Why Do You Need Video SEO Services for Your Business?

Posted on February 9, 2024February 21, 2024 by Julia Genoves

Video SEO services: Why Are They Important

What is the benefit of hiring video SEO services in 2024?

We all know that Search Engine Optimization (SEO) is still a must for businesses looking for online visibility and reputation.

However, with the rise in popularity of video-based platforms like YouTube, Instagram, and TikTok, online marketing needs and SEO strategies are changing.

We are entering a peak of video content, where most of the media we consume is predominantly in video format.

So, now, more than ever, these video platforms are one more search tool for users as much as Google is.

Why Do You Need Video SEO Services for Your Business (2)

The New Video Era

Think about the last time you looked up something on the internet; it was probably on Google, right? How many of those times did those queries show a video as a result? Yup… almost all of them do.

Now, consider how the younger generations conduct their online searches. For many, Google isn’t their go-to page.

Depending on what they’re looking for, platforms like Instagram or TikTok may be their first port of call. When did all of this happen?

The landscape of 2023 surely brought its challenges and shifts in marketing strategies, with the surge of video content emerging as a game-changer.

HubSpot research reveals that 66% of consumers prefer watching videos to learn about a brand or product over reading about them.

Additionally, last year, “how-to” search queries on YouTube increased by 70%, making this platform a popular search engine.

This trajectory suggests that platforms dedicated to video will only gain momentum in 2024 as more people turn to these mediums for information.

In this video-centric world, the question is: How can we adapt and maintain a competitive edge in our SEO efforts?

What Is SEO

Before fully jumping into Video SEO, we might first need to go over what SEO truly means for your business and what the benefits are.

We won’t fully go into details about it, but Search Engine Optimization, is the practice of tailoring both the on-page and off-page elements of a website to improve its ranking in search engine results.

This practice is essential for enhancing online visibility because it makes it easier for potential customers to find a business when they conduct online searches related to that business’s products or services.

Good SEO involves optimizing content with relevant keywords, improving site loading speeds, ensuring mobile friendliness, and acquiring quality backlinks, among other tactics and funny words.

If you are new to the SEO game, we really encourage you to take a beginner’s course and learn more about the ins and outs of this practice.

But the bottom line is that by appearing higher in search engine rankings, businesses can attract more website traffic, increase brand awareness, and gain credibility with targeted audiences.

What is Video SEO

So, while traditional SEO efforts are fully directed at Google Search Engine Result Pages (SERP), Video SEO is focused on video-based platforms and uses video content to be noticed by the Google algorithm.

Video SEO focuses on fine-tuning various elements such as video titles, descriptions, tags, transcripts, and file names to improve rankings on SERPs.

This can look like embedded videos on websites, video tutorials on your product or service, specific hashtags, shorts, reels, TikToks, and video sitemaps.

Why Video SEO Is Essential for Businesses in 2024

Video content boasts higher engagement rates compared to text because it strikes an immediate connection with viewers through storytelling and visual appeal.

This makes video a powerful tool for brand messaging and customer retention.

Search engines like Google prioritize video content by often placing it above standard text-based pages in search results. This can significantly increase your content’s visibility.

Mobile Usage Surge

With the frequent use of mobile devices, consumers are more likely to engage with video content on the go. Optimizing videos for mobile accessibility and fast load times is crucial.

Social Media Integration

Video content seamlessly integrates into social media, where platforms like Instagram, TikTok, and YouTube influence purchasing decisions.

A strong video SEO strategy ensures that your content surfaces where your audience spends their time.

Competitive Advantage

As more businesses invest in video marketing, the competition for viewer attention intensifies. Video SEO helps you to stand out, ensuring that your content is not just made, but seen and appreciated.

Crafting a Video SEO strategy

So, where do you even start to create a compelling Video SEO strategy? There are a few aspects you will need to know first.

Let’s delve into how you can create a truly compelling Video SEO blueprint.

Know Your Audience

Sure, knowing your audience is what everybody talks about, and with good reason, but truly understanding their online behavior is essential.

For Video SEO, you will need to dive deep into the intricacies of your audience’s online behavior to grasp their preferences thoroughly.

Investigate the platforms they frequent—are they scrolling through TikTok, or are they binge-watching longer YouTube tutorials? This could range from short-form, snappy videos ideal for social media stories to in-depth, educational content.

Monitor the viewing patterns and engagement levels to identify what type of video content resonates most effectively with them.

Get your Hashtags Right

Undertaking thorough SEO keyword research is instrumental in aligning your content with the queries and interests of your target audience.

Utilize these keywords judiciously within your video titles, meta descriptions, and video descriptions to enhance discoverability.

Furthermore, integrate hashtags strategically to boost your content’s reach on social platforms. These hashtags should not only be popular but also relevant and specific to the content you’re producing, thereby ensuring that your videos surface in the right search results and social feeds.

Plan Your Content Ahead

While embracing emerging trends and viral content can show results, a sustainable Video SEO strategy requires a structure.

Establish a media calendar that outlines when and what you will post. Differentiate between informational, educational, and entertaining content, as each serves a distinct purpose and will be optimized differently. Always consider its core objective:

Informational Content

Focus on providing value through tutorials, how-to guides, and explainer videos. Optimize for keywords related to questions and learning opportunities within your industry.

Promotional Content

Highlight your products or services with persuasive narratives and appealing visuals, ensuring each piece has a clear and compelling call-to-action (CTA).

Educational Content

A prime opportunity to demonstrate expertise within your field. Make sure to provide actual helpful content that your audience enjoys.

Remember, each piece of content should have a well-defined goal—whether to educate, entertain, or convert.

Repurposing your Content

Once you get a clear strategy, do proper research, and are ready to start creating video content, make sure to get its full potential.

Unleashing the full potential of your content involves creative repurposing to ensure it resonates across various formats and platforms.

A lengthy, informative YouTube video can be an excellent piece of media, but there’s a whole spectrum of content that you can derive from, like YouTube shorts, TikToks, blogs, Instagram pictures, and more.

The Power of Podcast

That’s why we at Two Brothers Creative believe in the power of podcasting to create an all-in-one strategy that puts video content as the main marketing focus.

By creating a podcast that focuses on helping the user, you can also drive results on the rest of your social media and improve your Video SEO efforts.

Video Podcast

Nowadays, people are used to watching their favorite podcasts instead of just listening to them, so this will be our primary media content, the most lengthy one.

This can be broadcast on YouTube and other social media that permit longer-form videos.

Traditional Podcast

From the podcast video, we extract and utilize the pure audio format, appealing to the ever-growing podcast audience who favor audio consumption on the go.

Youtube Shorts, Reels, and TikToks

We produce shorter pieces of content suitable for sharing quick insights and attracting viewers with shorter attention spans. This will pique their interest and cause them to go looking for more.

We do this by taking interesting parts of the podcast and leveraging them into shorter-form content.

Make sure to take understandable, interesting, or valuable bits of your podcast, use viral audio or effect to give it more visibility.

SEO Blog Posts

Blog posts optimized for SEO will help you improve your website site and create content for that part of your audience that prefers to read content.

Transcript

Transcribing your podcast content does more than make your material accessible; it boosts traditional SEO efforts by providing search engines with additional text to index.

Think of it as extra copy that you can use to get keywords and make it available for those who would rather read than listen to a podcast.

This results in a richer source of keywords and topics that improve your website’s search relevancy.

Quotes

Quotable moments from your content can become powerful social media assets.

They can be creatively repurposed into visually appealing graphics suitable for platforms like Facebook, Instagram, and LinkedIn.

Strategically sharing this variety of content ensures that each piece complements the others, creating a symphony of media that caters to different preferences and platforms.

Video Elements: How to Do Video SEO

So, before you go and post all your videos and star-making blogs and quotes, make sure you are posting them the right way to optimize your content.

Craft Compelling Titles

The title of your video is the first impression viewers have, so make it count and make it SEO effective.

Use Keywords Wisely: Incorporate your main keywords towards the beginning of your title for better SEO impact while maintaining a natural flow.

Be Clear and Concise: Aim for titles that are straightforward and give viewers a clear idea of what to expect—usually under 60 characters to ensure it displays well on most platforms.

Evoke Curiosity

Create intrigue without resorting to clickbait. Titles that pose a question or hint at a story tend to perform well.

Implement Strategic Hashtags

Hashtags can increase the visibility of your video content; they are also good for categorizing your content.

Research Trending Hashtags

Use tools to find popular and trending hashtags relevant to your video’s topic.

Relevance is Key

However, just use those hashtags that work for your content and accurately reflect the subject matter of your video to reach the right audience.

Don’t Overdo It

While platforms differ in the optimal number of hashtags, Instagram, for example, recommends using between 3 to 5 relevant hashtags per post for maximum engagement.

Write Engaging Copy

The copy that accompanies your video be it the description on YouTube or the caption on social media, should:

Include a Call to Action (CTA): Encourage viewers to like, subscribe, comment, or follow a link. Make it clear what you want them to do next.

Optimize with Keywords: Just like your title, incorporate relevant keywords to improve searchability.
Provide Context: Give an overview of the video’s content, which can be a teaser or a summary, to entice viewers to watch.

Craft Effective Subtitles

Subtitles can significantly boost engagement and accessibility; they help viewers understand the content better, especially if they speak different languages or have hearing difficulties.

As part of the video metadata, subtitles can be crawled by search engines, improving discoverability.

Tools like Rev or VEED can generate accurate subtitles, saving you time and ensuring quality.

Optimize Thumbnail Images

A thumbnail is a visual representation of your content’s value proposition, so make sure to always use high-resolution images to create a professional look.

Add a brief, bold text overlay on the thumbnail to provide context or highlight the core message.

Make something that people really want to click on.

End Screens and Annotations

End screens and annotations can direct viewers to other content:

Promote Related Videos: Suggest additional content at the end of your video to keep viewers engaged with your channel.
Incorporate Subscribe Buttons: Remind viewers to subscribe to your channel with a visual cue during the end screen.

Quality Matters For Video SEO

It’s pivotal to remember that at the core of any successful video SEO strategy lies a non-negotiable element: quality.

While SEO efforts play a significant role in video marketing, The ultimate goal of SEO is to drive traffic, but once the viewers have arrived, it’s the quality of content that determines the level of engagement, sharing, and the value they derive from it.

High-quality, valuable content is what compels viewers to stay, interact, and convert into loyal followers or customers.

Users are seeking more than just entertainment; they are looking for substance. Videos that provide educational insights, real-world applications, and genuine storytelling resonate far deeper with audiences than those made purely for SEO purposes.

Furthermore, the quality of your video, audio, and edition also plays a big part; make sure to invest in the right equipment, software, and team; here is our free guide to starting to make quality content.

Hire Professional Video SEO Services

With all this being said we know that running a business is time-consuming; Entrepreneurs and business owners often find themselves stretched thin, managing multiple aspects of their operations, and getting into the nitty gritty of an SEO strategy can seem impossible.

With the complexity and ever-changing nature of SEO strategies, it becomes necessary to stay on top of the latest trends and algorithm updates.

This is where professional Video SEO services come into play, offering expertise and time-saving benefits.

But what should you look for when hiring these services?

Expertise: These services bring on board specialized knowledge and experience in optimizing video content.

This includes understanding the technical aspects like metadata, keywords, and search algorithms, as well as the creative elements that increase engagement and viewer retention.

Time Efficiency: Delegating the intricate work of Video SEO to professionals should free up valuable time for business owners, not taking more time out of your day. Make sure that you hire an expert who can take all the responsibility.

Understanding of Your Niche: The agency should have a good grasp of your industry and target audience.

Tailored strategies that resonate with your market segment are more likely to yield successful results.

Transparency and Reporting: Effective communication is key. Ensure that the service you choose offers transparent reporting on their activities and the subsequent results.

Regular reports and analysis will help you understand the ROI of your investment.

Cost: While budget considerations are important, be wary of services priced well below market rates.

Remember, effective SEO is an investment, and you often get what you pay for.

Opting for professional Video SEO services isn’t just about achieving better search rankings; it’s about creating a sustainable and scalable content strategy that drives true value and growth for your business.

Contact Two Brothers Today

Ready to start making quality content and increasing your online visibility? Ready to elevate your marketing game?

At Two Brothers Creative, we’re not just passionate about what we do; we like to share our knowledge with others and help their business grow.

Unlock the full potential of marketing for your business growth.

The Best Omaha SEO Strategy For Business

Posted on June 6, 2023August 31, 2023 by Julia Genoves

The Best Omaha SEO Strategy

Creating an Omaha SEO Strategy for local businesses can seem daunting, but it doesn’t have to be.

By thoughtfully implementing search engine optimization (SEO) and keeping up with the latest industry trends, you can easily create compelling content to help your business reach the right audience.

In this blog post, we’ll provide insider tips on developing an effective SEO plan tailored to create compelling content.

How to Use an Omaha SEO Strategy for Content

You’ll learn how to incorporate keyword research into your workflow and increase organic traffic from search engine results pages with each piece of unique content you produce.

With these expert tips in tow, you’ll be able to make sure that every piece of content you write is optimized for maximum visibility and impact.

In today’s digital age, having a website or social media presence is no longer enough. With millions of web pages and blog posts published every day, standing out from the crowd and reaching your audience requires a well-crafted content marketing strategy that’s optimized for search engines.

What is SEO?

But what does that mean, exactly? Well, in a nutshell, SEO (search engine optimization) is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs) for specific keywords and phrases.

By creating quality content that’s relevant to your targeted audience’s search queries, you can increase your visibility, drive organic traffic to your site, and ultimately convert those visitors into paying customers.

So, how do you create an SEO content strategy that works? Here are some practical steps to get started:

Step 1: Research Your Audience and SEO Keywords

Before you start creating any type of content, it’s essential to understand who your target audience is and what they’re searching for.

By researching your audience’s needs, interests, pain points, and search behavior, you can identify the keywords and phrases they use to find solutions to their problems.

For example, if you’re a local pizza restaurant in Omaha, your targeted audience might search for keywords such as “best pizza in Omaha,” “pizza delivery near me,” or “family-friendly pizza restaurant.”

If you are still wondering how to start and what keywords are the best for your audience, listening to our Midwest Mindset for Marketing podcast can help you better guide you to understand your audience.

Step 2: Omaha SEO Strategy For Content and Topics

Once you’ve identified your targeted audience and keywords, it’s time to determine the type of content that will best suit your audience’s needs and search intent.

Different types of content, such as blog posts, landing pages, videos, infographics, or social media posts, can be used to target different stages of the customer journey and achieve different marketing goals.

For example, if your goal is to attract new customers, blog posts that educate your audience about your products or services or answer their frequently asked questions can be a great starting point.

On the other hand, if your goal is to convert visitors into leads or sales, landing pages that offer a free trial, demo, or consultation can be more effective.

To determine the content topics that will resonate with your targeted audience and align with your business goals, you can use a content mappings tool such as HubSpot’s Content Strategy Tool or Ahrefs’ Content Explorer.

These tools allow you to discover popular content topics in your industry, analyze their performance metrics, and create a content plan that covers all stages of the customer journey and aligns with your SEO and marketing strategies.

Step 3: Optimize Your Omaha SEO Strategy

Once you’ve identified your targeted audience, keywords, and content topics, it’s time to create high-quality content that’s optimized for search engines.

Here are some best practices to keep in mind:

Use long-tail keywords

Long-tail keywords are more specific and less competitive than short-tail keywords, which makes them easier to rank for and more targeted to your audience’s search queries.

Use long-tail keywords in your title, meta description, headings, and copy to improve your SEO score and visibility on Google and other search engines.

Meta descriptions

Meta descriptions are the short snippets of text that appear under your page title in the search results. They provide a brief summary of your content and can influence whether or not a user clicks on your page.

Use your target keywords and a persuasive call-to-action in your meta description to entice users to click on your page.

Headings and subheadings

Headings and subheadings not only make your content more readable and organized, but they also provide context to search engines about the structure and hierarchy of your content. Use your target keywords in your headings and subheadings to signal to search engines what your content is about.

Internal and external links

Internal links are links within your site that point to other relevant pages or blog posts, while external links are links to other authoritative sites that provide additional value to your readers.

Use both types of links in your content to provide a better user experience and signal to search engines that your content is trustworthy and relevant.

Multimedia

Images, videos, infographics, and other multimedia not only make your content more engaging and shareable but also provide additional opportunities to optimize your content for search engines. Use descriptive file names, alt text, and captions to help search engines understand the content of your images and multimedia.

Step 4: Measure and Improve Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is just the first step.

To ensure that your content marketing strategy is effective and generates results, you need to measure and analyze your content’s performance metrics, such as traffic, engagement, conversion rates, and revenue.

Tools such as Google Analytics, Ahrefs, or SEMrush can help you track and analyze your content’s performance metrics and identify opportunities for improvement.

By measuring the impact of your content on your business goals and iterating on your content marketing strategy based on data and feedback, you can continuously improve your content’s effectiveness and ROI.

Step 5: Promote Your Content

Finally, promoting your content through social media and outreach is an essential part of any SEO content strategy.

By sharing your content on social media platforms such as Facebook, Twitter, LinkedIn, or Instagram, you can reach a wider audience, drive traffic to your site, and build brand awareness.

In addition, outreach to influencers, bloggers, journalists, or other relevant websites can help you build backlinks, increase your domain authority, and generate more traffic and visibility for your content.

By leveraging social media and outreach to amplify your content’s reach and impact, you can maximize the ROI of your SEO content strategy and achieve your marketing goals.

The Essential SEO Strategy Tools

By using keyword research tools such as Google Keyword Planner or SEMrush, you can identify the search volume, competition, and relevance of different keywords and choose the ones that are most relevant to your business and audience.

These are some of my favorite tools to use for SEO:

Google Keyword Planner

A powerful and free keyword research tool offered by Google, the Keyword Planner helps you discover new keywords related to your business, their search volume, and their competitiveness.

It also provides insights into keyword trends and enables you to create and optimize your Google Ads campaigns for better performance.

SEMrush

SEMrush is an all-in-one SEO and digital marketing suite that offers a comprehensive keyword research tool.

With its extensive database of over 20 billion keywords, you can identify high-performing keywords, analyze search volume, competition, and keyword difficulty, as well as uncover long-tail keywords and phrase matches.

SEMrush also offers competitor analysis, backlink analysis, and site audit features, making it a versatile choice for any digital marketer.

MOZ

MOZ is another popular SEO toolset that includes keyword research capabilities. Its Keyword Explorer feature helps you find the most relevant keywords for your business by analyzing search volume, competition, and organic click-through rates.

Additionally, MOZ offers a range of other SEO tools, such as rank tracking, site audits, and backlink analysis, making it an excellent resource for optimizing your website’s overall SEO performance.

Competitor Analysis

Monitoring your competitors’ SEO strategies can provide you with a wealth of information to improve your own campaigns.

By analyzing their keyword usage, backlink profiles, and content strategies, you can identify gaps and opportunities to outperform them in search rankings. Tools like SEMrush, MOZ, and Ahrefs offer competitor analysis features that can help you keep a close eye on your competition and stay ahead of the game.

Crafting Your Omaha SEO Strategy

Creating quality content that’s optimized for search engines is an essential part of any digital marketing strategy.

By following these practical steps, you can create high-quality content that attracts organic traffic, engages your target audience, and drives more sales.

Remember, the key to a successful SEO content strategy is to understand your audience, research your keywords and content topics, optimize your content for SEO best practices, measure and improve your content’s performance, and promote your content through social media and outreach.

By continuously iterating on your content marketing strategy based on data and feedback, you can stay ahead of the competition, rank higher on search engine results pages, and achieve your business goals.

So what are you waiting for? Start creating an SEO content strategy that works for your business today.

Content Marketing in the Age of the Algorithm Is Overwhelming

Are you feeling overwhelmed by the demands of content marketing? Are you struggling to create content that effectively conveys your brand’s value proposition while engaging your audience?

Two Brothers Creative is here to help. As experienced content marketers ourselves, we understand the challenges of selecting channels, preparing creatives, and then effectively promoting your content across multiple touchpoints. Our team is prepared to help you with the process.

Two Brothers Creative: Content in a Box

Together we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Podcasts: What You Need To Boost Your SEO

Posted on April 26, 2023April 26, 2023 by Julia Genoves

Podcasts Are What You Need To Boost Your SEO

With 18 years of experience committed to helping businesses get the bang for their buck and providing marketing solutions (like podcasts and SEO strategies), I’ve seen marketing trends come and go. However, podcasting is the most powerful tool I’ve discovered.

If you’re a Nebraska business or marketing professional looking to level up your SEO, then podcasting could be your secret weapon for success.

The Power of Podcasts

The podcasting world has exploded in recent years, becoming a go-to source of information for countless people since they are easy to consume on the go, making them perfect for busy users. The best part is that podcasts can significantly boost your digital marketing efforts, particularly for Search Engine Optimization (SEO).

To harness the power of podcasts for your business, it’s essential to understand the ways they can contribute to your digital marketing and SEO efforts.

1. Building Authority and Trust

Podcasts can help you establish yourself as an expert in your industry.

By sharing valuable insights, interviewing other professionals, and providing useful tips, you’ll build credibility with your audience.

This trust translates into a stronger brand presence, increased customer loyalty, and a higher likelihood that your content will be shared and linked to by others.

2. Expanding Your Reach with podcasts

Many people prefer listening to podcasts over reading articles, so by creating content in this format; you’re catering to their preferences and exposing your business to a whole new audience.

Additionally, podcast platforms like Apple Podcasts or Spotify can further expand your reach, putting your content in front of potential customers who might not have found you otherwise.

3. Networking Opportunities

Creating a podcast can open doors to networking opportunities within your industry.

By inviting guests to be on your show, you’ll build relationships with other professionals, which can lead to partnerships, collaborations, or even referrals.

These connections can be invaluable for your business and help you reach new heights in your digital marketing efforts.

4. Easy Repurposing of Content

Podcasts can be an excellent source of content for repurposing.

You can turn podcast episodes into blog posts, social media updates, or even video content. This not only saves you time but also ensures that you’re maximizing the value of your content creation efforts.

Plus, repurposing content across various channels can improve your SEO, as it increases the chances of your content being discovered and shared by a wider audience.

5. Strengthening Your Brand Voice with Podcasts

Podcasting allows you to communicate with your audience in a more personal and authentic way by shining through your tone, voice, and personality.

By being genuine and relatable, you’ll create a stronger connection with your audience, fostering loyalty and encouraging them to share your content with others.

6. Monetization Opportunities from Podcasts

While not the primary focus for most businesses, podcasts can present monetization opportunities.

Through sponsorships, advertising, or even paid subscriptions, you can generate additional revenue to support your business.

This can be an added bonus to the already powerful SEO benefits that podcasts offer.

7. Strengthening Local Ties

As a Nebraska-based business, creating a podcast that specifically caters to your local audience can be highly beneficial.

By discussing local issues, featuring Nebraskans, and exploring topics relevant to your community, you’ll create a strong connection with your target market.

This local focus can help drive traffic to your website and improve your local search engine rankings.

Podcasts Matter for SEO

Here are my main reasons why podcasts matter for SEO:

Content Variety: Search engines love diverse content. By adding podcasts to your existing mix of blog posts, articles, and social media updates, you’ll create a richer experience for your audience and catch Google’s attention.
Increased Engagement: Podcasts keep people on your site longer, which signals to search engines that your content is valuable. This can improve your rankings in search results.
Backlinks: When others share your podcast episodes, you’ll earn valuable backlinks, another key SEO factor.

Incorporating Podcasts into Your Digital Marketing Strategy

To make the most of podcasts for your Nebraska business, follow these steps:

1. Plan Your Content

Before jumping into podcasting, take the time to plan your content. Consider your target audience and what topics would be most relevant to them.

As a Nebraska-based business, you might focus on local issues, industry trends, or share stories from fellow business owners in the area.

2. Invest in Quality Production

While it’s possible to create a podcast with minimal equipment, investing in quality audio gear can make a difference. Good audio quality reflects well on your brand and keeps listeners engaged.

Contact Two Brothers Creative if you need help with your podcast production

3. Optimize for SEO

Don’t forget to optimize your podcast for SEO.

This means incorporating your target keywords (like “digital marketing,” “business owners,” and “social media”) into your episode titles, descriptions, and show notes.

Transcribing episodes can also improve Search Engine Optimization, making it easier for search engines to index your content.

4. Promote Your Podcast

Share your podcast on your website and social media channels.

Encourage listeners to leave reviews and ratings, which can help your podcast gain visibility on platforms like Apple Podcasts or Spotify.

5. Track Your Results

Monitor your podcast’s performance to see how it impacts your SEO. Keep an eye on your website traffic, search rankings, and backlinks to measure success.

Story Time

At Two Brothers Creative, my brother and I decided to launch our own podcast, sharing marketing tips and interviewing local Nebraska business owners.

One memorable episode featured a local farmer who successfully used social media to promote his farm-to-table restaurant.

After we published the episode, we saw a noticeable uptick in website traffic and an increase in our search engine rankings.

The podcast generated buzz, and people were talking about it on social media, resulting in valuable backlinks. This real-life example shows the power of podcasting for SEO in local businesses.

Unlock the SEO Potential of Podcasts

Podcasts are more than just a trendy form of content; they are a powerful tool for Nebraska business owners and marketing professionals looking to enhance their SEO efforts.

By creating engaging content, optimizing it for search engines, and promoting it effectively, you’ll be well on your way to dominating the digital marketing landscape.

Remember, the key to success with podcasts is consistency and quality.

Keep producing valuable content that resonates with your target audience, and you’ll soon see the benefits in your SEO performance.

Looking to incorporate podcasts into your digital marketing strategy and grow your SEO results? Embrace the power of podcasts and watch your digital marketing efforts soar to new heights.

Book a FREE strategy call today.