How to Make a Podcast Trailer: A Step by Step Guide
¿A podcast trailer? ¿is it really that necessary? ¿Why do I need one?
we know this might sound like more work after recording your podcast episode, ¿why not just listen to the real deal? but the thing is, a podcast trailer is essential for the promotion of your episode, so the answer is YES, you need a podcast trailer.
What is a podcast trailer and why do you need one
A podcast trailer is a short audio and video clip that previews the overall content of a podcast show or episode. It´s an introduction and tells what listeners can expect from a specific episode.
A trailer can be done in a lot of different ways, like a promotional teaser, a coming soon or just by showing a super interesting section of your podcast. But no matter the format, all of them have one thing in common: build anticipation.
If you really want to create a sense of excitement for your show then yes, you need one. A trailer is the most effective way to get your audience eager to tune in when the show goes live. also it’s a great and easy tool for your existing listener to share and to reel in potential new audience
The importance of you origin story
Before jumping right into it, we recommend that you take a pause and review your origin story if you already have one written down, and i f you don’t, really take the time to analyze your journey and point down all the important and key moments that brought you to where you are now.
By figuring out the importante moment of your career and your life you’re creating an origin story. This gives you a chance to introduce yourself and explain why you started podcasting in the first place.
Having this information in hand will make it easier for your podcast trailer to be captivating, since it will help create a connection with listeners by sharing something intimate about yourself that can’t be found anywhere else on the internet.
Here are some question you can ask yourself to craft a grate origin story:
How are you?
This is where you explain how your character or situation came to be. It can provide insight into the motivations and decisions that made you who you are., here you will paint the picture of where you were, usually at the same point your listener is right now.
By mentioning your desire, your external and internal struggles you will create an emotional connection with your listener.
Why should we trust you?
It’s important for the listener to trust your expertise and know you are the right person to lead the journey. You can do this by sharing your experience, the moments where you solved your conflicts and how you did it. this will allow the listeners to have faith in your knowledge
What was your great transformation?
It’s important that your story has that moment of realization when you notice that you could achieve your grand vision for yourself.
If you did it, why can’t your listener too? Here you explain the transformation that you underwent to achieve your vision, the same transformation that your ideal listener needs to go through with the help of your podcast.
What can we expect?
Now that you have your origin story that will inspire your audience, tell them how you are going to share it. It’s important that your listener knows how you show it’s going to develop.
try to make a list of topics that you can use in your podcast trailer, by mentioning the topics and themes you’re going to go through, your audience would know what to expect from you and will want to listen.
Here it’s a great example of an origin story that has grate trailer potential:
Create an effective podcast trailer
Be brief and specific
Trailers meant to be short, it’s just a preview to hook your listener in. The ideal trailer should be between 40-60 seconds and no more than 80.
Since you have a very limited amount of time to display your podcast, be SPECIFIC. Go straight to the point, and use your seconds wisely to leave your audience eager to listen.
Define the Tone
Say you have a podcast about true crime, then, your trailer might have a more mysterious and serious tone than one for an outdoor exercise, that will probably be more upbeat and fast-paced.
Define the voice and tone you want to use. You can always change and experiment with different tones, but it’s also important to be consistent, so use the same tone through your trailer.
Include Your One-Sentence Mission Statement
Every podcast should have a one-sentence mission statement, a sweet and specific description that describes ONLY your podcast and that makes it stand out from the rest. This sentence will help potential listeners quickly understand the essence and target audience, this is also how people identify your show, so use it.
Using it in every podcast, in all social media and in all your trailers will not only make the listener know what your show it’s about, but will help them identify your content from the rest.
Great examples of one one-sentence mission statement
- All about local SEO for small business owners
- Become an expert on Red wine and cheese
- True crime stories in haunted houses at midnight
Don’t Create Unrealistic Expectation
We all have fall for those deceiving movie trailers, where we think we are going to see something, and end up watching a completely different movie.
Think of how a trailer can have a very mysterious and scary tone, with a clip of two women telling what seems to be a horror story, but when you actually listen to the podcast it is just a story time on past relationships, this is not what you tuned it for.
So don’t create unrealistic expectations for your trailer, try to create excitement and hook your audience without deceiving them. don’t go too far from your topics, and try to use a tone that suits your themes.
Call to Action
Make sure to add a Call to action at the end of your trailer. you can do this by inviting your audience to subscribe to your channel or newsletter, to check your social media, to leave a like or share your trailer.
This doesn’t mean that they will actually do it, but It encourages people. A successful call to action should be clear and concise, it should tell listeners what they will get in retirement to motivate them to complete the task without confusion.
You can say something like:
- Subscribe to the newsletter clicking the green button to get a notification when the show goes live
- Check out or social media for a sneak peak on the next episode
Promote your Podcast Trailer
It’s time to get your trailer out there. The easiest way is to promote it on social media. This way people can share with other potential listeners.
Try to post it in all channels, you might think that your target audience might be in just one channel, like linked or facebook, but in reality, you just never know how might come across your trailer just scrolling through twitter or tik tok.
If you have followed these steps you already know how to make great podcast trailers and probably already have an idea to attract new listeners.