The Secret to Generating New Business Leads That Work

The Secret to Generating Business Leads That Work

As a business owner, developing relationships with clients and planning marketing assets that get results can be a challenge, and knowing the secrets to generating business leads that work is key to success.

In this episode of Midwest Mindset (The Omaha Podcast), we are joined by Andy Alloway, President, and CEO at Nebraska Realty. He shares his insights on how to develop client relationships and plan and build marketing assets for maximum results.

Group talking about generating business leads

Know Your Target Market

Generating new business leads starts with understanding your target market. When you know who you are targeting, it becomes much easier to design a marketing strategy that resonates with them.

Read the full transcript

Once you’ve identified your target audience,  create tailored content for them. This will allow them to find relevant information about your company and its offerings easily. This could include blogs, videos, or podcasts that answer their questions or provide insight into your services or products.

You can start a lead generation business using social media channels like Twitter, Facebook, LinkedIn, and Instagram. These channels can be used to reach out directly to potential customers in your target market: How to start a lead generation business.  

The secret to prospecting new business

Generating Business Leads

To generate new leads, you should create a lead generation campaign. Utilize content marketing, create a compelling landing page, use lead magnets, and provide incentives to get people to sign up.

Utilize email marketing and social media campaigns to build relationships and create trust.

Use organic search engine optimization and pay-per-click campaigns to drive more traffic to your website.

By implementing these strategies, you can generate more leads and grow your business.


Engage your audience through targeted emails or ads on social media platforms like Google Ads or LinkedIn Ads. These campaigns should feature content specifically designed for the people you want to reach. Content that demonstrates why they need your product or service and why it would benefit them.

Once you have generated some interest in your product or service, nurturing those leads is important. Send follow-up emails or ads to keep them engaged. Use personalization and segmentation to tailor your messages to each individual.

Use analytics to track the performance of your campaigns and adjust your strategy as needed. Share customer stories and success stories to build credibility and trust. Monitor the conversations about your brand on social media and respond to questions and comments quickly.

Stay active in industry-specific forums and discussion boards to help establish yourself as an expert. By creating a relationship with potential customers, you can effectively turn them into loyal customers. Provide additional information about what your company can do for them and how you can help solve their problems.  

Build Business Leads

Generating new business leads isn’t always easy. But it is an essential part of any successful marketing strategy. Taking the time to understand who you are creating content for, engage them in any way you can, and nurture those relationships. They often become paying customers.

A Midwest Mindset practices these skills with no expectations in return. But it is often what builds new business leads with great success.

Book a free strategy session with Two Brothers Creative to help your company generate new business leads.

Here’s What Every Successful Omaha Entrepreneur Does

Here’s What Every Successful Omaha Entrepreneur Does

Omaha is home to some of the most successful entrepreneurs in the nation. It has become a shining star of the business world, offering its unique perspective to traditional fundamentals. Setting them apart from their peers.

In this episode of Midwest Mindset (The Omaha Podcast), Jeff Beals from Grow Omaha along with his co-host Trenton Magid, explore what makes Omaha entrepreneurs so successful and the fundamentals of business that every entrepreneur must have in order to thrive.

Person being a successful entrepreneur

Have a Mission

From technical skills to effective networking, there are many elements that make up a successful business venture. One of these elements is having a clear mission statement. It’s important to clearly define your goals when starting a business so you can stay focused on achieving them. 

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Having a mission statement can also help to distinguish yourself from other entrepreneurs. It can help to provide clarity in your decision-making and provide direction for your business. It can also help to ensure that you stay on track and don’t get too distracted by other pursuits.

Heres What Every Successful Omaha Entrepreneur Does

A mission statement can serve as a reminder. It can remind you why you started your business in the first place. It can also help motivate you through tough times.

Having a mission statement provides potential customers and partners with an insight into your objectives and principles, helping them to comprehend your ambitions and the means by which you plan to achieve them.


Another key element is having strong relationships with other people in your industry or related fields. Networking is essential for any business because it gives you access to quality contacts that can help move your business forward and have more resources.

As an entrepreneur, it’s also important to build relationships with potential customers and partners so they know who you are and what you offer. These contacts can be invaluable for getting advice and feedback, finding new opportunities, and for establishing trust and credibility with potential partners.

Networking can also help you stay on top of the latest trends, technologies, and best practices. By keeping up with industry changes, you can ensure that your business is always operating at the highest level.

Meeting other entrepreneurs and industry professionals can also be beneficial. It can provide access to valuable resources, such as new ideas, technologies, and contacts.

Additionally, networking can help entrepreneurs stay informed about changes in the industry and identify potential collaboration opportunities. Make sure to attend industry events, such as conferences, workshops, and seminars, to stay up to date on the latest trends and technologies.

Stay in touch with customers, suppliers, and other stakeholders to ensure they remain aware of any changes or developments in their industry.

Networking can help you create valuable partnerships and collaborations that can boost your business’s success.

Adapt to change

It’s essential for entrepreneurs to be able to adapt quickly in order to stay ahead of trends in their industry or market. Adaptability requires both creativity and knowledge of current technologies or processes that can help streamline operations or improve customer service. It’s also important to keep an open mind and explore new ideas and approaches that can help you stay competitive.

Researching online can also provide valuable insights into the latest trends and developments in your industry. Staying informed and up-to-date on the latest technologies and trends can give you a competitive edge.

Being adaptive allows an entrepreneur to pivot quickly when needed and remain competitive even in unpredictable markets or industries. 

Being There

Omaha businesses help other businesses. Entrepreneurs in Omaha are known to help one another out. By leveraging the knowledge and support of their peers, Omaha entrepreneurs are able to stay ahead of the curve and remain competitive.

They are also able to take advantage of emerging opportunities and remain flexible in the face of changing market conditions. By constantly honing their skills and adapting to new technologies and trends, Omaha entrepreneurs are able to stay competitive, no matter what the market brings.

Grow Your Business Like the Successful Pros

These are just some of the fundamentals for success that all entrepreneurs should keep in mind no matter where they live or what industry they work in. Omaha has its own unique culture for entrepreneurship as well!

Tune into Grow Omaha every Saturday on 1110 KFAB or listen wherever you get podcasts so you can hear all the tips and tricks that Jeff Beals has learned over his years working with entrepreneurs across Omaha. 

Jeff is an International Keynote Speaker, Award-Winning Author, and Sales Strategist, where he trains sales teams, and managers, and gives a business the tools it needs to thrive.

Visit Jeff Beals & Associates, where you can hire Jeff to train you and your staff to deep dive into the topics we hit on in today’s episode.

Networking Made Easier

Reach a wider audience with video podcasting. It’s a great way to provide your audience with helpful content.

Two Brothers Creative is here to help your business reach its highest potential. On the Midwest Mindset for Marketing podcast, you can learn pro-level tips and strategies to ensure marketing success!

Take the first step to success and get in touch with Two Brothers for a free strategy call! Let’s come up with an individualized plan that will help you reach your networking goals.

The Secret Hip Hop Lessons For Small Business Growth

The Secret Hip-Hop Lessons For Small Business Growth

Hip Hop is often thought of as a Genre of music, but it’s so much more than that. Hip-hop is a culture, a movement, and a way of life. It’s also an example of entrepreneurship and work ethic.

In this Midwest Mindset episode (The Omaha Podcast), we learn from Omaha legend Houston Alexander all about how the key to business success might be in Hip Hop culture. 

I know what you’re thinking: Hip hop and business? The answer is YES; here are some ways this music genre can teach us about entrepreneurship.

Person in a hip hop pose

Set Goals

Read the full transcript

One of the most important things any business needs to do is set goals. Without goals, it’s impossible to measure success or failure.

You can’t be lazy and be great. Dedication and hard work are essential for your small business to succeed. Just like Hip Hop artists who hustle to make their dreams a reality, you need to put in the work and envision what is precisely what you want to accomplish.

hip hop lessons for small Omaha business

Stay Motivated 

Motivation is one of the essential things for any business owner, rapper, or otherwise. 

In the business world, there will always be ups and downs. But it’s important to stay motivated through the tough times and keep your eye on the prize. As Jay-Z once said, “I’m not afraid of dying; I’m afraid of not trying.” 

By having clear goals in mind, it is easier to stay motivated. 

Thinking Outside The Box

To succeed in business, you have to be willing to think outside the box and break the rules. Just like in music, something that has been done over and over isn’t innovative. it sure can be great good music, but if it’s pretty similar to what other artists are already doing, you won’t have that much audience. 

After all, the most successful businesses are usually those that can see opportunities where others see problems. By solving people’s needs and presenting your ideas in new and interesting ways, you add value to your business, which will help you succeed. 

Creating Connections

As Houston Alexander said: “As an artist, as a business owner, you still have to go out, and you have to meet people.” One of the most important things any business needs to do is create connections with customers, employees, other companies, etc. 

Most businesses will think that sending massive emails, having flyers all over the city, and having TV or radio commercials are good enough to get new customers and be known.

The reality is that users don’t care for that anymore; people crave human interaction and genuine connection. They want something real, and it’s more likely they will buy from you if they feel that they know your business and values. 

business discipline for success


Last but not least, discipline is essential for any business owner who wants to be successful. Running a business is not easy; it takes hard work, dedication, and discipline. There are a lot of hip-hop artists who might be very talented, but just like in business, talent is not enough. 

Having a great product, great talent, and ideas is nothing without a plan and without the discipline needed to stick to that plan and your desired goals. 

Hip Hop Your Business

Hip Hop has always been more than just music; it’s a way of life. And as it turns out, there’s a lot that small businesses can learn from the world’s most iconic music genre. However, it can be challenging for small Omaha business owners to have the time and money to make a complete marketing strategy to grow their company. 

At Two Brothers Creative, we have all the necessary tools to help you grow your business big-time like a hip-hop artist, all with the power of podcasting. With our Midwest Mindset for Marketing podcast, you can learn all about how to market your business for free.

If you are still wondering where to start, book a FREE strategy call with Two Brothers today and start running your business better and getting new leads with the power of podcasting.

How to Make Your Own SEO Strategy For Online Visibility

SEO Strategy for Winning Results

Starting a business is hard enough, but keeping it afloat is an even greater challenge. That is where SEO comes in.

According to recent statistics, “33% of businesses fail in the first two years.” So, what can you do to make sure your business survives?

The answer is simple: use SEO. As we see it, “If you don’t exist online, you don’t exist, period,” so the importance of having an online presence is HUGE.

In this episode of Midwest Mindset (The Omaha Podcast), we are joined by SEO expert Joseph Kenney to learn how to thrive in search results.

SEO Marketing is used to place on top ranks in google searches

What Is SEO?

SEO, or search engine optimization, is a set of best practices that help your website rank higher in search engine results pages like Google or Bing.

Listen to the full transcript.

The higher your website ranks, the more likely people are to find it when they’re searching for information online.

By making your site more visible and easily found by potential customers, you can increase traffic and leads, which will help your business grow and succeed. But how do you go about doing this?

Why Is SEO Important? 

As we put it: “You can’t win the game if you are not in the game”. If you don’t have a website or your website doesn’t show up in the top results, you’re missing out on potential customers. That’s why it’s important to make sure your website is optimized for search engines.

SEO is important because it can help you reach your target audience. Let’s say you own a company that sells equipment for gaming setups. If someone searches for “gaming equipment near me” on Google, you want your website to come up as one of the top results.

Can I Do SEO On My Own? 

There are a lot of different factors that go into SEO, but there are some simple things you can do to get started on DIY SEO, like making sure all of your website’s content is relevant to your target audience. 

Do keyword and topic research. It’s important to use keyword-rich titles and descriptions to help improve your site’s visibility in search results.

This can be achieved by doing deep research on the words and topics your audience is looking for, the problems they have, and how your service can solve them.

There are free tools you can use to do this research. Like Google Search Console, Google Analytics, or the free versions of SEMrush, Moz, or Ashrafs, all tools are specialized in doing SEO research. 

Be specific

Your webpage should always have relevant and new information on your business, recent pictures, events, or inaugurations. Make sure to update any location changes, business hours, and holidays. 

Finally, make sure your site is easy to navigate and user-friendly; that way, people will actually stay on your site once they find it.

If you want to improve your SEO game and actually get into the nitty-gritty of targeting your preferred audience, don´t hesitate to contact the experts.

SEO for small businesses in Omaha

Create High-Quality Content

Once you’ve done your keyword research and made sure your site is user-friendly, it’s time to start creating content. And not just any content; Google favors high-quality, well-researched articles that provide value to the reader.

Make sure your content actually answers the queries of your audience, and that it has added value.

Don’t just copy what your competitors are doing; this might not work the same for you. By adding new information and value to your page, you have more probability to rank higher. 

With a little effort, you can ensure that your website has the best chance possible of ranking high in search engine results pages.

Start your SEO and Marketing strategy NOW! 

At Two Brothers, we believe in the power of podcasting as a tool for creating a strong online presence. We know that as a Nebraska business owner, it can be a struggle to become visible and relevant online because they don’t have the time or money to properly market themselves or start an SEO strategy. 

Our video podcast marketing system and SEO blog posts that complement each episode will help you generate new leads and bring home new revenue.

Learn more about how to market your business with the Midwest Mindset for Marketing, or give us a FREE call by booking today.

Is Your Leadership Hurting Or Helping Your Business?

Is Your Leadership Hurting? Learn How to Turn It Around

As a business owner, you are at the helm of your company. You make decisions, lead projects, and set your team up for success with your leadership.

Have you ever stopped to consider what type of leader you are?

Knowing your leadership style is the key to unlocking the full potential of yourself and your team! In this episode of Midwest Mindset Podcast (formerly known as The Omaha Podcast), we’ll cover how to identify your leadership style. We’ll also discuss if this style is effective and why it matters so much to the success of your business.

We have a team with the center person displaying leadership

Identifying Your Leadership Style 

In order to develop leadership skills, it is essential first to assess and recognize your current leadership style. This will serve as a basis for further growth and improvement. Ask yourself key questions to discover and Know What Your Leadership Style Is.

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Task-oriented leaders prioritize the completion of projects, while people-oriented leaders build trust and relationships with their team members.

Task-oriented leaders are often highly organized and efficient. They utilize goal-setting, delegation, and problem-solving methods to ensure the desired outcome is achieved. They often have a clear vision and are driven to achieve their goals.

Two Brothers podcast business leadership

People-oriented leaders, on the other hand, prioritize the development of relationships. They use active listening, open communication, and recognition techniques to build trust and foster a sense of belonging. People-oriented leaders are often seen as compassionate and encouraging, creating a positive team dynamic.

Both types of leadership can be effective, depending on the situation. Each leader should strive to develop both kinds of skill sets.

Within those categories, there are the 7 Most Common Leadership Styles. These styles can be used depending on the situation. The key is knowing which type works best for each individual case.

What Style Works For Your Team

Once you’ve identified which style works best for you and your team, it’s time to start putting it into practice.

Start by setting clear goals and expectations for everyone involved in a project or task. This will help ensure that everyone knows exactly what they need to do to meet those goals successfully.

Additionally, take time daily to check in with each team member individually. Ask them how they’re doing both personally and professionally. This will show that you care about their well-being. This helps to foster trust between you and them.

It is essential to make time for contemplation each week. Pause and contemplate the past week; evaluate the positives and negatives, and make any necessary adjustments for the upcoming week.

This will help ensure you stay on track with short-term and long-term goals.

Setting Your Leadership Tone

Your leadership style is an essential part of running a successful business: The Leadership Styles That You Should Know. It sets the tone for how tasks are completed. How employees interact with one another within their roles (and yours) is affected. And how customers perceive the company overall is determined by this tone.

Meeting Expectations

Knowing which type of leader you are is key to unlocking the potential of yourself and your team. It’ll provide clarity in setting expectations. Checking in with employees, team members, and customers will improve everyone’s experiences.

They were taking time for reflection every week so that any adjustments needed could be made quickly & easily!

Improved Work Environment

When you apply these strategies, you’ll be well on your way toward becoming an effective leader!

You can create a strong, positive, and productive work environment. By setting clear expectations and providing consistent feedback, you can help foster a sense of trust and respect between you and your team.

By taking the time to reflect on your own leadership and performance, you can ensure that you are constantly improving and adapting to the ever-changing needs of the company and its employees.

With these strategies in place, you can become an effective leader and help your team reach its full potential.

Grow Your Leadership

Understanding your leadership style is one of many steps to growing as a leader. The Midwest Mindset Podcast is here to help business owners grow into the leaders they’re meant to be.

If you’re a business owner that struggles with leadership skills, we can help. At Two Brothers Creative, we do coaching and development with podcast hosts. These skills are universal and can be used in leadership growth.

Download our free Social Media Traker PDF and stop making these common mistakes. Contact us today!

Midwest Mindset podcast episode featuring Matt Tompkins and Chad Dodd in Omaha, NE

How to Make a Podcast Trailer

How to Make a Podcast Trailer: A Step By Step Guide

What is a podcast trailer and why do I need to have one? This is a common question that podcasters ask and in this article we will dive into the advantages of a great podcast trailer and the simple tips to make your own!

We know this might sound like more work after recording your podcast episode, why not just listen to the real deal? But the thing is, a podcast trailer is essential for the promotion of your episode, so the answer is YES, you need a podcast trailer.

Cameras ready to record a Podcast Trailer

What Is A Podcast Trailer And Why Do You Need One

A podcast trailer is a short audio and video clip that previews the overall content of a podcast show or episode. It’s an introduction and tells what listeners can expect from a specific episode. 

A trailer can be done in many ways, like a promotional teaser, a coming soon, or just by showing a super exciting section of your podcast. But no matter the format, they all have one thing in common: build anticipation. 

If you really want to create a sense of excitement for your show, then yes, you need one. A trailer is the most effective way to get your audience eager to tune in when the show goes live. Also, it’s a great and easy tool for your existing listener to share and reel in a potential new audience. 

Two Brothers Creative Podcast Strategy

The Importance Of Your Origin Story

Before jumping right into it, we recommend that you take a pause and review your origin story if you already have one, and If you don’t, take the time to analyze your journey and point down all the important and key moments that brought you to where you are now. 

By figuring out the critical moment of your career and your life, you’re creating an origin story; This gives you a chance to introduce yourself and explain why you started podcasting in the first place.

This information will make it easier for your podcast trailer to be captivating since it will help create a connection with listeners by sharing something intimate about yourself that can’t be found anywhere else on the internet.

Here are some questions you can ask yourself to craft a great origin story: 

How are you?

This is where you explain how your character or situation came to be. It can provide insight into the motivations and decisions that made you who you are. Here you will paint the picture of where you were, usually at the same point your listener is right now.

By mentioning your desire, and your external and internal struggles, you will create an emotional connection with your listener.

Why Should We Trust You?

Your listener must trust your expertise and knowledge, making them feel like you are the right person to lead the journey. You can do this by sharing your experience, the moments where you solved your conflicts, and how you did it; This will allow the listeners to have faith in your knowledge.

What Was Your Great Transformation?

Your story must have that moment of realization when you notice that you could achieve your grand vision for yourself.

If you did it, why can’t your listener too? Here you explain the transformation you underwent to achieve your vision, the same transformation your ideal listener needs to go through with the help of your podcast. 

What Can We Expect?

Now that you have your origin story that will inspire your audience, tell them how you are going to share it with them. It’s important that your listener knows how your show will develop. 

Try to make a list of topics you can use in your podcast trailer; by mentioning the topics and themes you’re going to go through, your audience will know what to expect from you and will want to listen. 

Here it’s a great example of an origin story that has great trailer potential: 

Create An Effective Podcast Trailer.

Be Brief And Specific.

Trailers are meant to be short; it’s just a preview to hook your listener in. The ideal trailer should be between 40-60 seconds and no more than 80.

Since you have a minimal amount of time to display your podcast, be SPECIFIC, go straight to the point, and use your seconds wisely to leave your audience eager to listen. 

Define The Tone

say you have a podcast about true crime, then your trailer might have a more mysterious and serious tone than one for an outdoor exercise, which will probably be more upbeat and fast-paced.

Define the voice and tone you want to use. You can always change and experiment with different tones, but it’s also important to be consistent, so use the same tone throughout your trailer.

How To Make A One-Sentence Mission Statement for your podcast trailer

Every podcast should have a one-sentence mission statement, a sweet and specific description that describes ONLY your podcast and that makes it stand out from the rest. This sentence will help potential listeners quickly understand the essence and target audience; this is also how people identify your show, so use it.

Using your mission statement in all social media and trailers will not only make the listener know what your show is about but will also help them identify your content from the rest. 

A great example of one one-sentence mission statement

-All about local SEO for small business owners

– Become an expert on Red wine and cheese

 -True crime stories in haunted houses at midnight 

Don’t Create An Unrealistic Expectation

We all have fallen for those deceiving movie trailers, where we think we will see something and end up watching a completely different movie. 

Think of how a trailer can have a very mysterious and scary tone, with a clip of two women telling what seems to be a horror story, but when you listen to the podcast, it is just a storytime on past relationships; this is not what you tuned it for. 

So don’t create unrealistic expectations for your trailer; try to generate excitement and hook your audience without deceiving them. Don’t go too far from your topics; try to use a tone that suits your themes. 

how to create a podcast trailer a step by step guide

Call To Action (CTA)

Make sure to add a CTA at the end of your trailer. You can do this by inviting your audience to subscribe to your channel or newsletter, checking your social media, and leaving a like or sharing your trailer.

This doesn’t mean they will actually do it, but It encourages people. A successful call to action should be clear and concise; it should tell listeners what they will get in retirement to motivate them to complete the task without confusion.

You can say something like: 

  • Subscribe to the newsletter by clicking the green button to get a notification when the show goes live
  • check out social media for a sneak peek at the next episode

Promote Your Podcast Trailer 

It’s time to get your trailer out there. The easiest way is to promote it on social media; This way, people can share it with other potential listeners.

Try to post it on all channels, you might think that your target audience might be in just one channel, like Linked or Facebook, but in reality, you just never know how you might come across your trailer just scrolling through Twitter or Tik Tok.

Two Brothers Creative is a content marketing company in Omaha, Nebraska, that specializes in leveraging a podcast with video to meet all of the marketing needs of any small business. We believe that every business deserves affordable and effective marketing.

The best podcast launch strategy: 7 pro tips

The best podcast launch strategy: 7 pro tips

Podcasts are becoming increasingly popular and competitive, that’s why starting your own can be intimidating without the right podcast launch strategy and proper steps.

But where does one even start? Here are 7 of our essential tips to start podcasting the right way

A perfect place to developing a good podcast launch strategy

1 Get Painfully Specific

Defining a very specific and niche audience is the first step to a successful podcast. It’s crucial to be as specific as possible when searching for who you are trying to reach, as this will help you create content that actually resonates with a particular group of people.

You may think that the more people you can reach with your podcast, the better, but in reality, It’s more challenging to gain a faithful audience if you don’t have a specific profile in mind. When you try to appeal to the masses, you have to water your content down, and let’s be honest, why would someone listen to a water-down podcast that doesn’t really get deep into anything?

Without knowing who exactly you are trying to reach, it’s easy for your content to get lost in the sea of podcasts that are competing to appeal to a vague demographic. So remember: be as specific as you can.

how to launch a podcast

2 Define Your Listener Profile

Once you have been super specific and really know who you are targeting with your podcast, you can create content that resonates with that group more effectively. You will have an understanding of what topics they find interesting, as well as their needs, desires, and motivations. 

With this information, you can create a powerful profile list with the characteristics of your target audience.

Let’s say you have a podcast about yoga and motherhood; your ideal listener profile probably be something like: a pregnant woman with kids between the ages of 29 and 40 seeking an effective exercise routine that fits into their busy lifestyle. Then, when she finds your podcast, she will feel that the show was made for her.

3 Create Your One-Sentence Mission Statement

Now that you have figured out your ideal listener and profile, the goal is for them to actually find and want to listen to your show. How do we do that? Well, there are a few essential things to consider when making a great podcast description.

Describe Your Show In 10 Words

Just 10 words are enough, no more. 

Pitch your show in one short sentence that just describes what your podcast it’s about. This will be in all your episodes and in your social media, so try to make it something easy to remember to help your audience spread the word.

podcast launch strategy

Your Podcast Launch must ONLY describe your show

If your one-sentence statement can match another podcast, then it’s not specific enough. Again: make sure your description REALLY tells the listener what your show it’s about, this will also help you stand out from the crowd among the other podcasts.

No Vague Language

Remember: there are millions of shows on the internet that are probably talking about something related to your topics, so don’t use vague language; this will only allow your podcast to get lost. Don’t use adjectives like “awesome,” “amazing,” or “wonderful,” or features like “interview,” “stories,” or “news.” Instead, make every word meaningful.

Call Your Target Audience

Ask yourself what makes your audience different and what inspires them, and use that to your advantage to really attract and invite them to listen.

By putting into practice these few tips, you can go from something like this

  •  “An In-depth podcast about all the tips and strategies about marketing “

to something like this 

  • ” All about local SEO for small business owners.”
podcast tips for beginers

4 Convince Your Audience That You Are The Expert

Ok, this might sound intimidating at first, but really ask yourself: why am I the perfect person to host this podcast? What is my expertise and why should people listen to me? Remember: before you convince your audience you have to convince yourself.

We believe that the best way to convince your audience is to inspire them. You can do this by telling your origin story, telling your listeners your journey, what you have learned along the way, your conflicts, and how you solve them. Tell about the moment when you realized you could achieve your grand vision especially; make sure to tell them about the transformation you underwent and that you’ll help them undergo it with your podcast.

In summary: 

  • Origin story, 
  • Your grand vision 
  • The transformation you will help them achieve.

Feeling confident and trusting in your work will also make your listener trust you. But above all, you will inspire an audience that will stay tuned to learn about your expertise and history. 

5 An Easy Name And a Flexible Format: Podcast Launch Basics

A good name should be easy to remember, appeal to your audience, and immediately convey what your show is about. Your podcast’s name will become its identity, so it’s essential that you take the time to come up with one that resonates with potential listeners.

Your audience will first tune in because of a catchy name and a specific one-sentence statement and later decide to stay because of the value of your content. So the last thing you want to do is waste space from your title with unhelpful information, like your own name or the word “podcast” or “show”. Make every word count. 

video podcast production in Omaha

it’s probable that the person already knows they are listening to a podcast and don’t really care (at first) for the host’s name, so put your efforts into targeting your preferred audience instead. 

Avoid names like: 

  • Julia´s weekly podcast: everything tip you need to know about business

Instead use names like:

  •  Easy SEO for small business owners

Once you have your name ready it’s time to define a format for your podcast, the best way to do this is by trial and error, by experimenting with all the formats until you find the one that works the best with your topics and audience. 

Here are some formats you could try:


the classic question-and-answer conversation with at least two people


A captivating way to tell a story, with special attention to detail, almost like reading from a novel.

Talk Show

Like the ones on TV, with a charismatic host that guides the conversation to the most interesting life aspects of the guest


a classic solo show, usually the host is the one doing the talking

Call-in/Ask Me Anything (AMA)

The host receives questions from his audience, either previously selected or from the live comments, to answer during the show.

Just remember: what worked one day might not work another, so don’t trap yourself in one format, it’s ok to continuously experiment to find ways that fit your content.

6 Bring It All Together: Your Show’s Premise

You are almost ready to start your podcast: you have your target audience, name, format, origin story, and everything, so now what?

We encourage you to look at these questions; they will help you define your show’s premise, understand where you are, and what direction is best for your podcast to go.

  • WHO is the show for? (Target Audience)
  • WHY are YOU leading the journey? (Origin Story)
  • WHERE are you taking them? (Destination, Grand Vision)
  • WHAT transformation will they undergo? (Transformation)
  • How are we getting there? (Format)
  • When is this happening? (Release cadence)

You can reel in new ideas from each of these questions that your niche audience will enjoy; it’s a matter of making them into topics and developing each one.

7 Invest In The Right Equipment

You have all the layouts for your show ready. Now comes the fun part: record the podcast.

It’s important to mention that the value of your content is the most important thing for a successful podcast; however, having the right equipment can also make a huge difference in how well-received your podcast is. Investing in quality equipment will ensure that your audience gets the best of the best and stays longer.

video-podcast production Omaha Nebraska

This is the list of our recommended equipment for a high-quality podcast:

Microphone: Shure SM7B Vocal Dynamic

Microphone stand: Podcast Pro Mic Boom Package

Audio Interface: Focusrite SCARLETT SOLO 3rd Gen

Cámara: insta360 Link

Headphones: Audio Technica ATH-M20X

Ring Light: LED Ring Light 10

This is what has worked for us and what we swear by, but the best way to find out what equipment is best for your podcast is to do thorough research on all the equipment characteristics until you find the ones that fit the most with your space and setup.

Launch Your Podcast

Congratulations! You are now ready to start a successful podcast with a niche audience and compelling stories that inspire your listeners.

We encourage you to be up to date with the latest trends and changes, so you can keep improving your podcast strategy moving forward.

Need more help? Contact us today to get your podcast started.

Video Podcast: Why You Need One

Video Podcast: Why You Need One

There are 5 Million podcasts available today. Some databases like Spotify even report numbers upwards of 5 million! With all that competition, how can your podcast stand out?

It’s not with gimmicky effects or perfect sound mixing. It’s expanding the platforms your content is available on.

What’s the most effective way to do this? Stop making your podcast exclusively audio content. Grow your reach exponentially by making video podcast content.

Why your podcast needs a video

Video marketing is accelerating massively in 2023. Right now, 96% of marketers report that video is important to their strategy.

But the beauty of video podcasts is that they don’t have to be flashy. You don’t need film-level cinematography to catch viewers’ attention. The goal is to add a face to your audio content.

In this brief guide, we’ll cover six benefits of making a video podcast. Read on for why you need to add video to your podcast and how to do it.

1. Reach a Wider Audience

Think of the number of people your business podcast currently reaches. Is this number split over multiple podcast channels? Likely you have listeners from both Spotify and Apple tuning in.

What if you could add even more channels? Your audience would grow massively.

When you create video content, you have new places to share it. TikTok, Instagram, and even Facebook are built for viewing and sharing video content. And these social media sites are where the average American spends over 2 hours every day.

To get consumers’ attention, you need to force yourself into that social media time.

Video for podcast

2. An Affordable Upgrade

One of the biggest arguments favoring video podcasts is how affordable the jump is.

Generally speaking, any new marketing initiative requires a considerable investment. It involves an expensive, multi-stage process right from conceptualization through to creation.

But with an audio podcast, you already have the content! The planning, the scripting – it’s all been done. All you have to do is add a camera to the process and you have new marketing material at your fingertips.

Best of all, it doesn’t even require expensive equipment. Even some smartphones today have 4K cameras that produce clear images.

With barely any extra spending required – the planning is done, and equipment is affordable – adding video to your show is a no-brainer! It ensures you get the most value for your marketing out of every episode you produce.

3. Become Recognizable

The mere-exposure effect is the psychological phenomenon of liking things we know. It’s also known as the familiarity effect. It means that the more we’re exposed to a sound, smell, taste, face, or other stimuli, the more we like it.

This applies to voices to some extent. For example, you may prefer a voice on the radio that you’ve heard many times to a new one.

But over half of our brain’s surface is dedicated to visual processing. So if you don’t use visuals, like video, you’re missing out on the biggest opportunity to develop familiarity.

Videos let viewers become familiar with your face, brand, and other visuals in your videos. The more they see it, the more they’ll enjoy and want to interact with it. Plus, they’ll become familiar with your voice, as they would in an audio-only format.

4. More Willing Guests

Inviting guests to feature in your podcast is a fantastic way to expand your audience.

If the guest has their own online following, they will promote the video to their audience. That draws new people to your content and your business. Even if they don’t, inviting guests adds credibility, painting you as more of an authority in the industry.

The larger your following, the more likely they’ll agree to the guest appearance. And adding videos to your podcast grows your following! Therefore, guests will be more willing to join you on a video podcast than an audio-only one.

5. Opportunity for Branding

How can you brand an audio-only podcast? Perhaps you use a jingle or iconic sound effect in the introduction.

But this is a dated method, especially considering how short the modern attention span is. Padding out your audio with anything other than information could cost you listeners.

You also have the opportunity to brand the thumbnail that identifies your podcast. But that is just one image. And the text you can attach is limited to the format of the podcast site.

In contrast, video has endless opportunities to promote your brand.

The background of the video is completely customizable. You could use it to display artwork, furniture, and even lighting that promotes your brand. You can also wear clothing featuring your logo or brand imagery.

If you prefer subtlety, video podcast production still allows you to present an image. The clothes you wear and the décor you choose paint a vivid picture of your company’s values, tone, and goals.

To illustrate, imagine a brightly colored video background. There sits a podcaster wearing a baseball cap and a t-shirt. Are you preparing for a fun, light-hearted podcast or a serious one?

In contrast, picture podcasters in smart-casual attire in a minimalist but tasteful room. Imagine them at a wooden table, on an expensive white sofa, with large plants in the background. 

Suddenly, you perceive them as a business or tech company pushing the envelope.

All of these branding messages aren’t possible with audio alone. So take the opportunity to paint a picture of your brand with a carefully designed video setup. 

6. Overtake Audio Podcast Competitors

Podcasting with video is growing more popular every year. Eventually, every sector will be saturated with podcasts specializing in marketing their services. And as demand grows, so will the standard amongst competitors.

Video podcasting is an immediate step ahead of everyone else. Every audio-only podcast in your field will lack the familiarity, authority, and audience you have. Then, when someone searches for content like yours, you’ll stand out to serious clients and casual viewers alike.

How to Create a Video Podcast

Video podcasts are an unmissable upgrade from their audio counterparts. But how can you turn your audio podcast into a video podcast? The answer depends on how you record your podcast.

In a studio, many records the organic process.

Solo podcasters film themselves speaking, usually against a background curated for brand promotion. Podcasts with more than one speaker may take the same approach but use multiple camera angles.

Other podcasters record their audio on the move. Perhaps they interview people in the street or at their own workplaces. In these cases, most again, film the process itself as the video content.

In contrast, some podcasters create videos without featuring their faces. This may be a series of short clips that play over the audio to complement the message.

This process is more time-consuming and expensive, and it doesn’t promote your face. While it’s not the most effective method, it’s popular nonetheless.

How to Optimize Your Video Podcast

Each social media platform favors different types of video. YouTube is the king of long-form video content. Viewers will happily tune in for an hour or more because that’s what they expect from YouTube.

This is the most straightforward kind of video content to produce. It still requires work but is a direct match for your podcast.

However, TikTok and Instagram – where videos go viral – are built for bitesize clips. That involves cutting your content into clips, usually less than a minute long.

The clips you promote depend entirely on the brand you’re building. They could feature:

  • The most helpful tips from a video
  • An attention-grabbing statistic
  • A teaser for the rest of the podcast
  • A moment of humor
  • Anything else that will grab your audience

These videos are essential for modern marketing. But video production is a time-consuming process if you’re not a professional producer. Thankfully, we have a solution.

Talk to the Video Podcast Producers

Should you stitch the video podcast together yourself, editing each one for hours on end? Or should you involve an affordable producer that specializes in helping small businesses?

The answer is bringing us, a professional podcast production company, on board.

Let us use our expertise to edit your video marketing in a way that keeps people’s attention. Whether editing, production, coaching, development, or tips and recommendations, our team is ready to help you with your podcast.

Book a FREE strategy call with Two Brothers today!

The Best Omaha Podcast Production Strategy

The Best Omaha Podcast Production : What You Should Know

If you’re a small business owner who runs a podcast production, chances are you may not be thinking about a video podcast. However, video is a powerful tool to help you expand your podcast audience.

There were 2.4 million active podcasts in 2022. With such a saturated market, it is important your content stands out.

Our video podcasting platform can assist with Omaha podcast production and help you get started.

In this guide, we will talk about how our video podcast marketing system can help you build rapport with your customers and reach a new audience. Our platform will help you create content that you feel proud of.

Recording of Matt from Two Brothers Creative video podcast

What Is a Video Podcast?

You may be wondering about the difference between a podcast and a video podcast. The only difference is that the video adds a visual medium to your content.

There are several ways to record a video podcast. Some hosts use one static image to layer over their existing audio recording to add a visual element. Other hosts use several photos or video footage to accompany their podcast recordings.

But there are many benefits to setting up a camera to capture the recording process. You don’t need a fancy camera, either. Most cell phones come with a 4K-quality camera to capture professional-quality video.

podcast recording in Omaha Nebraska

The video podcasting process is affordable and easy, and it can help your business reach new audiences. Our team can simplify the Omaha podcast production process and help you get started.

The Benefits of Omaha Podcast Production with Video

There are several benefits to small businesses that use video podcasting with Omaha Podcast Production.

Video helps you create a small business podcast that stands out from the crowd. This increases the likelihood of your podcast resonating with your target demographic, which can also help you increase your customer base.

Here are some of the many benefits of working with us.

Grow Your Audience

Our podcast production company allows you to use video to expand your reach beyond popular audio podcasts streaming services like Spotify and Apple.

Video will help you introduce your Omaha podcast to audiences on Youtube, Instagram, TikTok, and other video-friendly platforms.

You can create a Youtube channel for your podcast to help maintain your subscribers. You can also invite another guest video podcaster onto your program to benefit from each other’s following.

Video platforms make searching for relevant topics easy, so make sure you are covering topics your target demographic is interested in. Share content that provides solutions to your customer’s needs.

Studio podcast production in Omaha Nebraska

Optimize Your Video Content

Omaha podcasting will ensure that the content you dedicate time and energy into creating resonates with your audience. Video podcasting often has stronger search engine optimization (SEO) than audio podcasts.

Video has higher engagement than audio files. In other words, your target audience is likelier to share and re-share your video podcast, increasing the chances of your content going viral.

By using our video podcasting platform, you will generate content that is ready for social media. Video links are easier to share on social media, where many people spend hours of their time each day.

We won’t just help you optimize your video content. But by covering topics discussed on your blog or website, we will help generate traffic to all your brand assets.

Video ranks higher on search results. People are more likely to find and stream your content in the video medium.

Be an Industry Expert

Podcasting allows you to establish yourself as an industry expert.

This gives your business more credibility. It makes for effective branding because when you’re top of mind, your audience is more likely to think of you when they require your products and services.

When you are able to lead your industry as an expert, customers are more likely to trust you. They will feel they have a better connection with you, which creates more loyalty with your audience.

Build a Rapport With Your Audience

A video podcast provides business owners with a chance to get more personal with their audience. Sharing your passion for your business, as well as your personality, provides an intimate experience for your customers.

While this is true of audio podcasts as well, video allows customers to attach a face to your business. It can make you recognizable as a business owner.

Face-to-face interactions also allow for nonverbal communication, such as facial expressions and physical reactions. These nonverbal communication methods help increase the connection you have with your audience.

Studio podcast production Omaha Nebraska content video for social media

Create Accessible Content

By creating a video podcast, you are able to make your content more accessible visually.

Create large, visual captions for your content that are easy to digest. Captions won’t just help those who are hard of hearing or hearing impaired. They will also help those who speak English as a second language, those who are able to focus better, and those who are struggling to listen to audio in their current setting.

Creating accessible content that expands beyond audio-only formats will help you grow your audience. It will also help you gain trust and credibility and ensure you are meeting all legal requirements. This will ensure your content is not excluded from anyone.

Create Better Branding Opportunities

Creating a video podcast for business marketing is effective as well. Video provides a unique opportunity for visual branding.

Whether you’re recording your video podcast in your business setting, or a professional setting that speaks to your brand, the video will speak to your audience in a profound way.

Some business owners choose to wear swag that promotes their services or display their brand’s logo in a visible way. Others will use the video element to showcase new products their business is offering.

Our platform allows Omaha podcasting face-to-face podcast marketing opportunities they simply would not be able to achieve with traditional podcasts.

studio two brothers creative in Omaha

Track Your Results

Using video for your podcasts allows you more opportunities to track your podcast’s reach and results. Tracking insights will help you gain a better understanding of how your podcast is performing.

It will also help you determine where your video content resonates and which demographics engage with it.

You may find that the podcast topic isn’t getting the traffic you were expecting. Analyzing your insights will allow you to determine how you can improve.

We can help you track your success and tweak your content strategy when necessary to yield better results.

Video Is an Affordable Upgrade

Video is an effective but affordable way to increase brand awareness for your podcast and business.

Adding a camera to your recording process is cheap, possibly even free if you use the standard camera on your phone. But the results will be a game-changer.

It’s also affordable to use video host platforms like Youtube. The platforms have a wide reach and will bring in great results. It will also provide opportunities for you to monetize your content.

Whether you’re setting up one camera for a solo host or two camera angles for a host and a guest, you won’t incur large costs by adding video.

Our Platform Is User Friendly

Upgrading your podcast may sound like an involved process. The idea of adding visuals to an otherwise audio medium may feel daunting at first. But our podcast production company will make the process easier.

We will help your video podcast reach the results you’re looking for. Using our platform will help you create professional-grade content that is ready to stream. But we will also help you create content that generates traffic.

Our platform is enjoyable and easy to use. Our team is available to assist business owners with any questions they may have. We will ensure that the transition to video technology is seamless.

Studio podcast production in Omaha Nebraska

We Understand the Omaha Area

Our platform and online community has helped entrepreneurs succeed in Omaha. We understand what small businesses need to succeed here and what’s required for successful Omaha podcast production.

Our local experts will help your business succeed in this area. We can introduce you to our community of entrepreneurs and increase your connections.

Grow Your Podcast With Video Podcasting

When you think about podcasting, video may not be the first thing that comes to mind. But video podcasting is a quick and effective way to expand your audience.

You may be wondering if video podcasting is worth your while. This guide has explained the many benefits of adding video to your podcast. Our team has assisted a number of small businesses and entrepreneurs in the Omaha area.

We understand what goes into quality Omaha podcast production. If you’re looking to add video to your business podcast, contact our team today. We’ll help you get started!

Marketing Mistakes Businesses Make and How To Avoid Them

Most Common Marketing Mistakes

Are you making these marketing mistakes? Many small business owners are unaware of the common mistakes they can make when it comes to managing their marketing.

Without understanding why these mistakes happen in the first place, how can you know how to avoid them? Luckily, we have with us in this Midwest Mindset (or the Omaha Podcast) episode: Wendy Wiseman, Chief Creative Officer of Zaiss and Company, will help us understand how to navigate the marketing pitfalls and excel in your small business venture.

Let the Experts do Their Thing

As business owners, we might think that we NEED to do everything, but having a lot on one’s plate is one of the biggest mistakes people often make.

Read the full transcript

It’s understandable to want to do everything alone, from social media to SEO to marketing analysis and more. But in reality, we should leave those things to the experts. With a lot of work already on our plate, this task will end up looking, at best, mediocre. 

If you are ready to start a marketing strategy and don’t have time to do so, consider hiring services or an agency that really knows what they are doing and are the best in their field. 

Keep One Foot In the Present and One In the Future

One of the most common small business mistakes is to get carried away by nostalgia. We think we know what people want because of what we have lived in the past. But the reality is that we are not in the past and that the marketing world and customers’ needs are rapidly changing. 

It’s important to keep up with current trends while also having an eye toward the future. Pay attention to what people are interested in right now, like new technology or social media platforms, as well as what is likely to come down the line. Keeping up with trends will help you stay ahead of competitors and better serve your customers’ needs.

Learn To Listen and Avoid Marketing Mistakes

Let’s be honest: most business owners tend not to be great listeners. It’s hard enough to build a company to then have to hear what you might think are harsh critics of your business. 

In reality, most people just want to help and bring new ideas to the table, so LISTEN TO THEM, to your co-workers team, to your friends and family, to younger people, and even your competitors. 

Take a look at what your competitors are doing right (and wrong) in order to refine your own strategies. What works well for them may not be a good fit for you. Don’t be afraid to take risks and try something different if it resonates with your brand identity or target audience more than what others are doing in your industry. 

Think About What Can Go Right

Too often, small businesses get caught up worrying too much about potential mishaps instead of focusing on all of the positive outcomes that could result from their efforts. 

Consider all of the good things that might happen if certain steps are taken and be optimistic about them. If you have the right strategy, more likely than not, this will turn out great.   

marketing mistakes

Get Professional Consultation

If you don’t have enough time or expertise available, then getting professional consultation is essential for success when it comes to managing marketing initiatives for small businesses. 

Our friends at Zaiss and Company can ensure that everything is done properly without wasting your time.

Learn From Your Marketing Mistakes

Mistakes are nothing new to entrepreneurs; we know that better than anyone else. Having success comes from trial and error.  

it is totally valid to feel disappointed or stressed sometimes; things won’t always work in our favor. The important thing is to learn from what went wrong and make it right the next time.

Boost Your Marketing Strategy and Avoid Marketing Mistakes

Podcasts are quickly becoming an essential part of any successful marketing strategy.

With podcasting, you can connect with your audience on a more personal level, engage with them in real-time conversations, and share valuable information that can help grow your business. Start your podcast today.

Ready to get your video podcast started today? Download our FREE 7 step marketing plan PDF and start to see the result you want for your business.