Content Marketing For Your Business
Content Marketing in Omaha is in demand just like every other city in the country because it is now essential for any company’s marketing success. Are you looking to understand what Content Marketing is and how to best manage yours?
Chances are you’ve heard about content marketing and how it can be beneficial for businesses. But if this is new territory for you, don’t fret!
At Two Brothers Creative, we’re just as interested in helping you feel confident about your marketing as we are in helping you implement it. At the end of the day, we want to not only maximize your visibility in Omaha, but we want you to understand how we did it.
From learning what content marketing entails to understanding different types of assets used in campaigns, here you’ll find a comprehensive overview of content marketing. Let’s begin our journey together to understand all that content marketing has to offer…
Why Is Content Marketing Important?
By staying top of mind with your audience, you position your business for success when it’s time for them to buy what you sell. Content marketing can create a meaningful connection with your audience, build trust, and ultimately drive more business. We have designed our Content in a Box service to meet your content marketing needs.
However, even if you don’t choose to go with our Content in a Box service, we still want to help you fully understand the importance of Content Marketing and how to manage it on your own. We are passionate about helping your business succeed because we believe every business deserves affordable and effective marketing. So, let’s get started!
What is content marketing?
Content marketing is a powerful marketing strategy that focuses on attracting, engaging and retaining an audience through compelling media such as blogs, videos, podcasts, and more.
The term “content marketing” was coined by John F. Oppedahl at a journalism conference in 1996 (Source: CopyPress), but the truth is content marketing has been around for hundreds of years. Because of our innate desire as humans to seek out storytelling and engagement, we are naturally drawn to quality content, no matter its form.
When your business provides valuable content that is relevant to your target audience, you establish yourself as an expert in your industry and increase your brand awareness.
Content Marketing: Blog Articles
A blog article is a post on a website that is updated regularly with new content. The term “blog” is short for “web log,” which refers to a log or journal of information that is available on the web.
Much like news articles found on websites, search engines highly reward blog articles when they are informational and resourceful to readers. Blog articles can cover a wide range of topics, including news, opinions, advice, how-to guides, and much more.
Blogging has become increasingly popular over the years and is now a popular form of content marketing for businesses. By writing and posting a blog, businesses can use effective keywords to attract and engage their target audience with informative or entertaining content, driving traffic to their website and building brand awareness.
Every Content Box we deliver includes a 1,000+ word SEO-focused blog article to boost your business’s SEO.
Videos For Content Marketing
Video marketing uses video to promote and market a brand, product, or service. It’s a powerful form of content marketing that involves creating videos that educate, entertain, or inspire your target audience to take a particular action, such as purchasing or subscribing to a podcast.
Videos can take many different forms, from explainer videos and product demos to customer testimonials and behind-the-scenes footage. They can be shared on a variety of platforms, including social media, YouTube, and your company website.
Video marketing has become increasingly popular in recent years as more and more people consume video content online. According to Cisco, video content accounted for 82% of global internet traffic in 2022, highlighting the importance of incorporating video into your marketing strategy.
By leveraging video marketing, businesses can create more immersive and engaging experiences for their audience, communicate their brand message more impactfully, and ultimately drive more leads and sales.
We deliver more than eight videos in every Content Box to market your business.
Video Shorts
Video shorts, especially vertical video shorts, are how you can resonate with your audience. The data backs it up.
- The most effective marketing option, followed by photos and graphics with a 56% return, and blog posts with a 25% return.
- 54% of consumers want more video content from their favorite brands.
- 62% of people retain information in videos while they only skim through other forms of content.
- 88% of marketing experts say they are satisfied with their social media video marketing ROI.
- Half of all users online search for product videos before making a purchase.
- 69% of people prefer video over text when learning about a product or service.
Source: SmallBizGenius.net
Podcasts
Podcasts as a marketing tool to promote and market a brand, product or service have become increasingly effective. It involves creating and distributing podcast episodes, which can be listened to on-demand by your audience at their convenience.
Podcasts can take many forms, from interview-style shows and storytelling to educational or entertainment content. They cater to a varied range of interests and are often organized around specific themes or topics.
Podcast marketing has grown in popularity with the growth of the podcast medium. According to a 2019 study by Edison Research, around 90 million Americans listen to podcasts every month, offering a vast global audience for marketers.
By leveraging podcasts, businesses can build a loyal audience, establish thought leadership, and nurture a meaningful connection with their audience through authentic storytelling.
Graphic Design
Graphic design plays a significant role in content marketing. Here are some ways graphic design is used in content marketing:
- Creating Visual Content: Visual content such as infographics, social media graphics, and videos play a crucial role in content marketing. Graphic designers create visual content that appeals to the audience, promotes the brand identity and is shareable.
- Enhancing Brand Identity: Brand identity is one of the essential components of content marketing. Graphic designers create visual elements such as logos, typography, color schemes, and other design elements that embody brand identity.
- Improving Content Readability: Aesthetically pleasing visuals improve the readability of written content. Graphic designers use typography, color, and whitespace to create a visually appealing content design, which enhances the content message.
- Promoting User-Engagement: Images, animations, videos, and other graphic elements used in content marketing are meant to promote user-engagement. The user is more likely to engage with the content if it is visually pleasing and supports the content’s message.
- Creating Layouts: Graphic design layouts can help to present information and organize content, making it easier to consume for readers. Graphics designers create designs that present content visually in a digestible and engaging format.
Overall, graphic design is a vital part of content marketing that enhances the quality and impact of content. By incorporating graphic design, businesses can create compelling content that is more engaging, shareable, and conveys the brand identity to the audience more effectively.
We include customized social media graphics in every content box to market your business.
How is Content Marketing Different from Digital Marketing?
Content marketing and digital marketing are two distinct areas of marketing that overlap in some areas but have different approaches and goals.
Content marketing is a subset of digital marketing that focuses on creating content, such as blog posts, videos, social media posts, etc., to attract and engage an audience. It is a long-term strategy that aims to establish trust and credibility with potential customers by providing value and answering their questions.
Digital marketing, on the other hand, encompasses a broader range of marketing tactics that use digital technology to reach and convert customers. This includes everything from SEO and paid search to social media marketing, email marketing, and more. Digital marketing aims to reach customers where they are spending their time online and encourage them to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter.
In summary, all content marketing is digital marketing, but not all digital marketing is content marketing (say that ten times fast). Both are effective, but because digital marketing encompasses a broader range of tactics, it can often be overwhelming for businesses new to the marketing game to implement.
Content marketing is a more organic and specific approach that is much easier for businesses to eventually implement on their own.
Does Your Business Need Content Marketing?
Short answer, yes. Your business should use content marketing for several reasons:
- Build Trust and Authority: By creating high-quality content, you can establish yourself as a trusted authority in your industry. This will help build trust with your customers and position you as an expert in your field.
- Increase Brand Awareness: Good content can help you increase your reach and brand awareness. It allows you to showcase your business and products/services to a broader audience and can be an effective way to attract new customers.
- Drive Traffic: By creating quality content that’s optimized for search engines, you can drive more organic traffic to your website. This can help increase your search rankings and ultimately lead to more leads and sales.
- Generate Leads: Content marketing can be an effective way to generate leads for your business. By offering valuable content, you can attract potential customers and capture their contact information, which can be used to nurture them through the sales funnel.
- Cost-effective: Content marketing is often more cost-effective than traditional forms of advertising. Your content can continue to attract and engage customers even after it’s been created, making it a longer-term investment.
Overall, graphic design is a vital part of content marketing that enhances the quality and impact of content. By incorporating graphic design, businesses can create compelling content that is more engaging, shareable, and conveys the brand identity to the audience more effectively.
Want to know more about how content marketing could work for your business?
Request a Free marketing audit and consultation meeting. We’ll review your marketing efforts and your website performance to see what opportunities there are for your business. Discover your true opportunities, see if you’re overpaying your marketing agency, and leave with high-value information and analysis with no strings attached.