Successful Omaha Entrepreneurs Transcript Season 1 Episode 16

This is a written Transcription for the episode: Here’s What Every Successful Omaha Entrepreneur Does

Hightower Reff Law on the Omaha Podcast

Full Written Transcript of The Episode

Matt Tompkins: Hello and welcome to the Omaha podcast, where Omaha’s most successful entrepreneurs help you grow your business. I’m your host, Matt Tompkins of Two Brothers Creative. Are you doing the same things that other successful entrepreneurs in Omaha are doing? I know I’ve tried about everything. I’ve tried to emulate Omaha’s most successful entrepreneurs in many different ways, like wearing the same clothes, eating the same cereal. I even wore a tie once. Gross Never again. But all of that is just window dressing.

There are universal fundamentals for business. And then there are the unique ways in which Omaha entrepreneurs set themselves apart from the rest of the country, if not globally. Jeff Beals has watched and been a part of Omaha’s business community to not only see it all, but talk about it all on his radio show and podcast. Grow Omaha.

In this episode, Jeff reveals what Omaha successful entrepreneurs are doing so that you can do it too. Aside from wearing the same skinny jeans, which I now realize was. Bad idea. We’ve talked a lot about the things that people, customers, consumers can do to support specifically local businesses, small businesses right here in Omaha. Today, we’re going to talk about what businesses can do to support other businesses and the common thread, the keys to finding success and making it stick and thrive as you survive in this in this business climate today here in Omaha.

Who better to talk about that with? With us is the guy who’s been here for pretty much it. All right. I mean, you were here when like business as a concept was just incepted, I believe, right?

Jeff Beals: That’s right. I’ve been around a while, Matt.

Matt Tompkins: Jeff Beals. He is a international. International keynote speaker. I’ve never done international gigs. Only like the the the rodeo in the small town every now and then. But I know he’s an award winning author, sales strategist. And of course, we know each other from the radio show and podcast that you host Grow Omaha, which is kind of a staple now on 11 day CFIB. It’s what you say, 19 years.

Jeff Beals: It’ll be 19 years in January since we started.

Matt Tompkins: I think like Mister Mechanic who and the only reason I know this, it’s not like I’m a I mean, I am a fanboy, but I used to produce the morning show line up Saturday mornings. I think my shift was 5 a.m. to noon. That’s where we first met.

Jeff Beals: Yep.

Matt Tompkins: And I had to edit Paul Harvey when he was still when he was still alive. That’s how long this was ago. But I think our career is based in radio at Kfwb started almost the same time, which is kind of a cool origin story we just discovered.

Jeff Beals: Yeah, it is. I mean, we were there. You were just getting started in your career and we were just getting started doing radio. And when we started doing Graham Omaha, we saw it as initially as a six month marketing experiment. We had no idea that, that it would take off the way it did. And certainly it was a good marketing tool, but it also became missionary because we were interested in building up the city and in creating confidence among people in Omaha. And it did all that.

Matt Tompkins: You I mean, Grow Omaha is, I would say, a resource that I would recommend any entrepreneur business owner here in Omaha. And I’m sure the content is relevant to people outside of Omaha. But you were the first I think you were ahead of the curve before podcasting was a thing, before creating content for your business. Original content was a necessity, you know, let alone people thinking about it.

You were doing that before everybody else. And, you know, back in the day there was just radio and television. Today, there are a lot of options. And you’re, I know, kind of moving out into those arenas where you have moved out of those arenas as well. So I know you’ve done this with the strategy work, you’ve done with with companies, with businesses. My first question I would ask you and this is primarily just for me to know so that I can kind of bank it away to help myself be selfish. How do you stay ahead of the curve? Like, how do you do those things before anybody else does?

Jeff Beals: Well, that’s a good question. I think you always have to you always have to have your creative mind working, you know, to give you an idea. Yeah, Grom has started before podcasts were created, but I stole the idea for Omaha, believe it or not, from one of my favorite TV shows when I was a little kid in the seventies. Mutual of Omaha’s Wild Kingdom.

Matt Tompkins: Yeah, Yeah.

Jeff Beals: Wild Kingdom was a great show. It was on every weekend. I watched it with my grandparents and it had nothing to do with Mutual of Omaha, but everyone knew that Mutual of Omaha made it possible. And that’s kind of what we were going to do with Grow Omaha. We wanted to create something that had content that stood on its own merit, but yet would be associated with our company, whatever it was at the time when we were doing that. So so I think you can find innovation by studying the past and and you think to yourself, okay, what was innovative ten years ago, 20 years ago, 100 years ago? Okay, translate that to the current times. How can I use that historical knowledge in this environment right now to find something that’s going to be future focused?

Matt Tompkins: I think that that’s a great point. I mean, that common thread, there are things that just work. And so when people look there today, there are so many options. I got to be on Facebook and Instagram and and now Tik Tok. And I don’t understand, like, how is any of this relevant to selling donuts or whatever it is you might be doing with your business. And you look at the common thread. What made radio great was it was personality based. It was it was very focused with its content to a specific area, a region, a city. And that’s the same thing that makes podcasts great. You know, that’s the same thing that makes great original content. I don’t think it necessarily matters the form in which you’re making that content, as long as it’s good and it carries your brand along with it, right?

Jeff Beals: Yeah, absolutely. Radio is very much a niche business these days and podcasting is far more niched than that.

Matt Tompkins: And there’s riches in the niches because that’s what my wife says all the time. Be specific with who you’re targeting a business. Should do the same legwork that we do at podcasting that I’m a radio guy too. At heart. That’s where I started my first 12 years at there at the I heard media there. I heard media today. It was Clear Channel back then. It’s the same thing, though. We say, what’s who is your target listener? You know, who is your ideal listener is how we kind of phrase it. A business should do that same thing. Who is your ideal customer if you don’t know specifically who you’re helping or who your product or service is for? A how are you going to find them? And then when you do, how are you going to actually deliver what they need?

Jeff Beals: Yeah, I think I think any time you’re writing a piece of content, if you’re speaking on a podcast and my situation hosting the radio show, if you don’t have the image even down to a face of of who you’re talking to, who you’re trying to reach, you’re probably not going to be successful because then you’re going to be too much like an old fashioned broadcaster. And like you said, the riches are in the niches now.

Matt Tompkins: That yeah, I mean, if you’re listening to something in podcast for this way and the host says, Hey, everybody around the world, well, I’m not everybody around the world, I’m just me. And I’m listening in my headphones while I’m running on my treadmill. Okay, Well, he’s speaking to everyone, not me. Right? And that’s what you want to avoid. And as a business strategy, that’s very important, too. I mean, that’s very effective. You, Eric Johnson actually is the one who showed, you know, Ben and I, when we started, he walked us through that target listener profile. Eric is still there at iHeart Media and he’s a great coach. He coaches his podcasters as well. And you have to give them literally a name an age. How many kids do they have? What is their salary, their income?

How many cars do they have? What TV shows do they watch? What movies do they like? You have to know their interests and dial it in. Even more specific than that, I think to to really resonate. That’s what it’s all about, resonating deeply with people, you know, for your podcast or your business. So we’re talking about different commonalities and themes today because you have been involved, I think, as an entrepreneur, as a strategist, speaking, obviously hosting Grow Omaha, what are I want to know what the key threads are that you see that connect all of the success stories which that there are a lot of that come out of Omaha. I mean, what what connects the the local small business owner? It’s the same thing they’re doing that made Warren Buffett successful on a bigger scale.

Jeff Beals: Mm hmm. Well, I think in general, to be successful in business, you have to, like we already talked about, know exactly who your target audience is. You have to know exactly what it is that you do to serve them. And then I think the other two words that I always talk about in Grow Omaha with my partners, and when I talk to people in my my sales training capacity that I do as another business are value and trust the two most important words. And when it comes to value, you have to know exactly what it is that your client and prospective client values without any assumption or ambiguity. And that’s a real easy statement to make. And it sounds kind of simple, but it’s very difficult. It is to do that.

Matt Tompkins: We kind of get in our own way, I think. And maybe I don’t know if this is accurate in your experiences, but we think about what we want as a business owner. That may not be the same thing as what your customer wants. You know, you have to think about them before.

Jeff Beals: Yourself in our expertise colors that I mean, Matt, you’re an expert when it comes to media, podcasting, audiovisual productions, content creation, you’re an expert at that sort of thing. And the people you work with are, of course, not as big of an expert at that. Otherwise, why would they use you? And so a person who’s really successful is able to get past his own expertise and instead have that empathy to see the world through the client’s eyes and understand what they truly value.

And then I mentioned trust. If you do that, it’s easy to establish trust. And then, of course, your job is to keep bolstering and strengthening that trust over time. So so in general, those things I just said right there, in my opinion, are the true foundational keys to success in business.

Matt Tompkins: I think that is 100% accurate at Trust is a big one. I mean, we talk about, you know, you say trust, and people don’t think of trust necessarily when you think of watching a TV commercial or an ad campaign. I think that’s what has made grow Omaha as successful as it is for your listeners and with your podcast and your other endeavors, it’s a way to build trust. And you know, you do that through different forms of media, but people want to do business with others they know like and trust. They have to trust you.

So if I watch this Geico commercial on television or I watch this, you know, a local I mentioned the donut shop. I don’t know why donuts are on my mind all the time, but you know, I want to trust them. It’s you’re buying the person more than you’re buying the product, I think, most of the time. So trust is absolutely crucial for businesses here in Omaha. Locally here, what are the techniques outside of hosting their own podcast or radio show that you’ve seen work to build that trust?

Jeff Beals: Well, I think. The things that build trust, first of all, are consistency and predictability. So if I’m consistent with the way I treat my clients, if I’m consistent with the way I treat my coworkers and partners and employees and this sort of thing, I’m worthy of trust. If my behavior is predictable over a period of time, I’m worthy of trust. In this day and age, the faster you communicate with someone and the more responsive you are.

People seem to think that you’re trustworthy. So if I’m if I’m that typical person in 2022 who’s really bad at getting back to people that actually can erode trust a little bit. Yeah. And then if you look at in the media perspective, going back to Omaha with being consistent and predictable, we try to on every radio show have similar behavior, similar format. We try to be pretty balanced. I mean, sure, sometimes maybe personal opinions or political opinions might sneak out a little bit, but that’s not our intention.

Matt Tompkins: That’s what we love about I mean, your personality is that you’re authentic, right?

Jeff Beals: Right. Yeah. I try to be authentic. And and in all of our digital media work that we do and grow Omaha, we try to establish a track record of consistency and predictability so that people trust us and they can see us as a media source that’s not out to persuade someone to some sort of agenda, but rather give them God honest news that is valuable to them. And hopefully we pray in an entertaining format.

Matt Tompkins: I mean, that is that there’s so many layers to like what makes someone trustworthy or makes someone trust you. I would say even things, and I think there’s a lot of local businesses. I’m I would throw myself in this category that has missed the mark or could improve on this. Things like your website. I mean if you don’t look trustworthy at first glance or if you know, yeah, it’s quick and easy to respond all the time on all these different platforms and you think, Well, I can just do this, I can do a Facebook commercial on my phone or my nephew will do it. Well, you have that. You have one opportunity to make that first impression, to build that trust.

And it is really hard to build trust when you have lost that, when you’ve totally missed that opportunity or worse than that, you’ve made a bad impression. So turning someone who doesn’t trust you into someone who does trust you is much more challenging than someone who doesn’t know whether they can trust you. And then you go from there, right?

Jeff Beals: Yeah. And Matt, that’s where credibility and trust kind of collide, you know that you use the example of the website. How you look is a credibility factor, and then credibility helps make trust more possible. So, for instance, if we’re if we’re dealing with a client that has been with us for 20 years and the credibility things really not all that relevant anymore, but if we’re dealing with a prospective client or a brand new client and there’s something out there before that you’ve built that trust that damages your credibility. Your odds of getting trust down the road are not all that good.

Matt Tompkins: Yeah, And that’s that’s I mean, that’s a good point. When you talk about like grow Omaha, I think that’s it. Or podcasting or, or having like an influencer, you know, you have there’s a lot of brands, a lot of local companies here that I’m aware of that have built that trust and become really popular outside of Omaha, even through Instagram and things like that.

Building that trust, though, it is, it takes time. It really does. And you want that quick fix. You want that quick. I need sales today, but you think it’s it’s better to do it right and invest in the long term play for like you mentioned a client you’ve had for 20 years have that then just a quick boost in sales but missing those long term opportunities.

Jeff Beals: Yeah, I don’t think you ever want to violate any of your principles for short term gain. And trust, of course, ought to be one of a company’s principles. But there’s nothing that says that a company can’t work on establishing a trusting culture, a trusted reputation over the course of years while still not actively prospecting in the beginning. Right. Because, you know, like one of the things I teach is as a sales consultant trainer is is how to start to establish some level of trust.

At the moment I call you as a stranger on the telephone. We have to do that. I mean, you don’t get enough business in most businesses if you’re not calling people who’ve never heard of you and trying to convert them into clients. But there are some things that you can do right on the front end that can start to establish that trust.

Matt Tompkins: Like cold calling, as it’s called. It’s called that for a reason, and it’s very challenging to do. I remember I dreaded every year as a Boy Scout having to sell popcorn. I mean.

Jeff Beals: The.

Matt Tompkins: Raffles. Yes. I mean, even I mean, I made it up to life, Scout. My dad was an Eagle Scout. He still rubs it in my face to this day, but I would hate that even calling my grandma, I felt like this is I didn’t see it as that. That’s how I perceived sales, I should say. Today I see a totally different today. I see it as relationship. You’re investing in relationships because people tell me now, they’re like, Wow, you’d be really good at sales.

And I I’ve done all the tests online where you figure out, like, who are you and are you this or that, or you’re your strengths challenge and you find out where you belong in an organization. And I would be a great salesperson, but I think back to Boy Scouts and I’m like, No, I’m terrible at sales. When I look at it from a relationship perspective, though, you’re what you’re talking about is in line with that. I’ve built trust there first, and then we do business with each other, you know, And I think figuring out ways to to build that trust, I mean, there’s going golfing together is a good old school example, I guess a traditional example. What are some other techniques you’ve seen when you’re coaching people on sales that work to build that kind of instant trust? And I don’t know if this is applicable just to Omaha or or more generalized, but either way, it works for businesses right here.

Jeff Beals: Yeah. And we can talk about what’s unique about Omaha in a moment, but in general, the quickest way that you start to build trust is by focusing on that other word I said earlier of value. And so let’s say I am going to be prospecting. You, you and I have never met and I want to get you to become my client.

The typical person is going to call you up and say hi and ask to pick your brain for a 30 minute meeting or they’re going to throw up a bunch of features and benefits about their company and product on you, which is going to want to make you run off of that phone as fast as you possibly can. If you want to build a trusting relationship and in the short run have more success in converting people into your clients, I’m going to study you. I’m going to figure out what your problems and challenges and goals likely are. I’m going to hit that sort of stuff before I even mentioned a single feature or benefit about my business.

Matt Tompkins: It’s a it’s a I don’t know. It’s one of the key words people like to throw around a lot today, but it’s true. What is your pain point? Yeah, Where are you hurting? That I can.

Jeff Beals: Help. I want to give you a free value before I even ask you to work with me. And then all of a sudden you’re more. You still may tell me to go to hell and jump in a lake. Right? And that happens in business.

Matt Tompkins: That was one time I told you that. I don’t know why you have to bring that up. It’s a.

Jeff Beals: Little.

Matt Tompkins: Skittish. Yeah, I mean, that’s. That’s very true. I mean, you know, my brother and I, we spent a lot of time, you know, working in radio and broadcasting. So transitioning to doing this now with kind of our own space and and helping clients, customer people own businesses, entrepreneurs do a podcast, do video content, etc.. It’s a natural transition because a lot of these people we’ve worked with over the years, anyhow, we’ve built that trust. It’s not a big leap to doing this. And would you say that that’s for somebody who is an entrepreneur listening right now and they have that idea. They’re scared as hell to like take that leap of faith.

Would you say, you know, if you know what you love to do and you want to do that and make money doing it? Like find a way to do that, like a version of that that leads into is that a good way to build into that success, building those relationships?

Jeff Beals: That’s exactly what I’ve done. I’ve always I’ve believed in a couple of things. One, you should pursue your passions and always enjoy your work. I know it’s a cliché when people say, I look forward to getting up and going to work in the morning. Most days I do, actually. So. So I think that’s really important. And the other thing is yeah, ease into things that you want to do if you have a little bit of that entrepreneurial fear. I have two businesses, but yet I still work as a W-2 employee for an I and Dodge. Now it’s kind of this special arrangement I have with a company. It’s kind of a de facto part time, but I make sure I still provide a lot of value there. And I do it because I thoroughly enjoy it. I also get some health insurance, which doesn’t hurt.

Matt Tompkins: Either, right? Yeah, not bad. Yeah.

Jeff Beals: But I thoroughly enjoy it. I don’t need to to keep doing that job job. And you might even be able to make the argument that I might be hurting myself financially by staying in a job job. But I like it. It gives me some sort of grounding. I like the people I use my colleagues at the real estate company as guinea pigs. And so, yes, you can you can ease into things. And and the other thing is you’re trying to figure out, okay, if I’m going to do two or three different things instead of one, how can I set it up? So those two things benefit each other or those three things benefit one another so that everyone wins? Because of my work and my entrepreneurial effort.

Matt Tompkins: I mean, that I mean, I’m, I think I did a lot of this, the things I did right. And trust me, there are a lot of things I did wrong. Right? We all we all have.

And I’ve learned a lot from those failures. I wouldn’t change them, you know, because they have defined who I become, who I am today, and I’m still failing and learning the only way to grow. I look I look back, though, and there’s a lot of things I did just by accident that I didn’t know was an effective strategy. So what I’m hearing from you today, a lot of, you know, building that trust, knowing your core values is a great place to start finding a way into a field so that you can do that, grow to that. If you’re worried about taking that that leap by yourself. And we did that. I can tell. I can tell you. I’m proof of that right here. I stayed in radio, I think a year and a half, just working a couple of hours a morning. It was part time. I had to get up at 5 a.m. or 430 in the morning, go do a couple of hours of morning radio.

Matt Tompkins: I think I was making like 1250 an hour. It was not, you know, financially, it was not like why I was doing it. But it kept me, I guess, in the business. I mean, I love doing radio. I loved it for over 17 years. So it’s not that I didn’t love it. I did it though, because when I asked clients, Why did you choose me? Or what is it about working with me that you appreciate the most? It wasn’t the equipment, it wasn’t the gear.

While all of that is expected, you have to deliver on it. What they said was, It’s your experience. Like you’ve been there, you’ve done it, you’re doing it. And so when you’re telling me you’re helping me learn what to do, I know I can trust that. I know that you have that credibility. Another thing that you alluded to here today, So I think that’s a that’s a really smart move. Maybe people steer away from it because it isn’t as financially lucrative right away. But staying keeping keeping your your foot in the industry somehow, Right.

Jeff Beals: Well, yeah. And it’s a differentiating factor for you. I mean, you talked about people don’t hire you for the equipment that’s in your studio that’s expected. That’s foundational. And if you focus too much on that, you’re just a commodity. You’re just another damned content.

Matt Tompkins: When somebody comes along with better equipment, they’re going to hire them.

Jeff Beals: Someone’s going to have better equipment. No matter how great your equipment is, you’re not always going to have the most up to date stuff. Location not so relevant.

Track record helps, but not so relevant. The thing that really matters that that makes you not just another production studio or another content creator. Is that something special? The way that you’re able to take what it is that really matters or or what the client truly values and match that up with your capabilities to create that product which makes them love you and appreciate you, and hence the trust. That’s the differentiating factor. And if I’m going to hire someone, especially for something like this, this is more of a commitment, right? It takes some time. It’s it’s more expensive than buying that kind of Boy Scout popcorn. Yeah. I want someone that’s going to take me that to that that that place that’s above and further beyond what the commoditized version of this provides.

Matt Tompkins: Me and especially today at that point is driven home even more than ever before with access to a global workforce, a global economy where, you know, you’re a sales strategist. I could do a quick Google search and the number of just pages, not even just individual links of strategists I could hire to improve my sales. It was probably endless. You know, I mean, there’s probably millions out there that are going to be a lot that are the cheapest.

But I want to hire someone who is going to be the most effective for me, you know, And you have to have you think about what your needs are with those pain points that we talked about.

So I think that’s really important. And these are really great lessons that in Omaha business can implement today, tomorrow, referral marketing. That’s a fancy way to say relationship building. It’s building that friendship, building that trust. I think the most effective things in business, you can tell me if you agree or not, are free. They don’t cost anything. They just take effort and time. Commitment.

Jeff Beals: Yeah, and discipline. Discipline. But I couldn’t agree with you more.

Matt Tompkins: Yeah. By the way, my grandma did pay for this studio too, so when I’m stuck. Yeah, I know.

Jeff Beals: It’s sweet of her to do that.

Matt Tompkins: So let’s talk about the opportunities that Omaha business owners and entrepreneurial entrepreneurs have specifically here in Omaha. Sure. We’ve talked about the common thread that connects them all these keys to finding success, thriving and surviving. What is it about Omaha that is unique in the opportunities entrepreneurs and business owners have today?

Jeff Beals: I love that question. Omaha is my hometown. I’m proud of the place and and want to see it continue to go to grow and do well. And it is special that it is unique in a lot of ways. I would first say, though, that in most ways, doing business in Omaha is absolutely in no way different than anywhere else. Right? So I think in most of the stuff you do, it’s the same everywhere you go. And I have clients all over the world and I know that.

But there are a couple of things that make Omaha unique. And one of those is this sense of moral obligation, social obligation that people have because the culture has instilled it, not because some external authority has demanded it. And so in Omaha, we see businesses a little more interested in the community than in a lot of other cities. Networking might be a little more important here than it is in other cities. And leaders and successful people and the institutions that they run are a little to a lot more committed to the community. I give some of the credit for that.

Jeff Beals: To the late Peter Kiewit, Peter Kiewit died in 1979, but in the time that he was running. Kiewit. In the sixties and seventies, he had this expectation that executives at his company would be very community oriented. And it’s my understanding that he pushed a lot of other executives to make their companies that way. And I think that has in part created a little bit of that corporate ethic that Omaha has on the big company level, and that is kind of evolved or worked its way down to smaller companies like yours and mine.

So I think he gets some credit for that. The other thing is that I think you take that that Midwestern work ethic that is here and you mix it with that kind of that conservative financial approach, but also a willingness to take that calculated risk that probably grows out of our agrarian heritage that we have here in Omaha. And then you throw in this other factor. There’s a lot of wealth. People here tend to be wealthy from the very, very wealthy thanks to people like Warren Buffett. And and I already.

Matt Tompkins: Mentioned not.

Jeff Beals: Quit.

Matt Tompkins: On me yet. Yes, yes, yes. He is a coach, I can tell.

Jeff Beals: So there’s a lot of that wealth there that has stayed loyal to Omaha. And then at the not so dramatic level, people like you and me have more wealth a lot of times than people do in the other cities because the business community is strong. There’s a work ethic here and our cost of living is a little bit lower.

You put all of that into this VAT, right? And the result is a place where the business community tends to be a little more profitable than other places and a little more generous in giving than other places. And that creates a fun place for you and I to live and work.

Matt Tompkins: And unemployment is low here. I mean, there’s a lot of investment from the city and state government. I know the taxes are maybe higher. People complain about that.

But I think that overall, like 99% of the situation here is pretty pretty good as far as an opportunity that you can make the most of. And we talked about referral marketing and relationship building and that common thread I mentioned at the very beginning in the front end of our conversation here, how can businesses help other businesses?

I think we have to we reframe it. If you don’t think this way already, it’s just what you said though, and that is your business grows when you support other businesses. And that’s why our startup community is out of. We’re literally in the middle of the country here and we have a really thriving startup community here. And I think that’s because of that attitude, that approach.

Jeff Beals: Yeah, our startup community is doing great even though we don’t have a highly developed traditional venture capital infrastructure like some places on the coast too. Yeah, in some ways it doesn’t necessarily matter because the other parts of this business community here are so supportive of those startups. You build the relationship before you need it. Relationships are an investment and I think people in this area get that maybe more than people in your typical.

Matt Tompkins: Area, Silicon Valley, or wherever you think of when you think startups.

Jeff Beals: Yeah, right, exactly. We don’t need as highly of an advanced venture capital infrastructure here because we build relationships before we need them. Because business owners here take pride in helping out another business owner, even though ostensibly they don’t get anything for it.

Matt Tompkins: Yeah, and you’re right. You can get funding, you can get those venture capitalists. They’re thinking globally, so you don’t need them to live here in Omaha. That’s probably why I think a lot of people when we say, Hey, come to Omaha, do business here, and they’re from communities that don’t do this, These things that we’re talking about here, they don’t get it. It feels weird. Like what? What is the value to being in Omaha, Nebraska?

Well, it’s this and it is it is the number one value. I would place it over financial value any day of the week. Oh, yeah. Yeah. So, Jeff, I’m sure give me your, your, your, your, your social handles And you said give me your handles. That sounds kind of weird. Where can we find you on the socials and your website for booking you to speak, hiring you as a sales strategist and all the different, the the great ways that you’re helping local businesses here in our community.

Jeff Beals: Sure. So in my sales training and consulting life, just go to Jeff Beals and my Facebook and LinkedIn is kind of geared toward that here locally. As the co founder and owner of Grow Omaha, the website is Grow Omaha.

Matt Tompkins: Which is a great name. That was like before I was when like cool website names were still available. Yeah, now somebody squats on him. So I want like a cool name. I got to pay like ten grand, which isn’t going to happen. So you were ahead of the curve on that one as well.

Jeff Beals: So we were lucky to get that name back in the early 2000s.

Matt Tompkins: And you’ve done that. You’ve helped Omaha grow. I know. I appreciate that. Getting to know you early on in my radio career to learning all these things, valuable lessons today.

And I appreciate you coming on the podcast. We have to have you back on because I know there’s like a million other things. You your wisdom is endless as far as how we can help small businesses and entrepreneurs just like me thrive and succeed, thrive and survive right here in our community.

Jeff Beals: So thank you. I appreciate those compliments and. I appreciate you including me on the program.

Matt Tompkins: Absolutely. Thanks. Thanks for joining us here today on the Omaha podcast. Be sure to hit subscribe so you never miss an episode and we want to hear from you. Let us know what resources you need in upcoming episodes. So yeah, we can do something about it when you think You know.

The Omaha podcast where Omaha. Successful entrepreneurs help your business grow.