The government contract process can be daunting, but the rewards can be great. In this episode, we are joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center.
They specialize in helping small businesses with government contracting and they’re here to share their expertise.
Small businesses have many opportunities to land big government contracts. To help secure one of these contracts, they provide three simple steps. These steps can help you start your business on the path to success.
But first, let’s talk about why landing a government contract is a good idea.
Government contracts can be extremely lucrative for small businesses. Not only do they provide a consistent stream of income, but they also offer the potential for long-term growth. Moreover, government contracts often come with built-in protections against things like price fluctuations and late payments.
So, if you’re looking for a way to stabilize your business’s finances, landing a government contract is worth considering.
Step One Of Government Contracts: Register Your Business
The System for Award Management (SAM) is the Official U.S. Government system. It has combined the capabilities of CCR/FedReg, ORCA, and EPLS. SAM registration is FREE, takes less than an hour to complete, and requires that you have a DUNS number.
Step Two Of Government Contracts: Research Opportunities and Set Up Alerts
Federal Business Opportunities (FBO) is the single entry point for Federal Government procurement opportunities over $25,000. Search for keywords related to your product or service.
Set up email alerts to receive notifications when new opportunities are posted that match your criteria. You can also research upcoming contracting opportunities on USASpending.gov.
Step Three Of Government Contracts: Attend a Free Webinar or Training Event
The Nebraska Business Development Center offers free webinars and training events year-round on topics related to government contracting. Attendees will learn about the resources available to them through NBDC.
They will also learn how to use these resources to their advantage when pursuing government contracts. Upcoming events can be found on their website.
Get Help From an NBDC Consultant
The NPDC’s team of consultants has experience working with businesses of all sizes in all industries across Nebraska and beyond. “As they shared in the podcast,” “We offer individual consulting services at no cost.” “This is to help you navigate the complexities of government contracting.”
Visit our friends at the NPDC online today to learn more about their services and to schedule a consultation. Get started now!
Securing Government Contracts
Securing a contract with a governmental agency can be a beneficial source of regular income for your company. However, it can be intimidating to go through the process alone.
Luckily, resources are available to help you navigate the complexities of government contracting. So you can focus on what you do best – running your business!
Start Marketing Your Business Today
The benefits of video podcasting are extensive, but you may not have the time or expertise to produce it all yourself, making this process daunting and overwhelming.
At Two Brothers Creative, we are ready to help you and your business grow. In every episode of the Midwest Mindset for Marketing podcast, we provide tips and techniques to market your business like a pro.
Most business owners struggle to become more visible because they don’t have the time or money to market themselves. Our turnkey video podcast marketing system will help you generate new leads and bring home new revenue.
Book a FREE strategy call with Two Brothers today, and let’s talk! (Link to Book a Strategy Call to be added later)
As a small business owner, your time and money are valuable. You can’t afford to waste either one, and you probably need results fast. So how can you successfully get more sales leads? In this episode, of Midwest Mindset (A.K.A. the Omaha Podcast) Jeff Beals from Grow Omaha shares his secret for prospecting new business that actually pans out.
Jeff is an expert at helping companies find new customers and close more deals. He tells us all about it, starting with the most important thing: ¿where should I start looking for leads?
Let’s face it: prospecting can be challenging, especially when you’re just getting started, But it doesn’t have to be that difficult! By following these simple tips from Jeff, you’ll be well on your way to generating high-quality leads that convert into paying customers.
The first step is determining who your target audience is. Start by considering their age range, gender, location, interests, and other relevant information that might help you paint a clearer picture of this potential customer base.
Look at which platforms they’re using and what content they engage with. Are they looking for funny memes or severe advice? Do they lean towards long-form blog posts or quick videos? Knowing this information can help you tailor your marketing strategy by ensuring it resonates with them.
This takes us to our next secret for a successful prospecting tactic:
Social Media
Social media is a great tool to build credibility and authority; the first thing to do is to get your social media game going. However, Viewing this as just one part of your overall marketing strategy is essential. You should not rely solely on social media for your prospecting effort.
We will discuss more in-depth the importance of your marketing strategy and social media in Season 2: Midwest Mindset for Marketing.
This being said, traditional methods like Phone calls, face-to-face networking, email, etc., are far more effective ways to prospect new business.
Phone calls
Ahh… the trusty telephone. It may sound old-fashioned, but making phone calls (and yes, video calls and meetings count as well ) is still one of the most effective methods of finding new clients and growing your business.
One significant advantage of using phone calls for prospecting is that it allows you to reach out to people who may not be actively searching for a product or service like yours.
Additionally, leaving thoughtful voicemails (30-40 seconds) can often lead to more replies and conversations than emails or social media messages, which helps build relationships faster.
Be thoughtful with your messages.
Don’t treat people merely as business connections or possible customers; build an actual bond. Consider what you are saying if you want to make a real connection. Crafting a message that speaks to what the other party finds valuable and what they care about is critical.
Starting with something you both have in common can be a great way to get their attention. Maybe it’s a shared hobby or an industry-related experience; whatever it is, use this in your initial message as an icebreaker. This will increase your chances of getting an actual response.
Follow-up
Having bonded with your potential customers, following up is essential to keep relationships and increase the chances of landing new business leads.
Keep track of conversations, send emails, make phone calls, and follow up on any promises made during the initial contact so that they remember who you are and what you offer.
Get your prospecting game going today.
As Jeff said in this episode, “There’s no bad prospecting tool, just bad execution.” If done correctly, prospecting for new clients can be easy for small businesses looking to expand their customer base.
If you’re looking for a new way to promote your business and find potential new customers, you should give podcasts a try. With more people using online streaming services than ever before, the possible reach is massive.
Most businesses struggle with visibility and growth since they don’t have the resources to market themselves correctly. At Two Brothers, we have all the tools to help you grow and get new excellent leads. We know how to deal with your business with the power of podcasting done right.
If you’re still not sure where to start, book a FREE callwith Two Brothers today.
From The Basement To The Big Time: How to grow your business
Starting out small can be daunting, especially when you’re trying to grow your business while competing in a big industry. Don’t let that stop you from achieving your goals. With the right strategies and a lot of drive, you can go from the basement to the big time
In this episode of Midwest Mindset, formerly The Omaha Podcast, we talk to Van Deeb, who shares his success story, one that started in the basement of his house and grew into one of the most successful real estate companies in Omaha.
When Van Deeb launched his first company, he quickly realized that success in business does not come overnight. It takes a lot of hard work, time, and doing things differently.
There is no perfect recipe for business growth; there’s no superpower one must have to operate a business successfully. But there is one common denominator between successful business people: Drive, Desire, Determination, and Discipline.
Anyone with these four characteristics can become a successful business leader. If you want to grow into something extraordinary, these key factors will help you achieve your goals.
Learn as Much As You Can
Of course, having Drive, Desire, Determination, and Discipline is essential; it’s the foundation of your success. But before jumping right into starting your own business, you have at least some experience in the market you are going for.
Work for other companies to learn as much as possible before branching out on your own. Take your time, and this might take a few years to gain some experience. This will help you become an expert in your field, not only so that you know what you are doing but finding areas you can improve and thighs you might want to do differently in your own business.
Be an Equal Among Your Employees
The secret of successfully running a business Is to treat everyone equally, not just customers but all your employees. Show respect for everyone involved in the process, no matter their position or rank within the company hierarchy.
Put people first; listen to their ideas and be willing to change things if needed. This will demonstrate that you value those who work with you, which will foster loyalty and create a positive working environment that leads to success.
Do thing differently
While it may be tempting to replicate the strategies of those who are already successful in the industry, this will not be innovative for YOUR business and won’t help you grow.
Look at what others in the field are doing and find opportunities for improvement and add value to them. This might be as simple as how you treat your employees and customers to having a never seen product or service before.
By innovating and doing things differently, you will stand out for your competitor and bring in new customers.
Just remember: success doesn’t come overnight. Have patience and be consistent… slowly but surely, you will start to see the results in your business growth.
Start Growing Your Business Today
As a business owner, you might have a lot on your plate, and marketing your brand becomes hard to do, but having a proper marketing strategy is key to business success.
In all Midwest Mindset for Marketing podcast episodes, we’ll provide you with the proper tips and tricks to build a marketing strategy that suits your company’s needs.
We know that becoming visible can be a struggle, especially without the proper tools. That is why At Two Brother Creative, we have all the expertise and gear necessary for video podcasting. With our marketing system, we will help you gain new leads and bring home revenue.
A Subscription Business Model: Make Your Customers Come Back
Every business owner’s dream is recurring revenue and loyal customers, but how do you get customers to return again and again? The answer might be in a Subscription Business Model.
In this episode of the Midwest Mindset Podcast (or the Omaha Podcast), Jennifer Lea shares with us the magic of a subscription model and why it might be ideal for you.
Jennifer has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions and having returning customers. want to know if the subscription model is for you? here’s what you need to know.
The subscription model is basically a type of service where customers pay for products or services on a recurring basis. This could be weekly, biweekly, monthly, or even yearly depending on the type of product or service that your business offers.
In the case of Entry Envy, Jeniffer created a subscription box of personalized welcome entry signs that are convenient and beautiful. customers can decide between receiving them monthly or seasonally.
Why do I need a Subscription Business Model?
The benefits of a subscription business model are endless, that’s why they have become increasingly popular over the years. The most impressive thing about them is their ability to increase customer loyalty and engagement levels
By offering customers the option to pay on a recurring basis, businesses are able to build better relationships with them. Additionally, having a steady stream of revenue can help businesses better estimate their budgets and forecast future growth opportunities.
Can my business use a Subscription Business Model?
The subscription model is especially beneficial for companies that have products or services with ongoing value or use cases.
A great example will be Netflix or Hulu, they use this model because it’s more convenient for consumers to pay a monthly fee to see all of their catalogs without having to pay per movie or episode.
There might be businesses that don’t benefit from this business model, like companies that sell one-time services or products.
How do I start my subscription business model?
Before you start implementing the subscription model in your business, there are several steps you should take first:
1- Keep it simple
Jennifer said it perfectly: “I knew that you have to keep it simple in business”
This means that you should focus on offering only the essentials. You don’t want to overwhelm customers with too many choices or services that are unnecessary for them
2- Have a platform to manage your subscription
Having a reliable platform will help ensure that your customers have an easy time signing up to your subscription service.
This also makes it easy for you to manage all of your subscribers’ information. Take the time to look at the available options and find the one that works better for your business needs.
3- Make sure is profitable
Finally, make sure that your subscription business model is profitable. This means understanding the need for your products in the market.
When you are actually satisfying a client’s needs and providing quality service, your customers will stay subscribed. This will create predictable revenue for your business.
All in all, starting a subscription business model requires careful planning upfront but can be extremely lucrative if done right!
Learn how to Market your business
Podcasts are an effective way for businesses to create an online presence while also providing valuable content.
At Two Brothers Creative, we help you create quality content that actually makes your business achieve its marketing goals. We look forward to helping you start connecting with potential customers with the Midwest Mindset for Marketing.
Can´t wait to get the best marketing strategy? book a FREE call with us today!
It’s no secret that starting a business is a risky proposition. After all, over half of all new businesses fail within the first five years. What are the odds of your business making it? And more importantly, what can you do to increase your chances of success?
In this episode of Midwest Mindset (The Omaha Podcast), we’ll be talking with the CFO of Anequim, about the common reasons businesses fail and what you can do to avoid them. We’ll also be sharing some tips on how to boost your chances for success in the early years of your business. If you’re thinking about starting a business or if you’re in the early stages of running one, this episode is for you.
This is often the result of a lack of experience or training on the part of the business owner. Without proper management, a business will quickly become disorganized and inefficient, leading to cash flow problems and ultimately failure.
Lack of Capital
Many businesses fail because they simply don’t have enough money to sustain themselves in the early years. This can be due to underestimating the start-up costs or overestimating the potential revenue.
Poor Marketing
In order for a business to succeed, it needs to be able to reach its target market and persuade them to buy its products or services. If a business doesn’t have an effective marketing strategy, it will struggle to generate sales and will eventually go under.
Customer Base
Even if a business has a great product or service, it won’t survive if there aren’t enough potential customers out there who are willing to buy it. This is why it’s so important to research your target market before starting your business.
How To Boost Your Business Chances For Success
So now that we know some of the most common reasons businesses fail, let’s talk about what you can do to increase your chances of success. Here are three tips:
Have a solid business plan in place before you launch your business. This will help you map out your goals and objectives and make sure you have the necessary resources in place to achieve them.
Make sure you have enough capital to sustain yourself in the early years. It’s better to err on the side of caution and raise more money than you think you’ll need than to find yourself short on cash when you need it most.
Do your homework on your target market and craft an effective marketing strategy that will reach them where they’re at. The more you know about your target market, the better equipped you’ll be to persuade them to buy from you instead of your competition: The Percentage of Businesses That Fail And How to Boost Your Chances For Success
Starting a business is always going to be a bit of a gamble, but by following these tips from Jeremy, you can stack the odds in your favor and give yourself a much better chance at success. Increase your odds even more with virtual assistants.
Expand Your Reach
Level up your marketing with Two Brothers Creative.
For business owners looking to expand their visibility and bring home more revenue, our turnkey video podcast system is the perfect solution. We’ll provide tips from pros so you can blow away the competition – without breaking a sweat or spending an arm & leg.
Step into success by booking a FREE strategy call today, no strings attached (seriously).
Here’s What Every Successful Omaha Entrepreneur Does
Omaha is home to some of the most successful entrepreneurs in the nation. It has become a shining star of the business world, offering its unique perspective to traditional fundamentals. Setting them apart from their peers.
In this episode of Midwest Mindset (The Omaha Podcast), Jeff Beals from Grow Omaha along with his co-host Trenton Magid, explore what makes Omaha entrepreneurs so successful and the fundamentals of business that every entrepreneur must have in order to thrive.
From technical skills to effective networking, there are many elements that make up a successful business venture. One of these elements is having a clear mission statement. It’s important to clearly define your goals when starting a business so you can stay focused on achieving them.
Having a mission statement can also help to distinguish yourself from other entrepreneurs. It can help to provide clarity in your decision-making and provide direction for your business. It can also help to ensure that you stay on track and don’t get too distracted by other pursuits.
A mission statement can serve as a reminder. It can remind you why you started your business in the first place. It can also help motivate you through tough times.
Having a mission statement provides potential customers and partners with an insight into your objectives and principles, helping them to comprehend your ambitions and the means by which you plan to achieve them.
Networking
Another key element is having strong relationships with other people in your industry or related fields. Networking is essential for any business because it gives you access to quality contacts that can help move your business forward and have more resources.
As an entrepreneur, it’s also important to build relationships with potential customers and partners so they know who you are and what you offer. These contacts can be invaluable for getting advice and feedback, finding new opportunities, and for establishing trust and credibility with potential partners.
Networking can also help you stay on top of the latest trends, technologies, and best practices. By keeping up with industry changes, you can ensure that your business is always operating at the highest level.
Meeting other entrepreneurs and industry professionals can also be beneficial. It can provide access to valuable resources, such as new ideas, technologies, and contacts.
Additionally, networking can help entrepreneurs stay informed about changes in the industry and identify potential collaboration opportunities. Make sure to attend industry events, such as conferences, workshops, and seminars, to stay up to date on the latest trends and technologies.
Stay in touch with customers, suppliers, and other stakeholders to ensure they remain aware of any changes or developments in their industry.
Networking can help you create valuable partnerships and collaborations that can boost your business’s success.
Adapt to change
It’s essential for entrepreneurs to be able to adapt quickly in order to stay ahead of trends in their industry or market. Adaptability requires both creativity and knowledge of current technologies or processes that can help streamline operations or improve customer service. It’s also important to keep an open mind and explore new ideas and approaches that can help you stay competitive.
Researching online can also provide valuable insights into the latest trends and developments in your industry. Staying informed and up-to-date on the latest technologies and trends can give you a competitive edge.
Being adaptive allows an entrepreneur to pivot quickly when needed and remain competitive even in unpredictable markets or industries.
Being There
Omaha businesses help other businesses. Entrepreneurs in Omaha are known to help one another out. By leveraging the knowledge and support of their peers, Omaha entrepreneurs are able to stay ahead of the curve and remain competitive.
They are also able to take advantage of emerging opportunities and remain flexible in the face of changing market conditions. By constantly honing their skills and adapting to new technologies and trends, Omaha entrepreneurs are able to stay competitive, no matter what the market brings.
Grow Your Business Like the Successful Pros
These are just some of the fundamentals for success that all entrepreneurs should keep in mind no matter where they live or what industry they work in. Omaha has its own unique culture for entrepreneurship as well!
Tune into Grow Omaha every Saturday on 1110 KFAB or listen wherever you get podcasts so you can hear all the tips and tricks that Jeff Beals has learned over his years working with entrepreneurs across Omaha.
Jeff is an International Keynote Speaker, Award-Winning Author, and Sales Strategist, where he trains sales teams, and managers, and gives a business the tools it needs to thrive.
Visit Jeff Beals & Associates, where you can hire Jeff to train you and your staff to deep dive into the topics we hit on in today’s episode.
Networking Made Easier
Reach a wider audience with video podcasting. It’s a great way to provide your audience with helpful content.
Two Brothers Creative is here to help your business reach its highest potential. On the Midwest Mindset for Marketing podcast, you can learn pro-level tips and strategies to ensure marketing success!
Take the first step to success and get in touch with Two Brothers for a free strategy call! Let’s come up with an individualized plan that will help you reach your networking goals.
The Secret Hip-Hop Lessons For Small Business Growth
Hip Hop is often thought of as a Genre of music, but it’s so much more than that. Hip-hop is a culture, a movement, and a way of life. It’s also an example of entrepreneurship and work ethic.
In this Midwest Mindset episode (The Omaha Podcast), we learn from Omaha legend Houston Alexander all about how the key to business success might be in Hip Hop culture.
I know what you’re thinking: Hip hop and business? The answer is YES; here are some ways this music genre can teach us about entrepreneurship.
One of the most important things any business needs to do is set goals. Without goals, it’s impossible to measure success or failure.
You can’t be lazy and be great. Dedication and hard work are essential for your small business to succeed. Just like Hip Hop artists who hustle to make their dreams a reality, you need to put in the work and envision what is precisely what you want to accomplish.
Stay Motivated
Motivation is one of the essential things for any business owner, rapper, or otherwise.
In the business world, there will always be ups and downs. But it’s important to stay motivated through the tough times and keep your eye on the prize. As Jay-Z once said, “I’m not afraid of dying; I’m afraid of not trying.”
By having clear goals in mind, it is easier to stay motivated.
Thinking Outside The Box
To succeed in business, you have to be willing to think outside the box and break the rules. Just like in music, something that has been done over and over isn’t innovative. it sure can be great good music, but if it’s pretty similar to what other artists are already doing, you won’t have that much audience.
After all, the most successful businesses are usually those that can see opportunities where others see problems. By solving people’s needs and presenting your ideas in new and interesting ways, you add value to your business, which will help you succeed.
Most businesses will think that sending massive emails, having flyers all over the city, and having TV or radio commercials are good enough to get new customers and be known.
The reality is that users don’t care for that anymore; people crave human interaction and genuine connection. They want something real, and it’s more likely they will buy from you if they feel that they know your business and values.
Discipline
Last but not least, discipline is essential for any business owner who wants to be successful. Running a business is not easy; it takes hard work, dedication, and discipline. There are a lot of hip-hop artists who might be very talented, but just like in business, talent is not enough.
Having a great product, great talent, and ideas is nothing without a plan and without the discipline needed to stick to that plan and your desired goals.
Hip Hop Your Business
Hip Hop has always been more than just music; it’s a way of life. And as it turns out, there’s a lot that small businesses can learn from the world’s most iconic music genre. However, it can be challenging for small Omaha business owners to have the time and money to make a complete marketing strategy to grow their company.
At Two Brothers Creative, we have all the necessary tools to help you grow your business big-time like a hip-hop artist, all with the power of podcasting. With our Midwest Mindset for Marketing podcast, you can learn all about how to market your business for free.
If you are still wondering where to start, book a FREE strategy call with Two Brothers today and start running your business better and getting new leads with the power of podcasting.
Is Your Leadership Hurting? Learn How to Turn It Around
As a business owner, you are at the helm of your company. You make decisions, lead projects, and set your team up for success with your leadership.
Have you ever stopped to consider what type of leader you are?
Knowing your leadership style is the key to unlocking the full potential of yourself and your team! In this episode of Midwest Mindset Podcast (formerly known as The Omaha Podcast), we’ll cover how to identify your leadership style. We’ll also discuss if this style is effective and why it matters so much to the success of your business.
In order to develop leadership skills, it is essential first to assess and recognize your current leadership style. This will serve as a basis for further growth and improvement. Ask yourself key questions to discover and Know What Your Leadership Style Is.
Task-oriented leaders prioritize the completion of projects, while people-oriented leaders build trust and relationships with their team members.
Task-oriented leaders are often highly organized and efficient. They utilize goal-setting, delegation, and problem-solving methods to ensure the desired outcome is achieved. They often have a clear vision and are driven to achieve their goals.
People-oriented leaders, on the other hand, prioritize the development of relationships. They use active listening, open communication, and recognition techniques to build trust and foster a sense of belonging. People-oriented leaders are often seen as compassionate and encouraging, creating a positive team dynamic.
Both types of leadership can be effective, depending on the situation. Each leader should strive to develop both kinds of skill sets.
Within those categories, there are the 7 Most Common Leadership Styles. These styles can be used depending on the situation. The key is knowing which type works best for each individual case.
What Style Works For Your Team
Once you’ve identified which style works best for you and your team, it’s time to start putting it into practice.
Start by setting clear goals and expectations for everyone involved in a project or task. This will help ensure that everyone knows exactly what they need to do to meet those goals successfully.
Additionally, take time daily to check in with each team member individually. Ask them how they’re doing both personally and professionally. This will show that you care about their well-being. This helps to foster trust between you and them.
It is essential to make time for contemplation each week. Pause and contemplate the past week; evaluate the positives and negatives, and make any necessary adjustments for the upcoming week.
This will help ensure you stay on track with short-term and long-term goals.
Setting Your Leadership Tone
Your leadership style is an essential part of running a successful business: The Leadership Styles That You Should Know. It sets the tone for how tasks are completed. How employees interact with one another within their roles (and yours) is affected. And how customers perceive the company overall is determined by this tone.
Meeting Expectations
Knowing which type of leader you are is key to unlocking the potential of yourself and your team. It’ll provide clarity in setting expectations. Checking in with employees, team members, and customers will improve everyone’s experiences.
They were taking time for reflection every week so that any adjustments needed could be made quickly & easily!
Improved Work Environment
When you apply these strategies, you’ll be well on your way toward becoming an effective leader!
You can create a strong, positive, and productive work environment. By setting clear expectations and providing consistent feedback, you can help foster a sense of trust and respect between you and your team.
By taking the time to reflect on your own leadership and performance, you can ensure that you are constantly improving and adapting to the ever-changing needs of the company and its employees.
With these strategies in place, you can become an effective leader and help your team reach its full potential.
Grow Your Leadership
Understanding your leadership style is one of many steps to growing as a leader. The Midwest Mindset Podcast is here to help business owners grow into the leaders they’re meant to be.
If you’re a business owner that struggles with leadership skills, we can help. At Two Brothers Creative, we do coaching and development with podcast hosts. These skills are universal and can be used in leadership growth.
Download our free Social Media Traker PDF and stop making these common mistakes. Contact us today!
How to Make a Podcast Trailer: A Step By Step Guide
What is a podcast trailer and why do I need to have one? This is a common question that podcasters ask and in this article we will dive into the advantages of a great podcast trailer and the simple tips to make your own!
We know this might sound like more work after recording your podcast episode, why not just listen to the real deal? But the thing is, a podcast trailer is essential for the promotion of your episode, so the answer is YES, you need a podcast trailer.
A podcast trailer is a short audio and video clip that previews the overall content of a podcast show or episode. It’s an introduction and tells what listeners can expect from a specific episode.
A trailer can be done in many ways, like a promotional teaser, a coming soon, or just by showing a super exciting section of your podcast. But no matter the format, they all have one thing in common: build anticipation.
If you really want to create a sense of excitement for your show, then yes, you need one. A trailer is the most effective way to get your audience eager to tune in when the show goes live. Also, it’s a great and easy tool for your existing listener to share and reel in a potential new audience.
The Importance Of Your Origin Story
Before jumping right into it, we recommend that you take a pause and review your origin story if you already have one, and If you don’t, take the time to analyze your journey and point down all the important and key moments that brought you to where you are now.
By figuring out the critical moment of your career and your life, you’re creating an origin story; This gives you a chance to introduce yourself and explain why you started podcasting in the first place.
This information will make it easier for your podcast trailer to be captivating since it will help create a connection with listeners by sharing something intimate about yourself that can’t be found anywhere else on the internet.
Here are some questions you can ask yourself to craft a great origin story:
How are you?
This is where you explain how your character or situation came to be. It can provide insight into the motivations and decisions that made you who you are. Here you will paint the picture of where you were, usually at the same point your listener is right now.
By mentioning your desire, and your external and internal struggles, you will create an emotional connection with your listener.
Why Should We Trust You?
Your listener must trust your expertise and knowledge, making them feel like you are the right person to lead the journey. You can do this by sharing your experience, the moments where you solved your conflicts, and how you did it; This will allow the listeners to have faith in your knowledge.
What Was Your Great Transformation?
Your story must have that moment of realization when you notice that you could achieve your grand vision for yourself.
If you did it, why can’t your listener too? Here you explain the transformation you underwent to achieve your vision, the same transformation your ideal listener needs to go through with the help of your podcast.
What Can We Expect?
Now that you have your origin story that will inspire your audience, tell them how you are going to share it with them. It’s important that your listener knows how your show will develop.
Try to make a list of topics you can use in your podcast trailer; by mentioning the topics and themes you’re going to go through, your audience will know what to expect from you and will want to listen.
Here it’s a great example of an origin story that has great trailer potential:
Create An Effective Podcast Trailer.
Be Brief And Specific.
Trailers are meant to be short; it’s just a preview to hook your listener in. The ideal trailer should be between 40-60 seconds and no more than 80.
Since you have a minimal amount of time to display your podcast, be SPECIFIC, go straight to the point, and use your seconds wisely to leave your audience eager to listen.
Define The Tone
say you have a podcast about true crime, then your trailer might have a more mysterious and serious tone than one for an outdoor exercise, which will probably be more upbeat and fast-paced.
Define the voice and tone you want to use. You can always change and experiment with different tones, but it’s also important to be consistent, so use the same tone throughout your trailer.
How To Make A One-Sentence Mission Statementfor your podcast trailer
Every podcast should have a one-sentence mission statement, a sweet and specific description that describes ONLY your podcast and that makes it stand out from the rest. This sentence will help potential listeners quickly understand the essence and target audience; this is also how people identify your show, so use it.
Using your mission statement in all social media and trailers will not only make the listener know what your show is about but will also help them identify your content from the rest.
A great example of one one-sentence mission statement
-All about local SEO for small business owners
– Become an expert on Red wine and cheese
-True crime stories in haunted houses at midnight
Don’t Create An Unrealistic Expectation
We all have fallen for those deceiving movie trailers, where we think we will see something and end up watching a completely different movie.
Think of how a trailer can have a very mysterious and scary tone, with a clip of two women telling what seems to be a horror story, but when you listen to the podcast, it is just a storytime on past relationships; this is not what you tuned it for.
So don’t create unrealistic expectations for your trailer; try to generate excitement and hook your audience without deceiving them. Don’t go too far from your topics; try to use a tone that suits your themes.
Call To Action(CTA)
Make sure to add a CTA at the end of your trailer. You can do this by inviting your audience to subscribe to your channel or newsletter, checking your social media, and leaving a like or sharing your trailer.
This doesn’t mean they will actually do it, but It encourages people. A successful call to action should be clear and concise; it should tell listeners what they will get in retirement to motivate them to complete the task without confusion.
You can say something like:
Subscribe to the newsletter by clicking the green button to get a notification when the show goes live
check out social media for a sneak peek at the next episode
Promote Your Podcast Trailer
It’s time to get your trailer out there. The easiest way is to promote it on social media; This way, people can share it with other potential listeners.
Try to post it on all channels, you might think that your target audience might be in just one channel, like Linked or Facebook, but in reality, you just never know how you might come across your trailer just scrolling through Twitter or Tik Tok.
Two Brothers Creative is a content marketing company in Omaha, Nebraska, that specializes in leveraging a podcast with video to meet all of the marketing needs of any small business. We believe that every business deserves affordable and effective marketing.
Podcasts are becoming increasingly popular and competitive, that’s why starting your own can be intimidating without the right podcast launch strategy and proper steps.
But where does one even start? Here are 7 of our essential tips to start podcasting the right way
Defining a very specific and niche audience is the first step to a successful podcast. It’s crucial to be as specific as possible when searching for who you are trying to reach, as this will help you create content that actually resonates with a particular group of people.
You may think that the more people you can reach with your podcast, the better, but in reality, It’s more challenging to gain a faithful audience if you don’t have a specific profile in mind. When you try to appeal to the masses, you have to water your content down, and let’s be honest, why would someone listen to a water-down podcast that doesn’t really get deep into anything?
Without knowing who exactly you are trying to reach, it’s easy for your content to get lost in the sea of podcasts that are competing to appeal to a vague demographic. So remember: be as specific as you can.
2 Define Your Listener Profile
Once you have been super specific and really know who you are targeting with your podcast, you can create content that resonates with that group more effectively. You will have an understanding of what topics they find interesting, as well as their needs, desires, and motivations.
With this information, you can create a powerful profile list with the characteristics of your target audience.
Let’s say you have a podcast about yoga and motherhood; your ideal listener profile probably be something like: a pregnant woman with kids between the ages of 29 and 40 seeking an effective exercise routine that fits into their busy lifestyle. Then, when she finds your podcast, she will feel that the show was made for her.
3 Create Your One-Sentence Mission Statement
Now that you have figured out your ideal listener and profile, the goal is for them to actually find and want to listen to your show. How do we do that? Well, there are a few essential things to consider when making a great podcast description.
Describe Your Show In 10 Words
Just 10 words are enough, no more.
Pitch your show in one short sentence that just describes what your podcast it’s about. This will be in all your episodes and in your social media, so try to make it something easy to remember to help your audience spread the word.
Your Podcast Launchmust ONLY describe your show
If your one-sentence statement can match another podcast, then it’s not specific enough. Again: make sure your description REALLY tells the listener what your show it’s about, this will also help you stand out from the crowd among the other podcasts.
No Vague Language
Remember: there are millions of shows on the internet that are probably talking about something related to your topics, so don’t use vague language; this will only allow your podcast to get lost. Don’t use adjectives like “awesome,” “amazing,” or “wonderful,” or features like “interview,” “stories,” or “news.” Instead, make every word meaningful.
Call Your Target Audience
Ask yourself what makes your audience different and what inspires them, and use that to your advantage to really attract and invite them to listen.
By putting into practice these few tips, you can go from something like this
“An In-depth podcast about all the tips and strategies about marketing “
to something like this
” All about local SEO for small business owners.”
4 Convince Your Audience That You Are The Expert
Ok, this might sound intimidating at first, but really ask yourself: why am I the perfect person to host this podcast? What is my expertise and why should people listen to me? Remember: before you convince your audience you have to convince yourself.
We believe that the best way to convince your audience is to inspire them. You can do this by telling your origin story, telling your listeners your journey, what you have learned along the way, your conflicts, and how you solve them. Tell about the moment when you realized you could achieve your grand vision especially; make sure to tell them about the transformation you underwent and that you’ll help them undergo it with your podcast.
In summary:
Origin story,
Your grand vision
The transformation you will help them achieve.
Feeling confident and trusting in your work will also make your listener trust you. But above all, you will inspire an audience that will stay tuned to learn about your expertise and history.
5 An Easy Name And a Flexible Format: Podcast LaunchBasics
A good name should be easy to remember, appeal to your audience, and immediately convey what your show is about. Your podcast’s name will become its identity, so it’s essential that you take the time to come up with one that resonates with potential listeners.
Your audience will first tune in because of a catchy name and a specific one-sentence statement and later decide to stay because of the value of your content. So the last thing you want to do is waste space from your title with unhelpful information, like your own name or the word “podcast” or “show”. Make every word count.
it’s probable that the person already knows they are listening to a podcast and don’t really care (at first) for the host’s name, so put your efforts into targeting your preferred audience instead.
Avoid names like:
Julia´s weekly podcast: everything tip you need to know about business
Instead use names like:
Easy SEO for small business owners
Once you have your name ready it’s time to define a format for your podcast, the best way to do this is by trial and error, by experimenting with all the formats until you find the one that works the best with your topics and audience.
Here are some formats you could try:
Interview
the classic question-and-answer conversation with at least two people
Storytelling
A captivating way to tell a story, with special attention to detail, almost like reading from a novel.
Talk Show
Like the ones on TV, with a charismatic host that guides the conversation to the most interesting life aspects of the guest
Monologue
a classic solo show, usually the host is the one doing the talking
Call-in/Ask Me Anything (AMA)
The host receives questions from his audience, either previously selected or from the live comments, to answer during the show.
Just remember: what worked one day might not work another, so don’t trap yourself in one format, it’s ok to continuously experiment to find ways that fit your content.
6 Bring It All Together: Your Show’s Premise
You are almost ready to start your podcast: you have your target audience, name, format, origin story, and everything, so now what?
We encourage you to look at these questions; they will help you define your show’s premise, understand where you are, and what direction is best for your podcast to go.
WHO is the show for? (Target Audience)
WHY are YOU leading the journey? (Origin Story)
WHERE are you taking them? (Destination, Grand Vision)
WHAT transformation will they undergo? (Transformation)
How are we getting there? (Format)
When is this happening? (Release cadence)
You can reel in new ideas from each of these questions that your niche audience will enjoy; it’s a matter of making them into topics and developing each one.
7 Invest In The Right Equipment
You have all the layouts for your show ready. Now comes the fun part: record the podcast.
It’s important to mention that the value of your content is the most important thing for a successful podcast; however, having the right equipment can also make a huge difference in how well-received your podcast is. Investing in quality equipment will ensure that your audience gets the best of the best and stays longer.
This is the list of our recommended equipment for a high-quality podcast:
This is what has worked for us and what we swear by, but the best way to find out what equipment is best for your podcast is to do thorough research on all the equipment characteristics until you find the ones that fit the most with your space and setup.
Launch Your Podcast
Congratulations! You are now ready to start a successful podcast with a niche audience and compelling stories that inspire your listeners.
We encourage you to be up to date with the latest trends and changes, so you can keep improving your podcast strategy moving forward.
Need more help? Contact us today to get your podcast started.
