How to Use YouTube for Business and Actually Make Some Money

Posted on August 7, 2023August 11, 2023 by Julia Genoves

How Your Business Can Make Money On YouTube

How can you use YouTube for business and actually make some money off of it? Is it even possible? YouTube is an unexplored tool for a lot of business owners and left out of a lot of marketing strategies, but the reality is that YouTube is a secret weapon for content marketing, SEO, and monetization! Today, we will tell you all about it.

In this Midwest Mindset (The Omaha Podcast) episode, we’re joined once again by Walt Sanders and Michael Murphy of Omaha’s WMK Media to explore how businesses can make money, generate leads and improve their content strategy with the power of YouTube.

How to Use YouTube for Business: What Does it Take?

Starting your YouTube business venture might seem like a piece of cake at first glance, but it’s more than just hitting the ‘upload’ button every now and then. It’s about crafting a well-thought-out strategy, staying consistent, and dedicating time.

The YouTube game is not a one-and-done deal; it requires consistent and dedicated effort. Consistency is what will keep your audience coming back for more and boost your visibility in YouTube’s algorithm.

Remember that YouTube isn’t just a video platform; it’s a social media space, and people want to connect with your brand. Engage with your viewers by responding to comments, asking for their opinions, and even involving them in your decision-making process.

Read the fu ll transcript.

SEO on YouTube

The first way to YouTube can help you make some money is to use Search Engine Optimization (Video SEO) for people to find you and do business with you.

Remember that Google owns YouTube and is constantly used for search queries, so this is a golden opportunity for your videos to rank on youtube search results.

The first and most essential step in your is keyword research. This process involves identifying target keywords and phrases that people use when searching for content like yours. These keywords should be relevant to your business and have a decent search volume.

Consistency is king on YouTube. Uploading two to three videos per week keeps your channel active and signals to YouTube that you’re a consistent content provider. This will significantly improve your channel’s SEO over time and increase visibility.

How to Use YouTube for Business and Grow Your Audience: Pro Tips

Once you have mastered the art of SEO on youtube and are keeping a consistent schedule, you can move on to more specific tips and techniques to implement in your videos; here are the proven strategies that Walt and Murphy use for their video content creation.

Have a Creative Team

Having a network with other content creators will make your YouTube path more successful. Assemble a creative team that includes other content creators to ensure a constant flow of fresh ideas.

Draft a content map and develop a weekly and monthly plan to create videos. Establish an ecosystem for feedback and mutual assistance, which will not only improve your content but also foster a supportive community among creators.

Be Specific

Carve out your niche on YouTube by clearly defining your channel’s name, brand, and purpose. What’s the core message you want to convey? What kind of content will you create?

The more specific and focused you are, the easier it will be for viewers to understand what you’re all about and relate. Having a specific target audience and topic will also make your content way easier to find in search results.

Networking

YouTube is a fantastic platform for networking. Feature partners and industry peers in your videos to spotlight their work and strengthen relationships. This not only boosts your channel’s credibility but also expands your reach to potential customers.

Featuring your colleagues on your page is a Win-Win situation for them and for your SEO efforts since it’s more likely for your content to get reported and shared. So don’t be afraid to ask people related to your industry to join your YouTube videos.

Having valuable content

The real secret to YouTube’s success lies in delivering valuable content. If you want to stand out and grow, you need to provide something of true worth to your audience.

What challenges can you help them overcome? What unique insights can you offer? By adding value to the YouTube ecosystem, you’ll attract viewers who are seeking the answers you can provide.

Strive to create content that not only addresses these issues but also presents solutions in an engaging and accessible way. This could be through tutorials, expert interviews, behind-the-scenes looks, or even storytelling.

Engage: The First 10 Seconds Matter

The first few moments of your video are the digital equivalent of a first impression. It’s your golden opportunity to pique interest, spark curiosity and draw your viewers in. According to research, you have approximately 10 seconds to engage your audience before they decide whether to continue watching or move on.

To optimize these crucial seconds, start by sparking curiosity. Pose a thought-provoking question, share an intriguing fact, or tease a compelling piece of content that’s coming later in the video.

How to Use YouTube for Business: Be Authentic

The last and probably the most important tip for making money on youtube is to be authentic. Authenticity it’s a fundamental principle for success. Being genuine in your content isn’t just about being honest; it’s about presenting your true self, showcasing your personality, and letting your unique voice shine through.

When you’re authentic, viewers can sense it. They are more likely to feel a connection with you, trust your message, and engage with your content.

So, how do you authentically present yourself on YouTube? Start by embracing your individuality. Each person has a unique perspective and story to tell, so don’t shy away from sharing yours.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.

Radio Advertising: The Best Tips for Saving Money

Posted on May 1, 2023February 5, 2024 by Julia Genoves

How to Save Money with Radio Advertising

Radio advertising can be an excellent way to reach a large audience, but for small business owners, spending money wisely and thinking before investing is essential, and since the radio industry has changed so much in recent years, entrepreneurs need to consider a few things before investing in radio ads.

In this Midwest Mindset (The Omaha Podcast) episode, Matt Tompkins takes us through all the essential tips to conquer your radio advertising strategy without losing money in the process and getting the best results possible.

Don’t Let Nostalgia Influence Your Decision

Read the Full Transcript

Nostalgia is a powerful thing and can often cloud our judgment. For small businesses working with a tight budget, radio advertising can seem like a nostalgic and cost-effective way to reach a broad audience.

However, we must acknowledge that radio has evolved significantly over the years and is not the powerful tool it once was. So let’s not get carried away by the “good old times”; instead, let’s focus on how radio advertising can fit in today’s digital world and improve our content marketing efforts.

Reset the Way You See Radio Advertising

Radio has been a reliable source of entertainment and information for decades. However, it has become clear that we need to change the way we view radio when it comes to marketing and analytics.

For starters, ratings are a crucial part of radio, yet the way this business calculates ratings leaves much to be desired. Traditional radio ratings are determined based on the number of people who listen and the queue or volume of people. However, the accuracy of these ratings is not ideal because users are asked to fill out forms estimating how much time they spend listening to a particular channel.

The self-reported nature of radio makes it impossible for small business to track their progress. What your business need for success is hard data that accurately show what is working and what is not.

So don’t waste your time on traditional media advertising that plays over the air and doesn’t produce accurate analytics; instead, use media that give you solid results.

And let’s face it: everybody hates listening to commercials; that’s why streaming subscriptions are so popular; they take away the hazard of having to listen to ad after ad.

So if conventional radio advertising is so unclear, why should we invest in it? Is there a way to make it work?

Radio Streaming Stations: Affordable and Metric-based

Streaming Signals ads are cheaper than normal radio ads and produce data that you can actually use for your business growth, like knowing how many people listen to your ads, the demographics, time spent listening, and much more.

In Rdio streaming Signals, 70% of people listen to the ads (the same way as podcast listeners do) because ad blocks are shorter and users don’t log out of a streaming service every time an ad comes up, so it’s more likely people will actually listen to your commercial.

Pre-Roll Ads

Pre-roll ads have become a popular way for businesses to get discovered. These ads are the ones that appear before the primary content starts streaming, like the ones on Youtube or Spotify. As such, pre-roll ads are ideal for gaining attention.

Another significant advantage of pre-roll, compared to traditional radio ads, is that pre-roll can and does use hard data to segment the audience. Pre-roll ads are shown based on various criteria, such as geographic location, demographic characteristics, and user behavior data. For instance, you can target your ad toward a specific age group or interest.

Use Local Talent for Radio Advertising

Another way to have an effective Radio Marketing Strategy is to use local talent for your commercials. Local radio talent tends to be an affordable way to get your message out: the average cost for a 60-second read of a commercial in Nebraska by a local radio personality can be as little as $100 per day, All day!

Another key advantage of using local radio talent is that it creates a sense of authenticity; it basically brings life to your message. Listeners feel a deeper personal connection to the radio host than they do a pre-recorded ad.

Do Your Radio Advertising Research: Market, Message, Media

Before you spend any money on radio ads, you first need to research your listener persona and target market; this will ensure that your messaging resonates with your audience.

Additionally, find the media station with the highest listener loyalty and the audiences that can afford your product or services; this will make them most likely to trust your ad.

Finally, remember: if there is no way for a radio station to give you solid data, then don’t waste your money there! Use streaming services or platforms that can provide you with reliable results.

Content Is Everything. We Make It Easy

Most business owners struggle with marketing and radio because they don’t have the time, budget, or expertise to manage it all themselves. If you find yourself in this situation, we are here for you! Get started for free with a marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset For Marketing, to professional coaching and consulting, at Two Brothers, we believe every business deserves affordable and effective digital marketing.

Podcast Marketing Strategy: How To Grow Your Audience

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcast Marketing: How To Grow Your Audience

Are you looking for ways to get more people to listen to your show? Then you probably need a Podcast Marketing Strategy.

After I first started my podcast journey, I realized that growing an audience wasn’t as easy as I thought. I made countless mistakes, and it took me a while to learn the ropes.

That’s why I decided to write this blog post, to share my knowledge and experience with fellow podcasters and help you avoid the same pitfalls I encountered.

Let’s take a look at some powerful podcast marketing strategies that will help level up your listenership game.

The Foundation: Know Your Target Audience

Before diving into any marketing strategies, it’s essential to have a clear understanding of your target audience.

Who are they? What are their interests? Why would they listen to your podcast?

To better understand your audience, consider creating listener personas.

Listener personas are fictional representations of your ideal listeners, including demographics, interests, and preferences. By focusing on these personas, you’ll be able to tailor your podcast and marketing efforts to their needs, increasing the chances of attracting and retaining loyal listeners.

Your Podcast’s Home: Create a Website for Your Podcast

Having a website for your podcast is crucial for several reasons.

First, it gives your podcast a central hub where listeners can find all your episodes, show notes, and additional resources.

Second, it helps with Search Engine Optimization (SEO), making it easier for potential listeners to discover your podcast when they search for relevant topics online.

When creating your website, make sure it is user-friendly and visually appealing. Include an easy-to-use media player for streaming your episodes, and make sure your show notes are well-organized and easily accessible.

Additionally, integrate an email signup form to collect subscribers for future updates and marketing campaigns.

Optimizing Your Podcast Marketing: SEO and Episode Titles

One of the most overlooked aspects of podcast marketing is optimizing your podcast for search engines.

To improve your podcast SEO, start by crafting descriptive and engaging episode titles. This will not only help listeners understand what your episodes are about, but it will also make it more likely for your podcast to appear in relevant search results.

In addition to optimizing your episode titles, include relevant keywords in your show notes and website content. Be careful not to overdo it, as search engines may penalize you for keyword stuffing.

Focus on naturally integrating keywords into your content to improve discoverability without sacrificing readability.

Promote Your Podcast on Social Media Platforms

Social media is a great way to connect with your target audience and promote your podcast.

Share your episodes across various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. Tailor your promotional content to each platform’s specific audience and format to maximize engagement.

When sharing your podcast on social media, don’t just post a link and call it a day. Instead, include captivating captions, images, and teasers that entice people to click and listen. Engage with your followers by responding to comments and questions, and encourage them to share your content with their networks.

Remember that consistency is key. Develop a social media posting schedule and stick to it to keep your audience engaged and informed about your latest episodes.

The Power of Collaboration for Podcast Marketing: Guest Appearances

Collaborating with other podcasters or influencers in your niche can significantly expand your reach and grow your audience.

Guest appearances on other podcasts and inviting guests on your show can introduce you to new listeners who might be interested in your content.

When reaching out to potential guests or hosts, be genuine and explain how your collaboration can benefit both parties. Make sure to research and select guests who are relevant to your target audience and bring value to your listeners.

Once the episode goes live, promote it across your social media channels and encourage your guest to do the same. This cross-promotion exposes your podcast to a new listener segment.

Get Your Podcast Listed on Podcast Apps

To make it easy for potential listeners to find your podcast, ensure it’s listed on popular podcast apps, such as Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Each app has its submission process and requirements, so make sure to follow their guidelines for a smooth listing experience.

Being listed on these platforms increases your podcast’s visibility and accessibility, as many podcast listeners rely on these apps for content discovery. Regularly check your podcast listings and update them as needed to keep your information accurate and up to date.

Leverage Your Show Notes for Promotion and Engagement

Show notes are a valuable resource for both listeners and search engines. Well-crafted show notes can improve your podcast’s SEO, help listeners easily navigate your content, and provide additional value by sharing links, resources, and key takeaways.

To make the most of your show notes, follow these best practices:

Write a brief summary of the episode that highlights the main points.
Include timestamps for key moments or topics discussed in the episode.
Add relevant links to resources, tools, or references mentioned in the episode.
Use bullet points, subheadings, and short paragraphs to make your show notes easy to skim and read.
Integrate your target keywords naturally within the show notes.

By providing informative and well-structured show notes, you’ll offer your listeners added value and improve your podcast’s online discoverability.

Engage Your Listeners and Encourage Reviews

Building a loyal and engaged audience is essential for growing your podcast.

Encourage your listeners to leave reviews on podcast platforms, as this helps boost your podcast’s rankings and increases the chances of new listeners discovering your content.

In addition to asking for reviews, create opportunities for listener engagement by encouraging them to submit questions, share feedback, or participate in discussions on your social media channels or podcast website. By fostering a sense of community, you’ll strengthen your relationship with your audience and keep them coming back for more.

My Personal Success Story: Building My Podcast Marketing Strategy

I remember when my podcast (Midwest Mindset) was struggling to gain traction. The hours of creative work, the bursting ideas, and the conversations—it felt like it was going nowhere because I didn´t have an effective marketing strategy in place.

But by implementing these podcast marketing strategies steps, I was able to steadily grow my audience and turn my passion project into a thriving community.

One particular success story stands out:

I collaborated with a well-known influencer in my niche, and our combined promotional efforts resulted in a significant spike in my listener base.

So, fellow podcasters, take it from someone who’s been there: with a little patience and persistence, you can grow your podcast audience and make your mark in the podcasting world.

Monitor Your Progress: Analyze and Optimize Your Podcast Marketing

As you implement these podcast marketing strategies, it’s essential to track your progress and analyze the results. Use analytics tools like Google Analytics, podcast hosting platform insights, and social media analytics to monitor your podcast’s growth and engagement.

Keep an eye on key metrics such as:

Number of listens and downloads
Listener demographics and geographic data
Website traffic and visitor behavior
Social media engagement and growth
Listener reviews and ratings

By evaluating these metrics, you can identify what’s working and what needs improvement.

Continuously optimize your marketing efforts based on this data to ensure that you’re making the most of your resources and effectively growing your podcast.

Experiment with Different Marketing Channels

While the strategies outlined in this blog post are tried and true, it’s essential to stay open to new marketing opportunities and channels. As the podcasting landscape evolves, new platforms and promotional techniques may emerge that can help you reach a broader audience.

Don’t be afraid to experiment with different marketing channels and tactics, such as:

Paid advertising on social media platforms or podcast directories
Content marketing through guest blogging, video content, or infographics
Networking at podcast conferences or industry events
Collaborating with non-profit organizations or brands that align with your podcast’s values

By staying curious and adaptable, you’ll be better equipped to capitalize on new opportunities and maintain your podcast’s growth momentum.

Final Thoughts: Start Your Own Podcast Marketing Strategy

Growing a podcast audience requires patience, dedication, and strategic marketing efforts. As someone who has walked this path before, I can attest that the journey is filled with challenges and learning experiences. But with the right mindset and the strategies outlined in this blog post, you’ll be well on your way to podcast success.

Remember to always stay true to your passion and your audience. Focus on creating valuable, engaging content and promoting it effectively using the tactics discussed here. And most importantly, don’t be afraid to ask for help, learn from your mistakes, and grow along the way.

So, fellow podcasters, it’s time to take your show to the next level with a Podcast Marketing Strategy. Need some help? We are here to answer all of your podcast-related questions.

Podcast Strategy: The New Secret to Skyrocket Your Business

Posted on April 17, 2023October 4, 2023 by Julia Genoves

Podcasting Is The Secret Weapon For Marketing Your Small Business

We’ve all seen it: the podcasting industry is becoming incredibly lucrative for entrepreneurs and content creators alike. Having a podcast strategy is essential for any small business wanting to make it big.

Podcasting may not be new, but its popularity is at an all-time high. In this Midwest Mindset (The Omaha Podcast) episode, we delve into the magic of podcasts with Erik Johnson, The Podcast Talent Coach, to learn how this tool can be a lead generator and a revenue machine for your growing business.

Podcast Marketing strategy for small business

Podcasting: The New Tool for Success

Read the full transcript

To understand what a podcast strategy is, we first need to know what podcasting is. Put simply, it’s a type of audio content that can be shared on various platforms like Apple Podcasts, YouTube, or Spotify. In today’s digital age, podcasts are seen as a form of audio entertainment and a hobby to record.

But for us, business owners and entrepreneurs, they are much more than that. Stop thinking of podcasts as entertainment shows and start thinking of them as what they are: a marketing tool, and not just any tool. Podcasting is the most affordable and effective marketing tool for small businesses today.

The power of podcasting in marketing comes from its audio format. Audio leaves the door open for the imagination to create a perfect image. This makes it easier for potential customers to relate to your idea and eventually reach out to your business.

But like any marketing tool or project, we can’t just dive in without a plan. To optimize our results, we need a podcast strategy, basically, a structure for our podcasting content to reach more people and produce more revenue.

Your Podcast Strategy

Before hitting the record button, there are a few things you need to know. To create an excellent podcast marketing strategy, you’ll need to identify the following aspects.

Understand Your Target Market and Ideal Customer

Take the time to really delve into who your customers are, what they want, and how they interact with your brand. Understanding what motivates them can help you develop ideas and topics your customers will find valuable in a podcast.

Define the Message You Want to Convey

Whether your goal is to inform, entertain, or inspire your listeners, your message sets the tone for the entire show. Also, make it clear and concise and follow a style for each episode.

Remember to keep things authentic to your brand and ideals; Having authentic content marketing that sets you apart from other podcasts will make it more likely to be shared.

Decide on a Call to Action

Always have a clear call to action for your listeners. Whether it’s subscribing, leaving a review, or joining your email list, make sure to communicate to your audience your call to action clearly and have the proper resources in your platform for them to do so.

Podcast Strategy Pro Tip: Create New Content From Your Podcast

One of the greatest podcast benefits is re-purposing your content, allowing you to reach more people by bringing valuable content to the different online platforms.

Don’t be afraid to experiment with different formats to find the ones that give you the best results; your podcast content can be used for blog posts for Facebook, video reels for Instagram, email newsletters, etc.

SEO Friendly

SEO is often overlooked when it comes to podcasting, but it is actually an easy tool to optimize for search engines.

You can quickly boost your visibility and attract new listeners by researching and identifying the right keywords and including them in the titles, descriptions, and show notes.

Connect With More People

A podcast isn’t just a space to connect with your audience; it’s also great for connecting with influential people and significant leads. Let’s be honest; we all want to be featured in someone’s podcast; when you invite a special guest to your show, this creates a win-win relationship between you and the guest that can lead to future business opportunities.

Want To Start Your Podcast Strategy?

Ready to start your own podcast journey? Look no further; Two Brother Creative is here to help you make your business dreams come true. Our team of professionals is equipped with the best audio and video technology to make your content marketing the best in the Midwest.

We’ll help you create a personalized podcast marketing strategy. Start seeing the results you want for your business TODAY.

Book a FREE strategy call with us.

The best podcast launch strategy: 7 pro tips

Posted on March 6, 2023April 18, 2023 by klarinc

The best podcast launch strategy: 7 pro tips

Podcasts are becoming increasingly popular and competitive, that’s why starting your own can be intimidating without the right podcast launch strategy and proper steps.

But where does one even start? Here are 7 of our essential tips to start podcasting the right way

A perfect place to developing a good podcast launch strategy

1 Get Painfully Specific

Defining a very specific and niche audience is the first step to a successful podcast. It’s crucial to be as specific as possible when searching for who you are trying to reach, as this will help you create content that actually resonates with a particular group of people.

You may think that the more people you can reach with your podcast, the better, but in reality, It’s more challenging to gain a faithful audience if you don’t have a specific profile in mind. When you try to appeal to the masses, you have to water your content down, and let’s be honest, why would someone listen to a water-down podcast that doesn’t really get deep into anything?

Without knowing who exactly you are trying to reach, it’s easy for your content to get lost in the sea of podcasts that are competing to appeal to a vague demographic. So remember: be as specific as you can.

2 Define Your Listener Profile

Once you have been super specific and really know who you are targeting with your podcast, you can create content that resonates with that group more effectively. You will have an understanding of what topics they find interesting, as well as their needs, desires, and motivations.

With this information, you can create a powerful profile list with the characteristics of your target audience.

Let’s say you have a podcast about yoga and motherhood; your ideal listener profile probably be something like: a pregnant woman with kids between the ages of 29 and 40 seeking an effective exercise routine that fits into their busy lifestyle. Then, when she finds your podcast, she will feel that the show was made for her.

3 Create Your One-Sentence Mission Statement

Now that you have figured out your ideal listener and profile, the goal is for them to actually find and want to listen to your show. How do we do that? Well, there are a few essential things to consider when making a great podcast description.

Describe Your Show In 10 Words

Just 10 words are enough, no more.

Pitch your show in one short sentence that just describes what your podcast it’s about. This will be in all your episodes and in your social media, so try to make it something easy to remember to help your audience spread the word.

Your Podcast Launch must ONLY describe your show

If your one-sentence statement can match another podcast, then it’s not specific enough. Again: make sure your description REALLY tells the listener what your show it’s about, this will also help you stand out from the crowd among the other podcasts.

No Vague Language

Remember: there are millions of shows on the internet that are probably talking about something related to your topics, so don’t use vague language; this will only allow your podcast to get lost. Don’t use adjectives like “awesome,” “amazing,” or “wonderful,” or features like “interview,” “stories,” or “news.” Instead, make every word meaningful.

Call Your Target Audience

Ask yourself what makes your audience different and what inspires them, and use that to your advantage to really attract and invite them to listen.

By putting into practice these few tips, you can go from something like this

“An In-depth podcast about all the tips and strategies about marketing “

to something like this

” All about local SEO for small business owners.”

4 Convince Your Audience That You Are The Expert

Ok, this might sound intimidating at first, but really ask yourself: why am I the perfect person to host this podcast? What is my expertise and why should people listen to me? Remember: before you convince your audience you have to convince yourself.

We believe that the best way to convince your audience is to inspire them. You can do this by telling your origin story, telling your listeners your journey, what you have learned along the way, your conflicts, and how you solve them. Tell about the moment when you realized you could achieve your grand vision especially; make sure to tell them about the transformation you underwent and that you’ll help them undergo it with your podcast.

In summary:

Origin story,
Your grand vision
The transformation you will help them achieve.

Feeling confident and trusting in your work will also make your listener trust you. But above all, you will inspire an audience that will stay tuned to learn about your expertise and history.

5 An Easy Name And a Flexible Format: Podcast Launch Basics

A good name should be easy to remember, appeal to your audience, and immediately convey what your show is about. Your podcast’s name will become its identity, so it’s essential that you take the time to come up with one that resonates with potential listeners.

Your audience will first tune in because of a catchy name and a specific one-sentence statement and later decide to stay because of the value of your content. So the last thing you want to do is waste space from your title with unhelpful information, like your own name or the word “podcast” or “show”. Make every word count.

it’s probable that the person already knows they are listening to a podcast and don’t really care (at first) for the host’s name, so put your efforts into targeting your preferred audience instead.

Avoid names like:

Julia´s weekly podcast: everything tip you need to know about business

Instead use names like:

Easy SEO for small business owners

Once you have your name ready it’s time to define a format for your podcast, the best way to do this is by trial and error, by experimenting with all the formats until you find the one that works the best with your topics and audience.

Here are some formats you could try:

Interview

the classic question-and-answer conversation with at least two people

Storytelling

A captivating way to tell a story, with special attention to detail, almost like reading from a novel.

Talk Show

Like the ones on TV, with a charismatic host that guides the conversation to the most interesting life aspects of the guest

Monologue

a classic solo show, usually the host is the one doing the talking

Call-in/Ask Me Anything (AMA)

The host receives questions from his audience, either previously selected or from the live comments, to answer during the show.

Just remember: what worked one day might not work another, so don’t trap yourself in one format, it’s ok to continuously experiment to find ways that fit your content.

6 Bring It All Together: Your Show’s Premise

You are almost ready to start your podcast: you have your target audience, name, format, origin story, and everything, so now what?

We encourage you to look at these questions; they will help you define your show’s premise, understand where you are, and what direction is best for your podcast to go.

WHO is the show for? (Target Audience)
WHY are YOU leading the journey? (Origin Story)
WHERE are you taking them? (Destination, Grand Vision)
WHAT transformation will they undergo? (Transformation)
How are we getting there? (Format)
When is this happening? (Release cadence)

You can reel in new ideas from each of these questions that your niche audience will enjoy; it’s a matter of making them into topics and developing each one.

7 Invest In The Right Equipment

You have all the layouts for your show ready. Now comes the fun part: record the podcast.

It’s important to mention that the value of your content is the most important thing for a successful podcast; however, having the right equipment can also make a huge difference in how well-received your podcast is. Investing in quality equipment will ensure that your audience gets the best of the best and stays longer.

This is the list of our recommended equipment for a high-quality podcast:

Microphone: Shure SM7B Vocal Dynamic

Microphone stand: Podcast Pro Mic Boom Package

Audio Interface: Focusrite SCARLETT SOLO 3rd Gen

Cámara: insta360 Link

Headphones: Audio Technica ATH-M20X

Ring Light: LED Ring Light 10

This is what has worked for us and what we swear by, but the best way to find out what equipment is best for your podcast is to do thorough research on all the equipment characteristics until you find the ones that fit the most with your space and setup.

Launch Your Podcast

Congratulations! You are now ready to start a successful podcast with a niche audience and compelling stories that inspire your listeners.

We encourage you to be up to date with the latest trends and changes, so you can keep improving your podcast strategy moving forward.

Need more help? Contact us today to get your podcast started.