How to Succeed in Business with a Delusional Mindset

People spend years wondering how to succeed in business and perfecting an impossible one-fits-all magic formula that guarantees financial prosperity. 

I know I have spent hours of my days listening to business podcasts and reading books for entrepreneurs, hoping to find the ONE strategy that will change it all. 

But let’s pause for a moment and consider if such a formula truly exists. For me, it didn’t. After years of implementing different strategies, I discovered that there’s only one thing that can guarantee business success. 

Sure, there are a lot of factors that come into play for success, like balancing your books, having good processes and procedures, crafting a winning marketing strategy, and much more. 

But if I had to pick only ONE thing that can steer your business in the right direction for success, it would be, without a doubt, being delusional.  

Okay, I know this sounds weird and very hard to believe; that’s why, in this Midwest Mindset episode, I got together with the Two Brothers Creative crew again to elaborate and explain how to succeed in business by being delusional.

Omaha Business Success

The Delusional Idea of Starting a Business

Admit it, every entrepreneur you know carries a bit of madness and delusion within themselves, which is precisely why many of us decide to start a business in the first place. 

However, having a business is not all fun and games. Did you know that 51% of companies go out of business within the first five years? And only 6% reach the $1 million mark.  

Read the full transcript.

Having a business is like having a new list of problems to solve every day.

Basically, what I’m trying to say here is that starting and running a business is hard, no matter what your level of expertise and preparation.

Most of the things we entrepreneurs have to go through will make any normal person crawl into a ball and cry themselves to sleep. 

How to Succeed in Business: Keep Going Against All Odds

There’s a certain level of delusion required to keep going even with new problems every day and not letting yourself crumble under pressure.

As business owners, we need to have the capability to prioritize these never-ending issues and concentrate on the top aspects of our business first.

Ignorance is bliss, and when people venture into business, they have no idea of what awaits. If you are in this position, I am telling you now that it get better; you will learn to laugh in the face of adversity and choose your battles wisely.

How? By keeping a delusional mindset.  

How to Succeed in Business_ the two brothers creative secret

Everybody has Dreams

I’ll be the first to tell you: a good idea doesn’t guarantee any type of business success.

Everybody has great ideas all the time; this doesn’t make us any different from the rest of the people with great ideas. 

The real test lies in the ability to stick with that idea, even when times get tough. 

Are you willing to put in the hard work? Can you stay focused and keep things in perspective when challenges appear? 

If you are not ready to fight for your idea with a delusional passion, then you aren’t ready to start a successful business. 

The Two Brothers Creative Case Study

Two Brothers Creative, like most businesses, started just as a small idea. Now, three years later, it is a proper, functional, and successful business. 

Of course, getting to this place wasn’t as simple as it looked.

After some failed ventures and hard experiences in the entertainment industry, I knew what I was facing when I started this business. 

Yet, even after all my past experiences, I decided to launch Two Brothers Creative anyway, knowing it was going to be hard.

Amidst the skepticism and doubters labeling me as unconventional and audacious, I embraced those qualities and defied the odds by forging ahead with the launch of Two Brothers Creative.

Every time “life handed me lemons”, I told myself: you need to keep going; of course, you gonna get out of this; you need to face this challenge and look for a solution.

By keeping a delusional mindset, I was able to come this far without breaking down. 

Midwest Mindset the secret to success in business in Omaha

How to Succeed in Business With The 3 Qualities of a Dilutional Business Owner

Okay, so we have talked a lot about dreams, perseverance, hard work, and any other motivational poster you can think of.

But here are the top 3 changes you need to implement in your mindset right now to build a successful business. 

1. Be Delusional in a Realistic Way 

Sounds weird, right? But – a business owner who dares to dream big often seems out of touch with reality to others. 

That’s why it’s important to be realistic when we face difficult challenges. Everybody already thinks we are already a bit delusional and out of it, so the reality check is up to us. 

When you find yourself in a difficult situation, pause for a moment and think about the different solutions you can find for your problem. 

Never think about quitting or doubt your business idea, but find the most common sense solution with the least damage possible.

2. Grow from Setbacks

There will always be problems along the entrepreneurial way. It is up to us to see these roadblocks not as show-stoppers but as stepping stones to learn and grow. 

Remember, hiccups are part of the journey, but how you handle them can make or break your game. 

If you don’t believe me, ask any entrepreneur you know, and they will share at least one story of a time they learned something from a failed venture. 

For me, this moment came when I had to deal with a very bad publicity campaign against me after someone threatened to leak a very private picture. 

If you want the full story, you’ll have to hear the episode here, but the bright side of it all was that I learned how to deal with public failure and bad publicity in a healthy and constructive way.  

3. Let Go, and Don’t Bottle it Up

When faced with challenges, it’s crucial to tackle them one step at a time, focusing on individual problems without becoming overwhelmed by the entire situation.

While it is important to address problems, dwelling on them excessively can be counterproductive. Learning to let go when necessary and choosing your battles wisely is key.

Avoid bottling up stress or emotions.

Maintaining a healthy headspace allows you to navigate through obstacles while keeping your eye on the bigger picture of your business.

Midwest Mindset the secret to success in business in Omaha (2)

Taking the First Step is the Hardest Part

So, how can you succeed in business? If you already have a good idea and a delusional mindset, what’s next?

What sets apart the dreamers from the doers is the courage to take that all-important first step.

An idea, no matter how groundbreaking, is just a seed. It needs the nurturing touch of action to bloom into reality.

Launching your website, posting that first social media post, asking for that loan to start your business, airing the first podcast episode, that is what you need: a leap of faith.

Is there anything more delusional than taking a leap of faith? I think not.

How to Succeed in Business: Learn the Skill Set

The skills of a business owner are not innate; they’re learned along the way. Once you have given that first step, the rest is a hands-on experience.

As a business owner, it is through facing and overcoming challenges head-on that your skillset is forged and refined.

This learning journey is where you go from being a simple dreamer to becoming a ‘delusionally’ ambitious entrepreneur- fully aware of the challenges but confident that there’s a solution for all of them. 

Enjoy the journey and learn from it.

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