Omaha Business Competition 

“The Best of Omaha” is a yearly competition by The Omaha magazine; you, like us, have probably even been part of this dynamic, but how effective are they? Do they do something to grow our business? 

Having a seal of excellence outside of our business and being featured in online and physical magazines is a very effective way to have a wider reach and gain potential customers, but here is the secret: You don’t actually need to be the best of the best, you just need to be well known. 

Read the full transcript.

Best vs. Best-known 

Everybody wants to be the best, making it hardly impossible, especially for every audience and market out there. This doesn’t mean to stop striving for perfection and good quality; remember: being good still matters. 

So, is striving for perfection enough? Being the best at what you do does not necessarily translate into immediate recognition or customer loyalty. Your potential customers won’t magically discover your excellent service or product unless they’ve heard about you. 

Best Known Omaha Business

No matter how superior the quality of your products or services is, invisibility in the Omaha marketplace will get you nowhere. Being the best-known tends to have more impact than simply being the best; why? Because familiarity breeds trust, and trust drives customer decisions. 

When people are familiar with your brand, they are more likely to choose your product or service. 

So, in simple words, being best known will always be better than being the best. 

Perception: How to Be the Best Omaha Business

How often have you decided to watch a movie or read a book because you’ve heard good things about it? Oftentimes, we take recommendations from people close to us because we trust them. By doing so, we walk into that movie or book with a preconceived perception of it. 

The same thing is true with companies. The lens through which your consumers view your business shapes their reality and influences their decisions considerably. 

In other words, people are drawn to businesses that are on their radar, the ones they’ve heard about and come to recognize.

If a company successfully creates a positive perception amongst its target audience, it can significantly influence consumer behavior. Positive perceptions can increase brand loyalty, customer retention, and, ultimately, higher profits.

In this sense, you will need to brand your business not only as well-known but as the best in their field. 

Start Marketing Yourself As the Best Omaha Business

Start by positioning yourself as the best from a place of genuine confidence in your unique value proposition. Your audience will perceive this authenticity and self-assurance, which can greatly impact their perception of you.

Striving for excellence and perfection is an ongoing process. Remember that ‘best’ is relative. You don’t necessarily have to be the best among all competitors in Omaha; you just need to be the best at delivering what your specific audience needs and wants.

Digital Marketing Campaign for Omaha Businesses

In an era where everything is digital, people look to Google and social media for reviews and information. Just think about the last time you looked for a place to go out to eat; you probably did a Google search. 

Your online presence plays a pivotal role in shaping the perception of your brand. When potential customers search for services in Omaha, you want your business to appear as a top result. But more than just appearing in search results, you want to be seen as the best choice.

For instance, optimizing your website for local search ensures that your business appears in the search results when someone looks up services in Omaha. 

Similarly, creating localized content can help you connect better with your local audience, making them feel more aligned with your brand.

Working with local influencers or having UGC can improve your online visibility and perception among the community. 

Customer Service

When we have a positive experience with a brand, we might recommend it to a few friends. However, when we encounter a poor experience, we tend to share that negative impression far and wide, affecting the business’s reputation.

Therefore, maintaining excellent customer service is paramount. It goes hand in hand with building a strong online presence, particularly in terms of Google reviews.

Positive reviews boost your visibility and enhance your credibility and trustworthiness in the eyes of potential customers.

Remember, being the best is about more than just offering top-tier products or services. It’s also about striving for perfection in every customer interaction and fostering strong connections with your customers.

The path to success in business is multifaceted. It involves striving to be the best in your field, ensuring your brand is well-known and positively perceived, and providing exceptional customer service. While these elements are individually essential, they are most powerful when they work together.

Two Brothers Creative: Content in a Box

Together, we’ll identify actionable steps you need to take, from selecting channels that best capture your audience’s attention to creating memorable storylines that keep them engaged. Say goodbye to confusion, wasted time, and financial underperformance with Two Brothers Creative.

Download the 6-step Marketing Plan pdf to get your strategy started. Don’t make the same mistakes other businesses make, and thrive for years to come.