Articles
Ditch the Noise, Find Your Voice: The Two Brothers Approach to Podcasting
Embrace the Podcast Revolution Tompkins’ journey into podcasting began with a vision for niche content creation within the traditional radio industry. However, an unreceptive radio station general manager brought his forward-thinking ideas to a halt. Rather than discourage him, this experience fueled a passion for podcasting, with our wily genius recognizing its potential to connect […]
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How to Build a Digital Marketing Strategy 2023
My Path to Digital Marketing However, building a successful digital marketing strategy can seem overwhelming – there is so much potential available that choosing where and how to invest time and money effectively can be daunting. I’ve been through the ups and downs of building a business from scratch. I’ve faced challenges, made mistakes, and…
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Hosting a Podcast Perfectly: What Makes a Good Host?
Qualities for Hosting a Podcast Perfectly Engaging A good host is able to engage their audience and keep them listening. They do this by being enthusiastic, interesting, and knowledgeable about their topic. Informative A good podcast host is able to provide their audience with valuable information. They do this by doing their research, being prepared,…
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How To Record a Podcast Remotely: Tips and Tricks
Record a Podcast Remotely: Choosing the Right Platform The first step in remote podcasting is finding a remote recording platform that suits your needs. Many options are available, each with its unique features and price points. Some popular platforms include Zencastr, SquadCast, and Riverside. FM. To choose the right one, consider factors like sound quality,…
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The B2B Content Marketing Strategy for 2024
B2B Content Marketing: Why Is It Different? A Business to Business Marketing content strategy must be carefully crafted to reach the right audience, engage them with compelling stories and business-related topics, and create a lasting impression leading to long-term partnerships. With the right plan, you can effectively target other businesses effectively. As mentioned before, B2B…
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Powerful Call to Action: How To Create One That Converts
What is a Call to Action? You probably recall scrolling on Tik Tok or watching YouTube and seeing your favorite content creator saying something along the lines of “Subscribe for more content” or “Don´t forget to like this video.” These are examples of a Call to Action — a simple and short request, usually placed…
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What Is Inbound Marketing and Why You Need It
Inbound Marketing To understand how to fit inbound marketing into a sales strategy, we first need to understand what it is, why it’s important for your growing business, and how to make inbound content for your company. What: Understanding Inbound Marketing Inbound marketing is a tool that focuses on attracting customers to your business through…
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Inbound VS Outbound Marketing: Why You Need to Know the Diferennce
Part One: Inbound VS Outbound Marketing Welcome to the first part of our three-part series on inbound and outbound marketing, where we’ll uncover the importance of selecting the ideal marketing strategy to ensure your business success. We’ve crafted this series to provide you with the knowledge needed to choose the best approach and make well-informed…
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Content Marketing: The Way to Success in the Digital Age
What Are Your Content Marketing Goals? Your digital marketing goals should be specific, measurable, achievable, relevant, and time-bound like increasing website traffic by 10% in the next six months. Another specific goal could be to generate 100 new leads per month. When setting your marketing goals, it is very important to only compare your results…