Why You Need AI

For this episode, the actual two brothers of Two Brothers Creative, Matt and Ben, came together to discuss how AI tools can be the secret to improving your content marketing. 

AI is changing the business world and revolutionizing the way companies make content; whether you’re a small business owner or part of a larger organization, incorporating AI into your marketing strategy is necessary if you want to survive in this fast-paced business world. 

Read the full transcript

What is AI?

Artificial intelligence (AI) is the ability of a computer system to simulate intelligent behavior. It involves the use of advanced algorithms and techniques to create machines that can think, solve problems, and make decisions in a similar way that humans do.

Types of AI

Artificial intelligence, a rapidly advancing field in technology, is commonly classified into two primary categories – narrow and general AI. Although both are helpful in tackling everyday tasks for marketing and content creation, General AI is much more useful because it can actually learn our business voice and tone, creating personalized and more effective content.

Narrow AI

Also known as weak AI, it is designed to perform specific tasks without possessing consciousness or self-awareness. Examples include virtual personal assistants like Siri and Alexa, facial recognition software, and self-driving cars. These AI systems are good at handling particular tasks but lack the ability to understand or learn beyond their designated roles.

Narrow AI can be used in marketing for the initial customer services process, like char bots or virtual agents, or for specific and technical things like customer segmentation.

General AI

Also called strong AI, it refers to AI systems that can perform any intellectual task that a human being can do. General AI has human-like cognitive abilities, such as understanding language, recognizing patterns, solving problems, and learning from experience.

General AI can be more beneficial for marketing purposes compared to narrow AI due to its human-like cognitive abilities and versatility. While narrow AI excels at specific tasks, general AI can adapt and perform a wide range of intellectual tasks that a human can do. This tool can handle tasks like copywriting, video making, content creation, product development, and more.

The Benefits of AI Marketing 

If you haven´t tried Artificial intelligence, you might be wondering what is so great about it; well, AI offers numerous benefits, but for marketing and business sakes, here is what we think are the top benefits of using IA: 

Efficiency 

AI can streamline tasks such as organizing projects, analyzing social media metrics, and creating a copy. This lets you focus on the message you want to convey rather than getting bogged down in the technical details and formats of social media and other platforms. 

Speed

Smaller businesses may not have the resources for extensive marketing teams, and it usually takes a lot of time for one person to get all marketing content done, from writing to recording to editing and posting; AI can speed up content creation, allowing you to stay competitive in today’s fast-paced market.

SEO Optimization 

AI can help your content rank higher in Google searches by assisting with keyword research, generating unique content ideas, and creating an article outline with your specific keywords. 

How to Use AI Marketing Tools to Create Content

While AI is a game changer, there are some potential risks if used too much or too heavenly. Google and other search engines can tell you when something seems fake, plagiarized, or artificial. It’s essential to balance automation and human input to have a healthy website and content. Here are some tips for using AI effectively for your marketing content

• Use AI for transcription: If you have audio or video content, AI can quickly transcribe it into a blog post or copy for repurposing across various platforms.

• Ask AI for prompts: If you’re struggling with writer’s block, use AI to generate content ideas and then refine them to match your brand voice and style.

• Don’t let AI replace the human touch: Remember that AI is a tool, not an employee. It can optimize tasks and save you time, but it shouldn’t be responsible for all aspects of your marketing strategy.

• Avoid robotic content: Ensure that your content doesn’t sound artificial. Use AI to create a framework or outline, but infuse it with your unique voice and perspective.

AI Marketing Tools and Human Connection

While AI is an incredibly powerful tool, it can never fully replace the human element that lies at the heart of marketing. The primary objective of marketing is to forge emotional connections with your audience and establish meaningful relationships that drive consumer loyalty and trust.

AI is an invaluable tool for optimizing your content and streamlining processes, but it can’t replace the human element that makes marketing so powerful.

In today’s fast-paced digital world, getting swept up in the latest technological advancements is easy.  Artificial intelligence (AI) has undoubtedly become a hot topic in marketing and for good reason. It offers remarkable capabilities to save time, increase efficiency, and revolutionize content creation. But it’s essential to remember one fundamental truth: at its core, marketing is human.

Content is Everything. We Make it Easy.

Most business owners struggle with marketing because they don’t have the time, budget, or expertise to manage it all themselves. If you need help with your marketing or AI content, we are here for you and you.

From free weekly marketing resources on our podcast, Midwest Mindset, to professional coaching and consulting, to having us do all of the work for you at Two Brothers, we believe every business deserves affordable and effective marketing. 

Contact us to get started for free today.