Omaha Content Marketing Tips: Learn From the Best

Posted on May 25, 2023June 8, 2023 by Julia Genoves

Omaha Content Marketing Tips: Case Studies

Having the right Omaha Content Marketing strategy and techniques is essential in the fast-paced world of business today. But for companies starting out, it might get frustrating to encompass everything required to build a complete online presence, like social media, webpage, blogs, and more.

We know the struggle because we have lived it firsthand, but trust us, it doesn´t have to be so complicated; it actually quite simple: it´s all about mastering the art of Content Marketing.

Why Omaha Content Marketing?

Content marketing is a powerful tool that can help businesses of all sizes in Omaha achieve their marketing goals. It’s about creating and sharing valuable content to attract new customers and build relationships to boost your online visibility.

The primary goal of content marketing isn´t just creating valuable content, but establishing trust, building brand awareness, and ultimately driving profitable customer actions.

You need content marketing because, unlike traditional advertising methods, content marketing does not focus on direct sales or promotions. Instead, it aims to provide the audience with helpful information that it´s more effective in driving sales and revenue.

At Two Brothers Creative, we have a team of experienced content marketers who can help you create and execute a content marketing strategy tailored to your specific business needs. We understand that every business is different and tailor our approach to each client’s unique goals.

We’re dedicated to getting to know all businesses inside and out. We take the time to understand your what is brand’s voice and the challenges entrepreneurs face when building an online presence.

In this blog post, we dive deep into the essence of content marketing and how to make it work for YOUR business by sharing some case studies from our clients in the Omaha area.

Through these specific and real case studies, you will understand better how content marketing can help you achieve your marketing goals without having to sell your soul and time and focus on your company’s success.

Case Study 1: Increasing Website Traffic for a Local Law Firm

One of our clients, an Omaha local law firm, was struggling to attract visitors to their website. They knew that increasing website traffic was crucial for generating leads and closing deals, but they didn’t know about content marketing and didn´t even know where to start. That’s where our team at Two Brothers Creative stepped in to help.

Our Omaha Content Marketing Approach

We began by conducting in-depth research to understand the law firm’s target audience, their pain points, and the type of content they would find valuable. Based on this insight, we developed a content marketing strategy with high-quality blogs tailored to the client’s audience.

Within just six months of implementing our content marketing strategy, the law firm experienced a remarkable 200% increase in website traffic. This surge in online visitors not only helped them generate more leads but also enabled them to close more deals.

Now the law firm has a well-established online presence, ranking its website higher on search engine result pages (SERPs) for targeted keywords. This enhanced visibility made it easier for potential clients to find and connect with the firm, ultimately leading to more business opportunities.

Case Study 2: Boosting Brand Awareness for a Nonprofit

Another one of our clients, a nonprofit organization that works all over Nebraska, faced the challenge of low brand awareness. They needed to reach a larger audience to forge more donations and attract volunteers.

Our Omaha Content Marketing Approach

We started by analyzing the nonprofit’s target audience and identifying the social media platforms where they were most active. Based on this research, we crafted a content marketing strategy that focused on creating engaging and informative social media content that would resonate with the audience and promote the organization’s mission.

Our team produced various types of content, including compelling stories about the people the nonprofit had helped, infographics highlighting the impact of their work, video marketing, and informative articles on relevant social issues. We also encouraged user-generated content by inviting followers to share their experiences and involvement with the organization.

For this particular client, Emotional Marketing was one of our strong tools. People felt compelled and moved by their work, making them remember the brand and associate it with their values and mission to help others.

In just three months, our content marketing efforts led to a significant 50% increase in the nonprofit’s social media following. This expanded reach resulted in more donations and a higher number of volunteers joining the organization’s cause.

Moreover, the engaging and informative content fostered a sense of community among the followers, encouraging them to actively participate in the organization’s events and initiatives.

Case Study 3: Generating Leads

This client is a local small business that was struggling to generate leads and convert them into sales and official clients. They needed a content marketing strategy that would attract potential customers and encourage them to take direct action.

Our team at Two Brothers Creative was brought on board to develop a solution tailored to the client’s specific needs. We began, like always, by researching the client’s target audience and the problems that the client solves with their products or services.

Our Omaha Content Marketing Approach

With this information, we crafted a content marketing strategy centered around creating lead magnets, such as ebooks and whitepapers, and implementing Call to Action (CTA).

We worked on creating informative content that addressed common questions and concerns. These lead magnets were designed to showcase the client’s expertise, provide actionable insights, and persuade potential customers to share their contact information in exchange for access to the content.

As a result of our content marketing efforts, the client experienced a significant increase in lead generation. They captured more leads than ever before, ultimately leading to more closed deals and increased sales.

The high-quality, relevant content attracted potential customers and helped establish the client as a trusted authority in their industry. This credibility played a crucial role in persuading prospects.

More Than Just Online Presence

These case studies serve as a testament to the power of content marketing in helping businesses achieve their marketing goals. However, the benefits of content marketing go beyond just improving website traffic, boosting brand awareness, and generating leads.

Trought Content Marketing businesses can improve their customer retention and loyalty; it also helps to create a reputation and authority for the brand and increases the positioning of your company as an industry expert.

But the main benefit of content marketing lies in its cost-effectiveness nature. Compared to traditional marketing methods, content marketing is often more cost-effective, delivering better results for a lower investment. It allows you to reach a larger audience without breaking the bank.

The benefits also last longer than traditional media, like a radio ad for a season or a bif spectacular that deteriorates over time. Content marketing offers long-lasting benefits, as your content can continue to attract and engage new audiences over the months and years your business stays active. This evergreen nature of content marketing ensures steady returns on your investment.

Two Brothers Creative: Content in a Box

At Two Brothers Creative, we’re not just passionate about content marketing. We’re dedicated to making it easy and accessible for businesses of all sizes. We firmly believe that every business should have the opportunity to harness the power of content marketing to achieve its marketing goals.

Unlock the full potential of marketing for your business growth.

The Omaha Content Marketing Basics Your Business Needs

Posted on May 25, 2023June 5, 2023 by Julia Genoves

Omaha Content Marketing 101 For Businesses

Omaha content marketing is essential for any business in Nebraska that wants to succeed, especially in competitive markets. By creating and sharing high-quality content, businesses can attract new customers, and build relationships.

If you’re a new business owner in Omaha, you’re probably wondering how to get started with content marketing.

In this guide, we will delve into the world of content marketing for Omaha businesses and how to create a local marketing strategy. From understanding your target audience to utilizing search engine optimization (SEO) techniques.

What is Omaha Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content Market is very specific and, most of the time, provides solutions to the audience’s problems by showcasing a helpful tip to improve a specific task. This way, the users find a very particular value in the content and tend to keep watching and even purchasing the product or service.

Why is Content Marketing Important?

As the digital landscape continues to evolve, content marketing is more important than ever and an essential component of any successful business. For Omaha entrepreneurs, understanding the importance of crafting a local marketing strategy is essential.

There are many reasons why local content marketing is important for businesses, like attracting new customers.

When you create high-quality content that solves your target audience’s problems, you’ll attract new visitors to your website and social media pages with your solutions.

Content marketing can help you build relationships with existing customers. Think about it: most Omaha citizens are already on social media and online platforms, so by providing value to your customers with your content, you’ll gain loyalty and become a “friend” of those who are already your clients. This will make them more likely to do business with you in the future.

Content Marketing also boosts your online visibility. When your content is high-quality and relevant, it will rank higher in search engine results pages (SERPs). This will help you attract more visitors to your website and increase your online visibility.

And lastly, with a specific Content Marketing strategy, you can drive profitable customer action, such as making a purchase, signing up for your email list, visiting the storefront, contacting a representative, or sending mail.

How to Create a Content Marketing Strategy for Omaha Businesses

If you’re ready to start creating content for your business, here are a few tips that will help you create a more effective and proficient local marketing strategy:

Define Your Target Audience.

Who are you trying to reach with your content? What are their needs and wants? Once you know who your target audience is, you can tailor your content to appeal to them.

Make sure to be supper painfully specific; the more specific, the better. Find what group in Nebraska can benefit from your product or service; by doing so, you will make your content more efficient.

Set Goals for Your Content Marketing

What do you want to achieve with your content marketing? Do you want to generate leads, increase website traffic, or boost brand awareness? Once you know your goals, you can create content that is designed to help you achieve them.

For example, if your goal is to drive more sales, you will create content that showcases the functionality of your product and the price and add a Call to Action driven to make a purchase.

Choose the Right Content Formats.

There are many different types of content that you can create, including blog posts, articles, infographics, videos, and social media posts. Choose the content formats that are most likely to resonate with your target audience.

If you aren´t sure what format to use or don´t find a specific one that your users specifically like, try implementing all of them in your content, and see which ones responded better and have more engagement.

Create High-Quality Content.

Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

High-quality videos are images are also more likely to rank higher and produce more results. So try to always put in extra effort when creating your content.

Promote Your Content

Once you create your content, you need to promote it so that people in Omaha can find it. You can promote your content on social media, through email, or through paid advertising. Try to focus your efforts on google my business since it will show it to more people in your area.

UGC

A good way to push your Local content marketing is by showcasing User-generated content or collaborating with local influencers and talent that can promote your business with their followers.

This is a form of marketing that seems more real; online users really appreciate authenticity and love to get a recommendation from their favorite content creators.

Rank for Your Keywords

To ensure your content reaches your target audience, it’s essential to optimize it for search engines. This is what we call: SEO in the Digital Marketing world.

Basically, Search Engine Optimization (SEO) is the practice of optimizing the specific keywords in your content to boost your traffic in search engines like Google or Bing. By focusing on the right keywords, you can increase your content’s visibility and drive more organic traffic to your website.

Here is how to do it:

Do Keyword Research

The first step to ranking for the right keywords is to do keyword research. This involves identifying the keywords that your target audience is searching for.

There are plenty of tools that you can use to do this research, like Google Keyword Planner, People Also Ask, SEMrush, or MOZ.

Optimize Your Content for Keywords

Once you know the keywords that you want to rank for, you need to optimize your content for those keywords.

Incorporate them into your content strategically. This includes placing keywords in the title, headings, meta description, URL, and throughout the body of your content. Be careful not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings.

Create High-Quality Content

The most important factor in ranking for keywords is creating high-quality content. Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

No matter how much keyword research and placement you do, if your content isn´t valuable, people will eventually click out of it.

Build Backlinks to Your Website

Including relevant internal and external links in your content can also improve your SEO ranking. Internal linking refers to linking to other pages on your website, helping search result engines understand the structure of your site and keeping users engaged. External linking, on the other hand, involves linking to reputable, authoritative websites,

Backlinks are a ranking factor in Google’s algorithm, so building backlinks to your website can help you rank higher for keywords. Trey is to use local links for businesses and reputable pages in Nebraska.

Be Patient

SEO takes time to work, and ranking for keywords isn´t immediate. Don’t expect to start ranking for the top spots overnight. Just keep creating high-quality content.

SEO is an ongoing process, and it’s essential to monitor your content’s performance regularly. Track your keyword rankings, organic traffic, and user engagement metrics to identify areas where your content can be improved or updated.

Start to Grow Your Businesses

If you are still struggling and don´t know where to start to create local content marketing for your business, don’t worry! We are here to guide you in the process and ensure your marketing efforts work!

At Two Brothers Creative, we’re not just passionate about social media. We’re dedicated to making it easy and accessible for businesses of all sizes. We believe that every business should have the opportunity to conquer the knowledge of content marketing to achieve its marketing goals.

A Guide to Omaha Social Media Marketing

Posted on May 25, 2023June 8, 2023 by Julia Genoves

How to: Omaha Social Media Marketing

How to do Omaha Social Media Marketing for your business? As social media experts based right here in the heart of Nebraska, we know firsthand how fierce the competition can get in the Nebraska market.

To truly stand apart from the crowd and make a lasting impression on social media users, it’s essential to establish a solid online presence. And one of the most effective ways to achieve this is by embracing Content marketing.

In this guide, we’ll cover everything you need to know about Social Media Marketing for Omaha businesses.

Two Brothers Creative video podcast studio in Omaha, NE

What is Omaha Social Media Marketing?

When done correctly, Social Media Marketing can help you increase brand awareness, generate leads, and boost sales. It´s just about playing your game strategically. To really dive into de right way to do this type of marketing, first, we need to understand what it is.

In a nutshell, social media marketing is the process of promoting your products or services through various social media platforms. It’s all about creating engaging content that resonates with your target audience and encourages them to interact with your brand.

There are many social media platforms available, each with its unique audience and features. Some of the most popular social media platforms include:

Facebook: Facebook has a diverse user base, with people of all ages, demographics, and interests. It’s an ideal platform for Bussines to Consumer (B2C) Marketing.

Twitter: The main objective of using Twitter is to share real-time updates, engage in conversations, and network with industry experts and potential customers

LinkedIn: LinkedIn is the professional social media to go to; it is used to establish your brand as an industry leader, share professional insights and updates, and connect with potential clients, partners, and employees. This is the perfect platform for Business to Business (B2B) marketing.

Instagram: it´s great to showcase your brand’s personality and visual identity, engaging with your audience through visually appealing content, collaborate with influencers, and promote products or services using shoppable posts and Instagram Stories.

Pinterest: share visually appealing images and infographics that inspire and inform users, drive traffic to your website or blog

YouTube: The main objective of using YouTube is to create and share engaging video content that showcases your brand’s expertise, entertains or educates your audience, and drives traffic to your website or online store

Why Omaha Social Media Marketing?

Why should you use social media for your business success? Well, it’s no secret that these platforms have become an integral part of our daily lives. They’re where we go to connect with friends, family, and, yes, even our favorite local businesses. So, if you want to reach your target audience and engage with them meaningfully, social media is the place to be.

Social media platforms are easily accessible to people across the globe, providing an opportunity for individuals to connect with others who share similar interests, beliefs, or experiences.

This instant access to a vast network of like-minded individuals fosters a strong sense of belonging and community. This is why having a social media presence can drive more focus and strong results in your marketing efforts.

But don’t worry; you don’t have to be a marketing whiz to succeed in the world of social media. With a little guidance, some creativity, and a dash of persistence, you’ll soon see your business making waves in the Omaha community and beyond.

The Importance of Omaha Social Media Marketing

Social media marketing holds immense value for businesses today, and there are numerous reasons why it’s become such an essential component of a successful marketing strategy. Let’s take a closer look at some of the benefits.

Real Connection with Your Target Audience

Social media platforms allow you to connect with your target audience on a personal level. This is a great way to build relationships and trust with your customers.

By sharing relevant content, responding to comments, and participating in conversations, you craft meaningful relationships which translate into brand loyalty.

Generate Leads

Social media is a great way to generate leads for your business. By creating valuable content and engaging with your audience, you can encourage people to sign up for your email list or contact you for more information.

Driving Sales and Revenue

Social media can be a powerful tool for driving sales. By promoting your products or services on social media, you can reach a wider audience and increase your chances of making a sale.

Social media allows you to monitor what people are saying about your brand and gather trustworthy feedback, so you can better suit your massage to what your audience needs and want.

How to Create Effective Social Media Content

The key to creating effective social media content is to create content that is valuable, relevant, and engaging. Your content should be something that your target audience will find interesting and useful. It should also be consistent with your brand identity and tone.

Here are a few of our essential tips for creating effective Social Media content that converts and stays with your audience for a long time

Use visuals

In the age of information overload, capturing the attention of your audience has become increasingly challenging. Visual content is more likely to be viewed and shared by users compared to text-only content.

People are more likely to engage with content that includes visuals, such as images, videos, and infographics. It makes it more dynamic and fun to watch, which also means it´s more easy to remember.

Be consistent

Consistency is your best friend. Post new content on a regular basis. Try to make it a habit and secure specific days of the week to post. This will help you keep your audience engaged and coming back for more.

Having a consistent end regular schedule will also tell the social media platforms that you are an active user, especially if you engage with your audience in the comments, and will push your content further.

Incorporate UGC

User-generated content (UGC) is any type of content that is created and published by users of a website, service, or platform. This can include text, images, videos, audio, and more. When users see other people’s positive experiences with a product or service, they are more likely to trust that company.

It´s also a great way to have a content repertoire without investing a lot of time and resources in actually making it.

Social Media Analytics.

Social media analytics tools are a must when reviewing your content performance. Analytics can help you track the reach of your social media campaigns and see what’s working and what’s not.

This information will help you create necessary changes to improve your marketing strategy when needed.

How to Measure Your Social Media Marketing Efforts

As we just discussed, It’s important to track the results of your social media marketing efforts. There are a number of different social media analytics tools available that can help you track your results.

You will need to find the one that works best for you and give you the most valuable information for your business. Here are Some of the most popular social media analytics tools that we like to use

Google Analytics Google Analytics is a comprehensive web analytics tool that helps you track and analyze your website’s performance. It provides insights into user behavior, traffic sources, page views, bounce rate, conversion rate, and more.

Facebook Insights Facebook Insights is the native analytics platform for Facebook business pages, providing valuable information about your page’s performance, including reach, engagement, page views, and follower demographics.

Twitter Analytics This is the built-in analytics tool for Twitter, offering insights into your tweets’ performance, audience demographics, and engagement metrics such as likes, retweets, and replies.

LinkedIn Analytics LinkedIn Analytics provides valuable data about your posts’ performance, audience demographics, and engagement metrics like clicks, likes, comments, shares, and the users interested in your business.

Instagram Insights It offers insights into your account’s follower growth reach impressions, and engagement metrics like likes, comments, and saves.

By tracking the results of your social media marketing efforts, you can make adjustments to your campaigns as needed to ensure that you’re getting the most out of your social media marketing investment.

Start Your Social Media Content Strategy

By following the tips and using some of these tools, you can create effective social media content, measure the results of your efforts, and make the most of social media marketing for your business.

If you are still struggling and don´t know where to start or don´t have the time to do so, we are here to help you start your online presence and Social Media Content Strategy.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

How UGC Marketing Can Help Your Omaha Business

Posted on May 25, 2023June 9, 2023 by Julia Genoves

UGC Marketing: The New Tool for Omaha Businesses

Why is UGC Marketing the new tool for Omaha Businesses? In recent years, the world of social media has experienced a massive transformation. The thought of UGC Marketing, or a video racking up over 10 million likes within days, would have been unimaginable not too long ago.

That´s why a concept like “User Generated Content” (UGC Marketing) might have seemed like a far-fetched dream.

UGC Marketing allows you to tap into a vast pool of creative minds, allowing your brand to reach new heights without stretching your resources thin. But what is UGC, and how can you use it?

What is UGC?

At first glance, having the time and knowledge to create enough content to go viral and establish a solid online presence might seem like an impossible challenge. But here’s the twist: you don’t necessarily have to do it all yourself. That´s where UGC comes in handy.

As its name states, User Generated Content is any form of content created by a brand’s customers, users, or fans rather than the brand itself.

This can include various formats such as text, images, videos, blogs, and more. UGC is considered more authentic and trustworthy than traditional brand-produced content, as it reflects the real-life experiences and opinions of actual users.

Now more than ever, businesses are relying on UGC (usually paid) to improve and diversify their Content Marketing strategy, not only to seem more real but to reach a wider audience, go viral, and drive their efforts in other marketing areas.

Take the example of Go Pro, which constantly uses its audience’s video shots and photos that were taken with one of their product to fill its social media feed.

@gopro
Does this count as spring skiing? Victor Broquedis chased #GoProAthlete @Kilian Bron down the world’s tallest sand dune in Peru #gopro #gopromax #ski #mtb #bike #skiing #skitok #mountainbike
♬ original sound – GoPro

Understanding UGC Marketing

Various forms of UGC can help boost a brand’s image and credibility. It’s important to choose the ones that align more with your audience’s online usage and the content they like to consume.

Vertical Video

Probably the most popular and effective way to do UGC, any form of a vertical video about your product or service can be repurposed in a lot of ways and for a lot of social media platforms.

Some of the benefits of vertical video is its mobile-friendly aspect to it. With an increasing number of users accessing social media through their smartphones, vertical video caters perfectly to the mobile experience.

Vertical videos also tend to be more immersive and engaging than traditional horizontal videos, capturing the viewer’s attention more effectively.

Testimonials

Similar to reviews, testimonials are positive statements from satisfied customers. Sure, a quick review on a Google business page is great! But video testimonials that are exciting or emotional can bring so much more traction to your business.

You can ask for video or written testimonials in exchange for coupons, deals, and freebies or even pay for them if you have the budget. These are great to showcase on your main webpage.

Social Media Posts

When users share their experiences, thoughts, or images related to a product or service on social media platforms like Instagram, Facebook, or Twitter, they create UGC that can reach a wide audience and create buzz around a brand.

Ask for customers to tag your business in their posts and stories; you can even add a QR code to your storefront and product to make it easier for customers to find and tag you.

This is one of the best, more efficient, and cheap types of UGC out there because it doesn’t require a lot of production, just a quick tag in a quick social media post.

Blog Posts

A lot of people still are really into blogs and finding reviews on their favorite blogger pages. Finding a UGC creator that can write blogs and link to your page will give you more online credibility and will boost the SEO of your web page.

Try to find someone that has a reputable page with a decent following that can really be interested in your service or product. Food blogs, lifestyle blogs, and makeup blogs are still one of the most popular out there.

The Advantages of Incorporating UGC Marketing

One of the most significant benefits of UGC is its ability to enhance your brand’s authenticity and credibility. Since UGC is created by real customers who have experienced your product or service firsthand, it provides a genuine perspective that resonates with potential customers.

UGC encourages interaction between your brand and its audience, fostering a sense of community and loyalty. By sharing and promoting user-generated content on your social media platforms and website, you create a sense of proximity. Remember, people want to do business with brands they know, trust, and feel an emotional connection with.

When users create and share content related to your brand, they become powerful brand ambassadors who can extend your reach to new audiences. As friends and followers engage with their shared content, your brand gains additional exposure and visibility.

Save Some Time with UGC Marketing

But probably the most important thing about incorporating UGC into your content marketing strategy is having a constant stream of high-quality content can be time-consuming and resource-intensive for your marketing team.

UGC marketing can alleviate some of this burden and repurpose existing content in innovative ways. This not only saves your team time and effort but also ensures that your marketing materials remain fresh and relevant.

How to Find High-Quality UGC Creators

Let’s remember that user-generated content doesn’t need to be perfect and super high-quality video; it needs to feel real; it doesn’t matter if it was recorded on a cellphone; the content is what matters.

This being said, having quality content is crucial for your marketing to strive; how can you find the best UGC creators or who to ask to create content for your business?

First and foremost, seek out content creators who have a genuine passion for your brand or industry. These individuals are more likely to create authentic and compelling content that aligns with your brand values and messaging. You can find such creators by browsing through relevant hashtags, monitoring brand mentions, or checking out industry-related forums and communities.

Micro-influencers are a great choice, too; those with a smaller but highly engaged following can be an excellent choice for more targeted and cost-effective campaigns. Although they may have fewer followers than larger influencers, their audience often has a stronger connection with them.

You can also find UGC Marketing creators on specific web pages like Fiver or linkedin. Ask for their portfolio and references to see what type of work they do and make sure it aligns with your brand goals and strategy.

Measuring the Impact of UGC Marketing

Lastly, make sure to keep track of the result of your UGC marketing. By tracking relevant metrics and gathering feedback from your audience, you can refine your UGC campaigns and maximize their potential.

Monitoring KPIs related to your UGC initiatives will help your business succeed and identify areas for improvement. Some crucial KPIs to track include:

Engagement: Measure likes, comments, shares, and other interactions with your UGC to evaluate how well it resonates with your audience.

Conversions: Track the number of leads or sales generated from your UGC campaigns to assess their direct impact on your bottom line.

Social Shares: Monitor the number of times your UGC is shared across social media platforms to understand its reach and virality.

Website Traffic: Analyze the volume of traffic driven to your website through UGC and determine if it leads to an increase in new or returning visitors.

Start Implementing UGC Today.

User Generated Content (UGC) marketing has become an indispensable element in today’s marketing landscape. With the rapid rise of social media platforms and the increasing skepticism toward traditional advertising, UGC provides an authentic and engaging way to connect with audiences and build lasting relationships.

Two Brothers Creative: Content in a Box

AI Marketing Tools: What You Need to Optimize Your Content

Posted on May 22, 2023October 4, 2023 by Julia Genoves

AI Marketing Tools: What You Need for Your Business

Are AI Marketing Tools what you need for your business success? We know that for small business owners like us, it can be a struggle to create a compelling marketing strategy without breaking the bank and still focusing on the other aspects of our company. Trust us; we’ve been there and know how challenging it gets.

But what if we tell you that there is a powerful and cheap tool that can help your business marketing strategy and is also very easy to use? In this Midwest Mindset for Marketing episode, we cover valuable insights on harnessing AI’s (Artificial Intelligence) power for marketing.

Two Brothers Creative in the Omaha Podcast Studio

Why You Need AI

For this episode, the actual two brothers of Two Brothers Creative, Matt and Ben, came together to discuss how AI tools can be the secret to improving your content marketing.

AI is changing the business world and revolutionizing the way companies make content; whether you’re a small business owner or part of a larger organization, incorporating AI into your marketing strategy is necessary if you want to survive in this fast-paced business world.

Read the full transcript

What is AI?

Artificial intelligence (AI) is the ability of a computer system to simulate intelligent behavior. It involves the use of advanced algorithms and techniques to create machines that can think, solve problems, and make decisions in a similar way that humans do.

Types of AI

Artificial intelligence, a rapidly advancing field in technology, is commonly classified into two primary categories – narrow and general AI. Although both are helpful in tackling everyday tasks for marketing and content creation, General AI is much more useful because it can actually learn our business voice and tone, creating personalized and more effective content.

Narrow AI

Also known as weak AI, it is designed to perform specific tasks without possessing consciousness or self-awareness. Examples include virtual personal assistants like Siri and Alexa, facial recognition software, and self-driving cars. These AI systems are good at handling particular tasks but lack the ability to understand or learn beyond their designated roles.

Narrow AI can be used in marketing for the initial customer services process, like char bots or virtual agents, or for specific and technical things like customer segmentation.

General AI

Also called strong AI, it refers to AI systems that can perform any intellectual task that a human being can do. General AI has human-like cognitive abilities, such as understanding language, recognizing patterns, solving problems, and learning from experience.

General AI can be more beneficial for marketing purposes compared to narrow AI due to its human-like cognitive abilities and versatility. While narrow AI excels at specific tasks, general AI can adapt and perform a wide range of intellectual tasks that a human can do. This tool can handle tasks like copywriting, video making, content creation, product development, and more.

The Benefits of AI Marketing

If you haven´t tried Artificial intelligence, you might be wondering what is so great about it; well, AI offers numerous benefits, but for marketing and business sakes, here is what we think are the top benefits of using IA:

Efficiency

AI can streamline tasks such as organizing projects, analyzing social media metrics, and creating a copy. This lets you focus on the message you want to convey rather than getting bogged down in the technical details and formats of social media and other platforms.

Speed

Smaller businesses may not have the resources for extensive marketing teams, and it usually takes a lot of time for one person to get all marketing content done, from writing to recording to editing and posting; AI can speed up content creation, allowing you to stay competitive in today’s fast-paced market.

SEO Optimization

AI can help your content rank higher in Google searches by assisting with keyword research, generating unique content ideas, and creating an article outline with your specific keywords.

How to Use AI Marketing Tools to Create Content

While AI is a game changer, there are some potential risks if used too much or too heavenly. Google and other search engines can tell you when something seems fake, plagiarized, or artificial. It’s essential to balance automation and human input to have a healthy website and content. Here are some tips for using AI effectively for your marketing content

Use AI for transcription: If you have audio or video content, AI can quickly transcribe it into a blog post or copy for repurposing across various platforms.

Ask AI for prompts: If you’re struggling with writer’s block, use AI to generate content ideas and then refine them to match your brand voice and style.

Don’t let AI replace the human touch: Remember that AI is a tool, not an employee. It can optimize tasks and save you time, but it shouldn’t be responsible for all aspects of your marketing strategy.

Avoid robotic content: Ensure that your content doesn’t sound artificial. Use AI to create a framework or outline, but infuse it with your unique voice and perspective.

AI Marketing Tools and Human Connection

While AI is an incredibly powerful tool, it can never fully replace the human element that lies at the heart of marketing. The primary objective of marketing is to forge emotional connections with your audience and establish meaningful relationships that drive consumer loyalty and trust.

AI is an invaluable tool for optimizing your content and streamlining processes, but it can’t replace the human element that makes marketing so powerful.

In today’s fast-paced digital world, getting swept up in the latest technological advancements is easy. Artificial intelligence (AI) has undoubtedly become a hot topic in marketing and for good reason. It offers remarkable capabilities to save time, increase efficiency, and revolutionize content creation. But it’s essential to remember one fundamental truth: at its core, marketing is human.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing or AI content, we are here for you and you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing.

Street Marketing: A Content Marketing Solution

Posted on May 16, 2023October 4, 2023 by Julia Genoves

Street Marketing as a Content Marketing Solution

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing.

On this Midwest Mindset (The Omaha Podcast) episode, we are joined by Mike Tyler from the Todd n’ Tyler Radio Empire to discuss the power of Street Marketing as an effective and affordable tool to grow your business and stay relevant in the Omaha and US marketing communities.

Street Marketing An Affordable Content Marketing Solution

What is street marketing?

Read the full transcript

So, what exactly is street marketing, and how does it fit into my content strategy? Street marketing is a type of advertising that utilizes unconventional tactics to engage with consumers in public spaces.

It usually involves street activations to capture the attention of passersby and create memorable experiences that they will remember long term. Street marketing campaigns can include things like offering free samples and flyers in fun costumes to setting up interactive activities and rallies.

Although street marketing is an excellent way for businesses to get their name out in the community, it requires a complete understanding of the local culture, customs, and values.

Benefits of Street Marketing: Connecting with customers

For Todd and Tyler, being out in the Omaha community was a critical factor in gaining the authority and relevance in Nebraska they have today; they quickly discovered that people like to see and interact with them in the street, which made it more personal.

As Matt said: “Marketing is just human nature.” It is about how people perceive you and how their emotions connect with your brand.

In that way, Street Marketing is an efficient way to connect with customers more personally because it builds trust from human interaction. By engaging directly with potential customers in their environment, brands can create a unique experience that resonates with them and develops meaningful relationships.

The Affordable Way to Marketing

As discussed in the episode, there are many ways to market your business that don’t cost anything, but street marketing is definitely one of the more affordable and effective options to bond with your community.

Street Marketing is about understanding your customer and what they hope for in their community and targeting that desire. In Omaha, Todd saw that people liked fun and reckless activities; people wanted to laugh, so he went into the street and began to do stunts for citizen entertainment.

If your business isn’t about funny stunts, jokes, or wild presentations, seek other opportunities. Participate in community events and fairs or collaborate with local talents, associations, and other businesses.

Another way to do Street Marketing is to sponsor community events, like sports activities. Intervene in small events like this that aren’t as costly as big spectaculars or TV commercials can be even more effective and profitable.

Confidence: The Secret to Street Marketing

As someone who has been doing street marketing strategies for 30 years, Tyler gives us his best advice on how to succeed at it and produce the best results, and you’ll be surprised to learn that his tips are super accessible and simple.

Finding and owning your unique qualities is the number one secret to street marketing success. This will make your business stand out from the rest. Customers love to be part of something different that adds value.

Making people remember you is the way to get relevant, and this can only be achieved with confidence and your unique content and solutions.

If we never pushed, we could’ve faded away easily…
Mike Tyler

He took that leap of faith and got involved in the street community, making him and his business a relevant figure in Omaha.

Most of the time, people are afraid to do something unique and different; because, honestly, being different is scary, but if you are just copying another business, you are never going to stand out.

Own Your Brand And Make People Part Of It

Imagine feeling trapped in a position or business voice that you don’t even like… Make sure you love what you are doing and the way you are marketing yourself or your business. This will show in your street marketing strategy.

Additionally, make people feel they are part of your business. Customers like that feeling of proximity. Make a connection with the brand.

And remember, you can’t reach everybody, so focus on targeting the persons that can benefit from your service and appreciate your content.

Having confidence in yourself and your business, looking for opportunities, and standing out for yourself are the secrets to a thriving street marketing strategy.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing, we are here for you, and you can get started for free with a free marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting to having us do all the work for you at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Download our free Daily Planner PDF and stay on top of all your daliy goals. Contact us to get started for free today.

How to Price Your Services: All The Basics You Need to Know

Posted on May 16, 2023October 4, 2023 by Julia Genoves

How to Price Your Services: The Secret to Knowing Your Value

Do you know your value? How do you Price Your Services? Among business owners, it’s common to undervalue our work since we’re never given a manual on how to price our services.

In this episode of Midwest Mindset (The Omaha Podcast), we’ll learn how it all comes down to having the right mindset, being unique, and owning it. Amy Nakai, the owner of Rooted Tree Specialists, joins us to learn all about it.

Amy-Nakai-interview-on-how-to-price-your-services

Finding the Right Mindset: How Price Your Services

Read the full transcript

The first step in setting value for your services is finding the right mindset for your business. You can’t set yourself up for success without a positive and winning attitude.

Need help finding the right mindset? As this podcast episode states: “We shape and form the mindset we take to work with us every single day” If you don’t have a positive and confident mindset: Change it!

Your mindset manifests itself in everything you do, from how you communicate with potential clients to the services and value you provide. People will take notice when you approach your business with a confident and positive mindset.

“Mindset is a daily commitment” is not achieved in one day. So take your time, listen to the positive podcast, words of affirmation, meditate, or whatever gets you into the perfect place to start changing your mindset and how your customers perceive you.

How to Establish What Your Value Is

What makes your business unique? That boils down to the experience you provide for your customers.

Knowing how and why you are different is essential to understanding your value. Think about the skills and experiences you bring to the table that set you apart from your competition. Let people see your authenticity.

Amy Nakai’s business is authentic and unique because it is a woman-owned company. They have experts who know how and where to cut wood perfectly, with knowledge of insect diagnosis, fungal diseases, and plant health care.

Rooted Tree Specialists’ expertise sets them apart, and because of that knowledge and the time spent learning it, they charge more.

The unique features of your business will be the foundation for knowing and establishing worth.

Make Your Customers Trust Your Value.

Now that you know what sets you apart from the rest and really know your value, make sure your customers and leads see that. Remember: energy, passion, and confidence show when you know your worth.

First and foremost, transparency is key. Nobody likes to feel deceived, and trust can only be built when honesty is complete between a business and its customers. Ensure that you’re open and straightforward about your prices.

People want a fair price, so set your value proposition. In other words, you need to explain why your product or service is worth your selected price. Be confident in your offering and articulate the benefits customers will experience buying from you. Customers want to know that they’re getting their money’s worth.

By building a confident and transparent brand, you become a trustworthy company that will bring more revenue in the long run.

Know How to Price Your Services and Market Your Value

Now let’s talk about how to market your service. Marketing your value and selling yourself is crucial for your business. You can build a loyal customer base by highlighting your unique strengths.

Showcase Your Results

Add your unique results as part of your content strategy. Show your potential customers what the result looks like. Focus on the outcomes, not just the process. The” Rooted Tree Specialists” webpage shows pictures of their results; this tells customers what they can do and what that looks like.

Focus on Emotions and Be Original

While it may be tempting to copy what the big players in your industry are doing, it’s important to remember that you are your unique brand. Focus on what makes your business original and use that as part of your emotional marketing strategy.

The little things matter the most and make you original, whether it’s your unbeatable customer service or your attention to detail, highlighting what sets you apart from the rest.

How Price Your Services: Show Your Value And Get New Leads

With so many companies promoting their products and services, showing your value and setting yourself apart from the competition can be challenging. This is where Two Brothers Creative comes in. We offer a unique marketing strategy tailored to your specific needs and showcasing what makes you original.

At Two Brothers Creative, we understand the importance of incorporating modern technologies into marketing strategies. Our team of experts can help with everything from Podcast promotion and social media marketing to content creation to website design.

Download our FREE Social Media Trackers PDF to keep your marketigs startegy going.

A Sales Funnel to Build a Billion Dollar Business

Posted on May 13, 2023June 7, 2023 by Julia Genoves

Optimize Your Sales Funnel: From Awareness to Building Relationships

Are you wondering how to bring in new business without spending tons of money? Or how to engage your customer without giving all your company’s secrets away? Well, what if we tell you that you don’t lose anything by giving customers your information; in fact, you are more likely to receive qualified leads without having to spend high marketing prices. That is the magic of a sales funnel.

In this Midwest Mindset (The Omaha Podcast) episode, we talked with successful Real State Master and Lead Conversion expert: Jeff Cohn from Elite Real Estate Systems to learn how awareness and discovery can boost your business’s success.

content marketing and sales funnel awareness

What is a Sales Funnel?

Read the full transcript

The dynamic world of business is full of specific terms that might not mean anything for a small company starting out, like a “funnel” or a “lead.” But having a clear understanding of all terms and how they work is a step closer to success.

Having a strong sales funnel can make all the difference in whether your business makes it or not. But what exactly is a sales funnel, and how can I benefit from it?

Imagine a journey where potential customers move from being unaware of your business to becoming loyal advocates. That’s precisely what a sales funnel represents. It visualizes the path a prospect takes from initial awareness to purchasing.

To build an effective sales funnel, it’s crucial to start from the end goal and work backward. Consider what your business needs, analyze the buying process, and identify the key touchpoints where you can engage and influence potential customers.

Sales Funnel Awareness: Master the Lead Conversion Process

At the very beginning of your sales funnel lies awareness, the most essential part of customer engagement. This stage is all about grabbing your target audience’s attention and generating interest in your business.

To achieve this, it’s essential to craft compelling and eye-catching content; that is why having a content marketing strategy is key. This can be having a blog site, a professional podcast, or a YouTube channel.

Once you have successfully engaged with a potential customer, it’s time to move them through the funnel.

To make this happen, offer a valuable freebie that genuinely benefits your prospects, like an e-book, a toolkit, or an exclusive PDF resource that provides immense value. In exchange, ask for their contact information on your landing page, allowing you to build a direct line of communication.

This way, you’ll successfully win the awareness of your prospects. They know who you are because they’ll benefit from your content and expertise.

Content is Power: Don’t be Afraid to Reveal All Your Secrets

One thing in the business world is for sure: People crave valuable and free information.

We know it might be daunting to let all your work out in the air for everyone to see, but it’s important to recognize that the average individual won’t steal your ideas or attempt to replicate your work; on the contrary, they will appreciate the valuable information you provide and often prefer to pay experts like you to handle the job.

By freely offering insights and knowledge, you position yourself as an expert in your field. Remember, individuals seek help, services, and guidance from professionals and the reassurance that you have what it takes to deliver results.

Sharing secrets builds trust, establishing you as a reliable source of knowledge and solutions.

Commit to Your Audience

While contributing to your audience is a step in the right direction, commitment takes it a notch higher. It means wholeheartedly dedicating yourself to offering valuable information and resources for your customers to succeed.

Commitment involves deeply understanding your audience’s pain points, desires, and goals. By consistently delivering relevant and valuable content, you establish yourself as a trusted source and foster a loyal following.

Commitment to your audiences will make it smooth for you to optimize your sales Funnel in the awareness stage.

Build Relationships and Treat People with Kindness

Once you have mastered the awareness stage and with the contact information of your prospects, it’s time to nurture connections and unlock the true power of your sales funnel. This is where the magic happens!

Remember, people want to do business with those they know and trust. They want to feel like part of a family where their needs are understood, and their success is valued. So don’t be afraid to send that thank you note and call to say hay. Make your interactions personalized.

Remember, building lasting connections through your sales funnel is an investment that will yield returns for years to come. Embrace this approach, and watch your business flourish as you create a community of satisfied customers and ambassadors.

Content is Everything. We Make it Easy

Most business owners struggle to create a valuable content marketing strategy because they don’t have the time, budget, or expertise to manage it all themselves.

If you are struggling to find the time to create engaging content to optimize your sales Funnel, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset for Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

How to Build a Digital Marketing Strategy 2023

Posted on May 13, 2023June 6, 2023 by Julia Genoves

Winning Digital Marketing Strategy for the New Era

As the digital marketing landscape continues to evolve, it’s vital for businesses to be able to stay on top of the changing trends, have a digital marketing strategy, and understand how best to take advantage of them.

Effective digital marketing strategies are essential for both large multinationals and small start-ups alike, enabling companies to drive increased customer engagement and brand visibility.

In this blog, I´ll share my experiences and help you build a digital marketing strategy that works for you.

Two Brothers Creative's Omaha Podcast Studio with Jeff Koterba

My Path to Digital Marketing

However, building a successful digital marketing strategy can seem overwhelming – there is so much potential available that choosing where and how to invest time and money effectively can be daunting.

I’ve been through the ups and downs of building a business from scratch. I’ve faced challenges, made mistakes, and learned a ton along the way.

Let me tell you a story about my first business venture.

I started my own company in Omaha, Nebraska, with big dreams and high hopes. However, reality struck soon enough, and I came to the harsh realization that a great product alone wasn’t sufficient.

To truly thrive, I needed to spread the word, generate buzz, and make my presence known in the market. It quickly became apparent that I needed something more to propel my business forward.

That’s when I discovered the power of digital marketing. It was a game-changer! So, buckle up and get ready to learn how to build a digital marketing strategy that drives results.

Understanding Digital Marketing

Before diving in, let’s clarify what digital marketing is.

In simple terms, it’s promoting your product or service using online channels, like search engines, email marketing, and social media platforms.

The goal is to increase brand awareness, drive traffic to your website, and charm your target audience online, turning them into loyal customers and ambassadors.

Identify Your Business Goal

But to increase brand awareness, just making content for the sake of it isn’t enough; even before doing our research and thinking like our target audience, we first need to identify clear en measurable objectives.

First things first: you need to set a clear business goal.

Ask yourself, “What do I want to achieve with my digital marketing campaign?”

It could be anything from increasing sales to growing your email list or improving customer engagement.

Be specific and make it measurable. For example, my initial goal was to increase website traffic by 50% within six months.

Know Your Ideal Customer

Now that you have a goal in mind, it’s time to understand your target audience.

Who’s your ideal customer? What are their demographics, interests, and pain points?

Creating a detailed buyer persona helps you tailor your digital strategies to resonate with them. When I started, I spent hours researching my target market, and it was worth every minute.

By diving deep into the world of my potential customers, I uncovered invaluable insights about their demographics, preferences, pain points, and aspirations.

As a result, my marketing efforts became more effective, driving higher engagement, conversions, and, ultimately, customer loyalty.

Choose the Right Digital Marketing Channels

Not all digital channels are created equal.

Some may work wonders for your business, while others might fall flat. So, how do you choose the right ones?

Start by assessing your target audience’s online habits. Are they active on social media platforms like Facebook or Instagram?

Do they prefer email newsletters, podcasts or engaging blog posts? What types of content do they consume (such as articles, videos, or podcasts)? The time of day they’re most active online, and even the specific keywords they use when searching for information

Experiment with different channels and track their performance to find the best fit.

In essence, decoding your target audience’s online habits is like having a roadmap to their hearts and minds, guiding you toward more effective and engaging content marketing strategies.

Search Engine Optimized SEO: Make Google Your Friend

Let’s face it: we all rely on search engines like Google to find information.

That’s why it’s essential to make your website search engine optimized (SEO). By using relevant keywords, meta descriptions and producing high-quality content, you’ll increase your site’s visibility and attract more organic traffic.

Trust me, investing in SEO pays off in the long run.

Digital Marketing: Engaging Content

A key component of any digital marketing campaign is creating valuable content that speaks to your ideal customer.

Blog posts are a great way to showcase your expertise, address your audience’s needs, and establish trust.

I remember when I started writing blog posts, I was nervous. But as I continued, I found my voice and saw how my audience connected with my content.

Aim to write informative, engaging, and shareable blog posts that keep readers coming back for more.

Email Marketing: Connect Directly With Your Audience

Don’t underestimate the power of email marketing.

It allows you to connect with your audience on a more personal level and keep them updated on your latest offers, news, and content.

Building an email list was one of the best decisions I made in my business journey. Start by offering valuable resources or exclusive deals in exchange for their email addresses.

Remember to send regular, relevant, and engaging emails to keep your subscribers interested.

Social Media Platforms: Building a Community

Social media is an incredible tool to reach your target audience and create a loyal community around your brand.

Choose the platforms where your ideal customer spends most of their time and start sharing valuable, engaging content that resonates with them. Be consistent, interact with your followers, and use eye-catching visuals.

It took me some time to get the hang of it, but once I did, my social media presence started to grow, and so did my business.

Landing Page: Your First Impression

In the world of digital marketing, first impressions are everything. When potential customers click on your ads or links, they’re transported to a designated page on your website known as a landing page. This crucial touchpoint serves as your virtual storefront, greeting visitors and setting the tone for their entire experience with your brand.

It’s crucial to make a great first impression and encourage them to take action, whether it’s signing up for your newsletter or purchasing your product. A well-designed landing page with a clear call-to-action (CTA) can significantly increase your conversion rates.

Use eye-catching images or videos that showcase your product, demonstrate its value, or evoke an emotional response from your audience. Remember, a picture is worth a thousand words.

By investing time and effort in creating an impactful landing page that leaves a lasting first impression, you can significantly increase your conversion rates and drive business growth.

Paid Advertising: Boost Your Reach

While organic growth is fantastic, sometimes you need to give your digital marketing efforts a little push.

Paid advertising, such as Google Ads and social media ads, can help you reach a broader audience, target specific demographics, and achieve your business goals faster.

I remember when I first tried paid advertising, I was skeptical. But after tweaking my ad targeting and budget, I saw a significant increase in website traffic and sales.

Leverage Word-of-Mouth Digital Marketing

Earned media is any publicity or brand exposure you gain through organic means, like customer reviews, mentions in online publications, or social media shares.

It’s valuable because it shows that your audience trusts and values your product or service. Encourage customers to leave reviews, share their experiences on social media, or write testimonials.

When my business started getting positive reviews, it was a real confidence booster and helped attract more potential customers.

Monitor and Analyze Your Results

Measuring your digital marketing campaign’s performance is essential to understand what works and what doesn’t.

Keep track of your website traffic, conversion rates, social media engagement, and other key performance indicators (KPIs) to make data-driven decisions. Adjust your strategies as needed and remember that digital marketing is an ongoing process.

When I first started analyzing my results, I was surprised by some of the insights I gained, and it helped me improve my overall strategy.

Collaborate With Your Marketing Team

If you have a marketing team, involve them in the planning and execution of your digital marketing campaign.

Each team member brings unique skills and perspectives that can contribute to the overall success of your strategy.

was initially hesitant to delegate tasks and relinquish control. However, as soon as I took the leap of faith and started trusting my team’s capabilities, I witnessed a remarkable transformation in our marketing efforts. Their creativity, innovative ideas, and specialized skills propelled our campaigns to new heights, resulting in increased engagement, conversions, and overall business growth.

So, don’t be afraid to embrace collaboration and empower your marketing team to contribute their unique insights and abilities.

Stay Updated on Digital Marketing Trends

The digital marketing landscape is constantly evolving, and it’s essential to stay updated on the latest trends and best practices.

Subscribe to industry newsletters, attend webinars, and follow marketing influencers to keep your knowledge fresh.

I make it a point to dedicate some time each week to learning something new about digital marketing, and it’s been incredibly helpful in staying ahead of the curve.

Final Thoughts

Remember, success doesn’t happen overnight. Stay consistent, learn from your mistakes, and keep experimenting with new ideas.

I believe in you! Now go out there and create a digital marketing strategy that’ll take your business to new heights.

Good luck, and feel free to reach out if you have any questions or need advice. I’m always here to help.

Digital Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of digital marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced digital marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Book a Free Strategy Call

Start taking your digital marketing to the next level by booking a strategy call with us today.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.