Omaha Content Marketing Tips: Learn From the Best

Posted on May 25, 2023June 28, 2024 by Julia Genoves

Omaha Content Marketing Tips: Case Studies

Having the right Omaha Content Marketing strategy and techniques is essential in the fast-paced world of business today. But for companies starting out, it might get frustrating to encompass everything required to build a complete online presence, like social media, webpage, blogs, and more.

We know the struggle because we have lived it firsthand, but trust us, it doesn´t have to be so complicated; it actually quite simple: it´s all about mastering the art of Content Marketing.

Why Omaha Content Marketing?

Content marketing is a powerful tool that can help businesses of all sizes in Omaha achieve their marketing goals. It’s about creating and sharing valuable content to attract new customers and build relationships to boost your online visibility.

The primary goal of content marketing isn´t just creating valuable content, but establishing trust, building brand awareness, and ultimately driving profitable customer actions.

You need content marketing because, unlike traditional advertising methods, content marketing does not focus on direct sales or promotions. Instead, it aims to provide the audience with helpful information that it´s more effective in driving sales and revenue.

At Two Brothers Creative, we have a team of experienced content marketers who can help you create and execute a content marketing strategy tailored to your specific business needs. We understand that every business is different and tailor our approach to each client’s unique goals.

We’re dedicated to getting to know all businesses inside and out. We take the time to understand your what is brand’s voice and the challenges entrepreneurs face when building an online presence.

In this blog post, we dive deep into the essence of content marketing and how to make it work for YOUR business by sharing some case studies from our clients in the Omaha area.

Through these specific and real case studies, you will understand better how content marketing can help you achieve your marketing goals without having to sell your soul and time and focus on your company’s success.

Case Study 1: Increasing Website Traffic for a Local Law Firm

One of our clients, an Omaha local law firm, was struggling to attract visitors to their website. They knew that increasing website traffic was crucial for generating leads and closing deals, but they didn’t know about content marketing and didn´t even know where to start. That’s where our team at Two Brothers Creative stepped in to help.

Our Omaha Content Marketing Approach

We began by conducting in-depth research to understand the law firm’s target audience, their pain points, and the type of content they would find valuable. Based on this insight, we developed a content marketing strategy with high-quality blogs tailored to the client’s audience.

Within just six months of implementing our content marketing strategy, the law firm experienced a remarkable 200% increase in website traffic. This surge in online visitors not only helped them generate more leads but also enabled them to close more deals.

Now the law firm has a well-established online presence, ranking its website higher on search engine result pages (SERPs) for targeted keywords. This enhanced visibility made it easier for potential clients to find and connect with the firm, ultimately leading to more business opportunities.

Case Study 2: Boosting Brand Awareness for a Nonprofit

Another one of our clients, a nonprofit organization that works all over Nebraska, faced the challenge of low brand awareness. They needed to reach a larger audience to forge more donations and attract volunteers.

Our Omaha Content Marketing Approach

We started by analyzing the nonprofit’s target audience and identifying the social media platforms where they were most active. Based on this research, we crafted a content marketing strategy that focused on creating engaging and informative social media content that would resonate with the audience and promote the organization’s mission.

Our team produced various types of content, including compelling stories about the people the nonprofit had helped, infographics highlighting the impact of their work, video marketing, and informative articles on relevant social issues. We also encouraged user-generated content by inviting followers to share their experiences and involvement with the organization.

For this particular client, Emotional Marketing was one of our strong tools. People felt compelled and moved by their work, making them remember the brand and associate it with their values and mission to help others.

In just three months, our content marketing efforts led to a significant 50% increase in the nonprofit’s social media following. This expanded reach resulted in more donations and a higher number of volunteers joining the organization’s cause.

Moreover, the engaging and informative content fostered a sense of community among the followers, encouraging them to actively participate in the organization’s events and initiatives.

Case Study 3: Generating Leads

This client is a local small business that was struggling to generate leads and convert them into sales and official clients. They needed a content marketing strategy that would attract potential customers and encourage them to take direct action.

Our team at Two Brothers Creative was brought on board to develop a solution tailored to the client’s specific needs. We began, like always, by researching the client’s target audience and the problems that the client solves with their products or services.

Our Omaha Content Marketing Approach

With this information, we crafted a content marketing strategy centered around creating lead magnets, such as ebooks and whitepapers, and implementing Call to Action (CTA).

We worked on creating informative content that addressed common questions and concerns. These lead magnets were designed to showcase the client’s expertise, provide actionable insights, and persuade potential customers to share their contact information in exchange for access to the content.

As a result of our content marketing efforts, the client experienced a significant increase in lead generation. They captured more leads than ever before, ultimately leading to more closed deals and increased sales.

The high-quality, relevant content attracted potential customers and helped establish the client as a trusted authority in their industry. This credibility played a crucial role in persuading prospects.

More Than Just Online Presence

These case studies serve as a testament to the power of content marketing in helping businesses achieve their marketing goals. However, the benefits of content marketing go beyond just improving website traffic, boosting brand awareness, and generating leads.

Trought Content Marketing businesses can improve their customer retention and loyalty; it also helps to create a reputation and authority for the brand and increases the positioning of your company as an industry expert.

But the main benefit of content marketing lies in its cost-effectiveness nature. Compared to traditional marketing methods, content marketing is often more cost-effective, delivering better results for a lower investment. It allows you to reach a larger audience without breaking the bank.

The benefits also last longer than traditional media, like a radio ad for a season or a bif spectacular that deteriorates over time. Content marketing offers long-lasting benefits, as your content can continue to attract and engage new audiences over the months and years your business stays active. This evergreen nature of content marketing ensures steady returns on your investment.

Two Brothers Creative: Content in a Box

At Two Brothers Creative, we’re not just passionate about content marketing. We’re dedicated to making it easy and accessible for businesses of all sizes. We firmly believe that every business should have the opportunity to harness the power of content marketing to achieve its marketing goals.

Unlock the full potential of marketing for your business growth.

The Omaha Content Marketing Basics Your Business Needs

Posted on May 25, 2023June 5, 2023 by Julia Genoves

Omaha Content Marketing 101 For Businesses

Omaha content marketing is essential for any business in Nebraska that wants to succeed, especially in competitive markets. By creating and sharing high-quality content, businesses can attract new customers, and build relationships.

If you’re a new business owner in Omaha, you’re probably wondering how to get started with content marketing.

In this guide, we will delve into the world of content marketing for Omaha businesses and how to create a local marketing strategy. From understanding your target audience to utilizing search engine optimization (SEO) techniques.

What is Omaha Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content Market is very specific and, most of the time, provides solutions to the audience’s problems by showcasing a helpful tip to improve a specific task. This way, the users find a very particular value in the content and tend to keep watching and even purchasing the product or service.

Why is Content Marketing Important?

As the digital landscape continues to evolve, content marketing is more important than ever and an essential component of any successful business. For Omaha entrepreneurs, understanding the importance of crafting a local marketing strategy is essential.

There are many reasons why local content marketing is important for businesses, like attracting new customers.

When you create high-quality content that solves your target audience’s problems, you’ll attract new visitors to your website and social media pages with your solutions.

Content marketing can help you build relationships with existing customers. Think about it: most Omaha citizens are already on social media and online platforms, so by providing value to your customers with your content, you’ll gain loyalty and become a “friend” of those who are already your clients. This will make them more likely to do business with you in the future.

Content Marketing also boosts your online visibility. When your content is high-quality and relevant, it will rank higher in search engine results pages (SERPs). This will help you attract more visitors to your website and increase your online visibility.

And lastly, with a specific Content Marketing strategy, you can drive profitable customer action, such as making a purchase, signing up for your email list, visiting the storefront, contacting a representative, or sending mail.

How to Create a Content Marketing Strategy for Omaha Businesses

If you’re ready to start creating content for your business, here are a few tips that will help you create a more effective and proficient local marketing strategy:

Define Your Target Audience.

Who are you trying to reach with your content? What are their needs and wants? Once you know who your target audience is, you can tailor your content to appeal to them.

Make sure to be supper painfully specific; the more specific, the better. Find what group in Nebraska can benefit from your product or service; by doing so, you will make your content more efficient.

Set Goals for Your Content Marketing

What do you want to achieve with your content marketing? Do you want to generate leads, increase website traffic, or boost brand awareness? Once you know your goals, you can create content that is designed to help you achieve them.

For example, if your goal is to drive more sales, you will create content that showcases the functionality of your product and the price and add a Call to Action driven to make a purchase.

Choose the Right Content Formats.

There are many different types of content that you can create, including blog posts, articles, infographics, videos, and social media posts. Choose the content formats that are most likely to resonate with your target audience.

If you aren´t sure what format to use or don´t find a specific one that your users specifically like, try implementing all of them in your content, and see which ones responded better and have more engagement.

Create High-Quality Content.

Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

High-quality videos are images are also more likely to rank higher and produce more results. So try to always put in extra effort when creating your content.

Promote Your Content

Once you create your content, you need to promote it so that people in Omaha can find it. You can promote your content on social media, through email, or through paid advertising. Try to focus your efforts on google my business since it will show it to more people in your area.

UGC

A good way to push your Local content marketing is by showcasing User-generated content or collaborating with local influencers and talent that can promote your business with their followers.

This is a form of marketing that seems more real; online users really appreciate authenticity and love to get a recommendation from their favorite content creators.

Rank for Your Keywords

To ensure your content reaches your target audience, it’s essential to optimize it for search engines. This is what we call: SEO in the Digital Marketing world.

Basically, Search Engine Optimization (SEO) is the practice of optimizing the specific keywords in your content to boost your traffic in search engines like Google or Bing. By focusing on the right keywords, you can increase your content’s visibility and drive more organic traffic to your website.

Here is how to do it:

Do Keyword Research

The first step to ranking for the right keywords is to do keyword research. This involves identifying the keywords that your target audience is searching for.

There are plenty of tools that you can use to do this research, like Google Keyword Planner, People Also Ask, SEMrush, or MOZ.

Optimize Your Content for Keywords

Once you know the keywords that you want to rank for, you need to optimize your content for those keywords.

Incorporate them into your content strategically. This includes placing keywords in the title, headings, meta description, URL, and throughout the body of your content. Be careful not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings.

Create High-Quality Content

The most important factor in ranking for keywords is creating high-quality content. Your content should be well-written, informative, and engaging. It should also be relevant to your target audience.

No matter how much keyword research and placement you do, if your content isn´t valuable, people will eventually click out of it.

Build Backlinks to Your Website

Including relevant internal and external links in your content can also improve your SEO ranking. Internal linking refers to linking to other pages on your website, helping search result engines understand the structure of your site and keeping users engaged. External linking, on the other hand, involves linking to reputable, authoritative websites,

Backlinks are a ranking factor in Google’s algorithm, so building backlinks to your website can help you rank higher for keywords. Trey is to use local links for businesses and reputable pages in Nebraska.

Be Patient

SEO takes time to work, and ranking for keywords isn´t immediate. Don’t expect to start ranking for the top spots overnight. Just keep creating high-quality content.

SEO is an ongoing process, and it’s essential to monitor your content’s performance regularly. Track your keyword rankings, organic traffic, and user engagement metrics to identify areas where your content can be improved or updated.

Start to Grow Your Businesses

If you are still struggling and don´t know where to start to create local content marketing for your business, don’t worry! We are here to guide you in the process and ensure your marketing efforts work!

At Two Brothers Creative, we’re not just passionate about social media. We’re dedicated to making it easy and accessible for businesses of all sizes. We believe that every business should have the opportunity to conquer the knowledge of content marketing to achieve its marketing goals.

A Guide to Omaha Social Media Marketing

Posted on May 25, 2023June 8, 2023 by Julia Genoves

How to: Omaha Social Media Marketing

How to do Omaha Social Media Marketing for your business? As social media experts based right here in the heart of Nebraska, we know firsthand how fierce the competition can get in the Nebraska market.

To truly stand apart from the crowd and make a lasting impression on social media users, it’s essential to establish a solid online presence. And one of the most effective ways to achieve this is by embracing Content marketing.

In this guide, we’ll cover everything you need to know about Social Media Marketing for Omaha businesses.

Two Brothers Creative video podcast studio in Omaha, NE

What is Omaha Social Media Marketing?

When done correctly, Social Media Marketing can help you increase brand awareness, generate leads, and boost sales. It´s just about playing your game strategically. To really dive into de right way to do this type of marketing, first, we need to understand what it is.

In a nutshell, social media marketing is the process of promoting your products or services through various social media platforms. It’s all about creating engaging content that resonates with your target audience and encourages them to interact with your brand.

There are many social media platforms available, each with its unique audience and features. Some of the most popular social media platforms include:

Facebook: Facebook has a diverse user base, with people of all ages, demographics, and interests. It’s an ideal platform for Bussines to Consumer (B2C) Marketing.

Twitter: The main objective of using Twitter is to share real-time updates, engage in conversations, and network with industry experts and potential customers

LinkedIn: LinkedIn is the professional social media to go to; it is used to establish your brand as an industry leader, share professional insights and updates, and connect with potential clients, partners, and employees. This is the perfect platform for Business to Business (B2B) marketing.

Instagram: it´s great to showcase your brand’s personality and visual identity, engaging with your audience through visually appealing content, collaborate with influencers, and promote products or services using shoppable posts and Instagram Stories.

Pinterest: share visually appealing images and infographics that inspire and inform users, drive traffic to your website or blog

YouTube: The main objective of using YouTube is to create and share engaging video content that showcases your brand’s expertise, entertains or educates your audience, and drives traffic to your website or online store

Why Omaha Social Media Marketing?

Why should you use social media for your business success? Well, it’s no secret that these platforms have become an integral part of our daily lives. They’re where we go to connect with friends, family, and, yes, even our favorite local businesses. So, if you want to reach your target audience and engage with them meaningfully, social media is the place to be.

Social media platforms are easily accessible to people across the globe, providing an opportunity for individuals to connect with others who share similar interests, beliefs, or experiences.

This instant access to a vast network of like-minded individuals fosters a strong sense of belonging and community. This is why having a social media presence can drive more focus and strong results in your marketing efforts.

But don’t worry; you don’t have to be a marketing whiz to succeed in the world of social media. With a little guidance, some creativity, and a dash of persistence, you’ll soon see your business making waves in the Omaha community and beyond.

The Importance of Omaha Social Media Marketing

Social media marketing holds immense value for businesses today, and there are numerous reasons why it’s become such an essential component of a successful marketing strategy. Let’s take a closer look at some of the benefits.

Real Connection with Your Target Audience

Social media platforms allow you to connect with your target audience on a personal level. This is a great way to build relationships and trust with your customers.

By sharing relevant content, responding to comments, and participating in conversations, you craft meaningful relationships which translate into brand loyalty.

Generate Leads

Social media is a great way to generate leads for your business. By creating valuable content and engaging with your audience, you can encourage people to sign up for your email list or contact you for more information.

Driving Sales and Revenue

Social media can be a powerful tool for driving sales. By promoting your products or services on social media, you can reach a wider audience and increase your chances of making a sale.

Social media allows you to monitor what people are saying about your brand and gather trustworthy feedback, so you can better suit your massage to what your audience needs and want.

How to Create Effective Social Media Content

The key to creating effective social media content is to create content that is valuable, relevant, and engaging. Your content should be something that your target audience will find interesting and useful. It should also be consistent with your brand identity and tone.

Here are a few of our essential tips for creating effective Social Media content that converts and stays with your audience for a long time

Use visuals

In the age of information overload, capturing the attention of your audience has become increasingly challenging. Visual content is more likely to be viewed and shared by users compared to text-only content.

People are more likely to engage with content that includes visuals, such as images, videos, and infographics. It makes it more dynamic and fun to watch, which also means it´s more easy to remember.

Be consistent

Consistency is your best friend. Post new content on a regular basis. Try to make it a habit and secure specific days of the week to post. This will help you keep your audience engaged and coming back for more.

Having a consistent end regular schedule will also tell the social media platforms that you are an active user, especially if you engage with your audience in the comments, and will push your content further.

Incorporate UGC

User-generated content (UGC) is any type of content that is created and published by users of a website, service, or platform. This can include text, images, videos, audio, and more. When users see other people’s positive experiences with a product or service, they are more likely to trust that company.

It´s also a great way to have a content repertoire without investing a lot of time and resources in actually making it.

Social Media Analytics.

Social media analytics tools are a must when reviewing your content performance. Analytics can help you track the reach of your social media campaigns and see what’s working and what’s not.

This information will help you create necessary changes to improve your marketing strategy when needed.

How to Measure Your Social Media Marketing Efforts

As we just discussed, It’s important to track the results of your social media marketing efforts. There are a number of different social media analytics tools available that can help you track your results.

You will need to find the one that works best for you and give you the most valuable information for your business. Here are Some of the most popular social media analytics tools that we like to use

Google Analytics Google Analytics is a comprehensive web analytics tool that helps you track and analyze your website’s performance. It provides insights into user behavior, traffic sources, page views, bounce rate, conversion rate, and more.

Facebook Insights Facebook Insights is the native analytics platform for Facebook business pages, providing valuable information about your page’s performance, including reach, engagement, page views, and follower demographics.

Twitter Analytics This is the built-in analytics tool for Twitter, offering insights into your tweets’ performance, audience demographics, and engagement metrics such as likes, retweets, and replies.

LinkedIn Analytics LinkedIn Analytics provides valuable data about your posts’ performance, audience demographics, and engagement metrics like clicks, likes, comments, shares, and the users interested in your business.

Instagram Insights It offers insights into your account’s follower growth reach impressions, and engagement metrics like likes, comments, and saves.

By tracking the results of your social media marketing efforts, you can make adjustments to your campaigns as needed to ensure that you’re getting the most out of your social media marketing investment.

Start Your Social Media Content Strategy

By following the tips and using some of these tools, you can create effective social media content, measure the results of your efforts, and make the most of social media marketing for your business.

If you are still struggling and don´t know where to start or don´t have the time to do so, we are here to help you start your online presence and Social Media Content Strategy.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

How UGC Marketing Can Help Your Omaha Business

Posted on May 25, 2023June 9, 2023 by Julia Genoves

UGC Marketing: The New Tool for Omaha Businesses

Why is UGC Marketing the new tool for Omaha Businesses? In recent years, the world of social media has experienced a massive transformation. The thought of UGC Marketing, or a video racking up over 10 million likes within days, would have been unimaginable not too long ago.

That´s why a concept like “User Generated Content” (UGC Marketing) might have seemed like a far-fetched dream.

UGC Marketing allows you to tap into a vast pool of creative minds, allowing your brand to reach new heights without stretching your resources thin. But what is UGC, and how can you use it?

What is UGC?

At first glance, having the time and knowledge to create enough content to go viral and establish a solid online presence might seem like an impossible challenge. But here’s the twist: you don’t necessarily have to do it all yourself. That´s where UGC comes in handy.

As its name states, User Generated Content is any form of content created by a brand’s customers, users, or fans rather than the brand itself.

This can include various formats such as text, images, videos, blogs, and more. UGC is considered more authentic and trustworthy than traditional brand-produced content, as it reflects the real-life experiences and opinions of actual users.

Now more than ever, businesses are relying on UGC (usually paid) to improve and diversify their Content Marketing strategy, not only to seem more real but to reach a wider audience, go viral, and drive their efforts in other marketing areas.

Take the example of Go Pro, which constantly uses its audience’s video shots and photos that were taken with one of their product to fill its social media feed.

@gopro
Does this count as spring skiing? Victor Broquedis chased #GoProAthlete @Kilian Bron down the world’s tallest sand dune in Peru #gopro #gopromax #ski #mtb #bike #skiing #skitok #mountainbike
♬ original sound – GoPro

Understanding UGC Marketing

Various forms of UGC can help boost a brand’s image and credibility. It’s important to choose the ones that align more with your audience’s online usage and the content they like to consume.

Vertical Video

Probably the most popular and effective way to do UGC, any form of a vertical video about your product or service can be repurposed in a lot of ways and for a lot of social media platforms.

Some of the benefits of vertical video is its mobile-friendly aspect to it. With an increasing number of users accessing social media through their smartphones, vertical video caters perfectly to the mobile experience.

Vertical videos also tend to be more immersive and engaging than traditional horizontal videos, capturing the viewer’s attention more effectively.

Testimonials

Similar to reviews, testimonials are positive statements from satisfied customers. Sure, a quick review on a Google business page is great! But video testimonials that are exciting or emotional can bring so much more traction to your business.

You can ask for video or written testimonials in exchange for coupons, deals, and freebies or even pay for them if you have the budget. These are great to showcase on your main webpage.

Social Media Posts

When users share their experiences, thoughts, or images related to a product or service on social media platforms like Instagram, Facebook, or Twitter, they create UGC that can reach a wide audience and create buzz around a brand.

Ask for customers to tag your business in their posts and stories; you can even add a QR code to your storefront and product to make it easier for customers to find and tag you.

This is one of the best, more efficient, and cheap types of UGC out there because it doesn’t require a lot of production, just a quick tag in a quick social media post.

Blog Posts

A lot of people still are really into blogs and finding reviews on their favorite blogger pages. Finding a UGC creator that can write blogs and link to your page will give you more online credibility and will boost the SEO of your web page.

Try to find someone that has a reputable page with a decent following that can really be interested in your service or product. Food blogs, lifestyle blogs, and makeup blogs are still one of the most popular out there.

The Advantages of Incorporating UGC Marketing

One of the most significant benefits of UGC is its ability to enhance your brand’s authenticity and credibility. Since UGC is created by real customers who have experienced your product or service firsthand, it provides a genuine perspective that resonates with potential customers.

UGC encourages interaction between your brand and its audience, fostering a sense of community and loyalty. By sharing and promoting user-generated content on your social media platforms and website, you create a sense of proximity. Remember, people want to do business with brands they know, trust, and feel an emotional connection with.

When users create and share content related to your brand, they become powerful brand ambassadors who can extend your reach to new audiences. As friends and followers engage with their shared content, your brand gains additional exposure and visibility.

Save Some Time with UGC Marketing

But probably the most important thing about incorporating UGC into your content marketing strategy is having a constant stream of high-quality content can be time-consuming and resource-intensive for your marketing team.

UGC marketing can alleviate some of this burden and repurpose existing content in innovative ways. This not only saves your team time and effort but also ensures that your marketing materials remain fresh and relevant.

How to Find High-Quality UGC Creators

Let’s remember that user-generated content doesn’t need to be perfect and super high-quality video; it needs to feel real; it doesn’t matter if it was recorded on a cellphone; the content is what matters.

This being said, having quality content is crucial for your marketing to strive; how can you find the best UGC creators or who to ask to create content for your business?

First and foremost, seek out content creators who have a genuine passion for your brand or industry. These individuals are more likely to create authentic and compelling content that aligns with your brand values and messaging. You can find such creators by browsing through relevant hashtags, monitoring brand mentions, or checking out industry-related forums and communities.

Micro-influencers are a great choice, too; those with a smaller but highly engaged following can be an excellent choice for more targeted and cost-effective campaigns. Although they may have fewer followers than larger influencers, their audience often has a stronger connection with them.

You can also find UGC Marketing creators on specific web pages like Fiver or linkedin. Ask for their portfolio and references to see what type of work they do and make sure it aligns with your brand goals and strategy.

Measuring the Impact of UGC Marketing

Lastly, make sure to keep track of the result of your UGC marketing. By tracking relevant metrics and gathering feedback from your audience, you can refine your UGC campaigns and maximize their potential.

Monitoring KPIs related to your UGC initiatives will help your business succeed and identify areas for improvement. Some crucial KPIs to track include:

Engagement: Measure likes, comments, shares, and other interactions with your UGC to evaluate how well it resonates with your audience.

Conversions: Track the number of leads or sales generated from your UGC campaigns to assess their direct impact on your bottom line.

Social Shares: Monitor the number of times your UGC is shared across social media platforms to understand its reach and virality.

Website Traffic: Analyze the volume of traffic driven to your website through UGC and determine if it leads to an increase in new or returning visitors.

Start Implementing UGC Today.

User Generated Content (UGC) marketing has become an indispensable element in today’s marketing landscape. With the rapid rise of social media platforms and the increasing skepticism toward traditional advertising, UGC provides an authentic and engaging way to connect with audiences and build lasting relationships.

Two Brothers Creative: Content in a Box

How to Build a Digital Marketing Strategy 2023

Posted on May 13, 2023June 6, 2023 by Julia Genoves

Winning Digital Marketing Strategy for the New Era

As the digital marketing landscape continues to evolve, it’s vital for businesses to be able to stay on top of the changing trends, have a digital marketing strategy, and understand how best to take advantage of them.

Effective digital marketing strategies are essential for both large multinationals and small start-ups alike, enabling companies to drive increased customer engagement and brand visibility.

In this blog, I´ll share my experiences and help you build a digital marketing strategy that works for you.

Two Brothers Creative's Omaha Podcast Studio with Jeff Koterba

My Path to Digital Marketing

However, building a successful digital marketing strategy can seem overwhelming – there is so much potential available that choosing where and how to invest time and money effectively can be daunting.

I’ve been through the ups and downs of building a business from scratch. I’ve faced challenges, made mistakes, and learned a ton along the way.

Let me tell you a story about my first business venture.

I started my own company in Omaha, Nebraska, with big dreams and high hopes. However, reality struck soon enough, and I came to the harsh realization that a great product alone wasn’t sufficient.

To truly thrive, I needed to spread the word, generate buzz, and make my presence known in the market. It quickly became apparent that I needed something more to propel my business forward.

That’s when I discovered the power of digital marketing. It was a game-changer! So, buckle up and get ready to learn how to build a digital marketing strategy that drives results.

Understanding Digital Marketing

Before diving in, let’s clarify what digital marketing is.

In simple terms, it’s promoting your product or service using online channels, like search engines, email marketing, and social media platforms.

The goal is to increase brand awareness, drive traffic to your website, and charm your target audience online, turning them into loyal customers and ambassadors.

Identify Your Business Goal

But to increase brand awareness, just making content for the sake of it isn’t enough; even before doing our research and thinking like our target audience, we first need to identify clear en measurable objectives.

First things first: you need to set a clear business goal.

Ask yourself, “What do I want to achieve with my digital marketing campaign?”

It could be anything from increasing sales to growing your email list or improving customer engagement.

Be specific and make it measurable. For example, my initial goal was to increase website traffic by 50% within six months.

Know Your Ideal Customer

Now that you have a goal in mind, it’s time to understand your target audience.

Who’s your ideal customer? What are their demographics, interests, and pain points?

Creating a detailed buyer persona helps you tailor your digital strategies to resonate with them. When I started, I spent hours researching my target market, and it was worth every minute.

By diving deep into the world of my potential customers, I uncovered invaluable insights about their demographics, preferences, pain points, and aspirations.

As a result, my marketing efforts became more effective, driving higher engagement, conversions, and, ultimately, customer loyalty.

Choose the Right Digital Marketing Channels

Not all digital channels are created equal.

Some may work wonders for your business, while others might fall flat. So, how do you choose the right ones?

Start by assessing your target audience’s online habits. Are they active on social media platforms like Facebook or Instagram?

Do they prefer email newsletters, podcasts or engaging blog posts? What types of content do they consume (such as articles, videos, or podcasts)? The time of day they’re most active online, and even the specific keywords they use when searching for information

Experiment with different channels and track their performance to find the best fit.

In essence, decoding your target audience’s online habits is like having a roadmap to their hearts and minds, guiding you toward more effective and engaging content marketing strategies.

Search Engine Optimized SEO: Make Google Your Friend

Let’s face it: we all rely on search engines like Google to find information.

That’s why it’s essential to make your website search engine optimized (SEO). By using relevant keywords, meta descriptions and producing high-quality content, you’ll increase your site’s visibility and attract more organic traffic.

Trust me, investing in SEO pays off in the long run.

Digital Marketing: Engaging Content

A key component of any digital marketing campaign is creating valuable content that speaks to your ideal customer.

Blog posts are a great way to showcase your expertise, address your audience’s needs, and establish trust.

I remember when I started writing blog posts, I was nervous. But as I continued, I found my voice and saw how my audience connected with my content.

Aim to write informative, engaging, and shareable blog posts that keep readers coming back for more.

Email Marketing: Connect Directly With Your Audience

Don’t underestimate the power of email marketing.

It allows you to connect with your audience on a more personal level and keep them updated on your latest offers, news, and content.

Building an email list was one of the best decisions I made in my business journey. Start by offering valuable resources or exclusive deals in exchange for their email addresses.

Remember to send regular, relevant, and engaging emails to keep your subscribers interested.

Social Media Platforms: Building a Community

Social media is an incredible tool to reach your target audience and create a loyal community around your brand.

Choose the platforms where your ideal customer spends most of their time and start sharing valuable, engaging content that resonates with them. Be consistent, interact with your followers, and use eye-catching visuals.

It took me some time to get the hang of it, but once I did, my social media presence started to grow, and so did my business.

Landing Page: Your First Impression

In the world of digital marketing, first impressions are everything. When potential customers click on your ads or links, they’re transported to a designated page on your website known as a landing page. This crucial touchpoint serves as your virtual storefront, greeting visitors and setting the tone for their entire experience with your brand.

It’s crucial to make a great first impression and encourage them to take action, whether it’s signing up for your newsletter or purchasing your product. A well-designed landing page with a clear call-to-action (CTA) can significantly increase your conversion rates.

Use eye-catching images or videos that showcase your product, demonstrate its value, or evoke an emotional response from your audience. Remember, a picture is worth a thousand words.

By investing time and effort in creating an impactful landing page that leaves a lasting first impression, you can significantly increase your conversion rates and drive business growth.

Paid Advertising: Boost Your Reach

While organic growth is fantastic, sometimes you need to give your digital marketing efforts a little push.

Paid advertising, such as Google Ads and social media ads, can help you reach a broader audience, target specific demographics, and achieve your business goals faster.

I remember when I first tried paid advertising, I was skeptical. But after tweaking my ad targeting and budget, I saw a significant increase in website traffic and sales.

Leverage Word-of-Mouth Digital Marketing

Earned media is any publicity or brand exposure you gain through organic means, like customer reviews, mentions in online publications, or social media shares.

It’s valuable because it shows that your audience trusts and values your product or service. Encourage customers to leave reviews, share their experiences on social media, or write testimonials.

When my business started getting positive reviews, it was a real confidence booster and helped attract more potential customers.

Monitor and Analyze Your Results

Measuring your digital marketing campaign’s performance is essential to understand what works and what doesn’t.

Keep track of your website traffic, conversion rates, social media engagement, and other key performance indicators (KPIs) to make data-driven decisions. Adjust your strategies as needed and remember that digital marketing is an ongoing process.

When I first started analyzing my results, I was surprised by some of the insights I gained, and it helped me improve my overall strategy.

Collaborate With Your Marketing Team

If you have a marketing team, involve them in the planning and execution of your digital marketing campaign.

Each team member brings unique skills and perspectives that can contribute to the overall success of your strategy.

was initially hesitant to delegate tasks and relinquish control. However, as soon as I took the leap of faith and started trusting my team’s capabilities, I witnessed a remarkable transformation in our marketing efforts. Their creativity, innovative ideas, and specialized skills propelled our campaigns to new heights, resulting in increased engagement, conversions, and overall business growth.

So, don’t be afraid to embrace collaboration and empower your marketing team to contribute their unique insights and abilities.

Stay Updated on Digital Marketing Trends

The digital marketing landscape is constantly evolving, and it’s essential to stay updated on the latest trends and best practices.

Subscribe to industry newsletters, attend webinars, and follow marketing influencers to keep your knowledge fresh.

I make it a point to dedicate some time each week to learning something new about digital marketing, and it’s been incredibly helpful in staying ahead of the curve.

Final Thoughts

Remember, success doesn’t happen overnight. Stay consistent, learn from your mistakes, and keep experimenting with new ideas.

I believe in you! Now go out there and create a digital marketing strategy that’ll take your business to new heights.

Good luck, and feel free to reach out if you have any questions or need advice. I’m always here to help.

Digital Marketing in the age of the algorithm is overwhelming.

Are you feeling overwhelmed by the demands of digital marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced digital marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Book a Free Strategy Call

Start taking your digital marketing to the next level by booking a strategy call with us today.

Hosting a Podcast Perfectly: What Makes a Good Host?

Posted on May 9, 2023May 9, 2023 by Julia Genoves

Hosting a Podcast Perfectly: What Makes a Good Podcast Host?

Podcasting is a great way to connect with your audience and share your message with the world. But if you want your podcast to be successful, you need to be a good host, and Hosting a Podcast isn’t always easy.

A good podcast host is someone who is engaging, informative, and entertaining. They are able to keep their audience’s attention and make them feel like they are part of the conversation.

Here are some of the qualities that make a good podcast host

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

Qualities for Hosting a Podcast Perfectly

Engaging

A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic.

Informative

A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared, and sharing their knowledge in a clear and concise way.

Additionally, a good host must be able to provide their audience with valuable information that is relevant, insightful, and interesting. They can do this by sharing their knowledge and experience in their area of expertise and by using real-life stories to illustrate key points. This helps make the podcast more engaging and relatable to the listeners.

Entertaining

A good podcast host is able to entertain their audience. They do this by telling stories, sharing jokes, and making their show fun to listen to.

In addition to these qualities, a good podcast host is also someone who is confident, articulate, and has a good voice for radio. A good podcast host is someone who is able to think on their feet and handle unexpected questions or situations.

How to Start Your Hosting Journey

If you want to be a good podcast host, there are a few things you can do to improve your skills. First, practice your public speaking skills. This will help you to become more confident and comfortable speaking in front of an audience.

Second, learn how to edit your audio files. This will help you to improve the sound quality of your podcast and make it more enjoyable for your listeners.

And Finally, get feedback from your friends, family, and colleagues. This will help you to identify areas where you can improve your hosting skills that you have otherwise missed. Listening to constructive criticism is one of the best ways to better your content.

Putting in practice all these tips will get you on your way to becoming the perfect host, but if you want to go the extra mile, here are some additional tips for becoming a pro at hosting a podcast.

Do Your Research Before Hosting a Podcast

After your podcast’s ideal listener and show focus identity are defined, you are ready to start recording! But before each episode’s recording, you’ll want to do your ‘show prep’ in advance.

The traditional rule from radio broadcasting has always been to do three hours of preparation and research for every one hour ‘on the air,’ and podcasting is no different. The last thing you want is to start recording and not know what you want to say or do.

Be Prepared

Come up with a list of topics you want to discuss for the entire season (we recommend starting with 50 topic ideas). Then, use free search engine research services like Google Trends, Answer the Public, or Ubersuggest to find out what the actual questions people are really asking search engines about your subject matter.

Blend your topic ideas with the questions of the public and plan out your season effectively. This will dramatically decrease how much time (and stress) is involved for you leading up to each podcast episode’s recording.

Be Yourself

Don’t try to be someone you’re not. Your audience will be able to tell if you’re fake, and they’ll be less likely to connect with you.

Nobody wants perfection because perfection is boring. Do not seek perfection in your delivery, performance, or any aspect of your podcast because that is not what people want. When you make a mistake – leave it in the episode. If you stumble over words – leave it in the episode.

Flaws are what make you relatable and allow you to be vulnerable, which builds trust with your audience that you need.

Should You Hire A Podcast Coach?

If you are serious about becoming a good podcast host, consider hiring a podcast coach. A podcast coach can help you to develop your skills and improve your podcast. They can also provide you with feedback and support as you start your podcasting journey.

If you are the hero in your own story, think of your podcast coach as your guide to help you get there. Like Luke Skywalker or Katniss Everdeen, you are a hero on a quest to be victorious when you encounter your guide, who gives you a plan and calls you to action.

You need a plan if you want to be a successful podcast host, and you need feedback and accountability, which you can’t get by going without a podcast coach.

Most podcasts only last 7-10 episodes before most podcasters give up and quit. The reason most podcasters throw in the towel is most often that most do not invest in the fundamental process of podcast development at the very beginning.

Working with an experienced and professional podcast coach through the development of your podcast is how you will develop your show’s identity, target listener, and unique mission. These key pillars become your podcast’s foundation that you will build everything.

You’re actually going to save a lot of money by hiring a podcast coach compared to not hiring one. Without a podcast coach, you are going to lose so much more time working on your podcast, as you will be doing things 2-3 times after learning the hard way from doing things wrong.

And what happens if you never discover the ‘right way’ to do something and you give up on your podcast endeavor? All of those hours, days, and weeks invested are now a complete waste of time you’ll never get back.

Invest in a podcast coach who will show you the correct path forward, mistakes to avoid, and techniques for success. Strategies, tips, tools, systems, and techniques that would have taken you years to learn and develop organically on your own, are what a professional podcast coach delivers.

Start Hosting a Podcast Like a Pro

Looking for more helpful podcast resources? download our FREE “Perfect Podcast Episode Planner” reusable worksheet! It will help you easily plan out the perfect podcast episodes for your show every time!

If you need a premiere podcast coach to help guide you through the process and podcast analytics it’s time to talk to the elite podcast coaches at Two Brothers Creative today.

With coaches all over the country who have decades of experience coaching and teaching podcasters of all skill levels, Two Brothers Creative’s podcast coaching services are exactly what you need to become hosting a podcast like a pro.

How To Record a Podcast Remotely: Tips and Tricks

Posted on May 9, 2023 by Julia Genoves

How To Record a Podcast Remotely

A few years ago, I was a budding podcaster with a mission to share stories and knowledge with the world. But I faced a significant challenge: I couldn’t always be in the same room as my guests. That’s when I discovered How To Record a Podcast Remotely.

Through a lot of trial and error (a lot of error), I’ve learned so much along the way.

Today I’ll share my tips and recommendations on recording high-quality remote podcast episodes.

So let’s get started on transforming your idea into an amazing remote podcast episode!

How to record a podcast remotely Two Brothers Creative Podcast strategy

Record a Podcast Remotely: Choosing the Right Platform

The first step in remote podcasting is finding a remote recording platform that suits your needs.

Many options are available, each with its unique features and price points. Some popular platforms include Zencastr, SquadCast, and Riverside. FM.

To choose the right one, consider factors like sound quality, ease of use, and additional features like video podcasting and live streaming capabilities.

For my podcast, I found SquadCast to be the perfect fit, with its intuitive interface and high-quality audio recording.

Ensuring a Stable Internet Connection

When recording a remote podcast, a stable internet connection is vital for both you and your guest.

A poor connection can result in choppy audio or video, making your podcast difficult to understand or enjoy. To avoid this, I recommend using an Ethernet cable instead of Wi-Fi whenever possible, as it provides a more stable connection.

Additionally, ask your guest to do the same and close any unnecessary applications that might consume bandwidth during the recording session.

Preparing Your Recording Environment

To minimize background noises and ensure the best sound quality, it’s important to create a suitable recording environment.

When I first started, I recorded my podcast episodes in my living room, which was filled with echoes and background noise from the street.

After trying different locations, I finally settled on a small, carpeted room with curtains and soft furnishings to absorb sound. Encourage your guest to find a similarly quiet space and use a good-quality microphone to further improve audio quality.

Mastering Your Microphone Setup To Record a Podcast Remotely

A crucial aspect of remote podcasting is choosing and setting up a suitable microphone.

As I experimented with different microphones, I realized that not all of them are created equal. Invest in a decent microphone to capture high-quality audio, such as the Audio-Technica ATR2100x or the Rode PodMic.

When setting up your microphone, use a stand or boom arm to position it close to your mouth at a 45-degree angle to avoid plosive sounds. Instruct your guest to do the same with their microphone, ensuring consistent audio quality throughout the podcast episode.

Selecting the Right Headphones

Wearing headphones during your remote recording sessions is essential for two reasons: it prevents audio feedback, and it allows you to monitor your sound quality in real-time.

I learned this the hard way when I had to scrap an entire episode due to an audio issue I didn’t notice during the recording.

Closed-back headphones are ideal for podcasting because they minimize sound leakage, which could be picked up by your microphone. Some popular options include the Sony MDR-7506 and Audio-Technica ATH-M40x.

Encourage your guest to use headphones as well, even if they’re not as tech-savvy or don’t have professional equipment.

Record a Podcast Remotely: Interview and Communication

One of the biggest challenges in remote podcasting is conducting a seamless remote interview.

To ensure a smooth experience, I always schedule a pre-interview call with my guests to test their equipment, internet connection, and the remote recording platform.

This helps identify any potential issues before the actual recording and allows both parties to become comfortable with the setup.

During the interview, maintain clear communication and be patient with any technical difficulties. I find it helpful to establish visual cues, such as raising a hand to signal a question, to avoid interruptions while recording video.

Remember that there might be a slight delay in audio, so allow for brief pauses before responding to your guest.

Taking Advantage of Remote Recording Software Features

Many remote recording platforms offer features that can enhance your podcast episodes.

For instance, most platforms automatically record separate audio files for each participant, making post-production and podcast editing easier. Some platforms also offer built-in live streaming capabilities, allowing you to reach a wider audience through platforms like YouTube and Facebook.

Managing Your Recording Sessions

Organization is key when it comes to remote podcasting.

To keep track of my podcast episodes, I create a shared folder with my guest, where we can both upload our individual audio files and any other relevant materials. This way, we have easy access to everything needed for post-production.

Additionally, make sure to record a backup of your audio to avoid losing valuable content due to technical issues. I learned this lesson the hard way when a software glitch caused me to lose an entire interview.

Post-Production: Enhancing Your Sound Quality

Even with high-quality audio recordings, post-production is necessary to polish your podcast episodes.

During the editing process, focus on eliminating any unwanted background noises, adjusting volume levels, and removing awkward pauses or verbal fillers. There are various podcast editing tools available. These are my recommendations:

Audacity,

Adobe Audition

Descript

For those less experienced in audio editing, consider outsourcing this task to a professional podcast editor. In my early days of podcasting, I found that working with a skilled editor not only saved me time but also significantly improved the overall sound quality of my episodes.

Video Podcasting and Live Streaming

If you decide to venture into video podcasting or live streaming, there are additional considerations to keep in mind.

Ensure that both you and your guest have adequate lighting and a clean, uncluttered background. Test your video setup before the recording session to identify any potential issues, such as poor camera angles or unfavorable lighting conditions.

Live streaming can be a fantastic way to engage with your audience in real time and attract new listeners. However, it requires careful planning and preparation to avoid technical issues and ensure a smooth experience for both you and your viewers.

Promoting Your Remote Podcast

Once your podcast episodes are produced and polished, it’s time to share them with the world.

Social media platforms, such as Twitter, Instagram, and Facebook, are excellent for promoting your podcast and connecting with your target audience. Don’t forget to use relevant hashtags and engage with your listeners by responding to comments and messages.

Additionally, collaborate with other podcasters and industry influencers to expand your reach. I’ve found that being a guest on other podcasts or inviting notable experts to join my podcast has significantly boosted my listener base.

Record a Podcast Remotely

Podcasting has become an amazingly versatile medium for content creators, educators, and entrepreneurs to share their stories and present their ideas.

There are many factors to consider when creating successful remote recordings. These include selecting the right recording platform, preparing and testing the equipment setup, and improving the sound quality of your podcast. Lastly, it’s important to let the world know about your work.

Take the time to cover each step we’ve discussed in detail. This will ensure you get the most out of any podcast session, even when working from home.

Most importantly, have fun creating meaningful podcasts that really resonate with audiences.

And let us know if you need help producing or archiving your podcasts – don’t hesitate to contact us for a free strategy call.

The B2B Content Marketing Strategy for 2024

Posted on May 9, 2023February 5, 2024 by Julia Genoves

Why You Need a B2B Content Marketing Strategy

If you are a business that works for other companies looking to start a winning marketing plan, then a B2B Content marketing strategy is right for you. There is a wild difference between selling to another business and individual consumers.

While Business to Consumer (B2C) marketing is aimed at individuals, business-to-business (B2B) content marketing focuses on connecting with other companies to build relationships and drive conversions.

What is a B2B Content Marketing Strategy

B2B Content Marketing: Why Is It Different?

A Business to Business Marketing content strategy must be carefully crafted to reach the right audience, engage them with compelling stories and business-related topics, and create a lasting impression leading to long-term partnerships. With the right plan, you can effectively target other businesses effectively.

As mentioned before, B2B content marketing involves creating content for a specific industry and user, such as key decision-makers in companies. On the other hand, B2C content marketing focuses on creating content for consumers to gain their trust and loyalty.

For this reason, B2B content often appeals to the logic of potential customers, while B2C content appeals more to emotions.

You can tell the difference between B2B and B2C content in the tone and style of the messaging. B2B content is typically more professional and factual, emphasizing logic, data, and information to help the buyer make an informed decision.

B2C content, on the other hand, is often more emotional and persuasive, focusing on creating a personal connection between the brand and the consumer. B2C businesses use storytelling, humor, and other tactics to engage with their target audience and build brand loyalty.

B2B content is typically longer and more detailed, as buyers require more information to make a decision. B2B often uses case studies, webinars, and other longer-form content to educate and inform its target audience. B2C content tends to be shorter and more visually engaging, focusing on catching the consumer’s attention quickly and delivering the message in an entertaining way.

Steps To Build a Successful B2B Content Marketing Strategy

Know Your Audience

First, it is essential to understand who your target audience is to create content that resonates with them.

Once you know your business’ audience; make sure you understand their needs and concerns to create appropriate and relevant content tailored to their business needs.

Networking

Relationship building and networking are essential for a successful B2B marketing strategy. By building relationships with potential companies, businesses can gain insights into their needs, wants, and motivations.

Networking at industry events or expositions is part of relationship building as it allows companies to connect directly with their target audience. Additionally, networking helps build trust between companies by providing an avenue for honest dialogue and feedback.

Furthermore, networks are a way to access new leads and referral opportunities that may not have been previously available with just an online dialogue.

Optimize Your Existing Content for Your B2B Content Marketing Strategy

Optimizing your existing content for B2B marketing can be a great way to increase visibility and engagement without putting in extra effort.

When optimizing your existing content, it’s essential to use specific keywords, not only for SEO purposes but also to ensure that the content resonates with the business audience.

Try to use language specific to the industry you are targeting, as this will build credibility with potential customers. Additionally, adding data-driven insights can better personalize your existing content.

Repurposing and updating old content from time to time will guarantee that your topics are relevant and being discussed.

The Best B2B Content Marketing Strategy Platform: Linkedin

Linkedin is one of the best platforms for B2B marketing. It provides users with features explicitly tailored to B2B, such as targeting and retargeting tools, lead generation capabilities, and advanced analytics.

With its expansive network of professionals and industry-specific groups, Linkedin offers businesses the opportunity to connect with their target audiences efficiently and effectively.

Additionally, businesses can take advantage of other features like advertising campaigns, content promotion, and sponsored events to further boost their visibility.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all. If you need help with your B2B Content Marketing efforts, we are here for you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting at Two Brothers Creative, we believe every business deserves affordable and effective marketing.

Get started for free today.

Powerful Call to Action: How To Create One That Converts

Posted on May 9, 2023May 13, 2023 by Julia Genoves

How To Create a Persuasive and Powerful Call to Action

Are you wondering why your posts, blogs, and overall content strategy aren´t giving the desired results? Maybe you´re missing a persuasive and powerful Call to Action to boost your content marketing.

As business owners and content strategies, we are so busy with our products, visuals, and sales that we tend to overlook the power that words can bring to our business.

Today we dive deep into how a simple and short Call to Action can make all the difference in how your content is perceived and acted upon.

What is a Call to Action?

You probably recall scrolling on Tik Tok or watching YouTube and seeing your favorite content creator saying something along the lines of “Subscribe for more content” or “Don´t forget to like this video.”

These are examples of a Call to Action — a simple and short request, usually placed at the end of the content to act or interact in some way.

In other words, a Call To Action (CTA) in marketing is a phrase or sentence that encourages a potential customer to take a specific action. Typically, this is done with the intention of driving sales or generating leads.

A Call To Action is a crucial element of marketing, and it needs to align with your campaign’s goal; if you don´t have a Call to Action, then your marketing strategy isn’t complete.

The Different Types of Powerful Call To Action

How do I choose and write a CTA? First, you´ll need to understand that CTAs are highly versatile and can take many forms, depending on your marketing objective. To choose the best one for your business, you’ll need one that targets the action you want your lead to take.

Also, it´s important to note that CTAs aren´t just a short clip at the end of a video; they can also be written down in a piece of content, in the description of the post or show notes, it can even be at the end of a blog article, a newspaper, or at the end of a video game.

CTAs can be in any format as long as words are involved; that is the magic of them, and that’s why there are many different types of Calls to Action out there. But there’s no need to get overwhelmed; here are a few of the most popular, effective, and powerful ones.

Buy Now CTA

Buy Now is often used in e-commerce marketing campaigns where the objective is to increase sales. This type of CTA is usually placed on a product page or email. It creates a sense of urgency that encourages the potential customer to purchase the product immediately.

Sign In CTA

This Call to Action is used in lead generation campaigns where the objective is to collect customer information such as email addresses or phone numbers. This type of CTA can be used on a landing page or in email and offers customers something of value in exchange for their information, such as a free trial or a discount code.

Learn More CTA

“Learn more” or “Want to learn more” is often used in content marketing campaigns where the objective is to educate potential customers about a product or service. This type of CTA can be placed on a blog post or on a landing page and encourages potential customers to get more information about the product or service.

Subscribe CTA

One of the most popular out there: this one is used in pretty much everything, but in email marketing campaigns or social media where the objective is to build a subscriber list is particularly useful. This type of CTA can be placed on a website or in an email and offers potential customers the opportunity to receive regular updates and news about the product or service.

Download for free CTA

Any useful freebie is a powerful CTA; similarly, the objective is to encourage the audience to learn more about a product or service but also to offer valuable information to the user to create a trust bond and let them get a preview of your work. We strongly believe that this is one of the most powerful CTAs out there.

Tips For a Powerful Call To Action

Now that you understand all the types of Calls to Action, how do you create your own? Which one is the best for your business?

Remember that a well-crafted CTA can be the difference between a potential customer taking action or moving on to something else. Here are some tips on how to create the best CTA for your business

A Powerful Call To Action Creates Urgency

A good Call to Action creates urgency in potential customers by using action-oriented language that motivates them to take immediate action; This is achieved by using words that convey a feeling of wanting to be present at the moment, or how Gen Z on tik tok will call it: FOMO (fear of missing out.)

If you want your CTA to create urgency, you can use phrases such as “Don´t miss on this opportunity,” “Jus for a limited time period,” or “Get yours now.”

Be Specific: Know Your Target Audience

When creating a Call to Action, being specific and knowing your target audience is essential.

A good CTA should be tailored to the target customer’s specific needs, interests, and wants. This means understanding what motivates them and using language that resonates with them.

For example, the CTA “learn more” or “download the PDF Now” may be more appropriate for B2B marketing, while “Subscribe Now” or “Don´t Miss On Any Video” can be used easily in Social media content for B2C marketing.

Set a Goal

A clear and measurable goal helps marketers focus on creating an effective CTA to achieve the desired outcome. If your goal is to gain subscribers, then you´ll lean toward a “subscribe now” type of CTA.

Without knowing what action you want the user to take, crafting a compelling Call to Action and tracking effective results is impossible.

Steps for Writing an Effective And Powerful Call To Action

Once you know the goal of your Call to Action and who your target audience is, you can work on writing a persuasive call to action. Remember: words are everything, so choose them carefully to make your audience actually take action on your content.

Choose an appropriate action verb and make it prominent in the message. Use verbs that convey action. Phrases like “more info here” or “pricing list” isn´t action-oriented and lack verbs. On the other hand, using verbs can change the tone of your CTA; it can be as simple as “Buy,” Subscribe,” “learn more” etc.
Craft compelling content that educates, entertains, and excites the reader. When you create quality content, your audience is more likely to act on the CTA because they already feel engaged.
Keep it concise. CTA is a form of promoting your business; you don’t want your content to feel like an ad, so limit your CTA to about 15 words. This will make it easy to read without feeling too spammy.
And lastly, try to Include an incentive if appropriate, like discounts, limited offers, special rewards, or freebies. This will boost the chances of your audience acting upon your content.

Testing Creates a Powerful Call To Action

Once you have a well-structured and targeted CTA the last step is to test different versions of your CTA and measure the results; this will improve the reach of your content marketing efforts.

Testing different CTA to see which ones are most effective is essential. This can be done through A/B testing, where two different CTAs are used simultaneously, and the results are compared to see which generates the most click through rates, leads, conversion rates, or sales.

Content is Everything. We Make it Easy.

Most business owners struggle with digital marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing content strategy and creating a powerful Call To Action, we are here for you, and you can get started with a FREE marketing audit report that we will review with you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, we are ready to do all the work. At Two Brothers Creative, we believe every business deserves affordable and effective marketing.

What Is Inbound Marketing and Why You Need It

Posted on May 9, 2023May 13, 2024 by Julia Genoves

What Is Inbound Marketing?

Are you looking to create an effective marketing strategy but feel lost in all the marketing terms? What Is Inbound Marketing? Is it really that important? How do I improve my content marketing game to make my business thrive?

Don’t worry; we got you! We know that with digital advancements occurring every day, it seems impossible to stay up to date with all the new trends in the business world, but we are here to help you tackle all the marketing secrets so you can become a Pro.

Today, we’ll explore what inbound marketing is and how it fits into your overall content marketing strategy.

Inbound Marketing

To understand how to fit inbound marketing into a sales strategy, we first need to understand what it is, why it’s important for your growing business, and how to make inbound content for your company.

What: Understanding Inbound Marketing

Inbound marketing is a tool that focuses on attracting customers to your business through valuable content creation; its goal is simple: Reach more people to generate more leads and sales.

An Inbound strategy is designed to create unique content for potential customers and apply different online techniques for a quality organic reach. Inbound marketing is about creating interest and desire that will eventually drive your customers to purchase your product or service.

Inbound Marketing shouldn´t be confused with Content Marketing: Inbound uses types of strategy tools (like SEO, Call To Action, hashtags, and knowing the algorithms) and is a part of your Content Marketing strategy.

Why: The Benefits of Inbound Marketing

Why is inbound marketing essential, and how can it help my business?

There are a lot of benefits to an inbound content marketing strategy. Its magic lies in driving more qualified leads organically, which means saving on marketing costs.

When you create super specific, customized content for your audience, they will watch it for free because they´ll feel connected with your content. Is that simple: make them care.

Of course, paid media and advertising can improve your inbound marketing reach, but a well-done content idea will get you an audience without a penny invested.

Inbound marketing can also help create an engaging community, convert leads, and establish a brand’s reputation and authority.

How and Where: Know Your Audience

As you can see, Inbound marketing is vital for small businesses in Omaha and the US looking to increase revenue and cut marketing expenses. But how do you start an Inbound content marketing strategy?

Well, there are many ways for your business to create valuable content; the sky is the limit… but be mindful of where you spend your resources and efforts.

To really know how and where to start inbound marketing, you first need to have a clear idea of who your customer is and where they spend most of their time.

Don´t waste your efforts creating content on a topic your customers aren’t interested in, and don´t post and share valuable content on a platform your audience doesn’t use.

With a customer profile in mind, you can start creating quality content about relevant topics for your customers and posting them in fitting online spaces.

Online and Social Media Specifics

Now that you know what inbound marketing is and understand your audience, you are ready to start! Right? Well, not quite.

Before creating quality content, you need to know which platforms you will be making that content for. Have a plan and do some research before hitting the record button or start writing a piece of content.

All social media and online platforms follow unique rules; they all favor different content and have various types of audiences. To create posts that will rank higher on each platform and get pushed by the algorithm, you´ll need to adapt your content to the specifics of each platform. So don´t rush; analyze each social media to make the best content possible.

Here we share some tips on the most popular online platforms.

Instagram

Instagram algorithm recommends posts based on engagement and relevance, so consider using high-quality images, adding hashtags, and a call to action (CTA) to ensure people interact and share your posts.

In 2023 videos are the most relevant content for social media, and even though you can still post pictures, focus on making short reels and share them constantly.

Tik Tok

TikTok is all about resonating with people and being authentic. Create human and natural content.

To have a decent following and start seeing results, you must be super constant and post regularly, at least three times a week, and preferably once a day; this will push your videos on the For You Page.

TikTok has no specific time limit, but videos should remain under 15 seconds for maximum engagement. Use this time wisely, draw viewers in quickly with an eye-catching opening shot, and don’t forget about including a CTA at the end.

LinkedIn is a growing social media platform for professionals. The LinkedIn algorithm looks at the connections between users to maximize visibility.

Linkedin Users love surveys, infographics, job tips, and inspiring professional growth stories.

Although there isn’t a specific length limit, keep all updates under 500 characters for maximum impact. Additionally, consider adding hashtags to reach a wider audience and tagging relevant professionals.

Blog Writing

Blog posts can come in various forms, from short, snappy pieces to more in-depth articles. When writing, focus on creating compelling content with the most critical information at the beginning.

Using Keywords and having an SEO strategy will make your inbound marketing blog reach more audiences by ranking higher on search engines. Always find your specific keywords before starting writing.

You can use your blog for email marketing or social media content; blogs have the quality to be purposed into many other types of content marketing.

Pinterest is all about love at first sight; it’s about having an aesthetic profile and giving lifestyle tips and ideas.

Focus on creating visually appealing pins that accurately describe the content. Additionally, include relevant keywords in your pin descriptions, as this will help users to find you through keyword searches.

Also, group related pins together into topic-specific boards; this will give potential viewers an idea of what kind of content they can expect from you

Have Ideas Ready: Quality Over Quantity

Let´s be honest: having a constant inbound content flow can be challenging. Content should always be engaging and connect with your clients, so posting and sharing just for the sake of it will only harm your business.

Be mindful of what you post, and always have a specific goal in mind. Having an inbound content plan and ideas ready is a great way to ensure your content remains engaging and relevant.

Preparing in advance allows you to be organized when creating content. Write down the goals for each piece of content and all the resources you´ll need. Having a plan will help you focus on quality over quantity.

Download our content planner for your Content Marketing Strategy.

Lastly, always use the best equipment available; videos, photos, clips, and blogs are more likely to be consumed and shared if they look professional. Good equipment can boost your small business content more than you think.

Start Inbound Marketing Strategy

Now that you know what inbound marketing is, you might realize that this takes a lot of time and effort. At Two Brothers Creative, we specialize in helping businesses in Omaha create meaningful connections with potential customers through our extensive range of inbound and content marketing services.

We understand that most business owners struggle with marketing because they don’t have the time, budget, or resources to do it all themselves. Content is everything, and we know how to make it easy.

Get started inbound marketing for free today.