The Secret to Generating New Business Leads That Work

As a business owner, developing relationships with clients and planning marketing assets that get results can be a challenge. Knowing the secrets to generating new business leads that work is key to success.In this episode of Midwest Mindset (The Omaha Podcast), we are joined by Andy Alloway, President and CEO at Nebraska Realty. He shares his insights on how to develop client relationships, plan and build marketing assets for maximum results.

Group talking about generating business leads

Know Your Target Market

Generating new business leads starts with understanding your target market. When you know who you are targeting, it becomes much easier to design a marketing strategy that resonates with them.

Once you’ve identified your target audience,  create content tailored specifically for them. This will allow them to easily find relevant information about your company and its offerings. This could include blogs, videos, or podcasts that answer their questions or provide insight into your services or products.

You can start a lead generation business by using social media channels such as Twitter, Facebook, LinkedIn, and Instagram. These channels can be used to reach out directly to potential customers in your target market: How to start a lead generation business.  

Generating Leads

To generate new leads, you should create a lead generation campaign. Utilize content marketing, create a compelling landing page, use lead magnets, and provide incentives to get people to sign up.

Utilize email marketing and social media campaigns to build relationships and create trust.

Use organic search engine optimization and pay-per-click campaigns to drive more traffic to your website.

By implementing these strategies, you can generate more leads and grow your business.


Engage your audience through targeted emails or ads on social media platforms like Google Ads or LinkedIn Ads. These campaigns should feature content that is specifically designed for the people you want to reach. Content that demonstrates why they need your product or service and why it would benefit them.

Once you have generated some interest in your product or service, it’s important to nurture those leads. Send follow-up emails or ads to keep them engaged. Use personalization and segmentation to tailor your messages to each individual.

Use analytics to track the performance of your campaigns and adjust your strategy as needed. Share customer stories and success stories to build credibility and trust. Monitor the conversations about your brand on social media and respond to questions and comments quickly.

Stay active in industry specific forums and discussion boards to help establish yourself as an expert in the field. By creating a relationship with potential customers, you can effectively turn them into loyal customers. Provide additional information about what your company can do for them and how you can help solve their problems.  

Listen to the Full Episode of The Midwest Mindset For Business to learn more:

Build Business Leads

Generating new business leads isn’t always easy. But it is an essential part of any successful marketing strategy. Taking the time to understand who you are creating content for, engage them anyway you can, and nurturing those relationships. They often become paying customers.

A Midwest Mindset practices these skills with no expectations in return. But it is often what builds new business leads with great success.

Book a free strategy session with Two Brothers Creative for ways to help your company generate new business leads.