It’s no secret that starting a business is a risky proposition. After all, over half of all new businesses fail within the first five years. What are the odds of your business making it? And more importantly, what can you do to increase your chances of success?
In this episode of Midwest Mindset (The Omaha Podcast), we’ll be talking with Jeremy Aspen, CFO of Anequim, about the common reasons businesses fail and what you can do to avoid them. We’ll also be sharing some tips on how to boost your chances for success in the early years of your business. If you’re thinking about starting a business or if you’re in the early stages of running one, this episode is for you.
This is often the result of a lack of experience or training on the part of the business owner. Without proper management, a business will quickly become disorganized and inefficient, leading to cash flow problems and ultimately failure.
Lack of Capital
Many businesses fail because they simply don’t have enough money to sustain themselves in the early years. This can be due to underestimating the start-up costs or overestimating the potential revenue.
Poor Marketing
In order for a business to succeed, it needs to be able to reach its target market and persuade them to buy its products or services. If a business doesn’t have an effective marketing strategy, it will struggle to generate sales and will eventually go under.
Customer Base
Even if a business has a great product or service, it won’t survive if there aren’t enough potential customers out there who are willing to buy it. This is why it’s so important to research your target market before starting your business.
How To Boost Your Business Chances For Success
So now that we know some of the most common reasons businesses fail, let’s talk about what you can do to increase your chances of success. Here are three tips:
Have a solid business plan in place before you launch your business. This will help you map out your goals and objectives and make sure you have the necessary resources in place to achieve them.
Make sure you have enough capital to sustain yourself in the early years. It’s better to err on the side of caution and raise more money than you think you’ll need than to find yourself short on cash when you need it most.
Do your homework on your target market and craft an effective marketing strategy that will reach them where they’re at. The more you know about your target market, the better equipped you’ll be to persuade them to buy from you instead of your competition: The Percentage of Businesses That Fail And How to Boost Your Chances For Success
Starting a business is always going to be a bit of a gamble, but by following these tips from Jeremy, you can stack the odds in your favor and give yourself a much better chance at success. Increase your odds even more with virtual assistants. Learn how Anequim remote team members can help your company reach it’s fullest potential.
Expand Your Reach
Level up your marketing with Two Brothers Creative.
For business owners looking to expand their visibility and bring home more revenue, our turnkey video podcast system is the perfect solution. We’ll provide tips from pros so you can blow away the competition – without breaking a sweat or spending an arm & leg.
Step into success by booking a FREE strategy call today, no strings attached (seriously).
The Secret Hip-Hop Lessons For Small Business Growth
Hip Hop is often thought of as a Genre of music, but it’s so much more than that. Hip-hop is a culture, a movement, and a way of life. It’s also an example of entrepreneurship and work ethic.
In this Midwest Mindset episode (The Omaha Podcast), we learn from Omaha legend Houston Alexander all about how the key to business success might be in Hip Hop culture.
I know what you’re thinking: Hip hop and business? The answer is YES; here are some ways this music genre can teach us about entrepreneurship.
One of the most important things any business needs to do is set goals. Without goals, it’s impossible to measure success or failure.
You can’t be lazy and be great. Dedication and hard work are essential for your small business to succeed. Just like Hip Hop artists who hustle to make their dreams a reality, you need to put in the work and envision what is precisely what you want to accomplish.
Stay Motivated
Motivation is one of the essential things for any business owner, rapper, or otherwise.
In the business world, there will always be ups and downs. But it’s important to stay motivated through the tough times and keep your eye on the prize. As Jay-Z once said, “I’m not afraid of dying; I’m afraid of not trying.”
By having clear goals in mind, it is easier to stay motivated.
Thinking Outside The Box
To succeed in business, you have to be willing to think outside the box and break the rules. Just like in music, something that has been done over and over isn’t innovative. it sure can be great good music, but if it’s pretty similar to what other artists are already doing, you won’t have that much audience.
After all, the most successful businesses are usually those that can see opportunities where others see problems. By solving people’s needs and presenting your ideas in new and interesting ways, you add value to your business, which will help you succeed.
Most businesses will think that sending massive emails, having flyers all over the city, and having TV or radio commercials are good enough to get new customers and be known.
The reality is that users don’t care for that anymore; people crave human interaction and genuine connection. They want something real, and it’s more likely they will buy from you if they feel that they know your business and values.
Discipline
Last but not least, discipline is essential for any business owner who wants to be successful. Running a business is not easy; it takes hard work, dedication, and discipline. There are a lot of hip-hop artists who might be very talented, but just like in business, talent is not enough.
Having a great product, great talent, and ideas is nothing without a plan and without the discipline needed to stick to that plan and your desired goals.
Hip Hop Your Business
Hip Hop has always been more than just music; it’s a way of life. And as it turns out, there’s a lot that small businesses can learn from the world’s most iconic music genre. However, it can be challenging for small Omaha business owners to have the time and money to make a complete marketing strategy to grow their company.
At Two Brothers Creative, we have all the necessary tools to help you grow your business big-time like a hip-hop artist, all with the power of podcasting. With our Midwest Mindset for Marketing podcast, you can learn all about how to market your business for free.
If you are still wondering where to start, book a FREE strategy call with Two Brothers today and start running your business better and getting new leads with the power of podcasting.
Podcasts are becoming increasingly popular and competitive, that’s why starting your own can be intimidating without the right podcast launch strategy and proper steps.
But where does one even start? Here are 7 of our essential tips to start podcasting the right way
Defining a very specific and niche audience is the first step to a successful podcast. It’s crucial to be as specific as possible when searching for who you are trying to reach, as this will help you create content that actually resonates with a particular group of people.
You may think that the more people you can reach with your podcast, the better, but in reality, It’s more challenging to gain a faithful audience if you don’t have a specific profile in mind. When you try to appeal to the masses, you have to water your content down, and let’s be honest, why would someone listen to a water-down podcast that doesn’t really get deep into anything?
Without knowing who exactly you are trying to reach, it’s easy for your content to get lost in the sea of podcasts that are competing to appeal to a vague demographic. So remember: be as specific as you can.
2 Define Your Listener Profile
Once you have been super specific and really know who you are targeting with your podcast, you can create content that resonates with that group more effectively. You will have an understanding of what topics they find interesting, as well as their needs, desires, and motivations.
With this information, you can create a powerful profile list with the characteristics of your target audience.
Let’s say you have a podcast about yoga and motherhood; your ideal listener profile probably be something like: a pregnant woman with kids between the ages of 29 and 40 seeking an effective exercise routine that fits into their busy lifestyle. Then, when she finds your podcast, she will feel that the show was made for her.
3 Create Your One-Sentence Mission Statement
Now that you have figured out your ideal listener and profile, the goal is for them to actually find and want to listen to your show. How do we do that? Well, there are a few essential things to consider when making a great podcast description.
Describe Your Show In 10 Words
Just 10 words are enough, no more.
Pitch your show in one short sentence that just describes what your podcast it’s about. This will be in all your episodes and in your social media, so try to make it something easy to remember to help your audience spread the word.
Your Podcast Launchmust ONLY describe your show
If your one-sentence statement can match another podcast, then it’s not specific enough. Again: make sure your description REALLY tells the listener what your show it’s about, this will also help you stand out from the crowd among the other podcasts.
No Vague Language
Remember: there are millions of shows on the internet that are probably talking about something related to your topics, so don’t use vague language; this will only allow your podcast to get lost. Don’t use adjectives like “awesome,” “amazing,” or “wonderful,” or features like “interview,” “stories,” or “news.” Instead, make every word meaningful.
Call Your Target Audience
Ask yourself what makes your audience different and what inspires them, and use that to your advantage to really attract and invite them to listen.
By putting into practice these few tips, you can go from something like this
“An In-depth podcast about all the tips and strategies about marketing “
to something like this
” All about local SEO for small business owners.”
4 Convince Your Audience That You Are The Expert
Ok, this might sound intimidating at first, but really ask yourself: why am I the perfect person to host this podcast? What is my expertise and why should people listen to me? Remember: before you convince your audience you have to convince yourself.
We believe that the best way to convince your audience is to inspire them. You can do this by telling your origin story, telling your listeners your journey, what you have learned along the way, your conflicts, and how you solve them. Tell about the moment when you realized you could achieve your grand vision especially; make sure to tell them about the transformation you underwent and that you’ll help them undergo it with your podcast.
In summary:
Origin story,
Your grand vision
The transformation you will help them achieve.
Feeling confident and trusting in your work will also make your listener trust you. But above all, you will inspire an audience that will stay tuned to learn about your expertise and history.
5 An Easy Name And a Flexible Format: Podcast LaunchBasics
A good name should be easy to remember, appeal to your audience, and immediately convey what your show is about. Your podcast’s name will become its identity, so it’s essential that you take the time to come up with one that resonates with potential listeners.
Your audience will first tune in because of a catchy name and a specific one-sentence statement and later decide to stay because of the value of your content. So the last thing you want to do is waste space from your title with unhelpful information, like your own name or the word “podcast” or “show”. Make every word count.
it’s probable that the person already knows they are listening to a podcast and don’t really care (at first) for the host’s name, so put your efforts into targeting your preferred audience instead.
Avoid names like:
Julia´s weekly podcast: everything tip you need to know about business
Instead use names like:
Easy SEO for small business owners
Once you have your name ready it’s time to define a format for your podcast, the best way to do this is by trial and error, by experimenting with all the formats until you find the one that works the best with your topics and audience.
Here are some formats you could try:
Interview
the classic question-and-answer conversation with at least two people
Storytelling
A captivating way to tell a story, with special attention to detail, almost like reading from a novel.
Talk Show
Like the ones on TV, with a charismatic host that guides the conversation to the most interesting life aspects of the guest
Monologue
a classic solo show, usually the host is the one doing the talking
Call-in/Ask Me Anything (AMA)
The host receives questions from his audience, either previously selected or from the live comments, to answer during the show.
Just remember: what worked one day might not work another, so don’t trap yourself in one format, it’s ok to continuously experiment to find ways that fit your content.
6 Bring It All Together: Your Show’s Premise
You are almost ready to start your podcast: you have your target audience, name, format, origin story, and everything, so now what?
We encourage you to look at these questions; they will help you define your show’s premise, understand where you are, and what direction is best for your podcast to go.
WHO is the show for? (Target Audience)
WHY are YOU leading the journey? (Origin Story)
WHERE are you taking them? (Destination, Grand Vision)
WHAT transformation will they undergo? (Transformation)
How are we getting there? (Format)
When is this happening? (Release cadence)
You can reel in new ideas from each of these questions that your niche audience will enjoy; it’s a matter of making them into topics and developing each one.
7 Invest In The Right Equipment
You have all the layouts for your show ready. Now comes the fun part: record the podcast.
It’s important to mention that the value of your content is the most important thing for a successful podcast; however, having the right equipment can also make a huge difference in how well-received your podcast is. Investing in quality equipment will ensure that your audience gets the best of the best and stays longer.
This is the list of our recommended equipment for a high-quality podcast:
This is what has worked for us and what we swear by, but the best way to find out what equipment is best for your podcast is to do thorough research on all the equipment characteristics until you find the ones that fit the most with your space and setup.
Launch Your Podcast
Congratulations! You are now ready to start a successful podcast with a niche audience and compelling stories that inspire your listeners.
We encourage you to be up to date with the latest trends and changes, so you can keep improving your podcast strategy moving forward.
Need more help? Contact us today to get your podcast started.
There are 5 Million podcasts available today. Some databases like Spotify even report numbers upwards of 5 million! With all that competition, how can your podcast stand out?
It’s not with gimmicky effects or perfect sound mixing. It’s expanding the platforms your content is available on.
What’s the most effective way to do this? Stop making your podcast exclusively audio content. Grow your reach exponentially by making video podcast content.
Video marketing is accelerating massively in 2023. Right now, 96% of marketers report that video is important to their strategy.
But the beauty of video podcasts is that they don’t have to be flashy. You don’t need film-level cinematography to catch viewers’ attention. The goal is to add a face to your audio content.
In this brief guide, we’ll cover six benefits of making a video podcast. Read on for why you need to add video to your podcast and how to do it.
1. Reach a Wider Audience
Think of the number of people your business podcast currently reaches. Is this number split over multiple podcast channels? Likely you have listeners from both Spotify and Apple tuning in.
What if you could add even more channels? Your audience would grow massively.
When you create video content, you have new places to share it. TikTok, Instagram, and even Facebook are built for viewing and sharing video content. And these social media sites are where the average American spends over 2 hours every day.
To get consumers’ attention, you need to force yourself into that social media time.
2. An Affordable Upgrade
One of the biggest arguments favoring video podcasts is how affordable the jump is.
Generally speaking, any new marketing initiative requires a considerable investment. It involves an expensive, multi-stage process right from conceptualization through to creation.
But with an audio podcast, you already have the content! The planning, the scripting – it’s all been done. All you have to do is add a camera to the process and you have new marketing material at your fingertips.
Best of all, it doesn’t even require expensive equipment. Even some smartphones today have 4K cameras that produce clear images.
With barely any extra spending required – the planning is done, and equipment is affordable – adding video to your show is a no-brainer! It ensures you get the most value for your marketing out of every episode you produce.
3. Become Recognizable
The mere-exposure effect is the psychological phenomenon of liking things we know. It’s also known as the familiarity effect. It means that the more we’re exposed to a sound, smell, taste, face, or other stimuli, the more we like it.
This applies to voices to some extent. For example, you may prefer a voice on the radio that you’ve heard many times to a new one.
But over half of our brain’s surface is dedicated to visual processing. So if you don’t use visuals, like video, you’re missing out on the biggest opportunity to develop familiarity.
Videos let viewers become familiar with your face, brand, and other visuals in your videos. The more they see it, the more they’ll enjoy and want to interact with it. Plus, they’ll become familiar with your voice, as they would in an audio-only format.
4. More Willing Guests
Inviting guests to feature in your podcast is a fantastic way to expand your audience.
If the guest has their own online following, they will promote the video to their audience. That draws new people to your content and your business. Even if they don’t, inviting guests adds credibility, painting you as more of an authority in the industry.
The larger your following, the more likely they’ll agree to the guest appearance. And adding videos to your podcast grows your following! Therefore, guests will be more willing to join you on a video podcast than an audio-only one.
5. Opportunity for Branding
How can you brand an audio-only podcast? Perhaps you use a jingle or iconic sound effect in the introduction.
But this is a dated method, especially considering how short the modern attention span is. Padding out your audio with anything other than information could cost you listeners.
You also have the opportunity to brand the thumbnail that identifies your podcast. But that is just one image. And the text you can attach is limited to the format of the podcast site.
In contrast, video has endless opportunities to promote your brand.
The background of the video is completely customizable. You could use it to display artwork, furniture, and even lighting that promotes your brand. You can also wear clothing featuring your logo or brand imagery.
If you prefer subtlety, video podcast production still allows you to present an image. The clothes you wear and the décor you choose paint a vivid picture of your company’s values, tone, and goals.
To illustrate, imagine a brightly colored video background. There sits a podcaster wearing a baseball cap and a t-shirt. Are you preparing for a fun, light-hearted podcast or a serious one?
In contrast, picture podcasters in smart-casual attire in a minimalist but tasteful room. Imagine them at a wooden table, on an expensive white sofa, with large plants in the background.
Suddenly, you perceive them as a business or tech company pushing the envelope.
All of these branding messages aren’t possible with audio alone. So take the opportunity to paint a picture of your brand with a carefully designed video setup.
6. Overtake Audio Podcast Competitors
Podcasting with video is growing more popular every year. Eventually, every sector will be saturated with podcasts specializing in marketing their services. And as demand grows, so will the standard amongst competitors.
Video podcasting is an immediate step ahead of everyone else. Every audio-only podcast in your field will lack the familiarity, authority, and audience you have. Then, when someone searches for content like yours, you’ll stand out to serious clients and casual viewers alike.
How to Create a Video Podcast
Video podcasts are an unmissable upgrade from their audio counterparts. But how can you turn your audio podcast into a video podcast? The answer depends on how you record your podcast.
In a studio, many records the organic process.
Solo podcasters film themselves speaking, usually against a background curated for brand promotion. Podcasts with more than one speaker may take the same approach but use multiple camera angles.
Other podcasters record their audio on the move. Perhaps they interview people in the street or at their own workplaces. In these cases, most again, film the process itself as the video content.
In contrast, some podcasters create videos without featuring their faces. This may be a series of short clips that play over the audio to complement the message.
This process is more time-consuming and expensive, and it doesn’t promote your face. While it’s not the most effective method, it’s popular nonetheless.
How to Optimize Your Video Podcast
Each social media platform favors different types of video. YouTube is the king of long-form video content. Viewers will happily tune in for an hour or more because that’s what they expect from YouTube.
This is the most straightforward kind of video content to produce. It still requires work but is a direct match for your podcast.
However, TikTok and Instagram – where videos go viral – are built for bitesize clips. That involves cutting your content into clips, usually less than a minute long.
The clips you promote depend entirely on the brand you’re building. They could feature:
The most helpful tips from a video
An attention-grabbing statistic
A teaser for the rest of the podcast
A moment of humor
Anything else that will grab your audience
These videos are essential for modern marketing. But video production is a time-consuming process if you’re not a professional producer. Thankfully, we have a solution.
Talk to the Video Podcast Producers
Should you stitch the video podcast together yourself, editing each one for hours on end? Or should you involve an affordable producer that specializes in helping small businesses?
The answer is bringing us, a professional podcast production company, on board.
Let us use our expertise to edit your video marketing in a way that keeps people’s attention. Whether editing, production, coaching, development, or tips and recommendations, our team is ready to help you with your podcast.
The Best Omaha Podcast Production : What You Should Know
If you’re a small business owner who runs a podcast production, chances are you may not be thinking about a video podcast. However, video is a powerful tool to help you expand your podcast audience.
There were 2.4 million active podcasts in 2022. With such a saturated market, it is important your content stands out.
Our video podcasting platform can assist with Omaha podcast production and help you get started.
In this guide, we will talk about how our video podcast marketing system can help you build rapport with your customers and reach a new audience. Our platform will help you create content that you feel proud of.
You may be wondering about the difference between a podcast and a video podcast. The only difference is that the video adds a visual medium to your content.
There are several ways to record a video podcast. Some hosts use one static image to layer over their existing audio recording to add a visual element. Other hosts use several photos or video footage to accompany their podcast recordings.
But there are many benefits to setting up a camera to capture the recording process. You don’t need a fancy camera, either. Most cell phones come with a 4K-quality camera to capture professional-quality video.
The video podcasting process is affordable and easy, and it can help your business reach new audiences. Our team can simplify the Omaha podcast production process and help you get started.
The Benefits of Omaha Podcast Production with Video
There are several benefits to small businesses that use video podcasting with Omaha Podcast Production.
Video helps you create a small business podcast that stands out from the crowd. This increases the likelihood of your podcast resonating with your target demographic, which can also help you increase your customer base.
Here are some of the many benefits of working with us.
Grow Your Audience
Our podcast production company allows you to use video to expand your reach beyond popular audio podcasts streaming services like Spotify and Apple.
Video will help you introduce your Omaha podcast to audiences on Youtube, Instagram, TikTok, and other video-friendly platforms.
You can create a Youtube channel for your podcast to help maintain your subscribers. You can also invite another guest video podcaster onto your program to benefit from each other’s following.
Video platforms make searching for relevant topics easy, so make sure you are covering topics your target demographic is interested in. Share content that provides solutions to your customer’s needs.
Optimize Your Video Content
Omaha podcasting will ensure that the content you dedicate time and energy into creating resonates with your audience. Video podcasting often has stronger search engine optimization (SEO) than audio podcasts.
Video has higher engagement than audio files. In other words, your target audience is likelier to share and re-share your video podcast, increasing the chances of your content going viral.
By using our video podcasting platform, you will generate content that is ready for social media. Video links are easier to share on social media, where many people spend hours of their time each day.
We won’t just help you optimize your video content. But by covering topics discussed on your blog or website, we will help generate traffic to all your brand assets.
Video ranks higher on search results. People are more likely to find and stream your content in the video medium.
Be an Industry Expert
Podcasting allows you to establish yourself as an industry expert.
This gives your business more credibility. It makes for effective branding because when you’re top of mind, your audience is more likely to think of you when they require your products and services.
When you are able to lead your industry as an expert, customers are more likely to trust you. They will feel they have a better connection with you, which creates more loyalty with your audience.
Build a Rapport With Your Audience
A video podcast provides business owners with a chance to get more personal with their audience. Sharing your passion for your business, as well as your personality, provides an intimate experience for your customers.
While this is true of audio podcasts as well, video allows customers to attach a face to your business. It can make you recognizable as a business owner.
Face-to-face interactions also allow for nonverbal communication, such as facial expressions and physical reactions. These nonverbal communication methods help increase the connection you have with your audience.
Create Accessible Content
By creating a video podcast, you are able to make your content more accessible visually.
Create large, visual captions for your content that are easy to digest. Captions won’t just help those who are hard of hearing or hearing impaired. They will also help those who speak English as a second language, those who are able to focus better, and those who are struggling to listen to audio in their current setting.
Creating accessible content that expands beyond audio-only formats will help you grow your audience. It will also help you gain trust and credibility and ensure you are meeting all legal requirements. This will ensure your content is not excluded from anyone.
Create Better Branding Opportunities
Creating a video podcast for business marketing is effective as well. Video provides a unique opportunity for visual branding.
Whether you’re recording your video podcast in your business setting, or a professional setting that speaks to your brand, the video will speak to your audience in a profound way.
Some business owners choose to wear swag that promotes their services or display their brand’s logo in a visible way. Others will use the video element to showcase new products their business is offering.
Our platform allows Omaha podcasting face-to-face podcast marketing opportunities they simply would not be able to achieve with traditional podcasts.
Track Your Results
Using video for your podcasts allows you more opportunities to track your podcast’s reach and results. Tracking insights will help you gain a better understanding of how your podcast is performing.
It will also help you determine where your video content resonates and which demographics engage with it.
You may find that the podcast topic isn’t getting the traffic you were expecting. Analyzing your insights will allow you to determine how you can improve.
We can help you track your success and tweak your content strategy when necessary to yield better results.
Video Is an Affordable Upgrade
Video is an effective but affordable way to increase brand awareness for your podcast and business.
Adding a camera to your recording process is cheap, possibly even free if you use the standard camera on your phone. But the results will be a game-changer.
It’s also affordable to use video host platforms like Youtube. The platforms have a wide reach and will bring in great results. It will also provide opportunities for you to monetize your content.
Whether you’re setting up one camera for a solo host or two camera angles for a host and a guest, you won’t incur large costs by adding video.
Our Platform Is User Friendly
Upgrading your podcast may sound like an involved process. The idea of adding visuals to an otherwise audio medium may feel daunting at first. But our podcast production company will make the process easier.
We will help your video podcast reach the results you’re looking for. Using our platform will help you create professional-grade content that is ready to stream. But we will also help you create content that generates traffic.
Our platform is enjoyable and easy to use. Our team is available to assist business owners with any questions they may have. We will ensure that the transition to video technology is seamless.
We Understand the Omaha Area
Our platform and online community has helped entrepreneurs succeed in Omaha. We understand what small businesses need to succeed here and what’s required for successful Omaha podcast production.
Our local experts will help your business succeed in this area. We can introduce you to our community of entrepreneurs and increase your connections.
Grow Your Podcast With Video Podcasting
When you think about podcasting, video may not be the first thing that comes to mind. But video podcasting is a quick and effective way to expand your audience.
You may be wondering if video podcasting is worth your while. This guide has explained the many benefits of adding video to your podcast. Our team has assisted a number of small businesses and entrepreneurs in the Omaha area.
We understand what goes into quality Omaha podcast production. If you’re looking to add video to your business podcast, contact our team today. We’ll help you get started!
