Your Brand Development Website & Marketing Form Please complete this form and submit your answers when you are finished. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *What is the main pain point or problem you solve for your customers?How do you solve that problem? (Product or service)What positive result will your customer experience if they get your product or service?Passing The Grunt Test: What do you offer?Passing the Grunt Test Part 2: How Does it Make Your Customer's Life Better?Passing The Grunt Test Part 3: What is Your Direct Call to Action: How Do I Get It? The Stakes: What problem is your customer facing?The Stakes: How is that problem making them feel?The Stakes: Why is that just plain wrong?Value Proposition: List all the values your product or service offers your customerValue Proposition: Pick the top 3 or 4 that you feel are most compelling and put it all together, writing your value proposition here: The Guide: Show your empathy. How can you communicate to your customer that you care about their primary problem?The Guide: Show your authority. How can you assure your customer that you know what you are doing to help therm solve their problem?The Plan: Provide the simple, 3-step process plan. What are the three steps your customer can take? Even though there may be more steps, simplify these into just 3 main ‘steps’ for them to take. Each step of the plan should be accompanied by a statement that describe3s the benefit for the customer For example your onboarding process may technically be 5 steps by itself, but list it as one step, “We Onboard You,” so that you don’t overwhelm your customer with the impression that this is going to be complicated and a lot of work for them.The Explanatory Paragraph: This section is where you offer your customers a more in-depth explanation of what you offer, how you overcame their problems, and what success looks like when they use your product or service. One way to write your explanatory paragraph is to empathize customers’ problems then illustrate what success looks like on the other side. Another way is to overcome objections your customers might have around doing business with you. The Junk Drawer: This is the final section of your website that includes additional links or information about your company (Legal, Rules, FAQ's, Blog, Newsletter, etc.)Submit #image_title
