategies are essential for both large multinationals and small start-ups alike, enabling companies to drive increased customer engagement and brand visibility.

In this blog, I´ll share my experiences and help you build a digital marketing strategy that works for you.

Two Brothers Creative's Omaha Podcast Studio with Jeff Koterba

My Path to Digital Marketing

However, building a successful digital marketing strategy can seem overwhelming – there is so much potential available that choosing where and how to invest time and money effectively can be daunting.

I’ve been through the ups and downs of building a business from scratch. I’ve faced challenges, made mistakes, and learned a ton along the way.

Let me tell you a story about my first business venture.

I started my own company in Omaha, Nebraska, with big dreams and high hopes. However, reality struck soon enough, and I came to the harsh realization that a great product alone wasn’t sufficient.

To truly thrive, I needed to spread the word, generate buzz, and make my presence known in the market. It quickly became apparent that I needed something more to propel my business forward.

That’s when I discovered the power of digital marketing. It was a game-changer! So, buckle up and get ready to learn how to build a digital marketing strategy that drives results.

Understanding Digital Marketing

Before diving in, let’s clarify what digital marketing is.

In simple terms, it’s promoting your product or service using online channels, like search engines, email marketing, and social media platforms.

The goal is to increase brand awareness, drive traffic to your website, and charm your target audience online, turning them into loyal customers and ambassadors.

Identify Your Business Goal

But to increase brand awareness, just making content for the sake of it isn’t enough; even before doing our research and thinking like our target audience, we first need to identify clear en measurable objectives.

First things first: you need to set a clear business goal.

Ask yourself, “What do I want to achieve with my digital marketing campaign?”

It could be anything from increasing sales to growing your email list or improving customer engagement.

Be specific and make it measurable. For example, my initial goal was to increase website traffic by 50% within six months.

Know Your Ideal Customer

Now that you have a goal in mind, it’s time to understand your target audience.

Who’s your ideal customer? What are their demographics, interests, and pain points?

Creating a detailed buyer persona helps you tailor your digital strategies to resonate with them. When I started, I spent hours researching my target market, and it was worth every minute.

By diving deep into the world of my potential customers, I uncovered invaluable insights about their demographics, preferences, pain points, and aspirations.

As a result, my marketing efforts became more effective, driving higher engagement, conversions, and, ultimately, customer loyalty.

Choose the Right Digital Marketing Channels

Not all digital channels are created equal.

Some may work wonders for your business, while others might fall flat. So, how do you choose the right ones?

Start by assessing your target audience’s online habits. Are they active on social media platforms like Facebook or Instagram?

Do they prefer email newsletters, podcasts or engaging blog posts? What types of content do they consume (such as articles, videos, or podcasts)? The time of day they’re most active online, and even the specific keywords they use when searching for information

Experiment with different channels and track their performance to find the best fit.

In essence, decoding your target audience’s online habits is like having a roadmap to their hearts and minds, guiding you toward more effective and engaging content marketing strategies.

Search Engine Optimized SEO: Make Google Your Friend

Let’s face it: we all rely on search engines like Google to find information.

That’s why it’s essential to make your website search engine optimized (SEO). By using relevant keywords, meta descriptions and producing high-quality content, you’ll increase your site’s visibility and attract more organic traffic.

Trust me, investing in SEO pays off in the long run.

Digital Marketing: Engaging Content

A key component of any digital marketing campaign is creating valuable content that speaks to your ideal customer.

Blog posts are a great way to showcase your expertise, address your audience’s needs, and establish trust.

I remember when I started writing blog posts, I was nervous. But as I continued, I found my voice and saw how my audience connected with my content.

Aim to write informative, engaging, and shareable blog posts that keep readers coming back for more.

Email Marketing: Connect Directly With Your Audience

Don’t underestimate the power of email marketing.

It allows you to connect with your audience on a more personal level and keep them updated on your latest offers, news, and content.

Building an email list was one of the best decisions I made in my business journey. Start by offering valuable resources or exclusive deals in exchange for their email addresses.

Remember to send regular, relevant, and engaging emails to keep your subscribers interested.

Social Media Platforms: Building a Community

Social media is an incredible tool to reach your target audience and create a loyal community around your brand.

Choose the platforms where your ideal customer spends most of their time and start sharing valuable, engaging content that resonates with them. Be consistent, interact with your followers, and use eye-catching visuals.

It took me some time to get the hang of it, but once I did, my social media presence started to grow, and so did my business.

Landing Page: Your First Impression

In the world of digital marketing, first impressions are everything. When potential customers click on your ads or links, they’re transported to a designated page on your website known as a landing page. This crucial touchpoint serves as your virtual storefront, greeting visitors and setting the tone for their entire experience with your brand.

It’s crucial to make a great first impression and encourage them to take action, whether it’s signing up for your newsletter or purchasing your product. A well-designed landing page with a clear call-to-action (CTA) can significantly increase your conversion rates.

Use eye-catching images or videos that showcase your product, demonstrate its value, or evoke an emotional response from your audience. Remember, a picture is worth a thousand words.

By investing time and effort in creating an impactful landing page that leaves a lasting first impression, you can significantly increase your conversion rates and drive business growth.

Paid Advertising: Boost Your Reach

While organic growth is fantastic, sometimes you need to give your digital marketing efforts a little push.

Paid advertising, such as Google Ads and social media ads, can help you reach a broader audience, target specific demographics, and achieve your business goals faster.

I remember when I first tried paid advertising, I was skeptical. But after tweaking my ad targeting and budget, I saw a significant increase in website traffic and sales.

Leverage Word-of-Mouth Digital Marketing

Earned media is any publicity or brand exposure you gain through organic means, like customer reviews, mentions in online publications, or social media shares.

It’s valuable because it shows that your audience trusts and values your product or service. Encourage customers to leave reviews, share their experiences on social media, or write testimonials.

When my business started getting positive reviews, it was a real confidence booster and helped attract more potential customers.

Monitor and Analyze Your Results

Measuring your digital marketing campaign’s performance is essential to understand what works and what doesn’t.

Keep track of your website traffic, conversion rates, social media engagement, and other key performance indicators (KPIs) to make data-driven decisions. Adjust your strategies as needed and remember that digital marketing is an ongoing process.

When I first started analyzing my results, I was surprised by some of the insights I gained, and it helped me improve my overall strategy.

Collaborate With Your Marketing Team

If you have a marketing team, involve them in the planning and execution of your digital marketing campaign.

Each team member brings unique skills and perspectives that can contribute to the overall success of your strategy.

was initially hesitant to delegate tasks and relinquish control. However, as soon as I took the leap of faith and started trusting my team’s capabilities, I witnessed a remarkable transformation in our marketing efforts. Their creativity, innovative ideas, and specialized skills propelled our campaigns to new heights, resulting in increased engagement, conversions, and overall business growth.

So, don’t be afraid to embrace collaboration and empower your marketing team to contribute their unique insights and abilities.

Stay Updated on Digital Marketing Trends

The digital marketing landscape is constantly evolving, and it’s essential to stay updated on the latest trends and best practices.

Subscribe to industry newsletters, attend webinars, and follow marketing influencers to keep your knowledge fresh.

I make it a point to dedicate some time each week to learning something new about digital marketing, and it’s been incredibly helpful in staying ahead of the curve.

Final Thoughts

Remember, success doesn’t happen overnight. Stay consistent, learn from your mistakes, and keep experimenting with new ideas.

I believe in you! Now go out there and create a digital marketing strategy that’ll take your business to new heights.

Good luck, and feel free to reach out if you have any questions or need advice. I’m always here to help.

Digital Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of digital marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced digital marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Book a Free Strategy Call

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Start taking your digital marketing to the next level by booking a strategy call with us today.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.

The B2B Content Marketing Strategy for 2024

Posted on May 9, 2023February 5, 2024 by Julia Genoves

Why You Need a B2B Content Marketing Strategy

If you are a business that works for other companies looking to start a winning marketing plan, then a B2B Content marketing strategy is right for you. There is a wild difference between selling to another business and individual consumers.

While Business to Consumer (B2C) marketing is aimed at individuals, business-to-business (B2B) content marketing focuses on connecting with other companies to build relationships and drive conversions.

What is a B2B Content Marketing Strategy

B2B Content Marketing: Why Is It Different?

A Business to Business Marketing content strategy must be carefully crafted to reach the right audience, engage them with compelling stories and business-related topics, and create a lasting impression leading to long-term partnerships. With the right plan, you can effectively target other businesses effectively.

As mentioned before, B2B content marketing involves creating content for a specific industry and user, such as key decision-makers in companies. On the other hand, B2C content marketing focuses on creating content for consumers to gain their trust and loyalty.

For this reason, B2B content often appeals to the logic of potential customers, while B2C content appeals more to emotions.

You can tell the difference between B2B and B2C content in the tone and style of the messaging. B2B content is typically more professional and factual, emphasizing logic, data, and information to help the buyer make an informed decision.

B2C content, on the other hand, is often more emotional and persuasive, focusing on creating a personal connection between the brand and the consumer. B2C businesses use storytelling, humor, and other tactics to engage with their target audience and build brand loyalty.

B2B content is typically longer and more detailed, as buyers require more information to make a decision. B2B often uses case studies, webinars, and other longer-form content to educate and inform its target audience. B2C content tends to be shorter and more visually engaging, focusing on catching the consumer’s attention quickly and delivering the message in an entertaining way.

Steps To Build a Successful B2B Content Marketing Strategy

Know Your Audience

First, it is essential to understand who your target audience is to create content that resonates with them.

Once you know your business’ audience; make sure you understand their needs and concerns to create appropriate and relevant content tailored to their business needs.

Networking

Relationship building and networking are essential for a successful B2B marketing strategy. By building relationships with potential companies, businesses can gain insights into their needs, wants, and motivations.

Networking at industry events or expositions is part of relationship building as it allows companies to connect directly with their target audience. Additionally, networking helps build trust between companies by providing an avenue for honest dialogue and feedback.

Furthermore, networks are a way to access new leads and referral opportunities that may not have been previously available with just an online dialogue.

Optimize Your Existing Content for Your B2B Content Marketing Strategy

Optimizing your existing content for B2B marketing can be a great way to increase visibility and engagement without putting in extra effort.

When optimizing your existing content, it’s essential to use specific keywords, not only for SEO purposes but also to ensure that the content resonates with the business audience.

Try to use language specific to the industry you are targeting, as this will build credibility with potential customers. Additionally, adding data-driven insights can better personalize your existing content.

Repurposing and updating old content from time to time will guarantee that your topics are relevant and being discussed.

The Best B2B Content Marketing Strategy Platform: Linkedin

Linkedin is one of the best platforms for B2B marketing. It provides users with features explicitly tailored to B2B, such as targeting and retargeting tools, lead generation capabilities, and advanced analytics.

With its expansive network of professionals and industry-specific groups, Linkedin offers businesses the opportunity to connect with their target audiences efficiently and effectively.

Additionally, businesses can take advantage of other features like advertising campaigns, content promotion, and sponsored events to further boost their visibility.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all. If you need help with your B2B Content Marketing efforts, we are here for you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Get started for free today.

Powerful Call to Action: How To Create One That Converts

Posted on May 9, 2023May 13, 2023 by Julia Genoves

How To Create a Persuasive and Powerful Call to Action

Are you wondering why your posts, blogs, and overall content strategy aren´t giving the desired results? Maybe you´re missing a persuasive and powerful Call to Action to boost your content marketing.

As business owners and content strategies, we are so busy with our products, visuals, and sales that we tend to overlook the power that words can bring to our business.

Today we dive deep into how a simple and short Call to Action can make all the difference in how your content is perceived and acted upon.

What is a Call to Action?

You probably recall scrolling on Tik Tok or watching YouTube and seeing your favorite content creator saying something along the lines of “Subscribe for more content” or “Don´t forget to like this video.”

These are examples of a Call to Action — a simple and short request, usually placed at the end of the content to act or interact in some way.

In other words, a Call To Action (CTA) in marketing is a phrase or sentence that encourages a potential customer to take a specific action. Typically, this is done with the intention of driving sales or generating leads.

A Call To Action is a crucial element of marketing, and it needs to align with your campaign’s goal; if you don´t have a Call to Action, then your marketing strategy isn’t complete.

The Different Types of Powerful Call To Action

How do I choose and write a CTA? First, you´ll need to understand that CTAs are highly versatile and can take many forms, depending on your marketing objective. To choose the best one for your business, you’ll need one that targets the action you want your lead to take.

Also, it´s important to note that CTAs aren´t just a short clip at the end of a video; they can also be written down in a piece of content, in the description of the post or show notes, it can even be at the end of a blog article, a newspaper, or at the end of a video game.

CTAs can be in any format as long as words are involved; that is the magic of them, and that’s why there are many different types of Calls to Action out there. But there’s no need to get overwhelmed; here are a few of the most popular, effective, and powerful ones.

Buy Now CTA

Buy Now is often used in e-commerce marketing campaigns where the objective is to increase sales. This type of CTA is usually placed on a product page or email. It creates a sense of urgency that encourages the potential customer to purchase the product immediately.

Sign In CTA

This Call to Action is used in lead generation campaigns where the objective is to collect customer information such as email addresses or phone numbers. This type of CTA can be used on a landing page or in email and offers customers something of value in exchange for their information, such as a free trial or a discount code.

Learn More CTA

“Learn more” or “Want to learn more” is often used in content marketing campaigns where the objective is to educate potential customers about a product or service. This type of CTA can be placed on a blog post or on a landing page and encourages potential customers to get more information about the product or service.

Subscribe CTA

One of the most popular out there: this one is used in pretty much everything, but in email marketing campaigns or social media where the objective is to build a subscriber list is particularly useful. This type of CTA can be placed on a website or in an email and offers potential customers the opportunity to receive regular updates and news about the product or service.

Download for free CTA

Any useful freebie is a powerful CTA; similarly, the objective is to encourage the audience to learn more about a product or service but also to offer valuable information to the user to create a trust bond and let them get a preview of your work. We strongly believe that this is one of the most powerful CTAs out there.

Tips For a Powerful Call To Action

Now that you understand all the types of Calls to Action, how do you create your own? Which one is the best for your business?

Remember that a well-crafted CTA can be the difference between a potential customer taking action or moving on to something else. Here are some tips on how to create the best CTA for your business

A Powerful Call To Action Creates Urgency

A good Call to Action creates urgency in potential customers by using action-oriented language that motivates them to take immediate action; This is achieved by using words that convey a feeling of wanting to be present at the moment, or how Gen Z on tik tok will call it: FOMO (fear of missing out.)

If you want your CTA to create urgency, you can use phrases such as “Don´t miss on this opportunity,” “Jus for a limited time period,” or “Get yours now.”

Be Specific: Know Your Target Audience

When creating a Call to Action, being specific and knowing your target audience is essential.

A good CTA should be tailored to the target customer’s specific needs, interests, and wants. This means understanding what motivates them and using language that resonates with them.

For example, the CTA “learn more” or “download the PDF Now” may be more appropriate for B2B marketing, while “Subscribe Now” or “Don´t Miss On Any Video” can be used easily in Social media content for B2C marketing.

Set a Goal

A clear and measurable goal helps marketers focus on creating an effective CTA to achieve the desired outcome. If your goal is to gain subscribers, then you´ll lean toward a “subscribe now” type of CTA.

Without knowing what action you want the user to take, crafting a compelling Call to Action and tracking effective results is impossible.

Steps for Writing an Effective And Powerful Call To Action

Once you know the goal of your Call to Action and who your target audience is, you can work on writing a persuasive call to action. Remember: words are everything, so choose them carefully to make your audience actually take action on your content.

Choose an appropriate action verb and make it prominent in the message. Use verbs that convey action. Phrases like “more info here” or “pricing list” isn´t action-oriented and lack verbs. On the other hand, using verbs can change the tone of your CTA; it can be as simple as “Buy,” Subscribe,” “learn more” etc.
Craft compelling content that educates, entertains, and excites the reader. When you create quality content, your audience is more likely to act on the CTA because they already feel engaged.
Keep it concise. CTA is a form of promoting your business; you don’t want your content to feel like an ad, so limit your CTA to about 15 words. This will make it easy to read without feeling too spammy.
And lastly, try to Include an incentive if appropriate, like discounts, limited offers, special rewards, or freebies. This will boost the chances of your audience acting upon your content.

Testing Creates a Powerful Call To Action

Once you have a well-structured and targeted CTA the last step is to test different versions of your CTA and measure the results; this will improve the reach of your content marketing efforts.

Testing different CTA to see which ones are most effective is essential. This can be done through A/B testing, where two different CTAs are used simultaneously, and the results are compared to see which generates the most click through rates, leads, conversion rates, or sales.

Content is Everything. We Make it Easy.

Most business owners struggle with digital marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing content strategy and creating a powerful Call To Action, we are here for you, and you can get started with a FREE marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, we are ready to do all the work. At Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Inbound VS Outbound Marketing: Why You Need to Know the Diferennce

Posted on May 5, 2023June 12, 2023 by Julia Genoves

Inbound VS Outbound Marketing: Do You Need to Pick One?

Inbound vs. outbound marketing, what exactly is it? Feeling swamped by the overload of marketing strategies available? Wondering which one will truly push your business to new heights? Fret not; you’re not alone!

Embark with us on a deep dive into the captivating world of inbound and outbound marketing for your local business in Omaha. These two influential marketing approaches, each boasting unique strengths and weaknesses, will ultimately guide your business toward the most effective strategy tailored to your needs.

Part One: Inbound VS Outbound Marketing

Welcome to the first part of our three-part series on inbound and outbound marketing, where we’ll uncover the importance of selecting the ideal marketing strategy to ensure your business success.

We’ve crafted this series to provide you with the knowledge needed to choose the best approach and make well-informed decisions. Here’s a quick overview of our series:

In this first part, we explore the fundamental differences between inbound and outbound marketing, their goals, tactics, and how they work together for a well-rounded strategy.

Part Two: What is Inbound Marketing?

The second part focuses on inbound marketing, discussing its core principles, tactics, and best practices for creating valuable content and nurturing leads.

Part Three: What is Outbound Marketing?

Lastly, we dive into outbound marketing, exploring its various tactics and how to balance it with inbound marketing for a winning combination.

By the end of this series, you’ll have a clear understanding of both strategies and be better equipped to choose the right approach for your business goals.

Let’s get started on this insightful marketing journey.

Inbound Marketing: Attract, Engage, and Delight

It’s a pull marketing strategy, as opposed to push marketing (which we’ll talk about soon). Some key elements of inbound marketing include blog posts, social media, and search engine optimization (SEO).

The beauty of inbound marketing lies in its ability to seamlessly connect with your target audience without disrupting their daily lives. By focusing on creating and sharing valuable content tailored to their interests, you can effectively draw them towards your brand organically.

This approach is all bout trust and credibility, as potential customers appreciate the value and authenticity you provide, and they begin to see your brand as a reliable source of information.

Also, incorporating Search Engine Optimization (SEO) into your inbound marketing strategy can significantly enhance your online visibility. By optimizing your content with relevant keywords, you can improve your search engine rankings, making it easier for potential customers to discover your products or services.

I remember when I first started using inbound marketing for my business. I was hesitant at first, thinking it wouldn’t be as effective as traditional marketing tactics like spectaculars, TV ads, and more.

I´ll be the first to admit I was wrong. Really wrong. My website traffic skyrocketed, and my brand awareness reached new heights. I knew I’d found a winner.

Outbound Marketing: The Traditional Approach

Now, let’s talk about outbound marketing.

This approach involves reaching out to potential customers directly, usually through tactics like cold calling, paid search, and cold email. It’s often referred to as push marketing because you’re essentially pushing your message onto people, whether they like it or not.

One benefit of outbound marketing is that it can help you reach a wider audience and uses a variety of channels. It can also be less time-consuming for its cold and direct nature.

Outbound marketing can help you generate specific leads. When you reach out to particular potential customers, you can give them specific information about your product or service that you know they´ll need.

While outbound marketing can still be effective, it’s important to acknowledge the shift in consumer preferences.

it’s important to recognize that consumer preferences are changing. People these days are growing more and more resistant to traditional outbound marketing methods, which is why it’s essential to strike the right balance between inbound and outbound strategies.

Inbound VS Outbound Marketing: Pros and Cons

Both inbound and outbound marketing have their own unique benefits and drawbacks. Here’s a quick rundown of the main pros and cons of each:

Inbound Marketing

Pros: Builds trust: By providing valuable content, you establish credibility and foster a positive relationship with your audience.

Generates long-term results: Inbound marketing helps create a solid foundation for sustained growth, as the content you produce can continue to attract and engage audiences over time.

Increases brand awareness and allows for better targeting of specific audiences: By using targeted content that appeals to your ideal customer, you can effectively raise brand awareness and reach the right people who are genuinely interested in your products or services.

Cons: Time-consuming content creation: Crafting high-quality, valuable content can be a time-intensive process, which may require a significant investment of resources.

Results may not be immediate: Inbound marketing often takes time to gain traction, and it may be a while before you see a substantial return on your investment, especially when compared to some outbound marketing strategies.

It also requires a strong understanding of SEO and content creation.

Outbound Marketing

Pros: Can produce quick results: Outbound marketing tactics like paid advertising and direct mail can generate immediate responses, making it an attractive option for businesses looking to boost sales or visibility in a short amount of time.

Easier to measure success: With clear metrics such as click-through rates, impressions, and conversions, outbound marketing campaigns often provide quantifiable data that can help you gauge the effectiveness of your efforts and adjust your strategy accordingly.

Familiar approach for many businesses: As a traditional marketing method, outbound marketing is well-known and has been used by businesses for decades, making it a comfortable and familiar choice for many organizations. This familiarity can also make it easier to find experienced professionals who specialize in these strategies.

Cons: It can be intrusive, may lead to negative brand perception, and often requires a larger marketing budget.

One of my favorite personal stories involves a time when I decided to experiment with a mix of both inbound and outbound marketing tactics.

I launched an email campaign to reach out to potential customers directly while also creating a series of blog posts to attract organic traffic.

The result? A significant boost in my overall marketing efforts and a valuable lesson in the power of combining strategies.

Types of Content for Inbound Marketing

When it comes to inbound marketing, there’s a whole world of content possibilities. Some popular types of content include:

Blog Posts: These are great for sharing your knowledge, providing valuable information, and boosting your search engine rankings.

Social Media: Platforms like Facebook, Twitter, and Instagram allow you to engage with your audience and share your content in a more interactive way.

Videos: Whether it’s a product demo, a how-to tutorial, or a behind-the-scenes look at your business, videos are an engaging way to connect with your audience and showcase your brand’s personality.

Infographics: Visually appealing and easy to digest, infographics can convey complex information quickly and effectively.

eBooks and Whitepapers: These long-form pieces of content can help establish you as an industry expert and provide in-depth insights on specific topics.

Podcasts: Audio content is growing in popularity, and podcasts are a fantastic way to reach your audience while they’re on the go or multitasking.

Integrating Outbound Tactics with Inbound Strategies

Despite the many benefits of inbound marketing, it’s important not to discount the value of outbound tactics completely.

By thoughtfully integrating outbound methods into your overall marketing strategy, you can maximize your reach and see even better results.

For instance, consider combining paid search advertising with your organic SEO efforts to increase your visibility on search engines. Or, you could use social media advertising to promote your blog posts and other content to a wider audience.

The key here is to maintain a balance between push and pull marketing tactics, ensuring that you’re not overly aggressive or intrusive but still reaching out to potential customers in a targeted way.

Inbound VS Outbound Marketing: Persistence and Adaptation

One thing I’ve learned throughout my entrepreneurial journey is the importance of persistence and adaptation.

In the ever-changing world of marketing, it’s crucial to stay on top of the latest trends and be willing to adjust your strategies accordingly.

For example, as cold calling and cold email have become less effective over the years, I’ve shifted my focus more toward inbound marketing techniques.

However, I still use outbound tactics when appropriate and have found success in striking the right balance between the two.

I encourage you to embrace both inbound and outbound marketing, finding the perfect mix that works for your unique business needs.

And remember, the most important thing is to stay dedicated and disciplined and always be willing to learn and grow.

Final Thoughts: Inbound and Outbound Marketing Unite

Both inbound and outbound marketing have their own distinct advantages and disadvantages. By understanding the key differences between these two approaches and finding the right balance for your specific business, you can optimize your marketing efforts and ultimately achieve greater success.

Whether you’re a fan of creating engaging blog posts, harnessing the power of social media, or diving into the world of paid search and cold email, there’s a place for both inbound and outbound marketing tactics in your toolbox.

As you continue to explore the world of marketing, remember to stay adaptable, persistent, and open to new ideas. And most importantly, never stop learning and growing.

Good luck on your marketing journey!

Inbound VS Outbound Marketing: The Age of The Algorithm

Are you feeling overwhelmed by the demands of marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Book a Free Strategy Call

Start taking your content marketing to the next level by booking a strategy call with us today.

Content Marketing: The Way to Success in the Digital Age

Posted on May 4, 2023May 6, 2023 by Julia Genoves

Content Marketing is Everything For Success in the Digital Age

In today’s digital age, content marketing is more important than ever. With so much information at our fingertips, it can be difficult for businesses to stand out.

Content marketing is a process used to attract and retain a specific audience.

Content marketing involves creating and distributing valuable, relevant, and consistent content. Ultimately, it aims to drive profitable customer action.

What Are Your Content Marketing Goals?

Your digital marketing goals should be specific, measurable, achievable, relevant, and time-bound like increasing website traffic by 10% in the next six months. Another specific goal could be to generate 100 new leads per month.

When setting your marketing goals, it is very important to only compare your results to yourself. Don’t compare your success to the marketing efforts of big companies or even your local competitors because neither are accurate measurements for your success.

Start with a baseline for one quarter and then set goals to increase from there. All success is relative, and you should only focus on what you’re doing and where you’re succeeding.

When done correctly, content marketing can help businesses achieve several goals, including:

Increase brand awareness
Generate leads
Drive traffic to your website
Boost sales
Improve customer loyalty

How to Set and Measure Your Marketing Goals

Once you know your goals, you need to develop a plan for how you will achieve them. This plan should include a detailed timeline of when tasks should be completed, a list of resources needed to complete the tasks, and a clear list of action items and goals that will help you measure progress.

Additionally, the plan should include a strategy for handling obstacles and setbacks and a way to track your progress so that you can adjust your plan as needed. Every individual marketing campaign needs to have three components: Tarket Market, Message, and Media. Who is your target customer, what is your message for them, and how will your message be delivered to them?

Defining Your Marketing Objectives

Content marketing objectives are the specific goals you want to achieve with your content marketing efforts. Objectives can focus on many areas, such as:

Increasing website traffic
Generating leads
Boosting sales
Increasing brand awareness
Building relationships with customers
Improving customer engagement
Establishing yourself as a thought leader in your industry
Driving conversions

Each objective should be tailored to your unique business needs and measurable, attainable, and realistic. Additionally, your content marketing objectives should fit into your overall marketing strategy and be tracked and adjusted as needed.

How to Develop a Content Marketing Strategy

The first step in developing a content marketing strategy is to define your target audience. Who are you trying to reach with your content? Once you know your target audience, you can begin creating relevant and engaging content for them. This content can be found through search engines and social media marketing.

The next step is to create a content calendar. This is a schedule of the content that you plan to create and publish each piece of content each month. Your content calendar should be based on your target audience and marketing goals.

The third step is to develop a content distribution strategy. This is a plan for getting your content in front of your target audience. There are several ways to distribute content, including social media, email marketing, and paid advertising.

The fourth step is to develop a content measurement plan. This is a way to track the results of your content marketing efforts. There are several different metrics that you can follow, such as website traffic, lead generation, and sales.

The future of content marketing is bright. Consumption of content online is increasing rapidly. Businesses that can create and distribute valuable content will gain a significant advantage over their competitors.

The Different Types of Content You Can Create

An effective content marketing strategy is tailored to your target audience and marketing goals. It should include various content formats, such as blog posts, articles, infographics, videos, and social media posts.

Maximize the reach of your content by distributing it through various channels. These channels include your website, social media platforms, and email marketing campaigns. This will help broaden the reach of your content to potential customers. You can also track how each channel performs so that you can optimize your content for future campaigns.

Additionally, distributing your content across multiple channels will help to increase brand awareness and build relationships with your customers and prospects. Don’t try to take on too many social media channels at once, though. Select only social channels that your target audience is actually spending time on.

Start with one single channel and then build from there, adding new channels one by one. It is very common for businesses to try and be “everything, everywhere, all at once” on social media and fail out of frustration because it is not realistic to manage so many channels at once.

Content marketing is essential because it creates a steady stream of leads, interest, and sales for the long term, which compliments and supports sales in ways that are crucial to elevating the success of your business.

The Core Elements of Your Content Marketing Strategy

A marketing strategy is a roadmap to success. It serves as a blueprint for your business, outlining the specific goals and objectives you wish to achieve. It also identifies your target audience, details the content you will create and distribute, and outlines a plan for measuring the success of your efforts.

Taking the time to develop a detailed marketing strategy will help ensure that your business reaches its full potential. The core elements of a digital marketing strategy include the following:

A target audience
A content calendar
A content distribution strategy
A content measurement plan

Content Is Everything

Content marketing is an essential part of any business strategy because it helps build customer relationships. By creating engaging, helpful, and interesting content tailored to your target audience, you gain their trust and establish your credibility.

Positively affecting sales, customer loyalty, and word-of-mouth marketing can result in customers being more likely to recommend your business. This recommendation can come from friends and family. Content marketing can also help to boost brand recognition and expand your reach to new audiences.

If you’re not already using content marketing, now is the time to start.

We Make Content Marketing Easy

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Become an Email Marketing Specialist: How To Make Engaging Content

Posted on May 4, 2023July 24, 2023 by Julia Genoves

Email Marketing Mastery: How To Make Engaging Content

Is it worth it to become an Email Marketing Specialist? Well, there are many ways to reach your audience, but to this day, email marketing is still one of the most effective ways to grab your target audience’s attention and drive conversions because people use email daily for personal and work-related reasons.

In this blog, we will explore some of the expert tips to create compelling email content that generates conversions and new leads and reaches your desired goals.

Become A Email Marketing Specialist_ How To Make Engaging Content

What is Email Content?

You have probably already heard about email marketing: this is the overall strategy of an email campaign; however, email content refers specifically to the inside of your mail, which contains all the text, images, and videos that you use to fill your emails.

Email content is the foundation of your email marketing strategy, and it’s what will ultimately determine whether or not your emails get opened, read, and acted upon.

With inboxes flooded daily with countless spam, it is easy for our emails to end up in the unwanted folder; that is why creating a good email content strategy that will stand out and engage your audience is essential.

So how do you write email content that converts? How do you really attract your desired audience and make them click on your mail? Here are a few tips:

1. Start With A Strong Subject Line

The subject line is the first thing your subscribers will see, so it’s important to make it attention-grabbing and relevant to your content. By crafting an irresistible subject line, you can improve your open rates, boost engagement, and drive conversions.

A poorly crafted or spammy subject line can harm your credibility, decrease open rates, and ultimately hurt your chances of converting subscribers into customers.

Avoid using all caps, exclamation points, or spammy language. Instead, focus on writing a clear and concise subject line that will make users want to open and see your email content.

2. Keep Your Email Marketing Content Short and Sweet

Like most people in the US, let alone Nebraska, your consumers are busy, so they don’t have time to read long, rambling emails. Therefore, it’s necessary to get straight to the point and ensure that your email content is easy to scan.

Make sure your content is easy to read and go over; to achieve this, you can use bullet points, numbered lists, and images to break up your text and make it more visually appealing.

A lot of crumbled-up text all together without any numbering, images, or spaces will seem unappealing, difficult to read, and confusing.

3. Use Strong Calls to Action

A Call to Action (CTA) is the action that you want your target audience to take afterward consuming your content.

For email content marketing, you’ll want to tell your reader what you want them to do; for example, if you’re promoting a product, encourage your subscribers to visit your website or make a purchase. If you’re promoting a service, invite them to schedule a consultation or sign up for a free trial.

While your email content may be informative and engaging, without a clear CTA is less likely that your audience will keep scrolling on disregard the message.

CTA TIP:

Your Call to Action should be clear, concise, and easy to follow. Avoid using generic phrases like “click here” or “learn more,” and use more action-oriented language that motivates users to take action, like “Shop now” or “Book your session.” Also, ensure that your CTA stands out visually so it’s easily identifiable in your email.

4. Personalize Your Emails.

When you personalize your emails, you’re showing your subscribers that you care about them and that you’re not just sending out mass emails.

Use their names, interests, and purchase history to personalize your content and make it more relevant to them.

People tend to trust and buy from brands and businesses that feel more personalized and connected to them. You can even go a step further and use emotional marketing to convey a feeling that will make them feel more related to your brand.

5. Track Your Email Marketing Results

The easiest thing to do will be to send a bunch of great content emails and call it a day, but in reality, it takes a bit more effort than that.

You need to make sure that your emails are working, so once you start sending out emails, it’s essential to track your results and make adjustments as needed. Use email analytics tools to track open rates, click-through rates, and other metrics. This will help you see what’s working and what’s not so you can improve your email marketing strategy moving forward.

By following these tips, you can write email content that converts and helps you achieve your marketing goals.

Email Marketing is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here! And you can get started with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.

Video Marketing: The Expert Secrets To Success

Posted on April 25, 2023May 19, 2023 by Julia Genoves

The Expert Secrets To Video Marketing Success

Video Marketing is changing how businesses approach their online presence and is why your business should too. The truth is that Facebook and Instagram are video platforms as much as TikTok and YouTube, which is why today, video-based marketing is the most effective tool to grow your business online.

In this Midwest Mindset (The Omaha Podcast) episode, we’re joined by Walt Sanders and Michael Murphy of Omaha’s WMK Media to show you how to use video for your business success.

Why Video Marketing?

Read the full transcript

Video is now the primary way people like to consume information and the most effective way to reach a wider audience. As Matt Tompkins said: “video-based marketing is the way of the future; in fact, it is happening now.”

So, to dominate our marketing game, we should dominate video.

The Vertical Video

But how did we get here? When did video become so crucial? To answer this question, we must travel way back in time… to the rise of Snapchat. Snapchat team knew that only around 15% of users took the time to turn their phone horizontally to watch a video; that is why they went with vertical video format, as they take up more space on the user’s device, ensuring 100% of their attention.

Tiktoks, Youtube Shorts, and Reels are today’s most consumed forms of media thanks to this vertical nature. If you want your content marketing efforts to stand out, you must ALWAYS include vertical base videos to be discovered online.

Video Marketing Format

So, if vertical videos are THE way to go, can one forget all about horizontal videos? Well, the answer is no.

A good Video Marketing strategy includes both long horizontal videos and short vertical content.

Horizontal long-form videos with meaty content can educate your audience and build trust in your brand. These videos will position your business as a leader and expert in your field.

Meanwhile, short vertical videos will help spread the word about your brand far and wide, as they’re easier to share on social media platforms like YouTube, Tik Tok or Instagram. These are the type of videos that will get your audience hooked.

By combining long and short-form content, you can create a balanced approach that appeals to new potential audiences and your existing audience.

Remember: you are not making a sales pitch; you are positioning yourself as a leader in the industry with your knowledge: you are the expert.

How Often Should I Post?

The online and video marketing world is only growing with content daily, so you must post videos constantly and follow your field’s trends.

There is no point in posting once a week or three times a month. If you want your business to reach a wider audience, you need at least five video posts a week for your marketing strategy to succeed.

Make a habit of posting vertical videos once a day, Monday to Friday.

Think it is too much? The reality is that the algorithms get smarter each day, and it decides where and how many times to show your video without no one getting spammed, so don’t worry; let the algorithm do its thing and distribute your videos.

First Impression Matter In Video Content Marketing

They say love comes from the eyes, and in video content, this couldn’t be more true. First impressions matter in video content marketing, which is why the quality of your video needs to be top-notch.

Viewers are more likely to trust a professional-looking video that’s well-lit and has excellent sound and visuals, so try to invest in good-quality equipment or get help from someone that offers video service, like our friends at WMK Media

PRO TIP:
Having at least 3 distinct video styles can help people find and distinguish your brand. Trying out different styles lets you see which works best for your business, so you can focus on the ones that get the most engagement.

Tags And Thumbnails Matter

Whoever said that tag no longer matters was completely off! Tags are strategic keywords that help your content get categorized and found by online users.

So don’t forget to use tags; this way, you are telling the algorithm what your content is about so it can show it to relevant people.

Don’t tag your content with trending topics if they aren’t related to your video. This will tell your audience you are misleading and won’t help reach a wider audience.

Your title and meta description are essential, so make them match your content and include keywords.

Also, the way you title your video file matters, so use your keywords here, too; even though your viewers won’t see the file name, their algorithm will.

Thumbnail texts and images are as crucial as written-down text. Try to make your thumbnail picture illustrate your video content, use close-to-the-face shots, show emotions, and avoid using too much text.

How Long Should My Videos Be?

There is no specific answer to how long your videos should be; the length depends on the type of content you want to make. But these are WMK media and Matt’s golden rules:

The 5-second rule: you have 5 seconds to attract your viewer; in these first seconds, you need to have anchor quality content that will make your audience want to stay. Finish with a Call To Action (CTA), like subscribing to the channel, following on social media, or leaving a like.
The 5-minute rule: By creating a quick 5-minute talking-to-the-camera video with valuable insights, you’ll have enough material for a week of posts. Create short clips from your original 5-minute video to share on social media. This will engage your audience and show your expertise.

Video Marketing Strategy

When it comes to video content marketing, having a strategy is key. Taking the time to develop a 30-day plan that outlines your content will help you stay on track with your marketing goals, intent and measure your video results.

Having a strategy also gives you a constant path to follow, rather than randomly posting videos without any clear direction or purpose.

Wanting To Start A Video Marketing Strategy?

Are you looking to kickstart your content and video marketing strategy? Look no further than Two Brother Creative.

We know that running a business takes a lot of time and resources, so don’t worry about that; our team of experts has years of experience crafting engaging, visually stunning videos that will help your business grow.

Get your FREE strategy call today.

Podcast Strategy: The New Secret to Skyrocket Your Business

Posted on April 17, 2023October 4, 2023 by Julia Genoves

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record.

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast.

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so.

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms.

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines.

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes.

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities.

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest.

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us.