Complete Your Buyer Persona

Define Your Ideal Customer Buyer Persona

Answer the questions below to complete your buyer persona/ideal customer profile with Two Brothers Creative.

Start Your Buyer Persona

Answer These Questions For Your Buyer Persona

Provide honest answers with as many details and specific information as possible. Skip any questions you aren’t able to answer and hit ‘submit’ when you are done.

Name *

First

Last

Email *

Name of Company *

Part One | Basic Information

Gender: Is this person male or female?

• Male
• Female
• Not a Determining Factor

Age: How old is this person? (Choose one specific age within a range)

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65-74
• 75+

Location: What city does this person live in?

Be specific and pick a region, state, and city.

Family Status:

• Single
• Married
• Married with children
• Divorced
• Divorced with children
• In a relationship

Are they married? Do they have kids? If so, how many? Are they divorced or separated?

Education Level: What is their highest level of education?

(e.g., high school diploma, bachelor’s degree)

What industry or specialty 'niche' do they work in?

Provide a specific niche, such as “local restaurants in San Antonio” or “manufacturing plant for automotive parts.”

Occupation: What is their full-time job title and responsibilities?

Examples include CEO, COO, CFO, General Manager, Sales Executive, etc.

Annual Income: What is their approximate annual income?

Example: $125,000/annually

Bio: Write a brief biography of this person, covering the last 20 years of their life.

Include details such as: Number of serious relationships Family relationships (parents, siblings) Any significant life events or milestones

Part Two | Personal Background

What is their company's annual revenue?

Give an estimate if you don’t know for sure.

First Name: Give this persona a first name.

Example: Tom P. Kittens (name taken, sorry)

Part Three | Challenges and Solutions

Pain Points: What is your customer's biggest problem that your company solves?

What things are they most annoyed by? What are the biggest frustrations and challenges that your business solve?

Our Solution: What specific solution does your company offer to address their biggest problem?

Unique Value Proposition: What makes your company’s solution unique compared to competitors?

Part Four | Fears, Hopes, and Dreams

Fears: What are this person's biggest fears?

What are this person’s biggest fears related to: Themselves personally Their family Their career

Hopes and Dreams: What are their aspirations and goals?

What is their 3, 5, and 10 year goals? What is their lifetime goal?

Part Five | Motivations and Passions

Passion, Purpose, and Reason Why: What drives this person? What is their passion?

Why do they connect with the things that your company offers?

What are their top 3-5 values?

For example, Authenticity, Creativity, Results-oriented, Community-focused, etc.

Describe their personality traits:

For example, are they an Early adopter, Tech-savvy, Risk-averse, Data-driven, etc.?

What is their motivation?

Transformation: What transformation will they undergo by engaging with Your Company?

(e.g., “Become a confident entrepreneur with a thriving business”)

Bio

What factors are influencing their buying decisions right now?

What are their objections?

Common concerns or hesitations they have about your client’s services

Can they make decisions and, if so, what decision-making power to they hold?

Are they a sole decision-maker, influencer, part of a committee, etc.?s

What are their frustrations?

What are their pain points or challenges, for example, Limited budget, Lack of time/resources, Difficulty measuring ROI, Keeping up with trends, etc.

What are the brands and influencers they follow?

What is their company?

• B2B (Business to Business)
• B2C (Business to Consumer)
• Hybrid (B2B/B2C)

Content Consumption habits:

Podcasts, radio, television, internet videos, etc.

Quote

Fictional Quote:

A fictional quote that captures the mindset of someone in this group.

Their Company

Who is the target audience of their company?

Who are they trying to reach?

What are their current marketing efforts?

What’s working what’s not?

What is the annual revenue for their company?

Ballpark estimate

How many employees does their company have?

Communication

What are their preferred communication Channels?

Email, Social media, Phone, In-person meetings

What are their preferred content formats?

Video, Blog posts, Infographics, Case studies

What are their preferred topics of interest?

Industry trends, How-to guides, Customer success stories

What is the tone of their (brand) voice?

Formal, Casual, Humorous, Inspirational

Additional Information

Who are their competitors?

Who they admire/emulate

What else is important for this persona?

Provide any additional details or insights to better describe this persona:

Submit