Your Vision Summary Brand Development Guide Please fill out and complete the form below and submit your answers when you are finished. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *What are your top 4 strengths or core competencies for you, personally? What are you, individually, better at that anyone else? What are your top 3 weaknesses? Individually, what are your personal weaknesses? (Be Honest)Think of the things you hate to do, the tasks you procrastinate completing, and imagine if you didn’t have to do that anymore and could instead focus only on your strengths.Individually, what are your personal weaknesses? (Be Honest)Think of the number one thing you wish you never had to do again…What are you good or great at doing, that you also love to do?What are you not good/not great at doing, that you don't like to do?What are 3 things that are unique to you and your approach to things?What is your company's (or your professional) top 3 core strengths? What would others say are your company’s top 3 core strengths? What areas does your company currently excel, far more than your competitors? What specific positive feedback have you heard customers tell you about your business time and time again? What is your company's (or your professional) top 3 vulnerabilities or weaknesses?Be open, honest, and vulnerable. Giving a realistic and transparent answer is critical because you must identify the real areas of weakness to work toward any type of solution to strengthen your company up. What is your purpose?In one sentence, describe what your purpose is. What is your ‘why’ for doing what you do? Your purpose is your core belief. Criteria: Higher purpose beyond profit and jobs Does not change but inspires change Engages team members emotionally Causes team to work around and through obstaclesWhat are your 1-3 brand promises? What are 1-3 specific promises your personal or your company’s brand delivers on that your competitors do not? These promises will define your customer experience and their perception and opinion of your business, which is why you guarantee delivering on them. List at least 5 Core Values that drive and define you and your company.Criteria: A small set of timeless principles Intrinsic value and importance Can be applied to any situation big or small Google examples of words used in core values to give you a list to start choosing from. What is your personal BHAG? (Big Hairy Audacious Goal) What is a 30 year goal that is so big and bold it sounds unattainable and possibly ridiculous to say out loud at the moment? What are your personal 3 year goals? Dream big, think bigger, and don’t be afraid to make your goals lofty. Make your goals specific and measurable. Where do you want your company to be in 3 years? Dream big, think bigger, and don’t be afraid to make your goals lofty. Make your goals specific and measurable. What would define the next 5 years as a success for you and your efforts?What would define the next 10 years as a success for you?What are the 5 key priorities you need to focus on to achieve your 3, 5, and 10 year goals? Submit
