Complete Your Buyer Persona

Define Your Ideal Customer Buyer Persona

Answer the questions below to complete your buyer persona/ideal customer profile with Two Brothers Creative.

Start Your Buyer Persona

Answer These Questions For Your Buyer Persona

Provide honest answers with as many details and specific information as possible. Skip any questions you aren’t able to answer and hit ‘submit’ when you are done.

Name *

First

Last

Email *

Name of Company *

Demographic Information

How many employees are on your team?0-1011-2021-5051+

What is their age?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65-74
• 75+

What is their gender?

• Male
• Female
• Not a Determining Factor

Where are they located?

Be specific to your client’s region, state, and city.

What is their family status?

• Single
• Married
• Married with children
• Divorced
• Divorced with children
• In a relationship

What is their current income level?

What is their industry?

Provide a specific niche, such as “local restaurants in San Antonio” or “manufacturing plant for automotive parts.”

What is the current size of their business?

Small business, mid-market, enterprise, etc.

Position Info:

List their job role(s):

Examples include CEO, COO, CFO, General Manager, Sales Executive, etc.

What is their company's annual revenue?

Give an estimate if you don’t know for sure.

Who do they report directly to?

What are their Key Responsibilities?

Can they make decisions and, if so, what decision-making power to they hold?

Are they a sole decision-maker, influencer, part of a committee, etc.?s

Psychographic Informatoin

What are the goals of the company?

Increase brand awareness, Drive website traffic, Generate leads, Improve customer engagement, etc.

What are their goals?

For example, promotion within the company, starting their own company, hitting sales goals, etc.

What are thier top 3-5 values?

For example, Authenticity, Creativity, Results-oriented, Community-focused, etc.

Describe their personality traits:

For example, are they an Early adopter, Tech-savvy, Risk-averse, Data-driven, etc.?

What are their frustrations?

What are their pain points or challenges, for example, Limited budget, Lack of time/resources, Difficulty measuring ROI, Keeping up with trends, etc.

What factors are influencing their buying decisions right now?

What are the brands and influencers they follow?

What is their motivation?

What is their company?

• B2B (Business to Business)
• B2C (Business to Consumer)
• Hybrid (B2B/B2C)

Content Consumption habits:

Podcasts, radio, television, internet videos, etc.

What are their personality traits?

For example, are they an Early adopter, Tech-savvy, Risk-averse, Data-driven, etc.?

What are their objections?

Common concerns or hesitations they have about your client’s services

Bio

Write their bio:

Write a brief paragraph that brings the persona to life, highlighting their unique characteristics within this group

Quote

Fictional Quote:

A fictional quote that captures the mindset of someone in this group.

Their Company

Who is the target audience of their company?

Who are they trying to reach?

What are their current marketing efforts?

What’s working what’s not?

What is the annual revenue for their company?

Ballpark estimate

How many employees does their company have?

Communication

What are their preferred communication Channels?

Email, Social media, Phone, In-person meetings

What are their preferred content formats?

Video, Blog posts, Infographics, Case studies

What are their preferred topics of interest?

Industry trends, How-to guides, Customer success stories

What is the tone of their (brand) voice?

Formal, Casual, Humorous, Inspirational

Additional Information

What is their budget?

Rough estimate

What is their Timeline?

Urgency of their needs

Who are their competitors?

Who they admire/emulate

Name this Persona

Give this persona category a name:

e.g., “Marketing Decision Makers,” “Tech-Savvy Entrepreneurs”

Give this specific person a name:

e.g., “Mark,” “Linda,” “Hercules,” etc.

What else is important for this persona?

Provide any additional details or insights to better describe this persona:

Submit