How to Make a Podcast Trailer: A Step by Step Guide

How to Make a Podcast Trailer: A Step by Step Guide

¿A podcast trailer? ¿is it really that necessary? ¿Why do I need one?

we know this might sound like more work after recording your podcast episode, ¿why not just listen to the real deal? but the thing is, a podcast trailer is essential for the promotion of your episode, so the answer is YES, you need a podcast trailer.

Cameras ready to record a Podcast Trailer

What is a podcast trailer and why do you need one

A podcast trailer is a short audio and video clip that previews the overall content of a podcast show or episode. It´s an introduction and tells what listeners can expect from a specific episode. 

A trailer can be done in a lot of different ways, like a promotional teaser, a coming soon or just by showing a super interesting section of your podcast. But no matter the format, all of them have one thing in common: build anticipation. 

If you really want to create a sense of excitement for your show then yes, you need one. A trailer is the most effective way to get your audience eager to tune in when the show goes live. also it’s a great and easy tool for your existing listener to share and to reel in potential new audience 

The importance of you origin story

Before jumping right into it, we recommend that you take a pause and review your origin story if you already have one written down, and i f you don’t, really take the time to analyze your journey and point down all the important and key moments that brought you to where you are now. 

By figuring out the importante moment of your career and your life you’re creating an origin story. This gives you a chance to introduce yourself and explain why you started podcasting in the first place.

Having this information in hand will make it easier for your podcast trailer to be captivating, since it will help create a connection with listeners by sharing something intimate about yourself that can’t be found anywhere else on the internet.

Here are some question you can ask yourself to craft a grate origin story: 

How are you?

This is where you explain how your character or situation came to be. It can provide insight into the motivations and decisions that made you who you are., here you will paint the picture of where you were, usually at the same point your listener is right now.

By mentioning your desire, your external and internal struggles you will create an emotional connection with your listener.

Why should we trust you?

It’s important for the listener to trust your expertise and know you are the right person to lead the journey. You can do this by sharing your experience, the moments where you solved your conflicts and how you did it. this will allow the listeners to have faith in your knowledge

What was your great transformation?

It’s important that your story has that moment of realization when you notice that you could achieve your grand vision for yourself.

If you did it, why can’t your listener too? Here you explain the transformation that you underwent to achieve your vision, the same transformation that your ideal listener needs to go through with the help of your podcast. 

What can we expect?

Now that you have your origin story that will inspire your audience, tell them how you are going to share it. It’s important that your listener knows how you show it’s going to develop. 

try to make a list of topics that you can use in your podcast trailer, by mentioning the topics and themes you’re going to go through, your audience would know what to expect from you and will want to listen. 

Here it’s a great example of an origin story that has grate trailer potential: 

Create an effective podcast trailer

Be brief and specific

Trailers meant to be short, it’s just a preview to hook your listener in. The ideal trailer should be between 40-60 seconds and no more than 80.

Since you have a very limited amount of time to display your podcast, be SPECIFIC. Go straight to the point, and use your seconds wisely to leave your audience eager to listen. 

Define the Tone

Say you have a podcast about true crime, then, your trailer might have a more mysterious and serious tone than one for an outdoor exercise, that will probably be more upbeat and fast-paced.

Define the voice and tone you want to use. You can always change and experiment with different tones, but it’s also important to be consistent, so use the same tone through your trailer.

Include Your One-Sentence Mission Statement

Every podcast should have a one-sentence mission statement, a sweet and specific description that describes ONLY your podcast and that makes it stand out from the rest. This sentence will help potential listeners quickly understand the essence and target audience, this is also how people identify your show, so use it.

Using it in every podcast, in all social media and in all your trailers will not only make the listener know what your show it’s about, but will help them identify your content from the rest. 

Great examples of one one-sentence mission statement

  • All about local SEO for small business owners
  • Become an expert on Red wine and cheese
  • True crime stories in haunted houses at midnight 

Don’t Create Unrealistic Expectation

We all have fall for those deceiving movie trailers, where we think we are going to see something, and end up watching a completely different movie. 

Think of how a trailer can have a very mysterious and scary tone, with a clip of two women telling what seems to be a horror story, but when you actually listen to the podcast it is just a story time on past relationships, this is not what you tuned it for. 

So don’t create unrealistic expectations for your trailer, try to create excitement and hook your audience without deceiving them. don’t go too far from your topics, and try to use a tone that suits your themes. 

Call to Action

Make sure to add a Call to action at the end of your trailer. you can do this by inviting your audience to subscribe to your channel or newsletter, to check your social media, to leave a like or share your trailer.

This doesn’t mean that they will actually do it, but It encourages people. A successful call to action should be clear and concise, it should tell listeners what they will get in retirement to motivate them to complete the task without confusion.

You can say something like: 

  • Subscribe to the newsletter clicking the green button to get a notification when the show goes live
  • Check out or social media for a sneak peak on the next episode

Promote your Podcast Trailer 

It’s time to get your trailer out there. The easiest way is to promote it on social media. This way people can share with other potential listeners.

Try to post it in all channels, you might think that your target audience might be in just one channel, like linked or facebook, but in reality, you just never know how might come across your trailer just scrolling through twitter or tik tok. 

If you have followed these steps you already know how to make great podcast trailers and probably already have an idea to attract new listeners. 

Here are some examples of grate podcast trailers that you can take some inspo from

The best podcast launch strategy: 7 pro tips

The best podcast launch strategy: 7 pro tips

Podcasts are becoming increasingly popular and competitive, that’s why starting your own can be intimidating without the right podcast launch strategy and proper steps.

But where do one even start? Here are 7 of our essential tips to start podcasting the right way

A place perfect to developing a good podcast launch strategy

1 Get Painfully Specific

Defining a very specific and niche audience is the first step to a successful podcast. It’s crucial to be as specific as possible when searching who you are trying to reach, as this will help you create content that actually resonates with a specific group of people.

You may think that the more people you can reach with your podcast the better, but in reality, It’s more difficult to gain a faithful audience if you don’t have a specific profile in mind. When you try to appeal to the masses you have to water your content down, and let’s be honest, why would someone listen to a water down podcast that doesn’t really get deep into anything?

Without knowing who exactly you are trying to reach, it’s easy for your content to get lost in the sea of podcasts who are competing to appeal to a vague demographic. So remember: be as specific as you can.

2 Define your listener profile

Once you have been super specific and really know who you are targeting with your podcast, you can create content that resonates with that group more effectively. You will have an understanding of what topics they find interesting, as well as their needs, desires and motivations. 

With this information you can create a powerful profile list with the characteristics of your target audience.

Let’s say you have a podcast about yoga and motherhood; your ideal listener profile probably be something like: pregnant woman or with kids, between the ages of 29 and 40 who is seeking an effective exercise routine that fits into their busy lifestyle. Then, when she finds your podcast, she will have a feeling that the show was personally made for her.

3 Create your one-sentence mission statement

Now that you have your ideal listener and profiled all figured out, the goal is for them to actually find and want to listen to your show, ¿how do we do that? Well, there’s a few important things to consider when making a great podcast description.

Describe your show in 10 words

Just 10 words is enough, no more. 

Pitch your show in one short sentence that just describes what your podcast it’s about. This will be in all your episodes and in your social media, so try to make it something easy to remember to help your audience spread the word.

It must ONLY describe your show

If your one sentence statement can match another podcast, then it’s not specific enough. Again: make sure your description REALLY tells the listener what you show it’s about, this will also help you stand out from the crowd among the other podcasts.

No vague language

Remember: there’s millions of shows on the internet that are probably talking about something related to your topics, so don’t use vague language, this will only allow your podcast to get lost. Don’t use adjectives like “awesome” , “amazing” or “beautiful” or features like “interview”, “stories” or “news”. Instead make every word meaningful.

Call your target audience

Ask yourself what makes your audience different and what inspires them, and use that to your advantage to really attract and invite them to listen.

By putting in practice this few tips, you can go from something like this

  •  “An In-depth podcast about all the tips and strategies about marketing “

to something like this 

  • ” All about local SEO for small business owners”

4 Convince your audience that you are the expert

Ok, this might sound intimidating at first, but really ask yourself: why am I the perfect person to host this podcast? What are my expertise and why should people listen to me?. Remember: before you convince your audience you have to convince yourself.

We believe that the best way to convince your audience is to inspire them. You can do this by telling your origin story, telling your listeners your journey, what have you learned along the way, your conflits and how you solve them. Tell about the moment when you realized you could achieve your grand vision, especially, make sure to tell them the transformation you underwent and that you’ll help them undergo it with your podcast.

In summary: 

  • Origin story, 
  • Your grand vision 
  • The transformation you will help them achieve.

Feeling confident and trusting your work will also make your listening trust you. But above all, you will inspire an audience that will stay tuned to learn about your expertise and history. 

5 An easy name and a flexible format

A good name should be easy to remember, appealing to your audience , and immediately convey what your show is about. Your podcast’s name will become its identity, so it’s essential that you take the time to come up with one that resonates with potential listeners.

Your audience will first tune in because of a catchy name and a specific one-sentence statement, and later decide to stay because of the value of your content. So the last thing you want to do is waste space from your title with unhelpful information, like your own name or the word “podcast” or “show”. Make every word count. 

it’s probable that the person already knows they are listening to a podcast and don’t really care (at first) for the host’s name, so put your efforts on targeting your preferred audience instead. 

Avoid name like: 

  • Julia´s weekly podcast: everything tip you need to know about business

And use instead names like

  •  Easy SEO for small business owners

Once you have your name ready it’s time to define a format for your podcast , the best way to do this is by trial and error, by experimenting with all the formats until you find the one that works the best with your topics and audience. 

Here are some format you could try:


the classic question and answer conversation with at least two people


A captivating way to tell a story, with special attention to detail, almost like reading from a novel.

Talk Show

Like the ones on TV, with a charismatic host that guides the conversation to the most interesting life aspects of the guest


a classic solo show, usually the host is the one doing the talking

Call-in/Ask me anything (AMA)

The host receives questions from his audience, either previously selected or from the live comments, to answer during the show.

Just remember: what worked one day might not work another, so don’t trap yourself in one format, it’s ok to continuously experiment to find ways that fits your content.

6 Bring it all together: your show’s premise

You are almost ready to start your podcast, you have your target audience, name, format, origin story and everything, so now what?

We encourage you to take a look at these questions. This will help you to define your show’s premise, to really understand where you are and what direction is best for your podcast to go.

  • WHO is the show for? (Target Audience)
  • WHY are YOU leading the journey? (Origin Story)
  • WHERE are you taking them? (Destination, Grand Vision)
  • WHAT transformation will they undergo? (Transformation)
  • HOW are we getting there? (Format)
  • WHEN is this happening? (Release cadence)

You can reel in new ideas from each of these questions that your niche audience will enjoy, you already have all the answers from the previous podcast tips, it’s a matter of making them into topics and developing each one. 

7 Invest in the right equipment

You have all the layout for your show ready, now comes the fun part: record the podcast.

It’s important to mention that the value of your content is the most important thing for a successful podcast, however, having the right equipment can also make a huge difference in how well received your podcast is. Investing in quality equipment will ensure that your audience is getting the best of the best and stays for longer.

This is the list of our recommended equipment for a high quality podcast:

Microphone: Shure SM7B Vocal Dynamic

Microphone stand: Podcast Pro Mic Boom Package

Audio Interface: Focusrite SCARLETT SOLO 3rd Gen

Cámara: insta360 Link

Headphones: Audio Technica ATH-M20X

Ring Light: LED Ring Light 10

This is what has really worked for us and what we swear by, but the best way to find out what equipment is best for your podcast, we recommend you to do a thorough research of all the equipment characteristics until you find the ones that fits the most with your space and setup.  

Launch your podcast

Congratulations! You are now ready to start a successful podcast with a niche audience and compelling stories that inspire your listeners.

We encourage you to be up to date with the latest trends changes, so you can keep improving your podcast strategy moving forward.

Video Podcast: Why You Need One

Video Podcast: Why You Need One

There are 5 Million podcasts available today. Some databases like Spotify even report numbers upwards of 5 million! With all that competition, how can your podcast stand out?

It’s not with gimmicky effects or perfect sound mixing. It’s expanding the platforms your content is available on.

What’s the most effective way to do this? Stop making your podcast exclusively audio content. Grow your reach exponentially by making video podcast content.

Matt and Ben from Two Brothers Creative recording a video podcast

Video marketing is accelerating massively in 2023. Right now, 96% of marketers report that video is important to their strategy.

But the beauty of video podcasts is that they don’t have to be flashy. You don’t need film-level cinematography to catch viewers’ attention. The goal is to add a face to your audio content.

In this brief guide, we’ll cover six benefits of making a video podcast. Read on for why you need to add video to your podcast and how to do it.

1. Reach a Wider Audience

Think of the number of people your business podcast currently reaches. Is this number split over multiple podcast channels? Likely you have listeners from both Spotify and Apple tuning in.

What if you could add even more channels? Your audience would grow massively.

When you create video content, you have new places to share it. TikTok, Instagram, and even Facebook are built for viewing and sharing video content. And these social media sites are where the average American spends over 2 hours every day.

To get consumers’ attention, you need to force yourself into that social media time.

2. An Affordable Upgrade

One of the biggest arguments favoring video podcasts is how affordable the jump is.

Generally speaking, any new marketing initiative requires a considerable investment. It involves an expensive, multi-stage process right from conceptualization through to creation.

But with an audio podcast, you already have the content! The planning, the scripting – it’s all been done. All you have to do is add a camera to the process and you have new marketing material at your fingertips.

Best of all, it doesn’t even require expensive equipment. Even some smartphones today have 4K cameras that produce clear images.

With barely any extra spending required – the planning is done, and equipment is affordable – adding video to your show is a no-brainer! It ensures you get the most value for your marketing out of every episode you produce.

3. Become Recognizable

The mere-exposure effect is the psychological phenomenon of liking things we know. It’s also known as the familiarity effect. It means that the more we’re exposed to a sound, smell, taste, face, or other stimuli, the more we like it.

This applies to voices to some extent. For example, you may prefer a voice on the radio that you’ve heard many times to a new one.

But over half of our brain’s surface is dedicated to visual processing. So if you don’t use visuals, like video, you’re missing out on the biggest opportunity to develop familiarity.

Videos let viewers become familiar with your face, brand, and other visuals in your videos. The more they see it, the more they’ll enjoy and want to interact with it. Plus, they’ll become familiar with your voice, as they would in an audio-only format.

4. More Willing Guests

Inviting guests to feature in your podcast is a fantastic way to expand your audience.

If the guest has their own online following, they will promote the video to their audience. That draws new people to your content and your business. Even if they don’t, inviting guests adds credibility, painting you as more of an authority in the industry.

The larger your following, the more likely they’ll agree to the guest appearance. And adding videos to your podcast grows your following! Therefore, guests will be more willing to join you on a video podcast than an audio-only one.

5. Opportunity for Branding

How can you brand an audio-only podcast? Perhaps you use a jingle or iconic sound effect in the introduction.

But this is a dated method, especially considering how short the modern attention span is. Padding out your audio with anything other than information could cost you listeners.

You also have the opportunity to brand the thumbnail that identifies your podcast. But that is just one image. And the text you can attach is limited to the format of the podcast site.

In contrast, video has endless opportunities to promote your brand.

The background of the video is completely customizable. You could use it to display artwork, furniture, and even lighting that promotes your brand. You can also wear clothing featuring your logo or brand imagery.

If you prefer subtlety, video podcast production still allows you to present an image. The clothes you wear and the décor you choose paint a vivid picture of your company’s values, tone, and goals.

To illustrate, imagine a brightly colored video background. There sits a podcaster wearing a baseball cap and a t-shirt. Are you preparing for a fun, light-hearted podcast or a serious one?

In contrast, picture podcasters in smart-casual attire in a minimalist but tasteful room. Imagine them at a wooden table, on an expensive white sofa, with large plants in the background. 

Suddenly, you perceive them as a business or tech company pushing the envelope.

All of these branding messages aren’t possible with audio alone. So take the opportunity to paint a picture of your brand with a carefully designed video setup. 

6. Overtake Audio Podcast Competitors

Podcasting with video is growing more popular every year. Eventually, every sector will be saturated with podcasts specializing in marketing their services. And as demand grows, so will the standard amongst competitors.

Video podcasting is an immediate step ahead of everyone else. Every audio-only podcast in your field will lack the familiarity, authority, and audience you have. Then, when someone searches for content like yours, you’ll stand out to serious clients and casual viewers alike.

How to Create a Video Podcast

Video podcasts are an unmissable upgrade from their audio counterparts. But how can you turn your audio podcast into a video podcast? The answer depends on how you record your podcast.

In a studio, many record the organic process.

Solo podcasters film themselves speaking, usually against a background curated for brand promotion. Podcasts with more than one speaker may take the same approach but use multiple camera angles.

Other podcasters record their audio on the move. Perhaps they interview people in the street or at their own workplaces. In these cases, most again, film the process itself as the video content.

In contrast, some podcasters create videos without featuring their faces. This may be a series of short clips that play over the audio to complement the message.

This process is more time-consuming and expensive, and it doesn’t promote your face. While it’s not the most effective method, it’s popular nonetheless.

How to Optimize Your Video Podcast

Each social media platform favors different types of video. YouTube is the king of long-form video content. Viewers will happily tune in for an hour or more because that’s what they expect from YouTube.

This is the most straightforward kind of video content to produce. It still requires work but is a direct match for your podcast.

However, TikTok and Instagram – where videos go viral – are built for bitesize clips. That involves cutting your content into clips, usually less than a minute long.

The clips you promote depend entirely on the brand you’re building. They could feature:

  • The most helpful tips from a video
  • An attention-grabbing statistic
  • A teaser for the rest of the podcast
  • A moment of humor
  • Anything else that will grab your audience

These videos are essential for modern marketing. But video production is a time-consuming process if you’re not a professional producer. Thankfully, we have a solution.

Talk to the Video Podcast Producers

Should you stitch the video podcast together yourself, editing each one for hours on end? Or should you involve an affordable producer that specializes in helping small businesses?

The answer is bringing us, a professional podcast production company, on board.

Let us use our expertise to edit your video marketing in a way that keeps people’s attention. Whether editing, production, coaching, development, or tips and recommendations, our team is ready to help you with your podcast.

Book a FREE strategy call with Two Brothers today!

Omaha Podcast Production

Omaha Podcast Production

If you’re a small business owner who runs a podcast, chances are you may not be thinking about a video podcast. However, video is a powerful tool to help you expand your podcast audience.

There were 2.4 million active podcasts in 2022. With such a saturated market, it is important your content stands out.

Our video podcasting platform can assist with Omaha podcast production and help you get started.

In this guide, we will talk about how our video podcast marketing system can help you build rapport with your customers and reach a new audience. Our platform will help you create content that you feel proud of.

Console used for podcast production

What Is a Video Podcast?

You may be wondering what the difference is between a podcast and a video podcast. The only difference is that the video adds a visual medium to your content.

There are several ways to record a video podcast. Some hosts use one static image to layer over their existing audio recording to add a visual element. Other hosts use several images or video footage to accompany their podcast recordings.

But there are many benefits to setting up a camera to capture the recording process. You don’t need a fancy camera either. Most cell phones come with a 4K-quality camera that can capture professional-grade quality video.

The video podcasting process is affordable and easy, and it can help your business reach new audiences. Our team can simplify the Omaha podcast production process and help you get started.

The Benefits of Omaha Podcast Production with Video

There are several benefits to small businesses that use video podcasting with Omaha Podcast Production.

Video helps you create a small business podcast that stands out from the crowd. This increases the likelihood of your podcast resonating with your target demographic, which can help you increase your customer base as well.

Here are some of the many benefits of working with us.

Grow Your Audience

Our podcast production company allows you to use video to expand your reach beyond popular audio podcast streaming services like Spotify and Apple.

Video will help you introduce your Omaha podcast to audiences on Youtube, Instagram, TikTok and other video-friendly platforms.

You can create a Youtube channel for your podcast to help maintain your subscribers. You can also invite another guest video podcaster onto your program to benefit from each other’s following.

Video platforms make searching for relevant topics easy, so make sure you are covering topics your target demographic is interested in. Share content that provides solutions to your customer’s needs.

Optimize Your Video Content

Omaha podcasting will ensure that the content you dedicate time and energy into creating, resonates with your audience. Video podcasting often has stronger search engine optimization (SEO) than audio podcasts.

Video has higher engagement than audio files. In other words, your target audience is more likely to share and re-share your video podcast, increasing the chances of your content going viral.

By using our video podcasting platform, you will generate content that is ready for social media. Video links are easier to share on social media, where many people spend hours of their time each day.

We won’t just help you optimize your video content. But by covering topics that are discussed on your blog or website, we will help generate traffic to all your brand assets.

Video ranks higher on search results. People are more likely to find and stream your content in the video medium.

Be an Industry Expert

Podcasting allows you to establish yourself as an industry expert.

This gives your business more credibility. It makes for effective branding, because when you’re top of mind, your audience is more likely to think of you when they require your products and services.

When you are able to lead your industry as an expert, customers are more likely to trust you. They will feel they have a better connection with you, which creates more loyalty with your audience.

Build a Rapport With Your Audience

A video podcast provides business owners with a chance to get more personal with their audience. Sharing your passion for your business, as well as your personality, provides an intimate experience for your customers.

While this is true of audio podcasts as well, video allows customers to attach a face to your business. It can make you recognizable as a business owner.

Face-to-face interactions also allow for nonverbal communication, such as facial expressions and physical reactions. These nonverbal communication methods help increase the connection you have with your audience.

Create Accessible Content

By creating a video podcast, you are able to make your content more accessible visually.

Create large, visual captions for your content that are easy to digest. Captions won’t just help those who are hard of hearing or hearing impaired. They will also help those who speak English as a second language, those who are able to focus better, and those who are struggling to listen to audio in their current setting.

Creating accessible content that expands beyond audio-only formats will help you grow your audience. It will also help you gain trust and credibility and ensure you are meeting all legal requirements. This will ensure your content is not excluded from anyone.

Create Better Branding Opportunities

Creating a video podcast for business marketing is effective as well. Video provides a unique opportunity for visual branding.

Whether you’re recording your video podcast in your business setting, or a professional setting that speaks to your brand, the video will speak to your audience in a profound way.

Some business owners choose to wear swag that promotes their services, or display their brand’s logo in a visible way. Others will use the video element to showcase new products their business is offering.

Our platform allows Omaha podcasting face-to-face podcast marketing opportunities they simply would not be able to achieve with traditional podcasts.

Track Your Results

Using video for your podcasts allows you more opportunities to track your podcast’s reach and results. Tracking insights will help you gain a better understanding of how your podcast is performing.

It will also help you determine where your video content is resonating and which demographics are engaging with it.

You may find that the podcast topic isn’t getting the traffic you were expecting. Analyzing your insights will allow you to determine how you can improve.

We can help you track your success and tweak your content strategy when necessary to yield better results.

Video Is an Affordable Upgrade

Video is an effective but affordable way to increase brand awareness for your podcast and business.

Adding a camera to your recording process is cheap, possibly even free if you use the standard camera on your phone. But the results will be a game-changer.

It’s also affordable to use video host platforms like Youtube. The platforms have a wide reach and will bring in great results. It will also provide opportunities for you to monetize your content.

Whether you’re setting up one camera for a solo host, or two camera angles for a host and a guest, you won’t incur large costs by adding video.

Our Platform Is User Friendly

Upgrading your podcast may sound like an involved process. The idea of adding visuals to an otherwise audio medium may feel daunting at first. But our podcast production company will make the process easier.

We will help your video podcast reach the results you’re looking for. Using our platform will help you create professional-grade content that is ready to stream. But we will also help you create content that generates traffic.

Our platform is enjoyable and easy to use. Our team is available to assist business owners with any questions they may have. We will ensure that the transition to video technology is seamless.

We Understand the Omaha Area

Our platform and online community has helped entrepreneurs succeed in Omaha. We understand what small businesses need to succeed here, and what’s required for successful Omaha podcast production.

Our local expertise will help your business succeed in this area. We can introduce you to our community of entrepreneurs and increase your connections.

Grow Your Podcast With Video Podcasting

When you think about podcasting, video may not be the first thing that comes to mind. But video podcasting is a quick and effective way to expand your audience.

You may be wondering if video podcasting is worth your while. This guide has explained the many benefits of adding video to your podcast. Our team has assisted a number of small businesses and entrepreneurs in the Omaha area.

We understand what goes into quality Omaha podcast production. If you’re looking to add video to your business podcast, contact our team today. We’ll help you get started!